{"id":4257,"date":"2022-08-11T00:20:37","date_gmt":"2022-08-11T08:20:37","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=4257"},"modified":"2026-04-29T10:32:35","modified_gmt":"2026-04-29T18:32:35","slug":"email-marketing-software-for-small-businesses","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/email-marketing-software-for-small-businesses\/","title":{"rendered":"8 Email marketing software for small businesses and startups"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p>Are you ready to tap into the awesome power of email marketing?<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We\u2019re betting you already know what email marketing is and <a href=\"https:\/\/flodesk.com\/blog\/small-business-email-marketing\/\">what it does for small businesses<\/a>. Now you\u2019re here to find a software product that\u2019ll make it easy for you to do email marketing and get results. And there are a lot of options to pick from.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Choosing the wrong email marketing service might seem like an insignificant decision, too small a choice to earn your concern. But we\u2019re also betting that you know better than that. You know the value of small actions\u2014they\u2019re what brought you to this point in the first place.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Choosing the right email marketing platform can bolster your startup by setting you off on the right path and in the right direction. It could well be the difference between you generating and nurturing the leads you need to succeed each month, or not.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #c2d7d4; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #c2d7d4;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"a-quick-overview-of-email-marketing-software-for-small-businesses\" name=\"a-quick-overview-of-email-marketing-software-for-small-businesses\" data-animate data-destination=\"a-quick-overview-of-email-marketing-software-for-small-businesses\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">A quick overview of email marketing software for small businesses<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Email service providers are not all the same. Some are built with large enterprises in mind, while others are infinitely better suited to those who are just getting started\u2014such as yourself.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Whether you\u2019re in the market for <a href=\"https:\/\/flodesk.com\/blog\/email-marketing-software-for-ecommerce\/\">email marketing software for your ecommerce site<\/a> or are just looking for the best way to generate hype and\/or sales for your new venture, we\u2019re here to keep it simple and introduce you to the only contenders worth your attention.<\/p>\n<\/div>\n\n<div id=\"what-to-look-for-in-your-email-marketing-software\" name=\"what-to-look-for-in-your-email-marketing-software\" data-animate data-destination=\"what-to-look-for-in-your-email-marketing-software\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">What to look for in your email marketing software<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Choosing the right email marketing service for your business can be a tough decision. Browsing through the numerous options can become a blur of industry-standard features that all blend together.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The last thing we want is to leave you more confused than you were to begin with.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>That\u2019s why we\u2019ve restricted this list to eight options. It\u2019s also why we\u2019re giving you this cheat sheet of nine questions to help you cut through the noise and come away with the right email service provider (ESP) for you.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We recommend you ask yourself these questions before you sign up for any provider, even the most popular email marketing services around:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>How easy is it to use?<\/strong> Tricky software will make your email marketing more challenging than it needs to be. Look for easy user experiences (particularly drag-and-drop email builders) and gorgeous pre-made templates\u2014these features will save you endless hours and stress.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>How reliable is their deliverability?<\/strong> Unreliable delivery means your emails are likely going straight to the spam folder. You might struggle to answer this question without trying out the service yourself, but you can start by looking at reviews from existing users\u2014this will give you some good insight to go on.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Does the provider allow easy audience segmentation?<\/strong> You want to be able to easily categorize your subscribers into groups (called \u201csegments\u201d). This is how you send highly targeted emails and ensure your campaigns only reach relevant subscribers.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Do their reports give you usable insights?<\/strong> Industry standards mean you\u2019ll always see crucial metrics like open and click-through rates, but some reports are harder to understand than others. Make sure you like the way your ESP presents your data\u2014you\u2019ll be using it a lot if you want to succeed.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Do they include automation features? <\/strong>You want a provider that makes it super simple to create workflows to automatically send emails in response to specific actions or events. An example would be sending a <a href=\"https:\/\/flodesk.com\/blog\/welcome-email-templates\/\">welcome email<\/a> when a customer subscribes to your email list.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>How affordable is the price tag?<\/strong> This is a subjective question that depends entirely on your budget. Be sure to consider if or how the cost will increase and the effect this will have on your ROI.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>How scalable is it?<\/strong> The best choice is one that works as well for you now as it will when you start growing\u2014in terms of features, benefits and affordability! Make sure your wallet won\u2019t get stung if you suddenly need to send a lot more emails each month.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Does it give you mobile-responsive designs?<\/strong> In a world where you have no guarantee what size screen your readers are using, this is absolutely essential.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>How do their existing users rate the customer service?<\/strong> Chances are that at some stage, you\u2019ll run into a problem and need to lean on customer support. In your hour of need, you want to know you\u2019ll be in good hands.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"best-small-business-email-marketing-software\" name=\"best-small-business-email-marketing-software\" data-animate data-destination=\"best-small-business-email-marketing-software\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Best small business email marketing software<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We\u2019ve selected the following as the leading email marketing services worthy of your consideration.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Each of these platforms is more than capable of serving your every email marketing need while making sure you stay compliant with industry regulations. Often, choosing one from another will come down to your gut instinct, but we\u2019ve highlighted what each option does best in the hopes of helping you make the best choice for you.<\/p>\n<\/div>\n\n<div id=\"1-flodesk\" name=\"1-flodesk\" data-animate data-destination=\"1-flodesk\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Flodesk<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1124\"\n  data-height=\"710\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Example-of-Flodesk-templates.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Example-of-Flodesk-templates-32x20.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Example-of-Flodesk-templates-200x126.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Example-of-Flodesk-templates-450x284.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Example-of-Flodesk-templates-700x442.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Example-of-Flodesk-templates-1000x632.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Example-of-Flodesk-templates.png 1124w\"\n            data-width=\"1124\"\n      data-height=\"710\"\n      data-fit=\"cover\"\n      width=\"1124\"\n      height=\"710\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Best email marketing software for eye-catching email templates and a scalable flat-rate plan that helps you maximize your ROI.<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As the fastest-growing email marketing service on the market, Flodesk has found rising popularity among solopreneurs, startups and small businesses much like yourself.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We\u2019ve designed Flodesk with the goal of making it as easy as possible for you to create the most memorable, impactful and downright beautiful emails. Our platform gives you the most effective, easy-to-use tools in the industry. We also make <a href=\"https:\/\/flodesk.com\/blog\/3-steps-send-first-flodesk-email\/\">sending your first Flodesk email<\/a> as simple as sending your hundredth.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Better yet, we\u2019re the only email provider that does it all for a flat fee forever. That means your successes put more money in your pocket, not ours.<\/p>\n<\/div>\n\n<div id=\"key-features\" name=\"key-features\" data-animate data-destination=\"key-features\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Key features<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Intuitive, easy-to-use drag-and-drop email builder.<\/li>\n\n\n\n<li>Landing page builder.<\/li>\n\n\n\n<li>A wide selection of the most beautiful templates on the market for everything from emails to landing pages and sign-up forms.<\/li>\n\n\n\n<li>Fully responsive emails that adapt to any device.<\/li>\n\n\n\n<li>User-friendly email workflow creator that allows you to build powerful marketing automation in minutes<\/li>\n\n\n\n<li>Pre-made workflows for key marketing automation like welcome emails and sales sequences.<\/li>\n\n\n\n<li>Simple and precise audience segmentation to enable highly targeted emails.<\/li>\n\n\n\n<li>In-built image designer that cuts out any need for third-party apps like Canva or Illustrator.<\/li>\n\n\n\n<li>List building tools like landing pages, pop-ups and sign-up form builders.<\/li>\n\n\n\n<li>Transparent data analytics and audience insights that are easy to understand.<\/li>\n\n\n\n<li>Integration with Shopify, Facebook, Slack, Typeform, WordPress and over 3,000 total apps through Zapier.<\/li>\n\n\n\n<li>Comprehensive resources to help you create successful campaigns via <a href=\"https:\/\/university.flodesk.com\/\">Flodesk University<\/a>, the Flodesk Insiders Facebook community, and the Fodesk blog.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"pricing\" name=\"pricing\" data-animate data-destination=\"pricing\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Pricing<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Flodesk is the only email service provider that gives you unrestricted access to every feature for a flat monthly fee forever.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Our software costs $38 USD per month no matter how many emails you need to send or how big your subscriber list grows.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Opt for an annual plan and you\u2019ll pay $418, effectively giving you one month for free.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We offer unlimited access 30-day free trial so you can try out Flodesk for a month; you\u2019re under no obligation to sign up after your trial ends (but we\u2019re confident you\u2019ll be a lifelong fan by then).<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #c2d7d4; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #c2d7d4;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"2-aweber\" name=\"2-aweber\" data-animate data-destination=\"2-aweber\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. AWeber<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1158\"\n  data-height=\"665\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Aweber-website-interface.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Aweber-website-interface-32x18.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Aweber-website-interface-200x115.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Aweber-website-interface-450x258.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Aweber-website-interface-700x402.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Aweber-website-interface-1000x574.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Aweber-website-interface.png 1158w\"\n            data-width=\"1158\"\n      data-height=\"665\"\n      data-fit=\"cover\"\n      width=\"1158\"\n      height=\"665\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Best email marketing platform for shoppable ecommerce emails.<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>One of the original email service providers, dating back to 1998, <a href=\"https:\/\/flodesk.com\/blog\/aweber-alternatives\/\">AWeber <\/a>is actually credited with creating email marketing automation workflows. What\u2019s more, they typically have some of the strongest deliverability rates compared to competing providers.\u00a0<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You\u2019ll need a pro plan to access the full range of their features, but when you do, you\u2019ll find this software is packed with all the essentials you need to grow your email marketing efforts. Be wary, however, as AWeber isn\u2019t known for being especially excellent at any one thing (except their customer service). It\u2019s also worth noting that you\u2019ll have to regularly prune your email lists as you will be charged for storing the details of anyone who has unsubscribed.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This software is also on the pricier side of the available options, and you\u2019ll absolutely need to pay for their services if you want to create the most successful email marketing campaign possible.<\/p>\n<\/div>\n\n<div id=\"key-features\" name=\"key-features\" data-animate data-destination=\"key-features\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Key features<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Simple drag-and-drop email builder.<\/li>\n\n\n\n<li>Customizable templates with mobile responsive email designs.<\/li>\n\n\n\n<li>Basic ecommerce abilities that allow you to sell products and services, accept donations and enable subscriptions via your emails and landing pages.<\/li>\n\n\n\n<li>Highly effective list management functions and audience segmentation options.<\/li>\n\n\n\n<li>Simple automated workflows.<\/li>\n\n\n\n<li>Landing page builder.<\/li>\n\n\n\n<li>Custom domain setup.<\/li>\n\n\n\n<li>Advanced analytics and audience insights.<\/li>\n\n\n\n<li>AMP for email<\/li>\n\n\n\n<li>RSS \u201cblog broadcasts\u201d for bloggers to share their posts.<\/li>\n\n\n\n<li>Seamless connection to WordPress.<\/li>\n\n\n\n<li>Plenty of ecommerce integrations with third-party applications such as PayPal, Shopify, Etsy and WooCommerce.<\/li>\n\n\n\n<li>A\/B testing and conversion tracking for campaign optimization.<\/li>\n\n\n\n<li>Mobile app for designing and sending emails at your convenience.<\/li>\n\n\n\n<li>Generous learning resources including written content, video content and a podcast.<\/li>\n\n\n\n<li>Top-notch customer service<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"pricing\" name=\"pricing\" data-animate data-destination=\"pricing\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Pricing<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you have fewer than 500 subscribers, AWeber\u2019s free plan might suit your needs; it offers up to 3,000 emails per month and lets you use all the basic features.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For advanced features like A\/B testing, advanced analytics and custom segmentation, or for larger email lists and more monthly emails, you\u2019ll need their pro plan. Pricing for this is based on your total subscribers:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Up to 500 subscribers: $19.99 per month<\/li>\n\n\n\n<li>501 to 2,500 subscribers: $29.99 per month<\/li>\n\n\n\n<li>2,501 to 5,000 subscribers: $49.99 per month<\/li>\n\n\n\n<li>5001 to 10,000 subscribers: $69.99 per month<\/li>\n\n\n\n<li>10,001 to 25,000 subscribers: $149.99 per month<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"3-hubspot\" name=\"3-hubspot\" data-animate data-destination=\"3-hubspot\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Hubspot<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1600\"\n  data-height=\"798\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Example-of-Hubspot-email-builder.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Example-of-Hubspot-email-builder-32x16.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Example-of-Hubspot-email-builder-200x100.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Example-of-Hubspot-email-builder-450x224.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Example-of-Hubspot-email-builder-700x349.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Example-of-Hubspot-email-builder-1000x499.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Example-of-Hubspot-email-builder-1400x698.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Example-of-Hubspot-email-builder.png 1600w\"\n            data-width=\"1600\"\n      data-height=\"798\"\n      data-fit=\"cover\"\n      width=\"1600\"\n      height=\"798\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Best email marketing service for businesses looking for a combination of email marketing, customer relationship management (CRM) and website solutions all in one place.<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>One of the most reputable bits of software in the world of email marketing and CRM, Hubspot is packed with features that any sized business can benefit from.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>They have a free plan available, but it\u2019s likely that you\u2019ll need at least their Starter plan. This is the tier where they remove their branding and grant you access to email automation, both of which are essential for any startup hoping to succeed.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Many businesses use Hubspot precisely for its all-in-one nature, but it\u2019s worth noting that there is a lot going on here and the learning curve can be quite steep. It\u2019s not uncommon for smaller businesses to feel overwhelmed by this Swiss Army knife approach (and, as a result, never use half the functions they\u2019re paying for).<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Proceed with caution; if all you want is an email marketing platform, Hubspot might not be the best choice for you.<\/p>\n<\/div>\n\n<div id=\"key-features\" name=\"key-features\" data-animate data-destination=\"key-features\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Key features<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Easy and intuitive drag-and-drop email builder.<\/li>\n\n\n\n<li>Plenty of eye-catching and fully customizable email templates designed to produce conversions.<\/li>\n\n\n\n<li>List building tools including forms and a landing page builder.<\/li>\n\n\n\n<li>Fully responsive mobile-friendly designs that look great on any device.<\/li>\n\n\n\n<li>Contact timeline that records subscriber interactions and gives deeper insights into audience behavior and preferences.<\/li>\n\n\n\n<li>\u201cSmart rules\u201d that power highly targeted email segmentation and email marketing automation.<\/li>\n\n\n\n<li>A\/B testing to optimize every angle of your emails.<\/li>\n\n\n\n<li>Intelligible analytics and reporting dashboards that offer detailed subscriber engagement insights.<\/li>\n\n\n\n<li>Send-time optimization including sending based on specific time zones.<\/li>\n\n\n\n<li>Third-party integrations.<\/li>\n\n\n\n<li>Global and multilingual customer support.<\/li>\n\n\n\n<li>The Hubspot Academy, which provides a wide range of resources to improve your campaigns.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"pricing\" name=\"pricing\" data-animate data-destination=\"pricing\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Pricing<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you have fewer than 2,000 subscribers and you\u2019re happy to send Hubspot-branded emails, there is a Free Forever plan that gives you use of all basic email marketing features.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Beyond that, Hubspot is divided into three tiers that each unlock additional features, with prices based on your total subscribers and the tier you\u2019ve chosen.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Prices for their Starter tier are:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Up to 1,000 contacts: $50 per month<\/li>\n\n\n\n<li>Up to 2,000 contacts: $100 per month<\/li>\n\n\n\n<li>Up to 4,000 contacts: $195 per month<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Prices for their Professional tier are:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Up to 2,000 contacts: $890 per month<\/li>\n\n\n\n<li>Up to 7,000 contacts: $1,140 per month<\/li>\n\n\n\n<li>Up to 12,000 contacts: $1,390 per month<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As a small business, it\u2019s unlikely you\u2019ll be interested in Hubspot\u2019s Enterprise tier just yet, so we won\u2019t go into detail on that in this post.<\/p>\n<\/div>\n\n<div id=\"4-klaviyo\" name=\"4-klaviyo\" data-animate data-destination=\"4-klaviyo\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. Klaviyo<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1342\"\n  data-height=\"754\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-Klaviyos-website-interface.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-Klaviyos-website-interface-32x18.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-Klaviyos-website-interface-200x112.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-Klaviyos-website-interface-450x253.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-Klaviyos-website-interface-700x393.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-Klaviyos-website-interface-1000x562.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-Klaviyos-website-interface.png 1342w\"\n            data-width=\"1342\"\n      data-height=\"754\"\n      data-fit=\"cover\"\n      width=\"1342\"\n      height=\"754\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Best email marketing software for comprehensive ecommerce email marketing services.<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Regularly relied on by a number of B2C brands, small businesses and those in the retail industry, Klaviyo\u2019s defining feature for many is its exceptional integration with Shopify.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>While this provider offers all the expected industry standard features for email marketing, it\u2019s firmly targeted at those operating within the ecommerce sphere. As such, <a href=\"https:\/\/flodesk.com\/blog\/klaviyo-alternatives\/\">Klaviyo<\/a> is likely not the right choice for you if you\u2019re only in the market for a general email marketing platform.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>While Klayvio is not particularly complex, their tutorials are not the easiest to follow\u2014you may find yourself trawling YouTube for the instructions you need. Some users also report a certain \u201cclunkiness\u201d to the platform.<\/p>\n<\/div>\n\n<div id=\"key-features\" name=\"key-features\" data-animate data-destination=\"key-features\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Key features<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Easy drag-and-drop email creation.<\/li>\n\n\n\n<li>A large library of email templates.<\/li>\n\n\n\n<li>Mobile optimization so your emails look great on any device.<\/li>\n\n\n\n<li>Rich audience segmentation that\u2019s customizable based on any number of rules and can auto-update when triggered by customer interactions.<\/li>\n\n\n\n<li>Sign-up form creator with detailed customization to create highly brand-specific designs.<\/li>\n\n\n\n<li>Pre-built behavior-driven automation like welcome emails and cross-selling opportunities.&nbsp;<\/li>\n\n\n\n<li>Dynamic content triggered by ecommerce events such as products viewed, items ordered and abandoned carts.<\/li>\n\n\n\n<li>A\/B testing for every key optimization angle.<\/li>\n\n\n\n<li>Industry-leading direct Shopify integration, plus over 200 additional integrations including Salesforce, Magento and WooCommerce.<\/li>\n\n\n\n<li>Open APIs for custom integration with your existing platforms and tools.<\/li>\n\n\n\n<li>Real-time data synchronization so your reports are always timely and relevant.<\/li>\n\n\n\n<li>Ready-made and customizable reports.<\/li>\n\n\n\n<li>Predictive customer data.<\/li>\n\n\n\n<li>Peer benchmarks to measure your performance against similar brands within your industry.<\/li>\n\n\n\n<li>Additional SMS marketing features.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"pricing\" name=\"pricing\" data-animate data-destination=\"pricing\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Pricing<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you have under 250 subscribers and don\u2019t need to send more than 500 emails per month, Klaviyo\u2019s free plan could tick all your boxes.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Beyond their free plan, Klaviyo prices its service based on whether you want just emails or both emails and SMS. If you choose the latter, then you\u2019ll also be faced with the additional price variable of how many monthly SMS credits you require.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To keep pricing simple for this post, we\u2019ll explore the email-only prices:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Up to 500 contacts and 5,000 monthly emails: $20 per month<\/li>\n\n\n\n<li>Up to 1,000 contacts and 10,000 monthly emails: $30 per month<\/li>\n\n\n\n<li>Up to 1,500 contacts and 15,000 monthly emails: $45 per month<\/li>\n\n\n\n<li>Up to 2,500 contacts and 25,000 monthly emails: $60 per month<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"5-mailchimp\" name=\"5-mailchimp\" data-animate data-destination=\"5-mailchimp\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. Mailchimp<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1600\"\n  data-height=\"777\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-Mailchimps-website-interface.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-Mailchimps-website-interface-32x16.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-Mailchimps-website-interface-200x97.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-Mailchimps-website-interface-450x219.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-Mailchimps-website-interface-700x340.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-Mailchimps-website-interface-1000x486.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-Mailchimps-website-interface-1400x680.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-Mailchimps-website-interface.png 1600w\"\n            data-width=\"1600\"\n      data-height=\"777\"\n      data-fit=\"cover\"\n      width=\"1600\"\n      height=\"777\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Best email marketing tool for a free plan that offers a lot of functionality.<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>One of the world\u2019s top email marketing services, Mailchimp has become something of a household name even among those who aren\u2019t in the marketing world.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Favored among small businesses and startups for offering an attractive free plan, Mailchimp is ideal for any business or solopreneur looking for free tools. Just keep in mind that their free plan doesn\u2019t give you access to success essentials like A\/B testing or custom branding.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Like many other email marketing service providers, Mailchimp charges you more as you grow your list of subscribers, though it\u2019s typically considered pretty budget-friendly. Like AWeber, you\u2019ll need to be vigilant about pruning your unsubscribed contacts if you want to avoid unnecessary fees.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The platform can also become something of a product suite, transcending email marketing to become your all-in-one online marketing hub\u2014offering everything from website building to domains, social ads, appointment scheduling and more. These, as you might expect, come with their paid plans.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Keep in mind though, that Mailchimp is not without its learning curve. And the more features you\u2019re playing with, the bigger that curve will become.<\/p>\n<\/div>\n\n<div id=\"key-features\" name=\"key-features\" data-animate data-destination=\"key-features\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Key features<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>A free and impressively comprehensive email marketing platform for getting started.<\/li>\n\n\n\n<li>Easy drag-and-drop email creation.<\/li>\n\n\n\n<li>Loads of pre-designed and fully customizable email templates to appeal to modern audiences.<\/li>\n\n\n\n<li>Impressive audience segmentation and email workflow automation, including automatic list segmentation and pre-built automations.<\/li>\n\n\n\n<li>A website builder capable of creating powerfully effective ecommerce stores.<\/li>\n\n\n\n<li>In-built sign-up form and landing page creator.<\/li>\n\n\n\n<li>Easy connectivity features to link up with your existing ecommerce store.<\/li>\n\n\n\n<li>Custom domain creation.<\/li>\n\n\n\n<li>Excellent reporting offering birds-eye overviews and advanced metrics.<\/li>\n\n\n\n<li>Over 300 integrations available with famously simple setups.<\/li>\n\n\n\n<li>Smart recommendations and real-time feedback for campaign optimization.<\/li>\n\n\n\n<li>A\/B testing.<\/li>\n\n\n\n<li>Fully responsive mobile-optimized emails for every device.<\/li>\n\n\n\n<li>Send-time optimization.<\/li>\n\n\n\n<li>Mobile app version for on-the-go creation.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"pricing\" name=\"pricing\" data-animate data-destination=\"pricing\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Pricing<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you have under 2,000 subscribers and can make do with no more than 10,000 emails per month, Mailchimp\u2019s free plan could be for you.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Their paid plans are split into three tiers, with variable pricing based on how many contacts you have. The following prices are based on their Essentials tier:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Up to 2,500 contacts and 25,000 monthly emails: $34 per month<\/li>\n\n\n\n<li>Up to 5,000 contacts and 50,000 monthly emails: $59 per month<\/li>\n\n\n\n<li>Up to 10,000 contacts and 100,000 monthly emails: $87 per month<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Mailchimp\u2019s Standard tier opens up additional features that the more affluent among you might consider a necessity. Prices for this tier are:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Up to 2,500 contacts and 30,000 monthly emails: $59 per month<\/li>\n\n\n\n<li>Up to 5,000 contacts and 60,000 monthly emails: $90 per month<\/li>\n\n\n\n<li>Up to 10,000 contacts and 120,000 monthly emails: $115 per month<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"6-sendx\" name=\"6-sendx\" data-animate data-destination=\"6-sendx\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">6. SendX<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1250\"\n  data-height=\"783\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-SendXs-website-interface.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-SendXs-website-interface-32x20.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-SendXs-website-interface-200x125.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-SendXs-website-interface-450x282.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-SendXs-website-interface-700x438.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-SendXs-website-interface-1000x626.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-SendXs-website-interface.png 1250w\"\n            data-width=\"1250\"\n      data-height=\"783\"\n      data-fit=\"cover\"\n      width=\"1250\"\n      height=\"783\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Best email marketing service for businesses who need a strong email platform on a very restricted budget.<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Perhaps one of the better-kept secrets in the email marketing world, SendX has gathered a solid fanbase among startups and solopreneurs for a few reasons (not least of which being it\u2019s an easily affordable email marketing service).<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Like many other providers, SendX charges you more based on how many contacts your email list contains. However, one of the most attractive traits is that they don\u2019t restrict access to any of their features for any paying customer\u2014whether you have 1,000 subscribers or 10,000, you\u2019ll still get all the bells and whistles.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>SendX is also renowned for being very welcoming to newcomers, who can quickly get a grip on the software. It\u2019s not all sunshine and roses, though. You\u2019ll find this email service provider sorely lacking when it comes to versatile A\/B testing capabilities and email automation, both of which are integral to long-term email marketing success.<\/p>\n<\/div>\n\n<div id=\"key-features\" name=\"key-features\" data-animate data-destination=\"key-features\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Key features<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Easy drag-and-drop editor.<\/li>\n\n\n\n<li>A wide library of pre-made and customizable email templates.<\/li>\n\n\n\n<li>Fully responsive mobile-friendly emails.<\/li>\n\n\n\n<li>Location-based optimization.<\/li>\n\n\n\n<li>List segmentation.<\/li>\n\n\n\n<li>Audience insights to help optimize your campaigns and increase open and conversion rates.<\/li>\n\n\n\n<li>Basic workflow automation including drip campaigns and auto-responders.<\/li>\n\n\n\n<li>Customizable landing page creator.<\/li>\n\n\n\n<li>List-building tools like pop-ups or embedded forms.<\/li>\n\n\n\n<li>A\/B testing for <a href=\"https:\/\/flodesk.com\/blog\/welcome-email-subject-lines\/\">optimizing subject lines<\/a> and name fields.<\/li>\n\n\n\n<li>Direct integrations with Shopify and WordPress, plus loads more through Zapier.<\/li>\n\n\n\n<li>Highly rated customer support team.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"pricing\" name=\"pricing\" data-animate data-destination=\"pricing\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Pricing<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>SendX does not offer a free plan, but you can get started with a 14-day free trial to get a feeling for whether this email marketing provider is right for you. You\u2019ll be able to send up to 100 emails with this trial.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>After that, their prices are based solely on how many subscribers your email list has. You\u2019ll get unlimited emails within each tier.<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Up to 1,000 subscribers: $9.99<\/li>\n\n\n\n<li>Up to 2,500 subscribers: $19.99<\/li>\n\n\n\n<li>Up to 5,000 subscribers: $39.99<\/li>\n\n\n\n<li>Up to 10,000 subscribers: $59.99<\/li>\n\n\n\n<li>Up to 15,000 subscribers: $79.99<\/li>\n<\/ul>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #c2d7d4; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #c2d7d4;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"7-getresponse\" name=\"7-getresponse\" data-animate data-destination=\"7-getresponse\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">7. GetResponse<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1172\"\n  data-height=\"695\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-GetResponses-website-interface.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-GetResponses-website-interface-32x19.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-GetResponses-website-interface-200x119.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-GetResponses-website-interface-450x267.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-GetResponses-website-interface-700x415.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-GetResponses-website-interface-1000x593.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-GetResponses-website-interface.png 1172w\"\n            data-width=\"1172\"\n      data-height=\"695\"\n      data-fit=\"cover\"\n      width=\"1172\"\n      height=\"695\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Best email marketing tool for a one-stop marketing product.<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>GetResponse has an impressive selection of features which makes it an appealing choice to anyone who wants access to everything you can possibly do with an email marketing campaign.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>They also place no restrictions on how many monthly emails you can send, whether you\u2019re on their free plan or their most expensive tier. What you\u2019ll need to watch out for, however, is the heavily gated approach to their features. For example, you\u2019ll need to be on <a href=\"https:\/\/flodesk.com\/blog\/getresponse-alternatives\/\">GetResponse<\/a>\u2019s second most expensive tier to access their automation features, which are essential for any successful long-term campaign.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If price isn\u2019t a concern for you, and if you\u2019d be happier with an email provider that has plans for huge enterprises (it\u2019s always good to dream of massive growth, right?), then GetResponse could be just what you\u2019re looking for.<\/p>\n<\/div>\n\n<div id=\"key-features\" name=\"key-features\" data-animate data-destination=\"key-features\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Key features<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Super simple drag-and-drop email editor.<\/li>\n\n\n\n<li>Code-free landing page creator and form builder.<\/li>\n\n\n\n<li>A rich library of pre-designed email templates.<\/li>\n\n\n\n<li>Ready-made list-building campaigns.<\/li>\n\n\n\n<li>Mobile-responsive emails.<\/li>\n\n\n\n<li>Email spam tests.<\/li>\n\n\n\n<li>Web push notifications.<\/li>\n\n\n\n<li>Build and host a website with your own connected domain or a free-to-use domain.<\/li>\n\n\n\n<li>Sign-up and contact forms to build your lists, along with tools to score and nurture your contacts.<\/li>\n\n\n\n<li>Intelligent audience segmentation and highly targeted messaging.<\/li>\n\n\n\n<li>Varied A\/B testing for full campaign optimization.<\/li>\n\n\n\n<li>Plenty of third-party integrations, including Google Analytics, Shopify, PayPal, Magento and more through Zapier.<\/li>\n\n\n\n<li>Webinar creation.<\/li>\n\n\n\n<li>Over 5,000+ Shutterstock images licensed for your use.<\/li>\n\n\n\n<li>SMS marketing.<\/li>\n\n\n\n<li>Create and manage your Google and social media ads within GetResponse.<\/li>\n\n\n\n<li>24\/7 customer support.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"pricing\" name=\"pricing\" data-animate data-destination=\"pricing\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Pricing<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you have under 500 subscribers, GetResponse\u2019s free plan might suit you well, especially as it doesn\u2019t place any restrictions on how many emails you can send each month.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Like most other email marketing platforms, their prices are based on two variables: how many contacts are in your subscriber list, and which tier you select.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here\u2019s a sample of GetResponse\u2019s prices based on their Email Marketing tier:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Up to 1,000 subscribers: $19 per month<\/li>\n\n\n\n<li>Up to 2,500 subscribers: $29 per month<\/li>\n\n\n\n<li>Up to 5,000 subscribers: $54 per month<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Upgrade to their Marketing Automation tier to access additional features and the prices change to the following:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Up to 1,000 subscribers: $59 per month<\/li>\n\n\n\n<li>Up to 2,500 subscribers: $69 per month<\/li>\n\n\n\n<li>Up to 5,000 subscribers: $95 per month<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"8-mailerlite\" name=\"8-mailerlite\" data-animate data-destination=\"8-mailerlite\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">8. Mailerlite<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1469\"\n  data-height=\"853\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-Mailerlites-website-interface.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-Mailerlites-website-interface-32x19.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-Mailerlites-website-interface-200x116.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-Mailerlites-website-interface-450x261.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-Mailerlites-website-interface-700x406.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-Mailerlites-website-interface-1000x581.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-Mailerlites-website-interface-1400x813.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-of-Mailerlites-website-interface.png 1469w\"\n            data-width=\"1469\"\n      data-height=\"853\"\n      data-fit=\"cover\"\n      width=\"1469\"\n      height=\"853\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Best email marketing service for absolute beginners to email marketing.<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/flodesk.com\/blog\/mailerlite-alternatives\/\">Mailerlite <\/a>may be relatively new, but like the other newer providers on this list, their freshness actually works in their favor.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>What you get here is email software that is steadily rising in popularity. A platform that\u2019s idyllically suited to solopreneurs, startups and small businesses. A provider making a rapid name for itself as a strong tool that\u2019s easy to use and great value for money.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This novice-friendly software is an excellent entry point that offers a generous array of features to help you get off to the best start with your email marketing. Strong deliverability rates and sleek, modern designs reinforce the suitability of this email service provider\u2014however, we\u2019re sorry to say it\u2019s far from perfect.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Mailerlite offers only the most basic of automation workflows and a rather limited library of pre-made templates. It\u2019s also lacking testing features for both spam and overall email design\u2014not ideal! Simply put, while Mailerlite is a fantastic early-days starting point, you\u2019ll likely outgrow its limited capabilities before too long, particularly as your lists and goals grow.<\/p>\n<\/div>\n\n<div id=\"key-features\" name=\"key-features\" data-animate data-destination=\"key-features\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Key features<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Drag-and-drop email designer that\u2019s easy to use.<\/li>\n\n\n\n<li>Additional editors including rich-text editor and custom HTML editor.<\/li>\n\n\n\n<li>Ecommerce integrations including Shopify, Stripe and WooCommerce<\/li>\n\n\n\n<li>Workflow automation features with newly-added multiple triggers, auto-resend campaigns and RSS emails.<\/li>\n\n\n\n<li>API access for bespoke integrations.<\/li>\n\n\n\n<li>User-friendly subscriber management and automatic cleansing of duplicate contacts.<\/li>\n\n\n\n<li>Audience segmentation based on demographic and psychographic insights.<\/li>\n\n\n\n<li>List building tools like sign-up forms, pop-ups, landing pages and surveys.<\/li>\n\n\n\n<li>Detailed reports including click maps to fully optimize your campaigns based on engagement and interaction insights.<\/li>\n\n\n\n<li>A\/B testing.<\/li>\n\n\n\n<li>Inbuilt newsletter editor and photo editing functions.<\/li>\n\n\n\n<li>Retargeting to <a href=\"https:\/\/flodesk.com\/blog\/re-engagement-email-subject-lines\/\">re-engage recipients<\/a> and warm up your leads.<\/li>\n\n\n\n<li>24\/7 customer support.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"pricing\" name=\"pricing\" data-animate data-destination=\"pricing\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Pricing<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you have under 1,000 subscribers and can make do with 12,000 monthly emails or less, you\u2019ll get on well with Mailerlite\u2019s free plan.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When your needs soar past those limits, Mailerlite prices its services based on three tiers and how many subscribers you have. Regardless of which tier you select, you unlock access to unlimited monthly emails.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here\u2019s how the pricing looks for their Growing Business tier:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Up to 1,000 subscribers: $10 per month<\/li>\n\n\n\n<li>Up to 2,500 subscribers: $17 per month<\/li>\n\n\n\n<li>Up to 5,000 subscribers: $32 per month<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you want the additional features of the Advanced tier, prices are:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Up to 1,000 subscribers: $21 per month<\/li>\n\n\n\n<li>Up to 2,500 subscribers: $30 per month<\/li>\n\n\n\n<li>Up to 5,000 subscribers: $39 per month<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"choosing-the-best-email-marketing-software\" name=\"choosing-the-best-email-marketing-software\" data-animate data-destination=\"choosing-the-best-email-marketing-software\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Choosing the best email marketing software<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Want to hear the secret most people out there won\u2019t tell you? When it comes to choosing the best email marketing service for you, there\u2019s not a lot of difference between the available options.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Well\u2026 except for one.<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Being the only provider to offer a consistent, reliable flat rate, we genuinely believe Flodesk is the best choice for any small business or startup\u2014especially for those planning to thrive as the years go by.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Flodesk is the only email marketing platform that doesn\u2019t charge you for growing. Your success lines your own pockets, not ours.<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Of course, if $38 per month is too steep an investment for you amongst the chaos of startup life, there are plenty of free options that will adequately suit your early needs. But as your email lists grow and you\u2019re suddenly facing down the idea of a more expensive plan, we urge you to take action to save your future self both stress and money.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Our best advice?<\/em> Go with your gut, <a href=\"https:\/\/app.flodesk.com\/sign-up\">hop on a free trial<\/a> and see how you get on.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2160\"\n  data-height=\"2160\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-32x32.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-200x200.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-450x450.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-700x700.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1000x1000.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1400x1400.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1800x1800.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080.jpg 2160w\"\n            data-width=\"2160\"\n      data-height=\"2160\"\n      data-fit=\"cover\"\n      width=\"2160\"\n      height=\"2160\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"faqs-on-email-marketing-software-for-small-businesses\" name=\"faqs-on-email-marketing-software-for-small-businesses\" data-animate data-destination=\"faqs-on-email-marketing-software-for-small-businesses\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">FAQs on email marketing software for small businesses<\/h2>\n<\/div>\n\n<div id=\"1-what-is-the-best-email-marketing-strategy-for-small-businesses\" name=\"1-what-is-the-best-email-marketing-strategy-for-small-businesses\" data-animate data-destination=\"1-what-is-the-best-email-marketing-strategy-for-small-businesses\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. What is the best email marketing strategy for small businesses?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>First, choose your email service provider. Then, work on <a href=\"https:\/\/flodesk.com\/blog\/how-to-build-an-email-list\/\">building your email list<\/a> through things like gated content, giveaways, landing pages, popup forms and exit-intent popups. Carefully plan what emails you\u2019ll send to your subscribers, and aim to send highly targeted emails that they\u2019ll find valuable instead of irritating.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When you\u2019re confident you\u2019ve mastered the basics, create audience segments to help further improve the relevance of your emails to your subscribers. And finally, stay creative with your emails. If you keep showing up and bringing value, you\u2019ll keep your subscribers engaged\u2014if you don\u2019t, you\u2019ll lose them.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Want to learn more?<\/em> Check out our <a href=\"https:\/\/flodesk.com\/blog\/small-business-email-marketing\/\">5-step guide to acing your email marketing<\/a>.<\/p>\n<\/div>\n\n<div id=\"2-what-is-the-best-email-marketing-software-for-beginners\" name=\"2-what-is-the-best-email-marketing-software-for-beginners\" data-animate data-destination=\"2-what-is-the-best-email-marketing-software-for-beginners\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. What is the best email marketing software for beginners?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The most beginner-friendly email marketing platforms are the ones with the shortest learning curve. Mailerlite and Flodesk are by far the simplest, most intuitive and easy-to-master ESPs on this list.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>While we can\u2019t speak for others, we can guarantee that with Flodesk, you\u2019ll be reaping the rewards of email marketing in record time.<\/p>\n<\/div>\n\n<div id=\"3-what-is-the-roi-of-email-marketing\" name=\"3-what-is-the-roi-of-email-marketing\" data-animate data-destination=\"3-what-is-the-roi-of-email-marketing\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. What is the ROI of email marketing?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.litmus.com\/resources\/email-marketing-roi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Litmus studies<\/a> show that email marketing generates an average of 3,600% ROI\u2014that\u2019s a $36 return for every dollar you spend. And yes, that\u2019s a higher ROI than any other marketing channel.<\/p>\n<\/div>\n\n<div id=\"4-what-is-one-type-of-email-automation-campaign-every-small-business-should-consider-building\" name=\"4-what-is-one-type-of-email-automation-campaign-every-small-business-should-consider-building\" data-animate data-destination=\"4-what-is-one-type-of-email-automation-campaign-every-small-business-should-consider-building\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. What is one type of email automation campaign every small business should consider building?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Welcome emails are an absolutely essential automation for any business, whether you\u2019re a startup or a global enterprise. Subscribers expect to receive these when they sign up for anything, and not receiving one is an instant, potentially irreversible warning of a poor-quality company.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>With an average open rate of over 86%, these emails are your perfect opportunity to get subscribers excited for the next email you send. Plus, you can <a href=\"https:\/\/flodesk.com\/blog\/how-to-automate-a-welcome-email\/\">effortlessly automate your welcome emails<\/a> so they don\u2019t take up your time and attention.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Are you ready to tap into the awesome power of email marketing? We\u2019re betting you already know what email marketing is and what it does for small businesses. Now you\u2019re here to find a software product that\u2019ll make it easy for you to do email marketing and get results. And there are a lot of [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94],"tags":[30,17],"table_tags":[],"class_list":["post-4257","post","type-post","status-publish","format-standard","hentry","category-selling-with-email","tag-lists","tag-tools"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 Top Email Marketing Software for Small Businesses<\/title>\n<meta name=\"description\" content=\"Reliable, easy-to-use email marketing software is vital for small businesses to grow and retain an active client base. Here&#039;s our list of your top options!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/email-marketing-software-for-small-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Top Email Marketing Software for Small Businesses\" \/>\n<meta property=\"og:description\" content=\"Reliable, easy-to-use email marketing software is vital for small businesses to grow and retain an active client base. 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