{"id":4544,"date":"2022-09-12T07:48:56","date_gmt":"2022-09-12T15:48:56","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=4544"},"modified":"2025-12-04T10:19:42","modified_gmt":"2025-12-04T18:19:42","slug":"what-is-a-digital-product","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/what-is-a-digital-product\/","title":{"rendered":"What is a digital product and is it worth creating?"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p><em><strong>TL;DR: We\u2019ve broken down what exactly a digital product is, what product types exist, and the who and why of creating and selling them!&nbsp;<\/strong><\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Digital product <\/em>is one of those terms that gets thrown around a lot, but many people don\u2019t understand what it actually means.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This article will break down some of the mystery surrounding digital products<em>. <\/em>Soon, you\u2019ll realize they\u2019re much more straightforward than you think\u2026 and you probably come into contact with them regularly.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Read on to learn more about digital products and how they compare to physical ones and digital services. We\u2019ll also outline four common types of digital products and provide some inspo if you want to create your own, so let\u2019s begin.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #ffffff; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Brilliant email marketing, made beautifully simple<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Own your growth with powerful, intuitive tools designed to drive big wins for your small business.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #ffffff;\">\n\t\t\t\tStart your free trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"so-what-is-a-digital-product\" name=\"so-what-is-a-digital-product\" data-animate data-destination=\"so-what-is-a-digital-product\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">So, what <em>is<\/em> a digital product?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A digital product<em> <\/em>is one that exists in a digital format rather than a physical format. Digital products can be free or paid, but most importantly, they should be helpful and provide value to the person who\u2019s accessing them.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To showcase just how diverse digital products can be, consider the following examples:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>The Netflix app on your phone<\/li>\n\n\n\n<li>A recipe book you paid for and downloaded<\/li>\n\n\n\n<li>A <a href=\"https:\/\/flodesk.com\/blog\/how-to-monetize-a-newsletter\/\">monetized email newsletter<\/a><\/li>\n\n\n\n<li>An online workout membership complete with guided videos and ebooks<\/li>\n\n\n\n<li>Wikipedia<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Read next: <\/strong>Need help coming up with a <a href=\"https:\/\/flodesk.com\/blog\/ideas-for-digital-products\/\">digital product idea<\/a> for your niche? We\u2019ve got your back.<\/p>\n<\/div>\n\n<div id=\"4-types-of-digital-products\" name=\"4-types-of-digital-products\" data-animate data-destination=\"4-types-of-digital-products\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">4 types of digital products<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>So many things fall under the umbrella of <em>digital products. <\/em>Let\u2019s check out some of the most popular categories first. This will help you understand what digital products look like, ideate some digital products, and maybe even think about how your business could <a href=\"https:\/\/flodesk.com\/blog\/how-to-sell-digital-downloads\/\">sell digital products.<\/a><\/p>\n<\/div>\n\n<div id=\"educational\" name=\"educational\" data-animate data-destination=\"educational\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Educational<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Simply put, an educational digital product teaches you something. Businesses put them together to share their knowledge and valuable information with their customers and communities. People download or purchase them to learn more about their content.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For example, this <a href=\"https:\/\/help.flodesk.com\/en\/articles\/3305268-how-do-i-create-an-opt-in-form\">Flodesk form<\/a> asks leads to opt-in to an email list to receive the educational download: <em>\u201cMy Top 5 Secrets To Social Media\u2014Revealed!\u201d <\/em>As a result, the reader will learn how to level up their social media skills.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1600\"\n  data-height=\"1087\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Example-of-Flodesk-form.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Example-of-Flodesk-form-32x22.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Example-of-Flodesk-form-200x136.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Example-of-Flodesk-form-450x306.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Example-of-Flodesk-form-700x476.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Example-of-Flodesk-form-1000x679.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Example-of-Flodesk-form-1400x951.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Example-of-Flodesk-form.png 1600w\"\n            data-width=\"1600\"\n      data-height=\"1087\"\n      data-fit=\"cover\"\n      width=\"1600\"\n      height=\"1087\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are a few more examples of educational digital products:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Guides on building the perfect <a href=\"https:\/\/flodesk.com\/blog\/ecommerce-marketing-strategies\/\">ecommerce marketing strategy<\/a><\/li>\n\n\n\n<li>Online courses<\/li>\n\n\n\n<li>Podcasts, virtual lectures, or webinars<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"templates\" name=\"templates\" data-animate data-destination=\"templates\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Templates<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Templates are popular digital products because they\u2019re easy to create and share. They also lend themselves to different industries like design, marketing, coaching, and event planning because they take many forms. After all, the word \u201ctemplate\u201d simply means a guide or sample that helps someone build something for themselves.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Let\u2019s look at some of Flodesk\u2019s <a href=\"https:\/\/flodesk.com\/blog\/newsletter-examples\/\">email newsletter<\/a> templates below. They act as starting points for email marketers who want to create their own emails quickly and efficiently (without sacrificing a great finished result).<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1600\"\n  data-height=\"1091\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Example-of-Flodesk-email-templates.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Example-of-Flodesk-email-templates-32x22.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Example-of-Flodesk-email-templates-200x136.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Example-of-Flodesk-email-templates-450x307.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Example-of-Flodesk-email-templates-700x477.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Example-of-Flodesk-email-templates-1000x682.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Example-of-Flodesk-email-templates-1400x955.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/Example-of-Flodesk-email-templates.png 1600w\"\n            data-width=\"1600\"\n      data-height=\"1091\"\n      data-fit=\"cover\"\n      width=\"1600\"\n      height=\"1091\"\n      loading=\"eager\"\n      alt=\"Flodesk email templates\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>And here are some other kinds of templates you might see circulating the web as digital products:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Social media or website graphics<\/li>\n\n\n\n<li>Calendars, organizers, or planners<\/li>\n\n\n\n<li>Posters, fliers, or invitations<\/li>\n\n\n\n<li>Banners or header images<\/li>\n\n\n\n<li>Surveys or quizzes<\/li>\n\n\n\n<li>Documents like CVs, project proposals, or business plans<\/li>\n<\/ul>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #ffffff; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Find your perfect plan<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>See exactly how pricing scales with your audience, and only pay for what you use. No hidden fees, no surprises.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #ffffff;\">\n\t\t\t\tStart your free trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"online-memberships\" name=\"online-memberships\" data-animate data-destination=\"online-memberships\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Online memberships<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In the context of a digital product, a membership usually means you sign up for some online group to access resources and information that\u2019s valuable to you.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Let\u2019s check out a few common examples of online membership sites:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Hobby or interest-based memberships<\/strong> (for example, travel groups, knitting groups, or book clubs)<\/li>\n\n\n\n<li><strong>Fitness-related memberships<\/strong> (like hiking, yoga, or other specialized sports groups)<\/li>\n\n\n\n<li><strong>Professional memberships<\/strong> (such as groups that provide professional development opportunities, like resources for teachers or content creators)<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>While memberships often encompass digital tools, they sometimes also involve digital services. In all the above examples, members probably receive digital products like video content and online tutorials, but also potentially get access to digital services like coaching or mentorship sessions.<\/p>\n<\/div>\n\n<div id=\"digital-tools\" name=\"digital-tools\" data-animate data-destination=\"digital-tools\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Digital tools<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>While digital tools are one of the more difficult digital products for the average person to create, they\u2019re still worth a mention here. And if you gain the right technical expertise (or know someone who already has it), you might be able to build one for yourself.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Digital tool <\/em>is an umbrella term that refers to platforms, web apps, mobile apps, software, and websites that make it easier for people to do specific tasks or carry out certain actions. You could use the word <em>digital tool <\/em>to refer to anything from the photo and video editing app VSCO to the survey platform Typeform.<\/p>\n<\/div>\n\n<div id=\"digital-products-vs-physical-products\" name=\"digital-products-vs-physical-products\" data-animate data-destination=\"digital-products-vs-physical-products\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Digital products vs. physical products<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>The main difference between a digital and physical product is that the former exists in a digital format and the latter in a physical one. You can touch a physical product, but you can\u2019t touch a digital product (unless you\u2019re touching your computer screen, and we don\u2019t want that).<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For example, a book is a physical product, whereas an ebook or online guide is a digital product.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It\u2019s worth noting that digital products can often transform into physical products, and vice versa. Let\u2019s say an influencer who released a popular cookbook online as a digital product. They might later decide to publish hard copies of the same cookbook and finally sell physical products.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>While some traditionalists prefer physical products to digital ones, selling digital products has a few key advantages.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>They\u2019re extremely <strong>easy to produce more (or less) of<\/strong><\/li>\n\n\n\n<li>They\u2019re ideal to sell online<\/li>\n\n\n\n<li>They usually <strong>cost very little money to create or replicate&nbsp;<\/strong><\/li>\n\n\n\n<li>They\u2019re <strong>easy to store<\/strong><\/li>\n\n\n\n<li>You usually <strong>don\u2019t need any special skills, materials, or resources to create them<\/strong><\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>You can send them to your customers right away <\/strong>(and even set up <a href=\"https:\/\/help.flodesk.com\/en\/articles\/3200783-how-to-create-your-first-workflow\">automated workflows<\/a> to do so for you)<\/p>\n<\/div>\n\n<div id=\"digital-products-vs-digital-services\" name=\"digital-products-vs-digital-services\" data-animate data-destination=\"digital-products-vs-digital-services\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Digital products vs. digital services<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Although there\u2019s some overlap between digital products and services, they aren\u2019t exactly the same. The easiest way to understand the difference is by taking the word \u2018digital\u2019 out of the picture. Think of the difference between products and services in general:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Products are things <\/strong><strong><em>(whether physical or digital)<\/em><\/strong><strong> we can interact with<\/strong>. We can look at them, download them, navigate them, and share them.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Services are actions that people perform for us or deliver to us. <\/strong>They usually consist of exchanging information.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>That\u2019s right\u2014this is where things get confusing. <strong>People who provide digital services sometimes also provide digital products. <\/strong>Here are a few examples of how that can look for content creators:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>A <strong>health coach<\/strong> might provide health coaching services consisting of one-on-one client sessions but also<em> <\/em>deliver digital products like recipe books, health journey planners, or workout regimens.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>A <strong>photographer <\/strong>might offer services like photoshoots or in-person photography classes but also<em> <\/em>deliver digital products like online photography class materials or customized presets.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>A <strong>business consultant <\/strong>might provide services like group or individual business coaching or workshops, but also<em> <\/em>deliver digital products like online guides to start your own business.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"can-anyone-create-digital-products\" name=\"can-anyone-create-digital-products\" data-animate data-destination=\"can-anyone-create-digital-products\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Can anyone create digital products?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019ve ever browsed the internet on your phone or computer, you\u2019ve come into contact with digital products\u2014you probably just didn\u2019t know the official term for them yet. And that\u2019s what\u2019s so exciting about digital products: <em>they come in all shapes and sizes, and anyone can create them.<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Digital products are flexible tools that entrepreneurs and online businesses can use to help with their marketing efforts, enrich branding, expand their network, provide customers with valuable resources, and ultimately reach new levels of success all around.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>So what are you waiting for? Whether you\u2019re an author who wants to make your novel into an audiobook or a blogger who wants to share downloadable freebies with your email subscribers, get started on your next digital product right away.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2160\"\n  data-height=\"2160\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-32x32.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-200x200.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-450x450.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-700x700.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1000x1000.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1400x1400.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1800x1800.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080.jpg 2160w\"\n            data-width=\"2160\"\n      data-height=\"2160\"\n      data-fit=\"cover\"\n      width=\"2160\"\n      height=\"2160\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>TL;DR: We\u2019ve broken down what exactly a digital product is, what product types exist, and the who and why of creating and selling them!&nbsp; Digital product is one of those terms that gets thrown around a lot, but many people don\u2019t understand what it actually means.&nbsp; This article will break down some of the mystery [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,42],"tags":[15,16,26],"table_tags":[],"class_list":["post-4544","post","type-post","status-publish","format-standard","hentry","category-content","category-digital-products","tag-best-practices","tag-content-ideas","tag-design-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is a Digital Product &amp; is it Worth Creating?<\/title>\n<meta name=\"description\" content=\"A digital product is created and sold online, making it super scalable and easily monetized. 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