{"id":5985,"date":"2022-12-06T04:31:00","date_gmt":"2022-12-06T12:31:00","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=5985"},"modified":"2024-07-12T04:50:33","modified_gmt":"2024-07-12T12:50:33","slug":"products-page-design","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/products-page-design\/","title":{"rendered":"Products page design: 15 Examples and best practices"},"content":{"rendered":"
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TL;DR: Want to learn more about designing effective product pages for your business? We’re breaking down a few examples and what makes each one successful.<\/em><\/strong><\/p>\n<\/div>\n\n

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You have built a great product or service. You’ve cut through the social media algorithms, the promotions tab of various email inboxes, and even ranked high enough in the Google search results to intrigue a few new customers. <\/p>\n<\/div>\n\n

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Potential customers are clicking on your link, wanting to buy what you’re selling. You’ve made it this far, but what happens next is where the real-life magic happens.<\/p>\n<\/div>\n\n

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Once a visitor finds your product page, their experience will go a long way to determining whether they buy from you or keep looking for other options. IRP Commerce<\/a> data revealed that the average conversion rate for e-commerce website visits was 1.77%. In other words, on average, for every 100 people who visit a website for online shopping, only two will actually<\/em> buy something.<\/p>\n<\/div>\n\n

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But don\u2019t stress about statistics like this. Our tips, tricks, and best practices will help boost your online digital product sales<\/a> and convert at a higher rate than 1.77%. Let’s start with optimizing your product page to create a beautiful, informative, and intuitive experience that your visitors will love.<\/p>\n<\/div>\n\n

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We’ll explore the elements that create high-conversion product landing pages and go piece by piece through 15 of the best examples we’ve ever seen. Learn how to quickly create your own stunning product page to drive conversion, even if you have no design experience!<\/p>\n<\/div>\n\n

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7 Best practices for a great product page<\/strong><\/h2>\n<\/div>\n\n
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Great product page design is built on a handful of foundational principles. No matter the type of business you run or the particular product you\u2019re selling, you should keep these seven practical tips in mind when building your e-commerce store.<\/p>\n<\/div>\n\n

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  1. Make it interesting <\/a><\/li>\n\n\n\n
  2. Focus on user experience<\/a><\/li>\n\n\n\n
  3. Track your site visitors\u2019 engagement <\/a><\/li>\n\n\n\n
  4. Include customer reviews<\/a><\/li>\n\n\n\n
  5. Use informative product descriptions<\/a><\/li>\n\n\n\n
  6. Use clear, beautiful images<\/a><\/li>\n\n\n\n
  7. Match your online store to your brand <\/a><\/li>\n<\/ol>\n<\/div>\n\n
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    1. Make it interesting<\/strong><\/h3>\n<\/div>\n\n\n
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    The ultimate goal for your product pages is to hold your visitors’ attention long enough for them to stay engaged with your site and complete the purchase process. No one likes to open a boring or irrelevant landing page. You more than likely have experienced this yourself. <\/p>\n<\/div>\n\n

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    Imagine you’ve just seen an intriguing Instagram story ad. You swipe up to visit the link, excited to learn more. But once the landing page loads, you see a disappointing and unexciting product detail page, so you quickly abandon it, returning to viewing photos of your friends’ dinner entrees and pets. <\/p>\n<\/div>\n\n

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    Want to avoid your visitors doing the same thing? Create a great product detail page and grab the attention of your target audience as quickly as possible.<\/p>\n<\/div>\n\n

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    2. Focus on user experience<\/strong><\/h3>\n<\/div>\n\n
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    Customer experience should be at the top of your list of must-haves when building your checkout page. You’ve created your digital product<\/a> to get an actual person to purchase it\u2014and to achieve that, you need to build your e-commerce site from the ground up with user experience in mind.<\/p>\n<\/div>\n\n

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    The best version of a product page is one that drives customers to make a purchase and gives them an unforgettable experience while doing so. A positive online shopping experience can help you gain repeat customers, and data proves it: a survey from Invoca<\/a> found that 76% of respondents would stop doing business with a company after just one bad experience. So design your product pages with your potential customers’ experience as a top priority.<\/p>\n<\/div>\n\n

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    3. Track your site visitors\u2019 engagement<\/strong><\/h3>\n<\/div>\n\n
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    You want to give visitors the best possible site experience, but how do you know what’s working and what isn’t? You want to create intriguing, user-focused product pages, but you need to know how well they’re working, too. As the S.M.A.R.T. goal-setting strategy lays out, your goals need to be measurable. The more analytics and insights you can gain into your product pages the better. <\/p>\n<\/div>\n\n

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    Knowing your conversion rate across different landing pages and other metrics, like your customers’ most-used payment options, most searched terms, or how long it takes users to complete the buying process can help identify areas for improvement.<\/p>\n<\/div>\n\n

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    Taking time to understand which parts of your website drive sales and which parts don’t can make all the difference between converting two of every 100 visitors to your product landing page or converting at a higher rate. Measuring customer engagement with your online store should be baked into your product pages.<\/p>\n<\/div>\n\n

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    4. Include customer reviews<\/strong><\/h3>\n<\/div>\n\n\n
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    The Graceful Baker’s compelling testimonials on their Flodesk Checkout page.<\/p>\n <\/div>\n<\/div>\n\n

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    Ratings and reviews are the most important factor for shoppers who land on product pages. Even more important than the price<\/em><\/strong>. A survey from Power Reviews found that 92% of shoppers consider the ratings and reviews when browsing a product page vs. 88% who consider the price. <\/p>\n<\/div>\n\n

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    Positive customer feedback plays into the marketing phenomenon known as social proof. Social proof is a term<\/a> coined by a renowned marketing and psychology professor that, simply put, says that people are more likely to do something if they know that other people are doing it too.<\/p>\n<\/div>\n\n

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    Featuring customer testimonials and positive reviews on your product pages is a great way to build a sense of social proof and help potential customers feel more confident buying from you.<\/p>\n<\/div>\n\n

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    5. Make product descriptions informative<\/strong><\/h3>\n<\/div>\n\n
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    Another important part of creating product pages that convert is providing relevant content in your product descriptions. Focus your product descriptions on creating a better customer experience by offering as much detail as possible. <\/p>\n<\/div>\n\n

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    Have you ever seen an online ad for a great-looking t-shirt only to land on a product page that doesn’t tell you the sizing chart or whether the shirt is in adult sizes or children’s sizes? It’s a frustrating experience. And information lapses like that can be positive (or negative) game-changers when it comes to selling products. <\/p>\n<\/div>\n\n

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    According to Power Reviews, 68% of online shoppers consider written product details when they land on a product page. Product descriptions are third among the most important buying influencers of product pages (behind reviews and price). Make sure your product notes help customers find the information they need quickly and easily.<\/p>\n<\/div>\n\n

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    6. Use clear but captivating images<\/strong><\/h3>\n<\/div>\n\n
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    High-quality images are critical to building a product page layout that drives sales. Product images can take your web page to the next level by showing off what makes your product unique. <\/p>\n<\/div>\n\n

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    Whether using stellar product photography to show off a physical good, finding user-generated content and product photos to create social proof, or using beautiful stock photography to enhance the vibe of your product pages, an e-commerce store in any industry will benefit from using high-quality and compelling images.<\/p>\n<\/div>\n\n

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    7. Match your online store to your brand<\/strong><\/h3>\n<\/div>\n\n
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    Each product page should feel personalized and have a strong (and obvious) connection to your brand. <\/p>\n<\/div>\n\n

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    Your customers are looking for a cohesive online shopping experience across all their touchpoints with your brand. When you’re buying online, if you click on an ad for a business you expect the look and feel of the landing page to be consistent with the ad you’ve just seen. Otherwise, you’re may think you’ve clicked on spam or a bad link. The same principle applies to an online product page vs. an in-store experience. <\/p>\n<\/div>\n\n

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    With this in mind, select product images and a checkout page design that your customers will easily recognize as a part of your brand. Tools like Flodesk Email<\/a> and Flodesk Checkout<\/a> make it simple to keep everything from your product launch email<\/a> to your payment confirmation page on-brand with click-and-build templates.<\/p>\n<\/div>\n\n\n\n\t\n\t\t\t

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    Build engaging product pages that guide customers through an experience they\u2019ll love<\/h3>\n\t\t\n\t\t\t\t\t
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    Checkout makes it easy to design beautiful sales pages that give customers an unforgettable experience. All with no platform fees. <\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t