{"id":4475,"date":"2022-09-02T05:04:51","date_gmt":"2022-09-02T13:04:51","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=4475"},"modified":"2026-04-29T10:53:03","modified_gmt":"2026-04-29T18:53:03","slug":"social-media-and-email-marketing-the-smb-marketing-dream-team","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/social-media-and-email-marketing-the-smb-marketing-dream-team\/","title":{"rendered":"Social media and email marketing: The SMB marketing dream team?"},"content":{"rendered":"
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TL;DR: Some things are just better together\u2014like email marketing and social media. Leverage this powerful duo to grow your list and your bank account.<\/strong><\/em><\/p>\n<\/div>\n\n

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Like peanut butter and jelly or grilled cheese and tomato soup, social media and email marketing are the perfect marketing combination for small businesses. While social media and email marketing are solid strategies individually, they are even more impactful when they join forces.<\/p>\n<\/div>\n\n

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Let\u2019s explore how these two marketing strategies can work for your small business!<\/p>\n<\/div>\n\n\n

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Sky-high ROI? Say hello to email marketing<\/strong><\/h2>\n<\/div>\n\n
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Have you spent hours perfecting your newsletter? Got lost in the millions of Canva templates for your next social post? Wondering if any of it will boost your return on investment (ROI)? I’ve been there too!<\/p>\n<\/div>\n\n

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But before you question if all that work is worth it, remember that ROI, all that cash, sales, conversions\u2014whatever you call it\u2014is all a direct result of your marketing efforts.<\/p>\n<\/div>\n\n

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Where email wins<\/strong><\/h3>\n<\/div>\n\n
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Research shows that for every dollar you spend on email marketing, you get $36 back, giving email marketing the highest return on investment of all marketing channels.<\/p>\n<\/div>\n\n

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Think about your social media audience and email marketing subscribers like patrons to your storefront. You own a brick-and-mortar that thousands of people pass by every day. These people are like your social media audience\u2014diverse, vast and probably not going to stop into your store. Then you\u2019ve got the passersby who stop into your store, look around and occasionally purchase from you. They\u2019re your email subscribers\u2014fewer, but engaged and interested in what you\u2019ve got going on in your shop. <\/p>\n<\/div>\n\n

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It\u2019s easy to see why email marketing beats out social media in the ROI game\u2014your subscribers are the ones stopping into your store.<\/p>\n<\/div>\n\n

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Those storefront visitors are the ones who subscribe to your email list and every time you land in their inboxes, it\u2019s because they willingly signed up for your email<\/a>. They told you they want to hear from you and engage with your business.<\/p>\n<\/div>\n\n

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Where social media can help<\/strong><\/h3>\n<\/div>\n\n
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Just because email marketing brings in more ROI doesn\u2019t mean social media doesn\u2019t play a part. According to Sprout Social, people are almost 58 percent more likely to buy from a brand they follow on social media. <\/p>\n<\/div>\n\n

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Use your social media accounts to build your brand awareness and a following. You can create captivating content that leaves your followers wanting more and then direct them to your email list to get the exclusive content they crave.<\/p>\n<\/div>\n\n

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How social media and email marketing work together<\/strong><\/h3>\n<\/div>\n\n
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Use both social media and email marketing to supercharge your efforts. Flodesk member Karen H. of The May Creative<\/em> suggests using social media to \u201ccultivate a community of people with similar interests.\u201d She views email marketing as a way \u201cto send curated content based on what your audience is most interested in, allowing you to personalize their needs\u201d\u2014ie, giving them access to that exclusive content you don\u2019t share on social. <\/p>\n<\/div>\n\n

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Remember, you\u2019re in it for the long haul, so you need to nurture your subscribers before they\u2019re ready to make a purchase.<\/p>\n<\/div>\n\n

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Pro<\/em><\/strong> <\/em>tip<\/em><\/strong>: Share lead magnets (<\/em>yes, that includes quizzes!<\/em><\/a>) and sign-up forms across your social media channels to help grow your list.  <\/em><\/p>\n<\/div>\n\n

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Take a look at the example below. Notice how Kylie (owner of Oxford Avenue) uses her social media account to drive users to sign up for her email list via an interior design quiz? It\u2019s the perfect way to funnel that broad social media audience into an engaged group that wants to hear from (and eventually spend money with) you.<\/p>\n<\/div>\n\n\n

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Want to go far and wide? Go social<\/strong><\/h2>\n<\/div>\n\n
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Social media can feel a bit overwhelming. Instagram, Facebook, Twitter, TikTok, Pinterest\u2014there are so many different platforms, algorithms and varying content requirements to consider. But with the potential to reach and engage millions of people almost effortlessly, it\u2019s worth taking some time to figure it out. <\/p>\n<\/div>\n\n

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Where social wins<\/strong><\/h3>\n<\/div>\n\n
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Not convinced? Hootsuite, a social media management platform, highlights some compelling stats that may have you revamping your dusty Facebook account or rethinking your social media strategy:
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