{"id":4411,"date":"2022-09-02T04:32:00","date_gmt":"2022-09-02T12:32:00","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=4411"},"modified":"2026-04-29T10:20:27","modified_gmt":"2026-04-29T18:20:27","slug":"can-your-website-be-your-list-growth-engine","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/can-your-website-be-your-list-growth-engine\/","title":{"rendered":"Can your website be your list growth engine?"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p><em><strong>TL;DR: Are you using your website to grow your email list and power your email marketing efforts? If not, you may be missing out!<\/strong><\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Subscriber lists are perhaps one of the few lists you actually <em>want<\/em> to get bigger because they power your small business\u2014whether your subscribers attend your webinars, sign up for your courses, purchase your goods or spread the word about your brand, they\u2019re vital to your success.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>But how do you grow from 10 to 10,000 subscribers? Your website is a great place to start! And don\u2019t worry\u2014if you don\u2019t have a website, a blog works too. Or, if you\u2019re new to email marketing, Flodesk\u2019s full-page forms (like the stunning one below) are <a href=\"https:\/\/app.flodesk.com\/sign-up\">a great place to start<\/a>.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"800\"\n  data-height=\"800\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/12_Dreamworld\u2014Form-Animation.gif\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/12_Dreamworld\u2014Form-Animation-32x32.gif 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/12_Dreamworld\u2014Form-Animation-200x200.gif 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/12_Dreamworld\u2014Form-Animation-450x450.gif 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/12_Dreamworld\u2014Form-Animation-700x700.gif 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/12_Dreamworld\u2014Form-Animation.gif 800w\"\n            data-width=\"800\"\n      data-height=\"800\"\n      data-fit=\"cover\"\n      width=\"800\"\n      height=\"800\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Let\u2019s dive into eight simple ways to leverage your website to grow your list (and your bank account).<\/p>\n<\/div>\n\n<div id=\"1-make-subscribing-to-your-list-simple\" name=\"1-make-subscribing-to-your-list-simple\" data-animate data-destination=\"1-make-subscribing-to-your-list-simple\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>1. Make subscribing to your list simple<\/strong><\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Whether it\u2019s a meal subscription box, the ability to pay your bills online or having your groceries delivered, we all crave convenience. And so do your subscribers.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Before you ask your website visitors to subscribe to your list, ask yourself this question: <a href=\"https:\/\/www.business.com\/articles\/how-to-grow-your-email-list\/\" target=\"_blank\" rel=\"noreferrer noopener\">Is the sign-up process simple and convenient<\/a>? If you wouldn\u2019t take the time to fill out your sign-up form or dig through your website to find it, your visitors probably won\u2019t either.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Before you create your sign-up form, refer to these dos and don\u2019ts:<br><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong><em>Do<\/em><\/strong> make your subscribe button\/sign-up form stand out (<a href=\"https:\/\/help.flodesk.com\/en\/articles\/3305268-how-do-i-create-an-opt-in-form\">Flodesk forms<\/a> make this easier than ever)<br><br><\/li>\n\n\n\n<li><strong><em>Do<\/em><\/strong> make it easy to find your sign-up form by hosting it on multiple pages of your website (contact, about, homepage)<br><br><\/li>\n\n\n\n<li><strong><em>Do<\/em><\/strong> set expectations. Tell subscribers what they\u2019ll get when they sign up to your list (exclusive content, discount codes)<br><br><\/li>\n\n\n\n<li><strong><em>Don\u2019t<\/em><\/strong> make your sign-up form cumbersome by adding too many fields\u2014do you really need to know their last name, birthday or why they signed up, or can you gather that information later?<br><br><\/li>\n\n\n\n<li><strong><em>Don\u2019t<\/em><\/strong> put important text in the image. If the image doesn\u2019t load properly, visitors won\u2019t see that information on the image<br><br><\/li>\n\n\n\n<li><strong><em>Don\u2019t<\/em><\/strong> overwhelm visitors with too many preference options. <a href=\"https:\/\/help.flodesk.com\/en\/articles\/5499288-how-to-use-preferences-on-forms\">Flodesk allows you to add six preference settings<\/a> to your form, but with new subscribers, less is more. You can always send a newsletter asking them to update their preferences later&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Take a look at <em>Snack Paper<\/em>\u2019s form. The pop-up clearly states that you\u2019ll get a free card with your next purchase by signing up for his email list. And he only asks for your first and last name and your email address.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1150\"\n  data-height=\"582\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/flodesk-pop-up.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/flodesk-pop-up-32x16.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/flodesk-pop-up-200x101.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/flodesk-pop-up-450x228.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/flodesk-pop-up-700x354.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/flodesk-pop-up-1000x506.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/flodesk-pop-up.jpg 1150w\"\n            data-width=\"1150\"\n      data-height=\"582\"\n      data-fit=\"cover\"\n      width=\"1150\"\n      height=\"582\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n    <p>Flodesk member Snack Paper\u2019s pop-up form<\/p>\n  <\/div>\n<\/div>\n\n<div id=\"2-shorten-the-length-of-your-lead-magnet\" name=\"2-shorten-the-length-of-your-lead-magnet\" data-animate data-destination=\"2-shorten-the-length-of-your-lead-magnet\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>2. Shorten the length of your lead magnet<\/strong><\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>One of the easiest ways to segment and personalize your newsletters is by collecting as much information about your subscribers as possible. But <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/32028\/25-clever-ways-to-grow-your-email-marketing-list.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">the lead magnet isn\u2019t the place to do it<\/a>. <a href=\"https:\/\/flodesk.com\/blog\/40-email-marketing-terms-broken-down-and-explained\/\">Lead magnets<\/a>, or freebies, are free goodies, like an ebook or guide, that entice visitors to subscribe to your email list.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When you have half a dozen fields for a visitor to fill out or overload your lead magnet with too much text, it can overwhelm visitors and turn them off from filling out your form altogether.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong><em>Tip<\/em><\/strong><em>: Remember, you can always send a preferences email later that helps you better segment your audience. It\u2019s also a great way to put your subscribers in the driver\u2019s seat by allowing them to choose what they receive from you, how often, and more.<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Take a look at <em>Megan Seely Co.<\/em>\u2019s form below. Notice how there are only two fields to fill out? She added preferences but kept it short with only three choices, so members can quickly and simply sign up for her list and <a href=\"https:\/\/help.flodesk.com\/en\/articles\/5499288-how-to-use-preferences-on-forms\">set their preferences<\/a>.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1150\"\n  data-height=\"810\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/flodesk-form.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/flodesk-form-32x23.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/flodesk-form-200x141.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/flodesk-form-450x317.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/flodesk-form-700x493.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/flodesk-form-1000x704.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/flodesk-form.jpg 1150w\"\n            data-width=\"1150\"\n      data-height=\"810\"\n      data-fit=\"cover\"\n      width=\"1150\"\n      height=\"810\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n    <p>Flodesk member Megan Seely Co.\u2019s in-line form<\/p>\n  <\/div>\n<\/div>\n\n<div id=\"3-create-content-that-requires-visitors-to-sign-up\" name=\"3-create-content-that-requires-visitors-to-sign-up\" data-animate data-destination=\"3-create-content-that-requires-visitors-to-sign-up\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>3. Create content that requires visitors to sign up<\/strong><\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/ungated-content-free\" target=\"_blank\" rel=\"noreferrer noopener\">Gated content<\/a>\u2014any content viewers can only access in exchange for their information\u2014is yet another way your website can drive subscriber growth. Do you have an ebook, the ultimate guide to something or<em> <\/em>social media templates that are irresistible to your target audience? Gated content is the way to go!<br><br>Hubspot has some great examples you can use as gated content:<br><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Offer a freebie like an ebook or Canva social media templates and host them on your website or a landing page. Just be sure to ask for their email to download it.<br><br><\/li>\n\n\n\n<li>Give subscribers bonus content. Attract visitors with ungated content (like a blog post) and offer bonus gated content later that may give them advanced tips, templates and more.<br><br><\/li>\n\n\n\n<li>Free webinars or courses (and even certifications) provide value to your audience. They&#8217;re an easy way to grow your list with people who are already interested in your services!<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"4-use-multiple-lead-magnets-on-your-website\" name=\"4-use-multiple-lead-magnets-on-your-website\" data-animate data-destination=\"4-use-multiple-lead-magnets-on-your-website\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>4. Use multiple lead magnets on your website<\/strong><\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When thinking about lead magnets, throw the \u201cless is more\u201d ideology out the door. That\u2019s not to say you should bombard your website with lead magnets, but the more opportunities you give visitors to become subscribers, the better.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Not sure what to use for your lead magnets? Ebooks and webinars are a safe bet, but don\u2019t be afraid to get creative! Flodesk member Digital Grace Design has a few suggestions:<br><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Templates<\/li>\n\n\n\n<li>Quizzes<\/li>\n\n\n\n<li>Audio or video series<\/li>\n\n\n\n<li>Email courses<\/li>\n\n\n\n<li>Webinars<\/li>\n\n\n\n<li>Downloadable guides<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Remember, your lead magnets should give subscribers access to <em>exclusive <\/em>content they can\u2019t find anywhere else. Make it something good\u2014this is your chance to show how valuable your content, services or products are before they work with you or become a customer.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Check out <em>Digital Grace Design<\/em>\u2019s lead magnet for the SEO Checklist. It\u2019s highly-valuable gated content, but the lead magnet is manageable, not overloaded with text or questions to answer.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1150\"\n  data-height=\"584\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/seo-checklist-form.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/seo-checklist-form-32x16.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/seo-checklist-form-200x102.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/seo-checklist-form-450x229.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/seo-checklist-form-700x355.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/seo-checklist-form-1000x508.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/seo-checklist-form.jpg 1150w\"\n            data-width=\"1150\"\n      data-height=\"584\"\n      data-fit=\"cover\"\n      width=\"1150\"\n      height=\"584\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n    <p>Flodesk member Digital Grace Design\u2019s lead magnet<\/p>\n  <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Or take a look at <em>Megan Seeley Co.<\/em>\u2019s EX &gt; CX Roadmap freebie. She provides a quick explanation of the freebie and makes it easy for visitors to access it\u2014she only requires the first name and email address to download it.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1150\"\n  data-height=\"586\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/ex-cx-roadmap-form.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/ex-cx-roadmap-form-32x16.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/ex-cx-roadmap-form-200x102.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/ex-cx-roadmap-form-450x229.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/ex-cx-roadmap-form-700x357.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/ex-cx-roadmap-form-1000x510.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/ex-cx-roadmap-form.jpg 1150w\"\n            data-width=\"1150\"\n      data-height=\"586\"\n      data-fit=\"cover\"\n      width=\"1150\"\n      height=\"586\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n    <p>Flodesk member Megan Seely Co.\u2019s lead magnet<\/p>\n  <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You should have a lead magnet on your homepage, but we suggest you also consider hosting your lead magnet on your:<br><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Blog (if it\u2019s a long blog post, you can use them near the middle <em>and <\/em>at the bottom)<\/li>\n\n\n\n<li>About page<\/li>\n\n\n\n<li>Shop page<\/li>\n\n\n\n<li>Sidebar<\/li>\n\n\n\n<li>Contact page<\/li>\n\n\n\n<li>Social media&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong><em>Tip<\/em><\/strong><em>: You can link to your lead magnet instead of having a pop-up or using a ribbon banner on your site.<\/em><\/p>\n<\/div>\n\n<div id=\"5-set-clear-expectations-on-your-lead-magnet-or-sign-up-form\" name=\"5-set-clear-expectations-on-your-lead-magnet-or-sign-up-form\" data-animate data-destination=\"5-set-clear-expectations-on-your-lead-magnet-or-sign-up-form\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>5. Set clear expectations on your lead magnet or sign-up form<\/strong><\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>I love designer jeans, specifically a newer brand that caters to women of all body types. When I first discovered the brand and saw a $50 off my first order form pop up, I quickly entered my first name and email to get the discount. The form didn\u2019t set any expectations other than that I would get a discount for signing up.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can imagine my annoyance when I received multiple daily emails from them. There was no fashion blog content or tips on styling my new denim\u2014just annoying sales emails <em>constantly<\/em>.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Of course, I expected some sales emails when I signed up, but it was overwhelming, and I quickly unsubscribed (even though I love the brand).&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The business I love could have avoided all this had they told me what I\u2019d get beyond the discount on their lead magnet. Instead, set clear expectations with your subscribers on what they\u2019re getting into and how often you\u2019ll email them. Your welcome email should reflect those expectations too.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1150\"\n  data-height=\"588\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/snack-w-me-form.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/snack-w-me-form-32x16.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/snack-w-me-form-200x102.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/snack-w-me-form-450x230.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/snack-w-me-form-700x358.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/snack-w-me-form-1000x511.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/snack-w-me-form.jpg 1150w\"\n            data-width=\"1150\"\n      data-height=\"588\"\n      data-fit=\"cover\"\n      width=\"1150\"\n      height=\"588\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n    <p>My Flodesk full-page form<\/p>\n  <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Look at my form, for example. I tell visitors exactly what they\u2019ll be getting from me and that it\u2019s occasional, so they don\u2019t need to worry about me bombarding their inboxes.<\/p>\n<\/div>\n\n<div id=\"6-offer-discounts-to-new-subscribers\" name=\"6-offer-discounts-to-new-subscribers\" data-animate data-destination=\"6-offer-discounts-to-new-subscribers\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>6. Offer discounts to new subscribers<\/strong><\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Do you sell <a href=\"https:\/\/flodesk.com\/blog\/the-ultimate-guide-to-flodesk-checkout\/\">digital or physical products<\/a>? Using a sign-up form that offers new subscribers a discount could help grow your subscriber list and boost sales.<br><br>You give them an incentive to shop with you while growing your list. And once you\u2019re in their inboxes, you can send personalized emails promoting sales and new products and releases you think they\u2019ll love.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/flodesk.com\/blog\/flodesk-members-to-watch-anna-and-jesus-nunez-of-chez-nunez\/\"><em>Chez N\u00fa\u00f1ez<\/em>\u2019s<\/a> pop-up form does this beautifully. They offer a discount and tell subscribers what to expect by signing up.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1150\"\n  data-height=\"1122\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/chez-nunez-form.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/chez-nunez-form-32x31.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/chez-nunez-form-200x195.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/chez-nunez-form-450x439.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/chez-nunez-form-700x683.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/chez-nunez-form-1000x976.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/chez-nunez-form.jpg 1150w\"\n            data-width=\"1150\"\n      data-height=\"1122\"\n      data-fit=\"cover\"\n      width=\"1150\"\n      height=\"1122\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n    <p>Flodesk member Chez N\u00fa\u00f1ez\u2019s pop-up form<\/p>\n  <\/div>\n<\/div>\n\n<div id=\"7-create-a-blog-they-can-subscribe-to-this-is-what-i-do\" name=\"7-create-a-blog-they-can-subscribe-to-this-is-what-i-do\" data-animate data-destination=\"7-create-a-blog-they-can-subscribe-to-this-is-what-i-do\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>7. Create a blog they can subscribe to (this is what I do!)<\/strong><\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Where do you go to find cookie recipes? What about when you want to learn how to make changes to your WordPress site? Probably a mix of Google, Pinterest and industry blogs. And now you\u2019re on the Flodesk blog to presumably learn about email marketing and how to grow your list. Case in point? Blogs are powerful.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Your blog can offer your audience high-value content that answers their questions <em>and<\/em> drives list growth. Here\u2019s how:<br><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>The SEO factor<\/strong>. The more <em>valuable<\/em> content you create, the higher your ranking on search engines. Not only does this generate awareness, but if your readers like what they see, they\u2019ll want more. Make it easy by adding a <strong>Subscribe<\/strong> button so readers can get your content delivered directly to their inboxes.<br><br><\/li>\n\n\n\n<li><strong>It builds authority<\/strong>. When you blog consistently and educate your readers, provide tips or make their lives easier, you build authority and credibility with your audience. You become a trusted resource\u2014one your readers want to hear from regularly. Give them that option! All you need is a simple <strong>Subscribe<\/strong> button on your blog. And with Flodesk in-line forms, you can add them to your blog homepage and every blog post.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Flodesk member <em>Make It Jewish<\/em> uses this in-line form at the bottom of each blog post. It\u2019s simple, clear and entices visitors to subscribe.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1150\"\n  data-height=\"275\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/jewish-craft-form.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/jewish-craft-form-32x8.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/jewish-craft-form-200x48.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/jewish-craft-form-450x108.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/jewish-craft-form-700x167.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/jewish-craft-form-1000x239.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/jewish-craft-form.png 1150w\"\n            data-width=\"1150\"\n      data-height=\"275\"\n      data-fit=\"cover\"\n      width=\"1150\"\n      height=\"275\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n    <p>Flodesk member Make It Jewish\u2019s in-line form<\/p>\n  <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>But let\u2019s think outside the box too. As niche as your audience might seem, other businesses will inevitably share that same audience. And guest blogging is the perfect way to capitalize on that. You\u2019ll gain access to their audience and potential new subscribers if you:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Include a CTA for readers to subscribe to your list (or blog)<\/li>\n\n\n\n<li>Create high-value content that resonates with them<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"8-include-customer-reviews-on-your-sign-up-landing-pages\" name=\"8-include-customer-reviews-on-your-sign-up-landing-pages\" data-animate data-destination=\"8-include-customer-reviews-on-your-sign-up-landing-pages\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>8. Include customer reviews on your sign-up landing pages<\/strong><\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Word-of-mouth is <em>powerful<\/em>. Just ask my sister. She treats me as a guinea pig, letting me buy workout programs, clothes from a new brand and more. If I love it, she buys it too\u2014no research, no consideration. She just trusts my word.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can leverage social proof (testimonials) to create that same trust with your visitors. Sure, you can tell your audience why they should join your list or support you, but when someone with no stake in your success tells them they should, they listen.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Customer reviews act as the social proof visitors need to make the leap, which is why you should publish them on your website, <em>especially <\/em>where you host lead magnets and sign-up forms. These reviews might just be the push a visitor needs to click <strong>Subscribe<\/strong>.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Her First $100K<\/em> sprinkles social proof throughout her landing page to build credibility. At the end, she uses a simple form asking visitors to subscribe. Take a look at one of the reviews she features on one of the landing pages:<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1150\"\n  data-height=\"180\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/courtney.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/courtney-32x5.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/courtney-200x31.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/courtney-450x70.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/courtney-700x110.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/courtney-1000x157.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/courtney.jpg 1150w\"\n            data-width=\"1150\"\n      data-height=\"180\"\n      data-fit=\"cover\"\n      width=\"1150\"\n      height=\"180\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n    <p>Flodesk member Her First $100K\u2019s in-line form<\/p>\n  <\/div>\n<\/div>\n\n<div id=\"lets-build-your-list\" name=\"lets-build-your-list\" data-animate data-destination=\"lets-build-your-list\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>Let\u2019s build your list!<\/strong><\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Whether you\u2019re completely new to lead magnets and sign-up forms or a pro with a few already on your site, these tips can help you capture even more email addresses and grow your subscriber base.&nbsp;<br><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>And if you want beautiful, simple-to-build forms, <a href=\"https:\/\/app.flodesk.com\/sign-up\">try adding Flodesk\u2019s in-line, pop-up and full-page forms<\/a>, and watch your list grow steadily.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>TL;DR: Are you using your website to grow your email list and power your email marketing efforts? If not, you may be missing out! Subscriber lists are perhaps one of the few lists you actually want to get bigger because they power your small business\u2014whether your subscribers attend your webinars, sign up for your courses, [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90],"tags":[33,30],"table_tags":[],"class_list":["post-4411","post","type-post","status-publish","format-standard","hentry","category-list-building-growth","tag-education","tag-lists"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Can your website be your list growth engine? - Flodesk<\/title>\n<meta name=\"description\" content=\"TL;DR: Are you using your website to grow your email list and power your email marketing efforts? If not, you may be missing out! Subscriber lists are\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/can-your-website-be-your-list-growth-engine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can your website be your list growth engine? - Flodesk\" \/>\n<meta property=\"og:description\" content=\"TL;DR: Are you using your website to grow your email list and power your email marketing efforts? If not, you may be missing out! 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