{"id":4462,"date":"2022-08-31T03:03:29","date_gmt":"2022-08-31T11:03:29","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=4462"},"modified":"2025-12-04T10:22:40","modified_gmt":"2025-12-04T18:22:40","slug":"how-to-start-an-ecommerce-side-hustle","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/how-to-start-an-ecommerce-side-hustle\/","title":{"rendered":"How to start a side hustle e-commerce business"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p>Want to break free from your day job and do something on your own? A side hustle could be the way to go! If you&#8217;re anxious about it, an ecommerce store could be a good way to dip your toes in the water.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Are you a regular nine-to-fiver looking to get into online coaching? Or maybe you create custom jewelry on the side that everyone you know loves? You can make it happen. It just takes a little research and planning.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Let&#8217;s dive into the six steps you should take to set up your online business (from scratch). We&#8217;ve got some tips too to ensure your success.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #201a55; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Find your perfect plan<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>See exactly how pricing scales with your audience, and only pay for what you use. No hidden fees, no surprises.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #201a55;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"6-steps-to-setting-up-your-ecommerce-side-hustle\" name=\"6-steps-to-setting-up-your-ecommerce-side-hustle\" data-animate data-destination=\"6-steps-to-setting-up-your-ecommerce-side-hustle\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">6 steps to setting up your ecommerce side hustle<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Building a business from the ground up is no easy feat, but ecommerce gets rid of some of the tougher barriers like figuring out where to set up a physical location. With ecommerce, you don&#8217;t need to hire staff (yet) and you might now even need to create a product or stock inventory, depending on your business.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This makes the financial implications a lot less scary. It also allows you to do it in small increments, building your business at your own pace. Here&#8217;s how you can get started.<\/p>\n<\/div>\n\n<div id=\"1-choose-a-side-hustle-that-works-for-you\" name=\"1-choose-a-side-hustle-that-works-for-you\" data-animate data-destination=\"1-choose-a-side-hustle-that-works-for-you\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Choose a side hustle that works for you<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When deciding what kind of business you want, think about your interests, skills and connections. What are you passionate about? What are you good at? As you ask those questions, try to find areas of overlap.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are a few popular ecommerce side hustles to spark an idea for yours:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Offer business or life coaching services<\/li>\n\n\n\n<li>Launch a dropshipping business<\/li>\n\n\n\n<li>Create and sell a unique product<\/li>\n\n\n\n<li>Build and\/or design websites<\/li>\n\n\n\n<li>Start your own skincare, makeup or clothing line<\/li>\n\n\n\n<li>Open an online bakery or meal prep service\u00a0<\/li>\n\n\n\n<li>Start a niche blog<\/li>\n\n\n\n<li>Develop online courses<\/li>\n\n\n\n<li>Offer freelance writing services<\/li>\n\n\n\n<li>Become a fitness and\/or nutrition trainer<\/li>\n\n\n\n<li>Offer social media management services<\/li>\n\n\n\n<li>Build a marketplace or membership community\u00a0<\/li>\n\n\n\n<li>Offer interior design services<\/li>\n\n\n\n<li>Launch an event planning business<\/li>\n\n\n\n<li>Provide digital marketing services<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Nothing jumping out at you? That&#8217;s okay\u2014the idea is to identify a business idea with potential and start your journey there.<\/p>\n<\/div>\n\n<div id=\"2-research-related-ecommerce-businesses\" name=\"2-research-related-ecommerce-businesses\" data-animate data-destination=\"2-research-related-ecommerce-businesses\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Research related ecommerce businesses<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Get to know your potential competition. Scope out similar businesses to see what your competitors are doing and gather information on what you need to do to build your ecommerce business.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1329\"\n  data-height=\"655\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Hair-for-the-Girls-header-example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Hair-for-the-Girls-header-example-32x16.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Hair-for-the-Girls-header-example-200x99.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Hair-for-the-Girls-header-example-450x222.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Hair-for-the-Girls-header-example-700x345.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Hair-for-the-Girls-header-example-1000x493.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Hair-for-the-Girls-header-example.png 1329w\"\n            data-width=\"1329\"\n      data-height=\"655\"\n      data-fit=\"cover\"\n      width=\"1329\"\n      height=\"655\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Let\u2019s say you\u2019re planning on creating and selling a unique or niche product like Yvette and Lindsay did over at <a href=\"https:\/\/www.hairforthegirls.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hair for the Girls<\/a>. First, Google similar businesses (in this case, something like &#8220;wigs&#8221;) and then answer the following questions:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>What specific products or services do they offer?\u00a0<\/li>\n\n\n\n<li>How are they making money (ie selling products or services, charging for ad space or affiliate marketing)?<\/li>\n\n\n\n<li>How is their website set up?\u00a0<\/li>\n\n\n\n<li>What is their pricing structure?\u00a0<\/li>\n\n\n\n<li>Are they active on social media? If so, which platforms?\u00a0<\/li>\n\n\n\n<li>Are they focused on a niche market?\u00a0<\/li>\n\n\n\n<li>Do they have a sign-up form to join an email list?\u00a0<\/li>\n\n\n\n<li>Do they have a blog?\u00a0<\/li>\n\n\n\n<li>What is their checkout or registration process like?\u00a0<\/li>\n\n\n\n<li>What type of payments do they accept?\u00a0<\/li>\n\n\n\n<li>Is it a one-person business or do they have a team?<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As you gather information, think about your own business and use your findings to come up with a business model that works for you.<\/p>\n<\/div>\n\n<div id=\"3-identify-and-learn-about-your-target-market\" name=\"3-identify-and-learn-about-your-target-market\" data-animate data-destination=\"3-identify-and-learn-about-your-target-market\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Identify and learn about your target market<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There\u2019s an old saying in the business world: If you\u2019re selling to everyone, you\u2019re selling to no one. And it\u2019s so true. While it may feel counterintuitive to narrow down your list of potential customers, there&#8217;s good reason to do so.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Imagine two event planners. One decides to take any work she can find\u2014weddings, conferences, birthday parties, she\u2019ll do it all. The other decides to focus on corporate events for businesses in the DC metro area.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The event planner who specializes in corporate events can create messaging around the pain points corporate customers experience often. She\u2019s also able to get hyper-specific with her website SEO so she shows up first when businesses search for a corporate event planner.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The corporate events planner can make strategic decisions about social media too, spending more time on LinkedIn instead of Facebook because that\u2019s where her target market hangs out.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>So while the do-it-all event planner may cast a wider net, the targeted event planner is the one likely to land more deals.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>With this in mind, spend some time figuring out your target audience and who you want your ideal customer to be. Then, learn as much about them as you can.<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>What are their pain points? What problems are they trying to solve?\u00a0<\/li>\n\n\n\n<li>How <em>exactly<\/em> does your product or service help them?\u00a0<\/li>\n\n\n\n<li>Where do they hang out online?\u00a0<\/li>\n\n\n\n<li>Do they use desktop or mobile devices frequently?\u00a0<\/li>\n\n\n\n<li>How old are they?\u00a0<\/li>\n\n\n\n<li>How do their age differences impact their behavior?<\/li>\n\n\n\n<li>Where do they live?\u00a0<\/li>\n\n\n\n<li>Will they be interested in your product given their location?<\/li>\n\n\n\n<li>What type of jobs do they have?\u00a0<\/li>\n\n\n\n<li>What\u2019s their average income?\u00a0<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Not sure how to find the answers to these questions? Look over existing market research, conduct surveys, ask around on social media or even observe your competition on various social media platforms, taking note of who\u2019s interacting with them and how they\u2019re responding.<\/p>\n<\/div>\n\n<div id=\"4-set-up-your-website-or-online-store\" name=\"4-set-up-your-website-or-online-store\" data-animate data-destination=\"4-set-up-your-website-or-online-store\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. Set up your website or online store<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Now it\u2019s time to get to the nitty gritty\u2014setting up your online store. If this part makes you sweat, don\u2019t worry, we&#8217;ve got you. There are tons of beginner-friendly, non-techy website builders out there that\u2019ll walk you through the process.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Most builders make it easy to pick a template, use the drag-and-drop editor to get things into place and voila! You\u2019re open for business. Here\u2019s a list of a few website builders that make it easy to set up an ecommerce site:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Shopify:<\/strong> Powering over 800,000 online stores, Shopify is easily the most popular all-in-one ecommerce website builder. It\u2019s perfect whether you\u2019re planning to sell physical <em>or<\/em> digital products. It has a quick launch tool that gets you up and running using an intuitive store setup wizard.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Squarespace:<\/strong> Squarespace combines ecommerce options with robust blogging capabilities that far exceed what you\u2019ll get with similar platforms. It\u2019s a good choice if your side hustle is strongly focused on blogging, influencing or affiliate marketing.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Wix:<\/strong> Wix is the most beginner-friendly ecommerce builder on the market. It may not be as feature-packed as Shopify, but when you\u2019re just starting, you may not need those extra features anyway. Its focus is on simplicity and ease of use.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can use any of these platforms to build a shop online. Once you\u2019re set up, you\u2019re in business!<\/p>\n<\/div>\n\n<div id=\"5-figure-out-the-logistics\" name=\"5-figure-out-the-logistics\" data-animate data-destination=\"5-figure-out-the-logistics\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. Figure out the logistics<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Whether you offer a service, sell digital downloads or ship physical products, there are always logistics to consider. Let\u2019s take a look at each scenario:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Service side hustles<\/strong>: If you offer services, you\u2019ll need to consider things like scheduling and what technology you\u2019ll use to deliver your service. For example, what type of video conferencing platform will you use? How about project management software? Do you need to draw up contracts or other agreements? Think through your process as if you were a customer, and write down the steps you need to make it a smooth process.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Digital product side hustles:<\/strong> With digital products like courses or templates, you\u2019ll need to figure out how to get your product to your customers. If you\u2019re selling courses, will you use a platform like Teachable or embed a series of videos in an email? If someone orders a downloadable template, are you going to respond manually or use an email automation tool?&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Physical product side hustles:<\/strong> These businesses require the heaviest logistics lift. Who\u2019s your supplier or manufacturer? What type of packaging are you going to use? Will you be shipping items from home (and storing inventory) or using a fulfillment service?<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Before you get anxious or overwhelmed, check out <a href=\"https:\/\/www.shopify.com\/blog\/shipping-and-fulfillment\" target=\"_blank\" rel=\"noreferrer noopener\">this article<\/a> from Shopify to learn more about how to get started. You can do this!<\/p>\n<\/div>\n\n<div id=\"6-promote-your-business\" name=\"6-promote-your-business\" data-animate data-destination=\"6-promote-your-business\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">6. Promote your business<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>At this point, you\u2019ve got everything planned out, and your website\u2019s up and running. Now it\u2019s time to get the word out! One of the best ways to do this is through email marketing.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Don\u2019t have anyone on your email list yet? No worries. We&#8217;ll help you get started:<\/p>\n<\/div>\n\n<div id=\"create-opt-in-forms\" name=\"create-opt-in-forms\" data-animate data-destination=\"create-opt-in-forms\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Create opt-in forms<\/h4>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"829\"\n  data-height=\"522\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Example-of-a-Flodesk-opt-in-form.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Example-of-a-Flodesk-opt-in-form-32x20.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Example-of-a-Flodesk-opt-in-form-200x126.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Example-of-a-Flodesk-opt-in-form-450x283.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Example-of-a-Flodesk-opt-in-form-700x441.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Example-of-a-Flodesk-opt-in-form.png 829w\"\n            data-width=\"829\"\n      data-height=\"522\"\n      data-fit=\"cover\"\n      width=\"829\"\n      height=\"522\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Opt-in forms are great for promoting your business and building an email list. They typically work by offering potential subscribers a discount code or free download in exchange for an email address.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Author\u2019s note: <\/strong><a href=\"https:\/\/flodesk.com\/\">Flodesk<\/a> has a wide variety of beautiful sign-up form templates that make it easy to get more subscribers with minimal time and effort. Take a peek at our <a href=\"https:\/\/flodesk.com\/blog\/newsletter-signup-examples\/\">top sign-up form examples<\/a>.<\/p>\n<\/div>\n\n<div id=\"add-pop-up-forms-to-your-website\" name=\"add-pop-up-forms-to-your-website\" data-animate data-destination=\"add-pop-up-forms-to-your-website\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Add pop-up forms to your website<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Pop-ups are a fantastic way to turn website visitors into new subscribers, but it\u2019s important to use them sparingly so they don\u2019t become annoying. We recommend only adding one pop-up to your homepage, for example. It\u2019s also important for your pop-up to be consistent with your branding so it looks like an extension of your website instead of spam.<\/p>\n<\/div>\n\n<div id=\"share-your-forms-on-social-media\" name=\"share-your-forms-on-social-media\" data-animate data-destination=\"share-your-forms-on-social-media\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Share your forms on social media<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Once you\u2019ve created your forms, promote them on your social channels. You can even do this before your website\u2019s off the ground. The most straightforward way is by including a link to your sign-up form in your bio (if links aren\u2019t allowed in your posts).&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can also use tools like Instagram stories to build your email list and drive sign-ups. Hype upcoming launches and promotions and hint that your subscribers will get early access to all the details. You can even add Instagram story stickers that link directly to your opt-in form.<\/p>\n<\/div>\n\n<div id=\"add-ctas-to-your-blog-posts\" name=\"add-ctas-to-your-blog-posts\" data-animate data-destination=\"add-ctas-to-your-blog-posts\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Add CTAs to your blog posts<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Have a blog? It&#8217;s a great place to include your opt-in form. Add a few buttons throughout your blog post, preferably one near the beginning and one towards the end. Then, use those buttons as calls to action to join your subscriber list. Check out ours:<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #201a55; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Send emails people love to get<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Flodesk\u2019s affordable, transparent pricing puts small business owners first\u2014always.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #201a55;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"ask-customers-to-opt-in-during-checkout\" name=\"ask-customers-to-opt-in-during-checkout\" data-animate data-destination=\"ask-customers-to-opt-in-during-checkout\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Ask customers to opt-in during checkout<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Chances are your checkout process already requires an email address to send order confirmations and other transactional messages. So ask customers to opt-in to your email list while they\u2019re at it.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Just remember to be clear about what they\u2019re signing up for and ask them for express consent, as this will lead to fewer unsubscribes and complaints down the road. Also, ask customers to specify their preferences at this stage so they can opt-in to the kind of email communications they\u2019re most interested in (i.e. coupons, newsletters, new releases, etc.).<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Want to learn more about email marketing?<\/em> <strong>Read this next:<\/strong> <a href=\"https:\/\/flodesk.com\/blog\/ecommerce-email-marketing\/\">The Conclusive Guide to Ecommerce Email Marketing (+ 9 Tips to Succeed)<\/a><\/p>\n<\/div>\n\n<div id=\"5-tips-for-a-successful-ecommerce-side-business\" name=\"5-tips-for-a-successful-ecommerce-side-business\" data-animate data-destination=\"5-tips-for-a-successful-ecommerce-side-business\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">5 tips for a successful ecommerce side business<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Now that you know how to get your side hustle up and running, here are some tips to make it successful.<\/p>\n<\/div>\n\n<div id=\"1-automate-what-you-can\" name=\"1-automate-what-you-can\" data-animate data-destination=\"1-automate-what-you-can\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Automate what you can<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"450\"\n  data-height=\"892\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Example-of-a-Flodesk-automation.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Example-of-a-Flodesk-automation-32x63.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Example-of-a-Flodesk-automation-200x396.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Example-of-a-Flodesk-automation.png 450w\"\n            data-width=\"450\"\n      data-height=\"892\"\n      data-fit=\"cover\"\n      width=\"450\"\n      height=\"892\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re starting an ecommerce business, you may also be working a full-time job, which means you can\u2019t dedicate every waking moment to the business. Enter: automation. Taking the time to automate mundane tasks, like sending emails or posting on social media, can make it seem like you\u2019re there even when you\u2019re not.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As you can see above, you can use software like Flodesk\u2019s email builder to set up automated workflows that trigger based on customer actions\u2014like signing up for your email list. You can also automatically add subscribers to specific segments or send them your most recent <a href=\"https:\/\/flodesk.com\/blog\/ecommerce-newsletter-examples\/\">ecommerce newsletter<\/a>. There\u2019s a lot you can automate, but those are great starters.<\/p>\n<\/div>\n\n<div id=\"2-outsource-the-extras-if-you-have-the-budget\" name=\"2-outsource-the-extras-if-you-have-the-budget\" data-animate data-destination=\"2-outsource-the-extras-if-you-have-the-budget\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Outsource the extras (if you have the budget)<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You don\u2019t have to be a jack of all trades to be successful with your side hustle. It\u2019s often better not to be. Outsourcing unfamiliar tasks not only saves a ton of time (which is in short supply to begin with) but also gets the job done right. Tasks ripe for outsourcing include copywriting, social media management, video production and search engine optimization.<\/p>\n<\/div>\n\n<div id=\"3-use-a-relatable-brand-voice-to-connect-with-your-audience\" name=\"3-use-a-relatable-brand-voice-to-connect-with-your-audience\" data-animate data-destination=\"3-use-a-relatable-brand-voice-to-connect-with-your-audience\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Use a relatable brand voice to connect with your audience<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When customers feel connected to your brand, <a href=\"https:\/\/sproutsocial.com\/insights\/data\/social-media-connection\/\" target=\"_blank\" rel=\"noreferrer noopener\">57% of them<\/a> will increase their spending with your brand and 76% will buy from you over a competitor. So, how can you connect with your customers?&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Using a relatable brand voice is a good start, along with sharing your core values. Creating a brand voice is all about showing up with a consistent personality, including how you talk to your customers.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It\u2019s also important to communicate with your customers in real time, meeting them where they are at that moment. Some of the best tools to connect with your customers include:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Social media<\/li>\n\n\n\n<li>Email\u00a0<\/li>\n\n\n\n<li>Virtual events<\/li>\n\n\n\n<li>Contests<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"4-provide-exceptional-customer-service\" name=\"4-provide-exceptional-customer-service\" data-animate data-destination=\"4-provide-exceptional-customer-service\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. Provide exceptional customer service<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Long gone are the days of customer service being confined to a call center or service counter. With ecommerce, customer service is everywhere\u2014on social media, via email, through live chat and more. Take the time to incorporate exceptional customer service into your business model. It will build positive relationships with your customers and keep them coming back.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Even when you&#8217;re unavailable, you can use chatbots or automated email sequences to respond to customers in real time.<\/p>\n<\/div>\n\n<div id=\"5-keep-things-fresh\" name=\"5-keep-things-fresh\" data-animate data-destination=\"5-keep-things-fresh\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. Keep things fresh<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>People don\u2019t want to see the same thing in their inbox every week or month. They don\u2019t want to see the same tired ads as they\u2019re scrolling through social media or the same cheesy pop-up forms when they visit a website. If you want to cut through the noise, keep things fresh and authentic, from messaging to design.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are a few ways you can do this:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Look for professionally designed templates for ads, email, website design and more<\/li>\n\n\n\n<li>Only send content that\u2019s relevant to the customer, focusing on quality over quantity<\/li>\n\n\n\n<li>Always use your brand colors and fonts<\/li>\n\n\n\n<li>Include stunning graphics and visuals<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re using email marketing to promote your business (and you should!), Flodesk\u2019s pre-designed <a href=\"https:\/\/flodesk.com\/blog\/ecommerce-email-templates\/\">ecommerce email templates<\/a> are a good way to keep your brand looking fresh.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Our intuitive email builder includes drag-and-drop functionality along with easy-to-use layout blocks. With layouts, members no longer need to use third-party software like Canva or Illustrator to create custom graphics; you simply add a new layout to create incredible designs with specialty fonts, all right within our platform.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #201a55; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Brilliant email marketing, made beautifully simple<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Own your growth with powerful, intuitive tools designed to drive big wins for your small business.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #201a55;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"youre-ready-to-start-your-ecommerce-business-side-hustle\" name=\"youre-ready-to-start-your-ecommerce-business-side-hustle\" data-animate data-destination=\"youre-ready-to-start-your-ecommerce-business-side-hustle\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">You&#8217;re ready to start your ecommerce business side hustle<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Starting your own business doesn\u2019t have to be just a dream. Online selling is a great way to test things out without taking on a lot of risks. Here\u2019s a quick recap of the six steps you need to get started:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li>Choose a side hustle that works for you\u00a0<\/li>\n\n\n\n<li>Research related ecommerce businesses<\/li>\n\n\n\n<li>Identify and learn about your target market<\/li>\n\n\n\n<li>Set up your website or online store<\/li>\n\n\n\n<li>Figure out the logistics<\/li>\n\n\n\n<li>Promote your business<\/li>\n<\/ol>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Read next:<\/strong> <a href=\"https:\/\/flodesk.com\/blog\/email-marketing-metrics-for-ecommerce\/\">8 Email Marketing Metrics for Ecommerce (&amp; How To Improve Yours)<\/a><\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1600\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1.jpeg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-32x32.jpeg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-200x200.jpeg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-450x450.jpeg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-700x700.jpeg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-1000x1000.jpeg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-1400x1400.jpeg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1.jpeg 1600w\"\n            data-width=\"1600\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"1600\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"Flodesk template editing\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Want to break free from your day job and do something on your own? A side hustle could be the way to go! If you&#8217;re anxious about it, an ecommerce store could be a good way to dip your toes in the water.&nbsp; Are you a regular nine-to-fiver looking to get into online coaching? Or [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[15,30],"table_tags":[],"class_list":["post-4462","post","type-post","status-publish","format-standard","hentry","category-strategy","tag-best-practices","tag-lists"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Steps &amp; Tips to Start an eCommerce Side Hustle<\/title>\n<meta name=\"description\" content=\"Thinking of or planning an e-commerce side hustle? We&#039;ve put together a step-by-step guide on how to start, along with actionable tips!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/how-to-start-an-ecommerce-side-hustle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Steps &amp; Tips to Start an eCommerce Side Hustle\" \/>\n<meta property=\"og:description\" content=\"Thinking of or planning an e-commerce side hustle? 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