{"id":3981,"date":"2023-12-10T05:43:39","date_gmt":"2023-12-10T13:43:39","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=3981"},"modified":"2025-12-03T12:18:59","modified_gmt":"2025-12-03T20:18:59","slug":"announcement-email-template","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/announcement-email-template\/","title":{"rendered":"11 Free Announcement Email Template Examples That Grab Attention"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p>If you\u2019ve sent out email marketing content before, chances are you\u2019ve probably put together an announcement email, even if you didn\u2019t realize it at the time. After all, one of the biggest reasons why businesses get in touch with their subscribers is to tell them about new and exciting updates\u2014and that\u2019s exactly what announcement emails do.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>An announcement email is a kind of email marketing message that businesses send out to inform their<a href=\"https:\/\/flodesk.com\/blog\/email-marketing-lead-generation\/\"> new subscribers<\/a> and loyal customers about exciting news, updates, or changes.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you want to create your own announcement email, look no further. This article will provide you with some fantastic examples to inspire your own announcement email template, top tips, and best practices to implement right away. Let\u2019s get started.<\/p>\n<\/div>\n\n<div id=\"what-is-the-goal-of-an-announcement-email\" name=\"what-is-the-goal-of-an-announcement-email\" data-animate data-destination=\"what-is-the-goal-of-an-announcement-email\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>What is the goal of an announcement email?<\/strong><\/h2>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"948\"\n  data-height=\"964\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Flodesk-Email-Template-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Flodesk-Email-Template-Example-32x33.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Flodesk-Email-Template-Example-200x203.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Flodesk-Email-Template-Example-450x458.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Flodesk-Email-Template-Example-700x712.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Flodesk-Email-Template-Example.png 948w\"\n            data-width=\"948\"\n      data-height=\"964\"\n      data-fit=\"cover\"\n      width=\"948\"\n      height=\"964\"\n      loading=\"eager\"\n      alt=\"Flodesk Email Template Example\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The goal of an announcement email is simple: to share exciting, business-related news with email subscribers. Here are some of the most popular types:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Promotion or sale announcement emails<\/li>\n\n\n\n<li><a href=\"https:\/\/flodesk.com\/blog\/how-to-write-an-invitation-email-for-an-event\/\">Event announcement and invitation emails<\/a><\/li>\n\n\n\n<li>A new business announcement email<\/li>\n\n\n\n<li>Software release announcement emails<\/li>\n\n\n\n<li>New<a href=\"https:\/\/flodesk.com\/blog\/how-to-write-a-product-launch-email\/\"> product launch emails<\/a><\/li>\n\n\n\n<li>Feature release emails<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Announcement emails are great for businesses and their customers. They result in more conversions, better sales, and higher event participation rates for companies\u2014all while delighting customers with hyper-relevant, valuable content.&nbsp;<\/p>\n<\/div>\n\n\n\n\n\t<a class=\"cta-image-block has-button\" style=\"background-color: #E3A525; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-image-block__wrapper\">\n\t\t<div class=\"cta-image-block__content\">\n\t\t\t\t\t\t\t<h3 class=\"cta-image-block__headline\">Design emails people love to get<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"cta-image-block__text\">\n\t\t\t\t\t<p>Beautiful emails. As easy as it gets. Discover why beginners and experts alike love growing their business with Flodesk.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<button class=\"cta-image-block__button\" style=\"background-color: #000000; color: #FFFFFF;\">\n\t\t\t\t\tStart free\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"cta-image-block__image\">\n\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/08\/image-4.png\"\/>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"11-email-announcement-templates-and-examples\" name=\"11-email-announcement-templates-and-examples\" data-animate data-destination=\"11-email-announcement-templates-and-examples\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>11 email announcement templates and examples<\/strong><\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There are a number of ways your business can use announcements to encourage engagement on your website and socials. But since customer conversion and improving sales is often the main objective, we\u2019re going to focus on announcement types to inspire your marketing efforts.<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li><a href=\"#podcast\">New podcast episode announcement<\/a><\/li>\n\n\n\n<li><a href=\"#business\">New business announcement<\/a><\/li>\n\n\n\n<li><a href=\"#style\">New style announcement<\/a><\/li>\n\n\n\n<li><a href=\"#collection\">New collection announcement<\/a><\/li>\n\n\n\n<li><a href=\"#merch\">New merch announcement<\/a><\/li>\n\n\n\n<li><a href=\"#recipe\">New recipe announcement<\/a><\/li>\n\n\n\n<li><a href=\"#launch\">Product launch announcement email<\/a><\/li>\n\n\n\n<li><a href=\"#event\">Upcoming event announcement<\/a><\/li>\n\n\n\n<li><a href=\"#sale\">Sale announcement email<\/a><\/li>\n\n\n\n<li><a href=\"#new-promotion\">New promotion announcement email<\/a><\/li>\n\n\n\n<li><a href=\"#new-feature\">New feature announcement<\/a><\/li>\n<\/ol>\n<\/div>\n\n<div id=\"1-new-podcast-episode-announcement\" name=\"1-new-podcast-episode-announcement\" data-animate data-destination=\"1-new-podcast-episode-announcement\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"podcast\">1. New podcast episode announcement<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"912\"\n  data-height=\"1344\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/The-Rising-Wolf-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/The-Rising-Wolf-Email-Example-32x47.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/The-Rising-Wolf-Email-Example-200x295.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/The-Rising-Wolf-Email-Example-450x663.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/The-Rising-Wolf-Email-Example-700x1032.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/The-Rising-Wolf-Email-Example.png 912w\"\n            data-width=\"912\"\n      data-height=\"1344\"\n      data-fit=\"cover\"\n      width=\"912\"\n      height=\"1344\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The <em>There She Rose<\/em> podcast is hosted by<a href=\"https:\/\/therisingwolf.com\/\"> The Rising Wolf<\/a>, Jamie Sea. She\u2019s an influencer, thought leader, and wealth expansion coach who\u2019s passionate about helping mompreneurs regain their financial power\u2014with her signature High Vibe Money Mama framework alongside other dynamic strategies.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We love the way Jamie shares her new podcast episodes with her subscriber list. She puts together simple yet captivating announcement emails that tell the reader a little bit about the episode contents, and provides direct links for her audience to listen on a variety of different platforms\u2014like Apple Podcasts, Google Podcasts, and Spotify.<\/p>\n<\/div>\n\n<div id=\"new-podcast-announcement-tips\" name=\"new-podcast-announcement-tips\" data-animate data-destination=\"new-podcast-announcement-tips\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">New podcast announcement tips<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Focus on your content:<\/strong> Rather than overwhelming the reader with bright colors, flashy media, and overlapping graphics, keep things streamlined and let your work speak for itself.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Show your face: <\/strong>A podcast\u2019s success is highly reliant on how much the target audience likes the host. Generally speaking, audiences like seeing other humans in marketing content as it makes the message seem more personal and relatable. That\u2019s why you should try including an image of yourself in your podcast announcement.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Make it easy for your subscribers to listen to your podcast: <\/strong>You can put together the most gorgeous announcement email in the world, but if you don\u2019t make it easy for readers to take action, it won\u2019t be successful. Make sure to include clear links to different podcast platforms where readers can tune in.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"2-new-style-announcement\" name=\"2-new-style-announcement\" data-animate data-destination=\"2-new-style-announcement\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"style\">2. New style announcement<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1310\"\n  data-height=\"1426\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Sigfus-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Sigfus-Email-Example-32x35.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Sigfus-Email-Example-200x218.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Sigfus-Email-Example-450x490.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Sigfus-Email-Example-700x762.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Sigfus-Email-Example-1000x1089.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Sigfus-Email-Example.png 1310w\"\n            data-width=\"1310\"\n      data-height=\"1426\"\n      data-fit=\"cover\"\n      width=\"1310\"\n      height=\"1426\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.sigfusdesigns.com\/\">Sigf\u00fas Designs<\/a> is a jewelry brand based in the Sonoran Desert, but it\u2019s sold all over the world. Business owner and designer Lauren Valenzuela loves creating unique jewelry pieces that are equal parts desert, punk, and retro.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Sigf\u00fas Designs frequently launches new earring styles and Lauren has done a great job of putting together a new style announcement email that complements her designs perfectly. Its clean, minimal layout acts as an ideal canvas to let her vibrant earrings shine.<\/p>\n<\/div>\n\n<div id=\"new-style-announcement-tips\" name=\"new-style-announcement-tips\" data-animate data-destination=\"new-style-announcement-tips\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">New style announcement tips<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Include lots of visuals: <\/strong>Whether you\u2019re showing your customers new clothing, earrings, or accessory styles for the first time\u2014let your images do the talking.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Share essential details: <\/strong>Don\u2019t just tell your subscribers that you\u2019re launching new styles\u2014outline all the essential details they should know, like when they\u2019ll be available and for how long.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Capture readers\u2019 attention with interesting <\/strong><a href=\"https:\/\/flodesk.com\/blog\/product-launch-email-subject-lines\/\"><strong>product launch subject lines<\/strong><\/a><strong>: <\/strong>As many as <a href=\"https:\/\/www.invespcro.com\/blog\/email-subject-lines-statistics-and-trends\/\">47% of people open emails based on subject lines<\/a>, so be intentional about which ones you use. A great example for the email above could be: <em>\u201cOur colorful new earring styles just went live <\/em>\ud83e\udd29.<em>\u201d<\/em><\/li>\n<\/ul>\n<\/div>\n\n<div id=\"3-new-collection-announcement\" name=\"3-new-collection-announcement\" data-animate data-destination=\"3-new-collection-announcement\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"collection\">3. New collection announcement<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1396\"\n  data-height=\"1422\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/RJ-Home-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/RJ-Home-Email-Example-32x33.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/RJ-Home-Email-Example-200x204.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/RJ-Home-Email-Example-450x458.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/RJ-Home-Email-Example-700x713.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/RJ-Home-Email-Example-1000x1019.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/RJ-Home-Email-Example.png 1396w\"\n            data-width=\"1396\"\n      data-height=\"1422\"\n      data-fit=\"cover\"\n      width=\"1396\"\n      height=\"1422\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/shoprjhome.com\/\">RJ Home<\/a> is a vintage and handmade market, based in Earlham, Iowa. They release thematic collections every month, so they\u2019re always sharing their latest finds with their customers.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>RJ Home uses the power of an announcement email to its advantage. Since their new collection drops are monthly, they send out messages to remind their subscribers about the launch date and to build hype.<\/p>\n<\/div>\n\n<div id=\"new-collection-announcement-tips\" name=\"new-collection-announcement-tips\" data-animate data-destination=\"new-collection-announcement-tips\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">New collection announcement tips<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Get specific: <\/strong>Whether you\u2019re a clothing designer launching new spring pieces or a home store owner sharing information about your seasonal collection, your announcement email isn\u2019t the time to be vague. Tell your customers exactly when they can shop your new collection. RJ Home\u2019s email specifies that the collection drops that very same day at 9am.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Tease your collection: <\/strong>Your announcement email should give subscribers an idea of what your collection will contain. RJ Home does this by selecting a subtle background image that shows off some of their new items, while providing hints in their email copy.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #ffffff; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Brilliant email marketing, made beautifully simple<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Own your growth with powerful, intuitive tools designed to drive big wins for your small business.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #ffffff;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"4-new-merch-announcement\" name=\"4-new-merch-announcement\" data-animate data-destination=\"4-new-merch-announcement\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"merch\">4. New merch announcement<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1120\"\n  data-height=\"1428\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Her-First-100K-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Her-First-100K-Email-Example-32x41.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Her-First-100K-Email-Example-200x255.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Her-First-100K-Email-Example-450x574.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Her-First-100K-Email-Example-700x893.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Her-First-100K-Email-Example-1000x1275.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Her-First-100K-Email-Example.png 1120w\"\n            data-width=\"1120\"\n      data-height=\"1428\"\n      data-fit=\"cover\"\n      width=\"1120\"\n      height=\"1428\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/herfirst100k.com\/\">Her First $100K<\/a> is owned and operated by Tori Dunlap, a money and career expert and financial educator who is passionate about helping women to achieve financial equality.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Tori has fantastic email marketing content and she relies on it to share information about everything from educational resources to success stories and her podcast. We particularly love how she announced the launch of her new merch line to her subscribers.<\/p>\n<\/div>\n\n<div id=\"new-merch-announcement-tips\" name=\"new-merch-announcement-tips\" data-animate data-destination=\"new-merch-announcement-tips\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">New merch announcement tips<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Craft an eye-catching tagline: <\/strong>Subject lines are important for getting subscribers to open your emails, but the work doesn\u2019t end there. It\u2019s just as crucial to grab their attention as soon as they lay eyes on your email design, encouraging them to read on. One effective way of doing that is with a powerful tagline like Her First 100K\u2019s: <em>\u201cThe secret is out, y\u2019all.\u201d<\/em><\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Showcase your best product: <\/strong>If your merch line includes a whole range of different items like t-shirts, mugs, tote bags, and stickers, then prominently feature the items you think will sell best.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"5-new-recipe-announcement\" name=\"5-new-recipe-announcement\" data-animate data-destination=\"5-new-recipe-announcement\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"recipe\">5. New recipe announcement<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1312\"\n  data-height=\"1360\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Buttermilk-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Buttermilk-Email-Example-32x33.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Buttermilk-Email-Example-200x207.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Buttermilk-Email-Example-450x466.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Buttermilk-Email-Example-700x726.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Buttermilk-Email-Example-1000x1037.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Buttermilk-Email-Example.png 1312w\"\n            data-width=\"1312\"\n      data-height=\"1360\"\n      data-fit=\"cover\"\n      width=\"1312\"\n      height=\"1360\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/buttermilkbysam.com\/\">Buttermilk<\/a> is a baking blog that provides readers with innovative, unique, and delicious recipes they can replicate in their own homes. They\u2019ve got categories for everything from bars to bread and buttercream.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Buttermilk has a strong social media and email marketing presence and sends out an announcement email whenever it comes out with a new recipe. Their descriptive messaging gets their subscriber base excited to try out their latest creations.<\/p>\n<\/div>\n\n<div id=\"new-recipe-announcement-tips\" name=\"new-recipe-announcement-tips\" data-animate data-destination=\"new-recipe-announcement-tips\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">New recipe announcement tips<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>A picture\u2019s worth a thousand words: <\/strong>Images are essential to excellent email marketing content, but they\u2019re even more important for new recipe announcement emails. Take Buttermilk\u2019s email for example\u2014the mouth-watering images instantly draw you in, making you want to bake (and eat) them.<br><\/li>\n\n\n\n<li><strong>Include clear CTAs: <\/strong>Both of Buttermilk\u2019s featured recipes have simple yet effective<em> \u201cbake it\u201d <\/em>CTA buttons. These make it easy for subscribers to access the content they\u2019re most interested in.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Add additional internal links: <\/strong>If you\u2019re letting subscribers know about a new recipe, chances are they\u2019ll be interested in checking out your other treats as well. Here, Buttermilk included two recipes <em>and <\/em>a tutorial, giving readers plenty of opportunities for engagement.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"6-product-launch-announcement-email\" name=\"6-product-launch-announcement-email\" data-animate data-destination=\"6-product-launch-announcement-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"launch\">6. Product launch announcement email<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1252\"\n  data-height=\"1428\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Burgess-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Burgess-Email-Example-32x36.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Burgess-Email-Example-200x228.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Burgess-Email-Example-450x513.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Burgess-Email-Example-700x798.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Burgess-Email-Example-1000x1141.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Burgess-Email-Example.png 1252w\"\n            data-width=\"1252\"\n      data-height=\"1428\"\n      data-fit=\"cover\"\n      width=\"1252\"\n      height=\"1428\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.burgesssweaters.com\/\">Burgess Sweaters<\/a> is a sustainable, luxury knitwear and clothing brand based in Newport, Rhode Island. They were founded in 2017 and design timeless essentials that are inspired by coastal living.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This brand has optimized its marketing messaging to connect with its target audience and its product launch announcement emails are no different. We\u2019re big fans of their warm and relaxed tone, on-brand imagery, and how they effortlessly showcase their coastal designs.<\/p>\n<\/div>\n\n<div id=\"product-launch-announcement-tips\" name=\"product-launch-announcement-tips\" data-animate data-destination=\"product-launch-announcement-tips\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Product launch announcement tips<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Tell subscribers what\u2019s so special about your new release: <\/strong>Remember, you may know your business\u2019s products inside and out, but that doesn\u2019t mean your customers do\u2014especially if they\u2019re new offerings.<em> <\/em>Be sure to highlight all the best features and benefits of your new product in your announcement email.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Connect with your customers\u2019 senses: <\/strong>When someone\u2019s buying a new product, they may imagine how it\u2019ll fit into their lives and improve their day-to-day. Burgess Sweaters does so masterfully. They showcase their model looking comfortable and stylish by the seaside, which is exactly how their clothing is designed to be worn.<\/li>\n\n\n\n<li><\/li>\n<\/ul>\n<\/div>\n\n<div id=\"7-upcoming-event-announcement\" name=\"7-upcoming-event-announcement\" data-animate data-destination=\"7-upcoming-event-announcement\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"event\">7. Upcoming event announcement<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1316\"\n  data-height=\"1418\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Cause-We-Can-Events-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Cause-We-Can-Events-Email-Example-32x34.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Cause-We-Can-Events-Email-Example-200x216.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Cause-We-Can-Events-Email-Example-450x485.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Cause-We-Can-Events-Email-Example-700x754.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Cause-We-Can-Events-Email-Example-1000x1078.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Cause-We-Can-Events-Email-Example.png 1316w\"\n            data-width=\"1316\"\n      data-height=\"1418\"\n      data-fit=\"cover\"\n      width=\"1316\"\n      height=\"1418\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/causewecanevents.com\/\">\u2018Cause We Can Events<\/a> is a wedding planning and design service based in both Nashville and Maine. They specialize in events that are unconventional, memorable, and outside the box.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>But the \u2018Cause We Can Events team does a lot more than just wedding planning\u2014they also host online events for their customers and community. For example, they recently did a presentation called<em> \u201cUsing Pinterest for Event Design &amp; Trends for the Wedding Summit Series: Design Edition,\u201d and sent out the<\/em> <a href=\"https:\/\/flodesk.com\/blog\/event-invitation-email\/\">event invitation email<\/a> in the example above.<\/p>\n<\/div>\n\n<div id=\"upcoming-event-announcement-tips\" name=\"upcoming-event-announcement-tips\" data-animate data-destination=\"upcoming-event-announcement-tips\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Upcoming event announcement tips<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Provide an agenda (for online events): <\/strong>If you\u2019re using an announcement email to inform readers about an online event, include an agenda that outlines exactly what your presentation will cover.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Feature an easily shareable graphic: <\/strong>When you\u2019re announcing an upcoming event, you\u2019ll want people to share the event details with their networks to expand your reach and increase attendance. A great way to do that is by creating a punchy, eye-catching graphic that showcases your branding and includes all the most important information about your event.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong><em>Pro tip: <\/em><\/strong><a href=\"https:\/\/flodesk.com\/\"><em>Flodesk<\/em><\/a><em>\u2019s intuitive email builder makes it easy to create beautiful graphics without the need for third-party design tools like Canva. You can create custom designs and imagery right within the email builder in just a few clicks. <\/em><a href=\"https:\/\/app.flodesk.com\/sign-up\"><em>Try it free.<\/em><\/a><\/p>\n<\/div>\n\n<div id=\"8-new-promotion-announcement-email\" name=\"8-new-promotion-announcement-email\" data-animate data-destination=\"8-new-promotion-announcement-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"promotion\">8. New promotion announcement email<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"652\"\n  data-height=\"1404\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Haume-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Haume-Email-Example-32x69.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Haume-Email-Example-200x431.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Haume-Email-Example-450x969.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Haume-Email-Example.png 652w\"\n            data-width=\"652\"\n      data-height=\"1404\"\n      data-fit=\"cover\"\n      width=\"652\"\n      height=\"1404\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.welcomehaume.com\/\">HAUME<\/a> is a lifestyle brand that\u2019s dedicated to helping individuals turn their homes into sanctuaries. HAUME Founder and Creative Director, Antionette, uses email marketing to promote her latest launches and <a href=\"https:\/\/flodesk.com\/blog\/how-this-lifestyle-brand-achieved-three-sold-out-launches-with-flodesk\/\">achieve sold-out sales with ease.<\/a><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>One of the most common reasons why businesses send out announcement emails is to let customers know about a new sale, promotion, or deal. And no matter the industry you\u2019re in, HAUME\u2019s announcement email provides a great example of what you should do when you\u2019re sending out your own.<\/p>\n<\/div>\n\n<div id=\"new-promotion-announcement-tips\" name=\"new-promotion-announcement-tips\" data-animate data-destination=\"new-promotion-announcement-tips\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">New promotion announcement tips<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Keep your copy short and sweet: <\/strong>Your subscribers\u2019 inboxes are likely full of emails. Make sure yours stands out with captivating copy that delivers value and gets your point across straight away.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Use consistent branding: <\/strong>It can be tempting to switch up your email design, colors, and fonts when you\u2019re announcing a new promotion, but it\u2019s best to stick to your brand identity to ensure your emails are instantly recognizable.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Make it easy for customers to start shopping: <\/strong>Whatever kind of sale you\u2019re announcing, customers should be able to add items to their cart or access your offers right away. HAUME does this by including a clear <em>\u201cshop now\u201d<\/em> CTA button and specifying their <strong>\u201c<\/strong><em>FRIENDSHIP<\/em>\u201d discount code.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #ffffff; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Start sending emails people love to get with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Flodesk\u2019s affordable, transparent pricing puts small business owners first\u2014always.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #ffffff;\">\n\t\t\t\tGet a free trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"9-sale-announcement-email\" name=\"9-sale-announcement-email\" data-animate data-destination=\"9-sale-announcement-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"sale\">9. Sale announcement email&nbsp;<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1312\"\n  data-height=\"1422\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Fish-and-Family-Seafoods-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Fish-and-Family-Seafoods-Email-Example-32x35.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Fish-and-Family-Seafoods-Email-Example-200x217.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Fish-and-Family-Seafoods-Email-Example-450x488.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Fish-and-Family-Seafoods-Email-Example-700x759.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Fish-and-Family-Seafoods-Email-Example-1000x1084.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Fish-and-Family-Seafoods-Email-Example.png 1312w\"\n            data-width=\"1312\"\n      data-height=\"1422\"\n      data-fit=\"cover\"\n      width=\"1312\"\n      height=\"1422\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.fishandfamily.com\/\">Fish &amp; Family Seafoods<\/a> is a family-owned business that harvests wild seafood and sells it both online and to local fish markets and restaurants. They\u2019re well-known for their sustainable fishing practices, top-quality products and processing techniques, and excellent customer service.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Fish &amp; Family Seafoods only opens up their online shop to the general public a few times per year, and we think they did a great job with the email announcing their summer king salmon sale above. Their messaging is the perfect combination of informative, engaging, and on-brand.<\/p>\n<\/div>\n\n<div id=\"sale-announcement-tips\" name=\"sale-announcement-tips\" data-animate data-destination=\"sale-announcement-tips\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Sale announcement tips<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Tell the reader everything they need to know: <\/strong>If you\u2019re using an email to announce an upcoming sale to your subscribers, make sure you get specific and include all the details they need to know.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Build excitement and intrigue: <\/strong>Launching a new sale is something to get excited about, so make sure your subscribers feel that way too. Fish &amp; Family Seafoods achieves that with taglines like<em> \u201cIt\u2019s that time of year again!\u201d <\/em>and <em>\u201cAre you ready for this?\u201d<\/em><\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Include a captivating image that helps the reader immediately recognize your brand: <\/strong>People get plenty of sale emails\u2014stand out from the crowd with excellent imagery that showcases what your brand is all about.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"announcement-email-exampleswith-templates-you-can-copy\" name=\"announcement-email-exampleswith-templates-you-can-copy\" data-animate data-destination=\"announcement-email-exampleswith-templates-you-can-copy\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Announcement email examples\u2014with templates you can copy<\/h2>\n<\/div>\n\n<div id=\"10-new-business-announcement\" name=\"10-new-business-announcement\" data-animate data-destination=\"10-new-business-announcement\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"new-business\">10. New business announcement<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A new business announcement is a great way for customers to stay up-to-date with your company\u2019s growth\u2014whether you\u2019re launching a new sub-brand or business location.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can typically share this type of announcement with your existing customer base\u2014those who have already shown interest in your brand and made a purchase. Because they\u2019ve already invested in your brand, news of your company\u2019s growth is relevant to them and they\u2019re more likely to engage with your email. A new business announcement helps keep your business top of mind while providing news updates on your company\u2019s expansion and growth.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A good example of this announcement type could be a company sending out an email about a new business location to its customers. Here\u2019s an example:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Subject: <\/strong><em>Now open in [location name]<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Preview: <\/strong><em>Exciting news! We\u2019re growing\u2026<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Body copy:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>[Name of customer], we\u2019ve got some exciting news!<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>We\u2019ve recently opened a new location in [location of new venue]. This adds to our locations at [location name] and [location name], which have continued to grow thanks to our community. We\u2019re so excited and humbled to be opening a new location in your area, and we can\u2019t wait to see you in the shop.<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>As a special \u2018thanks\u2019 for your support, we\u2019re offering a limited-time discount of [X]% for anyone who shops at this store location between now and [Date].<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Thanks for being a part of the [Brand name] community. You\u2019re support means the world to us, and we hope to see you in the store soon!<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>[Sign off with company name]<\/em><\/p>\n<\/div>\n\n<div id=\"new-business-announcement-tips\" name=\"new-business-announcement-tips\" data-animate data-destination=\"new-business-announcement-tips\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">New business announcement tips<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Offer an incentive through CTAs<\/strong>: Incentives are beneficial to new business announcement emails. They motivate and encourage your audience to take action quickly.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Promote other aspects of the business: <\/strong>Just like in this example above (which lists the other business locations the reader can shop at) if there are other services, products, or venues that can be cross-promoted in your email, then include them. There\u2019s no harm in reminding existing customers\u2014and new followers\u2014what you have to offer.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Keep it short:<\/strong> Be intentional about the length of yourbusiness announcement email. Keep emails compelling, yet concise to ensure you maintain readers&#8217; attention.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Perhaps your new business venture has a stunning new website, too. Here are our tips on crafting the perfect <a href=\"https:\/\/flodesk.com\/blog\/new-website-announcement-email\/\">new website announcement email<\/a>.&nbsp;<\/p>\n<\/div>\n\n<div id=\"11-new-feature-announcement\" name=\"11-new-feature-announcement\" data-animate data-destination=\"11-new-feature-announcement\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"new-feature\">11. New feature announcement<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>New feature releases can be exciting for your existing customers, and a new feature announcement email is an opportunity to engage with and activate them. Whether your customers are on a free or paid plan, announcing a new feature or <a href=\"https:\/\/flodesk.com\/blog\/product-update-email-template\/\">product update email<\/a> can help drive product adoption and boost conversions.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>These announcements not only improve your brand value for customers, they also can delight prospects and encourage them to sign up or upgrade for access to the features. For many digital tech or SaaS businesses, where product iterations and updates are ongoing, new feature announcements are a common type of email to send out. With that in mind, here\u2019s a great email for a new feature announcement:<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Subject: <\/strong><em>[company\/platform name] just got better!<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Preview: <\/strong><em>&nbsp;Check out our newest product feature<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Body copy:<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>What if your [platform name] was equipped to complete [new feature task]? That would revolutionize work as we know it, wouldn\u2019t it? [New feature name] is here\u2014and it can [feature benefit].&nbsp;<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>At [company name], we design tools that grow alongside you. Our new [feature name] is a game-changer for the industry and we can\u2019t wait to see how it helps you grow your business this year.&nbsp;<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Ready to get started? Try our latest feature and see the world of difference it makes for you.&nbsp;<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em><br><\/em><em>[Try it now]<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Excited for it all,<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>[Sign off from company]<\/em><\/p>\n<\/div>\n\n<div id=\"new-feature-announcement-tips\" name=\"new-feature-announcement-tips\" data-animate data-destination=\"new-feature-announcement-tips\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\"><em>New feature announcement tips<\/em><\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><em>Re-engage inactive customers: Some customers might not be using all of your product\u2019s features. New feature announcements can help re-engage customers with your product or bring back churned customers who left because it lacked certain features.&nbsp;<\/em><\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><em>Excite the right audiences: Consider what benefits your customer will gain from this new feature release. Will it make some customers happier than others? Segment your audience to deliver a hyper-relevant announcement and maximize the impact of your launch.<\/em><\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><em>Include a direct CTA to try the new feature: Make sure you include a CTA that takes the customer directly to this new feature for instant engagement and product adoption.&nbsp;<\/em><\/li>\n<\/ul>\n<\/div>\n\n<div id=\"grab-attention-with-great-announcement-email-templates\" name=\"grab-attention-with-great-announcement-email-templates\" data-animate data-destination=\"grab-attention-with-great-announcement-email-templates\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>Grab attention with great announcement email templates<\/strong><\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Businesses of all shapes and sizes need announcement emails. They\u2019re handy for sharing exciting company news and updates about everything from new product launches to upcoming promotions.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Even better, it\u2019s easy to send out timely email marketing content once you\u2019ve put together an announcement email template you love and can use on repeat. An <a href=\"https:\/\/flodesk.com\/blog\/email-template-builders\/\">email template builder<\/a> can help you get started with beautiful, high-converting email designs that simply need your branding and a little customization before each email gets sent.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>At Flodesk, we\u2019re passionate about helping our members send beautiful emails that resonate with their audiences. Best of all, we\u2019ve got tons of email announcement template options you can use to get started. <a href=\"https:\/\/app.flodesk.com\/sign-up\">Try them free for 14 days<\/a>\u2014no credit card required.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2560\"\n  data-height=\"2560\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-scaled.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-32x32.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-200x200.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-450x450.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-700x700.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-1000x1000.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-1400x1400.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-1800x1800.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-2200x2200.jpg 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-2500x2500.jpg 2500w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-scaled.jpg 2560w\"\n            data-width=\"2560\"\n      data-height=\"2560\"\n      data-fit=\"cover\"\n      width=\"2560\"\n      height=\"2560\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"faqs-about-announcement-emails\" name=\"faqs-about-announcement-emails\" data-animate data-destination=\"faqs-about-announcement-emails\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>FAQs about announcement emails<\/strong><\/h2>\n<\/div>\n\n<div id=\"what-is-an-announcement-email\" name=\"what-is-an-announcement-email\" data-animate data-destination=\"what-is-an-announcement-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>What is an announcement email?<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>An announcement email is an email marketing message that informs subscribers about business news. They normally focus on exciting information that\u2019s new or updated. Here are some of the most common examples:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>New business announcements<\/li>\n\n\n\n<li>Software product launches<\/li>\n\n\n\n<li>New feature releases<\/li>\n\n\n\n<li>Sales or promotional announcements<\/li>\n\n\n\n<li>New product launches<\/li>\n\n\n\n<li>Event or webinar announcements<\/li>\n\n\n\n<li>Staff or employee announcements<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Sending out stunning, impactful announcement emails is a breeze when you use beautiful, intuitive platforms like Flodesk. <a href=\"https:\/\/app.flodesk.com\/sign-up\">Try it free.&nbsp;<\/a><\/p>\n<\/div>\n\n<div id=\"how-do-you-write-an-announcement-email\" name=\"how-do-you-write-an-announcement-email\" data-animate data-destination=\"how-do-you-write-an-announcement-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>How do you write an announcement email?<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There\u2019s no one way to write an announcement email, but including the following key elements will get you off to a great start:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Write an intriguing subject line:<\/strong> With an optimized subject line, you can tease your announcement and encourage subscribers to open your email to learn more.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Choose powerful imagery: <\/strong>Help the reader understand the value of your announcement by using high-quality images in your product launch announcement emails.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Include a brief introduction: <\/strong>This provides context and relevant details about your announcement without distracting too much from your core content.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Deliver value: <\/strong>Since announcement emails are often sales-focused, it\u2019s a good idea to give back to your subscribers and \u201csweeten the deal\u201d a little bit. For example, if you\u2019re announcing an upcoming sale, give your contacts exclusive access 24 hours before it opens up to the public.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Design one CTA and place it strategically: <\/strong>For instance, include a CTA button after your introduction and at the conclusion of your newsletter, as well as somewhere in the main body of text.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Remember, all announcement emails should focus on one topic and their content should be tailored to get the reader to take a certain action. Keep them short, sweet, and to the point.<\/p>\n<\/div>\n\n<div id=\"how-do-you-start-an-announcement-email\" name=\"how-do-you-start-an-announcement-email\" data-animate data-destination=\"how-do-you-start-an-announcement-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>How do you start an announcement email?<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There are countless ways to start an announcement email, but most of the time you can start&nbsp; similarly to your other email marketing content. Here are the key elements you should include at the beginning of your announcement emails:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>A captivating subject line that teases your announcement<\/li>\n\n\n\n<li>A gorgeous, recognizable banner that\u2019s consistent with your branding<\/li>\n\n\n\n<li>A brief introduction<\/li>\n\n\n\n<li>A high-quality, powerful image that showcases whatever you&#8217;re announcing to your subscribers<\/li>\n<\/ul>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve sent out email marketing content before, chances are you\u2019ve probably put together an announcement email, even if you didn\u2019t realize it at the time. After all, one of the biggest reasons why businesses get in touch with their subscribers is to tell them about new and exciting updates\u2014and that\u2019s exactly what announcement emails [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[26,7],"table_tags":[],"class_list":["post-3981","post","type-post","status-publish","format-standard","hentry","category-design","tag-design-tips","tag-templates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>11 Announcement Email Templates to Hype Your Launch<\/title>\n<meta name=\"description\" content=\"Looking to announce an event, product, or business? We&#039;ve collected 11 announcement email templates and examples with top tips to help you drive interest!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/announcement-email-template\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"11 Announcement Email Templates to Hype Your Launch\" \/>\n<meta property=\"og:description\" content=\"Looking to announce an event, product, or business? 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