{"id":4048,"date":"2022-07-15T13:47:15","date_gmt":"2022-07-15T21:47:15","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=4048"},"modified":"2026-04-29T11:04:51","modified_gmt":"2026-04-29T19:04:51","slug":"upsell-emails","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/upsell-emails\/","title":{"rendered":"Upsell emails: Writing tips, strategies and examples that work"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p><em>Do you wish your customers would spend a little bit more on your product or service? Maybe upgrade to a higher-priced option? <\/em>Upsell emails can make that happen!&nbsp;&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Imagine a customer signs up for your new online course, for example. Right afterward, you send them an email with a special offer to sign up for your webinar event on the same topic. They\u2019re so jazzed about your course that they register for the webinar right away.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This is upselling in action, and it really works. In fact, sales generated by these types of product recommendations account for <a href=\"https:\/\/cxl.com\/blog\/upselling-techniques\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">10-30%<\/a> of all ecommerce revenue.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this guide, we\u2019re going to cover everything you need to know about sending upsell emails that get results. We\u2019ll talk about when to use them, what a successful upsell email contains and specific strategies to get the most out of your campaigns.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We\u2019ll also show you five real-life examples of upsell emails to get the ideas rolling. But first, let\u2019s start with the basics.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #ebd6bf; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #ebd6bf;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"what-is-an-upsell-email\" name=\"what-is-an-upsell-email\" data-animate data-destination=\"what-is-an-upsell-email\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">What is an upsell email?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>An upsell email is an email you send to existing customers to persuade them to purchase more than they originally intended. Often, this means encouraging them to buy a related item or upgrade to a higher-priced version of your product or service. You can send an upsell email on its own or as part of another message, like an order confirmation email.<\/p>\n<\/div>\n\n<div id=\"when-should-you-use-upsell-emails\" name=\"when-should-you-use-upsell-emails\" data-animate data-destination=\"when-should-you-use-upsell-emails\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">When should you use upsell emails?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Upsell emails work best when they\u2019re sent at the right time. Here are a few examples of when it\u2019s ideal to send them:<\/p>\n<\/div>\n\n<div id=\"1-immediately-after-a-sale\" name=\"1-immediately-after-a-sale\" data-animate data-destination=\"1-immediately-after-a-sale\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Immediately after a sale<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Sending an upsell email immediately after a sale is like the classic<em> \u201cwould you like fries with that?\u201d <\/em>scenario, but with a twist. Instead of making the upsell pitch right before the sale closes (as with the fries), you do it right after\u2014taking advantage of purchase momentum.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For example, let\u2019s say a customer just purchased a holiday-themed candle from your online store. You immediately send an upsell email with a special offer for your subscription service that sends a themed candle every month. Or, you might offer free shipping on coordinating accessories like candle holders, decor or sconces.<\/p>\n<\/div>\n\n<div id=\"2-when-a-customer-reaches-a-milestone-or-limit\" name=\"2-when-a-customer-reaches-a-milestone-or-limit\" data-animate data-destination=\"2-when-a-customer-reaches-a-milestone-or-limit\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. When a customer reaches a milestone or limit<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The key to successful upselling is context\u2014otherwise, it can feel too pushy or salesy. Customer milestones and limits provide the context you need to reach out and suggest a relevant and valuable purchase.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When customers get close to the limit on the number of users they can have, for example, you can send an email encouraging them to upgrade to a premium plan. Or if a customer hits their one-year anniversary of signing up with your brand, you can send a celebratory email that includes suggestions for other products that complement their existing purchases.<\/p>\n<\/div>\n\n<div id=\"3-at-the-end-of-a-free-trial-period\" name=\"3-at-the-end-of-a-free-trial-period\" data-animate data-destination=\"3-at-the-end-of-a-free-trial-period\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. At the end of a free trial period<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Another great time to send an upsell email is when a free trial period comes to a close. It\u2019s a natural transition point and takes advantage of the context to make your email feel relevant.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In fact, most people <em>expect<\/em> to receive an upsell email at the end of a free trial, so it\u2019s a good opportunity to hook them with special offers and other valuable content.<\/p>\n<\/div>\n\n<div id=\"4-when-you-launch-a-new-product\" name=\"4-when-you-launch-a-new-product\" data-animate data-destination=\"4-when-you-launch-a-new-product\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. When you launch a new product<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>New products often provide some kind of value that wasn\u2019t previously available. So when you launch a new product, send an upsell email to existing customers showing them why they need this new product or service.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For example, let\u2019s say you\u2019re launching a new hair care product that\u2019s free of common allergens and environmental toxins. You can then send an upsell email to your current customers explaining the features and benefits of your new product compared to products they\u2019ve purchased in the past.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here\u2019s a good example of a great product launch email built with <a href=\"https:\/\/flodesk.com\/\">Flodesk<\/a>:<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"906\"\n  data-height=\"1350\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Her-First-100k-Email-Example-1.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Her-First-100k-Email-Example-1-32x48.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Her-First-100k-Email-Example-1-200x298.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Her-First-100k-Email-Example-1-450x671.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Her-First-100k-Email-Example-1-700x1043.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Her-First-100k-Email-Example-1.png 906w\"\n            data-width=\"906\"\n      data-height=\"1350\"\n      data-fit=\"cover\"\n      width=\"906\"\n      height=\"1350\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Read next: \u200b\u200b<a href=\"https:\/\/flodesk.com\/blog\/ecommerce-email-marketing\/\"><em>The Conclusive Guide to Ecommerce Email Marketing (+ 9 Tips to Succeed)<\/em><\/a><\/p>\n<\/div>\n\n<div id=\"elements-of-an-upsell-email\" name=\"elements-of-an-upsell-email\" data-animate data-destination=\"elements-of-an-upsell-email\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Elements of an upsell email<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Good upsell emails have several features in common. Let\u2019s take a look at a few of the most important ones:<\/p>\n<\/div>\n\n<div id=\"an-optimized-subject-line\" name=\"an-optimized-subject-line\" data-animate data-destination=\"an-optimized-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">An optimized subject line<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you want users to take action on your upsell email, you need to get them to open it first. And to get over that first hurdle, you need a strong, optimized subject line.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Emilie Steinmann, founder and CEO of Buoyant, shares her subject line expertise on Flodesk University. In the tutorial <a href=\"https:\/\/university.flodesk.com\/good-email-subject-lines\">\u201cHow to Write Click-Worthy Email Subject Lines,\u201d<\/a> she tells readers that there are three main rules to creating email subject lines that convert:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Keep it clear:<\/strong> Subject lines should clearly convey the purpose of the email and exactly match what\u2019s being offered in the body copy. In fact, <a href=\"https:\/\/sherpablog.marketingsherpa.com\/email-marketing\/aweber-subject-line-test\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Sherpa<\/a> recently conducted a study comparing clarity and creativity in email subject lines.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The test was run across 20 subject lines and sent to a list of over 45,000 subscribers. The clear, straightforward subject lines garnered far more responses than their creative counterparts, surpassing them by a stunning 541%.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Keep it concise:<\/strong> You don\u2019t have much space to get your point across in a subject line, especially when it comes to mobile devices. So you want to keep it short and front-load the most important part of your message so it doesn\u2019t get cut off.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The optimal length of a subject line varies, but a <a href=\"https:\/\/blog.marketo.com\/2018\/02\/email-subject-line-length-works-best.html\" target=\"_blank\" rel=\"noreferrer noopener\">study from Marketo<\/a> shows that 7 words seems to be a sweet spot, garnering the highest engagement metrics compared to subject lines with 4\u201310 words.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Keep it personalized:<\/strong> Subject lines should sound like they\u2019re coming from a real person. Emilie suggests mirroring the voice of your customer using words and phrases that are important to them in their everyday speech.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Read next: <a href=\"https:\/\/flodesk.com\/blog\/email-marketing-metrics-for-ecommerce\/\"><em>8 Email Marketing Metrics for Ecommerce (&amp; How To Improve Yours)<\/em><\/a><\/p>\n<\/div>\n\n<div id=\"personalization\" name=\"personalization\" data-animate data-destination=\"personalization\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Personalization<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Remember how we mentioned before that upselling relies on context? Well, personalization is one of the best ways to create that context for the customer\u2014showing them why your product recommendation makes sense.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In the scenario above with the candle, for example, the upsell email could be personalized using recent purchase information and other customer data. You could show an image of the actual product and say something like, \u201cLoving your new fall candle? Here are a few things to take it up a notch!\u201d<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you offer a service instead of a product, you could offer an upgraded version of your service or add-on features like VIP access. For example, if you offer a coaching business, you could send an upsell email to current group clients recommending that they upgrade to the one-on-one coaching plan.<\/p>\n<\/div>\n\n<div id=\"eye-catching-graphics\" name=\"eye-catching-graphics\" data-animate data-destination=\"eye-catching-graphics\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Eye-catching graphics&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The average time spent reading a brand email is just <a href=\"https:\/\/www.statista.com\/statistics\/1273288\/time-spent-brand-emails\/\" target=\"_blank\" rel=\"noreferrer noopener\">10 seconds<\/a>. This means you need to get your message across as quickly as possible. And since the human brain often processes images way faster than text, good upsell emails use <a href=\"https:\/\/flodesk.com\/blog\/email-marketing-graphics\/\">eye-catching graphics<\/a> to convey important takeaways.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Images are also far more memorable than words, with people retaining much more of what they see compared to what they read. So if you want users to remember your upsell offer, graphics are the way to go.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Of course, creating your own email marketing graphics can be a frustrating, time-consuming task. If you\u2019re a Flodesk user though, you can forget about designing email graphics on platforms like Canva and then dealing with downloading, uploading and sizing them for your email campaigns.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Flodesk completely removes the need for any third-party design tools, allowing users to create gorgeous built-in visuals without ever leaving the platform.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Read next:<\/strong> <a href=\"https:\/\/flodesk.com\/blog\/email-marketing-software-for-ecommerce\/\"><em>8 Best Email Marketing Software for Ecommerce Growth in 2022<\/em><\/a><\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #ebd6bf; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #ebd6bf;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"5-strategies-for-upselling-emails\" name=\"5-strategies-for-upselling-emails\" data-animate data-destination=\"5-strategies-for-upselling-emails\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">5 strategies for upselling emails<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this section, we\u2019ll go over five proven strategies for creating upselling emails that get results.<\/p>\n<\/div>\n\n<div id=\"1-include-product-recommendations-in-order-confirmation-emails\" name=\"1-include-product-recommendations-in-order-confirmation-emails\" data-animate data-destination=\"1-include-product-recommendations-in-order-confirmation-emails\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Include product recommendations in order confirmation emails<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Order confirmation emails are considered transactional, meaning they\u2019re sent automatically in response to a customer\u2019s action (placing an order). And since most customers are expecting to receive them, they have an extraordinarily high open rate\u2014up to <a href=\"https:\/\/www.mailgun.com\/blog\/email\/email-open-rates-decoded\/\" target=\"_blank\" rel=\"noreferrer noopener\">80%<\/a>, according to Mailgun.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>With so many eyeballs on order confirmation emails, this is a great opportunity to include product recommendations or other upsell offers. The key is to include your promotional content <em>after<\/em> the transactional content so that you\u2019re in compliance with anti-spam laws.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Also, make sure to explicitly state the purpose of the email in the subject line (i.e. \u201cOrder confirmation #123\u201d) and include significantly more transactional content in the email compared to promotional content.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Amazon sets the gold standard when it comes to including product recommendations in order confirmation emails, generating <a href=\"https:\/\/www.cbsnews.com\/media\/12-ways-amazon-gets-you-to-spend-more\/\" target=\"_blank\" rel=\"noreferrer noopener\">35% of its revenue<\/a> from cross-sales and upsells. To replicate their success, include product recommendations that are based on browsing history and previous purchases.<\/p>\n<\/div>\n\n<div id=\"2-create-a-single-short-call-to-action-cta-button\" name=\"2-create-a-single-short-call-to-action-cta-button\" data-animate data-destination=\"2-create-a-single-short-call-to-action-cta-button\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Create a single, short call to action (CTA) button<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Studies have shown that short CTAs are more effective than longer ones, greatly improving your click rate. For example, a button that says \u201cBuy now\u201d or \u201cClick Here\u201d is going to convert much better than one that says \u201cClick here to buy it now.\u201d Plus, long button CTAs tend to wrap on mobile devices, making your buttons look broken.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As for how many CTAs to include in your upsell emails, we recommend <a href=\"https:\/\/university.flodesk.com\/connect-with-your-audience\">using only one<\/a> whenever possible (and never more than three). The reason being, that if you have multiple CTAs encouraging multiple actions, the reader can get overwhelmed and wind up doing nothing.<\/p>\n<\/div>\n\n<div id=\"3-use-discounts-coupons-and-special-offers\" name=\"3-use-discounts-coupons-and-special-offers\" data-animate data-destination=\"3-use-discounts-coupons-and-special-offers\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Use discounts, coupons and special offers<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The ultimate goal of an upsell email is for the customer to make another purchase, right? With that in mind, including discounts, coupons and special offers is a good way to encourage customers to take action.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Not only can this provide motivation on the basis of price, but it also allows you to create a sense of urgency by using expiration dates and limited-time offers. The discount doesn\u2019t need to be huge, but it should be significant enough to be of value to the customer.<\/p>\n<\/div>\n\n<div id=\"4-sprinkle-in-some-social-proof\" name=\"4-sprinkle-in-some-social-proof\" data-animate data-destination=\"4-sprinkle-in-some-social-proof\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. Sprinkle in some social proof<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Customer reviews, most popular products, best-seller lists, social media accounts\u2014all these are a form of social proof and can help convince someone who\u2019s on the fence about a purchase that it\u2019s a good idea to buy.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Plus, customers are looking for this information anyway\u2014over 70% of Americans look at product reviews before making a purchase. By including reviews right in your email, you\u2019re saving them a step and helping them feel okay about making a decision right away.<\/p>\n<\/div>\n\n<div id=\"5-connect-the-upsell-to-the-customers-activity\" name=\"5-connect-the-upsell-to-the-customers-activity\" data-animate data-destination=\"5-connect-the-upsell-to-the-customers-activity\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. Connect the upsell to the customer\u2019s activity<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Whether you\u2019re making a product recommendation or suggesting upgrading to a paid plan, always connect your upsell pitch to the customer\u2019s activity or history. This makes the email feel more personalized and relevant as well as less promotional.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Even if the customer doesn\u2019t make the purchase this time, this personalization creates a positive experience that makes them more likely to open your emails in the future.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>On the other hand, if you\u2019re always sending upsell offers that don\u2019t seem relevant to them, the customer is likely to stop opening your emails\u2014or worse, start flagging them as spam or junk.<\/p>\n<\/div>\n\n<div id=\"6-add-upsell-suggestions-to-abandoned-cart-emails\" name=\"6-add-upsell-suggestions-to-abandoned-cart-emails\" data-animate data-destination=\"6-add-upsell-suggestions-to-abandoned-cart-emails\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">6. Add upsell suggestions to abandoned cart emails<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"380\"\n  data-height=\"824\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Ariel-Gordon-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Ariel-Gordon-Email-Example-32x69.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Ariel-Gordon-Email-Example-200x434.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Ariel-Gordon-Email-Example.png 380w\"\n            data-width=\"380\"\n      data-height=\"824\"\n      data-fit=\"cover\"\n      width=\"380\"\n      height=\"824\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Another great strategy is to take a page out of <a href=\"https:\/\/www.arielgordonjewelry.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aerial Gordon\u2019s<\/a> playbook and add upsell suggestions to your abandoned cart emails. As you can see, she includes images of the items that the customer left in their cart along with some personalized product recommendations.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This strategy works because it helps customers make decisions. Customers often get overwhelmed by too many options and walk away from the whole thing. Including something like the \u201cAriel Loves\u201d section makes it easier for customers to make a purchase by recommending specific products they may enjoy.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Read next: <\/strong><a href=\"https:\/\/flodesk.com\/blog\/abandoned-cart-email-examples\/\"><em>12 Abandoned Cart Email Examples That Lead to Conversions<\/em><\/a><\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #ebd6bf; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #ebd6bf;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"examples-of-incredible-upsell-emails\" name=\"examples-of-incredible-upsell-emails\" data-animate data-destination=\"examples-of-incredible-upsell-emails\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Examples of incredible upsell emails<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Now that you know all about upsell emails, let\u2019s look at some real-life examples and what they do right.<\/p>\n<\/div>\n\n<div id=\"1-the-reorder-upsell-email-from-chewy\" name=\"1-the-reorder-upsell-email-from-chewy\" data-animate data-destination=\"1-the-reorder-upsell-email-from-chewy\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. The <em>&#8220;reorder upsell email&#8221;<\/em> from Chewy<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"495\"\n  data-height=\"778\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Chewy-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Chewy-Email-Example-32x50.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Chewy-Email-Example-200x314.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Chewy-Email-Example-450x707.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Chewy-Email-Example.png 495w\"\n            data-width=\"495\"\n      data-height=\"778\"\n      data-fit=\"cover\"\n      width=\"495\"\n      height=\"778\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"whats-great-about-this-email\" name=\"whats-great-about-this-email\" data-animate data-destination=\"whats-great-about-this-email\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">What\u2019s great about this email?<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Chewy&#8217;s email is personalized with images of actual products from the customer\u2019s previous purchase history.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>It includes two short and clear CTA buttons with the wording \u201cShop Now\u201d along with links under individual products. These make it easy for the customer to quickly reorder products without having to navigate the entire website.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>It includes a special offer for using autoship, an easy way for brands to increase customer lifetime value.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"2-the-product-recommendation-upsell-email-from-pottery-barn\" name=\"2-the-product-recommendation-upsell-email-from-pottery-barn\" data-animate data-destination=\"2-the-product-recommendation-upsell-email-from-pottery-barn\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. The <em>\u201cproduct recommendation upsell email\u201d<\/em> from Pottery Barn<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"330\"\n  data-height=\"609\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Pottery-Barn-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Pottery-Barn-Email-Example-32x59.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Pottery-Barn-Email-Example-200x369.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Pottery-Barn-Email-Example.png 330w\"\n            data-width=\"330\"\n      data-height=\"609\"\n      data-fit=\"cover\"\n      width=\"330\"\n      height=\"609\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"whats-great-about-this-email\" name=\"whats-great-about-this-email\" data-animate data-destination=\"whats-great-about-this-email\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">What\u2019s great about this email?<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Product recommendations are included within Pottery Barn\u2019s order confirmation email, taking advantage of high open rates and purchase momentum.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>The recommended products (curtain rods and hardware) are extremely relevant to the product that was purchased (curtains).&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>The promotional content is placed below the transactional content, and there\u2019s significantly more transactional content.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"3-the-free-trial-upgrade-email-from-canva\" name=\"3-the-free-trial-upgrade-email-from-canva\" data-animate data-destination=\"3-the-free-trial-upgrade-email-from-canva\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. The <em>\u201cfree trial upgrade email\u201d<\/em> from Canva<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"396\"\n  data-height=\"835\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Canva-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Canva-Email-Example-32x67.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Canva-Email-Example-200x422.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Canva-Email-Example.png 396w\"\n            data-width=\"396\"\n      data-height=\"835\"\n      data-fit=\"cover\"\n      width=\"396\"\n      height=\"835\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"whats-great-about-this-email\" name=\"whats-great-about-this-email\" data-animate data-destination=\"whats-great-about-this-email\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">What\u2019s great about this email?<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Canva makes it personal by identifying the reasons why the customer is using the current product.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>It clearly explains the benefits of upgrading to the pro plan so that the reader knows exactly why they should make the switch.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>It offers a free trial of the upgraded plan to help convince people who are on the fence.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"4-the-service-upsell-email-from-home-goods\" name=\"4-the-service-upsell-email-from-home-goods\" data-animate data-destination=\"4-the-service-upsell-email-from-home-goods\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. The <em>\u201cservice upsell email\u201d <\/em>from Home Goods<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"385\"\n  data-height=\"611\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Home-Goods-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Home-Goods-Email-Example-32x51.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Home-Goods-Email-Example-200x317.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Home-Goods-Email-Example.png 385w\"\n            data-width=\"385\"\n      data-height=\"611\"\n      data-fit=\"cover\"\n      width=\"385\"\n      height=\"611\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"whats-great-about-this-email\" name=\"whats-great-about-this-email\" data-animate data-destination=\"whats-great-about-this-email\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">What\u2019s great about this email?<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>This upsell offer from <a href=\"https:\/\/www.homegoods.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">Home Goods<\/a> to open a store credit card is included in an email receipt, which is very likely to be opened and read.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>It offers customers a 10% off discount to entice them to take action.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Even though there\u2019s far less promotional content than transactional content, the promotional content stands out due to the use of graphics.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"5-the-milestone-upsell-email-from-microsoft\" name=\"5-the-milestone-upsell-email-from-microsoft\" data-animate data-destination=\"5-the-milestone-upsell-email-from-microsoft\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. The <em>&#8220;milestone upsell email\u201d<\/em> from Microsoft<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"400\"\n  data-height=\"803\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Microsoft-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Microsoft-Email-Example-32x64.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Microsoft-Email-Example-200x402.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Microsoft-Email-Example.png 400w\"\n            data-width=\"400\"\n      data-height=\"803\"\n      data-fit=\"cover\"\n      width=\"400\"\n      height=\"803\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"whats-great-about-this-email\" name=\"whats-great-about-this-email\" data-animate data-destination=\"whats-great-about-this-email\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">What\u2019s great about this email?<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.microsoft.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft<\/a> adds a feeling of personalization by including the user\u2019s current stage in the account creation process along with a link to view their account.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>It communicates the benefits of upgrading to a OneDrive account.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>It uses strong images and graphics to quickly communicate their message to busy customers who are likely to skim brand emails.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"create-amp-send-a-persuasive-upsell-email-with-flodesk\" name=\"create-amp-send-a-persuasive-upsell-email-with-flodesk\" data-animate data-destination=\"create-amp-send-a-persuasive-upsell-email-with-flodesk\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Create &amp; send a persuasive upsell email with Flodesk<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Upsell emails are an important part of a strong email marketing strategy. They boost revenue, build positive customer relationships and increase customer lifetime value.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>With an intuitive drag-and-drop email builder, stunning forms and powerful workflow automations, Flodesk makes it easy for small business owners to send beautiful upsell emails to their customers. Want to see how it works? <a href=\"https:\/\/app.flodesk.com\/sign-in\">Try Flodesk for free today!<\/a><\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2160\"\n  data-height=\"2160\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-32x32.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-200x200.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-450x450.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-700x700.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1000x1000.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1400x1400.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1800x1800.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080.jpg 2160w\"\n            data-width=\"2160\"\n      data-height=\"2160\"\n      data-fit=\"cover\"\n      width=\"2160\"\n      height=\"2160\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Do you wish your customers would spend a little bit more on your product or service? Maybe upgrade to a higher-priced option? Upsell emails can make that happen!&nbsp;&nbsp; Imagine a customer signs up for your new online course, for example. Right afterward, you send them an email with a special offer to sign up for [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94],"tags":[15,16],"table_tags":[],"class_list":["post-4048","post","type-post","status-publish","format-standard","hentry","category-selling-with-email","tag-best-practices","tag-content-ideas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Upsell Emails: Writing Tips, Strategies &amp; Examples That Work<\/title>\n<meta name=\"description\" content=\"Find out how to write upsell emails that work. From tips and strategies to incredible examples \u2014 here&#039;s everything you need to know.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/upsell-emails\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Upsell Emails: Writing Tips, Strategies &amp; Examples That Work\" \/>\n<meta property=\"og:description\" content=\"Find out how to write upsell emails that work. 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