{"id":5386,"date":"2022-11-18T05:07:00","date_gmt":"2022-11-18T13:07:00","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=5386"},"modified":"2024-07-12T04:50:29","modified_gmt":"2024-07-12T12:50:29","slug":"ebook-landing-pages-best-practices-and-9-examples-we-cant-get-enough-of","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/ebook-landing-pages-best-practices-and-9-examples-we-cant-get-enough-of\/","title":{"rendered":"Ebook landing pages: Best practices and 9 examples we can\u2019t get enough of"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p><strong><em>TL;DR Ebooks are a powerful marketing tool, but only if you get people to download or purchase them. Let\u2019s explore best practices and find inspiration from businesses doing ebook landing pages right.<\/em><\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Have you poured hours into designing your ebook, crafting the content, and putting the finishing touches on it before giving it a final review pre-launch? Great! You\u2019ve done most of the hard work, but you\u2019ve got one more thing to do\u2014build a compelling ebook landing page that gets every visitor hitting that <strong>Download<\/strong> or <strong>Buy now<\/strong> button.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>But what is an ebook landing page? Let\u2019s find out!<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #ebd6bf; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Building landing pages has never been easier<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Design beautifully branded landing pages with Flodesk Checkout\u2019s intuitive sales page builder.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #ebd6bf;\">\n\t\t\t\tStart free trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"what-is-an-ebook-landing-page\" name=\"what-is-an-ebook-landing-page\" data-animate data-destination=\"what-is-an-ebook-landing-page\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>What is an ebook landing page?<\/strong><\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Whether you\u2019re using your ebook to collect leads or selling it for your <a href=\"https:\/\/flodesk.com\/blog\/how-to-start-an-ecommerce-side-hustle\/\">ecommerce side hustle<\/a>, you\u2019ll need a place to host it. This place is your ebook landing page\u2014where you promote your ebook and where visitors go to purchase, download, or access it.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Think of your ebook landing page as your ebook\u2019s home\u2014an inviting, tidy, and beautiful place for people to visit.<br>Businesses often use ebooks as gated content (a way to collect email addresses). Visitors submit their information\u2014typically their first and last name and email address\u2014in exchange for access to the ebook via a download.<\/p>\n<\/div>\n\n<div id=\"ebook-landing-page-best-practices\" name=\"ebook-landing-page-best-practices\" data-animate data-destination=\"ebook-landing-page-best-practices\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>Ebook landing page best practices<\/strong><\/h2>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"3434\"\n  data-height=\"1636\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-19-at-3.06.42-PM.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-19-at-3.06.42-PM-32x15.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-19-at-3.06.42-PM-200x95.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-19-at-3.06.42-PM-450x214.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-19-at-3.06.42-PM-700x333.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-19-at-3.06.42-PM-1000x476.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-19-at-3.06.42-PM-1400x667.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-19-at-3.06.42-PM-1800x858.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-19-at-3.06.42-PM-2200x1048.png 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-19-at-3.06.42-PM-2500x1191.png 2500w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-19-at-3.06.42-PM.png 3434w\"\n            data-width=\"3434\"\n      data-height=\"1636\"\n      data-fit=\"cover\"\n      width=\"3434\"\n      height=\"1636\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Building an ebook landing page can be daunting if you don\u2019t know where to start. But not to worry\u2014we\u2019re breaking down best practices to follow, what to include (and avoid) on your ebook landing page, and how you can quickly design a beautiful landing page to <a href=\"https:\/\/flodesk.com\/blog\/how-to-sell-digital-products-online\/\">sell digital products<\/a> online with <a href=\"https:\/\/flodesk.com\/checkout\">Flodesk Checkout<\/a>.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Before you build your ebook\u2019s home, look over our best practices to create a high-converting and beautifully-designed ebook landing page.<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li><a href=\"#ctas\">Use clear and compelling calls-to-action (CTAs)<\/a><\/li>\n\n\n\n<li><a href=\"#benefits\">Focus on the benefits<\/a><\/li>\n\n\n\n<li><a href=\"#headlines\">Grab their attention with captivating headlines<\/a><\/li>\n\n\n\n<li><a href=\"#images\">Incorporate beautiful imagery<\/a><\/li>\n\n\n\n<li><a href=\"#socialproof\">Pack it with social proof<\/a><\/li>\n\n\n\n<li><a href=\"#copy\">Tell a story with your copy<\/a><\/li>\n\n\n\n<li><a href=\"#short\">Keep lead forms short<\/a><\/li>\n\n\n\n<li><a href=\"#design\">Don\u2019t neglect the design elements<\/a><\/li>\n\n\n\n<li><a href=\"#sneakpeek\">Offer sneak peeks into your ebook<\/a><\/li>\n<\/ol>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #ebd6bf; color:#000000;\"\n\t   href=\"https:\/\/flodesk.com\/checkout\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Monetize your ebook<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Looking to sell your ebook online? Create beautiful and compelling sales, checkout, and delivery pages using Flodesk Checkout\u2019s easy-to-use page builder.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #ebd6bf;\">\n\t\t\t\tStart free trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"1-write-clear-and-compelling-ctas\" name=\"1-write-clear-and-compelling-ctas\" data-animate data-destination=\"1-write-clear-and-compelling-ctas\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"ctas\"><strong>1. Write clear and compelling CTAs<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Whether you\u2019re selling your ebook or offering it for free, the end goal remains the same: get the ebook in the hands of your visitors. But if you have too many CTAs or they\u2019re unclear, your visitors may abandon your ebook landing page altogether before ever purchasing or downloading your ebook. Yikes!<br><br>But there\u2019s an easy fix\u2014don\u2019t fill your page with secondary links or buttons that don\u2019t lead to the checkout page or an instant download. <a href=\"https:\/\/unbounce.com\/landing-pages\/ebook-landing-page-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">Use a CTA with a clear purpose<\/a>, and try to limit how many you use. When you have dozens of links or buttons, you\u2019re forcing visitors to split their attention between all of them, which can lower the chances they\u2019ll click on <em>any <\/em>of them. Too many choices can lead to no decision at all.<br><br>So, if you can\u2019t limit yourself to just one CTA, at the very least, make sure they all lead to a checkout page or an instant download.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The good news? Landing pages with one link\u2014even in multiple places on the page\u2014have an <a href=\"https:\/\/pipeline.zoominfo.com\/marketing\/landing-page-conversion-rates#step2\" target=\"_blank\" rel=\"noreferrer noopener\">average conversion rate of <strong>13.5%<\/strong><\/a>. Just make sure your CTAs are compelling enough to encourage action. Here are a few ways to do just that:<br><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Make your CTAs stand out. Use a boldly-colored button, but make sure there\u2019s high contrast between the button color and the button text so readers can read it clearly.<br><br><\/li>\n\n\n\n<li>Avoid generic CTAs like <strong>Click here<\/strong> and instead opt for a straightforward but enticing CTA like <strong>Get your free writing tips ebook<\/strong>.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"2-highlight-the-benefits-not-the-features\" name=\"2-highlight-the-benefits-not-the-features\" data-animate data-destination=\"2-highlight-the-benefits-not-the-features\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"benefits\"><strong>2. Highlight the benefits, not the features<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You worked hard on your ebook, so it\u2019s natural to want to talk about it and how amazing it is, but your readers don\u2019t care. It\u2019s a harsh reality, but the honest truth. Instead of focusing on features or what your ebook\u2019s about (the what), Unbounce suggests highlighting what matters most to your readers (the why): what value <em>they <\/em>will get from it:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>What will your readers learn?<\/li>\n\n\n\n<li>How will it improve their lives?<\/li>\n\n\n\n<li>What are your top benefits?<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>And to draw even more attention to your benefits, use bullet points. List three to five benefits your readers will get from the ebook.<br><br>When I designed my ebook sales page in <a href=\"https:\/\/little-sunset-152.myflodesk.com\/\" class=\"broken_link\">Flodesk Checkout<\/a>, I used a template with a benefits layout included to bring home the value my ebook provides. And with some sales under my belt, this advice is a tried and true way to encourage downloads and purchases.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"3442\"\n  data-height=\"1696\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-19-at-2.31.53-PM.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-19-at-2.31.53-PM-32x16.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-19-at-2.31.53-PM-200x99.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-19-at-2.31.53-PM-450x222.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-19-at-2.31.53-PM-700x345.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-19-at-2.31.53-PM-1000x493.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-19-at-2.31.53-PM-1400x690.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-19-at-2.31.53-PM-1800x887.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-19-at-2.31.53-PM-2200x1084.png 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-19-at-2.31.53-PM-2500x1232.png 2500w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-19-at-2.31.53-PM.png 3442w\"\n            data-width=\"3442\"\n      data-height=\"1696\"\n      data-fit=\"cover\"\n      width=\"3442\"\n      height=\"1696\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"3-use-attention-grabbing-headlines\" name=\"3-use-attention-grabbing-headlines\" data-animate data-destination=\"3-use-attention-grabbing-headlines\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"headlines\"><strong>3. Use attention-grabbing headlines<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Remember when newspapers were an essential start to the day? You would scan the headlines to stay in the know about what\u2019s going on in the world. And if a headline was captivating enough, you\u2019d read the article. While print newspapers are nearly a thing of the past, the same rule applies: your headlines need to draw readers in and motivate them to keep reading.<br><br>You have <a href=\"https:\/\/time.com\/3858309\/attention-spans-goldfish\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">less than 10 seconds<\/a> to capture your visitors\u2019 attention, so your headlines need to hook readers almost instantly. While I love a clever headline, you should balance it with clarity. When someone lands on your ebook landing page, they should be able to identify whether your ebook\u2019s relevant to them.<br><br>AppSumo suggests:<br><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Being straightforward. The first half of my headline makes it clear that I offer simple writing tips.<br><br><\/li>\n\n\n\n<li>Showing readers the main benefit. The second half of my headline highlights the value: writing copy people actually want to read.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong><em>Pro tip<\/em><\/strong><em>: Headlines are the first thing visitors see. Keep them simple, but show them the main benefit immediately.<\/em><\/p>\n<\/div>\n\n<div id=\"4-use-imagery-to-balance-out-text\" name=\"4-use-imagery-to-balance-out-text\" data-animate data-destination=\"4-use-imagery-to-balance-out-text\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"images\"><strong>4. Use imagery to balance out text<\/strong><\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/icy-firefly-188.myflodesk.com\/ \" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"3440\"\n  data-height=\"1620\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-19-at-4.05.20-PM.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-19-at-4.05.20-PM-32x15.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-19-at-4.05.20-PM-200x94.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-19-at-4.05.20-PM-450x212.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-19-at-4.05.20-PM-700x330.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-19-at-4.05.20-PM-1000x471.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-19-at-4.05.20-PM-1400x659.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-19-at-4.05.20-PM-1800x848.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-19-at-4.05.20-PM-2200x1036.png 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-19-at-4.05.20-PM-2500x1177.png 2500w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-19-at-4.05.20-PM.png 3440w\"\n            data-width=\"3440\"\n      data-height=\"1620\"\n      data-fit=\"cover\"\n      width=\"3440\"\n      height=\"1620\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n    <p>Flodesk member, Dietitian Kristie&#8217;s, checkout page<\/p>\n  <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Words are great, but no one wants to read an entire page without images (unless it\u2019s a book or your ebook). Find a balance between images and text to create a landing page that provides the context visitors needs and imagery to bring your ebook to life. Going back to the home analogy\u2014the visuals are the decorations you place throughout your home to add character and interest.<br><br>But not just any image will do. Use those that match your brand or feature similar colors. If you have your own photography, great! If not, you can choose from stock photos and GIFs in Flodesk Checkout. Either way, you want intriguing and beautiful images that relate to your ebook.<br><br>Not only do images add visual interest to your page, but they can also keep visitors&#8217; attention and reduce your bounce rate. We process images <a href=\"https:\/\/www.emailaudience.com\/research-picture-worth-1000-words-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">six to 600 times faster than text<\/a> and respond better to images. And according to Social Media Today, custom visual content yields a 7x higher conversion rate.<br><br>Your images can do double duty as a way to break up text and enhance your story. If your ebook gives readers hours back into their day, a visual of someone enjoying free time can bring that point home. Or, if you have compelling stats, create an image to make the stats pop!<\/p>\n<\/div>\n\n<div id=\"5-show-off-your-testimonials\" name=\"5-show-off-your-testimonials\" data-animate data-destination=\"5-show-off-your-testimonials\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"socialproof\"><strong>5. Show off your testimonials<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When you\u2019re trying to find a new restaurant, fun places to travel, or even a new tablet, you probably do a bit of research first. And unusually, that involves scanning review sites, asking friends and family what they think, and looking up product ratings.<br><br>If you\u2019re selling your ebook, your potential customers probably are doing the same. While this may not be as common for ebooks businesses use as gated content, a good review never hurts! People want to know that others got value out of your ebook before they decide to commit.<br><br>But before you dedicate a section of your ebook landing page to social proof, make sure it\u2019s from real customers. Visitors can spot fake reviews a mile away, and those reviews can seriously backfire, impacting downloads and sales. Ask for honest reviews, or don\u2019t post any at all.<\/p>\n<\/div>\n\n<div id=\"6-entice-visitors-by-telling-a-powerful-story\" name=\"6-entice-visitors-by-telling-a-powerful-story\" data-animate data-destination=\"6-entice-visitors-by-telling-a-powerful-story\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"copy\"><strong>6. Entice visitors by telling a powerful story<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Before you begin writing, consider your goal. Yes, you want to let visitors know what your ebook\u2019s about, but more than that, you want them to convert. Don\u2019t make the beginner mistake of only talking about the contents of your ebook.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Instead, try:<br><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Bulleting out your main benefits to make your page scannable<br><br><\/li>\n\n\n\n<li>Sharing with readers how your ebook will improve their lives, work performance, etc.<br><br><\/li>\n\n\n\n<li>Sprinkling social proof throughout your landing page<br><br><\/li>\n\n\n\n<li>Giving them a sneak peek of what\u2019s inside the ebook (chapter summaries)<br><br><\/li>\n\n\n\n<li>Sharing a little about your background, what inspired you to create the ebook, and why you\u2019re a qualified expert<br><\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Visitors need a reason to hit the <strong>Download<\/strong> button, and your story is that reason.&nbsp;&nbsp;<\/p>\n<\/div>\n\n<div id=\"7-consider-your-visitors-when-asking-them-to-fill-out-a-form\" name=\"7-consider-your-visitors-when-asking-them-to-fill-out-a-form\" data-animate data-destination=\"7-consider-your-visitors-when-asking-them-to-fill-out-a-form\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"short\"><strong>7. Consider your visitors when asking them to fill out a form<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Filling out forms or surveys in exchange for gift cards or cash can be fun, but, as harsh as it sounds, filling out a long one for an ebook download is exhausting. But this is a crucial part of your landing page. The download or access form is where your visitors input their information in exchange for the ebook, and it can skyrocket downloads (or sales) or eliminate conversions.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If your form is overwhelmingly long, your visitors won&#8217;t fill it out. They\u2019re here for the download, which should be almost instant. Make <a href=\"https:\/\/help.flodesk.com\/en\/articles\/3305268-how-do-i-create-an-opt-in-form\">your form<\/a> as concise as possible:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Only include necessary fields, like first name and an email address<br><br><\/li>\n\n\n\n<li>Keep the user experience in mind by having a simple design and clear asks<br><br><\/li>\n\n\n\n<li>Make it short and sweet. Don\u2019t make visitors jump through a bunch of hoops<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Remember, you can always follow up with leads in another email <em>after <\/em>they input their information. You can send emails asking for their preferences, to schedule introductory calls, share resources, and more\u2014so why clutter your form with all the information you can ask for in later emails?<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\" https:\/\/arradesignstudio.com\/\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1788\"\n  data-height=\"1150\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-20-at-11.50.27-AM.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-20-at-11.50.27-AM-32x21.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-20-at-11.50.27-AM-200x129.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-20-at-11.50.27-AM-450x289.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-20-at-11.50.27-AM-700x450.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-20-at-11.50.27-AM-1000x643.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-20-at-11.50.27-AM-1400x900.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-20-at-11.50.27-AM.png 1788w\"\n            data-width=\"1788\"\n      data-height=\"1150\"\n      data-fit=\"cover\"\n      width=\"1788\"\n      height=\"1150\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n    <p>Flodesk member, ARRA Studio&#8217;s, form<\/p>\n  <\/div>\n<\/div>\n\n<div id=\"8-make-design-a-priority\" name=\"8-make-design-a-priority\" data-animate data-destination=\"8-make-design-a-priority\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"design\"><strong>&nbsp;8. Make design a priority<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>At Flodesk, we\u2019re all about great design. It\u2019s why when we launched <a href=\"https:\/\/flodesk.com\/checkout\">Flodesk Checkout<\/a>, we focused not only on high-converting sales pages but pages that would leave visitors in awe, too. Your ebook should live somewhere beautiful, your forms should be aesthetically pleasing, and they should all align with your brand. Good design makes that possible.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"3428\"\n  data-height=\"1742\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-20-at-12.15.47-PM.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-20-at-12.15.47-PM-32x16.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-20-at-12.15.47-PM-200x102.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-20-at-12.15.47-PM-450x229.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-20-at-12.15.47-PM-700x356.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-20-at-12.15.47-PM-1000x508.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-20-at-12.15.47-PM-1400x711.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-20-at-12.15.47-PM-1800x915.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-20-at-12.15.47-PM-2200x1118.png 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-20-at-12.15.47-PM-2500x1270.png 2500w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-20-at-12.15.47-PM.png 3428w\"\n            data-width=\"3428\"\n      data-height=\"1742\"\n      data-fit=\"cover\"\n      width=\"3428\"\n      height=\"1742\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n    <p>Use Flodesk Checkout to customize your layouts<\/p>\n  <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When building your ebook landing page, ask yourself a few questions first:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Is it beautifully designed, or does it look outdated?<br><\/li>\n\n\n\n<li>Is it appealing enough to draw visitors in and encourage them to scroll?<br><\/li>\n\n\n\n<li>Is it clean and organized, or cluttered and hard to navigate?<br><\/li>\n\n\n\n<li>Does it match my brand?<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Create a simple and effective landing page for your ebook that\u2019s clean and doesn\u2019t overwhelm visitors with too many design elements. But above all else, make sure your visitors recognize that it\u2019s coming from your business. You can do this by using:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>The same or similar fonts<\/li>\n\n\n\n<li>The same or similar colors<\/li>\n\n\n\n<li>Your logo<\/li>\n\n\n\n<li>The same voice and tone<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Whatever platform you use, don\u2019t neglect the design. An outdated or busy sales page can turn visitors off and lead to fewer conversions. But a consistent design aesthetic can boost brand recognition, so when you send your ebook launch <a href=\"https:\/\/flodesk.com\/blog\/announcement-email-template\/\">announcement email<\/a>, share the form on social, and promote your landing page, viewers instantly recognize it as your business.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #ebd6bf; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Design stunning ebook landing pages<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Create beautifully-designed landing pages for your ebook using Flodesk Checkout\u2019s easy-to-use page builder and stunning templates.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #ebd6bf;\">\n\t\t\t\tStart free trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"9-give-visitors-a-peek-behind-the-curtain\" name=\"9-give-visitors-a-peek-behind-the-curtain\" data-animate data-destination=\"9-give-visitors-a-peek-behind-the-curtain\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"sneakpeek\"><strong>9. Give visitors a peek behind the curtain<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A captivating story, beautiful images, and benefits-rich copy are only part of the equation for successful ebook landing pages. Visitors want to know what they\u2019re getting, so give them a look at what to expect. But remember, your entire ebook landing page shouldn\u2019t focus solely on chapter summaries!<\/p>\n<\/div>\n\n<div id=\"include-a-brief-description-of-your-ebook\" name=\"include-a-brief-description-of-your-ebook\" data-animate data-destination=\"include-a-brief-description-of-your-ebook\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\"><strong>Include a brief description of your ebook<\/strong><\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It\u2019s tempting to hype your ebook to be the ultimate solution to your audience\u2019s biggest problem, but instead, keep your descriptions free from marketing fluff or overhype. Keep descriptions straightforward. We suggest including:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>The main points in your ebook<\/li>\n\n\n\n<li>The value your ebook provides<\/li>\n\n\n\n<li>What problem your ebook helps solve<\/li>\n\n\n\n<li>A preview of the content, like a chapter summary<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong><em>Pro tip<\/em><\/strong><em>: Break up your main points into easily digestible chunks or bullet points. Even if they skip over your description or paragraphs, their eyes will be drawn toward the bulleted list. Make it count!<\/em><\/p>\n<\/div>\n\n<div id=\"include-a-cover-photo-of-your-ebook\" name=\"include-a-cover-photo-of-your-ebook\" data-animate data-destination=\"include-a-cover-photo-of-your-ebook\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\"><strong>Include a cover photo of your ebook<\/strong><\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When was the last time you read through an entire landing page of text? It\u2019s easy to glaze over an ebook landing page when it\u2019s just neverending blocks of text. So, in addition to the other images on your page, include a photo of your ebook.<br><br>Get creative with it. You can edit an image of your ebook onto a laptop screen, mobile device, or even a tablet so customers can envision how they\u2019d read it. Or you can simply feature an image of your ebook cover.<\/p>\n<\/div>\n\n<div id=\"9-examples-of-ebook-landing-pages-doing-it-right\" name=\"9-examples-of-ebook-landing-pages-doing-it-right\" data-animate data-destination=\"9-examples-of-ebook-landing-pages-doing-it-right\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>9 Examples of ebook landing pages doing it right<\/strong><\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You now have all the tips to put into practice to create an outstanding ebook landing page. But a little inspiration never hurt anyone. So, take a look at nine Flodesk members doing it right with their ebook landing pages. Check them out!<\/p>\n<\/div>\n\n<div id=\"rach-for-a-day\" name=\"rach-for-a-day\" data-animate data-destination=\"rach-for-a-day\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>Rach For A Day<\/strong><\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"3440\"\n  data-height=\"1744\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.00.42-PM.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.00.42-PM-32x16.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.00.42-PM-200x101.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.00.42-PM-450x228.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.00.42-PM-700x355.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.00.42-PM-1000x507.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.00.42-PM-1400x710.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.00.42-PM-1800x913.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.00.42-PM-2200x1115.png 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.00.42-PM-2500x1267.png 2500w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.00.42-PM.png 3440w\"\n            data-width=\"3440\"\n      data-height=\"1744\"\n      data-fit=\"cover\"\n      width=\"3440\"\n      height=\"1744\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Rach For A Day\u2019s beautiful ebook landing page is packed with stunning visuals throughout the checkout page.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Why we love it<\/strong>:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>The visuals align with the Rach For A Day brand<\/li>\n\n\n\n<li>The images are beautiful and compelling<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>What it does well<\/strong>:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>This landing page sprinkles images throughout to balance chunks of text&nbsp;<\/li>\n\n\n\n<li>The visuals aid in the storytelling. They\u2019re not random or unrelated<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"the-bingaman-co\" name=\"the-bingaman-co\" data-animate data-destination=\"the-bingaman-co\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>The Bingaman Co<\/strong><\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"3444\"\n  data-height=\"1030\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-2.54.58-PM.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-2.54.58-PM-32x10.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-2.54.58-PM-200x60.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-2.54.58-PM-450x135.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-2.54.58-PM-700x209.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-2.54.58-PM-1000x299.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-2.54.58-PM-1400x419.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-2.54.58-PM-1800x538.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-2.54.58-PM-2200x658.png 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-2.54.58-PM-2500x748.png 2500w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-2.54.58-PM.png 3444w\"\n            data-width=\"3444\"\n      data-height=\"1030\"\n      data-fit=\"cover\"\n      width=\"3444\"\n      height=\"1030\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/fascinating-dawn-213.myflodesk.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Bingaman Co<\/a>\u2019s ebook landing page uses fun but clear call-to-action (CTAs) that encourage action, but aren\u2019t your basic <strong>Buy now<\/strong> CTAs.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Why we love it<\/strong>:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>The CTAs are compelling<\/li>\n\n\n\n<li>The CTAs inspire action and use creative but clear language<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>What it does well<\/strong>:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>The landing page features high-contrast CTAs, so you can\u2019t miss them<\/li>\n\n\n\n<li>The CTAs all lead to one place, so visitors aren\u2019t overwhelmed with varying competing offers<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"jolie-sleep-consulting\" name=\"jolie-sleep-consulting\" data-animate data-destination=\"jolie-sleep-consulting\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>Jolie Sleep Consulting<\/strong><\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"3430\"\n  data-height=\"1738\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-2.58.24-PM.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-2.58.24-PM-32x16.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-2.58.24-PM-200x101.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-2.58.24-PM-450x228.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-2.58.24-PM-700x355.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-2.58.24-PM-1000x507.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-2.58.24-PM-1400x709.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-2.58.24-PM-1800x912.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-2.58.24-PM-2200x1115.png 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-2.58.24-PM-2500x1267.png 2500w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-2.58.24-PM.png 3430w\"\n            data-width=\"3430\"\n      data-height=\"1738\"\n      data-fit=\"cover\"\n      width=\"3430\"\n      height=\"1738\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Nothing capture\u2019s a visitor\u2019s attention faster than a bold headline. <a href=\"https:\/\/shiny-frog-790.myflodesk.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">Jolie Sleep Consulting<\/a>\u2019s ebook landing page capitalizes on a common problem among its audience: a lack of sleep.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Why we love it<\/strong>:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>The headline focused on a solution to a very relevant problem<\/li>\n\n\n\n<li>It creates intrigue and a bit of mystery that draws readers in<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>What it does well<\/strong>:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>This highly-relevant headline does a great job of connecting to pain points immediately<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"laporte-amp-company\" name=\"laporte-amp-company\" data-animate data-destination=\"laporte-amp-company\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>Laporte &amp; Company<\/strong><\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"3424\"\n  data-height=\"1756\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.12.07-PM.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.12.07-PM-32x16.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.12.07-PM-200x103.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.12.07-PM-450x231.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.12.07-PM-700x359.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.12.07-PM-1000x513.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.12.07-PM-1400x718.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.12.07-PM-1800x923.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.12.07-PM-2200x1128.png 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.12.07-PM-2500x1282.png 2500w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.12.07-PM.png 3424w\"\n            data-width=\"3424\"\n      data-height=\"1756\"\n      data-fit=\"cover\"\n      width=\"3424\"\n      height=\"1756\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Laporte &amp; Company\u2019s ebook landing page focuses on telling a story with empathetic copy and beautiful images. Who can\u2019t relate to wanting to vacation, but life always seems to get in the way?<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Why we love it<\/strong>:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>It tells a story that many people can relate to<\/li>\n\n\n\n<li>This page packs a double punch with great storytelling and images that enhance that story<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>What it does well<\/strong>:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>The landing page connects with the target audience through effective copy<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"the-inmans-photo-amp-video\" name=\"the-inmans-photo-amp-video\" data-animate data-destination=\"the-inmans-photo-amp-video\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>The Inmans Photo &amp; Video<\/strong><\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"3436\"\n  data-height=\"1614\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.05.25-PM.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.05.25-PM-32x15.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.05.25-PM-200x94.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.05.25-PM-450x211.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.05.25-PM-700x329.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.05.25-PM-1000x470.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.05.25-PM-1400x658.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.05.25-PM-1800x846.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.05.25-PM-2200x1033.png 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.05.25-PM-2500x1174.png 2500w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.05.25-PM.png 3436w\"\n            data-width=\"3436\"\n      data-height=\"1614\"\n      data-fit=\"cover\"\n      width=\"3436\"\n      height=\"1614\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The Inmans Photo &amp; Video\u2019s ebook landing page made their testimonials a focal point visitors can\u2019t miss. We know social proof can be a determining factor in purchasing behavior, so highlighting it is a great way to aid conversions.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Why we love it<\/strong>:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>They\u2019re authentic reviews that put The Inmans Photo &amp; Video in their best light<\/li>\n\n\n\n<li>The testimonials are front and center, so visitors can quickly see what others have to say<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>What it does well<\/strong>:<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This ebook landing page does an exceptional job of building authority around their expertise, encouraging visitors to purchase. But it also shows that the sellers know their stuff and are credible.<\/p>\n<\/div>\n\n<div id=\"stephanie-thomas-fitness\" name=\"stephanie-thomas-fitness\" data-animate data-destination=\"stephanie-thomas-fitness\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>Stephanie Thomas Fitness<\/strong><\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"3438\"\n  data-height=\"1742\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.17.40-PM.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.17.40-PM-32x16.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.17.40-PM-200x101.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.17.40-PM-450x228.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.17.40-PM-700x355.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.17.40-PM-1000x507.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.17.40-PM-1400x709.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.17.40-PM-1800x912.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.17.40-PM-2200x1115.png 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.17.40-PM-2500x1267.png 2500w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.17.40-PM.png 3438w\"\n            data-width=\"3438\"\n      data-height=\"1742\"\n      data-fit=\"cover\"\n      width=\"3438\"\n      height=\"1742\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The ebook landing page from <a href=\"https:\/\/blue-dawn-573.myflodesk.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stephanie Thomas Fitness<\/a> features a gorgeous visual in the header. But they go a step further by using a photo that shows off the results visitors can expect from using the guide: a toned back and arms.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Why we love it<\/strong>:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>The image is visually appealing and can almost tell the story itself<\/li>\n\n\n\n<li>The main visual does double duty as something pretty, but also an advertisement of the results to expect<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>What it does well<\/strong>:<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Stephanie Thomas Fitness prominently features a stunning image at the top of the page that\u2019s strong enough that they don\u2019t need a bunch of others throughout.<\/p>\n<\/div>\n\n<div id=\"woo-woo-realm\" name=\"woo-woo-realm\" data-animate data-destination=\"woo-woo-realm\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>Woo Woo Realm<\/strong><\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"3434\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.19.27-PM.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.19.27-PM-32x15.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.19.27-PM-200x93.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.19.27-PM-450x210.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.19.27-PM-700x326.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.19.27-PM-1000x466.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.19.27-PM-1400x652.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.19.27-PM-1800x839.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.19.27-PM-2200x1025.png 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.19.27-PM-2500x1165.png 2500w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.19.27-PM.png 3434w\"\n            data-width=\"3434\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"3434\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Woo Woo Realm\u2019s tarot ebook landing page not only previews the different modules, but also uses a GIF to flash through the pages, giving visitors a true sneak peek. It also features the ebook cover at the top of the page, so visitors get an idea of what to expect throughout the landing page.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Why we love it<\/strong>:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>The combination of text and the GIF gives visitors an inside look<\/li>\n\n\n\n<li>The GIF adds context to the modules text on the left<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>What it does well<\/strong>:<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This landing page takes a creative approach to visuals, using a GIF to show the contents of the ebook. Not only that, it pairs text and visuals together to pack a powerful punch. Well done!<\/p>\n<\/div>\n\n<div id=\"keosha-hinson-mindset-coach\" name=\"keosha-hinson-mindset-coach\" data-animate data-destination=\"keosha-hinson-mindset-coach\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>Keosha Hinson Mindset Coach<\/strong><\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"3444\"\n  data-height=\"1676\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.25.06-PM.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.25.06-PM-32x16.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.25.06-PM-200x97.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.25.06-PM-450x219.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.25.06-PM-700x341.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.25.06-PM-1000x487.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.25.06-PM-1400x681.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.25.06-PM-1800x876.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.25.06-PM-2200x1071.png 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.25.06-PM-2500x1217.png 2500w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.25.06-PM.png 3444w\"\n            data-width=\"3444\"\n      data-height=\"1676\"\n      data-fit=\"cover\"\n      width=\"3444\"\n      height=\"1676\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Perhaps the most important aspect of any ebook landing page is letting visitors know how they\u2019ll benefit from your ebook. Keosha Hinson Mindset Coach uses a combination of benefits and a preview of the contents to sell visitors on <em>why <\/em>they should purchase the ebook.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Why we love it<\/strong>:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>This page does a great job of focusing on benefits and how the ebook delivers those benefits<\/li>\n\n\n\n<li>It pairs the benefits with a sneak peek of what\u2019s inside, almost proving the value to come<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>What it does well<\/strong>: Keosha Hinson Mindset Coach\u2019s ebook landing page makes benefits the focal point. From start to finish, it tells visitors why they need to hit that <strong>Buy now<\/strong> button.<\/p>\n<\/div>\n\n<div id=\"cwj-marketing\" name=\"cwj-marketing\" data-animate data-destination=\"cwj-marketing\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>CWJ Marketing<\/strong><\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"3422\"\n  data-height=\"1724\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.31.19-PM.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.31.19-PM-32x16.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.31.19-PM-200x101.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.31.19-PM-450x227.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.31.19-PM-700x353.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.31.19-PM-1000x504.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.31.19-PM-1400x705.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.31.19-PM-1800x907.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.31.19-PM-2200x1108.png 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.31.19-PM-2500x1259.png 2500w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.31.19-PM.png 3422w\"\n            data-width=\"3422\"\n      data-height=\"1724\"\n      data-fit=\"cover\"\n      width=\"3422\"\n      height=\"1724\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>CWJ Marketing\u2019s unique landing page takes previewing to an entirely new level. Yes, it uses text to share what\u2019s in the ebook, but the grid pattern image of the actual pages in the ebook tells the story even better. It\u2019s creative and gives enough to offer context, but it still leaves a bit of mystery.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Why we love it<\/strong>:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>This landing page takes a creative approach to imagery<\/li>\n\n\n\n<li>It combines text and images to share what to expect without giving too much away<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>What it does well<\/strong>:<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>CWJ Marketing delivers creativity and intrigue with its unique way of displaying the blueprint in the ebook.<\/p>\n<\/div>\n\n<div id=\"create-your-ebook-landing-page-with-flodesk-checkout\" name=\"create-your-ebook-landing-page-with-flodesk-checkout\" data-animate data-destination=\"create-your-ebook-landing-page-with-flodesk-checkout\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>Create your ebook landing page with Flodesk Checkout<\/strong><\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Feeling inspired? After all those gorgeous landing pages, we certainly are! And if you are too, head on over to <a href=\"https:\/\/flodesk.com\/checkout\">Flodesk<\/a> to create a landing page for your ebook or guide.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Much like Flodesk Email, you can play around with layout blocks, fonts (did you know you can upload custom fonts?), colors, and branding to create a truly beautiful, on-brand landing page for your ebook. You can also:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Use pre-built templates or create your own from scratch<br><br><\/li>\n\n\n\n<li>Edit or delete layout blocks to fully customize the look<br><br><\/li>\n\n\n\n<li>Match your brand with custom fonts, branded colors, your logo, and more<br><br><\/li>\n\n\n\n<li>Add custom images or use our stock photo and GIPHY integrations<br><br><\/li>\n\n\n\n<li>Create a seamless checkout and delivery experience<br><br><\/li>\n\n\n\n<li>Add upsells, bonus offers, discounts, and more<br><br><\/li>\n\n\n\n<li>Use your checkout page as an opt-in form too<br><\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It\u2019s never been easier to create beautiful, high-converting landing pages. <a href=\"https:\/\/app.flodesk.com\/sign-up\">Try Flodesk Checkout free for 30 days<\/a> and start designing the perfect home for your ebook. We can\u2019t wait to see what you\u2019ll create!<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #ebd6bf; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Design stunning ebook landing pages<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Create beautifully-designed landing pages for your ebook using Flodesk Checkout\u2019s easy-to-use page builder and stunning templates.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #ebd6bf;\">\n\t\t\t\tStart free trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n","protected":false},"excerpt":{"rendered":"<p>TL;DR Ebooks are a powerful marketing tool, but only if you get people to download or purchase them. Let\u2019s explore best practices and find inspiration from businesses doing ebook landing pages right. Have you poured hours into designing your ebook, crafting the content, and putting the finishing touches on it before giving it a final [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63,42,77,68,40],"tags":[15,33,30],"table_tags":[],"class_list":["post-5386","post","type-post","status-publish","format-standard","hentry","category-checkout-page","category-digital-products","category-ebooks","category-landing-page","category-sales-funnel","tag-best-practices","tag-education","tag-lists"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ebook Landing Page Best Practices &amp; Examples<\/title>\n<meta name=\"description\" content=\"Creating a great ebook landing page can mean all the difference after your many hours of work creating it. Learn our favorite examples and best practices.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/ebook-landing-pages-best-practices-and-9-examples-we-cant-get-enough-of\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ebook Landing Page Best Practices &amp; Examples\" \/>\n<meta property=\"og:description\" content=\"Creating a great ebook landing page can mean all the difference after your many hours of work creating it. 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