{"id":3979,"date":"2022-07-11T23:21:07","date_gmt":"2022-07-12T07:21:07","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=3979"},"modified":"2024-03-04T02:41:32","modified_gmt":"2024-03-04T10:41:32","slug":"subscriber-value","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/subscriber-value\/","title":{"rendered":"How to calculate email subscriber value in 5 easy steps"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p>Because email marketing typically has a good return-on-investment (ROI), many teams don\u2019t bother to investigate <em>exactly <\/em>how profitable their strategy is overall. They spend precious time and resources building their subscriber lists, integrating the latest email marketing trends, and sending out stunning email marketing campaigns, but don\u2019t actually know how much revenue the average subscriber brings into their business.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Well, that disconnect stops now.<\/em> Calculating email subscriber value is a great way to understand the kind of income your contacts are generating for your company alongside other important insights like lifetime value and specific marketing campaign ROI.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Let\u2019s explore what email subscriber value is, how to calculate it, and some best practices to implement when you\u2019re figuring it out.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #8261a9; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #8261a9;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"what-is-email-subscriber-value\" name=\"what-is-email-subscriber-value\" data-animate data-destination=\"what-is-email-subscriber-value\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">What is email subscriber value?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Email subscriber value (SV), also known as marketing allowable or revenue per subscriber (RPS), tells you how much income your email marketing contacts bring your business.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It\u2019s a <a href=\"https:\/\/flodesk.com\/blog\/5-email-metrics-you-should-be-tracking\/\" target=\"_blank\" rel=\"noreferrer noopener\">valuable metric<\/a> that\u2019s relatively easy to calculate, and it can inform everything from what individual subscribers are <em>\u201cworth\u201d <\/em>to how much time and effort you should invest into acquiring new leads and <a href=\"https:\/\/flodesk.com\/blog\/how-to-build-an-email-list\/\">growing your email list<\/a>.<\/p>\n<\/div>\n\n<div id=\"how-to-calculate-email-subscriber-value\" name=\"how-to-calculate-email-subscriber-value\" data-animate data-destination=\"how-to-calculate-email-subscriber-value\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">How to calculate email subscriber value<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Calculating your email subscriber value is pretty straightforward. If you want to know how much income your contacts are producing for your business on average, take the following steps:<\/p>\n<\/div>\n\n<div id=\"1-determine-your-active-subscriber-count\" name=\"1-determine-your-active-subscriber-count\" data-animate data-destination=\"1-determine-your-active-subscriber-count\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Determine your active subscriber count<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To calculate your email subscriber value accurately, figure out how many <em>active<\/em> subscribers you have. <em>Active <\/em>is the key word here, because inactive subscribers don\u2019t bring any income into your business or carry any value. <strong>For that reason, it\u2019s a good idea to do some basic <\/strong><a href=\"https:\/\/flodesk.com\/blog\/email-list-engagement-best-practices\/\"><strong>email list management<\/strong><\/a><strong> before you start figuring out the average value of your subscriber list.<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As a basic rule, if any of your subscribers haven\u2019t opened and\/or clicked on any of your email marketing content over the past six months, they\u2019re an inactive contact.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>So, you might have 10,068 email subscribers, but only 9,700 <em>active <\/em>email subscribers you should use to calculate subscriber value.<\/p>\n<\/div>\n\n<div id=\"2-figure-out-how-many-direct-sales-you-made-from-email-marketing\" name=\"2-figure-out-how-many-direct-sales-you-made-from-email-marketing\" data-animate data-destination=\"2-figure-out-how-many-direct-sales-you-made-from-email-marketing\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Figure out how many direct sales you made from email marketing<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"952\"\n  data-height=\"1140\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Flodesk-template-example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Flodesk-template-example-32x38.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Flodesk-template-example-200x239.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Flodesk-template-example-450x539.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Flodesk-template-example-700x838.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Flodesk-template-example.png 952w\"\n            data-width=\"952\"\n      data-height=\"1140\"\n      data-fit=\"cover\"\n      width=\"952\"\n      height=\"1140\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This step is one of the most difficult parts of calculating email subscriber value because it\u2019s not always easy to attribute sales to a certain marketing strategy. Depending how far you want to get into the nitty-gritty details, you may have to hold multi-department meetings to figure out what percentage of your company\u2019s yearly sales came from email marketing.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>However, the following kinds of sales are usually easy to attribute to email marketing:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Sales made after a subscriber clicked on a direct link in an email<\/li>\n\n\n\n<li>Sales made with a discount code provided in an email<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>And these kinds of sales are more difficult:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Social media sales<\/li>\n\n\n\n<li>Organic search sales<\/li>\n\n\n\n<li>Brick-and-mortar shop purchases<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/flodesk.com\/blog\/email-marketing-software-for-ecommerce\/\">Email marketing software for ecommerce<\/a> often estimates how much revenue individual marketing emails produce, but this data doesn\u2019t always tell the full story. You\u2019ll likely need to do your own research on top of those metrics.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Once you\u2019ve spent some time on this step, you\u2019ll eventually come up with a rough number of how much income resulted from your email marketing strategy during a specific time period. Some marketers choose to then calculate <a href=\"https:\/\/flodesk.com\/blog\/newsletter-cost\/\">newsletter cost<\/a> and subtract that from their gross income to get a more accurate <em>\u201cnet\u201d <\/em>picture of average email subscriber value.<\/p>\n<\/div>\n\n<div id=\"3-choose-a-specific-time-frame\" name=\"3-choose-a-specific-time-frame\" data-animate data-destination=\"3-choose-a-specific-time-frame\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Choose a specific time frame<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To get an email subscriber value that\u2019s relevant to your business needs and email marketing goals, you\u2019ll need to work with a specific time frame in your calculations.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Some of the most common examples include:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Monthly email subscriber value<\/li>\n\n\n\n<li>Annual email subscriber value<\/li>\n\n\n\n<li>Lifetime email subscriber value<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"4-make-your-calculations\" name=\"4-make-your-calculations\" data-animate data-destination=\"4-make-your-calculations\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. Make your calculations<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Now that you\u2019ve figured out how many active subscribers you have, how much income you made from email marketing sales, and the time period you\u2019re working with, you\u2019re ready to calculate your email subscriber value.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There are a few different ways to determine email subscriber value, but let\u2019s work with the most straightforward method for this example<strong>. Say your company wants to determine annual email subscriber value to inform your <\/strong><a href=\"https:\/\/flodesk.com\/blog\/ecommerce-email-marketing\/\"><strong>ecommerce email marketing<\/strong><\/a><strong> budget for the upcoming fiscal year.<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You have:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>13,020 active email subscribers (X)<\/li>\n\n\n\n<li>$205,469 in annual sales from email marketing (Y)<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When you divide Y by X, you get: $15.78 as your annual email subscriber value.<\/p>\n<\/div>\n\n<div id=\"5-analyze-your-email-subscriber-value-and-determine-what-that-means-for-your-business\" name=\"5-analyze-your-email-subscriber-value-and-determine-what-that-means-for-your-business\" data-animate data-destination=\"5-analyze-your-email-subscriber-value-and-determine-what-that-means-for-your-business\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. Analyze your email subscriber value and determine what that means for your business<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Figuring out email subscriber value is only useful if you consider your findings and put them into action to make more strategic business decisions and drive long-term marketing success.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are just a few of the ways you can analyze email subscriber value to optimize your approach to email marketing:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Overall list building efforts: <\/strong>Email subscriber value helps businesses understand whether they\u2019re spending too much, too little, or just the right amount of resources building their subscriber list. For instance, if you know you spend an average of $5 acquiring a new lead but they have an average monthly value of $25, that\u2019s a worthwhile investment.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Customer lifetime value: <\/strong>Customer lifetime value is how much revenue customers are bringing in throughout their entire relationship with your business, from first to most recent purchase. Once you\u2019ve figured out annual email subscriber value, you can easily calculate customer lifetime value, which you can use to figure out how profitable your loyal customers are vs. new leads.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>ROI on specific marketing campaigns: <\/strong>Understanding email subscriber value can help you determine how much you\u2019d have to make from marketing campaigns for them to be worthwhile. For example, if you spent $5,000 on an email marketing campaign but know your contacts generate the same or more than that amount per month in sales, you\u2019re in a good position.<\/li>\n<\/ul>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #8261a9; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #8261a9;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"best-practices-for-measuring-subscriber-value\" name=\"best-practices-for-measuring-subscriber-value\" data-animate data-destination=\"best-practices-for-measuring-subscriber-value\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Best practices for measuring subscriber value<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Now that you know how to calculate email subscriber value, keep the following tips and best practices in mind to make sure your calculations are helpful, accurate, and can actually help move your business forward.<\/p>\n<\/div>\n\n<div id=\"select-your-email-subscriber-value-time-frame-wisely\" name=\"select-your-email-subscriber-value-time-frame-wisely\" data-animate data-destination=\"select-your-email-subscriber-value-time-frame-wisely\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Select your email subscriber value time frame wisely<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As we mentioned above, you can choose to work with lots of different time frames when you\u2019re figuring out average email marketing subscriber value.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To determine the best time period for your calculations, get clear on <em>why <\/em>you want to figure out average subscriber value in the first place.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are some examples of how that looks in practice:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Monthly: <\/strong>If you have the team size and resources, many email marketing professionals like calculating monthly email subscriber value. Monthly value gives you enough data to make well-informed decisions while keeping quantities manageable and timing flexible enough to pivot between different marketing strategies.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Annually: <\/strong>Some email marketing teams find annual email subscriber value helpful if they want to decide on yearly marketing budgets or determine how to best allocate their marketing resources.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Customer lifetime: <\/strong>Calculating the customer lifetime value of an email subscriber produces <em>\u201cbig picture\u201d <\/em>data. That means it\u2019s ideal if you want to understand general trends related to lead acquisition and subscriber retention <em>or <\/em>are planning to sell your business in the near future.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"keep-an-eye-on-other-handy-email-marketing-metrics\" name=\"keep-an-eye-on-other-handy-email-marketing-metrics\" data-animate data-destination=\"keep-an-eye-on-other-handy-email-marketing-metrics\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Keep an eye on other handy email marketing metrics<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1600\"\n  data-height=\"725\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Flodesk-email-marketing-metrics.jpeg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Flodesk-email-marketing-metrics-32x15.jpeg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Flodesk-email-marketing-metrics-200x91.jpeg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Flodesk-email-marketing-metrics-450x204.jpeg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Flodesk-email-marketing-metrics-700x317.jpeg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Flodesk-email-marketing-metrics-1000x453.jpeg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Flodesk-email-marketing-metrics-1400x634.jpeg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Flodesk-email-marketing-metrics.jpeg 1600w\"\n            data-width=\"1600\"\n      data-height=\"725\"\n      data-fit=\"cover\"\n      width=\"1600\"\n      height=\"725\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>While email subscriber value is a great metric for businesses of all sizes to monitor, it\u2019s not the be-all-end-all. In fact, email subscriber value is <em>most <\/em>insightful if you analyze it alongside other helpful <a href=\"https:\/\/flodesk.com\/blog\/email-marketing-metrics-for-ecommerce\/\">ecommerce email marketing metrics<\/a>, and here are some of our favorites:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Conversion rate<\/li>\n\n\n\n<li>Open rate<\/li>\n\n\n\n<li>Cost per lead or cost per qualified lead<\/li>\n\n\n\n<li>Click-through rate<\/li>\n\n\n\n<li>Click-to-open rate&nbsp;<\/li>\n\n\n\n<li>Bounces, unsubscribers &amp; complaints<\/li>\n\n\n\n<li>Overall return-on-investment (ROI)<\/li>\n\n\n\n<li>List growth over time<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Read Next: <a href=\"https:\/\/flodesk.com\/blog\/email-opt-in-best-practices\/\">Email Opt-In Best Practices<\/a><\/p>\n<\/div>\n\n<div id=\"try-different-ways-of-calculating-email-marketing-subscriber-value\" name=\"try-different-ways-of-calculating-email-marketing-subscriber-value\" data-animate data-destination=\"try-different-ways-of-calculating-email-marketing-subscriber-value\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Try different ways of calculating email marketing subscriber value<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We\u2019ve covered one of the easiest and most straightforward ways to determine email marketing subscriber value in this article, but there are several different approaches you can take. Depending on your situation, another method might be more appropriate.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here\u2019s an example:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Subscriber value for a specific email marketing campaign:<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Revenue generated from the specific email marketing campaign (X) divided by the number of email subscribers you sent your campaign to (Y)<\/li>\n\n\n\n<li>For example: $26,046 (X) \/5,760 (Y)= $4.52<\/li>\n<\/ul>\n<\/div><\/li>\n<\/ul>\n<\/div>\n\n<div id=\"bring-value-to-your-subscribers-with-beautiful-emails\" name=\"bring-value-to-your-subscribers-with-beautiful-emails\" data-animate data-destination=\"bring-value-to-your-subscribers-with-beautiful-emails\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Bring value to your subscribers with beautiful emails<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>All in all, calculating average email subscriber value should be an integral part of any savvy marketing team\u2019s strategy. <\/strong>It doesn\u2019t just tell you how much money individual email marketing contacts bring into your business\u2014it can also assist you in choosing your ideal <a href=\"https:\/\/flodesk.com\/blog\/types-of-forms\/\">types of subscription forms<\/a> and optimizing your overall email marketing strategy, deciding where to allocate your marketing budget, informing lead acquisition and customer retention, and helping you create more impactful marketing campaigns.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Perhaps more important of all, one of the best things you can do to continually attract new subscribers and retain loyal customers is consistently sending out professional, engaging, stunning email newsletters with a top-of-the-line email service provider like Flodesk. We\u2019ve even got a lengthy <a href=\"https:\/\/app.flodesk.com\/sign-up\">30-day free trial<\/a> so you can assess our platform for yourself, no strings attached.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1600\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1.jpeg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-32x32.jpeg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-200x200.jpeg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-450x450.jpeg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-700x700.jpeg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-1000x1000.jpeg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-1400x1400.jpeg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1.jpeg 1600w\"\n            data-width=\"1600\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"1600\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"Flodesk template editing\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"faqs-about-email-subscriber-value\" name=\"faqs-about-email-subscriber-value\" data-animate data-destination=\"faqs-about-email-subscriber-value\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">FAQs about email subscriber value<\/h2>\n<\/div>\n\n<div id=\"how-is-email-subscriber-value-calculated\" name=\"how-is-email-subscriber-value-calculated\" data-animate data-destination=\"how-is-email-subscriber-value-calculated\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">How is email subscriber value calculated?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can calculate email subscriber value, also known as marketing allowable or revenue per subscriber (RPS), by dividing the direct sales you made via email marketing within a specific time period by your number of active subscribers.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For example, if your business made $100,000 in direct sales with the help of email marketing in a year and had 10,000 active subscribers, your annual email subscriber value (SV) would be $10.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>With that data, you can also calculate total lifetime email subscriber value.<\/p>\n<\/div>\n\n<div id=\"how-do-email-lists-make-money\" name=\"how-do-email-lists-make-money\" data-animate data-destination=\"how-do-email-lists-make-money\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">How do email lists make money?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The biggest way email lists make money is by driving traffic to websites, landing pages, product pages, or online shops and boosting sales. However, there are lots of other ways email marketing can make money, including:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Paid subscription models<\/li>\n\n\n\n<li>Selling advertisement space<\/li>\n\n\n\n<li>Cross-promotions<\/li>\n\n\n\n<li>Email sponsorships<\/li>\n\n\n\n<li>Affiliate marketing<\/li>\n\n\n\n<li>Webinars and other online events<\/li>\n\n\n\n<li>Online coaching and consulting<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Using a premium email marketing software like Flodesk makes it easy to monetize your subscriber list \u2014 <a href=\"https:\/\/app.flodesk.com\/sign-up\">sign up for a free trial<\/a>!<\/p>\n<\/div>\n\n<div id=\"what-is-the-value-of-an-email-list\" name=\"what-is-the-value-of-an-email-list\" data-animate data-destination=\"what-is-the-value-of-an-email-list\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">What is the value of an email list?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It can be difficult to determine the overall value of your email list, but one easy way to figure it out is by calculating your annual email subscriber value.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>That data will tell you how much income each of your email marketing contacts brings you throughout a specific time period on average. You can also use that information to figure out total lifetime email subscriber value.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Because email marketing typically has a good return-on-investment (ROI), many teams don\u2019t bother to investigate exactly how profitable their strategy is overall. They spend precious time and resources building their subscriber lists, integrating the latest email marketing trends, and sending out stunning email marketing campaigns, but don\u2019t actually know how much revenue the average subscriber [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[15,8],"table_tags":[],"class_list":["post-3979","post","type-post","status-publish","format-standard","hentry","category-strategy","tag-best-practices","tag-workflows"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Calculate Email Subscriber Value in 5 Simple Steps<\/title>\n<meta name=\"description\" content=\"Knowing how to calculate email subscriber value will help you stay on-budget &amp; on track to hit every email marketing KPI. 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