{"id":6499,"date":"2023-01-10T06:49:35","date_gmt":"2023-01-10T14:49:35","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=6499"},"modified":"2024-07-12T04:50:56","modified_gmt":"2024-07-12T12:50:56","slug":"checkout-page-design-examples","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/checkout-page-design-examples\/","title":{"rendered":"Checkout page design examples and best practices to inspire your sales flow"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p><strong><em>TL;DR: Want to design an irresistible checkout experience that drives sales while you sleep? Explore inspirational checkout page design examples and learn best practices to build your own.<\/em><\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You already have an excellent product or service offer prepped and ready to sell\u2014now all you need is a captivating checkout page experience to start raking in the sales.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A checkout page is perhaps one of the most important pieces of a sales funnel. When a visitor makes it to your checkout, they\u2019re only a few clicks away from becoming a paying customer\u2014you just need to convince them to take that final step and click <strong>Buy<\/strong>.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Create a checkout experience that\u2019s too good to resist with great page design and strategic sales tactics. In this article, we\u2019ll share why checkout design matters and offer eight terrific checkout page examples to inspire your own.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Wondering how to DIY your page design? Explore top design principles and best practices for checkout pages to make your first (or five thousandth) sale in no time\u2014with expert advice from Flodesk\u2019s Design Director.&nbsp;&nbsp;&nbsp;<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #201a55; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Design a beautiful checkout experience with Flodesk Checkout<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Build beautiful sales, checkout, and delivery pages designed to convert using stunning templates from Flodesk.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #201a55;\">\n\t\t\t\tStart your free trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"what-is-a-checkout-page\" name=\"what-is-a-checkout-page\" data-animate data-destination=\"what-is-a-checkout-page\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">What is a checkout page?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A checkout page, like a sales page, is designed to lead visitors through the last leg of the sales funnel. Whether you\u2019re delivering freebies, monetizing your content, selling services, or offering paid upsells\u2014a checkout page can help you drive conversions and <a href=\"https:\/\/flodesk.com\/blog\/how-to-sell-digital-products-online\/\">start selling online<\/a>.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Some checkout pages feature a sales page flow leading into a checkout process, while others feature checkout only. No matter what approach you choose for your business, you\u2019ll want to ensure that you&#8217;ve designed your page to achieve sales goals.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1200\"\n  data-height=\"900\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/Blog_01Image.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/Blog_01Image-32x24.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/Blog_01Image-200x150.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/Blog_01Image-450x338.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/Blog_01Image-700x525.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/Blog_01Image-1000x750.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/Blog_01Image.jpg 1200w\"\n            data-width=\"1200\"\n      data-height=\"900\"\n      data-fit=\"cover\"\n      width=\"1200\"\n      height=\"900\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"why-checkout-page-design-matters\" name=\"why-checkout-page-design-matters\" data-animate data-destination=\"why-checkout-page-design-matters\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Why checkout page design matters&nbsp;<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Checkout pages are a critical component of the sales funnel\u2014they can make or break someone\u2019s decision to purchase and influence a prospect\u2019s journey through the sales flow. If the checkout experience is poor, you risk bringing their journey to a screeching halt.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Once you\u2019ve led prospects to the checkout phase, it\u2019s crucial to have a page design in place that seamlessly drives them to click through and make a purchase (while hopefully encouraging them to make future purchases). Without a great checkout page design, you could be leaving money on the table.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Attract more customers with <a href=\"https:\/\/flodesk.com\/blog\/sales-funnel-builders\/\">a strong sales funnel built to nurture<\/a> from beginning to end\u2014through checkout and beyond. Turn buyers into brand advocates with a purposefully-built experience that leaves customers feeling connected and craving more from your brand.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Wondering what you can achieve with a strong checkout page? Here are five ways you can level up your business with great design:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Improve usability<\/strong>: Ensure everyone who visits your checkout page has a good brand experience by <a href=\"https:\/\/flodesk.com\/blog\/checkout-page-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener\">optimizing page designs<\/a> for usability, for both desktop and <a href=\"https:\/\/flodesk.com\/blog\/mobile-checkout\/\" target=\"_blank\" rel=\"noreferrer noopener\">mobile checkout<\/a>. Keep things simple with clear calls to action (CTAs) and easy-to-use navigation.<br><br><\/li>\n\n\n\n<li><strong>Increase sales<\/strong>:<strong> <\/strong>Fuel purchases from shopping cart through payment with strategic design elements and include upsell offers at checkout to supercharge your sales.<br><br><\/li>\n\n\n\n<li><strong>Avoid abandoned cart<\/strong>:<strong> <\/strong>Don\u2019t make visitors exit the checkout page altogether. Declutter your page design and ensure it\u2019s optimized for easy purchases.<br><br><\/li>\n\n\n\n<li><strong>Offer a good brand experience<\/strong>:<strong> <\/strong>Maintain consistency throughout your sales flow with branded fonts, logos, and copy. Design an experience that\u2019s memorable and encourages brand loyalty. After all, repeat customers can become brand advocates for your business and drive even more sales for you.<br><br><\/li>\n\n\n\n<li><strong>Boost trustworthiness<\/strong>:<strong> <\/strong>When it comes to making purchases online, it\u2019s crucial for customers to feel secure before inputting their payment details. Put their worries at ease by showcasing secure payment badges or highlighting the trusted partners you work with to process payments.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"8-stunning-examples-of-checkout-page-design\" name=\"8-stunning-examples-of-checkout-page-design\" data-animate data-destination=\"8-stunning-examples-of-checkout-page-design\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">8 Stunning examples of checkout page design<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There are countless ways to build a unique, high-converting checkout experience that\u2019s tailored to your brand goals and audience needs. With custom brand elements, irresistible copy, and strategic design, you can create beautiful pages that intuitively sell your offer for you.&nbsp;&nbsp;&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are eight impressive examples of checkout page designs to inspire your own and what we love about them.<\/p>\n<\/div>\n\n<div id=\"1-embry-flins-virtual-astrology-sessions\" name=\"1-embry-flins-virtual-astrology-sessions\" data-animate data-destination=\"1-embry-flins-virtual-astrology-sessions\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Embry Flin\u2019s virtual astrology sessions<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1470\"\n  data-height=\"1036\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image22.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image22-32x23.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image22-200x141.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image22-450x317.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image22-700x493.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image22-1000x705.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image22-1400x987.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image22.png 1470w\"\n            data-width=\"1470\"\n      data-height=\"1036\"\n      data-fit=\"cover\"\n      width=\"1470\"\n      height=\"1036\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Embry Flin is an astrologer and the founder of the Healing Horoscope\u2014a mentor program designed to support adrift souls as they find their place and purpose. <a href=\"https:\/\/app.flodesk.com\/checkouts\/template\/9\" target=\"_blank\" rel=\"noreferrer noopener\">In this whimsical checkout page<\/a>, Embry does an excellent job of using brand colors and visuals to showcase her offer.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The strong headline stands out and clearly presents the offer before leading into the remainder of the page.&nbsp;It uses earthy tones consistently with simple, small-type fonts that outline the details of her virtual workshop.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1464\"\n  data-height=\"938\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image19.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image19-32x21.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image19-200x128.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image19-450x288.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image19-700x448.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image19-1000x641.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image19-1400x897.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image19.png 1464w\"\n            data-width=\"1464\"\n      data-height=\"938\"\n      data-fit=\"cover\"\n      width=\"1464\"\n      height=\"938\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The checkout page outlines key workshop outcomes in a concise, listed format followed by a CTA button to purchase. The airy design of this checkout page provides a beautiful yet informative on-page experience while driving clicks to all the right places.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1472\"\n  data-height=\"982\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image39.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image39-32x21.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image39-200x133.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image39-450x300.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image39-700x467.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image39-1000x667.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image39-1400x934.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image39.png 1472w\"\n            data-width=\"1472\"\n      data-height=\"982\"\n      data-fit=\"cover\"\n      width=\"1472\"\n      height=\"982\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We also love that it uses branded design elements on the final checkout page, which maintains a cohesive on-brand experience from the first page visit through payments. Embry counters last-minute hesitations at checkout by implementing encouraging client testimonials to back up her pitch and instill trust. Plus, she includes an add-on upsell offer\u2014posing an enticing bonus for customers and a sales-boosting opportunity for her.<\/p>\n<\/div>\n\n<div id=\"what-we-love-about-this-design\" name=\"what-we-love-about-this-design\" data-animate data-destination=\"what-we-love-about-this-design\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">What we love about this design<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Earthy tones and visuals throughout the entire checkout flow to create a holistic brand experience<\/li>\n\n\n\n<li>The \u201cless is more\u201d minimalistic style perfectly draws attention to key page elements<\/li>\n\n\n\n<li>Clear CTA page blocks have been evenly placed from the top to bottom of the checkout page<\/li>\n\n\n\n<li>Trust signals plus an upsell offer make the final checkout experience ultra enticing<\/li>\n\n\n\n<li>A secure payment badge adds trust before inputting payment details<\/li>\n<\/ul>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #201a55; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Customize your checkout experience with Flodesk Checkout<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Create a beautiful, on brand checkout page that has visitors hitting your CTA over and over\u2014all with no website required.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #201a55;\">\n\t\t\t\tStart your free trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"2-amber-raes-journaling-workshop\" name=\"2-amber-raes-journaling-workshop\" data-animate data-destination=\"2-amber-raes-journaling-workshop\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Amber Rae\u2019s journaling workshop<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1999\"\n  data-height=\"1133\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image32.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image32-32x18.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image32-200x113.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image32-450x255.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image32-700x397.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image32-1000x567.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image32-1400x793.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image32-1800x1020.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image32.png 1999w\"\n            data-width=\"1999\"\n      data-height=\"1133\"\n      data-fit=\"cover\"\n      width=\"1999\"\n      height=\"1133\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Amber Rae is a best-selling author, illustrator, and fierce advocate of creativity, self-discovery, and emotional wellness. <a href=\"https:\/\/little-breeze-695.myflodesk.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">She\u2019s created a journaling workshop<\/a> to lead others through writing exercises that encourage deeper self-connection.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Amber Rae\u2019s workshop page design immediately draws visitors\u2019 eyes to the heading\u2014which concisely shares what action visitors should take and what outcome they&#8217;ll achieve. She puts all key information above the fold, prompting quick sales before a visitor\u2019s first page scroll.&nbsp;<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1464\"\n  data-height=\"1110\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image26.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image26-32x24.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image26-200x152.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image26-450x341.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image26-700x531.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image26-1000x758.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image26-1400x1061.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image26.png 1464w\"\n            data-width=\"1464\"\n      data-height=\"1110\"\n      data-fit=\"cover\"\n      width=\"1464\"\n      height=\"1110\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This page uses soft brand colors and imagery throughout the checkout design, creating a cohesive branded style while spurring peaceful emotions. The workshop pitch is supported by testimonials from previous customers plus publications Amber has been featured in, which adds authority to the value of her virtual workshop.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1402\"\n  data-height=\"688\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image28.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image28-32x16.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image28-200x98.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image28-450x221.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image28-700x344.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image28-1000x491.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image28-1400x687.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image28.png 1402w\"\n            data-width=\"1402\"\n      data-height=\"688\"\n      data-fit=\"cover\"\n      width=\"1402\"\n      height=\"688\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This CTA block uses simple yet relatable copy to drive sales in a compelling way\u2014with comparative pricing placed above the purchase button to encourage immediate sales.&nbsp;&nbsp;<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1334\"\n  data-height=\"952\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image21.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image21-32x23.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image21-200x143.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image21-450x321.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image21-700x500.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image21-1000x714.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image21.png 1334w\"\n            data-width=\"1334\"\n      data-height=\"952\"\n      data-fit=\"cover\"\n      width=\"1334\"\n      height=\"952\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>From a design perspective, Amber\u2019s page perfectly balances contrasting page elements\u2014with varied typography, brand colors, and images\u2014plus simple design. She includes enough information to effectively sell her offer without overwhelming the page with copy. Together, these elements create an exceptional checkout experience for her customers.<\/p>\n<\/div>\n\n<div id=\"what-we-love-about-this-design\" name=\"what-we-love-about-this-design\" data-animate data-destination=\"what-we-love-about-this-design\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">What we love about this design<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Simple, airy design with pithy page copy<\/li>\n\n\n\n<li>Contrasting page elements, like varied typography style and size, direct focus to primary points on the page<\/li>\n\n\n\n<li>The offer, including all workshop details, is placed above the fold<\/li>\n\n\n\n<li>Testimonials and publication features build trust and establish authority<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"3-stephanie-paradisos-coaching-experience\" name=\"3-stephanie-paradisos-coaching-experience\" data-animate data-destination=\"3-stephanie-paradisos-coaching-experience\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Stephanie Paradiso\u2019s coaching experience<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1999\"\n  data-height=\"1289\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image14.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image14-32x21.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image14-200x129.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image14-450x290.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image14-700x451.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image14-1000x645.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image14-1400x903.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image14-1800x1161.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image14.png 1999w\"\n            data-width=\"1999\"\n      data-height=\"1289\"\n      data-fit=\"cover\"\n      width=\"1999\"\n      height=\"1289\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re an online coach or educator, your checkout page is your chance to show off your personality and sell prospective customers on what you have to offer. Stephanie Paradiso does a wonderful job of this by <a href=\"https:\/\/wandering-dawn-720.myflodesk.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">selling her coaching program<\/a> with a personality-packed design.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Stephanie is a social media strategist and business coach based out of Southwest Florida who founded Inspired Social Co.\u2014a coaching and consulting collective. The introductory page block for her 2023 coaching experience page is highly compelling, using varied typography to highlight her offering plus a fun, eye-catching GIF.&nbsp;<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1999\"\n  data-height=\"816\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image31.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image31-32x13.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image31-200x82.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image31-450x184.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image31-700x286.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image31-1000x408.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image31-1400x571.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image31-1800x735.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image31.png 1999w\"\n            data-width=\"1999\"\n      data-height=\"816\"\n      data-fit=\"cover\"\n      width=\"1999\"\n      height=\"816\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Simple black and white colors make CTA blocks and buttons pop on the page\u2014encouraging visitors with ample opportunities to book the upcoming coaching experience. What we especially love about this page is how it packs in a lot of important information, including answers to frequently asked questions, while maintaining a clean and simple style.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1999\"\n  data-height=\"1265\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image38.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image38-32x20.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image38-200x127.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image38-450x285.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image38-700x443.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image38-1000x633.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image38-1400x886.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image38-1800x1139.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image38.png 1999w\"\n            data-width=\"1999\"\n      data-height=\"1265\"\n      data-fit=\"cover\"\n      width=\"1999\"\n      height=\"1265\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This checkout page pairs numerous page blocks dedicated to driving purchases with discounted pricing incentives and urgency-boosting marketing copy\u2014making Stephanie\u2019s offer increasingly irresistible.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1999\"\n  data-height=\"777\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image12.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image12-32x12.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image12-200x78.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image12-450x175.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image12-700x272.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image12-1000x389.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image12-1400x544.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image12-1800x700.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image12.png 1999w\"\n            data-width=\"1999\"\n      data-height=\"777\"\n      data-fit=\"cover\"\n      width=\"1999\"\n      height=\"777\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"what-we-love-about-this-design\" name=\"what-we-love-about-this-design\" data-animate data-destination=\"what-we-love-about-this-design\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">What we love about this design<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Fun, conversational copy and imagery create a checkout experience that\u2019s rich in personality<\/li>\n\n\n\n<li>The simple, spaced-out style provides key information without an overwhelming user experience<\/li>\n\n\n\n<li>Discounted promotion pricing plus strong CTAs incentivize visitors to act now<\/li>\n\n\n\n<li>CTA buttons are pronounced and use clear action-oriented copy<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"4-wanderluster-cos-ebook\" name=\"4-wanderluster-cos-ebook\" data-animate data-destination=\"4-wanderluster-cos-ebook\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. Wanderluster Co.\u2019s ebook<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1606\"\n  data-height=\"1038\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image35.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image35-32x21.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image35-200x129.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image35-450x291.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image35-700x452.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image35-1000x646.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image35-1400x905.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image35.png 1606w\"\n            data-width=\"1606\"\n      data-height=\"1038\"\n      data-fit=\"cover\"\n      width=\"1606\"\n      height=\"1038\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When it comes to building a virtual storefront to <a href=\"https:\/\/flodesk.com\/blog\/how-to-sell-digital-products-online\/\">sell digital products online<\/a>, it\u2019s important to relay not only what you\u2019re selling but who you\u2014or your brand\u2014are. A brand\u2019s identity can influence sales, and a checkout page\u2019s design can help illustrate brand identity with visual elements and copy.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/little-sunset-152.myflodesk.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">Wanderluster Co.<\/a>\u2014an \u201call things writing\u201d brand\u2014offers a digital ebook to help people learn how to become better writers and craft conversational, engaging content. Author, Sheena Fronk, does a wonderful job of selling more than just her digital product\u2014she attracts customers with her distinct brand identity.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1880\"\n  data-height=\"564\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image10.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image10-32x10.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image10-200x60.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image10-450x135.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image10-700x210.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image10-1000x300.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image10-1400x420.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image10-1800x540.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image10.png 1880w\"\n            data-width=\"1880\"\n      data-height=\"564\"\n      data-fit=\"cover\"\n      width=\"1880\"\n      height=\"564\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>On this checkout page, soothing shades of green contrasted with white and black typography create a comforting brand experience while exploring Sheena\u2019s ebook offering in a clear and intriguing way.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>She introduces the digital product above the fold before building added trust through ebook reviews further into the page flow. Bulleted template elements pose questions that speak directly to audience pain points, followed swiftly by a CTA button to purchase.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1882\"\n  data-height=\"856\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image2-1.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image2-1-32x15.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image2-1-200x91.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image2-1-450x205.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image2-1-700x318.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image2-1-1000x455.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image2-1-1400x637.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image2-1-1800x819.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image2-1.png 1882w\"\n            data-width=\"1882\"\n      data-height=\"856\"\n      data-fit=\"cover\"\n      width=\"1882\"\n      height=\"856\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The biography page block fosters a consumer-to-brand connection that feels personal while showcasing the author&#8217;s writing expertise. Page design, photography, and copy work together to convey a witty, approachable persona that\u2019s perfectly suited to help anyone improve their writing.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1840\"\n  data-height=\"1284\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image9.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image9-32x22.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image9-200x140.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image9-450x314.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image9-700x488.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image9-1000x698.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image9-1400x977.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image9-1800x1256.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image9.png 1840w\"\n            data-width=\"1840\"\n      data-height=\"1284\"\n      data-fit=\"cover\"\n      width=\"1840\"\n      height=\"1284\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"what-we-love-about-this-design\" name=\"what-we-love-about-this-design\" data-animate data-destination=\"what-we-love-about-this-design\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">What we love about this design<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Complimentary colors and type fonts create a consistent brand experience<\/li>\n\n\n\n<li>Clear CTA buttons are placed from the top to the bottom of the checkout page<\/li>\n\n\n\n<li>Contrasting colors help text and key information stand out<\/li>\n\n\n\n<li>The page is full of authority-boosting elements, such as product reviews and a personality-packed author biography<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"5-dietician-brittanys-holiday-recipes\" name=\"5-dietician-brittanys-holiday-recipes\" data-animate data-destination=\"5-dietician-brittanys-holiday-recipes\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. Dietician Brittany\u2019s holiday recipes<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"900\"\n  data-height=\"561\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image11.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image11-32x20.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image11-200x125.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image11-450x281.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image11-700x436.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image11.png 900w\"\n            data-width=\"900\"\n      data-height=\"561\"\n      data-fit=\"cover\"\n      width=\"900\"\n      height=\"561\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Checkout pages don\u2019t need to be long-form or full of information to drive sales. See how Brittany\u2014a dietician selling a collection of holiday recipes\u2014crafted a straight and to-the-point page design that quickly drives visitors to download her recipe book. The gorgeous photography and bold headings are alluring, while CTA buttons prompt instantaneous sales.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"900\"\n  data-height=\"398\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image23.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image23-32x14.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image23-200x88.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image23-450x199.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image23-700x310.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image23.png 900w\"\n            data-width=\"900\"\n      data-height=\"398\"\n      data-fit=\"cover\"\n      width=\"900\"\n      height=\"398\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As a food-oriented brand, Brittany uses delicious-looking imagery to appeal to customers rather than copious amounts of on-page copy. While her checkout page is simple, it does a great job of driving customers to the payments page\u2014which features her brand logo and a secure payments badge to build trust.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1999\"\n  data-height=\"1229\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image1-1.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image1-1-32x20.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image1-1-200x123.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image1-1-450x277.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image1-1-700x430.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image1-1-1000x615.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image1-1-1400x861.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image1-1-1800x1107.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image1-1.png 1999w\"\n            data-width=\"1999\"\n      data-height=\"1229\"\n      data-fit=\"cover\"\n      width=\"1999\"\n      height=\"1229\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"what-we-love-about-this-design\" name=\"what-we-love-about-this-design\" data-animate data-destination=\"what-we-love-about-this-design\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">What we love about this design<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Stunning, appetizing imagery speaks louder than words<\/li>\n\n\n\n<li>Simplistic, action-oriented page blocks get visitors quickly clicking through to purchase<\/li>\n\n\n\n<li>All CTA buttons are large and prominent<\/li>\n\n\n\n<li>The brand logo and secure payments badge at the final payment eases potential hesitations and instills trust<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"6-the-yoga-undergrounds-training-experience\" name=\"6-the-yoga-undergrounds-training-experience\" data-animate data-destination=\"6-the-yoga-undergrounds-training-experience\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">6. The Yoga Underground\u2019s training experience<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1999\"\n  data-height=\"1272\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image33.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image33-32x20.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image33-200x127.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image33-450x286.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image33-700x445.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image33-1000x636.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image33-1400x891.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image33-1800x1145.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image33.png 1999w\"\n            data-width=\"1999\"\n      data-height=\"1272\"\n      data-fit=\"cover\"\n      width=\"1999\"\n      height=\"1272\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The Yoga Underground is a Ta\u1e47h\u0101 Yoga Studio that offers a range of training, classes, events, and retreats. Their online yoga teacher training program is a big investment\u2014both financially and time-wise. However, their checkout page presents a difficult offer to refuse. Every point in the page flow has been designed to inspire visitors to enroll in their training.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Off the bat, page visitors are greeted by a massive headline that presents the program with a link to purchase. It uses dazzling professional photography throughout the page to showcase yoga teachers in action\u2014giving prospects a real-life visual of the role they could step into by taking this training.&nbsp;&nbsp;<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1999\"\n  data-height=\"980\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image15.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image15-32x16.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image15-200x98.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image15-450x221.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image15-700x343.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image15-1000x490.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image15-1400x686.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image15-1800x882.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image15.png 1999w\"\n            data-width=\"1999\"\n      data-height=\"980\"\n      data-fit=\"cover\"\n      width=\"1999\"\n      height=\"980\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The leader, Brittany, is quickly introduced within the second page block. This establishes her as a yoga expert early on while fostering a more personalized connection to the program.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Additionally, the checkout page highlights each of the course instructors with a brief overview of their expertise areas. Together, these personal introductions increase the authority of the program while putting faces to the brand\u2019s offering.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1999\"\n  data-height=\"999\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image27.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image27-32x16.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image27-200x100.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image27-450x225.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image27-700x350.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image27-1000x500.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image27-1400x700.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image27-1800x900.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image27.png 1999w\"\n            data-width=\"1999\"\n      data-height=\"999\"\n      data-fit=\"cover\"\n      width=\"1999\"\n      height=\"999\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Throughout the page, they share information in digestible, listed formats\u2014making it easy for page skimmers to quickly understand what the program includes and what it can help participants achieve.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"900\"\n  data-height=\"475\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image4-1.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image4-1-32x17.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image4-1-200x106.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image4-1-450x238.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image4-1-700x369.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image4-1.png 900w\"\n            data-width=\"900\"\n      data-height=\"475\"\n      data-fit=\"cover\"\n      width=\"900\"\n      height=\"475\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"what-we-love-about-this-design\" name=\"what-we-love-about-this-design\" data-animate data-destination=\"what-we-love-about-this-design\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">What we love about this design<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>It presents information in an easily digestible list-style format<\/li>\n\n\n\n<li>The range of on-page biographies makes the offering feel personalized and grounded in expertise<\/li>\n\n\n\n<li>Stunning photography not only compliments the page design\u2014it also evokes emotions and inspiration<\/li>\n\n\n\n<li>The offer\u2014plus CTAs\u2014are echoed throughout the checkout page flow<br><\/li>\n<\/ul>\n<\/div>\n\n<div id=\"7-rebecca-berringtons-mockup-bundle\" name=\"7-rebecca-berringtons-mockup-bundle\" data-animate data-destination=\"7-rebecca-berringtons-mockup-bundle\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">7. Rebecca Berrington\u2019s mockup bundle<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1200\"\n  data-height=\"900\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image34.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image34-32x24.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image34-200x150.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image34-450x338.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image34-700x525.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image34-1000x750.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image34.jpg 1200w\"\n            data-width=\"1200\"\n      data-height=\"900\"\n      data-fit=\"cover\"\n      width=\"1200\"\n      height=\"900\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As a designer herself, Rebecca Berrington knows just how important showcasing portfolio work can be. That\u2019s why she created a bundle of exceptional, professional mockups for anyone to visually showcase their designs or uplevel brand content.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Mockups are a highly visual product\u2014so it makes perfect sense that Rebecca chose to create a hyper-visual checkout experience. Before she launches into mockup photography, she presents a brief intro to the bundled offer with a button to purchase at the top of the page.&nbsp;<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"900\"\n  data-height=\"619\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image5-1.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image5-1-32x22.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image5-1-200x138.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image5-1-450x310.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image5-1-700x481.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image5-1.png 900w\"\n            data-width=\"900\"\n      data-height=\"619\"\n      data-fit=\"cover\"\n      width=\"900\"\n      height=\"619\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Next, she showcases a variety of the bundle\u2019s gorgeous mockups\u2014selecting a wide range of mockup products to suit every industry. Compelling statements like, \u201c$10,000 of mockups for $299,\u201d raise a tempting offer. She scatters visual mockup examples throughout the remainder of the page.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1999\"\n  data-height=\"612\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image17.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image17-32x10.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image17-200x61.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image17-450x138.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image17-700x214.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image17-1000x306.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image17-1400x429.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image17-1800x551.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image17.png 1999w\"\n            data-width=\"1999\"\n      data-height=\"612\"\n      data-fit=\"cover\"\n      width=\"1999\"\n      height=\"612\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Rebecca makes a solid sales pitch by delving into undeniable reasons to act now and buy her bundle. She counters possible customer hesitations by cleverly outlining the benefits of her offering compared to alternative options.&nbsp;&nbsp;&nbsp;<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1999\"\n  data-height=\"1131\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image37.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image37-32x18.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image37-200x113.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image37-450x255.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image37-700x396.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image37-1000x566.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image37-1400x792.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image37-1800x1018.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image37.png 1999w\"\n            data-width=\"1999\"\n      data-height=\"1131\"\n      data-fit=\"cover\"\n      width=\"1999\"\n      height=\"1131\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Once page visitors click through to payment, they see a customer testimonial and a limited-time free bonus offer to sweeten the deal and push them to proceed with their purchase. From the moment a visitor lands on Rebecca\u2019s mockup bundle page, they\u2019re guided through an exceptional checkout experience that\u2019s bound to convert consistently.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1999\"\n  data-height=\"1229\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image36.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image36-32x20.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image36-200x123.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image36-450x277.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image36-700x430.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image36-1000x615.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image36-1400x861.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image36-1800x1107.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image36.png 1999w\"\n            data-width=\"1999\"\n      data-height=\"1229\"\n      data-fit=\"cover\"\n      width=\"1999\"\n      height=\"1229\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"what-we-love-about-this-design\" name=\"what-we-love-about-this-design\" data-animate data-destination=\"what-we-love-about-this-design\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">What we love about this design<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>It uses numerous stunning images to showcase the wide variety of mockups included in the bundle<\/li>\n\n\n\n<li>The checkout page draws clever comparisons to alternative options throughout the copy, making the bundled offer incredibly enticing<\/li>\n\n\n\n<li>The final purchase page is designed to drive quick sales plus boost customer loyalty with an irresistible freebie bonus<\/li>\n\n\n\n<li>CTAs are distinctly placed above the fold and in contrasted dark blocks throughout the page flow<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"8-colleens-creative-coaching-experience\" name=\"8-colleens-creative-coaching-experience\" data-animate data-destination=\"8-colleens-creative-coaching-experience\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">8. Colleen\u2019s Creative coaching experience<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1999\"\n  data-height=\"964\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image8.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image8-32x15.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image8-200x96.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image8-450x217.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image8-700x338.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image8-1000x482.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image8-1400x675.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image8-1800x868.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image8.png 1999w\"\n            data-width=\"1999\"\n      data-height=\"964\"\n      data-fit=\"cover\"\n      width=\"1999\"\n      height=\"964\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Colleen helps creative business owners thrive through community-building and coaching. She created a checkout page to sell access to her three-month coaching program. Her design leads with a striking headline followed by key program information and a CTA button\u2014all of which lie above the fold on the page.&nbsp;<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1999\"\n  data-height=\"1277\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image7.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image7-32x20.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image7-200x128.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image7-450x287.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image7-700x447.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image7-1000x639.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image7-1400x894.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image7-1800x1150.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image7.png 1999w\"\n            data-width=\"1999\"\n      data-height=\"1277\"\n      data-fit=\"cover\"\n      width=\"1999\"\n      height=\"1277\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Then, she gives a brief yet candid introduction to her background and what led her into this field of work. As a coach, it\u2019s important to give the audience insight into why you\u2019re passionate and qualified to lead\u2014something Colleen does an excellent job of.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1999\"\n  data-height=\"831\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image16.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image16-32x13.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image16-200x83.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image16-450x187.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image16-700x291.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image16-1000x416.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image16-1400x582.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image16-1800x748.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image16.png 1999w\"\n            data-width=\"1999\"\n      data-height=\"831\"\n      data-fit=\"cover\"\n      width=\"1999\"\n      height=\"831\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The uncluttered nature of this page\u2019s design makes for an enjoyable on-page experience. Colleen provides confidence-boosting elements, like testimonials, to strongarm her offer. She manages to provide thorough membership details and enrollment information without flooding the page with text.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"900\"\n  data-height=\"579\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image13.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image13-32x21.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image13-200x129.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image13-450x290.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image13-700x450.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image13.png 900w\"\n            data-width=\"900\"\n      data-height=\"579\"\n      data-fit=\"cover\"\n      width=\"900\"\n      height=\"579\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We can\u2019t help but pay homage to the exceptional photography used, too. This page uses highly visual blocks to showcase Colleen\u2019s aesthetic and create a consistent, on-brand checkout experience.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"900\"\n  data-height=\"623\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image25.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image25-32x22.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image25-200x138.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image25-450x312.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image25-700x485.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image25.png 900w\"\n            data-width=\"900\"\n      data-height=\"623\"\n      data-fit=\"cover\"\n      width=\"900\"\n      height=\"623\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"what-we-love-about-this-design\" name=\"what-we-love-about-this-design\" data-animate data-destination=\"what-we-love-about-this-design\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">What we love about this design<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Gorgeous visuals and brand photography complement the offering and appeal to page visitors<\/li>\n\n\n\n<li>There\u2019s a well-struck balance between decluttered page design and thorough information<\/li>\n\n\n\n<li>All of the most important pieces of information are above the fold<\/li>\n\n\n\n<li>Colleen\u2019s candid bio shares her passion and qualifications for coaching<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"how-to-create-exceptional-checkout-page-designs\" name=\"how-to-create-exceptional-checkout-page-designs\" data-animate data-destination=\"how-to-create-exceptional-checkout-page-designs\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">How to create exceptional checkout page designs<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Wondering how you can create an outstanding checkout page for your business? With countless ways to approach checkout page design, it can feel like a challenging task to tackle. Unless you\u2019re a designer or have ample knowledge of user experience (UX) principles, building a checkout page from scratch can be intimidating.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Luckily, design newbies and novices alike can create outstanding checkout page experiences with these design principles and tips from Flodesk\u2019s design team.&nbsp;<\/p>\n<\/div>\n\n<div id=\"design-tips-and-best-practices-for-your-checkout-pagefrom-flodesks-design-director\" name=\"design-tips-and-best-practices-for-your-checkout-pagefrom-flodesks-design-director\" data-animate data-destination=\"design-tips-and-best-practices-for-your-checkout-pagefrom-flodesks-design-director\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Design tips and best practices for your checkout page\u2014from Flodesk\u2019s Design Director<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There is a myriad of design principles that can help your checkout page stand out and drive more conversions. Just like many of the best practices used to <a href=\"https:\/\/flodesk.com\/blog\/email-design-best-practices\/\">design emails people love to get<\/a>, you\u2019ll want to maintain focus on how to capture users\u2019 attention (and keep it) while establishing brand trust and identity.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Ready to get started? Flodesk\u2019s Design Director, Claudia Aran, shares nine design tips and best practices to consider when building your checkout page.<\/p>\n<\/div>\n\n<div id=\"quick-design-tips\" name=\"quick-design-tips\" data-animate data-destination=\"quick-design-tips\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Quick design tips<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>1. Identify your objective<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>2. Remember, less is more<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>3. Implement basic, yet key elements<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>4. Don\u2019t underestimate the power of design<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>5. Build iconic designs with consistent, on-brand styles<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>6. Create contrast on the page<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>7. Inspire emotions with color<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>8. Build trust and authority with social proof<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>9. Try checkout templates<\/p>\n<\/div>\n\n<div id=\"1-identify-your-objective\" name=\"1-identify-your-objective\" data-animate data-destination=\"1-identify-your-objective\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\"><strong>1. Identify your objective<\/strong><\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A sales or checkout page follows a much more focused structure than a website\u2014it\u2019s designed to trigger action and support your business goals.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Before you start thinking about page style and design, it\u2019s important to first identify the purpose of the page so all your design elements and decisions are driven by an overarching objective.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1200\"\n  data-height=\"900\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/Blog_Checkout_DesignTips_Contrast.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/Blog_Checkout_DesignTips_Contrast-32x24.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/Blog_Checkout_DesignTips_Contrast-200x150.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/Blog_Checkout_DesignTips_Contrast-450x338.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/Blog_Checkout_DesignTips_Contrast-700x525.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/Blog_Checkout_DesignTips_Contrast-1000x750.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/Blog_Checkout_DesignTips_Contrast.jpg 1200w\"\n            data-width=\"1200\"\n      data-height=\"900\"\n      data-fit=\"cover\"\n      width=\"1200\"\n      height=\"900\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For example, the main goal of this checkout page is to sell new presets from The Session Photography Studio\u2014which has clearly influenced the page title, subheading, and design elements.<\/p>\n<\/div>\n\n<div id=\"2-remember-less-is-more\" name=\"2-remember-less-is-more\" data-animate data-destination=\"2-remember-less-is-more\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">2. Remember, less is more<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Simplicity is key to great design. It\u2019s common to add too many words or visuals to marketing communications in an effort to stand out\u2014but the more you add, the more confusing your offer can become. Maintaining a focus on your key objective is essential when designing your checkout page. Make sure there are no on-page distractions that will cause visitors to navigate away from the page or leave the website altogether.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When there are too many options and choices to make, visitors are less likely to take action. That\u2019s why design should be simplistic and clear, keeping a focus on a single intended action or offer so you can easily increase conversions.&nbsp;<\/p>\n<\/div>\n\n<div id=\"3-implement-these-three-basic-yet-key-elements\" name=\"3-implement-these-three-basic-yet-key-elements\" data-animate data-destination=\"3-implement-these-three-basic-yet-key-elements\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\"><strong>3. Implement these three basic, yet key elements<\/strong><\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To make your page design as clear and compelling as possible, you\u2019ll first need to focus on the most basic elements of landing page design, which are:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Place your offer above the fold<\/strong>. The best landing page structure is one that keeps all of the most important content above the fold (the section of the landing page that is immediately visible to visitors before scrolling).&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Insert eye-catching content at the top of the page, such as:<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Clear and straightforward headline<\/li>\n\n\n\n<li>Subheadline or short description that provides more information about the offer<\/li>\n\n\n\n<li>Prominent button with a direct CTA<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><\/li>\n<\/ul>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1200\"\n  data-height=\"900\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/Blog_Checkout_DesignTips_AboveTheFold.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/Blog_Checkout_DesignTips_AboveTheFold-32x24.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/Blog_Checkout_DesignTips_AboveTheFold-200x150.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/Blog_Checkout_DesignTips_AboveTheFold-450x338.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/Blog_Checkout_DesignTips_AboveTheFold-700x525.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/Blog_Checkout_DesignTips_AboveTheFold-1000x750.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/Blog_Checkout_DesignTips_AboveTheFold.jpg 1200w\"\n            data-width=\"1200\"\n      data-height=\"900\"\n      data-fit=\"cover\"\n      width=\"1200\"\n      height=\"900\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Include obvious calls to action<\/strong>. Create CTAs that convey exactly what you want people to do in no more than three words. Use buttons, colors, and fonts to make actions eye-catching and obvious.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Use very few but clever words<\/strong>. Keep your copy to a minimum. Lengthy text is fine for giving people detailed information\u2014but if you\u2019re looking to drive immediate action, break text into bullet points and instill a sense of urgency in your copy.<\/li>\n<\/ul>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1999\"\n  data-height=\"1241\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image18.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image18-32x20.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image18-200x124.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image18-450x279.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image18-700x435.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image18-1000x621.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image18-1400x869.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image18-1800x1117.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image18.png 1999w\"\n            data-width=\"1999\"\n      data-height=\"1241\"\n      data-fit=\"cover\"\n      width=\"1999\"\n      height=\"1241\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Choose your words wisely. In his book <a href=\"https:\/\/buildingastorybrand.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Building a StoryBrand<\/em><\/a>, Donald Miller says there are two critical mistakes brands often make when pitching their products and services:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li>They fail to focus on the aspects of their offer that will help people survive and thrive<\/li>\n\n\n\n<li>They cause their customers to burn too many calories in an effort to understand their offer<\/li>\n<\/ol>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Don\u2019t make a customer work to make sense of your offer and determine if it\u2019s right for them\u2014use compelling messaging that clearly outlines how your brand will help customers thrive.<\/p>\n<\/div>\n\n<div id=\"4-dont-underestimate-the-power-of-design\" name=\"4-dont-underestimate-the-power-of-design\" data-animate data-destination=\"4-dont-underestimate-the-power-of-design\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\"><strong>4. Don\u2019t underestimate the power of design<\/strong><\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Design is the face of your brand: the typeface, color, images, layout\u2026all of these elements affect how you present your brand to the world and how it\u2019s perceived. Plus, they play a key role in driving conversions and on-page interactions.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Stunning design, imagery, and typography will influence a visitor\u2019s decision to take a desired action. A simple layout, legible text, and easy-to-understand imagery go a long way in encouraging visitors to make a purchase, engage with your content, or sign up for your newsletter. Prioritize good design throughout your sales funnel\u2014especially at checkout.<\/p>\n<\/div>\n\n<div id=\"5-build-iconic-designs-with-consistent-on-brand-elements\" name=\"5-build-iconic-designs-with-consistent-on-brand-elements\" data-animate data-destination=\"5-build-iconic-designs-with-consistent-on-brand-elements\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\"><strong>5. Build iconic designs with consistent, on-brand elements<\/strong><\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Whether you\u2019re designing a checkout page or an email, cultivating a consistent brand look and feel can be influential to brand growth. Ensure you always use the same style\u2014add your logo, use your brand typeface and colors, and establish your brand as an instantly recognizable and memorable one.&nbsp;<\/p>\n<\/div>\n\n<div id=\"6-create-contrasting-page-elements\" name=\"6-create-contrasting-page-elements\" data-animate data-destination=\"6-create-contrasting-page-elements\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\"><strong>6. Create contrasting page elements<\/strong><\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Draw attention to key sections of your checkout page by using contrasting elements to your advantage, such as variant font types, imagery, and colors.&nbsp;<br><br>For example, showcase varying levels of information by using different font sizes to depict page hierarchy. In this template (shown below) headings use large text, paragraphs feature normal-sized typography, and CTAs are styled with a small, unique font type.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1200\"\n  data-height=\"900\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/Blog_Checkout_DesignTips_Templates.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/Blog_Checkout_DesignTips_Templates-32x24.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/Blog_Checkout_DesignTips_Templates-200x150.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/Blog_Checkout_DesignTips_Templates-450x338.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/Blog_Checkout_DesignTips_Templates-700x525.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/Blog_Checkout_DesignTips_Templates-1000x750.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/Blog_Checkout_DesignTips_Templates.jpg 1200w\"\n            data-width=\"1200\"\n      data-height=\"900\"\n      data-fit=\"cover\"\n      width=\"1200\"\n      height=\"900\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"7-inspire-emotions-with-color\" name=\"7-inspire-emotions-with-color\" data-animate data-destination=\"7-inspire-emotions-with-color\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\"><strong>7. Inspire emotions with color<\/strong><\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When used wisely, color can portray its own design language\u2014capable of communicating what words sometimes can\u2019t. It\u2019s important to consider which colors you should use and how you want people to feel when they visit your page.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We recommend sticking with two to three complementary colors per page and ensuring that no color hinders easy readability. Look for images that use a similar color palette to ensure a cohesive design and brand consistency.&nbsp;<\/p>\n<\/div>\n\n<div id=\"8-build-trust-and-authority-with-social-proof\" name=\"8-build-trust-and-authority-with-social-proof\" data-animate data-destination=\"8-build-trust-and-authority-with-social-proof\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">8. Build trust and authority with social proof<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Move your page visitors from prospect to paying customer in your sales funnel by implementing trustworthy \u201caha!\u201d elements to your page. By using social proof to pitch your offer, such as testimonials, statistics, or awards, you can easily gain authority while instilling customer confidence in your brand.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Social proof can help drive conversions when used right\u2014but be cautious not to overload your page with them. Your goal should be to sound trustworthy without appearing desperate to make a sale.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1200\"\n  data-height=\"900\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/Blog_Checkout_DesignTips_Testimonials.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/Blog_Checkout_DesignTips_Testimonials-32x24.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/Blog_Checkout_DesignTips_Testimonials-200x150.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/Blog_Checkout_DesignTips_Testimonials-450x338.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/Blog_Checkout_DesignTips_Testimonials-700x525.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/Blog_Checkout_DesignTips_Testimonials-1000x750.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/Blog_Checkout_DesignTips_Testimonials.jpg 1200w\"\n            data-width=\"1200\"\n      data-height=\"900\"\n      data-fit=\"cover\"\n      width=\"1200\"\n      height=\"900\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"9-try-checkout-templates\" name=\"9-try-checkout-templates\" data-animate data-destination=\"9-try-checkout-templates\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">9. Try checkout templates<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Take the guesswork out of the design process with checkout page templates. Checkout templates are typically built using each of the core design principles listed above while offering a wide variety of style options to inspire your brand\u2019s page.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Choose a beautiful, customizable template that suits your needs, then add your brand\u2019s unique fonts, visuals, colors, and copy. Save hours and create stunning checkout pages that convert within a matter of minutes.<\/p>\n<\/div>\n\n<div id=\"build-quick-beautifully-designed-checkout-pages-with-flodesk\" name=\"build-quick-beautifully-designed-checkout-pages-with-flodesk\" data-animate data-destination=\"build-quick-beautifully-designed-checkout-pages-with-flodesk\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Build quick, beautifully designed checkout pages with Flodesk<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Templates make it easy to create powerful checkout page designs that are intuitively built to drive purchases and move customers through the checkout process. Don\u2019t waste hours fiddling with cumbersome tools to build a checkout page. <a href=\"https:\/\/flodesk.com\/blog\/clickfunnels-alternatives\/\">Explore the range of sales funnel builders available<\/a> and choose an option that offers pre-designed templates that can progress you toward your business goals.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re looking to craft beautifully branded online experiences with a comprehensive sales funnel builder, look no further. Start selling and accepting payments online with <a href=\"https:\/\/flodesk.com\/checkout\">Flodesk Checkout<\/a>. With Flodesk, you can easily customize our templates with your brand colors, fonts, icons, and photography\u2014no code required.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1200\"\n  data-height=\"900\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/Blog_02Image.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/Blog_02Image-32x24.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/Blog_02Image-200x150.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/Blog_02Image-450x338.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/Blog_02Image-700x525.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/Blog_02Image-1000x750.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/Blog_02Image.jpg 1200w\"\n            data-width=\"1200\"\n      data-height=\"900\"\n      data-fit=\"cover\"\n      width=\"1200\"\n      height=\"900\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Design a sensational checkout page and start selling online in minutes. Pair it with <a href=\"https:\/\/flodesk.com\/email\">Flodesk Email<\/a> to create a powerful, holistic sales funnel experience that keeps customers engaged all year long\u2014on your page and in their inbox.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Getting started is easy\u2014you don\u2019t even need a website. <a href=\"https:\/\/flodesk.com\/checkout\">Try it for free<\/a>. <em>&nbsp;&nbsp;<\/em><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>TL;DR: Want to design an irresistible checkout experience that drives sales while you sleep? Explore inspirational checkout page design examples and learn best practices to build your own. You already have an excellent product or service offer prepped and ready to sell\u2014now all you need is a captivating checkout page experience to start raking in [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63,6,40],"tags":[15,33,34],"table_tags":[],"class_list":["post-6499","post","type-post","status-publish","format-standard","hentry","category-checkout-page","category-flodesk","category-sales-funnel","tag-best-practices","tag-education","tag-flodesk-checkout"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 Checkout page design examples and best practices<\/title>\n<meta name=\"description\" content=\"Good design is so important for a good checkout UX, impacting everything from usability and trustworthiness to engagement, relevance and appeal!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/checkout-page-design-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Checkout page design examples and best practices\" \/>\n<meta property=\"og:description\" content=\"Good design is so important for a good checkout UX, impacting everything from usability and trustworthiness to engagement, relevance and appeal!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/flodesk.com\/blog\/checkout-page-design-examples\/\" \/>\n<meta property=\"og:site_name\" content=\"Flodesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-10T14:49:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-12T12:50:56+00:00\" \/>\n<meta name=\"author\" content=\"Jordyn Kerr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordyn Kerr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"18 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/flodesk.com\/blog\/checkout-page-design-examples\/\",\"url\":\"https:\/\/flodesk.com\/blog\/checkout-page-design-examples\/\",\"name\":\"8 Checkout page design examples and best practices\",\"isPartOf\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#website\"},\"datePublished\":\"2023-01-10T14:49:35+00:00\",\"dateModified\":\"2024-07-12T12:50:56+00:00\",\"author\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/be511d0673edac0066b35db85f126763\"},\"description\":\"Good design is so important for a good checkout UX, impacting everything from usability and trustworthiness to engagement, relevance and appeal!\",\"breadcrumb\":{\"@id\":\"https:\/\/flodesk.com\/blog\/checkout-page-design-examples\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/flodesk.com\/blog\/checkout-page-design-examples\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/flodesk.com\/blog\/checkout-page-design-examples\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/flodesk.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Checkout page design examples and best practices to inspire your sales flow\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/flodesk.com\/blog\/#website\",\"url\":\"https:\/\/flodesk.com\/blog\/\",\"name\":\"Flodesk\",\"description\":\"A blog sharing email marketing strategies and best practices for small business owners\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/flodesk.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/be511d0673edac0066b35db85f126763\",\"name\":\"Jordyn Kerr\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/408ec6c877b72af53c92883efec0f6f24a22fd43c2935692f6a82b7750fc87b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/408ec6c877b72af53c92883efec0f6f24a22fd43c2935692f6a82b7750fc87b4?s=96&d=mm&r=g\",\"caption\":\"Jordyn Kerr\"},\"description\":\"Jordyn is a storyteller and content strategist with a passion for helping brands grow their impact. 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