{"id":4409,"date":"2022-08-23T15:00:45","date_gmt":"2022-08-23T23:00:45","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=4409"},"modified":"2026-04-29T10:53:16","modified_gmt":"2026-04-29T18:53:16","slug":"ecommerce-marketing-strategies","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/ecommerce-marketing-strategies\/","title":{"rendered":"12 SMB ecommerce marketing strategies to level up your sales and engagement"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p>Are you ready for more customers to discover your small business? Do you wish your existing customers would visit more often and spend more when they do? It\u2019s time to ramp up your ecommerce marketing game.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Let\u2019s say you\u2019re on the hunt for vegan cookie recipes. After searching online, you see an ad at the top of the results page for a vegan bakery. Below that are several results with recipes from the same bakery.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You click through to check out the recipes, simultaneously discovering this new business. You don\u2019t buy anything on your first visit, but you do sign up to receive emails and quickly receive a $10-off coupon in your inbox.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The next day, you see an ad on social media for the same bakery. You remember your coupon and decide to visit the website again before placing an order.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>These are all ecommerce marketing strategies in action, and they can all work together to take your business to the next level.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this article, we\u2019ll dive into 12 such strategies used by small and medium-sized businesses (SMBs). We\u2019ll explore why each strategy works and give you a few tips on how to execute each tactic within your own company.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #8261a9; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Brilliant email marketing, made beautifully simple<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Own your growth with powerful, intuitive tools designed to drive big wins for your small business.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #8261a9;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"what-is-an-ecommerce-marketing-strategy\" name=\"what-is-an-ecommerce-marketing-strategy\" data-animate data-destination=\"what-is-an-ecommerce-marketing-strategy\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">What is an ecommerce marketing strategy?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>An ecommerce marketing strategy is a plan that\u2019s used to promote an online store or business. Most ecommerce marketing strategies are designed to increase traffic to your online store or website and then convert that traffic into paying customers.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As an SMB, you\u2019ll likely want to use a combination of ecommerce marketing tactics both on and off your website to get the best results. Also, consider using marketing strategies that promote a specific product or service along with those that promote your business as a whole.&nbsp;<\/p>\n<\/div>\n\n<div id=\"12-smb-marketing-strategies-for-ecommerce\" name=\"12-smb-marketing-strategies-for-ecommerce\" data-animate data-destination=\"12-smb-marketing-strategies-for-ecommerce\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">12 SMB marketing strategies for ecommerce<\/h2>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li>Improve your email campaigns<\/li>\n\n\n\n<li>Promote and leverage user-generated content<\/li>\n\n\n\n<li>Run a small influencer marketing campaign<\/li>\n\n\n\n<li>Run a competition<\/li>\n\n\n\n<li>Think local\u00a0<\/li>\n\n\n\n<li>Optimize your site for mobile<\/li>\n\n\n\n<li>Build with SEO\u00a0<\/li>\n\n\n\n<li>Create original content<\/li>\n\n\n\n<li>Use PPC advertising<\/li>\n\n\n\n<li>Use social media<\/li>\n\n\n\n<li>Run retargeting campaigns<\/li>\n\n\n\n<li>Send upsell emails<\/li>\n<\/ol>\n<\/div>\n\n<div id=\"1-improve-your-email-campaigns\" name=\"1-improve-your-email-campaigns\" data-animate data-destination=\"1-improve-your-email-campaigns\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Improve your email campaigns<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"605\"\n  data-height=\"814\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/The-Joy-email-campaign-with-Flodesk.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/The-Joy-email-campaign-with-Flodesk-32x43.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/The-Joy-email-campaign-with-Flodesk-200x269.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/The-Joy-email-campaign-with-Flodesk-450x605.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/The-Joy-email-campaign-with-Flodesk.png 605w\"\n            data-width=\"605\"\n      data-height=\"814\"\n      data-fit=\"cover\"\n      width=\"605\"\n      height=\"814\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As an ecommerce business, you\u2019re probably already doing some kind of email marketing, right? The question is, how are your campaigns performing?&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Besides the well-known ROI of \u201c$42 for every dollar spent,\u201d a well-executed email marketing strategy can:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Boost sales and conversions. <\/strong><a href=\"https:\/\/www.epsilon.com\/us\/about-us\/pressroom\/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences\" target=\"_blank\" rel=\"noreferrer noopener\">80%<\/a> of consumers are more likely to buy from a business that offers personalized experiences\u2014and you can create such experiences with email marketing. Every email you send to customers is an opportunity to show they\u2019re not just a number in your contact list, but a real person you know and connect with.\u00a0\u00a0\u00a0<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Keep your business top of mind.<\/strong> Sending regular marketing emails and newsletters to your customers reminds them of all the great products or services you offer\u2014keeping your business top of mind when they\u2019re ready to make a purchase. Check out these <a href=\"https:\/\/flodesk.com\/blog\/ecommerce-newsletter-examples\/\">ecommerce newsletter examples<\/a> to get things rolling.\u00a0<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To make sure you\u2019re getting all these benefits, use the following strategies to improve your campaigns:<\/p>\n<\/div>\n\n<div id=\"personalize-your-subject-lines\" name=\"personalize-your-subject-lines\" data-animate data-destination=\"personalize-your-subject-lines\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Personalize your subject lines<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can boost open rates by <a href=\"https:\/\/www.invespcro.com\/blog\/email-subject-lines-statistics-and-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">22%<\/a> just by using personalized subject lines. You could do this by simply including the customer\u2019s name or mentioning something unique to them\u2014like an order confirmation number or the name of the item they left in their cart.<\/p>\n<\/div>\n\n<div id=\"segment-your-audience\" name=\"segment-your-audience\" data-animate data-destination=\"segment-your-audience\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Segment your audience<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The ability to segment your audience is one of email marketing\u2019s most powerful tools, allowing you to hyper-personalize your communications so they\u2019re always relevant and valuable. Did you know that segmentation can increase your revenue by <a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats\" target=\"_blank\" rel=\"noreferrer noopener\">760%<\/a>?&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Wondering what exactly <a href=\"https:\/\/help.flodesk.com\/en\/articles\/3184163-how-to-use-segments\">segmenting<\/a> means? Just think of your entire audience as a whole pie. When you segment your audience, you\u2019re cutting the pie into slices. Then, you can send specific emails to specific slices instead of the whole pie.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Let\u2019s say you have a form on your website where people can opt-in to receive a free pricing guide. You can automatically add these subscribers to a segment called \u201cfree pricing guide.\u201d They\u2019re still part of your whole pie (&#8220;all subscribers&#8221;), but they&#8217;re also grouped in your contacts list as your &#8220;free pricing guide&#8221; segment.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Now, you can automatically deliver your &#8220;free pricing guide&#8221; email and even automate a workflow to send a hyper-relevant, personalized email a few days later that says, &#8220;Hi [name]! You downloaded my free pricing guide, so I thought you&#8217;d like this content guide too.&#8221;<\/p>\n<\/div>\n\n<div id=\"use-short-clear-call-to-action-cta-buttons\" name=\"use-short-clear-call-to-action-cta-buttons\" data-animate data-destination=\"use-short-clear-call-to-action-cta-buttons\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Use short, clear call-to-action (CTA) buttons<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A button in your email that says \u201cBuy now\u201d or \u201cClick here\u201d is going to convert much better than \u201cClick here to buy it now.\u201d Plus, long button CTAs tend to wrap on mobile devices, making them look broken.<\/p>\n<\/div>\n\n<div id=\"monitor-your-metrics\" name=\"monitor-your-metrics\" data-animate data-destination=\"monitor-your-metrics\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Monitor your metrics<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Staying on top of your <a href=\"https:\/\/flodesk.com\/blog\/email-marketing-metrics-for-ecommerce\/\">marketing metrics<\/a> lets you know when specific areas need attention. For example, if you\u2019re using email marketing to promote your business, your open rate tells you how many people are opening your emails, and your click-through rate tells you how many people are following your CTA links and buttons.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If your open rate is low, you can improve it by optimizing your subject line, sender name, and preheader\/preview text. If your click rate is low, you can make sure it\u2019s easy for customers to take action by testing your email on multiple devices.<\/p>\n<\/div>\n\n<div id=\"conduct-frequent-ab-testing\" name=\"conduct-frequent-ab-testing\" data-animate data-destination=\"conduct-frequent-ab-testing\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Conduct frequent A\/B testing<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>What works for one audience or campaign doesn\u2019t necessarily work for another, so it\u2019s important to run frequent A\/B testing on your subject lines, CTAs, images, body copy and more. With subject lines, you can test for things like length, tone and word choice. Then take a look at your open and click-through rates to see what works best with your readers.<\/p>\n<\/div>\n\n<div id=\"use-pre-designed-templates-to-create-a-good-user-experience\" name=\"use-pre-designed-templates-to-create-a-good-user-experience\" data-animate data-destination=\"use-pre-designed-templates-to-create-a-good-user-experience\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Use pre-designed templates to create a good user experience<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>How you design your emails directly impacts the user experience and engagement rates. Fortunately, you don\u2019t have to be a designer to create well-designed emails\u2014you just need good <a href=\"https:\/\/flodesk.com\/blog\/ecommerce-email-templates\/\">ecommerce email templates<\/a>.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re using Flodesk, you\u2019re in luck: we have an extensive template library to choose from, and you can customize each template for your brand! Check out <a href=\"https:\/\/help.flodesk.com\/en\/articles\/3184187-customizing-a-template-to-your-brand\" class=\"broken_link\">this template customization tutorial<\/a> for more information on how to do it.<\/p>\n<\/div>\n\n<div id=\"grow-your-list-organically-dont-buy-it\" name=\"grow-your-list-organically-dont-buy-it\" data-animate data-destination=\"grow-your-list-organically-dont-buy-it\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Grow your list organically (don\u2019t buy it)<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Your best subscribers are the ones who are genuinely interested in your products and intentionally signed up to receive your emails. If you buy email lists, your recipients might not even know who you are, let alone be interested in your products.&nbsp;&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Buying an email list usually translates into a high bounce rate, a high number of spam flags and frequent unsubscribes\u2014all of which drag down your sender reputation. Wondering how to get more organic subscribers? Check out <a href=\"https:\/\/flodesk.com\/blog\/how-to-build-an-email-list\/\">how to build an email list in 11 steps<\/a>.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Read next:<\/strong> <a href=\"https:\/\/flodesk.com\/blog\/ecommerce-email-marketing\/\">The Conclusive Guide to Ecommerce Email Marketing (+ 9 Tips to Succeed)<\/a><\/p>\n<\/div>\n\n<div id=\"2-promote-and-leverage-user-generated-content\" name=\"2-promote-and-leverage-user-generated-content\" data-animate data-destination=\"2-promote-and-leverage-user-generated-content\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Promote and leverage user-generated content<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>User-generated content (UGC) is content customers share about a brand based on their own experiences, opinions and decisions. UGC can be anything from videos to social media posts to online reviews.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Since UGC shows real-life experiences from real customers, it\u2019s highly valuable for ecommerce brands\u2014with <a href=\"https:\/\/embedsocial.com\/blog\/ugc-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">93%<\/a> of consumers saying UGC is very helpful in their decision-making process.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Jen Zapp, director of marketing at <a href=\"https:\/\/stamped.io\/?utm_source=klaviyo&amp;utm_medium=blog&amp;utm_campaign=klaviyoblog\" target=\"_blank\" rel=\"noreferrer noopener\">Stamped<\/a>, explains the value of UGC this way: \u201cWithout the physicality of a brick and mortar store, customers heavily rely on product descriptions, images, and reviews to validate buying decisions.\u201d<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This can be especially important as an SMB ecommerce business since you often have limited name recognition. You can collect user-generated content in a number of ways:&nbsp;&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>In a post-purchase email. <\/strong>After customers buy something, include an email asking for reviews or other UGC as part of your post-purchase email sequence.\u00a0<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>On your website. <\/strong>Your ecommerce site should make it easy for customers to leave reviews and other content like images or videos.\u00a0<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Using branded hashtags. <\/strong>These make it easy for customers to share UGC on social media and even easier for you to find.\u00a0<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Once you\u2019ve set up systems to collect UGC, it\u2019s time to promote and leverage its power using the following channels:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Social media.<\/strong> UGC posts on social media have a <a href=\"https:\/\/embedsocial.com\/blog\/ugc-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">35%<\/a> higher engagement rate than branded content.\u00a0<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Product pages. <\/strong>Customers spend a lot of time reading product reviews. Make sure your product pages feature as much UGC as possible, from written reviews to real-life images of your products.\u00a0<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Email sequences. <\/strong>Email marketing is a great way to weave in UGC, from welcome emails to abandoned cart emails.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"3-run-a-small-influencer-marketing-campaign\" name=\"3-run-a-small-influencer-marketing-campaign\" data-animate data-destination=\"3-run-a-small-influencer-marketing-campaign\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Run a small influencer marketing campaign<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Just because you can\u2019t afford the top influencers with millions of followers doesn\u2019t mean you should write off influencer marketing as a whole. Data shows that small micro-influencers (those with less than 100,000 followers) have a <a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-benchmark-report-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">700% higher<\/a> engagement rate than mega-influencers.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Plus, small influencers are much more affordable, often taking free products in exchange for mentions. The best way to find these influencers? Check your social media pages and branded hashtags and find people who are already interacting with your brand.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Then, identify the ones with the highest levels of engagement and activity and reach out to offer them an influencer opportunity.<\/p>\n<\/div>\n\n<div id=\"4-run-a-competition\" name=\"4-run-a-competition\" data-animate data-destination=\"4-run-a-competition\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. Run a competition<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"514\"\n  data-height=\"852\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Cheeks-and-Co-email-example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Cheeks-and-Co-email-example-32x53.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Cheeks-and-Co-email-example-200x332.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Cheeks-and-Co-email-example-450x746.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Cheeks-and-Co-email-example.png 514w\"\n            data-width=\"514\"\n      data-height=\"852\"\n      data-fit=\"cover\"\n      width=\"514\"\n      height=\"852\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Running a competition like a giveaway or social media contest is another marketing strategy for small ecommerce brands. Most companies set the following goals when running a competition:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Building brand awareness.<\/strong> Competitions can help introduce your brand to new people, quickly growing your email list and number of social media followers.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Boosting engagement.<\/strong> Competitions are great for generating buzz and giving people a reason to interact with your brand. You can measure engagement based on social comments, tags, and shares.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Increasing sales.<\/strong> The increased levels of interaction with your brand during competitions often lead to more sales. And at the end of the day, that\u2019s what it\u2019s all about!\u00a0\u00a0<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are a few competitions you can use to achieve the above goals:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Like\/share\/comment to win contest<\/li>\n\n\n\n<li>TikTok hashtag challenge<\/li>\n\n\n\n<li>Instagram photo contest<\/li>\n\n\n\n<li>Tag a friend contest<\/li>\n\n\n\n<li>Follow to win contest<\/li>\n\n\n\n<li>Recurring draw contest<\/li>\n\n\n\n<li>Sign up to win contest<\/li>\n\n\n\n<li>Voting contest<\/li>\n\n\n\n<li>Sweepstakes<\/li>\n\n\n\n<li>Photo caption contest<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"5-think-local\" name=\"5-think-local\" data-animate data-destination=\"5-think-local\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. Think local<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Local marketing isn\u2019t just for brick-and-mortar businesses. It can be a good strategy for ecommerce brands too, particularly SMBs with ties to the communities in which they\u2019re located.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A <a href=\"https:\/\/mint.intuit.com\/blog\/money-etiquette\/buying-local-statistics-survey\/\" target=\"_blank\" rel=\"noreferrer noopener\">recent study by Mint<\/a> found that 70% of consumers are supporting local businesses by shopping either online only or with a mix of online and in-store shopping.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The study also found that Millennials and Gen X consumers are most likely to support local businesses by shopping online. People who choose to shop in-store at small businesses are mostly over the age of 45.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>So, think about the communities that surround your office or warehouses. Run local promotions to let people know that you\u2019re a small business operating in their community. Advertise in local radio stations and newspapers, join online community groups and the local chamber of commerce, and advertise or participate in local events.<\/p>\n<\/div>\n\n<div id=\"6-optimize-your-site-and-emails-for-mobile\" name=\"6-optimize-your-site-and-emails-for-mobile\" data-animate data-destination=\"6-optimize-your-site-and-emails-for-mobile\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">6. Optimize your site (and emails) for mobile<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Mobile ecommerce sales are projected to surpass $430 billion in 2022\u2014almost double 2019\u2019s total. Plus, over <a href=\"https:\/\/contentsquare.com\/blog\/mobile-vs-desktop\/#:~:text=Mobile%20vs%20desktop%20usage%3A%20Mobile%20still%20dominates%E2%80%A6&amp;text=58%25%20of%20all%20online%20visits,all%20online%20traffic%20in%202020.\" target=\"_blank\" rel=\"noreferrer noopener\">58%<\/a> of all online visits in 2021 were from smartphones.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>That said, many sites are still built primarily for desktop and PC users, creating a poor user experience via mobile and lagging <a href=\"https:\/\/www.statista.com\/statistics\/249855\/mobile-retail-commerce-revenue-in-the-united-states\/\" target=\"_blank\" rel=\"noreferrer noopener\">mobile conversion rates<\/a>. Optimizing your ecommerce website for mobile is a smart way to take advantage of traffic that\u2019s already there but not converting.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To get the most out of this strategy, focus on improving speed and ease of use by incorporating responsive design elements into your website and emails. Responsive design ensures your layout adjusts based on the viewing device, taking mobile users into account from start to finish.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Fortunately, you don\u2019t need an entire IT department to make this happen. Flodesk offers several mobile-responsive email templates that look great on any device. Or, you can <a href=\"https:\/\/app.flodesk.com\/sign-up\">create your own template from scratch<\/a>\u2014making it easy for small business owners to send stunning, mobile-optimized emails to their customers.<\/p>\n<\/div>\n\n<div id=\"tips-for-optimizing-for-mobile\" name=\"tips-for-optimizing-for-mobile\" data-animate data-destination=\"tips-for-optimizing-for-mobile\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Tips for optimizing for mobile:<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Choose a website builder or email marketing software that supports responsive design\u2014like Flodesk<\/li>\n\n\n\n<li>Design for mobile devices first, desktop second<\/li>\n\n\n\n<li>Try a single-column layout<\/li>\n\n\n\n<li>Add alt text and descriptions to all images in case the email client fails to load your images<\/li>\n\n\n\n<li>Use smaller image sizes<\/li>\n<\/ul>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #8261a9; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Find your perfect plan<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>See exactly how pricing scales with your audience, and only pay for what you use. No hidden fees, no surprises.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #8261a9;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"7-build-with-seo\" name=\"7-build-with-seo\" data-animate data-destination=\"7-build-with-seo\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">7. Build with SEO<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>SEO, or search engine optimization, is all about getting your website or product pages to show up at the top of the search results, driving more organic (unpaid) traffic to your store. Backlinko found that the #1 organic search result page is <a href=\"https:\/\/backlinko.com\/google-ctr-stats\" target=\"_blank\" rel=\"noreferrer noopener\">10x more likely<\/a> to receive a click than the page in spot #10.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Some of the best ways to build traffic with SEO include:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Doing keyword research and then including your selected keywords in your page URLs, product descriptions, and blog posts\u00a0<\/li>\n\n\n\n<li>Optimizing your website structure to make it easier for search engines to crawl\u00a0<\/li>\n\n\n\n<li>Creating a good user experience on your website\u00a0<\/li>\n\n\n\n<li>Building backlinks from other reputable websites\u00a0<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As a small business owner, tackling all the details of SEO can feel downright overwhelming. But don\u2019t worry\u2014there are lots of ways to make it happen. For example, you can take an SEO course designed for small businesses with a small budget. You can also invest in an external SEO consultancy or even bring an SEO strategist onto the team (if you have the budget).<\/p>\n<\/div>\n\n<div id=\"8-publish-original-content\" name=\"8-publish-original-content\" data-animate data-destination=\"8-publish-original-content\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">8. Publish original content<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Along the same lines as SEO, creating original content is all about capturing organic traffic. Whatever your customers are searching for, you want to have content that answers their questions.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Let\u2019s say you run an online health and nutrition coaching business. Before your ideal customer even starts looking for a coach, they\u2019re probably searching for information related to health and nutrition like:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Healthy 30-minute dinners<\/li>\n\n\n\n<li>Best 5k training plan for beginners<\/li>\n\n\n\n<li>How to start running<\/li>\n\n\n\n<li>Low-carb meal plans<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you publish original content that answers these questions and promote it well, your ideal customers will find your business before they even know they\u2019re looking for you.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Original content can be blog posts, videos, podcasts and more. You can also guest post on other websites to get your name out there and piggyback on their search ranking.<\/p>\n<\/div>\n\n<div id=\"9-use-ppc-advertising\" name=\"9-use-ppc-advertising\" data-animate data-destination=\"9-use-ppc-advertising\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">9. Use PPC advertising<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Creating original content is a great strategy for driving organic traffic, but it often takes time. It\u2019s usually a long-term strategy for most businesses. While you\u2019re waiting, pay-per-click (PPC) advertising is another way for SMBs to capture search traffic. It\u2019s also a good strategy to use in tandem with your content once it\u2019s up and running.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Forty-five percent of businesses with less than 50 employees invest in PPC. And that number jumps to 74% when it comes to small businesses with 50 employees or more.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>One of the reasons PPC is so popular among SMBs is because it\u2019s efficient and budget-friendly. As the name implies, your ad will still show up in search results, boosting brand awareness, but you only have to pay if someone actually clicks through the ad.<\/p>\n<\/div>\n\n<div id=\"10-use-social-media\" name=\"10-use-social-media\" data-animate data-destination=\"10-use-social-media\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">10. Use social media<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Social media is a great marketing tool for SMBs. Not only is it essentially free to use, but it\u2019s also a great way to engage with customers, build a following and drive traffic to your website.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/blog.hootsuite.com\/social-media-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Research from Hootsuite<\/a> shows that 44.8% of global internet users use social media to search for brand-related information. Plus, over half of global internet users between 16 and 24 use social media to research brands.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As an SMB, you can use social media to:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Drive traffic to your website\u00a0<\/li>\n\n\n\n<li>Sell products directly on social media channels\u00a0<\/li>\n\n\n\n<li>Communicate and engage directly with your customers\u00a0<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are a few tips to get the most out of your social media strategy as a small business owner:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Be authentic and showcase your personality\u00a0<\/li>\n\n\n\n<li>Collaborate with others\u00a0<\/li>\n\n\n\n<li>Use short-form video content\u00a0<\/li>\n\n\n\n<li>Post user-generated content as much as possible\u00a0<\/li>\n\n\n\n<li>Post often and regularly<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"11-run-retargeting-campaigns\" name=\"11-run-retargeting-campaigns\" data-animate data-destination=\"11-run-retargeting-campaigns\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">11. Run retargeting campaigns<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>On average, ecommerce stores only convert around <a href=\"https:\/\/unbounce.com\/conversion-benchmark-report\" target=\"_blank\" rel=\"noreferrer noopener\">5%<\/a> of their traffic, which means most people aren\u2019t buying something on every site visit. It doesn\u2019t mean that they aren\u2019t interested, however, which is where retargeting comes into play.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019ve ever shopped online, you\u2019re likely familiar with retargeting ads. Let\u2019s say you\u2019re browsing a new website for shoes but end up leaving without buying anything. The next day, you start seeing ads for the same shoes while you\u2019re reading an article online.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Then you see another ad for the shoes while you\u2019re scrolling through Facebook. The next time, you see the ad while you\u2019re watching a video on YouTube. Finally, you realize these shoes are pretty great, so you head back to the website and make a purchase.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Social media platforms like Facebook and Instagram run retargeting ads. You can also run Google ads through the Google Display Network. Keep in mind that marketers using three or more channels for any one campaign earn a 494% higher order rate than those using a single-channel campaign.<\/p>\n<\/div>\n\n<div id=\"12-send-upsell-emails\" name=\"12-send-upsell-emails\" data-animate data-destination=\"12-send-upsell-emails\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">12. Send upsell emails<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"380\"\n  data-height=\"824\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Ariel-Gordon-email-example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Ariel-Gordon-email-example-32x69.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Ariel-Gordon-email-example-200x434.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Ariel-Gordon-email-example.png 380w\"\n            data-width=\"380\"\n      data-height=\"824\"\n      data-fit=\"cover\"\n      width=\"380\"\n      height=\"824\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>An upsell email is an email you send to existing customers to persuade them to purchase more than they originally intended. Often, this means encouraging them to buy a related item or upgrade to a higher-priced version of your product or service.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Upsell emails are an extremely effective way for small online businesses to boost revenue, with sales generated by product recommendations accounting for <a href=\"https:\/\/cxl.com\/blog\/upselling-techniques\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">10-30%<\/a> of all ecommerce revenue. Here are some tips for sending killer upsell emails:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li><strong>Include product recommendations in order confirmation emails. <\/strong>Most customers are expecting to receive order confirmation emails, so they have an extraordinarily high open rate. This makes them a great place to include product recommendations or other upsell offers. The key is to include your promotional content after the transactional content so that you comply with anti-spam laws.\u00a0<\/li>\n<\/ol>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>Sprinkle in some social proof. <\/strong><a href=\"https:\/\/www.oberlo.com\/blog\/online-review-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">89%<\/a> of Americans look at product reviews before making a purchase. By including reviews and other forms of social proof right in your upsell email, you\u2019re saving them a step and helping them feel okay about making a decision right away.<\/li>\n<\/ol>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\" start=\"3\">\n<li><strong>Connect the upsell to the customer\u2019s activity. <\/strong>Whether you\u2019re making a product recommendation or suggesting an upgrade, always connect your upsell pitch to the customer\u2019s activity or history. This makes the email feel more relevant and less promotional.\u00a0<\/li>\n<\/ol>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\" start=\"3\">\n<li><strong>Add upsell suggestions to abandoned cart emails. <\/strong>Customers often get overwhelmed by too many options and wind up not buying anything. Including product suggestions in abandoned cart emails makes it easier for customers to make a purchase by recommending specific products they may enjoy.<\/li>\n<\/ol>\n<\/div>\n\n<div id=\"create-and-send-ecommerce-marketing-emails-with-flodesk\" name=\"create-and-send-ecommerce-marketing-emails-with-flodesk\" data-animate data-destination=\"create-and-send-ecommerce-marketing-emails-with-flodesk\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Create and send ecommerce marketing emails with Flodesk<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Email is an essential part of any successful ecommerce marketing strategy. Not only does it provide an incredible return on investment, but it\u2019s also a great way to boost sales, engage with your customers and build brand awareness.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>With an intuitive drag-and-drop email builder, stunning forms and powerful workflow automation, Flodesk makes it easy for small ecommerce brands to send beautiful emails to their customers. Want to see how it works? <a href=\"https:\/\/app.flodesk.com\/sign-up\">Try Flodesk for free today<\/a>!<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2160\"\n  data-height=\"2160\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-32x32.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-200x200.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-450x450.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-700x700.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1000x1000.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1400x1400.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1800x1800.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080.jpg 2160w\"\n            data-width=\"2160\"\n      data-height=\"2160\"\n      data-fit=\"cover\"\n      width=\"2160\"\n      height=\"2160\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"ecommerce-marketing-strategy-faqs\" name=\"ecommerce-marketing-strategy-faqs\" data-animate data-destination=\"ecommerce-marketing-strategy-faqs\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Ecommerce marketing strategy FAQs<\/h2>\n<\/div>\n\n<div id=\"why-is-ecommerce-marketing-important\" name=\"why-is-ecommerce-marketing-important\" data-animate data-destination=\"why-is-ecommerce-marketing-important\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Why is ecommerce marketing important?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Ecommerce marketing is important because it drives traffic to your online store, which could turn into sales. Use ecommerce marketing strategies to build brand awareness, improve customer loyalty, increase sales and boost customer engagement. Many different tactics can be used to reach different audiences and achieve different results.<\/p>\n<\/div>\n\n<div id=\"how-do-you-develop-an-ecommerce-marketing-strategy\" name=\"how-do-you-develop-an-ecommerce-marketing-strategy\" data-animate data-destination=\"how-do-you-develop-an-ecommerce-marketing-strategy\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">How do you develop an ecommerce marketing strategy?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To develop the best ecommerce marketing strategies for your online business, you first need to identify clear goals and objectives. For example, do you need to reach new customers? Improve conversions on your website? Build an email list?<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Once you know what you\u2019re trying to achieve, you can then develop ecommerce marketing strategies that suit your needs. Most SMBs typically employ a combination of marketing tactics to get the job done.<\/p>\n<\/div>\n\n<div id=\"what-is-the-best-marketing-strategy\" name=\"what-is-the-best-marketing-strategy\" data-animate data-destination=\"what-is-the-best-marketing-strategy\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">What is the best marketing strategy?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For better or worse, there isn\u2019t one single ecommerce marketing strategy that\u2019s best for every business. It all depends on your goals, the size and scale of your business, the type of product or service you\u2019re selling and more.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>With that in mind, it\u2019s best to take a good look at your specific business and identify clear goals and objectives before choosing any ecommerce marketing strategies.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Are you ready for more customers to discover your small business? Do you wish your existing customers would visit more often and spend more when they do? It\u2019s time to ramp up your ecommerce marketing game.&nbsp; Let\u2019s say you\u2019re on the hunt for vegan cookie recipes. After searching online, you see an ad at the [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94],"tags":[15,30],"table_tags":[],"class_list":["post-4409","post","type-post","status-publish","format-standard","hentry","category-selling-with-email","tag-best-practices","tag-lists"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>12 Effective eCommerce Marketing Strategies for SMBs<\/title>\n<meta name=\"description\" content=\"We&#039;ve put together our top eCommerce marketing strategies for SMBs to help you scale your sales and engagement in the long and short-term!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/ecommerce-marketing-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"12 Effective eCommerce Marketing Strategies for SMBs\" \/>\n<meta property=\"og:description\" content=\"We&#039;ve put together our top eCommerce marketing strategies for SMBs to help you scale your sales and engagement in the long and short-term!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/flodesk.com\/blog\/ecommerce-marketing-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"Flodesk\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-23T23:00:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-29T18:53:16+00:00\" \/>\n<meta name=\"author\" content=\"Victor Ijidola\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Victor Ijidola\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/flodesk.com\/blog\/ecommerce-marketing-strategies\/\",\"url\":\"https:\/\/flodesk.com\/blog\/ecommerce-marketing-strategies\/\",\"name\":\"12 Effective eCommerce Marketing Strategies for SMBs\",\"isPartOf\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#website\"},\"datePublished\":\"2022-08-23T23:00:45+00:00\",\"dateModified\":\"2026-04-29T18:53:16+00:00\",\"author\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/25eb9015bd7113b008952b0ca4fa27d2\"},\"description\":\"We've put together our top eCommerce marketing strategies for SMBs to help you scale your sales and engagement in the long and short-term!\",\"breadcrumb\":{\"@id\":\"https:\/\/flodesk.com\/blog\/ecommerce-marketing-strategies\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/flodesk.com\/blog\/ecommerce-marketing-strategies\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/flodesk.com\/blog\/ecommerce-marketing-strategies\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/flodesk.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"12 SMB ecommerce marketing strategies to level up your sales and engagement\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/flodesk.com\/blog\/#website\",\"url\":\"https:\/\/flodesk.com\/blog\/\",\"name\":\"Flodesk\",\"description\":\"A blog sharing email marketing strategies and best practices for small business owners\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/flodesk.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/25eb9015bd7113b008952b0ca4fa27d2\",\"name\":\"Victor Ijidola\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f9754f3d4848fe3cb45353e9aef02560cd9836b3ebc9de8ccc8234f2f8304f50?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f9754f3d4848fe3cb45353e9aef02560cd9836b3ebc9de8ccc8234f2f8304f50?s=96&d=mm&r=g\",\"caption\":\"Victor Ijidola\"},\"description\":\"Victor Ijidola is the CEO &amp; Content Lead at Premium Content Shop\u2014a content marketing agency for B2B and SaaS businesses. 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