{"id":6838,"date":"2023-01-25T05:13:05","date_gmt":"2023-01-25T13:13:05","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=6838"},"modified":"2026-05-11T12:36:20","modified_gmt":"2026-05-11T20:36:20","slug":"2023-5-day-growth-challenge-harnessing-social-to-grow-your-list","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/2023-5-day-growth-challenge-harnessing-social-to-grow-your-list\/","title":{"rendered":"Harnessing social to grow your list"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p><em><strong>TL;DR: We sat down with Jessica Hawks, business coach and entrepreneur, to discuss growing your email list\u2014and your business. Read along for practical advice and actionable tips.<\/strong><\/em><\/p>\n<\/div>\n\n<div id=\"watch-the-replay\" name=\"watch-the-replay\" data-animate data-destination=\"watch-the-replay\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Watch the replay<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Want to rewatch the webinar or reference it later on? Save this blog post!<\/p>\n<\/div>\n\n<div data-animate class=\"embed-wrapper\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Day 1: Harness the power of your email list to increase your bottom line\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/nw4SyXzkbD4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n<div id=\"meet-jessica-hawks\" name=\"meet-jessica-hawks\" data-animate data-destination=\"meet-jessica-hawks\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>Meet Jessica Hawks<\/strong><\/h2>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"999\"\n  data-height=\"1499\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/IMG_6116-1.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/IMG_6116-1-32x48.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/IMG_6116-1-200x300.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/IMG_6116-1-450x675.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/IMG_6116-1-700x1050.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/IMG_6116-1.jpg 999w\"\n            data-width=\"999\"\n      data-height=\"1499\"\n      data-fit=\"cover\"\n      width=\"999\"\n      height=\"1499\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Jessica is an online coach who supports and empowers young entrepreneurs to become virtual assistants and online business owners. She coaches her students to scale profit (in the virtual assistant industry) and ethical, sustainable business savvy. Jessica has been featured in top publications, including <em>Business Insider<\/em> and <em>Yahoo! News<\/em>.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Oh, and she uses Flodesk to grow her business and help her clients grow theirs! Jessica has been immensely successful in booking out calendars, boosting her bottom line, and helping her clients increase theirs, which is why we were thrilled to pick her brain and share insights with you. Find her on <a href=\"https:\/\/www.instagram.com\/itsjessicahawks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a> or at <a href=\"https:\/\/itsjessicahawks.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">itsjessicahawks.com<\/a>.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Ready to harness the power of your email list to increase your bottom line? Jessica has the answers!<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #f0c8c7; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Create beautiful, high-converting emails with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Design engaging emails that keep subscribers coming back for more and nurture them into repeat customers\u2014effortlessly.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #f0c8c7;\">\n\t\t\t\tStart your free trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"how-should-i-use-social-media-and-email-marketing-in-my-business\" name=\"how-should-i-use-social-media-and-email-marketing-in-my-business\" data-animate data-destination=\"how-should-i-use-social-media-and-email-marketing-in-my-business\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">How should I use social media and email marketing in my business?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Email marketing and social media can be your <a href=\"https:\/\/flodesk.com\/blog\/social-media-and-email-marketing-the-smb-marketing-dream-team\/\">marketing <em>dream team<\/em><\/a> if you take the right approach. But Jessica reminds us that they serve different purposes, so you should treat them as such. Here\u2019s her advice:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>When you\u2019re first starting, take time to think through your marketing plan. You don\u2019t want to spread yourself too thin by jumping on every social media platform, committing to email marketing, <em>and <\/em>trying every trending marketing tactic.<br><br><\/li>\n\n\n\n<li>Find a healthy balance between outreach content and retention content. Typically, social media is <strong>outreach<\/strong> (trending content, reels, short videos), while email marketing is <strong>retention<\/strong> content (longer form and more educational).<br><br><\/li>\n\n\n\n<li>The <strong>inbox is highly personal<\/strong>,<strong> <\/strong>so your content should be more intimate. People who subscribe to your list already know and like you, so treat it as your chance to build trust. Emails have a longer shelf-life than posting to stories, so you can ensure your subscribers <em>actually<\/em> see your high-value content instead of getting lost in the fast-moving world of social media.<br><br><\/li>\n\n\n\n<li>When you have someone\u2019s attention, you want to hold onto it. By <strong>linking <a href=\"https:\/\/flodesk.com\/blog\/newsletter-signup-examples\/\">forms<\/a> to your social media channels<\/strong>, you can capture your audience\u2019s attention and grab their email to keep engaging them in the inbox.<br><br><\/li>\n\n\n\n<li>Use social media as a channel to <strong>direct viewers to your inbox<\/strong>. You can do this using <a href=\"https:\/\/flodesk.com\/blog\/newsletter-signup-examples\/\">opt-in forms or by creating freebies<\/a>.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"what-is-a-freebie-and-what-kind-should-i-create\" name=\"what-is-a-freebie-and-what-kind-should-i-create\" data-animate data-destination=\"what-is-a-freebie-and-what-kind-should-i-create\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>What is a freebie, and what kind should I create?<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Often called a <a href=\"https:\/\/flodesk.com\/blog\/40-email-marketing-terms-broken-down-and-explained\/#21-lead-magnet\">lead magnet<\/a>, freebies are typically free resources, such as downloadable content, that viewers get in exchange for their email addresses. They provide valuable information to viewers while showing off your knowledge. You can get creative with your freebie, offering anything from ebooks and templates to how-to guides.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Freebies also let potential clients know they don\u2019t have to pay you to learn from you. While you don\u2019t want to give all your knowledge away for free, sharing a few lessons from your ebook can build trust and authority and encourages them to purchase from you down the road.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here\u2019s what Jessica does:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>She shares a freebie that shows her audience available options for working online.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>She offers a few paid marketing courses and uses a Pinterest board freebie to drive viewers to sign up for her classes.<br><br><\/li>\n\n\n\n<li>She uses workflows in Flodesk to send valuable content to her subscribers.<br><br><\/li>\n\n\n\n<li>She creates freebies that funnel her audience further down the funnel toward purchasing what she\u2019s selling down the road.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"what-freebies-should-i-offer\" name=\"what-freebies-should-i-offer\" data-animate data-destination=\"what-freebies-should-i-offer\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\"><strong>What freebies should I offer?<\/strong><\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Before you contemplate the content you\u2019ll create, Jessica suggests asking yourself what questions your audience asks repeatedly. She took this approach and uncovered common questions before designing a freebie tailored to her audience. Ask yourself:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>What expertise or knowledge can I share?<\/li>\n\n\n\n<li>Does my audience ask the same questions over and over? What are they?<\/li>\n\n\n\n<li>What content does my audience consume most? Do they like videos, PDF guides, or social reels?<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Jessica leverages templates as freebies often because they let viewers use them immediately. Educational content is relevant, but downloadable templates allow your audience to get to work fast, whether building social posts or a Canva graphic for an email. Try these!<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Notion templates<\/li>\n\n\n\n<li>Onboarding templates<\/li>\n\n\n\n<li>Pinterest templates<\/li>\n\n\n\n<li>Social media templates<\/li>\n\n\n\n<li>Business proposal or invoice templates<\/li>\n\n\n\n<li>Masterclasses (video content)<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"how-often-should-i-email-my-subscribers\" name=\"how-often-should-i-email-my-subscribers\" data-animate data-destination=\"how-often-should-i-email-my-subscribers\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">How often should I email my subscribers?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Have you ever been overwhelmed\u2014or worse, annoyed\u2014by the sheer number of emails a brand you subscribed to sends? We expect email bombardments during holidays like <a href=\"https:\/\/flodesk.com\/blog\/2022-holiday-shopping-trends-and-how-to-prepare\/\">Black Friday<\/a>, but it can become irritating quickly if you go overboard.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Instead, Jessica focuses on her subscribers, ensuring she avoids overwhelming them with multiple back-to-back emails. She views her outreach through their eyes. For her subscribers, an email a week feels right. But when Jessica is about to launch a new course or wants to ramp up sales during the holiday season, she follows a different cadence: three emails a week spaced over three or four weeks.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>During her <a href=\"https:\/\/flodesk.com\/blog\/product-launch-email-template\/\">launch<\/a> phases, Jessica:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Focuses on creating varied content instead of constantly selling to her subscribers or sounding repetitive.<br><br><\/li>\n\n\n\n<li>Answers questions her subscribers may have about the new course, like when it starts, the price, and sneak peeks at the content within the class.<br><br><\/li>\n\n\n\n<li>Invites her audience to respond to emails with questions to build trust and foster a personal connection\u2014this also allows her to gather data to tweak future emails.<br><br><\/li>\n\n\n\n<li>Warms her audience up to the launch by spacing emails out over a few weeks.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Keep your audience in mind and ask yourself if you\u2019d be happy or annoyed receiving the number of emails you plan to send.<\/p>\n<\/div>\n\n<div id=\"what-emails-do-you-send-when-youre-not-selling-something\" name=\"what-emails-do-you-send-when-youre-not-selling-something\" data-animate data-destination=\"what-emails-do-you-send-when-youre-not-selling-something\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">What emails do you send when you\u2019re not selling something?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Jessica views her email subscribers as her close group of friends\u2014people who said they\u2019re interested in her content and trust her not to abuse their inboxes. She takes this seriously and uses email as a way to connect with her audience using longer-form content that she can\u2019t use on social, like:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Personal content, like what\u2019s happened in her life recently or vulnerabilities<br><\/li>\n\n\n\n<li>Topics relevant to her niche<br><\/li>\n\n\n\n<li>A hot take on an industry topic or trend<br><\/li>\n\n\n\n<li>Content her subscribers won\u2019t get on social. Make your subscribers feel exclusive!<br><\/li>\n\n\n\n<li>Resources<br><\/li>\n\n\n\n<li>Monthly newsletters, including content like motivational playlists or articles she found interesting<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You don\u2019t have to pack your emails with <em>everything<\/em>, and in fact, you shouldn\u2019t. Break your content into multiple emails, like an email with a work playlist and a quick blurb about how you like to grab your Airpods, turn on the playlist, and work at your local coffee shop.<\/p>\n<\/div>\n\n<div id=\"what-emails-can-my-e-commerce-based-business-send\" name=\"what-emails-can-my-e-commerce-based-business-send\" data-animate data-destination=\"what-emails-can-my-e-commerce-based-business-send\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">What emails can my e-commerce-based business send?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Just because your e-commerce store focuses on sales doesn\u2019t mean every email needs to share that focus. Instead, humanize your brand so you don\u2019t get lost in selling your goods. People\u2014especially your subscribers\u2014want to connect with you more deeply. Give them what they want by sending:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Emails with content sharing your struggles as a business owner<br><\/li>\n\n\n\n<li>Emails promoting personal video content that discusses why you got started or where your passion for your product or craft came from<br><\/li>\n\n\n\n<li>Emails with time-lapse videos or GIFs of you making your product<br><\/li>\n\n\n\n<li>Emails sharing how-to content, like how to style your best-selling earrings<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"how-do-i-get-subscribers-to-read-my-email-top-to-bottom\" name=\"how-do-i-get-subscribers-to-read-my-email-top-to-bottom\" data-animate data-destination=\"how-do-i-get-subscribers-to-read-my-email-top-to-bottom\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">How do I get subscribers to read my email, top to bottom?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In our go-go-go world, it\u2019s normal for subscribers to skim through emails. Jessica recommends shifting your mindset from wanting viewers to <a href=\"https:\/\/flodesk.com\/blog\/how-to-format-a-newsletter\/\">read the entire email<\/a> to breaking things into bite-sized chunks. As attention spans have fallen off in the age of social media, people want to get to the value quickly and move on. Keep this in mind when building your emails.<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Lengthy blocks of text are overwhelming and not skimmable. Use a mix of text, images, collages, testimonials, videos, GIFs, or graphics to create a visual and easily digestible email or <a href=\"https:\/\/flodesk.com\/blog\/take-your-newsletter-from-meh-to-marvelous-6-things-to-include-in-your-next-email-newsletter\/\">newsletter<\/a>.<br><br><\/li>\n\n\n\n<li>What grabs your attention and makes you read everything? Your audience might like the same things, so it\u2019s worth testing what works. Review engagement rates and iterate to make improvements.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"can-i-use-flodesk-to-get-clients-and-as-a-tool-to-provide-email-marketing-services-for-my-clients\" name=\"can-i-use-flodesk-to-get-clients-and-as-a-tool-to-provide-email-marketing-services-for-my-clients\" data-animate data-destination=\"can-i-use-flodesk-to-get-clients-and-as-a-tool-to-provide-email-marketing-services-for-my-clients\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Can I use Flodesk to get clients <em>and <\/em>as a tool to provide email marketing services for my clients?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As a business coach and entrepreneur, Jessica started using <a href=\"https:\/\/flodesk.com\/email\">Flodesk Email<\/a> to help her clients grow their businesses. As she got more comfortable, she started using Flodesk to grow her own business.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Jessica learned Flodesk inside and out to offer her clients a beautiful, branded experience for their email marketing efforts. Many of her clients knew they needed email marketing but didn\u2019t have time to learn or execute it. If you\u2019re in the same situation, Flodesk is a great option to elevate your email marketing and impress clients with your emails.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Not offering email marketing services? Flodesk works well for individuals looking to engage and nurture their subscribers while growing their lists.<\/p>\n<\/div>\n\n<div id=\"how-do-i-re-engage-subscribers-when-i-havent-sent-an-email-recently\" name=\"how-do-i-re-engage-subscribers-when-i-havent-sent-an-email-recently\" data-animate data-destination=\"how-do-i-re-engage-subscribers-when-i-havent-sent-an-email-recently\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">How do I re-engage subscribers when I haven\u2019t sent an email recently?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Jessica has simple but powerful advice: don\u2019t overthink it. While your business may be the center of your world, very few people are sitting around thinking about why they haven\u2019t heard from your brand recently. So, when you\u2019re ready to come back from a hiatus and <a href=\"https:\/\/flodesk.com\/blog\/re-engagement-email\/\">re-engage<\/a>, Jessica\u2019s advice is to:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Get vulnerable with your subscribers on why you\u2019ve been gone. Have you been struggling, or did you need a break? Let them know.<br><br><\/li>\n\n\n\n<li>Create a video with a personal message to build a deeper connection with your audience.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"how-do-i-create-a-balance-between-copy-and-images-in-an-email\" name=\"how-do-i-create-a-balance-between-copy-and-images-in-an-email\" data-animate data-destination=\"how-do-i-create-a-balance-between-copy-and-images-in-an-email\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">How do I create a balance between copy and images in an email?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Flodesk offers a dozen <a href=\"https:\/\/flodesk.com\/blog\/newsletter-layout-design-ideas\/\">layout blocks<\/a> to make it easy to create a beautiful, well-balanced email. But if you want to create a more custom look, Jessica has a pro tip: use Canva to upload images into a template, tweak the design to match your style, and then upload it into Flodesk as an image block.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Use both text and image blocks for optimal balance (and to <a href=\"https:\/\/help.flodesk.com\/en\/articles\/3799998-common-reasons-emails-may-land-in-the-spam-folder\">avoid the spam folder<\/a>).<\/p>\n<\/div>\n\n<div id=\"how-do-i-write-compelling-subject-lines-that-get-subscribers-to-open-my-emails\" name=\"how-do-i-write-compelling-subject-lines-that-get-subscribers-to-open-my-emails\" data-animate data-destination=\"how-do-i-write-compelling-subject-lines-that-get-subscribers-to-open-my-emails\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">How do I write compelling subject lines that get subscribers to open my emails?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Getting subscribers to open your email is half the battle, and a personal and fun <a href=\"https:\/\/flodesk.com\/blog\/re-engagement-email-subject-lines\/\">subject line<\/a> can do the trick. Jessica uses highly personal subject lines and injects some fun using emojis. But emojis aren\u2019t for everyone, so she suggests testing what works (and doesn\u2019t) and then doubling down where you see the highest open rates.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Use <a href=\"https:\/\/help.flodesk.com\/en\/articles\/3660375-how-can-i-personalize-my-emails-with-the-subscriber-s-name\">personalization (merge) tags<\/a> to insert your subscribers\u2019 first names in the subject line, too!<\/p>\n<\/div>\n\n<div id=\"what-should-i-do-when-i-see-a-spike-in-unsubscribes-from-my-email-list\" name=\"what-should-i-do-when-i-see-a-spike-in-unsubscribes-from-my-email-list\" data-animate data-destination=\"what-should-i-do-when-i-see-a-spike-in-unsubscribes-from-my-email-list\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">What should I do when I see a spike in unsubscribes from my email list?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A few unsubscribes are nothing to worry about, but if you start getting a lot of them, look at the frequency of your email sends. Are you sending an excessive amount of emails that are frustrating your subscribers? Jessica also teaches her clients to ask these questions:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Is the content I\u2019m sending repetitive?<br><\/li>\n\n\n\n<li>Are my subscribers uninterested in my content?<br><\/li>\n\n\n\n<li>Am I being human and building connections?<br><\/li>\n\n\n\n<li>Am I spamming my subscribers?<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong><em>Pro tip<\/em><\/strong><em>: Keep an eye on your analytics to see how your content\u2019s performing and iterate as necessary.<\/em><\/p>\n<\/div>\n\n<div id=\"more-from-the-flodesk-community\" name=\"more-from-the-flodesk-community\" data-animate data-destination=\"more-from-the-flodesk-community\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">More from the Flodesk community<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Discover valuable tips from getting comfortable with selling to finding clarity to set impactful goals. Watch the video replays below.<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/flodesk.com\/blog\/2023-5-day-growth-challenge-converting-social-followers-into-paying-customers\/\"><span style=\"text-decoration: underline;\">Convert social media followers into loyal customers with new growth hacks<\/span><\/a><\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><span style=\"text-decoration: underline;\"><a href=\"https:\/\/flodesk.com\/blog\/2023-5-day-growth-challenge-honing-your-energetic-mindset-to-achieve-big-goals\/\">Untap hidden creativity and hone your energetic mindset to achieve big goals<\/a><\/span><\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><span style=\"text-decoration: underline;\"><a href=\"https:\/\/flodesk.com\/blog\/2023-5-day-growth-challenge-boost-your-bottom-line-with-fresh-online-selling-strategies\/\">Boost your 2023 sales with three fresh strategies<\/a><\/span><\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/flodesk.com\/blog\/2023-5-day-growth-challenge-deepen-your-mind-body-connection-to-break-through-the-overwhelm\/\"><span style=\"text-decoration: underline;\">Deepen your mind-body connection to align with your customers&#8217; needs<\/span><\/a><\/li>\n<\/ul>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>TL;DR: We sat down with Jessica Hawks, business coach and entrepreneur, to discuss growing your email list\u2014and your business. Read along for practical advice and actionable tips. Watch the replay Want to rewatch the webinar or reference it later on? Save this blog post! Meet Jessica Hawks Jessica is an online coach who supports and [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[33],"table_tags":[],"class_list":["post-6838","post","type-post","status-publish","format-standard","hentry","category-email-marketing-basics","tag-education"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Harnessing social to grow your list - Flodesk<\/title>\n<meta name=\"description\" content=\"Jessica Hawks, business coach and entrepreneur, shares how to grow your email list and business. 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