{"id":4631,"date":"2022-09-20T05:00:00","date_gmt":"2022-09-20T13:00:00","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=4631"},"modified":"2025-12-04T09:38:23","modified_gmt":"2025-12-04T17:38:23","slug":"how-to-sell-digital-products-online","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/how-to-sell-digital-products-online\/","title":{"rendered":"How to sell digital products"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p><strong><em>TL;DR: Not sure how to sell digital products online? Our step-by-step guide will walk you through it!<\/em><\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>All that work designing your product, writing the perfect copy, and now it&#8217;s finally time to sell it. How exciting!&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You&#8217;re ready to tap into that passive income stream and watch your bank account grow steadily. You have access to millions of people who may want to purchase your digital product, and with global e-commerce sales predicted to hit <a href=\"https:\/\/www.statista.com\/statistics\/379046\/worldwide-retail-e-commerce-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">$7.4 trillion by 2025<\/a>, you&#8217;ve got a lot to be excited about.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The potential is there, but it&#8217;s not quite that simple. You&#8217;ve done the easy part\u2014now onto the hardest part of your journey: selling. As someone with hard-won experience struggling to sell my digital products, I know the journey well. And I know you can get the sales, grow your bank account, and enjoy watching all that hard work pay off. Start with finding a <a href=\"https:\/\/flodesk.com\/blog\/sale-page-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">sales page template<\/a> builder that&#8217;s optimized for conversion, like Flodesk Checkout. Or, you can look at other options, like <a href=\"https:\/\/flodesk.com\/blog\/leadpages-alternatives\/\">Leadpages alternatives<\/a>.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>So, if you&#8217;ve already got a plan for <a href=\"https:\/\/flodesk.com\/blog\/small-business-email-marketing\/\">how to sell your digital product online<\/a> or you need help mapping out your route, we&#8217;re here to help you go from &#8220;listed&#8221; to a long list of customers.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #f0c8c7; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Brilliant email marketing, made beautifully simple<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Own your growth with powerful, intuitive tools designed to drive big wins for your small business.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #f0c8c7;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"benefits-of-selling-digital-products-online\" name=\"benefits-of-selling-digital-products-online\" data-animate data-destination=\"benefits-of-selling-digital-products-online\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>Benefits of selling digital products online<\/strong><\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We won&#8217;t lie to you\u2014creating a digital product is work. But when you look at all the benefits, it pays off to put the time and effort in. Here&#8217;s why we love selling digital products:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li>You have to potential to make money in your sleep. Hey there, passive income!<br><\/li>\n\n\n\n<li>Digital products typically yield higher profit margins than physical products (we&#8217;ll show you <a href=\"https:\/\/flodesk.com\/blog\/how-to-price-digital-downloads\/\">how to price your digital download<\/a>).<br><\/li>\n\n\n\n<li>They&#8217;re the most effective way to grow your income stream (passively), so you can leave your 9-5 (if you want).<br><\/li>\n\n\n\n<li>Do you have a computer, wifi connection, and dedication? Then you have everything you need to sell a digital product. Oh, and <a href=\"https:\/\/flodesk.com\/checkout\">Flodesk Checkout<\/a>, of course.<br><\/li>\n\n\n\n<li>Reach a global audience. You can sell nearly anywhere!<br><\/li>\n\n\n\n<li>Your income is limitless. Creators like <a href=\"https:\/\/www.justinwelsh.me\/blog\/guide-online-income\" target=\"_blank\" rel=\"noreferrer noopener\">Justin Welsh<\/a> have topped outrageous figures like $1.3 million in 27 months from selling online courses.<br><\/li>\n\n\n\n<li>Selling digital products doesn&#8217;t require production or shipping costs, inventory, or logistics, so it&#8217;s super simple.<br><\/li>\n\n\n\n<li>You can automate a majority of the work involved in <a href=\"https:\/\/university.flodesk.com\/flodesk-workflows\">digital product delivery<\/a>.<br><\/li>\n\n\n\n<li>You can build an engaged audience\u2014the kind that will open up countless new and exciting opportunities for you.<\/li>\n<\/ol>\n<\/div>\n\n<div id=\"are-there-any-drawbacks-to-selling-a-digital-product-online\" name=\"are-there-any-drawbacks-to-selling-a-digital-product-online\" data-animate data-destination=\"are-there-any-drawbacks-to-selling-a-digital-product-online\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>Are there any drawbacks to selling a digital product online?<\/strong><\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Unlimited income potential with minimal work sounds amazing, right? But selling a digital product online doesn&#8217;t just happen like that.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Before your product can effortlessly rake in the Benjamins, you have to put the work in and stay committed to overcoming some tough challenges:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li>You have to catch your ideal customer\u2019s attention and convince them to buy your product.<br><\/li>\n\n\n\n<li>You have to overcome tight competition. Unless your product is genuinely unique, the market is highly competitive.<br><\/li>\n\n\n\n<li>Piracy is a real threat\u2014thieves can easily steal and resell your digital products.<br><\/li>\n\n\n\n<li>Exponential growth can be tough to handle. Harder still is knowing when you need help\u2014most successful creators hire assistants, which comes with its own challenges.<\/li>\n<\/ol>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We know you can do it though. So, when you&#8217;re ready to start selling, read on. We&#8217;ve got you!<\/p>\n<\/div>\n\n<div id=\"how-to-sell-digital-products-online\" name=\"how-to-sell-digital-products-online\" data-animate data-destination=\"how-to-sell-digital-products-online\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>How to sell digital products online<\/strong><\/h2>\n<\/div>\n\n<div id=\"step-1-define-your-target-market\" name=\"step-1-define-your-target-market\" data-animate data-destination=\"step-1-define-your-target-market\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>Step 1: Define your target market<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Before you create your digital product, identify your target audience. This will help you understand their pain points and create a product that feels tailored to them. But if you got really excited and created a product before defining your market, that&#8217;s okay. We&#8217;re here to help.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here&#8217;s how it boils down: it&#8217;ll be tough to be successful if you&#8217;re not specific about who you&#8217;re selling to. &#8220;The riches are in the niches,&#8221; as they say. Think about <em>why <\/em>someone would buy from you and what your goal is (besides raking in all that cash). This will help you define your audience.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A few things to consider about your ideal customer:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>The problems they face<\/li>\n\n\n\n<li>The language they use<\/li>\n\n\n\n<li>What they want to achieve<\/li>\n\n\n\n<li>What they\u2019re afraid of.<\/li>\n\n\n\n<li>What causes them pain.<\/li>\n\n\n\n<li>What solutions already exist (and why your ideal customer isn\u2019t using them)<\/li>\n\n\n\n<li>How your product could impact their lives<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can increase the odds in your favor by getting highly specific about your target market. For example, lots of people want to be fit and healthy, but far fewer want to do so to dominate the Ironman competition. That gives <a href=\"https:\/\/joshmuskin.com\/ironman-nutrition-plan\/\" target=\"_blank\" rel=\"noreferrer noopener\">JM Fitness\u2019 $27 Ironman Nutrition Plan<\/a> a unique market to cater to\u2014one far more likely to buy because the product serves their specific needs.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1389\"\n  data-height=\"762\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/JM-Fitness.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/JM-Fitness-32x18.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/JM-Fitness-200x110.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/JM-Fitness-450x247.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/JM-Fitness-700x384.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/JM-Fitness-1000x549.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/JM-Fitness.png 1389w\"\n            data-width=\"1389\"\n      data-height=\"762\"\n      data-fit=\"cover\"\n      width=\"1389\"\n      height=\"762\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>What makes this example such a good one?<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li>It serves a niche audience.<br><\/li>\n\n\n\n<li>The page hits on the struggles of being a regular person with big physical goals.<br><\/li>\n\n\n\n<li>It uses language anyone can understand, helping create a bond with the reader.<br><\/li>\n\n\n\n<li>The page provides valuable info, even if a viewer doesn\u2019t buy the nutrition plan.<br><\/li>\n\n\n\n<li>It paints a clear picture of what\u2019s in store for the reader and how it will help them.<\/li>\n<\/ol>\n<\/div>\n\n<div id=\"step-2-create-an-online-store-or-landing-page\" name=\"step-2-create-an-online-store-or-landing-page\" data-animate data-destination=\"step-2-create-an-online-store-or-landing-page\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>Step 2: Create an online store or landing page<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Your options for selling online are nearly limitless. There&#8217;s Gumroad, Kajabi, Etsy, Samcart, and even Amazon. While it certainly doesn&#8217;t hurt to sell on these sites, it&#8217;s worth investing in your own platform (or a sales experience that matches the look and feel of your site, like Flodesk Checkout) or finding alternative options. Need help? Check out our <a href=\"https:\/\/flodesk.com\/blog\/samcart-alternatives\/\">Samcart alternatives<\/a> blog post!<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Flodesk Checkout is easy to set up and includes a sales, checkout, and delivery page to create a <a href=\"https:\/\/flodesk.com\/blog\/email-marketing-software-for-ecommerce\/\">seamless ecommerce experience<\/a>. Customers can buy and receive the digital downloads within seconds, and you can even add them to your email list if they opt-in when they buy from you. Everybody wins.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Check out Flodesk superstar customer <a href=\"https:\/\/anindigoday.com\/shop-my-instagram-stories\/#\/\" target=\"_blank\" rel=\"noreferrer noopener\">An Indigo Day<\/a> for inspiration on how your <a href=\"https:\/\/flodesk.com\/blog\/how-to-start-an-ecommerce-side-hustle\/\">ecommerce store<\/a> can connect the dots between your website, social media, lead generation, and sales.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"933\"\n  data-height=\"929\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/An-Indigo-Day-store-example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/An-Indigo-Day-store-example-32x32.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/An-Indigo-Day-store-example-200x199.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/An-Indigo-Day-store-example-450x448.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/An-Indigo-Day-store-example-700x697.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/An-Indigo-Day-store-example.png 933w\"\n            data-width=\"933\"\n      data-height=\"929\"\n      data-fit=\"cover\"\n      width=\"933\"\n      height=\"929\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #f0c8c7; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Plans built to grow with you. Pricing that puts you first.<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>See why Flodesk is the world\u2019s most-loved email marketing platform.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #f0c8c7;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"step-3-drive-traffic\" name=\"step-3-drive-traffic\" data-animate data-destination=\"step-3-drive-traffic\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>Step 3: Drive traffic<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Whether you built your own online store or sell via a platform like Amazon or Flodesk Checkout, you\u2019ll need to guide people to your landing page or shop.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There are seven strategies online retailers use to get people (aka \u201ctraffic\u201d) to their website or store page. Let&#8217;s take a quick look at each!<\/p>\n<\/div>\n\n<div id=\"search-engine-optimization-seo\" name=\"search-engine-optimization-seo\" data-animate data-destination=\"search-engine-optimization-seo\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\"><strong>Search engine optimization (SEO)<\/strong><\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When done correctly, SEO can deliver big wins. Imagine your ideal customer needs your product, they Google what they&#8217;re looking for, and your product page pops up. They click. It&#8217;s a win. And despite Gen Z using social media as their search engine, Google and other search engines remain the lords of queries.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/videos.brightedge.com\/research-report\/BrightEdge_ChannelReport2019_FINAL.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">68%<\/a> of online experiences still originate in that famous search bar, and it\u2019s where devices like Alexa pull their oh-so-helpful answers. Moral of the story? SEO <em>needs <\/em>to be part of your game plan.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Keep in mind though that the internet is full of misleading \u201cadvice\u201d on how to do SEO. And since this isn\u2019t a post on SEO tactics, we\u2019ll drop the ultimate SEO truth before moving on: as long as you put the user experience first, you\u2019re on the right track. All Google cares about is providing excellent service to its users, so if you\u2019re doing the same, you\u2019re golden.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>One final note: SEO is a long-game play. You won\u2019t see overnight results, so get started and pair it with other traffic-driving strategies, like social media.<\/p>\n<\/div>\n\n<div id=\"social-media\" name=\"social-media\" data-animate data-destination=\"social-media\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\"><strong>Social media<\/strong><\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Want to sell to the masses? Build a community on social media first. Your product can help dictate where you sell. For example, if you have a copywriting course, LinkedIn is a safe bet. But if you&#8217;re selling a video-based products, Instagram, TikTok, or YouTube may be a better fit.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There&#8217;s no need to conquer every platform all at one, and in fact, we don&#8217;t recommend it. It&#8217;s similar to the &#8220;sell to everyone&#8221; approach.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The key to winning with social media and driving followers to your product is to show up consistently and provide value. You should aim to entertain, educate, inform, or inspire your audience.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It&#8217;s tempting to sell, sell, sell, but on social media, you want to have a variety of posts, not just sales content. If you provide enough value to your audience and create a strong sense of community, they\u2019ll sell themselves on your product.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/nataliefranke.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Natalie Franke<\/a>\u2019s Instagram feed is the perfect example of how to use social media to gain attention for your digital products by first providing value and building a strong community:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li>Natalie shows off her personality in a genuine and relatable way\u2014perfect for building connections.<\/li>\n\n\n\n<li>She tells personal stories, so you feel both part of her story and inspired for your own journey\u2014both valuable takeaways.<\/li>\n\n\n\n<li>The product pitches feel natural, not forced.<\/li>\n\n\n\n<li>She includes plenty of wisdom that gives you immediate value.<\/li>\n<\/ol>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"848\"\n  data-height=\"855\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Natalie-Frankes-Instagram-feed.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Natalie-Frankes-Instagram-feed-32x32.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Natalie-Frankes-Instagram-feed-200x202.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Natalie-Frankes-Instagram-feed-450x454.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Natalie-Frankes-Instagram-feed-700x706.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Natalie-Frankes-Instagram-feed.png 848w\"\n            data-width=\"848\"\n      data-height=\"855\"\n      data-fit=\"cover\"\n      width=\"848\"\n      height=\"855\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Read next: <a href=\"https:\/\/flodesk.com\/blog\/add-multiple-links-to-instagram-bio\">How to add multiple links to your Instagram bio<\/a><\/em><\/p>\n<\/div>\n\n<div id=\"content-marketing\" name=\"content-marketing\" data-animate data-destination=\"content-marketing\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\"><strong>Content<\/strong> <strong>marketing<\/strong><\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Content marketing takes a holistic approach, including all content, from SEO to social media to your blog. If you get it right, content marketing will consistently drive traffic and potential customers straight to you.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>However, you want to apply the same rules we discussed earlier: don\u2019t try to oversell, and always put the user experience first. Content marketing is a long-term game, unless you&#8217;re fortunate enough to have a large audience already. So, if you want to add some fuel to the fire, keep reading. We&#8217;ve got some suggestions!<\/p>\n<\/div>\n\n<div id=\"influencer-marketing\" name=\"influencer-marketing\" data-animate data-destination=\"influencer-marketing\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\"><strong>Influencer marketing<\/strong><\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Celebrities, including social media influencers, can sell products like they&#8217;re giving away free money. Their large audiences could become your best customers (if your product matches their needs). But you need to choose the <em>right <\/em>influencer.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Are you selling business courses? A makeup or lifestyle influencer probably isn&#8217;t the best fit. But if you&#8217;re selling a Makeup: 101 course, they&#8217;re perfect. The key is to work with an influencer whose audience aligns with what you&#8217;re selling.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong><em>Pro tip<\/em><\/strong><em>: Don\u2019t jump right into you ask. Like posts, and leave thoughtful comments that build trust and a genuine connection with the influencer. Build to your request gradually and authentically to increase your chances of a &#8220;yes!&#8221;&nbsp;<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Working with influencers to market your digital product can get expensive if you&#8217;re not careful. Influencer marketing is a <a href=\"https:\/\/www.agilitypr.com\/pr-news\/public-relations\/state-of-influencer-marketing-new-report-reveals-top-trending-instagram-topics-for-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">$15 billion dollar industry<\/a>, and for good reason. The right influencer can turn a trickle of sporadic downloads into a raging river of revenue.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You don\u2019t need to go full-on Dunkin\u2019 Donuts and sponsor TikTok\u2019s <a href=\"https:\/\/influencehunter.com\/2022\/06\/15\/charli-damelio-and-dunkin-donuts-a-tiktok-influencer-marketing-case-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">influencer Charli D\u2019Amelio<\/a>, who has over three million followers, to take advantage of influencer marketing.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"482\"\n  data-height=\"453\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Charli-DAmelio-TikTok-example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Charli-DAmelio-TikTok-example-32x30.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Charli-DAmelio-TikTok-example-200x188.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Charli-DAmelio-TikTok-example-450x423.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Charli-DAmelio-TikTok-example.png 482w\"\n            data-width=\"482\"\n      data-height=\"453\"\n      data-fit=\"cover\"\n      width=\"482\"\n      height=\"453\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Remember, the term \u201cinfluencer\u201d is not about how many followers a person has; a person can be an influencer with only a few thousand followers. It\u2019s more about how <em>engaged<\/em> their community is.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Find someone with an audience that hangs on their every word and suggestion\u2014ideally someone who would genuinely love your product\u2014and reach out to discuss collaborating with them.<\/p>\n<\/div>\n\n<div id=\"paid-ads\" name=\"paid-ads\" data-animate data-destination=\"paid-ads\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\"><strong>Paid ads<\/strong><\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Pay-per-click (PPC) is a tactic marketer use to funnel leads to online stores from both Google and social media (specifically Facebook and Instagram).<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It involves creating an advertisement for your digital product and paying to show that ad either at the top of Google\u2019s search results for specific search queries, or on social media to people who have shown interest in similar topics and brands.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>PPC is a powerful way to generate momentum for your digital product and boost sales. But it can get quite costly. We suggest using it to fill in the gap from longer-burn tactics like SEO and social media while they\u2019re still building momentum.<\/p>\n<\/div>\n\n<div id=\"affiliate-marketing\" name=\"affiliate-marketing\" data-animate data-destination=\"affiliate-marketing\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\"><strong>Affiliate marketing<\/strong><\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A simple strategy that can add some serious rocket fuel to your online product sales is incentivizing people to promote your digital product for you. Typically, you do this in exchange for a fee or a percentage of any product sales they generate.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Yes, offering a commission like this eats into your profits. But if you offer someone a super generous 50% commission, they will work extra hard to deliver sales to your door\u2014all without you doing anything. Yes, you\u2019ll have 50% less than if you sold the product yourself, but you likely wouldn\u2019t have made those sale on your own.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Offer a strong affiliate program, and your product will sell itself.Imagine a scenario <a href=\"https:\/\/twitter.com\/thejustinwelsh\/status\/1453029820753973255\" target=\"_blank\" rel=\"noreferrer noopener\">as Justin describes<\/a> in the screenshot example below. Would you say no to $2,040 per month for doing no work to sell your product? We wouldn&#8217;t either!<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"589\"\n  data-height=\"475\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Justin-Welsh-Twitter-example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Justin-Welsh-Twitter-example-32x26.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Justin-Welsh-Twitter-example-200x161.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Justin-Welsh-Twitter-example-450x363.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Justin-Welsh-Twitter-example.png 589w\"\n            data-width=\"589\"\n      data-height=\"475\"\n      data-fit=\"cover\"\n      width=\"589\"\n      height=\"475\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"email-marketing\" name=\"email-marketing\" data-animate data-destination=\"email-marketing\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\"><strong>Email marketing<\/strong><\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Email marketing earns a <a href=\"https:\/\/www.litmus.com\/resources\/email-marketing-roi\/\" target=\"_blank\" rel=\"noreferrer noopener\">higher average ROI<\/a> than any other marketing channel\u2014$36 for every dollar spent. That\u2019s a 3,500% increase! This alone should convince you of one thing: you can\u2019t afford to pass on email marketing. When thinking about <a href=\"https:\/\/flodesk.com\/blog\/email-marketing-for-coaches\/\">how to sell your digital products<\/a>, there&#8217;s no better investment of your time or money.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Email marketing is the ultimate strategy to tie every element of your digital sales presence together.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/flodesk.com\/blog\/email-marketing-software-for-small-businesses\/\">Choosing the right email provider<\/a> is an absolutely critical first step. Most people decide based on a few key things:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Price and ROI<\/li>\n\n\n\n<li>Ease of use<\/li>\n\n\n\n<li>Email delivery rates<\/li>\n\n\n\n<li>Features and reporting<\/li>\n\n\n\n<li>Design quality<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Looking for a scalable solution that&#8217;s scalable? You&#8217;ve come to the right place\u2014we offer the only flat-rate <em>forever<\/em> fee that never increases. We also offer highly-rated tutorials to help you conquer everything from <a href=\"https:\/\/flodesk.com\/blog\/3-steps-send-first-flodesk-email\/\">sending your first email<\/a> to <a href=\"http:\/\/help.flodesk.com\/en\/articles\/3184151-how-to-create-a-lead-magnet-automation\" class=\"broken_link\">lead magnet automation<\/a>, and <a href=\"https:\/\/flodesk.com\/blog\/how-to-write-a-product-launch-email\/\">how to write a product launch email<\/a>.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #f0c8c7; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Find your perfect plan<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>See exactly how pricing scales with your audience, and only pay for what you use. No hidden fees, no surprises.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #f0c8c7;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"step-4-repeat-repeat-repeat\" name=\"step-4-repeat-repeat-repeat\" data-animate data-destination=\"step-4-repeat-repeat-repeat\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>Step 4: Repeat, repeat, repeat<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re happy with one product, we won\u2019t stop you. But if you\u2019re ambitious and want to create more products, roll back to step one and repeat as needed. Everything you&#8217;ve already done will help you forge ahead with your next digital product.Tap into your community and keep them updated with what you\u2019re creating next. Document the process and let them be in it with you, whether via social media, email, or both. Grab a <a href=\"https:\/\/flodesk.com\/blog\/product-launch-email-template\/\">product launch email template<\/a> when it\u2019s time to announce pre-orders and throw out some giveaways or <a href=\"https:\/\/flodesk.com\/blog\/affiliate-email-marketing\/\">affiliate campaigns<\/a> to generate hype.<\/p>\n<\/div>\n\n<div id=\"our-top-marketing-tips\" name=\"our-top-marketing-tips\" data-animate data-destination=\"our-top-marketing-tips\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>Our top marketing tips<\/strong><\/h2>\n<\/div>\n\n<div id=\"offer-discounts-and-coupons\" name=\"offer-discounts-and-coupons\" data-animate data-destination=\"offer-discounts-and-coupons\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>Offer discounts and coupons<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Discounts are powerful marketing tactics that can help drive sales over and over. So, the next time you find yourself grabbing a meal deal or armfuls of discounted items on the endcap of a supermarket aisle, stop and ask yourself: are you buying these items because you need or want them, or because you\u2019re getting a deal?<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Often, people don\u2019t stop to think about how much they\u2019re actually saving\u2014the mere word \u201cdiscount\u201d or \u201csaving\u201d triggers a strong purchase impulse.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It helps that discounts play into a common persuasion strategy: comparison. When we see a higher price decrease, we want to act now and grab the bargain. The lower price seems even more appealing when we see it next to a higher one.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Take a look at this fantastic discount example from <a href=\"https:\/\/www.hairforthegirls.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hair for the Girls<\/a>, built with Flodesk.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"700\"\n  data-height=\"762\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Hair-for-the-Girls-discount-example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Hair-for-the-Girls-discount-example-32x35.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Hair-for-the-Girls-discount-example-200x218.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Hair-for-the-Girls-discount-example-450x490.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Hair-for-the-Girls-discount-example.png 700w\"\n            data-width=\"700\"\n      data-height=\"762\"\n      data-fit=\"cover\"\n      width=\"700\"\n      height=\"762\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"focus-on-exceptional-email-marketing\" name=\"focus-on-exceptional-email-marketing\" data-animate data-destination=\"focus-on-exceptional-email-marketing\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>Focus on exceptional email marketing<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The easiest way to get started with email marketing is to create a lead magnet, or what we like to call \u201cgated content.\u201d Here\u2019s how the strategy breaks down:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li>Your potential customer sees a social post or ad offering a free sample of your product (for example, an abridged PDF of your ebook or a free bonus introductory lesson to your course).<br><\/li>\n\n\n\n<li>They\u2019re intrigued and all it takes to get this sample is their email address\u2014sold!<br><\/li>\n\n\n\n<li>Your email service provider receives their email address, adds it to your contacts list and automatically sends the subscriber their freebie.<br><\/li>\n\n\n\n<li>Your email software then sends the subscriber more <a href=\"https:\/\/flodesk.com\/blog\/email-automation-tools\/\">automated emails<\/a> as written and scheduled by you; these nurture your subscriber with valuable info, discounts, and the like until they\u2019re ready to buy.<\/li>\n<\/ol>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/flodesk.com\/blog\/small-business-email-marketing\/\">Small business email marketing<\/a> is one of the fastest ways to send product sales through the roof. By creating a lead magnet, you have a powerful marketing device that works tirelessly to keep building your list of people who have expressed interest in you, your content, and your product.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #f0c8c7; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Start sending emails people love to get<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Flodesk\u2019s affordable, transparent pricing puts small business owners first\u2014always.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #f0c8c7;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1065\"\n  data-height=\"672\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Flodesk-opt-in-form-example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Flodesk-opt-in-form-example-32x20.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Flodesk-opt-in-form-example-200x126.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Flodesk-opt-in-form-example-450x284.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Flodesk-opt-in-form-example-700x442.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Flodesk-opt-in-form-example-1000x631.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Flodesk-opt-in-form-example.png 1065w\"\n            data-width=\"1065\"\n      data-height=\"672\"\n      data-fit=\"cover\"\n      width=\"1065\"\n      height=\"672\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"create-an-affiliate-program\" name=\"create-an-affiliate-program\" data-animate data-destination=\"create-an-affiliate-program\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>Create an affiliate program<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We\u2019ve already touched on the power of affiliate marketing to get others to sell your product for you, but it bears repeating.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Incentivize people who\u2019ve already bought your product to sell it to others for a commission. What percentage you offer is entirely up to you, but offering a solid commission will encourage people to rave about your digital product and become highly persuasive salespeople.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Why will they be so persuasive? Because almost nothing is more convincing to a potential customer than an enthused fan or a positive review from a trusted source.<\/p>\n<\/div>\n\n<div id=\"educate-your-audience\" name=\"educate-your-audience\" data-animate data-destination=\"educate-your-audience\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>Educate your audience<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Educational content is an effective marketing strategy in any medium\u2014email newsletters, LinkedIn posts, Twitter threads, TikTok videos, Instagram reels, YouTube, and more\u2014and it has the ability to bring you all the digital product sales you need without advertising.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Teach people how to do what you do, providing value <em>for free,<\/em> so they view you as the go-to brand for anything relating to your niche.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>And that\u2019s where your product comes in. It\u2019s the solution that ties into all the educational content you\u2019ve been sharing\u2014the product that makes life better for your customers.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Of course, this is a considerably more effective strategy if your product already centers around the education sphere. But it\u2019s a powerful marketing resource to tap into for almost any business.<\/p>\n<\/div>\n\n<div id=\"offer-a-guarantee\" name=\"offer-a-guarantee\" data-animate data-destination=\"offer-a-guarantee\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>Offer a guarantee<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Far too many brands are terrified to offer a guarantee, which could be a huge disservice. A guarantee helps reduce the feeling of risk. They help people overcome the fear of buyer\u2019s remorse, and they give people more confidence in your product.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>And the beautiful little secret underneath it all? Hardly anyone takes up a money-back guarantee, so the impact on your bottom line will be minimal. <a href=\"https:\/\/flodesk.com\/blog\/digital-product-reviews\/\">Digital product reviews<\/a> are also a great way to build trust and help customers feel more at ease when purchasing your product.<\/p>\n<\/div>\n\n<div id=\"give-away-a-freebie\" name=\"give-away-a-freebie\" data-animate data-destination=\"give-away-a-freebie\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>Give away a freebie<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When you give people something first, you increase the chance they\u2019ll respond the way you want. It\u2019s basic psychology, and a powerful sales technique.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A great way to do this is offering a sample of your digital product. Say you\u2019re selling a 100-page ebook; the freebie could be a 25-page abridged version.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You are giving potential customers something valuable, which moves them further along their purchasing journey. You\u2019re also helping them overcome their hesitancy and convince themselves your product is worth buying.<\/p>\n<\/div>\n\n<div id=\"ready-to-sell\" name=\"ready-to-sell\" data-animate data-destination=\"ready-to-sell\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>Ready to sell?<\/strong><\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Creating a digital product is only part of the journey for any online business owner. Selling digital products requires a strong marketing strategy. Our best advice? Don\u2019t try to tick every marketing box right away, especially if you\u2019re a solopreneur. Instead, choose the tactics that feel best suited to your skills.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re already an avid blogger, then SEO is probably a wise choice. If you spend hours browsing social media everyday, why not use those hours to market yourself too? Or maybe email marketing is your go-to, and you\u2019re still seeing dollar signs at that enticing ROI potential.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Start small, stack your successes, and pretty soon, you\u2019ll be selling digital products like a pro.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2160\"\n  data-height=\"2160\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-32x32.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-200x200.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-450x450.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-700x700.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1000x1000.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1400x1400.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1800x1800.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080.jpg 2160w\"\n            data-width=\"2160\"\n      data-height=\"2160\"\n      data-fit=\"cover\"\n      width=\"2160\"\n      height=\"2160\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"faqs\" name=\"faqs\" data-animate data-destination=\"faqs\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>FAQs<\/strong><\/h2>\n<\/div>\n\n<div id=\"is-it-hard-to-sell-digital-products-online\" name=\"is-it-hard-to-sell-digital-products-online\" data-animate data-destination=\"is-it-hard-to-sell-digital-products-online\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>Is it hard to sell digital products online?<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It can be. But with a solid digital marketing strategy, it&#8217;s possible to sell digital products online.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Nail down <em>exactly<\/em> who your product is for, how it improves their lives, and which marketing tactics you want to use to generate interest. How easy it is to sell depends on how persuasive your marketing is and how strong your community is.<\/p>\n<\/div>\n\n<div id=\"what-digital-products-are-in-demand\" name=\"what-digital-products-are-in-demand\" data-animate data-destination=\"what-digital-products-are-in-demand\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>What digital products are in demand?<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In the broadest sense, there are four kinds of digital products: educational products, community memberships, licensed products like stock images, and digital tools or templates.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Digital courses, videos, and ebooks that solve a pain point are always in high demand; they also benefit from being evergreen\u2014once you\u2019ve created one of these digital products, they require little to no maintenance to keep earning.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Other popular digital products range from illustrations to software, audio, research, and more. The only limit is your imagination. We recently created a post with <a href=\"https:\/\/flodesk.com\/blog\/ideas-for-digital-products\/\">ideas for digital products<\/a> to help, so check that out for inspiration!<\/p>\n<\/div>\n\n<div id=\"whats-an-example-digital-product\" name=\"whats-an-example-digital-product\" data-animate data-destination=\"whats-an-example-digital-product\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>What\u2019s an example digital product?<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>An online community dedicated to helping you improve your craft (e.g., writing or drawing)<\/li>\n\n\n\n<li>An online video course to teach you how to play guitar&nbsp;<\/li>\n\n\n\n<li>Licensed stock files available for download (stock photos and videos, sound effects, etc.)<\/li>\n\n\n\n<li>Selling digital art, either created on commission or from a library of assets<\/li>\n<\/ul>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>TL;DR: Not sure how to sell digital products online? Our step-by-step guide will walk you through it! All that work designing your product, writing the perfect copy, and now it&#8217;s finally time to sell it. How exciting!&nbsp; You&#8217;re ready to tap into that passive income stream and watch your bank account grow steadily. You have [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[15,16,30],"table_tags":[],"class_list":["post-4631","post","type-post","status-publish","format-standard","hentry","category-strategy","tag-best-practices","tag-content-ideas","tag-lists"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Sell Digital Products Online \u2013 Actionable Tips &amp; Steps<\/title>\n<meta name=\"description\" content=\"Knowing how to sell digital products online is a vital part of your product strategy \u2013 so we\u2019ve put together a guide to doing just that!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/how-to-sell-digital-products-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Sell Digital Products Online \u2013 Actionable Tips &amp; Steps\" \/>\n<meta property=\"og:description\" content=\"Knowing how to sell digital products online is a vital part of your product strategy \u2013 so we\u2019ve put together a guide to doing just that!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/flodesk.com\/blog\/how-to-sell-digital-products-online\/\" \/>\n<meta property=\"og:site_name\" content=\"Flodesk\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-20T13:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-04T17:38:23+00:00\" \/>\n<meta name=\"author\" content=\"Fer Villanueva\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fer Villanueva\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/flodesk.com\/blog\/how-to-sell-digital-products-online\/\",\"url\":\"https:\/\/flodesk.com\/blog\/how-to-sell-digital-products-online\/\",\"name\":\"How to Sell Digital Products Online \u2013 Actionable Tips & Steps\",\"isPartOf\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#website\"},\"datePublished\":\"2022-09-20T13:00:00+00:00\",\"dateModified\":\"2025-12-04T17:38:23+00:00\",\"author\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/e213f7cfc9cd7027fbc5bb90e07492d2\"},\"description\":\"Knowing how to sell digital products online is a vital part of your product strategy \u2013 so we\u2019ve put together a guide to doing just that!\",\"breadcrumb\":{\"@id\":\"https:\/\/flodesk.com\/blog\/how-to-sell-digital-products-online\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/flodesk.com\/blog\/how-to-sell-digital-products-online\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/flodesk.com\/blog\/how-to-sell-digital-products-online\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/flodesk.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to sell digital products\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/flodesk.com\/blog\/#website\",\"url\":\"https:\/\/flodesk.com\/blog\/\",\"name\":\"Flodesk\",\"description\":\"A blog sharing email marketing strategies and best practices for small business owners\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/flodesk.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/e213f7cfc9cd7027fbc5bb90e07492d2\",\"name\":\"Fer Villanueva\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/508b4b9727899c5a78a441451db72c7280f2aaab43e819000a6389c75a7d2eb7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/508b4b9727899c5a78a441451db72c7280f2aaab43e819000a6389c75a7d2eb7?s=96&d=mm&r=g\",\"caption\":\"Fer Villanueva\"},\"description\":\"Meet Fer, the Lifecycle Marketing Manager at Flodesk who knows just when to hit \u201csend.\u201d A decade into crafting emails, she\u2019s your go-to for anything techy and coded. Off-duty, she\u2019s tinkering on the piano or whipping up meals for a cozy get-together with friends and family.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/fernandavillanueva\"],\"url\":\"https:\/\/flodesk.com\/blog\/author\/fervillanueva\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Sell Digital Products Online \u2013 Actionable Tips & Steps","description":"Knowing how to sell digital products online is a vital part of your product strategy \u2013 so we\u2019ve put together a guide to doing just that!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/flodesk.com\/blog\/how-to-sell-digital-products-online\/","og_locale":"en_US","og_type":"article","og_title":"How to Sell Digital Products Online \u2013 Actionable Tips & Steps","og_description":"Knowing how to sell digital products online is a vital part of your product strategy \u2013 so we\u2019ve put together a guide to doing just that!","og_url":"https:\/\/flodesk.com\/blog\/how-to-sell-digital-products-online\/","og_site_name":"Flodesk","article_published_time":"2022-09-20T13:00:00+00:00","article_modified_time":"2025-12-04T17:38:23+00:00","author":"Fer Villanueva","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Fer Villanueva","Est. reading time":"16 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/flodesk.com\/blog\/how-to-sell-digital-products-online\/","url":"https:\/\/flodesk.com\/blog\/how-to-sell-digital-products-online\/","name":"How to Sell Digital Products Online \u2013 Actionable Tips & Steps","isPartOf":{"@id":"https:\/\/flodesk.com\/blog\/#website"},"datePublished":"2022-09-20T13:00:00+00:00","dateModified":"2025-12-04T17:38:23+00:00","author":{"@id":"https:\/\/flodesk.com\/blog\/#\/schema\/person\/e213f7cfc9cd7027fbc5bb90e07492d2"},"description":"Knowing how to sell digital products online is a vital part of your product strategy \u2013 so we\u2019ve put together a guide to doing just that!","breadcrumb":{"@id":"https:\/\/flodesk.com\/blog\/how-to-sell-digital-products-online\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/flodesk.com\/blog\/how-to-sell-digital-products-online\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/flodesk.com\/blog\/how-to-sell-digital-products-online\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/flodesk.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to sell digital products"}]},{"@type":"WebSite","@id":"https:\/\/flodesk.com\/blog\/#website","url":"https:\/\/flodesk.com\/blog\/","name":"Flodesk","description":"A blog sharing email marketing strategies and best practices for small business owners","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/flodesk.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/flodesk.com\/blog\/#\/schema\/person\/e213f7cfc9cd7027fbc5bb90e07492d2","name":"Fer Villanueva","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/flodesk.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/508b4b9727899c5a78a441451db72c7280f2aaab43e819000a6389c75a7d2eb7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/508b4b9727899c5a78a441451db72c7280f2aaab43e819000a6389c75a7d2eb7?s=96&d=mm&r=g","caption":"Fer Villanueva"},"description":"Meet Fer, the Lifecycle Marketing Manager at Flodesk who knows just when to hit \u201csend.\u201d A decade into crafting emails, she\u2019s your go-to for anything techy and coded. Off-duty, she\u2019s tinkering on the piano or whipping up meals for a cozy get-together with friends and family.","sameAs":["https:\/\/www.linkedin.com\/in\/fernandavillanueva"],"url":"https:\/\/flodesk.com\/blog\/author\/fervillanueva\/"}]}},"_links":{"self":[{"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/posts\/4631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/comments?post=4631"}],"version-history":[{"count":13,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/posts\/4631\/revisions"}],"predecessor-version":[{"id":12063,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/posts\/4631\/revisions\/12063"}],"wp:attachment":[{"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/media?parent=4631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/categories?post=4631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/tags?post=4631"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/table_tags?post=4631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}