{"id":3975,"date":"2023-07-20T15:07:00","date_gmt":"2023-07-20T23:07:00","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=3975"},"modified":"2026-04-29T11:03:02","modified_gmt":"2026-04-29T19:03:02","slug":"lead-nurturing-email-examples","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/lead-nurturing-email-examples\/","title":{"rendered":"15 Lead nurturing email examples getting it right"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p>Most leads never become customers because purchase decisions are complex, not linear.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You have to nurture your leads, becoming the <em>\u201chelp department\u201d<\/em> instead of the <em>\u201cmarketing department,\u201d<\/em> so that when they\u2019re ready to buy, your brand is their first choice.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Turning leads into customers involves offering relevant content, supporting and educating them, and maintaining a sense of connection as they move through the different stages in the sales funnel.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>And the best way to successfully run lead nurturing email campaigns?<strong> <\/strong>With great lead nurturing emails, of course<strong>. <\/strong>According to Ascend2\u2019s The State of Lead Nurturing report, <a href=\"https:\/\/ascend2.com\/wp-content\/uploads\/2021\/04\/The-State-of-Lead-Nurturing-Survey-Summary-Report-210427.pdf\">69% of marketers use email<\/a> as their #1 channel to nurture leads.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Good <a href=\"https:\/\/flodesk.com\/blog\/email-marketing-lead-generation\/\">lead nurturing emails<\/a> encourage and entice customers to continue interacting with your brand or motivate them to make a purchase. To inspire your next lead nurturing campaign, we\u2019ll explore 15 different email examples and break down what works for these brands with helpful tips that you can try yourself.<\/p>\n<\/div>\n\n<div id=\"what-is-a-lead-nurturing-email\" name=\"what-is-a-lead-nurturing-email\" data-animate data-destination=\"what-is-a-lead-nurturing-email\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">What is a lead nurturing email?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A lead nurturing email is a personalized email sent to potential customers with the goal of building and strengthening relationships, providing valuable information, addressing their needs and concerns, and ultimately guiding them through the sales funnel towards conversion.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Enticing and engaging potential customers, also known as \u2018leads\u2019, is a fundamental element of a strong digital marketing strategy. Email marketing expert, Dominik Metlicic, notes:&nbsp;<\/p>\n<\/div>\n\n\n<div data-animate class=\"pull-quote\">\n  <div class=\"quote textarea\">\n    <p>\u201cOnly 3% of any market is in the buying phase. Which means 97% of your market isn&#8217;t looking to buy something right now. If you do lead nurturing right, you can capture sales from a MUCH larger pool of prospects, and earn so much more.\u201d<\/p>\n  <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>\u2014 Dominik Metlicic, Email Marketing Specialist &amp; Business Owner<\/p>\n<\/div>\n\n\n\n\n\t<a class=\"cta-image-block has-button\" style=\"background-color: #6B1030; color:#D8B0D3;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-image-block__wrapper\">\n\t\t<div class=\"cta-image-block__content\">\n\t\t\t\t\t\t\t<h3 class=\"cta-image-block__headline\">Ready to Convert More Leads?<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"cta-image-block__text\">\n\t\t\t\t\t<p>With Flodesk, you can nurture your leads effectively and convert them into loyal customers. Sign up for Flodesk and supercharge your lead nurturing emails.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<button class=\"cta-image-block__button\" style=\"background-color: #FFFFFF; color: #000000;\">\n\t\t\t\t\tTry Flodesk free!\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"cta-image-block__image\">\n\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Flodesk-ecommerce-email-template-examples.jpeg\"\/>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"15-amazing-lead-nurturing-emails-examples-your-customers-will-click-on\" name=\"15-amazing-lead-nurturing-emails-examples-your-customers-will-click-on\" data-animate data-destination=\"15-amazing-lead-nurturing-emails-examples-your-customers-will-click-on\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>15 amazing lead nurturing emails examples your customers will click on<\/strong><\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In order to be effective, each email in the lead nurturing email sequence must be personalized, have a clear purpose, include a call to action, and be sent in a timely manner.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Use these lead nurturing examples below as an inspiration to create a lead nurturing process that takes leads from window shopper to customer without being pushy.<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><a href=\"#welcome\">The<em> \u201cwelcome\u201d <\/em><\/a><a href=\"#the-&quot;welcome&quot;\">email<\/a><\/li>\n\n\n\n<li><a href=\"#first-order\">The <em>\u201cfirst order discount\u201d<\/em> email<\/a><\/li>\n\n\n\n<li><a href=\"#timed-discount\">The <em>\u201ctimed discount\u201d<\/em> email<\/a><\/li>\n\n\n\n<li><a href=\"#the-why\">The <em>\u201cwhy I do this\u201d <\/em>email<\/a><\/li>\n\n\n\n<li><a href=\"#behind-scenes\">The <em>\u201cbehind the scenes\u201d<\/em> email<\/a><\/li>\n\n\n\n<li><a href=\"#freebie\">The<em> \u201cfreebie\u201d<\/em> email<\/a><\/li>\n\n\n\n<li><a href=\"#personality-quiz\">The <em>\u201cpersonality quiz\u201d<\/em> email<\/a><\/li>\n\n\n\n<li><a href=\"#free-gift\">The <em>\u201cfree gift with purchase\u201d<\/em> email<\/a><\/li>\n\n\n\n<li><a href=\"#helpful-tips\">The <em>\u201chelpful tips\u201d<\/em> email<\/a><\/li>\n\n\n\n<li><a href=\"#curated-products\">The <em>\u201ccurated products\u201d<\/em> email<\/a><\/li>\n\n\n\n<li><a href=\"#what-to-expect\">The <em>\u201cwhat to expect\u201d<\/em> email<\/a><\/li>\n\n\n\n<li><a href=\"#social-proof\">The <em>\u201csocial proof\u201d<\/em> email<\/a><\/li>\n\n\n\n<li><a href=\"#trending-now\">The <em>\u201ctrending now\u201d<\/em> email<\/a><\/li>\n\n\n\n<li><a href=\"#fomo\">The <em>\u201cFOMO\u201d<\/em> email<\/a><\/li>\n\n\n\n<li><a href=\"#free-workshop\">The <em>\u201cfree workshop\u201d<\/em> email<\/a><\/li>\n<\/ul>\n<\/div>\n\n<div id=\"1-the-welcome-email\" name=\"1-the-welcome-email\" data-animate data-destination=\"1-the-welcome-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"welcome\"><strong>1. The<\/strong><strong><em> \u201cwelcome\u201d<\/em><\/strong><strong> email<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Welcome emails are the perfect way to set the right tone for your relationship with potential customers. This is where you want to address why subscribers should engage with your business in the first place.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/7wayfinders.com\/\">7 Wayfinders<\/a>, a family travel blog, sends out a short and effective<a href=\"https:\/\/flodesk.com\/blog\/how-to-write-welcome-emails\/\"> welcome email<\/a> to new subscribers. Leslie, the Founder, enthusiastically welcomes readers in both the subject line and the body of the email.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1318\"\n  data-height=\"1444\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.33.31-PM.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.33.31-PM-32x35.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.33.31-PM-200x219.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.33.31-PM-450x493.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.33.31-PM-700x767.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.33.31-PM-1000x1096.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.33.31-PM.png 1318w\"\n            data-width=\"1318\"\n      data-height=\"1444\"\n      data-fit=\"cover\"\n      width=\"1318\"\n      height=\"1444\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p class=\"has-text-align-center\"><em><a href=\"https:\/\/app.flodesk.com\/sign-up\">Use the template featured in this example!<\/a><\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Why this email works:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>The email addresses subscribers\u2019 pain points and has a clear goal\u2014to show that it\u2019s possible to travel with kids<\/li>\n\n\n\n<li>The email feels personal because Leslie draws from her personal experience traveling with her husband and their kids<\/li>\n\n\n\n<li>New leads have a way to easily connect with Leslie by texting the number provided or following her on social media<\/li>\n\n\n\n<li>Leslie\u2019s choice of words in her sign-off\u2014We are thrilled to have you follow along and get to know you more\u2014is a signal to subscribers that the relationship isn\u2019t purely business&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Read Next:<\/strong><a href=\"https:\/\/flodesk.com\/blog\/welcome-email-subject-lines\/\"> 11 Examples of Amazing Welcome Email Subject Lines<\/a><\/p>\n<\/div>\n\n<div id=\"2-the-first-order-discount-email\" name=\"2-the-first-order-discount-email\" data-animate data-destination=\"2-the-first-order-discount-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"first-order\"><strong>2. The <\/strong><strong><em>\u201cfirst order discount\u201d<\/em><\/strong><strong> email<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The<em> \u201cfirst order\u201d<\/em> discount is a great example of a loss leader\u2014selling products at a reduced price to attract new customers. Many (if not most) consumers have come to expect this when shopping in an online store. Offering a discount on the first order lowers the purchase risk and encourages shoppers to buy more, increasing your average order value.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.gotobedthelabel.com\/\">Go to Bed<\/a> sells 100% cotton fitted cot sheets. In their lead nurturing campaign, they offer new leads a standard 10% discount on their first order for subscribing.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1308\"\n  data-height=\"1430\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.35.34-PM.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.35.34-PM-32x35.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.35.34-PM-200x219.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.35.34-PM-450x492.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.35.34-PM-700x765.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.35.34-PM-1000x1093.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.35.34-PM.png 1308w\"\n            data-width=\"1308\"\n      data-height=\"1430\"\n      data-fit=\"cover\"\n      width=\"1308\"\n      height=\"1430\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p class=\"has-text-align-center\"><em><a href=\"https:\/\/app.flodesk.com\/sign-up\">Use the template featured in this example!<\/a><\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Why this email works:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>By getting a discount immediately after signing up, the subscriber is given a sense of instant gratification<\/li>\n\n\n\n<li>The call to action is clear and direct<\/li>\n\n\n\n<li>Offering discounts preemptively can also reduce abandoned cart rates<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"3-the-timed-discount-email\" name=\"3-the-timed-discount-email\" data-animate data-destination=\"3-the-timed-discount-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"timed-discount\"><strong>3. The <\/strong><strong><em>\u201ctimed discount\u201d<\/em><\/strong><strong> email<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Get this:<a href=\"https:\/\/www.statista.com\/topics\/2162\/digital-coupons-and-deals\/#topicHeader__wrapper\"> 88%<\/a> of US consumers use a coupon while shopping, which shows that offering a discount is a powerful strategy to drive purchases.&nbsp; If potential customers are waiting for a discount to complete their purchase or have abandoned their cart due to high prices, this approach can incentivize them to come back. Making the discount time-bound encourages shoppers to take action immediately. For additional ideas on how to drive more purchases, explore these <a href=\"https:\/\/flodesk.com\/blog\/abandoned-cart-email-examples\/\">abandoned cart email examples<\/a>.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.hairforthegirls.com\/\">Hair For The Girls<\/a> sells natural textured hair extensions and wigs.&nbsp;They make good use of this tried and tested strategy in this lead nurturing email example.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1116\"\n  data-height=\"1428\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.37.24-PM.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.37.24-PM-32x41.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.37.24-PM-200x256.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.37.24-PM-450x576.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.37.24-PM-700x896.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.37.24-PM-1000x1280.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.37.24-PM.png 1116w\"\n            data-width=\"1116\"\n      data-height=\"1428\"\n      data-fit=\"cover\"\n      width=\"1116\"\n      height=\"1428\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p class=\"has-text-align-center\"><em><a href=\"https:\/\/app.flodesk.com\/sign-up\">Use the template featured in this example!<\/a><\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Why this email works:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>The simple email gets straight to the point with <em>\u201cCheers to the weekend\u201d<\/em> and <em>\u201ctake 15% off\u201d<\/em><\/li>\n\n\n\n<li>The terms and conditions of the offer are clearly defined<\/li>\n\n\n\n<li>The call to action is clear and direct<\/li>\n\n\n\n<li>The visuals show off the product and give buyers an idea of how the extensions could look on them<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Read Next:<\/strong><a href=\"https:\/\/flodesk.com\/blog\/abandoned-cart-email-examples\/\"> 12 Abandoned Cart Email Examples Customers Actually Open<\/a><\/p>\n<\/div>\n\n<div id=\"4-the-why-i-do-this-email\" name=\"4-the-why-i-do-this-email\" data-animate data-destination=\"4-the-why-i-do-this-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"the-why\"><strong>4. The <\/strong><strong><em>\u201cwhy I do this\u201d<\/em><\/strong><strong> email<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you want to gain a leg up on your competitor, focus on your why and share it with potential customers. Building a connection with your subscribers has a direct impact on sales. In fact,<a href=\"https:\/\/sproutsocial.com\/insights\/data\/social-media-connection\/\"> 76%<\/a> of consumers report that they would buy from a brand that they feel connected to over a competitor.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Joelle Elizabeth, the founder of Jo &amp; Co, offers branding photography and coaching services for women. In her email to potential clients, she explains why she does boudoir photography. This engaging story helps her build a real connection with her audience.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1308\"\n  data-height=\"1432\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.39.58-PM.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.39.58-PM-32x35.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.39.58-PM-200x219.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.39.58-PM-450x493.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.39.58-PM-700x766.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.39.58-PM-1000x1095.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.39.58-PM.png 1308w\"\n            data-width=\"1308\"\n      data-height=\"1432\"\n      data-fit=\"cover\"\n      width=\"1308\"\n      height=\"1432\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p class=\"has-text-align-center\"><em><a href=\"https:\/\/app.flodesk.com\/sign-up\">Use the template featured in this example!<\/a><\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Why this email works:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>The email isn\u2019t salesy, even though the story is designed to be a subtle sell for her services&nbsp;<\/li>\n\n\n\n<li>The benefit of boudoir shoots is clearly mentioned<\/li>\n\n\n\n<li>There\u2019s a link to Jo &amp; Co\u2019s Instagram so users can see real examples of her work<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Read Next:<\/strong><a href=\"https:\/\/flodesk.com\/blog\/lead-magnet-ideas-for-photographers\/\"> 11 Lead Magnet Ideas for Photographers to Capture New Clients<\/a><\/p>\n<\/div>\n\n<div id=\"5-the-behind-the-scenes-email\" name=\"5-the-behind-the-scenes-email\" data-animate data-destination=\"5-the-behind-the-scenes-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"behind-scenes\"><strong>5. The <\/strong><strong><em>\u201cbehind the scenes\u201d<\/em><\/strong><strong> email<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Giving a glimpse into what\u2019s going on behind the scenes can help you build an emotional connection between your people and your products. And as we mentioned earlier, people are more likely to spend money on a brand they feel connected to.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.littleposy.com.au\/\">The Little Posy Co<\/a>., a flower delivery service, goes behind the scenes in their monthly journal and introduces readers to the growers\u2014a brilliant approach to marketing, seeing as 62% of people like learning about the people who make up a brand.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1240\"\n  data-height=\"1430\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.53.06-PM.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.53.06-PM-32x37.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.53.06-PM-200x231.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.53.06-PM-450x519.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.53.06-PM-700x807.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.53.06-PM-1000x1153.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.53.06-PM.png 1240w\"\n            data-width=\"1240\"\n      data-height=\"1430\"\n      data-fit=\"cover\"\n      width=\"1240\"\n      height=\"1430\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p class=\"has-text-align-center\"><em><a href=\"https:\/\/app.flodesk.com\/sign-up\">Use the template featured in this example!<\/a><\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Why this email works:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>The lead nurturing email reminds readers that The Little Posy Co.\u2019s flowers are sourced organically and grown with great care<\/li>\n\n\n\n<li>The product images support the narrative and show potential customers what their flowers will look like<\/li>\n\n\n\n<li>The transitional call to action encourages readers to check out the journal to read more behind-the-scenes stories<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re short on time and resources but still want to add an extra wow factor to your emails, use Flodesk\u2019s Giphy and Unsplash integration to add high-quality visuals and GIFs to your lead nurturing email.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Read Next:<\/strong> <a href=\"https:\/\/flodesk.com\/blog\/how-to-create-waitlist\/\">How to Create a Waitlist<\/a><\/p>\n<\/div>\n\n<div id=\"6-the-freebie-email\" name=\"6-the-freebie-email\" data-animate data-destination=\"6-the-freebie-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"freebie\"><strong>6. The <\/strong><strong><em>\u201cfreebie\u201d<\/em><\/strong><strong> email<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Freebies invoke the principle of reciprocity\u2014people are more inclined to give back after they receive something free. You can also <a href=\"https:\/\/flodesk.com\/blog\/opt-in-freebie-ideas-to-grow-your-list\/\" target=\"_blank\" rel=\"noreferrer noopener\">use a freebie<\/a> to give your audience a taste of the quality of your paid offers, alleviating any concerns subscribers may have. Consider creating helpful how-to guides that can convince prospects that what you\u2019re offering is worth their time and money.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>TaJuanna, Founder of business coaching and consulting brand Bootstrap Dreams, offers a free workbook to subscribers in this lead nurturing email.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1474\"\n  data-height=\"1422\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.56.30-PM.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.56.30-PM-32x31.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.56.30-PM-200x193.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.56.30-PM-450x434.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.56.30-PM-700x675.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.56.30-PM-1000x965.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.56.30-PM-1400x1351.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.56.30-PM.png 1474w\"\n            data-width=\"1474\"\n      data-height=\"1422\"\n      data-fit=\"cover\"\n      width=\"1474\"\n      height=\"1422\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Why this email works:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>The email is short and gets straight to the point<\/li>\n\n\n\n<li>The call to action is direct and simple<\/li>\n\n\n\n<li>The copy highlights the expected outcome of taking action: To tart getting clear on your business superpower<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Read Next:<\/strong><a href=\"https:\/\/university.flodesk.com\/flodesk-workflows\"> How to Use Flodesk Workflows to Automate Your Freebie Download<\/a><\/p>\n<\/div>\n\n<div id=\"7-the-personality-quiz-email\" name=\"7-the-personality-quiz-email\" data-animate data-destination=\"7-the-personality-quiz-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"personality-quiz\"><strong>7. The <\/strong><strong><em>\u201cpersonality quiz\u201d<\/em><\/strong><strong> email<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Personality quizzes can be a great way to connect with and engage your subscribers. People love taking quizzes because it gives them a chance to learn something new about themselves or their business.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can also tie quiz results to the products you offer,<a href=\"https:\/\/flodesk.com\/blog\/targeted-email-marketing\/\"> increasing your conversion rate<\/a>. For example, if you sell hair products, you can create an engaging \u201cWhich celebrity hair type do I have?\u201d quiz. Then you can show potential customers which products they can use to manage their unique hair type.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The Fearless Chase is a business-education and community-focused membership platform. In this email, they use a Buzzfeed-style personality quiz to nurture leads.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1312\"\n  data-height=\"1424\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.57.57-PM.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.57.57-PM-32x35.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.57.57-PM-200x217.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.57.57-PM-450x488.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.57.57-PM-700x760.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.57.57-PM-1000x1085.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-1.57.57-PM.png 1312w\"\n            data-width=\"1312\"\n      data-height=\"1424\"\n      data-fit=\"cover\"\n      width=\"1312\"\n      height=\"1424\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p class=\"has-text-align-center\"><em><a href=\"https:\/\/app.flodesk.com\/sign-up\">Use the template featured in this example!<\/a><\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Why this email works:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>The quiz includes characters that the target audience can resonate with&nbsp;<\/li>\n\n\n\n<li>The copy relays what to expect from the quiz and potential next steps<\/li>\n\n\n\n<li>The email also encourages people to respond with their results, which ultimately helps build a personal connection<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Read Next:<\/strong><a href=\"https:\/\/flodesk.com\/blog\/email-marketing-lead-generation\/\"><strong> <\/strong>11 Email Marketing Lead Generation Tactics Your Subscribers Will Love<\/a><\/p>\n<\/div>\n\n<div id=\"8-the-free-gift-with-purchase-email\" name=\"8-the-free-gift-with-purchase-email\" data-animate data-destination=\"8-the-free-gift-with-purchase-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"free-gift\"><strong>8. The <\/strong><strong><em>\u201cfree gift with purchase\u201d <\/em><\/strong><strong>email<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A free gift with purchase (GWP) gives first-time buyers more value for their money.<a href=\"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/10610420510592617\/full\/html\" class=\"broken_link\"> Research shows<\/a> that this type of email campaign increases the perceived value of the main item and the likelihood of repeat purchases.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.welcomehaume.com\/\">Haume<\/a>, a Black-owned lifestyle and decor brand, offers a small gift when customers purchase a product.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1314\"\n  data-height=\"1438\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-2.00.20-PM.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-2.00.20-PM-32x35.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-2.00.20-PM-200x219.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-2.00.20-PM-450x492.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-2.00.20-PM-700x766.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-2.00.20-PM-1000x1094.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-2.00.20-PM.png 1314w\"\n            data-width=\"1314\"\n      data-height=\"1438\"\n      data-fit=\"cover\"\n      width=\"1314\"\n      height=\"1438\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p class=\"has-text-align-center\"><em><a href=\"https:\/\/app.flodesk.com\/sign-up\">Use the template featured in this example!<\/a><\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Why this email works:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>The copy feels personal and genuine, helping <a href=\"https:\/\/flodesk.com\/blog\/newsletter-branding\/\">foster authentic connection<\/a> with subscribers<\/li>\n\n\n\n<li>The email also shares a glimpse of other products that can entice potential shoppers<\/li>\n\n\n\n<li>The call to action is clear and direct<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"9-the-helpful-tips-email\" name=\"9-the-helpful-tips-email\" data-animate data-destination=\"9-the-helpful-tips-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"helpful-tips\"><strong>9. The<\/strong><strong><em> \u201chelpful tips\u201d <\/em><\/strong><strong>email<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Offering your subscriber helpful tips is a great way to nurture your relationship with them. By shifting your focus away from paid services and offering timely and valuable content for free, your readers are more likely to trust your business and ultimately become a paying customer.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/herfirst100k.com\/\">Her First $100k<\/a>, a financial feminism movement founded by Tori Dunlap, focuses on educating readers first and then offers a relevant package that can help achieve a specific goal in its lead nurturing campaigns.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1316\"\n  data-height=\"1432\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-2.01.43-PM.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-2.01.43-PM-32x35.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-2.01.43-PM-200x218.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-2.01.43-PM-450x490.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-2.01.43-PM-700x762.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-2.01.43-PM-1000x1088.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-2.01.43-PM.png 1316w\"\n            data-width=\"1316\"\n      data-height=\"1432\"\n      data-fit=\"cover\"\n      width=\"1316\"\n      height=\"1432\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p class=\"has-text-align-center\"><em><a href=\"https:\/\/app.flodesk.com\/sign-up\">Use the template featured in this example!<\/a><\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Why this email works:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>The \u201c5 signs you should quit your job\u201d is timely content amid the&nbsp; Great Resignation<\/li>\n\n\n\n<li>The package comes across as a helpful add-on<\/li>\n\n\n\n<li>The value of the content and the package is clearly outlined<\/li>\n\n\n\n<li>There\u2019s a link to Instagram where readers can find more helpful and educational content.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"10-the-curated-products-email\" name=\"10-the-curated-products-email\" data-animate data-destination=\"10-the-curated-products-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"curated-products\"><strong>10. The <\/strong><strong><em>\u201ccurated products\u201d<\/em><\/strong><strong> email<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Having a lot of options to choose from isn\u2019t always a good thing. When given too many options, buyers begin to second guess their choices or regretting their decisions. In some cases, they may become so overwhelmed that they give up entirely.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>So while it may seem counterintuitive, offering your subscribers a carefully selected list of products instead of promoting the entire store can turn passive browsers into active customers.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.everythingjustbaked.com\/\">Everything Just Baked<\/a>, a Black-owned bakery, helps its subscribers make a purchasing decision by sharing a curated list of baked goods.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1235\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Untitled-5.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Untitled-5-32x41.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Untitled-5-200x259.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Untitled-5-450x583.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Untitled-5-700x907.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Untitled-5-1000x1296.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Untitled-5.png 1235w\"\n            data-width=\"1235\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"1235\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Why this email works:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>The email only offers 4 cookies to potential buyers<\/li>\n\n\n\n<li>The calls to action are fun and not salesy<\/li>\n\n\n\n<li>The product descriptions are personalized and playful<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Read Next: <\/strong><a href=\"https:\/\/flodesk.com\/blog\/leadpages-alternatives\/\">7 Best Leadpages alternatives: Sales funnel builders<\/a>&nbsp;<\/p>\n<\/div>\n\n<div id=\"11-the-what-to-expect-email\" name=\"11-the-what-to-expect-email\" data-animate data-destination=\"11-the-what-to-expect-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"what-to-expect\"><strong>11. The <\/strong><strong><em>\u201cwhat to expect\u201d<\/em><\/strong><strong> email<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A first-time customer is often skeptical of the promises online programs make. Questions about price, quality of service, and expected outcomes can deter them from taking action. Offering transparency into the process and what the course entails can ease some of those concerns.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/layleeemadi.com\/\">Laylee Emadi<\/a>, an educator for creatives, beautifully achieves this by sharing what leads can expect from her courses, with detailed information about each unit as well as a video with answers to FAQs.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"898\"\n  data-height=\"1328\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-2.29.02-PM.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-2.29.02-PM-32x47.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-2.29.02-PM-200x296.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-2.29.02-PM-450x665.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-2.29.02-PM-700x1035.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-2.29.02-PM.png 898w\"\n            data-width=\"898\"\n      data-height=\"1328\"\n      data-fit=\"cover\"\n      width=\"898\"\n      height=\"1328\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p class=\"has-text-align-center\"><em><a href=\"https:\/\/app.flodesk.com\/sign-up\">Use the template featured in this example!<\/a><\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Why this email works:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Answering FAQs helps eliminate potential roadblocks that may prevent leads from making a purchase<\/li>\n\n\n\n<li>The offer is sweetened with exclusive access to training sessions with live guests<\/li>\n\n\n\n<li>The email ends with the main learning outcome for enrollers<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"12-the-social-proof-email\" name=\"12-the-social-proof-email\" data-animate data-destination=\"12-the-social-proof-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"social-proof\"><strong>12. The <\/strong><strong><em>\u201csocial proof\u201d <\/em><\/strong><strong>email<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Social proof builds trust and can lead to an increase in sales\u2014ratings and reviews are the most important factors in purchasing decisions, according to the<a href=\"https:\/\/www.powerreviews.com\/insights\/power-of-reviews-survey-2021\/\" class=\"broken_link\"> <em>Power of Reviews<\/em><\/a> survey. You can also turn to user-generated content to influence purchases<a href=\"https:\/\/www.poorlittleitgirl.com\/\">.<\/a><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.poorlittleitgirl.com\/\">Poor Little It Girl<\/a>, a personal style and shopping blog by Cathy Peshek, uses reviews to demonstrate the value of product recommendations.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1312\"\n  data-height=\"1434\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-2.06.02-PM.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-2.06.02-PM-32x35.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-2.06.02-PM-200x219.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-2.06.02-PM-450x492.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-2.06.02-PM-700x765.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-2.06.02-PM-1000x1093.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-2.06.02-PM.png 1312w\"\n            data-width=\"1312\"\n      data-height=\"1434\"\n      data-fit=\"cover\"\n      width=\"1312\"\n      height=\"1434\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p class=\"has-text-align-center\"><em><a href=\"https:\/\/app.flodesk.com\/sign-up\">Use the template featured in this example!<\/a><\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Why this email works:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>The email doesn\u2019t expect readers to take her recommendation at face value. She reinforces her recommendation with a rave customer review for further proof<\/li>\n\n\n\n<li>Potential customers can also click on the \u201cRead More\u201d button to see more such reviews<\/li>\n\n\n\n<li>The calls to action are direct and simple<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"13-the-trending-now-email\" name=\"13-the-trending-now-email\" data-animate data-destination=\"13-the-trending-now-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"trending-now\"><strong>13. The <\/strong><strong><em>\u201ctrending now\u201d<\/em><\/strong><strong> email<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>People often obsess over trends because they inherently mean joining a social group, which can spark a sense of belonging. Trends also help customers avoid decision paralysis by offering a clear path forward for those who feel overwhelmed with too many options.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Your <em>\u201cTrending Now\u201d<\/em> email can showcase top-selling products or predict new fashion trends before they take off.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/inkbox.com\/\">Inkbox<\/a>, a company that makes semi-permanent tattoos, uses the following lead nurturing email to share what\u2019s trending with customers.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"824\"\n  data-height=\"1286\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-2.27.36-PM.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-2.27.36-PM-32x50.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-2.27.36-PM-200x312.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-2.27.36-PM-450x702.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-2.27.36-PM-700x1092.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-2.27.36-PM.png 824w\"\n            data-width=\"824\"\n      data-height=\"1286\"\n      data-fit=\"cover\"\n      width=\"824\"\n      height=\"1286\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Why this email works:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>The email mentions the snake tattoo trend and then offers top designs to choose from<\/li>\n\n\n\n<li>Eye-catching photos are used to showcase the products<\/li>\n\n\n\n<li>Clear and direct calls to action drive customers to make purchases throughout the email<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"14-the-fomo-email\" name=\"14-the-fomo-email\" data-animate data-destination=\"14-the-fomo-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"fomo\"><strong>14. The<\/strong><strong><em> \u201cFOMO\u201d <\/em><\/strong><strong>email<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Invoking the fear of missing out (FOMO) is a great tactic to convert leads who have been skeptical to jump in and try the product. Since we\u2019re a risk-averse species, we often can\u2019t resist the urge to take advantage of discounts for fear that we may regret not grabbing the deal in the future.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.equatorcoffees.com\/\">Equator Coffees<\/a> invokes FOMO with this <em>\u201clast chance for discount\u201d<\/em> email<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"595\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Equator-Coffees-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Equator-Coffees-Email-Example-32x86.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Equator-Coffees-Email-Example-200x538.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Equator-Coffees-Email-Example-450x1210.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Equator-Coffees-Email-Example.png 595w\"\n            data-width=\"595\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"595\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Why this email works:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>The fear of missing out on significant discounts acts as a motivator to make a purchase&nbsp;<\/li>\n\n\n\n<li>The discounts help rationalize the price of coffee blends to potential buyers<\/li>\n\n\n\n<li>The offer is tied to an important event (Father\u2019s Day) which encourages people to buy the coffee as a gift<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"15-the-free-workshop-email\" name=\"15-the-free-workshop-email\" data-animate data-destination=\"15-the-free-workshop-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"free-workshop\"><strong>15. The <\/strong><strong><em>\u201cfree workshop\u201d<\/em><\/strong><strong> email<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Workshops let people see the value of the content your business is creating, which can convince them to make swift purchases. Workshops are also a great way to build authentic relationships with potential customers and address their needs.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/thefinancialdiet.com\/\">The Financial Diet<\/a>, founded by Chelsea Fagan, is a digital destination for young women to talk about money. This email acts as a nice reminder about an upcoming workshop and encourages subscribers to join.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1308\"\n  data-height=\"1432\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-2.26.09-PM.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-2.26.09-PM-32x35.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-2.26.09-PM-200x219.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-2.26.09-PM-450x493.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-2.26.09-PM-700x766.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-2.26.09-PM-1000x1095.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-12-at-2.26.09-PM.png 1308w\"\n            data-width=\"1308\"\n      data-height=\"1432\"\n      data-fit=\"cover\"\n      width=\"1308\"\n      height=\"1432\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Why this email works:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>The email offers complete transparency on what to expect from the workshop and who it\u2019s for<\/li>\n\n\n\n<li>The copy also addresses a pain point\u2014 that graduating from college is an anxiety-inducing time<\/li>\n\n\n\n<li>The CTA is bolded and highlighted to encourage more clicks&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"nurture-leads-at-every-stage-with-flodesk\" name=\"nurture-leads-at-every-stage-with-flodesk\" data-animate data-destination=\"nurture-leads-at-every-stage-with-flodesk\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>Nurture leads at every stage with Flodesk<\/strong><\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Flodesk helps small businesses design emails people love to get. The gorgeous range of email and <a href=\"https:\/\/flodesk.com\/blog\/newsletter-signup-examples\/\">opt-in form<\/a> templates make it easy to build, grow, and nurture your list. You can quickly send emails and convert leads into paying customers\u2014no website necessary.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Better yet, put your email marketing on autopilot with Flodesk Workflows. You can quickly automate your lead magnet delivery, welcome email sequence, lead nurturing email campaign, and more. Set up a workflow in Flodesk to build relationships (and make sales!) while you sleep.<br><br>At Flodesk, we like to keep it simple. Get started for as little as $19\/month. <a href=\"https:\/\/app.flodesk.com\/sign-up\">Try Flodesk free for 14 days<\/a>.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2560\"\n  data-height=\"2560\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-scaled.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-32x32.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-200x200.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-450x450.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-700x700.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-1000x1000.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-1400x1400.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-1800x1800.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-2200x2200.jpg 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-2500x2500.jpg 2500w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-scaled.jpg 2560w\"\n            data-width=\"2560\"\n      data-height=\"2560\"\n      data-fit=\"cover\"\n      width=\"2560\"\n      height=\"2560\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Most leads never become customers because purchase decisions are complex, not linear.&nbsp; You have to nurture your leads, becoming the \u201chelp department\u201d instead of the \u201cmarketing department,\u201d so that when they\u2019re ready to buy, your brand is their first choice.&nbsp; Turning leads into customers involves offering relevant content, supporting and educating them, and maintaining a [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[15,16,30],"table_tags":[],"class_list":["post-3975","post","type-post","status-publish","format-standard","hentry","category-email-marketing-basics","tag-best-practices","tag-content-ideas","tag-lists"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>15 Lead Nurturing Email Examples Getting It Right<\/title>\n<meta name=\"description\" content=\"Find out how to move users from consideration to decision with 15 different types of lead nurturing emails \u2014 with examples &amp; 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