{"id":4342,"date":"2024-02-08T05:53:14","date_gmt":"2024-02-08T13:53:14","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=4342"},"modified":"2026-04-29T10:11:23","modified_gmt":"2026-04-29T18:11:23","slug":"email-automation-tools","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/email-automation-tools\/","title":{"rendered":"8 email automation tools to scale your campaigns"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p><strong>TL;DR: Email automation tools help you effortlessly grow your email list and supercharge your campaigns. Here, we explore the best solutions and what to look for in every tool.&nbsp;<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>What\u2019s more important than creating an email marketing campaign? <em>Automating <\/em>that campaign with the right email marketing tools.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Automation frees up you and your team\u2019s time so you can focus on bigger projects and more pressing needs. And it\u2019s remarkably easy when you have the right tools at your disposal.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Today, we\u2019re showing you the best email automation tools to take your campaigns to the next level\u2014no matter what size your business currently is.&nbsp;<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #716c3e; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Brilliant email marketing, made beautifully simple<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Own your growth with powerful, intuitive tools designed to drive big wins for your small business.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #716c3e;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"what-is-email-automation\" name=\"what-is-email-automation\" data-animate data-destination=\"what-is-email-automation\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">What is email automation?<\/h2>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1080\"\n  data-height=\"1080\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/12\/4.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/12\/4-32x32.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/12\/4-200x200.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/12\/4-450x450.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/12\/4-700x700.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/12\/4-1000x1000.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/12\/4.png 1080w\"\n            data-width=\"1080\"\n      data-height=\"1080\"\n      data-fit=\"cover\"\n      width=\"1080\"\n      height=\"1080\"\n      loading=\"eager\"\n      alt=\"New email templates 2023\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Email automation refers to when you use tools to automate your email delivery\u2014sending the right thing at the right time. With automation tools, you craft the email, define what actions must happen for it to be sent, and the email marketing tool does the rest.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For example, imagine you sign up for a mailing list or buy something online. You\u2019ll most likely expect an email confirmation to be the first message delivered to your inbox.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>And if you don\u2019t receive it, you\u2019ll probably start to think something went wrong or that you might have been scammed. Welcome emails or order confirmations are examples of email automation in action.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There\u2019s almost no limit to the amount of automated emails you can create. Most businesses<a href=\"https:\/\/flodesk.com\/blog\/how-to-automate-a-welcome-email\/\"> automate a welcome email<\/a> for their new subscribers to start. But you can get incredibly granular with how you target people and what kinds of events trigger an automated email from your brand.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Let\u2019s take a quick look at the typical features and terms involved in an automated email system.<\/p>\n<\/div>\n\n<div id=\"audience-segmentation\" name=\"audience-segmentation\" data-animate data-destination=\"audience-segmentation\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>Audience segmentation<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Audience segmentation categorizes your subscriber lists based on what they have in common so you can send the most relevant message to every reader.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We usually base these categories on demographics (like gender, age, location, and ethnicity) or psychographics (like past behavior, beliefs, hobbies, and personality traits). For example, you could have a segment of subscribers identifying industry leaders and another for creatives. Another segment could target introverts or extroverts.<\/p>\n<\/div>\n\n<div id=\"automated-workflows\" name=\"automated-workflows\" data-animate data-destination=\"automated-workflows\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Automated workflows<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Email workflows are the instructions you create within your email marketing tool to send automatic emails based on your subscribers\u2019 activity, preferences, and segment.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Often, marketers create a series of emails that work together to achieve company goals, like onboarding new customers or enhancing the purchasing journey.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>One of the most commonly used<a href=\"https:\/\/university.flodesk.com\/flodesk-workflows\"> email automations using Flodesk Workflows<\/a> is to automatically send new opt-ins a freebie download. Other examples include:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Emails for upcoming birthdays or anniversaries (typically including a celebratory discount)<\/li>\n\n\n\n<li><a href=\"https:\/\/flodesk.com\/blog\/welcome-email-templates\/\">Welcome emails<\/a> to greet new subscribers<\/li>\n\n\n\n<li><a href=\"https:\/\/flodesk.com\/blog\/just-checking-in-email-alternatives\/\">Follow-up emails<\/a> for subscribers who abandoned their shopping cart or visited a specific page of your website<\/li>\n\n\n\n<li><a href=\"https:\/\/flodesk.com\/blog\/lead-nurturing-email-examples\/\">Lead nurturing emails<\/a> such as timed discounts, curated products, and trending now<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"integrations\" name=\"integrations\" data-animate data-destination=\"integrations\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Integrations<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Integrations connect your email marketing tool to the other systems and software you use.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Many top email service providers include direct integrations with industry giants like WordPress, Shopify, or Salesforce. It\u2019s also common to find hundreds more integration options via Zapier or <a href=\"https:\/\/flodesk.com\/blog\/top-flodesk-automations-to-try-with-pabbly-connect\/\">Pabbly Connect<\/a>, which act as an easy-to-use intermediary connector.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Some providers also include open APIs. These allow you to build bespoke integrations if you can\u2019t find the existing integration you need.<\/p>\n<\/div>\n\n<div id=\"triggers\" name=\"triggers\" data-animate data-destination=\"triggers\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Triggers<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Think of triggers as a catalyst for action. They prompt your marketing software to send out a particular email. The trigger effectively says, <em>\u201cHey Flodesk, X person just took Y action. Send them the email for Y action.\u201d<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Triggers can involve everything from a subscriber\u2019s activity to a specific date or event. You get to choose what your triggers are and what messages are sent out when a trigger condition is met.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are some examples of automated emails sent when a trigger condition is met:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Trigger: <\/strong>Someone subscribes to your mailing list.<\/li>\n\n\n\n<li><strong>Email: <\/strong><em>\u201cWelcome!\u201d<\/em><\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Trigger: <\/strong>A subscriber\u2019s one-year sign-up anniversary.<\/li>\n\n\n\n<li><strong>Email: <\/strong><em>\u201cHappy anniversary! We have a gift for you.\u201d<\/em><\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Trigger: <\/strong>Someone leaves your site with unpurchased items in their basket.<\/li>\n\n\n\n<li><strong>Email: <\/strong><em>\u201cWe\u2019re holding those items for you.\u201d<\/em><\/li>\n<\/ul>\n<\/div>\n\n<div id=\"8-best-email-automation-software\" name=\"8-best-email-automation-software\" data-animate data-destination=\"8-best-email-automation-software\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">8 best email automation software<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Without further ado, let\u2019s dive into our list of the best email providers for email marketing automation. We\u2019ve included a selection fit for various business needs.<\/p>\n<\/div>\n\n<div id=\"1-flodesk\" name=\"1-flodesk\" data-animate data-destination=\"1-flodesk\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Flodesk<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1063\"\n  data-height=\"693\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Example-of-Flodesk-automation.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Example-of-Flodesk-automation-32x21.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Example-of-Flodesk-automation-200x130.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Example-of-Flodesk-automation-450x293.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Example-of-Flodesk-automation-700x456.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Example-of-Flodesk-automation-1000x652.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Example-of-Flodesk-automation.png 1063w\"\n            data-width=\"1063\"\n      data-height=\"693\"\n      data-fit=\"cover\"\n      width=\"1063\"\n      height=\"693\"\n      loading=\"eager\"\n      alt=\"Example of Flodesk automation\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Best email marketing automation software for maximizing your ROI with a flat-rate plan.<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/flodesk.com\/\">Flodesk<\/a> helps you create and automate beautiful emails using a brilliant library of templates and customizable automation workflows.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Our platform has an intuitive drag-and-drop builder to make creating stunning emails as easy as possible. With one of the smoothest interfaces in the business, our goal is to get you creating powerful marketing automation within minutes. And by leveraging Flodesk University plus our help center and blog, you can master everything from<a href=\"https:\/\/flodesk.com\/blog\/3-steps-send-first-flodesk-email\/\"> sending your first email<\/a> to<a href=\"http:\/\/help.flodesk.com\/en\/articles\/3184151-how-to-create-a-lead-magnet-automation\" class=\"broken_link\"> lead magnet automation<\/a> within minutes so you can build, nurture, and sell to your list like a pro.<\/p>\n<\/div>\n\n<div id=\"pros\" name=\"pros\" data-animate data-destination=\"pros\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Pros<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Comes with pre-made automation workflows for marketing essentials like welcome emails and sales sequences<\/li>\n\n\n\n<li>Clear and detailed reports to help you<a href=\"https:\/\/flodesk.com\/blog\/email-optimization\/\"> optimize your email campaigns<\/a> based on key audience insights<\/li>\n\n\n\n<li>Over 3,000 integrations are available through Zapier, plus a direct Shopify integration for e-commerce businesses<\/li>\n\n\n\n<li>You can design opt-in forms for free\u2014Link in bio, Full Page Forms, embedded Inline Forms, and Popup Forms<\/li>\n\n\n\n<li>Flip through different shapes, colors, and tools to find the best design for your brand and customize it to meet your needs<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"cons\" name=\"cons\" data-animate data-destination=\"cons\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Cons<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>You can only access Flodesk Workflow\u2019s email marketing and automation tools with a paid plan<\/li>\n\n\n\n<li>Flodesk doesn\u2019t currently integrate directly with many different apps\u2014you must leverage tools like Zapier and Pabbly Connect to connect Flodesk to your favorite business tools<\/li>\n<\/ul>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n    <!-- No Image -->  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1918\"\n  data-height=\"963\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/12\/image1.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/12\/image1-32x16.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/12\/image1-200x100.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/12\/image1-450x226.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/12\/image1-700x351.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/12\/image1-1000x502.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/12\/image1-1400x703.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/12\/image1-1800x904.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/12\/image1.png 1918w\"\n            data-width=\"1918\"\n      data-height=\"963\"\n      data-fit=\"cover\"\n      width=\"1918\"\n      height=\"963\"\n      loading=\"eager\"\n      alt=\"Publish form interface\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"pricing\" name=\"pricing\" data-animate data-destination=\"pricing\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Pricing<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To access workflow automations, you\u2019ll need to sign up for a Flodesk paid plan. With the Email plan, you\u2019ll get access to Flodesk\u2019s powerful email and automation tools\u2014where you can automate a personal journey for every subscriber. <a href=\"https:\/\/app.flodesk.com\/sign-up?fd-source=workflow\">Try it free for 14 days.<\/a><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>After that, pay as little as $19\/month for an annual plan and get access to Flodesk\u2019s email tools. <\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #716c3e; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Design emails people love to get<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Create stunning on-brand emails, segment subscribers, and automate workflows in no time with Flodesk.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #716c3e;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"2-activecampaign\" name=\"2-activecampaign\" data-animate data-destination=\"2-activecampaign\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. ActiveCampaign<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1144\"\n  data-height=\"742\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Example-of-ActiveCampaign-automations.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Example-of-ActiveCampaign-automations-32x21.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Example-of-ActiveCampaign-automations-200x130.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Example-of-ActiveCampaign-automations-450x292.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Example-of-ActiveCampaign-automations-700x454.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Example-of-ActiveCampaign-automations-1000x649.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Example-of-ActiveCampaign-automations.png 1144w\"\n            data-width=\"1144\"\n      data-height=\"742\"\n      data-fit=\"cover\"\n      width=\"1144\"\n      height=\"742\"\n      loading=\"eager\"\n      alt=\"ActiveCampaign Interface\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Best email marketing automation software for enterprise-level automation.<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>One of the most popular email automation tools on the market, <a href=\"https:\/\/www.activecampaign.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ActiveCampaign<\/a> lets you tackle every conceivable element of email marketing.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>With machine learning, predictive tools, high email deliverability rates, and an army of fans, this top-tier email automation software is an ideal fit for anyone looking to dive in at the deep end.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Careful, though. This tool has both a steep learning curve and a considerable price increase as your list starts growing.<\/p>\n<\/div>\n\n<div id=\"pros\" name=\"pros\" data-animate data-destination=\"pros\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Pros<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>An incredibly powerful all-in-one marketing platform<\/li>\n\n\n\n<li>Built-in CRM features<\/li>\n\n\n\n<li>Integrates directly with over 940 third-party tools, including Shopify and Magento<\/li>\n\n\n\n<li>Detailed campaign analytics and performance tracking<\/li>\n\n\n\n<li>Impressive mobile app for IOS and Android<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"cons\" name=\"cons\" data-animate data-destination=\"cons\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Cons<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Not very beginner-friendly\u2014expect a steep learning curve<\/li>\n\n\n\n<li>More expensive than other equally powerful options<\/li>\n\n\n\n<li>Some customers report occasional glitches with the software<\/li>\n\n\n\n<li>Forms could be more customizable<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"pricing\" name=\"pricing\" data-animate data-destination=\"pricing\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Pricing<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can get started with ActiveCampaign\u2019s feature-restricted 14-day free trial. After that, they base their prices on your chosen tier and total subscribers, with each tier unlocking additional features.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here\u2019s how ActiveCampaign\u2019s annual prices start for their Lite plan:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Up to 1,000 subscribers and 10,000 monthly emails: $29\/month<\/li>\n\n\n\n<li>Up to 2,500 subscribers and 25,000 monthly emails: $49\/month<\/li>\n\n\n\n<li>Up to 5,000 subscribers and 50,000 monthly emails: $79\/month<\/li>\n\n\n\n<li>Up to 10,000 subscribers and 100,000 monthly emails: $139\/month<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In our opinion, for a truly successful email automation campaign, you\u2019d need their Plus tier at a minimum. Here\u2019s how prices for the annual Plus plan play out:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Up to 1,000 subscribers and 10,000 monthly emails: $49\/month<\/li>\n\n\n\n<li>Up to 2,500 subscribers and 25,000 monthly emails: $99\/month<\/li>\n\n\n\n<li>Up to 5,000 subscribers and 50,000 monthly emails: $149\/month<\/li>\n\n\n\n<li>Up to 10,000 subscribers and 100,000 monthly emails: $229\/month<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"3-klaviyo\" name=\"3-klaviyo\" data-animate data-destination=\"3-klaviyo\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Klaviyo<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1355\"\n  data-height=\"671\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-Klaviyos-website-interface-1.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-Klaviyos-website-interface-1-32x16.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-Klaviyos-website-interface-1-200x99.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-Klaviyos-website-interface-1-450x223.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-Klaviyos-website-interface-1-700x347.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-Klaviyos-website-interface-1-1000x495.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-Klaviyos-website-interface-1.png 1355w\"\n            data-width=\"1355\"\n      data-height=\"671\"\n      data-fit=\"cover\"\n      width=\"1355\"\n      height=\"671\"\n      loading=\"eager\"\n      alt=\"Klaviyo interface\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Best email automation tool for e-commerce businesses.<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A fan favorite among B2C e-commerce brands, <a href=\"https:\/\/www.klaviyo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Klaviyo<\/a> is one of the best email automation providers for anyone in retail. If you\u2019re set up and selling through Shopify, you\u2019ll find this software particularly suited to your needs.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Klaviyo has many fans for this reason alone, but if you\u2019re not running a retail e-commerce store, we recommend looking elsewhere for your email automation needs.<\/p>\n<\/div>\n\n<div id=\"pros\" name=\"pros\" data-animate data-destination=\"pros\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Pros<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Excellent pre-built automation workflows, particularly those focused on maximizing sales opportunities based on the behavior of your site visitors<\/li>\n\n\n\n<li>Automatic segment updates based on customer interactions<\/li>\n\n\n\n<li>Dynamic content that\u2019s driven by e-commerce events, ranging from product views to orders placed and abandoned carts<\/li>\n\n\n\n<li>Excellent Shopify integration, with over 200 additional integrations available, including WooCommerce and Salesforce<\/li>\n\n\n\n<li>Unique peer benchmarks to track your performance against similar brands<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"cons\" name=\"cons\" data-animate data-destination=\"cons\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Cons<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Only really suitable for e-commerce purposes<\/li>\n\n\n\n<li>The platform can be clunky to use and get to grips with<\/li>\n\n\n\n<li>Following Klaviyo\u2019s tutorials isn\u2019t easy, and you\u2019ll likely need to look to YouTube or Google for more straightforward instructions<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"pricing\" name=\"pricing\" data-animate data-destination=\"pricing\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Pricing<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Klaviyo offers a free plan for anyone who has fewer than 250 subscribers and sends up to 500 monthly emails.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If that\u2019s not you, you\u2019ll need a paid plan. As with most email service providers, Klaviyo charges based on how many subscribers you have and how many emails you need to send.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here\u2019s how their prices get started:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Up to 1,000 subscribers and 10,000 monthly emails: $30\/month<\/li>\n\n\n\n<li>Up to 2,500 subscribers and 25,000 monthly emails: $60\/month<\/li>\n\n\n\n<li>Up to 5,000 subscribers and 50,000 monthly emails: $100\/month<\/li>\n\n\n\n<li>Up to 10,000 subscribers and 100,000 monthly emails: $150\/month<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"4-convertkit\" name=\"4-convertkit\" data-animate data-destination=\"4-convertkit\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. ConvertKit<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1227\"\n  data-height=\"646\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-ConvertKits-website-interface.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-ConvertKits-website-interface-32x17.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-ConvertKits-website-interface-200x105.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-ConvertKits-website-interface-450x237.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-ConvertKits-website-interface-700x369.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-ConvertKits-website-interface-1000x526.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-ConvertKits-website-interface.png 1227w\"\n            data-width=\"1227\"\n      data-height=\"646\"\n      data-fit=\"cover\"\n      width=\"1227\"\n      height=\"646\"\n      loading=\"eager\"\n      alt=\"ConvertKit Interface\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Best email marketing automation software for online creators such as bloggers or course creators.<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As an email marketing software built by online creators for online creators, ConvertKit comes packed with some powerful automation features designed to convert subscribers in record time.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The visual automation of ConvertKit is especially attractive and cuts out the complexity prevalent in other email service provider workflows.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>However, their plan pricing can quickly get expensive.<\/p>\n<\/div>\n\n<div id=\"pros\" name=\"pros\" data-animate data-destination=\"pros\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Pros<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Targeted automation and segmentation based on subscriber interaction<\/li>\n\n\n\n<li>Autopilot-type mode lets you set up rules and have ConvertKit do the rest of the work<\/li>\n\n\n\n<li>Simple to complex automation rules let you create a variety of customer funnels<\/li>\n\n\n\n<li>Customizable blueprints help you quickly adapt existing autoresponder templates for any given scenario<\/li>\n\n\n\n<li>Over 80 integrations with third-party applications, including Shopify, Gumroad, WooCommerce, and WordPress, plus more through Zapier<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"cons\" name=\"cons\" data-animate data-destination=\"cons\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Cons<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Cost is higher than it should be, particularly if you manage multiple clients or large email lists<\/li>\n\n\n\n<li>Tricky interface with quite a steep learning curve at times<\/li>\n\n\n\n<li>A rigid focus on online creators limits the usefulness of ConvertKit for other business types<\/li>\n\n\n\n<li>The lack of subscriber-importing features means you\u2019ll need to add your subscribers manually<\/li>\n\n\n\n<li>The email template editor is pretty basic; you won\u2019t be able to create the same beautiful emails available through alternatives like Flodesk\u2014unless you have basic coding skills<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"pricing\" name=\"pricing\" data-animate data-destination=\"pricing\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Pricing<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>ConvertKit offers a free plan that allows for up to 1,000 subscribers and gives you access to unlimited emails, forms, and landing pages.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Beyond that, they keep things simple with two plans, Creator and Creator Pro, each of which gets more expensive the more subscribers you have. But they only withhold a few features for their top-tier Pro plan, which is a nice touch.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here\u2019s how the yearly prices for their Creator plan get started:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Up to 1,000 subscribers: $25\/month<\/li>\n\n\n\n<li>Up to 3,000 subscribers: $41\/month<\/li>\n\n\n\n<li>Up to 5,000 subscribers: $66\/month<\/li>\n\n\n\n<li>Up to 10,000 subscribers: $100\/month<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Compared with their Creator Pro plan:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Up to 1,000 subscribers: $50\/month<\/li>\n\n\n\n<li>Up to 3,000 subscribers: $66\/month<\/li>\n\n\n\n<li>Up to 5,000 subscribers: $93\/month<\/li>\n\n\n\n<li>Up to 10,000 subscribers: $140\/month<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Note that ConvertKit offers unlimited monthly email sending on all plans.<\/p>\n<\/div>\n\n<div id=\"5-mailchimp\" name=\"5-mailchimp\" data-animate data-destination=\"5-mailchimp\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. Mailchimp<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1266\"\n  data-height=\"575\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-Mailchimps-website-interface-1.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-Mailchimps-website-interface-1-32x15.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-Mailchimps-website-interface-1-200x91.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-Mailchimps-website-interface-1-450x204.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-Mailchimps-website-interface-1-700x318.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-Mailchimps-website-interface-1-1000x454.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-Mailchimps-website-interface-1.png 1266w\"\n            data-width=\"1266\"\n      data-height=\"575\"\n      data-fit=\"cover\"\n      width=\"1266\"\n      height=\"575\"\n      loading=\"eager\"\n      alt=\"Mailchimp Interface\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Best email marketing automation software for businesses that need a strong free plan.<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Industry titan <a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Mailchimp<\/a> does it all, so it should be no surprise that they\u2019ve got plenty of automations.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can expect to find the usual automation tools within Mailchimp\u2019s software: everything from simple autoresponders to more advanced campaigns driven by customized triggers like audience behavior.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Because Mailchimp is something of an email marketing Swiss Army knife, it\u2019s not laser-focused on automation specifically. Fut as long as you\u2019re on one of their paid plans, you\u2019ll have what you need to seamlessly automate emails.&nbsp;<\/p>\n<\/div>\n\n<div id=\"pros\" name=\"pros\" data-animate data-destination=\"pros\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Pros<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Strong e-commerce integrations that feed beautifully into e-commerce workflows like abandoned cart campaigns, product recommendations, and order confirmations<\/li>\n\n\n\n<li>Ability to send drip emails triggered by subscriber activity or inactivity<\/li>\n\n\n\n<li>Automatic list segmentation, <a href=\"https:\/\/flodesk.com\/blog\/email-list-engagement-best-practices\/\">email list management<\/a> features, and pre-built automation workflows make Mailchimp suitable for automation campaigns right out of the box<\/li>\n\n\n\n<li>A sturdy website builder that\u2019s especially effective for e-commerce business owners, who can easily connect their existing e-commerce store<\/li>\n\n\n\n<li>Plenty of campaign optimization tools, including A\/B testing, send-time optimization, smart recommendations, and real-time feedback<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"cons\" name=\"cons\" data-animate data-destination=\"cons\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Cons<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Mailchimp\u2019s free plan only allows single-step automation, which is often not sufficient for creating a truly powerful automation campaign<\/li>\n\n\n\n<li>Their list segmentation isn\u2019t the easiest to understand<\/li>\n\n\n\n<li>The interface can be tricky to navigate, especially for newbies<\/li>\n\n\n\n<li>Prices can skyrocket when your subscriber list grows<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>If these cons are a dealbreaker for you, check out our comparison of the best <a href=\"https:\/\/flodesk.com\/blog\/mailchimp-alternatives\/\">Mailchimp alternatives<\/a>!<\/em><\/p>\n<\/div>\n\n<div id=\"pricing\" name=\"pricing\" data-animate data-destination=\"pricing\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Pricing<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Mailchimp offers one of the most regularly praised free plans in the email marketing industry, which allows up to 500 subscribers and up to 1,000 emails per month.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When it comes to paid plans, the platform splits into three tiers with prices based on the total number of subscribers in your email list.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here\u2019s how their Essentials tier gets started:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Up to 1,500 subscribers and 15,000 monthly emails: $19.62\/month<\/li>\n\n\n\n<li>Up to 2,500 subscribers and 25,000 monthly emails: $29.17\/month<\/li>\n\n\n\n<li>Up to 5,000 subscribers and 50,000 monthly emails: $48.79\/month<\/li>\n\n\n\n<li>Up to 10,000 subscribers and 100,000 monthly emails: $74.24\/month<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You\u2019ll likely need access to Mailchimp\u2019s Standard tier to get the most out of your email automation campaigns. Prices at this tier look like this:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Up to 1,500 subscribers and 18,000 monthly emails: $33.41\/month<\/li>\n\n\n\n<li>Up to 2,500 subscribers and 30,000 monthly emails: $48.79\/month<\/li>\n\n\n\n<li>Up to 5,000 subscribers and 60,000 monthly emails: $74.24\/month<\/li>\n\n\n\n<li>Up to 10,000 subscribers and 120,000 monthly emails: $98.10\/month<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #716c3e; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\"> Craft emails your audience will love<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Flodesk\u2019s intuitive automations, stunning designs, and drag-and-drop builder make it easy to build meaningful connections in the inbox<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #716c3e;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"6-constant-contact\" name=\"6-constant-contact\" data-animate data-destination=\"6-constant-contact\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">6. Constant Contact<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1600\"\n  data-height=\"669\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-Constant-Contacts-website-interface-1.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-Constant-Contacts-website-interface-1-32x13.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-Constant-Contacts-website-interface-1-200x84.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-Constant-Contacts-website-interface-1-450x188.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-Constant-Contacts-website-interface-1-700x293.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-Constant-Contacts-website-interface-1-1000x418.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-Constant-Contacts-website-interface-1-1400x585.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-Constant-Contacts-website-interface-1.png 1600w\"\n            data-width=\"1600\"\n      data-height=\"669\"\n      data-fit=\"cover\"\n      width=\"1600\"\n      height=\"669\"\n      loading=\"eager\"\n      alt=\"Constant Contact Interface\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Best email marketing automation software for out-of-the-box email automations and decades of proven reliability.<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Constant Contact doesn\u2019t have the most advanced automation features in the business\u2014 particularly if you\u2019re keen on building bespoke workflows.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It is, however, ideal if you want an email provider that does all the leg work. With pre-built automations that are driven by customer behavior on your website, Constant Contact makes it simple for you to kickstart your automatic emails.<\/p>\n<\/div>\n\n<div id=\"pros\" name=\"pros\" data-animate data-destination=\"pros\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Pros<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Behavior-based audience segmentation and triggers<\/li>\n\n\n\n<li>Real-time analytics, detailed reports, and heat maps give you insight into visitor behavior to fully optimize your automation campaigns<\/li>\n\n\n\n<li>Comprehensive A\/B testing<\/li>\n\n\n\n<li>Automatic deletion of duplicate subscribers<\/li>\n\n\n\n<li>Loads of integrations covering everything from WordPress to Outlook, Shopify, and even your social media accounts<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"cons\" name=\"cons\" data-animate data-destination=\"cons\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Cons<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Constant Contact branding appears at the bottom of emails<\/li>\n\n\n\n<li>Relatively rigid automation features that can be tough to customize<\/li>\n\n\n\n<li>Mobile-responsive designs don\u2019t always adjust properly<\/li>\n\n\n\n<li>Limited design options when building emails<\/li>\n\n\n\n<li>Gets pretty pricey as your subscriber list grows<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"pricing\" name=\"pricing\" data-animate data-destination=\"pricing\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Pricing<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Constant Contact doesn\u2019t have a free plan, but they do offer a one-month free trial.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>After that, they split their plans into Lite, Standard, and Premium, with prices based on your chosen tier and how many subscribers you have.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The following prices belong to their Lite tier:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Up to 1,00 subscribers and 10,000 monthly emails: $30\/month<\/li>\n\n\n\n<li>Up to 2,500 subscribers and 25,000 monthly emails: $50\/month<\/li>\n\n\n\n<li>Up to 5,000 subscribers and 50,000 monthly emails: $80\/month<\/li>\n\n\n\n<li>Up to 10,000 subscribers and 100,000 monthly emails: $120\/month<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Their email send overage fee is $0.002 per email sent.<\/p>\n<\/div>\n\n<div id=\"7-mailerlite\" name=\"7-mailerlite\" data-animate data-destination=\"7-mailerlite\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">7. Mailerlite<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1055\"\n  data-height=\"819\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Example-of-Mailerlite-email-automation.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Example-of-Mailerlite-email-automation-32x25.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Example-of-Mailerlite-email-automation-200x155.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Example-of-Mailerlite-email-automation-450x349.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Example-of-Mailerlite-email-automation-700x543.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Example-of-Mailerlite-email-automation-1000x776.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Example-of-Mailerlite-email-automation.png 1055w\"\n            data-width=\"1055\"\n      data-height=\"819\"\n      data-fit=\"cover\"\n      width=\"1055\"\n      height=\"819\"\n      loading=\"eager\"\n      alt=\"Mailterlite Interface\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Best email marketing automation software for newbies with a tight budget and basic automation needs.<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.mailerlite.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">MailerLite<\/a> is still making a name for itself, as a relative newcomer to the email marketing crowd.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This software doesn\u2019t have the most intricate or advanced automation features available, but it\u2019s already famous for being one of the easiest-to-use tools in the game. Perhaps the biggest selling point is that you get access to all of MailerLite\u2019s core automation features through the free plan.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>That said, when your automation campaigns get more complex, you\u2019ll probably need to upgrade to their Advanced plan to meet your needs.<\/p>\n<\/div>\n\n<div id=\"pros\" name=\"pros\" data-animate data-destination=\"pros\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Pros<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Advanced tier has more features on the way, including multiple automation triggers, auto-resend campaigns, and RSS emails<\/li>\n\n\n\n<li>Advanced targeting features powered by demographic and psychographic insights allow for strong personalization and automation<\/li>\n\n\n\n<li>Retargeting features to<a href=\"https:\/\/flodesk.com\/blog\/re-engagement-email-subject-lines\/\"> re-engage your unresponsive subscribers<\/a>&nbsp;<\/li>\n\n\n\n<li>Comprehensive campaign optimization tools like A\/B testing and click maps<\/li>\n\n\n\n<li>Plenty of built-in integrations including Stripe and Shopify, plus API access to create your own integrations<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"cons\" name=\"cons\" data-animate data-destination=\"cons\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Cons<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Somewhat limited audience segmentation features and email templates<\/li>\n\n\n\n<li>Many features are pretty basic, so it\u2019s more suitable for businesses without complex email marketing needs<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"pricing\" name=\"pricing\" data-animate data-destination=\"pricing\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Pricing<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>MailerLite offers an enticing free plan for up to 1,000 subscribers and 12,000 monthly emails. When your needs exceed that, you\u2019ll have the choice of three tiers: Growing Business, Advanced, and Enterprise.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Each tier gives you unlimited monthly emails and unlocks additional features.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>MailerLite\u2019s Growing Business plan prices start at:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Up to 1,000 subscribers: $13.50\/month<\/li>\n\n\n\n<li>Up to 2,500 subscribers: $22.50\/month<\/li>\n\n\n\n<li>Up to 5,000 subscribers: $35.10\/month<\/li>\n\n\n\n<li>Up to 10,000 subscribers: $65.70\/month<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you want access to multiple automation triggers, you\u2019ll need their Advanced tier, which has the following pricing:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Up to 1,000 subscribers: $27\/month<\/li>\n\n\n\n<li>Up to 2,500 subscribers: $36\/month<\/li>\n\n\n\n<li>Up to 5,000 subscribers: $45\/month<\/li>\n\n\n\n<li>Up to 10,000 subscribers: $99\/month<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Both the Growing Business and Advanced Plans offer unlimited monthly emails.<\/p>\n<\/div>\n\n<div id=\"8-emailoctopus\" name=\"8-emailoctopus\" data-animate data-destination=\"8-emailoctopus\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">8. EmailOctopus<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1087\"\n  data-height=\"635\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-EmailOctopus-website-interface.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-EmailOctopus-website-interface-32x19.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-EmailOctopus-website-interface-200x117.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-EmailOctopus-website-interface-450x263.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-EmailOctopus-website-interface-700x409.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-EmailOctopus-website-interface-1000x584.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-EmailOctopus-website-interface.png 1087w\"\n            data-width=\"1087\"\n      data-height=\"635\"\n      data-fit=\"cover\"\n      width=\"1087\"\n      height=\"635\"\n      loading=\"eager\"\n      alt=\"Screenshot of EmailOctopus' website interface\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Best automated email software for those who want the basics for a low price and have access to web developers.<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Powered by Amazon AWS infrastructure, <a href=\"https:\/\/emailoctopus.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">EmailOctopus<\/a> is a natural choice for the tech-savvy email marketer. It brings the power and flexibility of Amazon\u2019s SES (Simple Email Service) to bear without requiring coding experience to create your emails.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Do note, though, that this is not the option we\u2019d recommend for anyone without a team member who is ultra-familiar with the AWS language. In our opinion, the platform requires advanced technical knowledge to use the marketing automation features.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Thankfully, there\u2019s a free plan available, so you can try it before you buy.<\/p>\n<\/div>\n\n<div id=\"pros\" name=\"pros\" data-animate data-destination=\"pros\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Pros<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>The free plan gives you access to every feature EmailOctopus has to offer<\/li>\n\n\n\n<li>Includes automated email workflows, including multi-trigger sequences and time-based campaigns, welcome emails, and drip campaigns<\/li>\n\n\n\n<li>Option to use either the drag-and-drop editor or build emails through HTML<\/li>\n\n\n\n<li>Integrations are available through Zapier or their API<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"cons\" name=\"cons\" data-animate data-destination=\"cons\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Cons<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>EmailOctopus branding is present if you\u2019re on their free plan<\/li>\n\n\n\n<li>Reports are only available for 30 days on the free plan<\/li>\n\n\n\n<li>A limited number of email templates to choose from<\/li>\n\n\n\n<li>Offers basic features, particularly when it comes to audience segmentation<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"pricing\" name=\"pricing\" data-animate data-destination=\"pricing\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Pricing<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>EmailOctopus offers a free Starter plan that allows you to send up to 10,000 emails per month to up to 2,500 subscribers.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>After that, they keep things refreshingly simple with one paid Pro plan, which is priced based on your total subscribers. Here\u2019s how their pricing gets started:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Up to 1,000 subscribers and 10,000 monthly emails: $10\/month<\/li>\n\n\n\n<li>Up to 2,500 subscribers and 25,000 monthly emails: $16\/month<\/li>\n\n\n\n<li>Up to 5,000 subscribers and 50,000 monthly emails: $24\/month<\/li>\n\n\n\n<li>Up to 10,000 subscribers and 100,000 monthly emails: $36\/month<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"choosing-the-right-email-automation-tool\" name=\"choosing-the-right-email-automation-tool\" data-animate data-destination=\"choosing-the-right-email-automation-tool\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Choosing the right email automation tool<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When comparing the best email automation tools in the industry, factors like cost, usability, integrations, features, and reporting may impact your decision-making. Ultimately, your business priorities will be the deciding factor nine times out of ten.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Flodesk\u2019s email platform and flat-rate plan let you deliver the right message to the right people at the right time\u2014while getting the best return on investment. Plus, Flodesk is one of the easiest platforms to get started with.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>No one needs their digital marketing efforts to take up too much of their time\u2014that\u2019s literally the point of marketing automation! <a href=\"https:\/\/app.flodesk.com\/sign-up?fd-source=home\">Start your Flodesk free trial.<\/a>&nbsp;<\/p>\n<\/div>\n\n\n<div class=\"cta-button-block\">\n\n\t<button class=\"cta-button-block__button\" style=\"background-color: #F0C8C7; color: #000000;\">\n\t\t\t\t\t<a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t\tStart Free\t\t\t<\/a>\n\t\t\t<\/button>\n\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1600\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1.jpeg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-32x32.jpeg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-200x200.jpeg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-450x450.jpeg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-700x700.jpeg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-1000x1000.jpeg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-1400x1400.jpeg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1.jpeg 1600w\"\n            data-width=\"1600\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"1600\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"Flodesk template editing\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>TL;DR: Email automation tools help you effortlessly grow your email list and supercharge your campaigns. Here, we explore the best solutions and what to look for in every tool.&nbsp; What\u2019s more important than creating an email marketing campaign? Automating that campaign with the right email marketing tools. Automation frees up you and your team\u2019s time [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[15,30,17],"table_tags":[],"class_list":["post-4342","post","type-post","status-publish","format-standard","hentry","category-automation-workflows","tag-best-practices","tag-lists","tag-tools"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Automation Software Face-Off: Ranking the Best for 2024<\/title>\n<meta name=\"description\" content=\"With email automation software, expanding your email lists and streamlining campaigns becomes effortless. Explore the top tools for every use case.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/email-automation-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Automation Software Face-Off: Ranking the Best for 2024\" \/>\n<meta property=\"og:description\" content=\"With email automation software, expanding your email lists and streamlining campaigns becomes effortless. 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