{"id":3977,"date":"2022-07-11T15:19:34","date_gmt":"2022-07-11T23:19:34","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=3977"},"modified":"2024-07-12T04:50:01","modified_gmt":"2024-07-12T12:50:01","slug":"new-website-announcement-email","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/new-website-announcement-email\/","title":{"rendered":"How to write a new website announcement email (+ Examples)"},"content":{"rendered":"\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1620\"\n  data-height=\"1080\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/Device02-Realistic.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/Device02-Realistic-32x21.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/Device02-Realistic-200x133.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/Device02-Realistic-450x300.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/Device02-Realistic-700x467.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/Device02-Realistic-1000x667.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/Device02-Realistic-1400x933.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/Device02-Realistic.jpg 1620w\"\n            data-width=\"1620\"\n      data-height=\"1080\"\n      data-fit=\"cover\"\n      width=\"1620\"\n      height=\"1080\"\n      loading=\"eager\"\n      alt=\"product templates\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Can you imagine a blockbuster movie hitting theaters without any trailers?<\/em> Launching your new website without announcing it is essentially the same misguided act.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A perfectly-executed website launch will create a wealth of intrigue about and desire for what you\u2019re selling, just like that tantalizing movie trailer. But if you don\u2019t get the word out and build anticipation, you\u2019ll be waving an easily avoidable goodbye to your own <em>\u201copening weekend.\u201d<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Analogies aside, your hard work isn\u2019t over just because your new website is almost ready to go. You need to generate excitement for your site launch, and since emails tend to reach about 85% of your contact list <em>(a massive increase over the reach of an average social media post)<\/em>, we firmly believe that new website announcement emails are an absolutely essential part of a successful website launch.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this post, we\u2019ll show you exactly:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Why you should tell people about your new website launch,<\/li>\n\n\n\n<li>How to write an engaging announcement email, step-by-step, and<\/li>\n\n\n\n<li>What a terrific example (or five) looks like.<\/li>\n<\/ul>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #201a55; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #201a55;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"why-should-you-tell-people-about-your-new-website-launch\" name=\"why-should-you-tell-people-about-your-new-website-launch\" data-animate data-destination=\"why-should-you-tell-people-about-your-new-website-launch\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Why should you tell people about your new website launch?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Can you remember the last time anything new hit the market without building up a buzz first? <em>\u201cComing soon\u201d<\/em> is a well-known phrase for a good reason!&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>You have to generate hype for what you\u2019re putting out there <\/strong><strong><em>before<\/em><\/strong><strong> you put it out there<\/strong>. And an email campaign is a perfect way to do exactly that. It will help you:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li>Build the momentum you need for a scorchingly successful launch day.<\/li>\n\n\n\n<li><a href=\"https:\/\/flodesk.com\/blog\/re-engagement-email\/\">Re-engage your existing subscribers<\/a> by drawing their attention to your exciting updates.<\/li>\n\n\n\n<li>Generate maximum returns for any advertising or promotions you\u2019re running.<\/li>\n\n\n\n<li>Build your brand identity and audience rapport.<\/li>\n\n\n\n<li>Create a desirable sense of exclusivity through using a<em> \u201csoft launch\u201d <\/em>(a.k.a. giving select people advanced access in exchange for their valued feedback).<\/li>\n<\/ol>\n<\/div>\n\n<div id=\"how-do-you-write-an-exciting-new-website-announcement-email\" name=\"how-do-you-write-an-exciting-new-website-announcement-email\" data-animate data-destination=\"how-do-you-write-an-exciting-new-website-announcement-email\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">How do you write an exciting new website announcement email?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>The million-dollar question.<\/strong> You know how important a new website announcement email is, but how do you create one?<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Better yet, how do you create a <em>successful<\/em> one that builds excitement and attracts website visitors as soon as your new site launches? <strong>Good news: <\/strong>we\u2019re going to walk you through the steps that will help you write your own unforgettable website <a href=\"https:\/\/flodesk.com\/blog\/how-to-write-a-product-launch-email\/\">launch email<\/a>.<\/p>\n<\/div>\n\n<div id=\"step-1-build-your-email-list\" name=\"step-1-build-your-email-list\" data-animate data-destination=\"step-1-build-your-email-list\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Step 1: Build your email list<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Without an email list, your website announcement is missing its deserving audience.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Thankfully, we\u2019ve already covered how to build your email list in detail. Check out our in-depth articles on <a href=\"https:\/\/flodesk.com\/blog\/how-to-build-an-email-list\/\">how to build an email list<\/a> and <a href=\"https:\/\/flodesk.com\/blog\/email-marketing-lead-generation\/\">lead generation tactics<\/a> for everything you need to know on the subject.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We strongly advise taking this step as early as you can\u2014you want to be gathering emails long before your launch date. Consider creating a <em>\u201ccoming soon\u201d<\/em> landing page that includes a super simple sign-up form or some gated content, as you can see in the example below from <a href=\"https:\/\/jessicahanlon.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jessica Hanlon<\/a>. And while you\u2019re at it, dip into other avenues for raising awareness, such as social media.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"898\"\n  data-height=\"611\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Jessica-Hanlon-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Jessica-Hanlon-Email-Example-32x22.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Jessica-Hanlon-Email-Example-200x136.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Jessica-Hanlon-Email-Example-450x306.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Jessica-Hanlon-Email-Example-700x476.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Jessica-Hanlon-Email-Example.png 898w\"\n            data-width=\"898\"\n      data-height=\"611\"\n      data-fit=\"cover\"\n      width=\"898\"\n      height=\"611\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Building your list should also help you improve your understanding of who you\u2019ll be sending your <a href=\"https:\/\/flodesk.com\/blog\/announcement-email-template\/\">announcement email<\/a>(s) to and how best to talk to them\u2014especially if you use form builders with subscriber preferences that help you tailor your message.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Pro tip<\/strong>: Document your daily process on social media\u2014it\u2019s a great way to generate interest and can help you gather subscribers to your mailing list.<\/p>\n<\/div>\n\n<div id=\"step-2-plan-your-announcements-carefully\" name=\"step-2-plan-your-announcements-carefully\" data-animate data-destination=\"step-2-plan-your-announcements-carefully\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Step 2: Plan your announcements carefully<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Before you write anything, consider your email campaign carefully. Structure what you want to say and the best method for delivering it.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Remember the teaser trailer analogy?<\/em> Your goal here is to build excitement and anticipation, not to give the whole game away. Building intrigue the right way will help your pre-launch generate enormous success.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Of course, it\u2019s impossible to appeal to everyone, so the more you know about your email subscribers, the better. If you know <em>why <\/em>they subscribed, you can be super precise with what you announce and how you announce it.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Pro tip<\/strong>: Separate out the core elements of your message and create a different announcement email for each. Say one thing really well per email instead of saying five things only kind of well.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Check out our favorite <a href=\"https:\/\/flodesk.com\/blog\/teaser-email-campaign-examples\/\">teaser email campaign examples<\/a> for inspiration!<\/p>\n<\/div>\n\n<div id=\"step-3-have-a-clear-announcement-purpose\" name=\"step-3-have-a-clear-announcement-purpose\" data-animate data-destination=\"step-3-have-a-clear-announcement-purpose\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Step 3: Have a clear announcement purpose<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Avoid rushing to reach out to your subscribers with an impulsive email that misses the mark. Instead, take the time to make sure you\u2019re sharing <em>why<\/em> you\u2019re reaching out to them.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Today, you\u2019re excited to share a sneak video preview of a new area of your site, because you know it\u2019s something they\u2019ll find valuable.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Three days from now, you\u2019re excited to share a selection of products you\u2019ll be featuring in your store, because you believe your recipient is interested in them<em>.<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Every email has its own purpose.<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Pro tip<\/strong>: For every email you\u2019re planning, put yourself in the recipient\u2019s shoes and ask yourself, \u201cwhat\u2019s in it for me?\u201d If the answer isn\u2019t crystal clear, maybe it\u2019s time to rethink the email.<\/p>\n<\/div>\n\n<div id=\"step-4-tap-into-your-readers-emotions\" name=\"step-4-tap-into-your-readers-emotions\" data-animate data-destination=\"step-4-tap-into-your-readers-emotions\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Step 4: Tap into your readers\u2019 emotions<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A wise man once said: <em>\u201cIf you want me to laugh, you must laugh first. If you want me to weep, you must weep first.\u201d<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>People are emotional decision-makers, and you\u2019d do well to remember that. It\u2019s why you can be given all the facts and still say, \u201cIt sounds great\u2026 but it just doesn\u2019t <em>feel<\/em> right.\u201d<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can improve the efficiency of your email marketing by <a href=\"https:\/\/optinmonster.com\/email-subject-line-statistics\/\">up to 70%<\/a> if you hit on the right emotional triggers.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The trick is to harness your own excitement and channel it into your email so your readers can feel a shared emotional connection to your announcement.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Pro tip:<\/strong> Get comfortable with freely expressing your emotions in the most genuine way possible. This will help you authentically convey that emotion through your writing.<\/p>\n<\/div>\n\n<div id=\"step-5-use-visuals-to-create-excitement\" name=\"step-5-use-visuals-to-create-excitement\" data-animate data-destination=\"step-5-use-visuals-to-create-excitement\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Step 5: Use visuals to create excitement<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The human race has been visual for far longer than we\u2019ve been literary. It\u2019s why images and video often outperform written content\u2014our brains are literally built for visual information.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This makes visual marketing an extremely powerful tool, producing <a href=\"https:\/\/www.yumpu.com\/en\/document\/read\/40527196\/adi-socialintelreport-q413\">650%<\/a> higher engagement than text-only content. This is a <em>huge<\/em> opportunity.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can use this to your advantage by sharing things like beautiful product imagery or some visual media to showcase the benefits for recipients\u2014you\u2019ll notice images are used to great effect in the examples later in this post. Share imagery that connects with the reader and you\u2019ll keep their attention even after a new distraction arises.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Pro tip<\/strong>: Don\u2019t underestimate emojis\u2014they\u2019re simple and effective ways to spice up your written content with visuals and get the best of both written and visual worlds.<\/p>\n<\/div>\n\n<div id=\"step-6-cover-all-your-bases\" name=\"step-6-cover-all-your-bases\" data-animate data-destination=\"step-6-cover-all-your-bases\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Step 6: Cover all your bases<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>No matter what the focus is for any particular announcement email, there are some core features that you should always include. Use this list as a checklist to make sure that your announcement includes all the necessary beats to get your subscriber excited:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Don\u2019t bury the lead<\/strong>. In other words, make the value of the email immediately clear to your reader\u2014the <em>\u201cwhat\u2019s in it for me?\u201d <\/em>question from Step 3 will help with this.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Include the essentials<\/strong>. Make a list of the key points you want to convey and prioritize them based on what your recipient cares about most. Use this list to ensure your email doesn\u2019t leave out anything important.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Focus on <em>their<\/em> interests<\/strong>. Do this by replacing words like \u201cI\u201d or \u201cwe\u201d with \u201cyou\u201d or \u201cyour\u201d whenever possible. You\u2019ll end up reworking many sentences, but this will help you show readers why they should care about your announcement.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Stand out from the crowd<\/strong>. From your email <a href=\"https:\/\/flodesk.com\/blog\/product-launch-email-subject-lines\/\">subject line<\/a> to your footer, make your email memorable. <a href=\"https:\/\/cxl.com\/research-study\/people-read-short-articles-original-research\/#:~:text=David%20Ogilvy%20famously%20wrote%20in,as%20read%20the%20body%20copy&#039;.\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">5x<\/a> as many people read the headline as the body copy, so take your time and make sure you hook people\u2019s interest.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Show your personality<\/strong>. People buy from people, so keep your emails relatable and conversational\u2014it will help your email subscribers remember you and should encourage them to engage further.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Don\u2019t oversell yourself<\/strong>. Try to find a balance between sharing your excitement and the benefits to your subscribers without being pushy.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Include a call-to-action (CTA)<\/strong>. Chances are you want the reader to do something after reading your email, whether it\u2019s visiting your new website or signing up for more updates. Whatever the goal, give your recipient a clear and easy way to act.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"step-7-proofread-your-announcement\" name=\"step-7-proofread-your-announcement\" data-animate data-destination=\"step-7-proofread-your-announcement\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Step 7: Proofread your announcement<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Before you send anything, perform the essential editing steps for any piece of writing:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Give yourself some distance from what you\u2019ve written. Even ten minutes away can refresh your perspective.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Check the length of your subject line\u2014it should be less than 50 characters. Anything longer than that might get cut off, especially on mobile phones. It should also read like an attention-grabbing headline.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Scan your email for trigger words that might send your email straight to the dreaded <a href=\"https:\/\/help.flodesk.com\/en\/articles\/3799998-common-reasons-emails-may-land-in-the-spam-folder\">spam folder<\/a>. If you find any, get rid of them, stat!<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Put yourself in the reader\u2019s shoes as you read your email. Do you feel compelled to open, read and take action? If not, edit until you feel differently, and consider other influence tactics like creating urgency via limited-time offers.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Read your email aloud. This helps you ensure your writing flows naturally and has no awkward phrasings or errors that might trip readers up.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Ask yourself if an eight-year-old would understand your email. This is a great way to make sure you\u2019re communicating clearly.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Use a tool like Grammarly or spell check to ensure your email has no off-putting typos.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Ask someone who\u2019s not involved in your business to review the email. They can help ensure that you haven\u2019t used any confusing jargon and have stayed focused on what\u2019s in it for your reader.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"step-8-send-a-test-email\" name=\"step-8-send-a-test-email\" data-animate data-destination=\"step-8-send-a-test-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Step 8: Send a test email<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Before you send your announcement email out to your full list of subscribers, it\u2019s important to test how it\u2019s going to look when it arrives in someone\u2019s inbox.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Even if you\u2019re using something as easy as <a href=\"https:\/\/app.flodesk.com\/sign-up\">Flodesk\u2019s intuitive drag-and-drop email builder<\/a>, you\u2019ll want to send a test email to make sure everything comes out as you planned. Be sure to check out how your test email looks on mobile and desktop.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1116\"\n  data-height=\"758\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Example-of-Flodesks-email-builder.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Example-of-Flodesks-email-builder-32x22.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Example-of-Flodesks-email-builder-200x136.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Example-of-Flodesks-email-builder-450x306.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Example-of-Flodesks-email-builder-700x475.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Example-of-Flodesks-email-builder-1000x679.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Example-of-Flodesks-email-builder.png 1116w\"\n            data-width=\"1116\"\n      data-height=\"758\"\n      data-fit=\"cover\"\n      width=\"1116\"\n      height=\"758\"\n      loading=\"eager\"\n      alt=\"Example of Flodesk's email builder\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Pro tip<\/strong>: Even if you\u2019ve sent 1000 emails and know your platform inside and out, don\u2019t skip this step. You can <em>always<\/em> spare the time needed for this final review.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #201a55; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #201a55;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"step-9-maintain-momentum\" name=\"step-9-maintain-momentum\" data-animate data-destination=\"step-9-maintain-momentum\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Step 9: Maintain momentum<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Don\u2019t just stop after you\u2019ve sent your announcement email. If you play your cards right, your first announcement email is the beginning <em>(or revival) <\/em>of a beautiful relationship with your subscribers.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>After you send that first email, cycle back to Step 2. Review, draft and send multiple announcement emails, focusing each one on a different and exciting aspect of your new website launch to get your readers excited:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Showcase products or services they can look forward to.<\/li>\n\n\n\n<li>Offer them pre-order or launch-day discounts.<\/li>\n\n\n\n<li>Invite them to exclusive launch events.<\/li>\n\n\n\n<li>Encourage them to spread the word in return for a chance to win a grand prize.<\/li>\n\n\n\n<li><a href=\"https:\/\/flodesk.com\/blog\/newsletter-examples\/\">Create a newsletter<\/a> that readers can subscribe to, or release a regular blog that keeps them engaged up to and beyond your now hotly-anticipated launch.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Read next<\/strong>: <a href=\"https:\/\/flodesk.com\/blog\/product-launch-email-template\/\">15 New Product Launch Email Template Examples<\/a><\/p>\n<\/div>\n\n<div id=\"5-examples-of-incredible-new-website-launch-announcement-emails\" name=\"5-examples-of-incredible-new-website-launch-announcement-emails\" data-animate data-destination=\"5-examples-of-incredible-new-website-launch-announcement-emails\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">5 examples of incredible new website launch announcement emails<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Are you ready to see what a great example looks like? <\/em>This selection of email examples will help spark some ideas and get you started with your own new site announcement.<\/p>\n<\/div>\n\n<div id=\"1-natalie-frankes-shop-launch-email\" name=\"1-natalie-frankes-shop-launch-email\" data-animate data-destination=\"1-natalie-frankes-shop-launch-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Natalie Franke\u2019s shop launch email<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"850\"\n  data-height=\"1160\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Natalie-Franke-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Natalie-Franke-Email-Example-32x44.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Natalie-Franke-Email-Example-200x273.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Natalie-Franke-Email-Example-450x614.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Natalie-Franke-Email-Example-700x955.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Natalie-Franke-Email-Example.png 850w\"\n            data-width=\"850\"\n      data-height=\"1160\"\n      data-fit=\"cover\"\n      width=\"850\"\n      height=\"1160\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"805\"\n  data-height=\"1045\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Natalie-Franke-Email-Example-2.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Natalie-Franke-Email-Example-2-32x42.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Natalie-Franke-Email-Example-2-200x260.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Natalie-Franke-Email-Example-2-450x584.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Natalie-Franke-Email-Example-2-700x909.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Natalie-Franke-Email-Example-2.png 805w\"\n            data-width=\"805\"\n      data-height=\"1045\"\n      data-fit=\"cover\"\n      width=\"805\"\n      height=\"1045\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Why it\u2019s great:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/nataliefranke.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Natalie Franke<\/a>\u2019s email conveys a friendly and welcoming personality.<\/li>\n\n\n\n<li>It\u2019s an example of how you can get creative with the types of new website announcement emails you send.<\/li>\n\n\n\n<li>The email has a clear purpose and uses relevant CTAs to guide readers to the new website shop.<\/li>\n\n\n\n<li>The benefits are clear before you ever read a word of the email body\u2014it\u2019s written right on her shirt!<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"2-elosas-pre-orders-now-open-email\" name=\"2-elosas-pre-orders-now-open-email\" data-animate data-destination=\"2-elosas-pre-orders-now-open-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Elosa\u2019s pre-orders now open email<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"529\"\n  data-height=\"824\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Elosa-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Elosa-Email-Example-32x50.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Elosa-Email-Example-200x312.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Elosa-Email-Example-450x701.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Elosa-Email-Example.png 529w\"\n            data-width=\"529\"\n      data-height=\"824\"\n      data-fit=\"cover\"\n      width=\"529\"\n      height=\"824\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Why it\u2019s great:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Elosa\u2019s message is crystal clear: you can <em>finally<\/em> place your orders!<\/li>\n\n\n\n<li>The text is simple, but you can really feel the excitement behind it.<\/li>\n\n\n\n<li>It\u2019s short, sweet and to the point\u2014fluff-free writing that doesn\u2019t get in its own way is always the most effective.<\/li>\n\n\n\n<li>The 15% discount is an excellent way to encourage readers to take action.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"3-nikes-new-website-email\" name=\"3-nikes-new-website-email\" data-animate data-destination=\"3-nikes-new-website-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Nike\u2019s new website email<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"476\"\n  data-height=\"713\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Nike-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Nike-Email-Example-32x48.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Nike-Email-Example-200x300.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Nike-Email-Example-450x674.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Nike-Email-Example.png 476w\"\n            data-width=\"476\"\n      data-height=\"713\"\n      data-fit=\"cover\"\n      width=\"476\"\n      height=\"713\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Why it\u2019s great:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Nike\u2019s email shows that whether you\u2019re a startup or a household name, new website announcement emails are essential.<\/li>\n\n\n\n<li>It hits you with a bunch of simple, easy-to-spot benefits.<\/li>\n\n\n\n<li>The visuals draw you into the new site experience before you even read a word.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"4-drybars-updated-website-email\" name=\"4-drybars-updated-website-email\" data-animate data-destination=\"4-drybars-updated-website-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. Drybar\u2019s updated website email<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"564\"\n  data-height=\"1154\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/DryBar-email-example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/DryBar-email-example-32x65.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/DryBar-email-example-200x409.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/DryBar-email-example-450x921.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/DryBar-email-example.png 564w\"\n            data-width=\"564\"\n      data-height=\"1154\"\n      data-fit=\"cover\"\n      width=\"564\"\n      height=\"1154\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Why it\u2019s great:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Drybar\u2019s email demonstrates the perfect use of clever copy\u2014a beautiful headline that\u2019s relevant, creative, memorable and easy to understand.<\/li>\n\n\n\n<li>It gets straight to business and comes at you with the big-time temptation of 10% discounts and free shipping.<\/li>\n\n\n\n<li>The space is artfully used\u2014this email shows how you don\u2019t need a lot of words to say a lot (another great way to achieve this is with bullet points).<\/li>\n\n\n\n<li>It\u2019s a perfect example of focusing solely on what\u2019s in it for the reader.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"5-listraks-new-website-email\" name=\"5-listraks-new-website-email\" data-animate data-destination=\"5-listraks-new-website-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. Listrak\u2019s new website email<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"628\"\n  data-height=\"1320\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Listrak-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Listrak-Email-Example-32x67.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Listrak-Email-Example-200x420.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Listrak-Email-Example-450x946.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Listrak-Email-Example.png 628w\"\n            data-width=\"628\"\n      data-height=\"1320\"\n      data-fit=\"cover\"\n      width=\"628\"\n      height=\"1320\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Why it\u2019s great:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.listrak.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Listrak<\/a>\u2019s visuals have a smooth flow that effortlessly guides your eye from top to bottom.<\/li>\n\n\n\n<li>They\u2019ve used language that cleverly (but not <em>too<\/em> cleverly!) speaks to the reader.<\/li>\n\n\n\n<li>The benefits are extremely clear and found at every level\u2014from headline to images and carefully-worded body copy.<\/li>\n<\/ul>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #201a55; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #201a55;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"create-a-new-website-launch-email-that-gets-subscribers-excited\" name=\"create-a-new-website-launch-email-that-gets-subscribers-excited\" data-animate data-destination=\"create-a-new-website-launch-email-that-gets-subscribers-excited\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Create a new website launch email that gets subscribers excited<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Finishing your shiny new website is a challenge in and of itself, whether you\u2019re creating a new one from scratch or performing a much-needed revamp. But you\u2019ll be in for an even tougher go of things if you don\u2019t plan out a new website announcement email campaign to support the launch.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Email marketing software like Flodesk makes creating and sending a new website announcement email the easiest part of your launch. Their intuitive workflows and dynamic features like subscriber preferences, advanced personalization and mobile image display customization will help you speak directly to your subscribers and provide them with the information they care about most.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When you want to create appealing emails that grab attention and are as beautiful as they are easy to create, <a href=\"https:\/\/flodesk.com\/blog\/\">Flodesk <\/a>has you covered.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2160\"\n  data-height=\"2160\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-32x32.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-200x200.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-450x450.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-700x700.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1000x1000.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1400x1400.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1800x1800.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080.jpg 2160w\"\n            data-width=\"2160\"\n      data-height=\"2160\"\n      data-fit=\"cover\"\n      width=\"2160\"\n      height=\"2160\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Can you imagine a blockbuster movie hitting theaters without any trailers? Launching your new website without announcing it is essentially the same misguided act. A perfectly-executed website launch will create a wealth of intrigue about and desire for what you\u2019re selling, just like that tantalizing movie trailer. But if you don\u2019t get the word out [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[15,16,8],"table_tags":[],"class_list":["post-3977","post","type-post","status-publish","format-standard","hentry","category-content","tag-best-practices","tag-content-ideas","tag-workflows"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Write a New Website Announcement Email (+ Examples)<\/title>\n<meta name=\"description\" content=\"Want to get your subscribers excited about the launch of your new site? 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