{"id":4115,"date":"2022-08-04T09:46:23","date_gmt":"2022-08-04T17:46:23","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=4115"},"modified":"2026-04-29T10:33:01","modified_gmt":"2026-04-29T18:33:01","slug":"7-ways-to-create-a-memorable-email-newsletter-sign-off","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/7-ways-to-create-a-memorable-email-newsletter-sign-off\/","title":{"rendered":"7 Ways to create a memorable email newsletter sign-off"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p><em><strong>TL;DR: Struggling with how to end your email? We\u2019ve got seven tips to create a sign-off that stands out in the inbox.<\/strong><\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Do you remember Will Ferrell\u2019s Ron Burgundy character from the hit movie, <em>Anchorman<\/em>? He was a boisterous character best known for his signature sign-off after every news segment: \u201cI\u2019m Ron Burgundy. You stay classy, San Diego.\u201d It became so popular that real-world former BBC news anchor Andrew Marr used the line as his final sign-off. Your email newsletter deserves a powerful closing too.<br><br>Because you\u2019re sending emails and not on live TV, you have even more room to create a memorable sign-off. Use a headshot, connect your social media accounts, add a CTA\u2014the options are limitless. With <a href=\"https:\/\/www.statista.com\/statistics\/456500\/daily-number-of-e-mails-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">more than 319 billion emails sent per day<\/a> in 2021 (and that number is growing), you want to do everything you can to stand out. Let\u2019s explore sign-offs that make an impact.<\/p>\n<\/div>\n\n<div id=\"why-do-i-need-an-email-sign-off\" name=\"why-do-i-need-an-email-sign-off\" data-animate data-destination=\"why-do-i-need-an-email-sign-off\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Why do I need an email sign-off?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We\u2019ve seen everything from custom email signatures that use vibrant colors, a headshot and even CTAs to a simple \u201cBest\u201d to close out emails. With so many options, it&#8217;s easy to get caught up in designing the perfect sign-off, but don&#8217;t forget the main goal: to communicate to your subscribers that they\u2019ve reached the end of your email.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The purpose of your closing may be to signal the end, but it\u2019s also an opportunity to drive engaged users to take one more action, like registering for your webinar or visiting your website\u2019s product page. Here are a few strategies we love:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Adding a CTA or link to your website to drive sales, registrations or consultation meetings<\/li>\n\n\n\n<li>Adding social media links to drive engagement and nurture your subscribers<\/li>\n\n\n\n<li>Using a pithy sign-off that helps subscribers remember you the next time they\u2019re ready to purchase<\/li>\n\n\n\n<li>Adding a survey link to gather feedback straight from your customers<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"7-tips-for-a-great-email-newsletter-sign-off\" name=\"7-tips-for-a-great-email-newsletter-sign-off\" data-animate data-destination=\"7-tips-for-a-great-email-newsletter-sign-off\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">7 Tips for a great email newsletter sign-off<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Let\u2019s explore other ways to make the most of your email newsletter sign-off.<\/p>\n<\/div>\n\n<div id=\"1-connect-with-your-subscribers-by-including-the-basics\" name=\"1-connect-with-your-subscribers-by-including-the-basics\" data-animate data-destination=\"1-connect-with-your-subscribers-by-including-the-basics\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Connect with your subscribers by including the basics<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Whether you want a simple signature that closes the email in one or two words or a more in-depth signature with photos and a CTA, both should include the basics. A logo is great, but if your subscribers don\u2019t have any way to connect with you, you\u2019re missing out. We suggest adding these:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Your name<\/strong>.<strong> <\/strong>If you\u2019re using merge tags like [first name] to personalize your newsletters, why not use your first name too? Put a face to your business and show subscribers that there\u2019s a real human behind the emails, the business and the products or services you offer.<br><br><\/li>\n\n\n\n<li><strong>A sign-off phrase<\/strong>.<strong> <\/strong>Remember, your sign-off is there to tell readers they\u2019ve reached the end. Communicate this using clear phrases like \u201cUntil next time,\u201d \u201cBest\u201d or \u201cSee ya later, Flosies!\u201d<br><br><\/li>\n\n\n\n<li><strong>Your headshot<\/strong>. Just like your name fosters a more personal relationship with your audience, so does a photo of you. Choose a photo that represents who you are and is warm and inviting to build trust with your subscribers and make you instantly recognizable as the face behind the brand.<br><br><\/li>\n\n\n\n<li><strong>Social media<\/strong>. Connect with your audience outside of the inbox too. Showcase your products or services beautifully by connecting your Instagram feed (<a href=\"https:\/\/help.flodesk.com\/en\/articles\/5448548-how-to-include-your-instagram-feed-in-your-email\">you can do this in Flodesk<\/a>) or using linked icons to allow readers to easily find and follow you for even more content.<br><br><\/li>\n\n\n\n<li><strong>Contact info<\/strong>. Do you want your subscribers to email you directly with questions? Should they schedule a meeting with you using Calendly? Let them know how to contact you by adding your scheduling link, email address or phone number.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"2-create-more-engaging-and-compelling-content-by-considering-your-audience\" name=\"2-create-more-engaging-and-compelling-content-by-considering-your-audience\" data-animate data-destination=\"2-create-more-engaging-and-compelling-content-by-considering-your-audience\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Create more engaging and compelling content by considering your audience<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Who is your audience, and how do they want you to talk to them? Truly understanding your audience allows you to craft more compelling content they\u2019ll love to read. But to ensure your message hits the mark, make sure your tone\u2014how you address your subscribers\u2014reflects your audience.&nbsp;<\/p>\n<\/div>\n\n<div id=\"senior-professionals-or-gen-z-bloggers\" name=\"senior-professionals-or-gen-z-bloggers\" data-animate data-destination=\"senior-professionals-or-gen-z-bloggers\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Senior professionals or Gen Z bloggers?<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Are you a course creator targeting established professionals in the tech industry, or is your audience mostly Gen Z bloggers? Either way, you&#8217;ll want to adjust your tone. \u201cLater!\u201d or \u201cSee you on the flip side\u201d might not resonate with an experienced professional the same way \u201cSincerely\u201d may seem boring to Gen Z.&nbsp;<\/p>\n<\/div>\n\n<div id=\"your-tone-checklist\" name=\"your-tone-checklist\" data-animate data-destination=\"your-tone-checklist\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Your tone checklist<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We have a few quick checks you can do after you write your emails to check if your sign-off has the right tone.<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Does my sign-off tone match the rest of my email? <\/strong>Are you excited about a product launch? Does your sign-off match that excited tone throughout the rest of the email?<br><br><\/li>\n\n\n\n<li><strong>How familiar am I with my subscribers? <\/strong>Are your subscribers more like family or strictly business? If you\u2019re friendly and casual with your audience, your sign-off should be too.<br><br><\/li>\n\n\n\n<li><strong>Am I being authentic?<\/strong> Cater to your audience without sacrificing authenticity. End your email in a way that aligns with your brand <em>and<\/em> addresses your audience\u2019s communication style. \u201cSee ya!\u201d might be too informal for your target audience, but if you\u2019re casual, you can still use a laid-back closing. \u201cSee you next time,\u201d or \u201cStayed tuned\u201d might not be as comfortable, but it&#8217;s still true to your more conversational style.&nbsp;&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"3-stay-true-to-you\" name=\"3-stay-true-to-you\" data-animate data-destination=\"3-stay-true-to-you\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Stay true to you<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Help your subscribers easily identify you (on any channel) by creating and consistently staying true to your unique brand identity. If you use humor often, use it in your sign-off, too. But if your newsletter is more serious, end your email with something that aligns more with your tone.<\/p>\n<\/div>\n\n<div id=\"whats-your-brand-voice\" name=\"whats-your-brand-voice\" data-animate data-destination=\"whats-your-brand-voice\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\"><strong>What\u2019s your brand voice?<\/strong><\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Some businesses are wild and fun, ending emails with \u201cXXOO,\u201d using vibrant colors and sharing their Instagram feed. Others have a more friendly but formal tone, ending their emails with \u201cBest,\u201d sharing a professional headshot and links to schedule a meeting. Both are correct. Just do what aligns with who you are.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1150\"\n  data-height=\"1350\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Singature.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Singature-32x38.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Singature-200x235.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Singature-450x528.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Singature-700x822.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Singature-1000x1174.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Singature.jpg 1150w\"\n            data-width=\"1150\"\n      data-height=\"1350\"\n      data-fit=\"cover\"\n      width=\"1150\"\n      height=\"1350\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"4-create-hyper-relevant-emails-by-considering-the-context\" name=\"4-create-hyper-relevant-emails-by-considering-the-context\" data-animate data-destination=\"4-create-hyper-relevant-emails-by-considering-the-context\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. Create hyper-relevant emails by considering the context<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you still can\u2019t get past a basic \u201cSincerely,\u201d think about the context. <a href=\"https:\/\/www.grammarly.com\/blog\/how-to-end-an-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">Grammarly suggests changing your sign-off based on the context<\/a>. Are you emailing a segment that hasn\u2019t engaged with your emails for months? Or are you emailing loyal subscribers who have purchased multiple products or worked with you before?<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are a few ways to use context to be relevant:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Think about your segments<\/strong>. If you\u2019re sending a newsletter to subscribers who have never worked with you, try adding a Calendly link for an introductory call to your sign-off. If you\u2019ve segmented subscribers who have purchased from you in the past, try adding a discount code and link to your latest product release.<br><br><\/li>\n\n\n\n<li><strong>Consider what the email\u2019s about<\/strong>. Did you summarize a conference you attended? Include a link to register for your next event and your Instagram feed with recent event photos. If you are launching a new product, you may want to add a link to the product page and an exciting signature like, \u201cCan\u2019t wait for you to get your hands on it!\u201d<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em><strong>Read next:<\/strong> <a href=\"https:\/\/flodesk.com\/blog\/travel-newsletter-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to write the perfect travel newsletter<\/a><\/em><\/p>\n<\/div>\n\n<div id=\"5-foster-deeper-relationships-by-adding-social-links-to-your-sign-off\" name=\"5-foster-deeper-relationships-by-adding-social-links-to-your-sign-off\" data-animate data-destination=\"5-foster-deeper-relationships-by-adding-social-links-to-your-sign-off\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. Foster deeper relationships by adding social links to your sign-off<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/help.flodesk.com\/en\/articles\/3200733-set-up-your-logo-and-social-media-profiles\">Connect your socials to your Flodesk emails<\/a> to give subscribers an easy way to connect with you and your brand on a deeper level. Do you share behind-the-scenes reels of how you craft your handmade soaps or use Instagram to showcase photos from your client photography sessions? Including social media in your sign-off is a great way to build trust and heighten brand awareness. I use my social accounts to:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Share details about my rebrand<\/li>\n\n\n\n<li>Announce the launch of my new website<\/li>\n\n\n\n<li>Create educational content<\/li>\n\n\n\n<li>Share tidbits of my life so followers can see the real me and feel even more connected<\/li>\n<\/ul>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1150\"\n  data-height=\"1350\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/SocialIcons.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/SocialIcons-32x38.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/SocialIcons-200x235.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/SocialIcons-450x528.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/SocialIcons-700x822.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/SocialIcons-1000x1174.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/SocialIcons.jpg 1150w\"\n            data-width=\"1150\"\n      data-height=\"1350\"\n      data-fit=\"cover\"\n      width=\"1150\"\n      height=\"1350\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"6-build-trust-by-adding-your-name-a-photo-or-a-custom-signature\" name=\"6-build-trust-by-adding-your-name-a-photo-or-a-custom-signature\" data-animate data-destination=\"6-build-trust-by-adding-your-name-a-photo-or-a-custom-signature\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">6. Build trust by adding your name, a photo or a custom signature<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We buy from people we trust, and personalizing your sign-off is one of the most effective ways to build trust. Connect with your subscribers by closing with your name (not just your business name), a photo of yourself or a custom signature. These are part of the basics I mentioned above and for good reason. Adding these elements makes your emails feel more personal, strengthening your connection with subscribers.&nbsp;<\/p>\n<\/div>\n\n<div id=\"add-your-name\" name=\"add-your-name\" data-animate data-destination=\"add-your-name\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Add your name<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It can be tempting to end your email with your company name because it adds a layer of anonymity, but there\u2019s nothing more personal than using your name. The more personal, the stronger the connection.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong><em>Pro tip: Use your first name only if your tone is more casual. Use your first and last name if your tone is more formal.<\/em><\/strong><\/p>\n<\/div>\n\n<div id=\"use-a-headshot-or-fun-photo-of-yourself\" name=\"use-a-headshot-or-fun-photo-of-yourself\" data-animate data-destination=\"use-a-headshot-or-fun-photo-of-yourself\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Use a headshot or fun photo of yourself<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>How many emails do you receive from businesses without knowing who hit the send button or what they look like? More often than not, we\u2019re meeting people online first. We can\u2019t physically shake hands, but we can at least put a face to the name by adding a photo that shows we\u2019re a real person.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re a more laid-back, casual brand, get creative with your photo. Headshots are always a safe bet, but I sign off all my emails with a photo of me striking a pose because it puts my full personality on display\u2014something my subscribers expect of me.<\/p>\n<\/div>\n\n<div id=\"sign-with-a-handwritten-signature\" name=\"sign-with-a-handwritten-signature\" data-animate data-destination=\"sign-with-a-handwritten-signature\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Sign with a handwritten signature<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There\u2019s something nostalgic and warm about a handwritten note. But before you grab your pen and dust off the scanner, there\u2019s an easier and more creative way to sign off with your signature. Choose from Flodesk\u2019s custom scripts that make it feel like you personally signed your email, humanizing your brand.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"800\"\n  data-height=\"1000\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/signoff.gif\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/signoff-32x40.gif 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/signoff-200x250.gif 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/signoff-450x563.gif 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/signoff-700x875.gif 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/signoff.gif 800w\"\n            data-width=\"800\"\n      data-height=\"1000\"\n      data-fit=\"cover\"\n      width=\"800\"\n      height=\"1000\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"7-inspire-action-using-ctas\" name=\"7-inspire-action-using-ctas\" data-animate data-destination=\"7-inspire-action-using-ctas\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">7. Inspire action using CTAs<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Add a creative CTA to boost sales or fill up your calendar with client meetings. A CTA doesn\u2019t always have to be a button. Instead, add a link to your sign-off that inspires your subscribers to take action.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Whether it\u2019s a Calendly link that makes scheduling a consultation simple or a discount code and link that leads to your product page, your signature is the perfect place to give subscribers another chance to do business with you. Try these:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Calendly link: Coffee and strategy? Let\u2019s meet.&nbsp;<br><br><\/li>\n\n\n\n<li>Discount code and link to your website: Did someone say beach season? Get 20% off the new Hawaiian Paradise candle with code PARADISE.<br><br><\/li>\n\n\n\n<li>Registration link: You\u2019re cool on email, but I bet you\u2019re cooler in person. Let\u2019s meet in person at Marketer Con 2022.<\/li>\n<\/ul>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1150\"\n  data-height=\"1350\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Book.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Book-32x38.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Book-200x235.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Book-450x528.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Book-700x822.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Book-1000x1174.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Book.jpg 1150w\"\n            data-width=\"1150\"\n      data-height=\"1350\"\n      data-fit=\"cover\"\n      width=\"1150\"\n      height=\"1350\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"email-newsletter-sign-off-examples\" name=\"email-newsletter-sign-off-examples\" data-animate data-destination=\"email-newsletter-sign-off-examples\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Email newsletter sign-off examples<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Are you using any of these strategies to create a memorable sign-off? Play around and see what works for you. Every business is different, so don\u2019t get caught up in what other small businesses are doing. Instead, focus on your audience, your brand identity and being truly authentic. But if you want some inspiration, take a look at some of our favorite ways to create memorable sign-offs.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>\u201cSee you in the inbox! Martha.\u201d We use a clever sign-off that relates directly to what we do: help you send gorgeous emails. Of course, we\u2019ll see you in the inbox! Notice how Martha uses a custom script font to give readers that warm feeling that comes from receiving a handwritten note.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1150\"\n  data-height=\"1350\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Signature2.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Signature2-32x38.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Signature2-200x235.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Signature2-450x528.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Signature2-700x822.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Signature2-1000x1174.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Signature2.jpg 1150w\"\n            data-width=\"1150\"\n      data-height=\"1350\"\n      data-fit=\"cover\"\n      width=\"1150\"\n      height=\"1350\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>\u201cWarmly, Martha.\u201d We want our members to feel connected to us as both a business and a person who cheers them on and celebrates their successes. We foster that connection in a different way, including using words like \u201cwarmly\u201d and sending emails directly from our CEO, Martha.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1200\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Blog_Template_Inline06-1.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Blog_Template_Inline06-1-32x43.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Blog_Template_Inline06-1-200x267.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Blog_Template_Inline06-1-450x600.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Blog_Template_Inline06-1-700x933.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Blog_Template_Inline06-1-1000x1333.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Blog_Template_Inline06-1.jpg 1200w\"\n            data-width=\"1200\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"1200\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This warm and inviting headshot puts a face to their name and helps build a more personal relationship with their subscribers.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1150\"\n  data-height=\"1350\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/course.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/course-32x38.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/course-200x235.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/course-450x528.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/course-700x822.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/course-1000x1174.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/course.jpg 1150w\"\n            data-width=\"1150\"\n      data-height=\"1350\"\n      data-fit=\"cover\"\n      width=\"1150\"\n      height=\"1350\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We love any chance for our members to sell their products or services. This creative sign-off uses a CTA to drive subscribers who signed up for the course to the course page.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>TL;DR: Struggling with how to end your email? We\u2019ve got seven tips to create a sign-off that stands out in the inbox. Do you remember Will Ferrell\u2019s Ron Burgundy character from the hit movie, Anchorman? He was a boisterous character best known for his signature sign-off after every news segment: \u201cI\u2019m Ron Burgundy. You stay [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[15,16,26,30],"table_tags":[],"class_list":["post-4115","post","type-post","status-publish","format-standard","hentry","category-email-marketing-basics","tag-best-practices","tag-content-ideas","tag-design-tips","tag-lists"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Ways to create a memorable email newsletter sign-off - Flodesk<\/title>\n<meta name=\"description\" content=\"TL;DR: Struggling with how to end your email? We\u2019ve got seven tips to create a sign-off that stands out in the inbox. 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