{"id":4839,"date":"2022-09-26T10:40:26","date_gmt":"2022-09-26T18:40:26","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=4839"},"modified":"2024-07-12T04:50:23","modified_gmt":"2024-07-12T12:50:23","slug":"how-to-create-digital-product","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/how-to-create-digital-product\/","title":{"rendered":"How to create a digital product that people really want"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p><strong><em>TL; DR Check out our best practices and a step-by-step strategy to create a digital product that suits your brand and meets your audience\u2019s needs.<\/em><\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The only thing more thrilling than catching lightning is using it profitably. If you\u2019re reading this, that lightning has likely already struck. You&#8217;re excited about creating a digital product that will change your life. We&#8217;re excited for you!<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You\u2019ve already imagined your future: a successful <a href=\"https:\/\/flodesk.com\/blog\/product-launch-email-template\/\">product launch<\/a>, thousands\u2014if not millions\u2014of buyers clamoring for their copy, and that bank account growing more and more each week.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>That future is more than a rose-colored dream. It <em>is<\/em> possible.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>But before you can run, you must walk. In this case, that means taking that first step and creating your digital product. It may sound simple, but you\u2019d be amazed how many ambitious hopefuls never make it past this hurdle.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>That won\u2019t be you though. Not with this article as your guide. Because today, we\u2019re here to help you turn your dreams into reality in this first part of our blog series on successfully creating and selling digital products.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #ebd6bf; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get a sales and checkout page to sell your products with ease<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Monetize your content and accept payments with beautiful checkout flows. No platform fees.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #ebd6bf;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"why-create-digital-products\" name=\"why-create-digital-products\" data-animate data-destination=\"why-create-digital-products\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Why create digital products?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/flodesk.com\/blog\/what-is-a-digital-product\/\">Digital products<\/a>, or digital downloads, are hardly new. But since the COVID pandemic, the industry has evolved from merely thriving to being worth <a href=\"https:\/\/www.statista.com\/outlook\/dmo\/digital-media\/worldwide\" target=\"_blank\" rel=\"noreferrer noopener\">multi-millions<\/a>.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The days of skeptical business owners thinking there\u2019s hardly any money in selling digital products are long gone. In their place, solopreneurs have sprung up almost overnight, turning their skills and knowledge into profitable products and announcing their success on social media.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>These creators are monetizing their expertise. They\u2019re easily converting their skills and hobbies into digital products with a long list of benefits, including:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Cost efficiency:<\/strong> Plenty of people create digital products and then sell them on <a href=\"https:\/\/flodesk.com\/checkout\">inexpensive ecommerce websites<\/a> or online marketplaces. And since you never have to restock, you can eliminate most operational costs like storage and shipping.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Better margins:<\/strong> The profits for digital products are typically considerably higher than those of physical products. With low costs and high profits, it\u2019s possible to make a lot of money in a short timeframe.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>High scalability: <\/strong>With nothing more than a computer and a strong wifi connection, you can sell your product to the entire world\u2014all it takes is a little elbow grease and personal commitment.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Supplementary income:<\/strong> Many successful sellers use their digital products to complement their services (a personal development coach might also sell a digital course for those who can\u2019t afford it or aren\u2019t ready to commit to a one-on-one service).<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Instant delivery:<\/strong> We all love instant gratification, and because digital products are usually available the second they\u2019re purchased, you\u2019ll be tapping into one of the core purchasing motives that drive modern consumers.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Easily automated:<\/strong> Once you\u2019ve set up your online store, payment, and <a href=\"https:\/\/university.flodesk.com\/flodesk-workflows\">product delivery methods<\/a>, your money-making machine can run mostly on its own.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Less stress:<\/strong> With zero risk of shipping issues or product defects, selling digital products is far smoother and hassle-free than selling physical products.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Better work-life balance:<\/strong> It\u2019s a bold statement, but digital products truly are the easiest and most effective way to create a passive income strong enough to quit your 9-5.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"6-steps-to-creating-a-digital-product\" name=\"6-steps-to-creating-a-digital-product\" data-animate data-destination=\"6-steps-to-creating-a-digital-product\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">6 steps to creating a digital product<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We\u2019ve pulled together these steps to show you how to create a digital product to sell online, no matter where you are in the creative process. If you already have the golden goose idea you want to run with, jump to step two.<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li>Brainstorm ideas<\/li>\n\n\n\n<li>Validate your ideas<\/li>\n\n\n\n<li>Learn what your competitors are doing<\/li>\n\n\n\n<li>Market yourself<\/li>\n\n\n\n<li>Create your digital product<\/li>\n\n\n\n<li>Create your online store<\/li>\n<\/ol>\n<\/div>\n\n<div id=\"1-brainstorm-ideas-for-profitable-digital-products\" name=\"1-brainstorm-ideas-for-profitable-digital-products\" data-animate data-destination=\"1-brainstorm-ideas-for-profitable-digital-products\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Brainstorm ideas for profitable digital products<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Creativity is a process; don\u2019t stall yourself waiting for inspiration or motivation to hit.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>One of the best ways to find the right product idea is to use \u201cgreen-light thinking.\u201d This method involves writing down every potential product you can think of, whether they\u2019re great or lousy.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Your ideas don\u2019t have to be perfect or even fully formed\u2014you just need to write them down. The world\u2019s greatest thinkers and creators all do this, from modern moguls like Richard Branson to iconic figures like Thomas Edison.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Some great ways to stimulate your thinking include:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Looking at the products others have already created and are selling successfully. You might find a way to create and sell an enhanced version of their product.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Thinking about something you could talk all day about. Is there a product you can create centered around that?<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>What about the frustrations you currently have? Can you develop solutions that could become products?<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Reviewing your skills. What are you good at? <a href=\"https:\/\/julesacree.com\/allofferings\" target=\"_blank\" rel=\"noreferrer noopener\">Jules Acree<\/a> is a great example of someone who\u2019s successfully monetized her mindfulness skills to create products to help you achieve your goals and simplify your life.<\/li>\n<\/ul>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1107\"\n  data-height=\"585\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Jules-Acree-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Jules-Acree-Example-32x17.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Jules-Acree-Example-200x106.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Jules-Acree-Example-450x238.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Jules-Acree-Example-700x370.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Jules-Acree-Example-1000x528.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Jules-Acree-Example.png 1107w\"\n            data-width=\"1107\"\n      data-height=\"585\"\n      data-fit=\"cover\"\n      width=\"1107\"\n      height=\"585\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You\u2019ll also want to consider what type of digital product you might create. Some of the best-selling digital products include:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Online courses (the e-learning industry is <a href=\"https:\/\/www.forbes.com\/sites\/tjmccue\/2018\/07\/31\/e-learning-climbing-to-325-billion-by-2025-uf-canvas-absorb-schoology-moodle\/#5f8e7e193b39\" target=\"_blank\" rel=\"noreferrer noopener\">especially profitable<\/a>)<\/li>\n\n\n\n<li>Ebooks and audiobooks<\/li>\n\n\n\n<li>Online communities (similar to courses, but less of a static product)<\/li>\n\n\n\n<li>Licensed stock files for download (stock photos and videos, sound effects, and more)<\/li>\n\n\n\n<li>Software products<\/li>\n\n\n\n<li>Templates for emails, landing pages, or other creative uses<\/li>\n\n\n\n<li>Downloadable prints<\/li>\n\n\n\n<li>Bespoke graphic design services<\/li>\n\n\n\n<li>Print-on-demand services<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Try to consider every angle without being overly judgmental of your ideas. And don\u2019t discard any idea until you\u2019ve settled on the perfect one for you\u2014looking at the list you\u2019ve created may help generate even more ideas.<\/p>\n<\/div>\n\n<div id=\"2-validate-your-ideas\" name=\"2-validate-your-ideas\" data-animate data-destination=\"2-validate-your-ideas\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Validate your ideas<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Now that you have your <a href=\"https:\/\/flodesk.com\/blog\/ideas-for-digital-products\">digital product idea<\/a> nailed down, it\u2019s time to figure out how viable it is.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>One of the best ways to do this is through customer research, but there are a few alternative methods you can use:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Social media research<\/strong>: You can learn a <em>lot<\/em> about your potential customers by finding them on social media (including forums like Reddit). Pay attention to what they post and strike up conversations with them; this will yield crucial information about who you\u2019ll be selling to and <em>how <\/em>to sell to them.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Keyword research<\/strong>: Search engine optimization (SEO) might not be top of your mind right now, but it\u2019s an excellent way to get a feel for what people are interested in, whether it\u2019s what they want help with or what they\u2019re interested in buying.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Trend research<\/strong>: Hot topics can generate mountains of attention, but if you want long-term success and a thriving passive income stream, you shouldn\u2019t base your digital product around them. Use trending topics to give your product an attention lift.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Content research<\/strong>:<strong> <\/strong>You can gain insights into what your ideal customer is interested in through the content they\u2019re consuming (blogs, videos, or social posts).<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Ask around<\/strong>: There\u2019s no quicker way to find out what your ideal customer wants than to simply ask them.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Doing a mix of all these types of research will serve you all the better. Don\u2019t fool yourself into thinking you can skip this step either; there\u2019s a reason market research is a <a href=\"https:\/\/www.statista.com\/topics\/1293\/market-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">billion-dollar industry<\/a>.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Happiness and wellbeing enthusiast <a href=\"https:\/\/nicolebensen.com\/star\" target=\"_blank\" rel=\"noreferrer noopener\">Nicole Bensen<\/a> wouldn\u2019t be nearly as successful without having first validated her product\u2019s consumer market. It\u2019s only through this kind of deep research that you\u2019ll determine how viable your product idea is. Refine it to meet consumer needs precisely and use language that speaks to your ideal customer.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"996\"\n  data-height=\"647\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Nicole-Bensen-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Nicole-Bensen-Example-32x21.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Nicole-Bensen-Example-200x130.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Nicole-Bensen-Example-450x292.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Nicole-Bensen-Example-700x455.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Nicole-Bensen-Example.png 996w\"\n            data-width=\"996\"\n      data-height=\"647\"\n      data-fit=\"cover\"\n      width=\"996\"\n      height=\"647\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"3-see-what-your-competitors-are-doing\" name=\"3-see-what-your-competitors-are-doing\" data-animate data-destination=\"3-see-what-your-competitors-are-doing\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. See what your competitors are doing<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Competitor research should be part of your general market research. Once you\u2019re certain your idea is one people will want to buy (because it solves a problem or helps them achieve something), you need to know who you\u2019re competing against.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The benefits of this are threefold. First, you\u2019ll save yourself from reinventing the wheel by seeing what\u2019s already working.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Second, you\u2019ll discover your unique selling proposition (USP).<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>And third, you can see what others have done right and wrong by checking out product reviews. Both good and bad reviews are invaluable because they highlight what people like (and what\u2019s worth emulating) and what they don\u2019t (so you can avoid it).<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The chances of your idea being truly and completely original are slim. Thankfully, it doesn\u2019t need to be. Google was not the first search engine by a long shot, but it dominated the competition by simply offering a better service. And you can too.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Use the competition to figure out your angle:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Will your product be 10% better than the other available options?&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Will you cater to a niche that no one else is targeting (like an online course designed exclusively for small business owners focused on cake decorating)?<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em><strong>Pro tip<\/strong>: Checking out competitor pricing can also help you figure out <a href=\"https:\/\/flodesk.com\/blog\/how-to-price-digital-downloads\/\">how to price digital downloads<\/a>!<\/em><\/p>\n<\/div>\n\n<div id=\"4-market-yourself\" name=\"4-market-yourself\" data-animate data-destination=\"4-market-yourself\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. Market yourself<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A common mistake people make is working exclusively on creating their digital product instead of marketing it too.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Take it from my first-hand experience\u2014you\u2019re setting yourself up for failure if you take that approach. Nailing down a marketing strategy before you even create a digital product is important for one simple reason: documentation.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There are many ways to market yourself\u2014emails, social media, SEO, or ad campaigns\u2014but one of the easiest ways to kick-start your product marketing is to document the process of creating it.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Content marketing is one of the most effective digital marketing tactics around if you do it right. And the right way to do it is to make it about your customers. Bring value to your audience in the form of entertainment, information, education, or inspiration.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Documenting your creative process does exactly that. Whether you document in video format or in writing, you can share this content on social media, YouTube, or on your blog. This will generate attention and supporters for your digital product, all while doing what you were doing already\u2014creating a downloadable product to sell.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It can also feed perfectly into getting you started with email marketing like <a href=\"https:\/\/littlewhimsy.co.nz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Little Whimsey<\/a> is doing with this list-building landing page that makes use of gated content:<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1044\"\n  data-height=\"693\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Little-Whimsey-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Little-Whimsey-Example-32x21.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Little-Whimsey-Example-200x133.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Little-Whimsey-Example-450x299.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Little-Whimsey-Example-700x465.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Little-Whimsey-Example-1000x664.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Little-Whimsey-Example.png 1044w\"\n            data-width=\"1044\"\n      data-height=\"693\"\n      data-fit=\"cover\"\n      width=\"1044\"\n      height=\"693\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Since email marketing earns a <a href=\"https:\/\/www.litmus.com\/resources\/email-marketing-roi\/\" target=\"_blank\" rel=\"noreferrer noopener\">higher average ROI<\/a> than any other marketing method, you should prioritize it. Check out our post on <a href=\"https:\/\/flodesk.com\/blog\/how-to-build-an-email-list\/\">how to build an email list<\/a> for more pointers.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/flodesk.com\/blog\/social-media-and-email-marketing-the-smb-marketing-dream-team\/\">Email and social media marketing<\/a> are by no means the only ways to market your digital product, but they\u2019re both well worth your effort early on because they can build momentum in time for launch day.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A <a href=\"https:\/\/flodesk.com\/blog\/teaser-email-campaign-examples\/\">teaser email campaign<\/a> can be an effective way to do just that. You can also check out our list of <a href=\"https:\/\/flodesk.com\/blog\/newsletter-examples\/\">newsletter examples<\/a> for more inspiration on how you can nurture your subscribers until it\u2019s time to sell them.<\/p>\n<\/div>\n\n<div id=\"5-create-your-digital-product\" name=\"5-create-your-digital-product\" data-animate data-destination=\"5-create-your-digital-product\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. Create your digital product<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>How and where you create your digital product depends entirely on the type of product, but there are a few tools that can help you get started.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Microsoft Word (or Google Docs, if you want a free version) is all you need on a basic level to create any kind of ebook or similar product. There are also plenty of free tools like <a href=\"https:\/\/www.amazon.com\/Kindle-Create\/b?ie=UTF8&amp;node=18292298011\" target=\"_blank\" rel=\"noreferrer noopener\">Kindle Create<\/a> to help format your ebook for e-readers.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.audacityteam.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Audacity<\/a> is a free open-source audio recorder, mixer, and editor that you can use to create any kind of downloadable music or sound-byte.<\/li>\n\n\n\n<li>Photoshop is the go-to for pro designers. Or, you could use free alternatives like Canva or <a href=\"https:\/\/www.gimp.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">GIMP<\/a> to create assets and designs for your digital product.<\/li>\n\n\n\n<li><a href=\"https:\/\/fontstruct.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fontstruct<\/a> is a free online tool for building your own fonts.<\/li>\n\n\n\n<li><a href=\"https:\/\/kajabi.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kajabi<\/a> gives you everything you need to create online courses, communities, coaching, and podcasts.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.vlognow.me\/\" target=\"_blank\" rel=\"noreferrer noopener\">VN<\/a> is a free and easy-to-use video editing app for Android and Apple phones.<\/li>\n\n\n\n<li>Lightroom is a free and easy-to-use photo editing app for Android and Apple phones.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Of course, this list is far from exhaustive. But hopefully, it\u2019s given you some direction on how to create your digital product.<\/p>\n<\/div>\n\n<div id=\"6-create-your-online-store\" name=\"6-create-your-online-store\" data-animate data-destination=\"6-create-your-online-store\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">6. Create your online store<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Search Google for online stores or ecommerce and you might quickly feel overwhelmed by the limitless choices. Ultimately, that decision boils down to one simple question: do you want to sell digital products from your online store or an online marketplace like Amazon or Etsy?<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Tapping into an existing marketplace may seem like the best option, and it\u2019s certainly the easiest. But if you\u2019re aiming for long-term success, we strongly suggest you create your own online store, with your own branded <a href=\"https:\/\/flodesk.com\/blog\/products-page-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">product page design<\/a>.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Online ecommerce shops like Shopify are relatively easy to set up, and you have some flexibility with branding, but not enough to create that truly <a href=\"https:\/\/flodesk.com\/blog\/email-marketing-software-for-ecommerce\/\">seamless ecommerce experience<\/a>. We suggest bringing people to your own store though where you can create a branded experience your customers will love.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You may need to do a bit of marketing to drive traffic to your site, but we think it\u2019s worth it to have a shop where you don\u2019t have to pay a large percentage of your fees to the platform and have room to grow.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>That\u2019s why Flodesk content marketing manager <a href=\"https:\/\/little-sunset-152.myflodesk.com\/\" class=\"broken_link\">Sheena<\/a> used <a href=\"https:\/\/flodesk.com\/blog\/the-ultimate-guide-to-flodesk-checkout\/\">Flodesk Checkout<\/a> to set up her own shop to sell her ebook:<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1216\"\n  data-height=\"721\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Sheena-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Sheena-Example-32x19.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Sheena-Example-200x119.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Sheena-Example-450x267.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Sheena-Example-700x415.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Sheena-Example-1000x593.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Sheena-Example.png 1216w\"\n            data-width=\"1216\"\n      data-height=\"721\"\n      data-fit=\"cover\"\n      width=\"1216\"\n      height=\"721\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Of course, if you\u2019re not put off by the fees of an online marketplace, or if you feel the competition you\u2019ll be facing is a suitable trade-off for the potential traffic from their existing users, here are a few marketplaces worth considering:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/kdp.amazon.com\/en_US\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon KDP<\/a> allows you to easily publish an ebook on the Amazon marketplace.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/gumroad.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gumroad<\/a> is an online marketplace where you can sell anything from ebooks to digital paint brushes, blogs, templates, videos, license keys, and more.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Etsy is another marketplace where you can sell just about anything fairly easily. It\u2019s also a famously friendly place where the risk of cutthroat competitors undercutting you is low.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/kajabi.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kajabi<\/a> is an ideal marketplace for selling online courses and digital products in the e-learning niche.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"best-practices-for-creating-digital-products\" name=\"best-practices-for-creating-digital-products\" data-animate data-destination=\"best-practices-for-creating-digital-products\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Best practices for creating digital products<\/h2>\n<\/div>\n\n<div id=\"1-create-what-you-know\" name=\"1-create-what-you-know\" data-animate data-destination=\"1-create-what-you-know\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Create what you know<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>\u201cStart with what you know\u201d is a famous saying for a good reason, and it applies to creating digital products as well as any other field.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can take this advice from a few angles. You might create a digital product that uses your knowledge or talents directly or one that teaches people how to do what you do.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/flodesk.com\/blog\/flodesk-members-to-watch-cynthia-samanian-of-culinary-creator-business-school%ef%bf%bc\/\">Cynthia Samanian<\/a>\u2019s Culinary Creator Business School is a great example of how you can teach what you know and expand that into both physical and digital products.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1600\"\n  data-height=\"744\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Cynthia-Samanian-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Cynthia-Samanian-Example-32x15.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Cynthia-Samanian-Example-200x93.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Cynthia-Samanian-Example-450x209.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Cynthia-Samanian-Example-700x326.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Cynthia-Samanian-Example-1000x465.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Cynthia-Samanian-Example-1400x651.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Cynthia-Samanian-Example.png 1600w\"\n            data-width=\"1600\"\n      data-height=\"744\"\n      data-fit=\"cover\"\n      width=\"1600\"\n      height=\"744\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Online courses are perhaps the most lucrative digital product you can create. They have been growing exponentially in popularity since the 2020 pandemic, and that won\u2019t be slowing down any time soon. Experts predict the e-learning industry will be worth a whopping <a href=\"https:\/\/www.globenewswire.com\/news-release\/2021\/04\/06\/2205170\/0\/en\/Growing-at-14-6-CAGR-The-Global-E-learning-Market-Size-Will-Exceed-a-Value-of-374-3-Billion-by-2026.html\" target=\"_blank\" rel=\"noreferrer noopener\">$374.3 billion in 2026<\/a>, so if you can tap into that with your existing skills and unique personality, you\u2019ll be onto a winner.<\/p>\n<\/div>\n\n<div id=\"2-learn-what-your-audience-needs\" name=\"2-learn-what-your-audience-needs\" data-animate data-destination=\"2-learn-what-your-audience-needs\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Learn what your audience needs<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We touched on this earlier under the \u201cvalidate your ideas\u201d section, but it\u2019s so vital that it deserves a deeper discussion.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To successfully sell digital products (or anything, really), you need to identify:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Who your target customer is<\/li>\n\n\n\n<li>What they\u2019re struggling with<\/li>\n\n\n\n<li>What they want<\/li>\n\n\n\n<li>What they\u2019re afraid of<\/li>\n\n\n\n<li>What language they use<\/li>\n\n\n\n<li>Why the existing solutions aren\u2019t working for them<\/li>\n\n\n\n<li>How suitable your product will be for them<\/li>\n\n\n\n<li>How your product will make their lives better<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you skip this step, you may struggle to successfully sell your digital product.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You should aim to sell to an audience of one, not an audience of \u201ceveryone.\u201d This doesn\u2019t mean you\u2019ll only get one sale, of course. It means that if you tailor your product marketing to the exact people you want to sell to, they\u2019ll feel a deep, personal connection to your product\u2014the kind that\u2019s guaranteed to increase your sales.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When you have a clear understanding of this crucial customer information as it relates to your digital product, you\u2019re ready to move ahead with your idea.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>But that doesn\u2019t mean there\u2019s still no work to be done before you start creating anything.<\/p>\n<\/div>\n\n<div id=\"3-stay-organized\" name=\"3-stay-organized\" data-animate data-destination=\"3-stay-organized\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Stay organized<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Benjamin Franklin famously said, \u201cFor every minute spent organizing, an hour is earned.\u201d<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To some, organizing is a chore; to others, it\u2019s a waste of time. But if you want to successfully create and sell digital products, you\u2019ll need to stay organized so that no loose ends escape you.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Just as it takes far longer to tidy a room that resembles a junkyard than it does to maintain a reasonably neat one, the same goes with staying organized. Make this a priority from day one and you\u2019ll have a much easier time.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are a few pointers that will help:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Use a notes app like Google Keep or Evernote to record your thoughts and ideas\u2014you\u2019ll find this especially crucial when marketing your digital product as it will give you an endless supply of content ideas and angles.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Set up email folders to help you track down crucial emails when you need them. This depends on your specific needs, but some options include folders for individual suppliers, clients and\/or customers, bills, invoices, and taxes or inspiration.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Always take the time to store things away in the right place, whether it\u2019s physical files or digital ones. If you can\u2019t do this immediately, make time for it at the end of the day; don\u2019t let things pile up wherever they land.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Use an app like Notion to collect everything relating to your digital product in one place.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Regularly revise how you organize things. The organizational method you think will be most useful right now will likely need refining as you forge on with creating your digital product. Needs change as your business grows, and you should be ready to adapt.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"4-start-marketing-asap\" name=\"4-start-marketing-asap\" data-animate data-destination=\"4-start-marketing-asap\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. Start marketing ASAP<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As we\u2019ve already mentioned, you need to make marketing as high a priority as creating your digital product. Your product deserves a strong launch, and the only way that will happen is if you generate significant hype around what you\u2019re doing.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Do not do yourself or your product the disservice of leaving marketing until your product has ready to hit the digital shelves. Here\u2019s a quick overview of three key marketing tactics to prioritize:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Share the process of creating your digital product on social media.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Start building an email list. Offering freebies in exchange for email addresses works wonders, or you could create a newsletter to keep people engaged.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Write a blog covering topics related to your product. If you can, post on this weekly and back it up with some SEO research to start attracting search engine traffic to your website.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"5-keep-moving-forward\" name=\"5-keep-moving-forward\" data-animate data-destination=\"5-keep-moving-forward\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. Keep moving forward<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Get rid of the idea of perfection. If you wait for the perfect timing or the perfect idea, you\u2019ll never get started.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Instead, do the work, find the idea you\u2019re most excited about, and then get started. Document the creative process, market while you create, do the best you can, and get your digital product out there.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It won\u2019t be perfect. You\u2019ll learn what people like and don\u2019t like through comments and reviews; use that feedback to improve and create the next iteration of your product.<\/p>\n<\/div>\n\n<div id=\"6-dont-give-up\" name=\"6-dont-give-up\" data-animate data-destination=\"6-dont-give-up\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">6. Don\u2019t give up<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Perhaps it sounds clich\u00e9, but this is not going to be an overnight win. It could be months or even years before you start seeing the kind of results you want.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We all hope that we\u2019ll release our product to deafening applause and viral fame, but you can\u2019t plan for that. You\u2019ll need to develop a thick skin and unflappable determination to stick with this and to keep learning and improving every day.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #ebd6bf; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get a sales and checkout page to sell your products with ease<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Monetize your content and accept payments with beautiful checkout flows. No platform fees.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #ebd6bf;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"next-step-selling-your-product\" name=\"next-step-selling-your-product\" data-animate data-destination=\"next-step-selling-your-product\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Next step: Selling your product<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Creating a digital product is the perfect side hustle. It can boost your income, support your other job, bring in much-needed cash and even take you to the lofty heights of millionaire city.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Hopefully, you\u2019ve gained some insights and inspiration from this post that will help get you there, but we\u2019re far from finished on this exciting topic. Join us in the next post where we\u2019ll dive deep into <a href=\"https:\/\/flodesk.com\/blog\/how-to-sell-digital-products-online\">how to sell digital products online<\/a>.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1600\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1.jpeg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-32x32.jpeg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-200x200.jpeg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-450x450.jpeg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-700x700.jpeg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-1000x1000.jpeg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-1400x1400.jpeg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1.jpeg 1600w\"\n            data-width=\"1600\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"1600\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"Flodesk template editing\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>TL; DR Check out our best practices and a step-by-step strategy to create a digital product that suits your brand and meets your audience\u2019s needs. The only thing more thrilling than catching lightning is using it profitably. If you\u2019re reading this, that lightning has likely already struck. You&#8217;re excited about creating a digital product that [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,42,72,14],"tags":[15,30],"table_tags":[],"class_list":["post-4839","post","type-post","status-publish","format-standard","hentry","category-content","category-digital-products","category-product-creation-and-development","category-strategy","tag-best-practices","tag-lists"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create a Digital Product That People Really Want<\/title>\n<meta name=\"description\" content=\"Wondering how to create a digital product that works, and sells? We\u2019ve put together a step by step guide, along with best practices!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/how-to-create-digital-product\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create a Digital Product That People Really Want\" \/>\n<meta property=\"og:description\" content=\"Wondering how to create a digital product that works, and sells? 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