{"id":5285,"date":"2022-11-04T04:36:00","date_gmt":"2022-11-04T12:36:00","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=5285"},"modified":"2025-12-03T13:25:09","modified_gmt":"2025-12-03T21:25:09","slug":"digital-product-reviews","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/digital-product-reviews\/","title":{"rendered":"Your guide to increasing sales with digital product reviews"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p><strong><em>TL;DR: Everything you need to know about getting product reviews from customers and influencers, with helpful tips on incorporating those reviews into your digital marketing.<\/em><\/strong><\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/flodesk.com\/\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1150\"\n  data-height=\"1448\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/trainers.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/trainers-32x40.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/trainers-200x252.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/trainers-450x567.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/trainers-700x881.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/trainers-1000x1259.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/trainers.jpg 1150w\"\n            data-width=\"1150\"\n      data-height=\"1448\"\n      data-fit=\"cover\"\n      width=\"1150\"\n      height=\"1448\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019ve ever looked up restaurant reviews on Yelp or compared hiking backpacks, you already know how valuable product reviews are. Whether it&#8217;s reading through testimonials, scouring product reviews, or taking a friend\u2019s recommendation, reviews play a crucial role in our daily purchase decisions.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The same is true for customers interested in your digital products. Building a digital product and marketing strategy that generates positive reviews and then leveraging those reviews is <em>essential<\/em> for any entrepreneur.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You looked up <a href=\"https:\/\/flodesk.com\/blog\/how-to-create-digital-product\/\">how to create a digital product<\/a>, designed it, learned how to <a href=\"https:\/\/flodesk.com\/blog\/how-to-sell-digital-products-online\/\">sell your digital products online<\/a>, and even sold a few products. But now what? Start getting those reviews!<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>With so many different outlets and platforms available for leaving feedback and discovering what others are saying about your business, it can be overwhelming to figure out where to focus your energy and how to get started on building a solid product review strategy.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>But we&#8217;re here to help! We\u2019ve got everything you need to know about generating digital product reviews, where to use them, and how. Use our guide to help you design a review marketing strategy that builds on itself and will help increase sales.&nbsp;<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #c6cec9; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up \" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Who says you can\u2019t show off your reviews?<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Show would-be customers why they need to hit the \u201cBuy now!\u201d button by prominently featuring your best customer reviews, right on your Flodesk Checkout page.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #c6cec9;\">\n\t\t\t\tStart free trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"how-to-solicit-reviews-for-your-digital-products\" name=\"how-to-solicit-reviews-for-your-digital-products\" data-animate data-destination=\"how-to-solicit-reviews-for-your-digital-products\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">How to solicit reviews for your digital products<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Before you begin ramping up your digital marketing strategy, start with the basics: product reviews. And what better place to start than with the most powerful search engine?&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Your online store&#8217;s Google seller rating\u2014an overall score created using your reviews from Google and other platforms\u2014will only show up in your Google Ad campaigns if you have at least 150 reviews and a minimum of a 3.5-star rating.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Even though 3.5 is the minimum for Google, <a href=\"https:\/\/www.reviewtrackers.com\/reports\/online-reviews-survey\/\" target=\"_blank\" rel=\"noreferrer noopener\">studies show<\/a> that consumers in most categories don&#8217;t trust companies or products that have lower than a 4-star rating. Think about it: when\u2019s the last time you saw a 3.5-star item and thought it was worth splurging on? As humans, we love highly-rated products\u2014not middle-of-the-road ratings.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Build a strategy to encourage your most satisfied customers to leave reviews. Not sure where to start? The below strategies can help garner more reviews online:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li><strong>Follow-up emails<\/strong>. The easiest way to solicit digital product reviews is by sending follow-up emails to your clients post-purchase. When a customer buys from you, you can use Flodesk Checkout to add them to a segment automatically. You can then set up workflows in Flodesk Email that send specific emails based on triggers you set. &nbsp;<br><br>For example, if you add people to a &#8220;Purchased&#8221; segment and add them to a workflow, you can trigger an email to send one week after their purchase and ask for reviews in that email.<br><br><\/li>\n\n\n\n<li><strong>In-app prompts<\/strong>. If your business has a mobile app, making direct feedback requests is a quick and easy way of generating reviews. Prompts with a yes\/no question like &#8220;Are you enjoying the app?&#8221; can help to pre-screen positive reviews and encourage satisfied users to rate the app.<br><br><\/li>\n\n\n\n<li><strong>Social media<\/strong>. As your followers and supporters engage with your business online, seek opportunities to encourage positive reviews. Whether it&#8217;s being tagged in posts about users loving the product, getting comments from previous customers hyping up the product, or positively resolving customer issues via direct messages, take a moment to ask for product reviews.<\/li>\n<\/ol>\n<\/div>\n\n<div id=\"6-ways-to-use-digital-product-reviews-effectively\" name=\"6-ways-to-use-digital-product-reviews-effectively\" data-animate data-destination=\"6-ways-to-use-digital-product-reviews-effectively\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">6 Ways to use digital product reviews effectively<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Several strategies can help turn your product reviews into an effective digital marketing tool that we\u2019ll discuss later. However, it&#8217;s important to discuss <em>why<\/em> customer reviews are such a powerful tool for your business.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Reviews are a pillar of your business&#8217;s online reputation, and that reputation is critical for your success. According to <a href=\"https:\/\/www.powerreviews.com\/research\/key-digital-physical-influences-customer-journey\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">Power Reviewers<\/a>, ratings and reviews are the top factors shoppers consider when viewing product pages online. <strong>Even ahead of price<\/strong>. Ninety-two percent of shoppers consider ratings and reviews on product pages. So, as a digital entrepreneur or small business owner, reviews are one of your biggest assets when trying to stand out in a crowded marketplace.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Knowing that reviews are such a powerful ecommerce marketing tool, how can you leverage them in your digital marketing strategy? Let\u2019s dive in!<\/p>\n<\/div>\n\n<div id=\"share-reviews-on-your-socials\" name=\"share-reviews-on-your-socials\" data-animate data-destination=\"share-reviews-on-your-socials\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Share reviews on your socials<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Finding creative and engaging ways to quote positive reviews on social media is a powerful way to boost your sales. Social media&#8217;s purpose, in a general sense, is to build community and drive conversations. Advertising your positive reviews on social media lets the audience know your product is already part of a thriving community and conversation. Inviting new people to be a part of that can make all the difference in selling a few or selling <em>thousands <\/em>of products.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Calls to action (CTAs) in social media posts like, \u201cSee what our members are saying about our product\u201d help drive engagement online. Numbers to back this up too. <a href=\"https:\/\/www.powerreviews.com\/research\/key-digital-physical-influences-customer-journey\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">Reports suggest<\/a> that 47% of consumers are more likely to click on a social media post for a product if it features positive reviews.<\/p>\n<\/div>\n\n<div id=\"leverage-positive-reviews-in-your-digital-campaigns\" name=\"leverage-positive-reviews-in-your-digital-campaigns\" data-animate data-destination=\"leverage-positive-reviews-in-your-digital-campaigns\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Leverage positive reviews in your digital campaigns<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/dry-union-537.myflodesk.com\/ \" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1150\"\n  data-height=\"524\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/testimonials2.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/testimonials2-32x15.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/testimonials2-200x91.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/testimonials2-450x205.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/testimonials2-700x319.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/testimonials2-1000x456.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/testimonials2.png 1150w\"\n            data-width=\"1150\"\n      data-height=\"524\"\n      data-fit=\"cover\"\n      width=\"1150\"\n      height=\"524\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n    <p>Flodesk member, Senior Dog Revolution, combines images and text to highlight compelling reviews.<\/p>\n  <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Product reviews are also an effective advertising tool outside of social media. Incorporating them can boost the impact of all your digital campaigns. Whether it&#8217;s search ads, display ads, or email campaigns using a message like, &#8220;See why we have 1000+ 5-star reviews and counting&#8221; can attract interest in your product and drive clicks to your <a href=\"https:\/\/flodesk.com\/checkout\">Flodesk Checkout<\/a> page.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Users who search for products in your category need a reason to pick yours instead of the countless other options. Use enthusiastic reviews from existing customers to stand out from the crowd.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #c6cec9; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up \" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">A beautiful place to house your product reviews <\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Design stunning sales pages that show off your best customer reviews, and offer the social proof soon-to-be customers need to buy from you.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #c6cec9;\">\n\t\t\t\tStart free trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"cite-reviews-on-your-own-landing-pages\" name=\"cite-reviews-on-your-own-landing-pages\" data-animate data-destination=\"cite-reviews-on-your-own-landing-pages\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Cite reviews on your own landing pages<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Ratings and reviews are among the top factors shoppers look at when viewing product pages online. Ninety-two percent consider ratings and reviews when viewing product pages, and for good reason: we all want quality products.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>And verification from other customers helps us feel more secure when purchasing. So, if your reviews are positive, it makes sense to feature them prominently on your landing and purchasing pages.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Look at Flodesk member, Light Livin Photography\u2019s, checkout page with impressive testimonials potential customers can easily access.&nbsp;<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/aged-voice-448.myflodesk.com\/\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1150\"\n  data-height=\"585\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/testimonials.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/testimonials-32x16.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/testimonials-200x102.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/testimonials-450x229.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/testimonials-700x356.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/testimonials-1000x509.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/testimonials.png 1150w\"\n            data-width=\"1150\"\n      data-height=\"585\"\n      data-fit=\"cover\"\n      width=\"1150\"\n      height=\"585\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Building a <a href=\"https:\/\/flodesk.com\/checkout\">Flodesk Checkout<\/a> page that features a client testimonial or a blurb about your number of 5-star reviews can help give consumers that final push they need to complete a purchase. You can also feature highly-rated products on your checkout page as upsells. If you\u2019ve ever seen a checkout page that says, \u201cusers who bought product x also love product y,\u201d then you\u2019ve seen upselling in action. This makes it easy for customers to find similar products they&#8217;re likely to enjoy.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong><em>Pro tip<\/em><\/strong><em>: Promote your upsell offers using a sequence of <\/em><a href=\"https:\/\/flodesk.com\/blog\/upsell-emails\/\"><em>upsell emails<\/em><\/a><em> that entice subscribers to become customers.<\/em><\/p>\n<\/div>\n\n<div id=\"use-feedback-to-improve-your-product-and-appeal-more-to-your-customer-base\" name=\"use-feedback-to-improve-your-product-and-appeal-more-to-your-customer-base\" data-animate data-destination=\"use-feedback-to-improve-your-product-and-appeal-more-to-your-customer-base\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Use feedback to improve your product and appeal more to your customer base<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Every review, positive or negative, is a customer trying to communicate with you about your product and how well it&#8217;s meeting their needs. We&#8217;d all like to think our digital products are perfect, but from time to time, you\u2019ll get negative reviews. Fortunately, all reviews are a piece of information you can use to learn.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Pay attention to how people talk about your product, their experience with it, and whether they&#8217;d recommend it to others. The more you know about each of these categories, the more you can improve your product or lean into alternative use cases you may have never considered.<\/p>\n<\/div>\n\n<div id=\"always-respond-to-customer-reviews\" name=\"always-respond-to-customer-reviews\" data-animate data-destination=\"always-respond-to-customer-reviews\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Always respond to customer reviews<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We&#8217;ve focused on how reviews can be a tool to create new interest in your product, but it&#8217;s important to remember that reviews are a line of communication with your existing customers, too. And <em>how<\/em> you respond to negative reviews can be just as influential in winning over customers as the number of positive reviews you receive. Did you know that <a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\" target=\"_blank\" rel=\"noreferrer noopener\">89% of consumers are likely or highly likely to use a business that responds to all of its reviews online<\/a>?&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Equate this dynamic with being on a blind first date at a restaurant. The way your date treats waitstaff or other diners can be just as telling about their personality as the conversation between the two of you. Online reviews work the same way. Be sure to respond to each of your reviews, positive <em>and<\/em> negative, in a timely and courteous manner.<\/p>\n<\/div>\n\n<div id=\"turn-critics-into-advocates\" name=\"turn-critics-into-advocates\" data-animate data-destination=\"turn-critics-into-advocates\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Turn critics into advocates<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Responding to customer reviews can also help turn negative ones into positive ones. Since many platforms allow users to edit their reviews, reaching out to a frustrated customer to solve an issue, offer a refund or future discount, or help them to better understand how to use your product can lead to a change of heart and a change of score.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Surveys tell us that 80% of consumers would be likely or highly likely to leave a new review if their negative experience turned into a very positive one. Make an action plan to address negative feedback, continue the conversation with your customers, and help turn your harshest critics into advocates for your level of customer service.<\/p>\n<\/div>\n\n<div id=\"getting-reviews-from-influential-people\" name=\"getting-reviews-from-influential-people\" data-animate data-destination=\"getting-reviews-from-influential-people\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Getting reviews from influential people<\/h2>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/flodesk.com\/\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1150\"\n  data-height=\"1602\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/trainers2.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/trainers2-32x45.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/trainers2-200x279.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/trainers2-450x627.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/trainers2-700x975.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/trainers2-1000x1393.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/trainers2.jpg 1150w\"\n            data-width=\"1150\"\n      data-height=\"1602\"\n      data-fit=\"cover\"\n      width=\"1150\"\n      height=\"1602\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Reviews from your main customers aren&#8217;t the only piece of the digital marketing puzzle. Getting reviews from respected and influential people in your space can help supercharge your marketing efforts and build consumer trust.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>They&#8217;re called &#8220;influencers&#8221; for a reason, right? No matter what industry you&#8217;re in or what your digital product is, some voices already have your audience&#8217;s ear. Here are three examples of influential sources you can work with to promote your e-commerce business.<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li><a href=\"#socialmedia\">Social media influencers<\/a><\/li>\n\n\n\n<li><a href=\"#youtubers\">YouTubers<\/a> <\/li>\n\n\n\n<li><a href=\"#traditional\">Traditional media<\/a><\/li>\n<\/ol>\n<\/div>\n\n<div id=\"social-media-influencers\" name=\"social-media-influencers\" data-animate data-destination=\"social-media-influencers\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"socialmedia\">Social media influencers<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Social media is one of the first things that comes to mind when you think of influencers in 2022. This is for good reason too. Data from Traackr found that 70% of consumers are more likely to buy a product if the brand works with an influencer they know and trust.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Each social media platform has its unique ecosystem and best practices, and the best one to use depends on the type of digital product you sell. Facebook and Instagram are the top platforms for influencer-based commerce according to Traackr, and fashion, beauty, and electronics products are the top-selling categories there.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When looking for influencers to partner with, follower count isn&#8217;t everything. Sometimes, working with smaller accounts or &#8220;micro-influencers&#8221; can be equally as rewarding in terms of digital product sales.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Look to find accounts whose audiences are engaged with their content, including comments, tags, and shares. This typically indicates a high level of trust in the influencer that can be even more valuable for your product than working with a higher-profile account.<\/p>\n<\/div>\n\n<div id=\"youtubers\" name=\"youtubers\" data-animate data-destination=\"youtubers\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"youtubers\">YouTubers<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/flodesk.com\/\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1150\"\n  data-height=\"1444\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/breakfast-bowls.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/breakfast-bowls-32x40.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/breakfast-bowls-200x251.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/breakfast-bowls-450x565.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/breakfast-bowls-700x879.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/breakfast-bowls-1000x1256.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/breakfast-bowls.jpg 1150w\"\n            data-width=\"1150\"\n      data-height=\"1444\"\n      data-fit=\"cover\"\n      width=\"1150\"\n      height=\"1444\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>YouTube as a platform is unique enough to warrant its own category on this list. Since YouTube videos are much longer than those on other social media platforms, influencers can build deeper and more personal relationships with their audiences. YouTubers are often looked at as friends and peers of their audience, whereas Instagram and TikTok influencers are more aspirational for their audience.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Depending on what digital product(s) you sell, getting reviews from YouTubers in your niche could do wonders for your sales. The most popular product types on the platform are electronics, food and beverage, and fashion. Like other social media platforms, raw subscriber count isn&#8217;t the be-all-end-all metric to find influential partners. Engagement and watch hours are better metrics to gauge consumer trust and sales impact.<\/p>\n<\/div>\n\n<div id=\"traditional-media\" name=\"traditional-media\" data-animate data-destination=\"traditional-media\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"traditional\">Traditional media<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Even though social media platforms have become increasingly influential for digital products, don&#8217;t forget about the power of traditional media outlets. Working with newspapers, magazines, blogs, tv shows, radio, and podcasts to review your product and tell your story can still be incredibly valuable. It&#8217;s likely not as expensive as you might imagine.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Traditional media exposure will work better for some digital products than others. If your product is targeting a very small niche, using social media platforms is a better option for you to narrow your audience down directly to the people who are most likely to buy.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>However, if your target segment is broader, it&#8217;s worthwhile to get your product into the hands of influential journalists focused on your category.<\/p>\n<\/div>\n\n<div id=\"make-your-reviews-pop-with-flodesk\" name=\"make-your-reviews-pop-with-flodesk\" data-animate data-destination=\"make-your-reviews-pop-with-flodesk\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Make your reviews pop with Flodesk<\/h2>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/idyllic-butterfly-231.myflodesk.com\/\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"3436\"\n  data-height=\"1614\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.05.25-PM.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.05.25-PM-32x15.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.05.25-PM-200x94.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.05.25-PM-450x211.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.05.25-PM-700x329.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.05.25-PM-1000x470.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.05.25-PM-1400x658.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.05.25-PM-1800x846.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.05.25-PM-2200x1033.png 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.05.25-PM-2500x1174.png 2500w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-21-at-3.05.25-PM.png 3436w\"\n            data-width=\"3436\"\n      data-height=\"1614\"\n      data-fit=\"cover\"\n      width=\"3436\"\n      height=\"1614\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n    <p>Flodesk member, The Inmans Photo &#038; Video&#8217;s, checkout page<\/p>\n  <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Putting together a comprehensive digital product review strategy can be overwhelming. But now that you\u2019ve got the know-how and the tools to do so, you can get started. Start simple.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Use<a href=\"https:\/\/flodesk.com\/email\"> Flodesk Email<\/a>\u2019s beautiful email templates and powerful automation to solicit new reviews after each sale. Highlight your best customer testimonials using your Flodesk Checkout page to influence those final purchase decisions. And repeat the cycle over and over again for all your products. <\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1600\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1.jpeg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-32x32.jpeg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-200x200.jpeg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-450x450.jpeg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-700x700.jpeg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-1000x1000.jpeg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-1400x1400.jpeg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1.jpeg 1600w\"\n            data-width=\"1600\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"1600\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"Flodesk template editing\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>TL;DR: Everything you need to know about getting product reviews from customers and influencers, with helpful tips on incorporating those reviews into your digital marketing. If you\u2019ve ever looked up restaurant reviews on Yelp or compared hiking backpacks, you already know how valuable product reviews are. Whether it&#8217;s reading through testimonials, scouring product reviews, or [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,42,69,66],"tags":[33,34],"table_tags":[],"class_list":["post-5285","post","type-post","status-publish","format-standard","hentry","category-business-growth","category-digital-products","category-marketing-and-sales","category-sales-tips","tag-education","tag-flodesk-checkout"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Get Digital Product Reviews &amp; Use Them To Sell More<\/title>\n<meta name=\"description\" content=\"Learn how to solicit reviews for your digital product\u2014from ordinary and influential users\u2014and how to use these reviews to sell more products.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/digital-product-reviews\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Get Digital Product Reviews &amp; Use Them To Sell More\" \/>\n<meta property=\"og:description\" content=\"Learn how to solicit reviews for your digital product\u2014from ordinary and influential users\u2014and how to use these reviews to sell more products.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/flodesk.com\/blog\/digital-product-reviews\/\" \/>\n<meta property=\"og:site_name\" content=\"Flodesk\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-04T12:36:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-03T21:25:09+00:00\" \/>\n<meta name=\"author\" content=\"De&#039;Vion Hinton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"De'Vion Hinton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/flodesk.com\/blog\/digital-product-reviews\/\",\"url\":\"https:\/\/flodesk.com\/blog\/digital-product-reviews\/\",\"name\":\"How to Get Digital Product Reviews & Use Them To Sell More\",\"isPartOf\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#website\"},\"datePublished\":\"2022-11-04T12:36:00+00:00\",\"dateModified\":\"2025-12-03T21:25:09+00:00\",\"author\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/c844e486997c25c3f94c43d70c197274\"},\"description\":\"Learn how to solicit reviews for your digital product\u2014from ordinary and influential users\u2014and how to use these reviews to sell more products.\",\"breadcrumb\":{\"@id\":\"https:\/\/flodesk.com\/blog\/digital-product-reviews\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/flodesk.com\/blog\/digital-product-reviews\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/flodesk.com\/blog\/digital-product-reviews\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/flodesk.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Your guide to increasing sales with digital product reviews\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/flodesk.com\/blog\/#website\",\"url\":\"https:\/\/flodesk.com\/blog\/\",\"name\":\"Flodesk\",\"description\":\"A blog sharing email marketing strategies and best practices for small business owners\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/flodesk.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/c844e486997c25c3f94c43d70c197274\",\"name\":\"De'Vion Hinton\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/df3f17acfdf3c4b3f6f89fcff344f22706fb06e81be4aae723cfb192f145bca2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/df3f17acfdf3c4b3f6f89fcff344f22706fb06e81be4aae723cfb192f145bca2?s=96&d=mm&r=g\",\"caption\":\"De'Vion Hinton\"},\"url\":\"https:\/\/flodesk.com\/blog\/author\/devion-hinton\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Get Digital Product Reviews & Use Them To Sell More","description":"Learn how to solicit reviews for your digital product\u2014from ordinary and influential users\u2014and how to use these reviews to sell more products.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/flodesk.com\/blog\/digital-product-reviews\/","og_locale":"en_US","og_type":"article","og_title":"How to Get Digital Product Reviews & Use Them To Sell More","og_description":"Learn how to solicit reviews for your digital product\u2014from ordinary and influential users\u2014and how to use these reviews to sell more products.","og_url":"https:\/\/flodesk.com\/blog\/digital-product-reviews\/","og_site_name":"Flodesk","article_published_time":"2022-11-04T12:36:00+00:00","article_modified_time":"2025-12-03T21:25:09+00:00","author":"De'Vion Hinton","twitter_card":"summary_large_image","twitter_misc":{"Written by":"De'Vion Hinton","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/flodesk.com\/blog\/digital-product-reviews\/","url":"https:\/\/flodesk.com\/blog\/digital-product-reviews\/","name":"How to Get Digital Product Reviews & Use Them To Sell More","isPartOf":{"@id":"https:\/\/flodesk.com\/blog\/#website"},"datePublished":"2022-11-04T12:36:00+00:00","dateModified":"2025-12-03T21:25:09+00:00","author":{"@id":"https:\/\/flodesk.com\/blog\/#\/schema\/person\/c844e486997c25c3f94c43d70c197274"},"description":"Learn how to solicit reviews for your digital product\u2014from ordinary and influential users\u2014and how to use these reviews to sell more products.","breadcrumb":{"@id":"https:\/\/flodesk.com\/blog\/digital-product-reviews\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/flodesk.com\/blog\/digital-product-reviews\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/flodesk.com\/blog\/digital-product-reviews\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/flodesk.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Your guide to increasing sales with digital product reviews"}]},{"@type":"WebSite","@id":"https:\/\/flodesk.com\/blog\/#website","url":"https:\/\/flodesk.com\/blog\/","name":"Flodesk","description":"A blog sharing email marketing strategies and best practices for small business owners","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/flodesk.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/flodesk.com\/blog\/#\/schema\/person\/c844e486997c25c3f94c43d70c197274","name":"De'Vion Hinton","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/flodesk.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/df3f17acfdf3c4b3f6f89fcff344f22706fb06e81be4aae723cfb192f145bca2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/df3f17acfdf3c4b3f6f89fcff344f22706fb06e81be4aae723cfb192f145bca2?s=96&d=mm&r=g","caption":"De'Vion Hinton"},"url":"https:\/\/flodesk.com\/blog\/author\/devion-hinton\/"}]}},"_links":{"self":[{"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/posts\/5285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/comments?post=5285"}],"version-history":[{"count":24,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/posts\/5285\/revisions"}],"predecessor-version":[{"id":12041,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/posts\/5285\/revisions\/12041"}],"wp:attachment":[{"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/media?parent=5285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/categories?post=5285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/tags?post=5285"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/table_tags?post=5285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}