{"id":3952,"date":"2023-09-20T04:37:12","date_gmt":"2023-09-20T12:37:12","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=3952"},"modified":"2026-04-29T11:02:38","modified_gmt":"2026-04-29T19:02:38","slug":"ecommerce-email-templates","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/ecommerce-email-templates\/","title":{"rendered":"9 E-commerce email templates and examples that inspire sales"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p>What\u2019s a low-cost way to attract customers to your online business?<em> <\/em>Ecommerce emails. Not only do ecommerce emails have an outstanding ROI, generating a potential <a href=\"https:\/\/financialpost.com\/personal-finance\/business-essentials\/email-marketing-has-potential-roi-of-42-for-every-dollar-spent\">$42 in sales for every dollar spent<\/a>, but they\u2019re an excellent tool for building brand awareness and customer engagement.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Examples of ecommerce emails include:&nbsp;<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Order confirmation emails<\/li>\n\n\n\n<li>Shipping notification emails<\/li>\n\n\n\n<li>Subscriber confirmation emails<\/li>\n\n\n\n<li>Special offer emails<\/li>\n\n\n\n<li>Cart abandonment emails<\/li>\n\n\n\n<li>Thank you emails<\/li>\n\n\n\n<li><a href=\"https:\/\/flodesk.com\/blog\/how-to-write-a-product-launch-email\/\">Product launch emails<\/a><\/li>\n\n\n\n<li>Product guide emails<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A typical ecommerce email includes features like personalization, an optimized subject line, a clear call-to-action, eye-catching graphics, and more.&nbsp;&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this guide, we\u2019ll take a closer look at the different types of ecommerce emails along with real-life examples and beautiful email templates you can use to get started.&nbsp;<\/p>\n<\/div>\n\n<div id=\"important-types-of-ecommerce-emails-to-send-to-your-customers\" name=\"important-types-of-ecommerce-emails-to-send-to-your-customers\" data-animate data-destination=\"important-types-of-ecommerce-emails-to-send-to-your-customers\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Important types of ecommerce emails to send to your customers<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Wondering what type of emails you should be sending to your customers? Here are the four main categories of ecommerce emails to consider:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Promotional emails:<\/strong> The main goal of promotional emails is to get customers to make a purchase. Promotional emails include special offer emails, seasonal campaigns, and product launches.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Informational emails: <\/strong>These emails are used to provide information about your product or service. Examples include product guides, brand announcements, product usage ideas, and more.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Transactional emails:<\/strong> These are automated emails that are triggered by specific customer activities such as password reset requests, email signups, online purchases, and the like. Examples of transactional emails include order confirmations, shipping confirmations, cart abandonment emails, and password reset emails.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/flodesk.com\/blog\/how-to-write-a-re-engagement-email\/\"><strong>Re-engagement emails<\/strong><\/a><strong>: <\/strong>These emails help you win back unengaged subscribers by offering them incentives that could reignite their interest in your brand.<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\t<a class=\"cta-image-block has-button\" style=\"background-color: #6B1030; color:#D8B0D3;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-image-block__wrapper\">\n\t\t<div class=\"cta-image-block__content\">\n\t\t\t\t\t\t\t<h3 class=\"cta-image-block__headline\">Design emails people love to get with Flodesk<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"cta-image-block__text\">\n\t\t\t\t\t<p>Flodesk offers customizable templates that resonate with your audience and drive sales.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<button class=\"cta-image-block__button\" style=\"background-color: #FFFFFF; color: #000000;\">\n\t\t\t\t\tTry it free\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"cta-image-block__image\">\n\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Flodesk-ecommerce-email-template-examples.jpeg\"\/>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"9-ecommerce-email-examples-to-learn-from\" name=\"9-ecommerce-email-examples-to-learn-from\" data-animate data-destination=\"9-ecommerce-email-examples-to-learn-from\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">9 ecommerce email examples to learn from<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Looking for inspiration to help you craft incredible ecommerce marketing emails? Here are nine email templates and examples to get you started.<\/p>\n<\/div>\n\n<div id=\"1-subscriber-confirmation-ecommerce-emails\" name=\"1-subscriber-confirmation-ecommerce-emails\" data-animate data-destination=\"1-subscriber-confirmation-ecommerce-emails\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Subscriber confirmation ecommerce emails<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"398\"\n  data-height=\"808\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Saffon-Avenue-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Saffon-Avenue-Email-Example-32x65.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Saffon-Avenue-Email-Example-200x406.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Saffon-Avenue-Email-Example.png 398w\"\n            data-width=\"398\"\n      data-height=\"808\"\n      data-fit=\"cover\"\n      width=\"398\"\n      height=\"808\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>You just got a new subscriber! Yay!<\/em> Before you start sending them a bunch of emails, it\u2019s a best practice to make sure their sign up was intentional. If not, they probably won\u2019t be happy when your messages land in their inbox, and they\u2019ll drag down your metrics with spam flags and unopened emails.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A subscriber confirmation email is also called <a href=\"https:\/\/help.flodesk.com\/en\/articles\/3968812-how-to-set-up-double-opt-in-for-your-subscribers\">a double opt-in<\/a> as it\u2019s essentially a second step that subscribers go through before being added to your email list. Using the double opt-in method ensures that the email addresses you get are real and your subscribers are truly interested in receiving your emails\u2014increasing your conversion rate significantly.&nbsp;&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Takeaways from this<\/strong><a href=\"https:\/\/saffronavenue.com\/\"><strong> <\/strong><strong>Saffron Avenue<\/strong><\/a><strong> ecommerce email template example:&nbsp;<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>The stunning graphics capture the reader\u2019s attention quickly. Using images in email is important because people retain 80% of what they see and just 20% of what they read<\/li>\n\n\n\n<li>The email lets subscribers know that the process is quick and easy, reducing any friction that might arise from people being too busy to finish signing up<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"2-welcome-ecommerce-emails\" name=\"2-welcome-ecommerce-emails\" data-animate data-destination=\"2-welcome-ecommerce-emails\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Welcome ecommerce emails<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"373\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Little-Whimsy-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Little-Whimsy-Email-Example-32x137.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Little-Whimsy-Email-Example-200x858.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Little-Whimsy-Email-Example.png 373w\"\n            data-width=\"373\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"373\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Adding people to your list without sending a<a href=\"https:\/\/flodesk.com\/blog\/welcome-email-templates\/\"> welcome email<\/a> is like inviting guests to an event and ignoring them when they arrive. If you skip this chance to connect with your subscribers, you\u2019ll be missing out on a lot of engagement opportunities.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Welcome emails generate four times more opens and<a href=\"https:\/\/www.invespcro.com\/blog\/welcome-emails\/\"> five times more clicks<\/a> than regular email newsletters because your new subscribers expect to receive one. With Flodesk, you can<a href=\"https:\/\/flodesk.com\/blog\/how-to-automate-a-welcome-email\/\"> easily automate your welcome emails<\/a> in five easy steps.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Takeaways from this<\/strong><a href=\"https:\/\/littlewhimsy.co.nz\/\"><strong> <\/strong><strong>Little Whimsy<\/strong><\/a><strong> example:&nbsp;<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>It uses beautiful graphics and design to draw readers in&nbsp;<\/li>\n\n\n\n<li>It communicates excitement and makes new subscribers feel welcome&nbsp;<\/li>\n\n\n\n<li>It sets clear expectations about what new subscribers can expect in the future&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Want more subscribers?<\/em> Check out<a href=\"https:\/\/flodesk.com\/blog\/how-to-build-an-email-list\/\"> How to Build an Email List: 11 Swift Steps to Find Subscribers<\/a><\/p>\n<\/div>\n\n<div id=\"3-promotional-ecommerce-email\" name=\"3-promotional-ecommerce-email\" data-animate data-destination=\"3-promotional-ecommerce-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Promotional ecommerce email<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"658\"\n  data-height=\"1336\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Hair-for-the-Girls-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Hair-for-the-Girls-Email-Example-32x65.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Hair-for-the-Girls-Email-Example-200x406.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Hair-for-the-Girls-Email-Example-450x914.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Hair-for-the-Girls-Email-Example.png 658w\"\n            data-width=\"658\"\n      data-height=\"1336\"\n      data-fit=\"cover\"\n      width=\"658\"\n      height=\"1336\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Your customers want promotional emails\u2014<a href=\"https:\/\/www.statista.com\/statistics\/434649\/promotional-email-frequency-preference-usa-consumer\/\">49% of consumers<\/a> say they\u2019d like to receive this type of email from their favorite brands. In addition, <a href=\"https:\/\/www.marketingsherpa.com\/article\/chart\/how-customers-want-promo-emails\">86% of consumers<\/a> would like to receive promotional emails from companies they do business with at least monthly while<a href=\"https:\/\/www.marketingsherpa.com\/article\/chart\/how-customers-want-promo-emails\"> 15%<\/a> would like to get these emails daily.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Takeaways from this<\/strong><a href=\"https:\/\/www.hairforthegirls.com\/\"><strong> <\/strong><strong>Hair For The Girls<\/strong><\/a><strong> email template example:&nbsp;<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>It includes an irresistible offer&nbsp;<\/li>\n\n\n\n<li>The offer is only available for a limited time, creating a sense of urgency&nbsp;<\/li>\n\n\n\n<li>The clear call to action makes it easy for customers to redeem the offer&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Want to send the right offer to the right person?<\/em> Read<a href=\"https:\/\/flodesk.com\/blog\/targeted-email-marketing\/\"> How to Use Targeted Email Marketing to Boost Conversion Rates<\/a><\/p>\n<\/div>\n\n<div id=\"4-cart-abandonment-ecommerce-email\" name=\"4-cart-abandonment-ecommerce-email\" data-animate data-destination=\"4-cart-abandonment-ecommerce-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. Cart abandonment ecommerce email<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"594\"\n  data-height=\"715\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Chewy-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Chewy-Email-Example-32x39.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Chewy-Email-Example-200x241.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Chewy-Email-Example-450x542.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Chewy-Email-Example.png 594w\"\n            data-width=\"594\"\n      data-height=\"715\"\n      data-fit=\"cover\"\n      width=\"594\"\n      height=\"715\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The<a href=\"https:\/\/www.invespcro.com\/blog\/shopping-cart-abandonment-rate-statistics-infographic\/\"> average cart abandonment<\/a> rate is 65.23%. That means at least 6 in 10 customers will fill their shopping carts and then leave without completing their purchase. Sending cart abandonment emails can help you recover some of those sales.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When sending<a href=\"https:\/\/flodesk.com\/blog\/abandoned-cart-email-examples\/\"> cart abandonment emails<\/a>, don\u2019t be afraid to remind customers more than once. Sending three emails about an abandoned shopping cart instead of just one increases the <a href=\"https:\/\/blog.salesmanago.com\/marketing-automation\/sending-3-abandoned-cart-emails-results-in-69-more-orders\/\" class=\"broken_link\">number of purchases by 69%<\/a>.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Takeaways from this<\/strong><strong> <\/strong><strong>Chewy<\/strong><strong> example:&nbsp;<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>It attempts to alleviate friction by offering free shipping on orders over $49\u2014a smart play considering <a href=\"https:\/\/leadpost.com\/cart-abandonment-rate\/\">68% of carts<\/a> are abandoned due to shipping-related issues&nbsp;<\/li>\n\n\n\n<li>The graphics and imagery are on-brand and perfect for Chewy\u2019s target audience of pet owners<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\t<a class=\"cta-image-block has-button\" style=\"background-color: #E3A525; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-image-block__wrapper\">\n\t\t<div class=\"cta-image-block__content\">\n\t\t\t\t\t\t\t<h3 class=\"cta-image-block__headline\">Design emails people love to get with Flodesk<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"cta-image-block__text\">\n\t\t\t\t\t<p>Choose your favorite template, make it yours, and send or automate it in minutes.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<button class=\"cta-image-block__button\" style=\"background-color: #000000; color: #FFFFFF;\">\n\t\t\t\t\tTry it free\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"cta-image-block__image\">\n\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/flodesk-emails.png\"\/>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"5-order-confirmation-ecommerce-email\" name=\"5-order-confirmation-ecommerce-email\" data-animate data-destination=\"5-order-confirmation-ecommerce-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. Order confirmation ecommerce email<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"479\"\n  data-height=\"792\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Patagonia-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Patagonia-Email-Example-32x53.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Patagonia-Email-Example-200x331.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Patagonia-Email-Example-450x744.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Patagonia-Email-Example.png 479w\"\n            data-width=\"479\"\n      data-height=\"792\"\n      data-fit=\"cover\"\n      width=\"479\"\n      height=\"792\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Finally made a sale?<\/em> Don\u2019t forget to confirm the order.<a href=\"https:\/\/www.practicalecommerce.com\/Order-Confirmation-Emails-Can-Build-Loyalty-Sell-More\"> 64% of shoppers<\/a> consider order confirmation emails to be the most valuable messages in their inboxes.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Takeaways from this<\/strong><a href=\"https:\/\/www.patagonia.com\/home\/\"><strong> <\/strong><strong>Patagonia<\/strong><\/a><strong> example:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>It clearly thanks the customer for their purchase with no other intent or distractions, creating a good customer experience&nbsp;<\/li>\n\n\n\n<li>It lets the customer know exactly what to expect next (a shipping confirmation), which makes it more likely that they\u2019ll open the next email<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"6-thank-you-ecommerce-emails\" name=\"6-thank-you-ecommerce-emails\" data-animate data-destination=\"6-thank-you-ecommerce-emails\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">6. Thank you ecommerce emails<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"441\"\n  data-height=\"775\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Sigfus-Email-Example-1.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Sigfus-Email-Example-1-32x56.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Sigfus-Email-Example-1-200x351.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Sigfus-Email-Example-1.png 441w\"\n            data-width=\"441\"\n      data-height=\"775\"\n      data-fit=\"cover\"\n      width=\"441\"\n      height=\"775\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Sending<a href=\"https:\/\/flodesk.com\/blog\/thank-you-email-templates-for-ecommerce\/\"> thank you emails<\/a> is a great way for ecommerce brands to connect with customers in a more personal way, building an online experience that\u2019s similar to shopping in person. And brands that provide a superior customer experience bring in<a href=\"https:\/\/www.retailcustomerexperience.com\/blogs\/why-personalization-is-key-for-retail-customer-experiences\/\"> 5.7 times more revenue<\/a> than those that don\u2019t.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Takeaways from this<\/strong><a href=\"https:\/\/www.sigfusdesigns.com\/\"><strong> <\/strong><strong>Sigfus Designs<\/strong><\/a><strong> example:&nbsp;<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>The email encourages subscribers to make a purchase by including a limited-time discount code for 10% off any order&nbsp;<\/li>\n\n\n\n<li>It makes subscribers feel like they\u2019re VIPs by giving them the inside scoop on a new product release<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"7-product-launch-ecommerce-emails\" name=\"7-product-launch-ecommerce-emails\" data-animate data-destination=\"7-product-launch-ecommerce-emails\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">7. Product launch ecommerce emails<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"409\"\n  data-height=\"784\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/RJ-Home-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/RJ-Home-Email-Example-32x61.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/RJ-Home-Email-Example-200x383.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/RJ-Home-Email-Example.png 409w\"\n            data-width=\"409\"\n      data-height=\"784\"\n      data-fit=\"cover\"\n      width=\"409\"\n      height=\"784\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Your newsletter subscribers are your most loyal customers, and they\u2019ll probably be the first to buy your new products. So it only makes sense to let them know when you\u2019re getting ready to launch.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can build anticipation before your launch by creating stand-alone<a href=\"https:\/\/flodesk.com\/blog\/product-launch-email-template\/\"> product launch emails<\/a> or, even better,<a href=\"http:\/\/help.flodesk.com\/en\/articles\/3200783-how-to-create-your-first-workflow\"> creating a sales funnel with Flodesk Workflows<\/a>. Product launch emails can include feature announcements, pre-order offers, <a href=\"https:\/\/flodesk.com\/blog\/how-to-write-an-invitation-email-for-an-event\/\">event invitations<\/a>, or future launch plans.\u00a0<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Takeaways from this<\/strong><a href=\"https:\/\/shoprjhome.com\/\"><strong> <\/strong><strong>RJ Home<\/strong><\/a><strong> example above:&nbsp;<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>It builds anticipation by announcing a new product release without showing the actual products. Instead, it gives subscribers the time and date that they can log on to see the new lineup&nbsp;<\/li>\n\n\n\n<li>It uses a single call to action button that lets readers know exactly what to do (shop now). More isn\u2019t always better when it comes to CTAs\u2014we recommend<a href=\"https:\/\/university.flodesk.com\/connect-with-your-audience\"> using only one when possible<\/a><em> (and never more than three)<\/em> so that the reader doesn\u2019t get overwhelmed with choices&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Want to learn more about optimizing your emails?<\/em> Check out<a href=\"https:\/\/flodesk.com\/blog\/email-optimization\/\"> 10 Email Optimization Strategies for Big Wins in Your Next Campaign<\/a>.<\/p>\n<\/div>\n\n<div id=\"8-informational-ecommerce-email\" name=\"8-informational-ecommerce-email\" data-animate data-destination=\"8-informational-ecommerce-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">8. Informational ecommerce email<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"483\"\n  data-height=\"821\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Everything-Just-Baked-Email-Example-1.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Everything-Just-Baked-Email-Example-1-32x54.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Everything-Just-Baked-Email-Example-1-200x340.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Everything-Just-Baked-Email-Example-1-450x765.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Everything-Just-Baked-Email-Example-1.png 483w\"\n            data-width=\"483\"\n      data-height=\"821\"\n      data-fit=\"cover\"\n      width=\"483\"\n      height=\"821\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As we mentioned earlier, people want informational content from your<a href=\"https:\/\/flodesk.com\/blog\/ecommerce-newsletter-examples\/\"> ecommerce newsletters<\/a>. They want to learn new things and stay up-to-date on what\u2019s happening with your brand.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Takeaways from this<\/strong><a href=\"https:\/\/www.everythingjustbaked.com\/\"><strong> <\/strong><strong>Everything Just Baked<\/strong><\/a><strong> example:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>It provides a curated list of the brand\u2019s favorite products to help customers decide what to order next&nbsp;<\/li>\n\n\n\n<li>The unique language in each CTA makes the brand more relatable and entices people to take action<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"9-the-social-media-ecommerce-email\" name=\"9-the-social-media-ecommerce-email\" data-animate data-destination=\"9-the-social-media-ecommerce-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">9. The social media ecommerce email<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"661\"\n  data-height=\"860\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Jo-and-Co-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Jo-and-Co-Email-Example-32x42.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Jo-and-Co-Email-Example-200x260.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Jo-and-Co-Email-Example-450x585.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Jo-and-Co-Email-Example.png 661w\"\n            data-width=\"661\"\n      data-height=\"860\"\n      data-fit=\"cover\"\n      width=\"661\"\n      height=\"860\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>People sign up to receive your emails because they like your brand and want to stay connected. Social media gives your loyal subscribers another way to do that\u2014while giving you another way to reach them.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Takeaways from this<\/strong><a href=\"https:\/\/www.instagram.com\/joelleelizabethandco\/\"><strong> <\/strong><strong>Jo &amp; Co.<\/strong><\/a><strong> example:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>It includes a direct link to their YouTube video in the email, allowing subscribers to watch right away<a href=\"https:\/\/snov.io\/blog\/email-marketing-statistics\/#:~:text=Attaching%20a%20video%20in%20an,watch%20it%20on%20mobile%20devices.\">&nbsp;<\/a><\/li>\n\n\n\n<li>It also includes a link to follow them on Instagram so that users can choose the channel that they prefer or use the most<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\t<a class=\"cta-image-block has-button\" style=\"background-color: #5A71B6; color:#C0DFF5;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-image-block__wrapper\">\n\t\t<div class=\"cta-image-block__content\">\n\t\t\t\t\t\t\t<h3 class=\"cta-image-block__headline\">Create stunning emails every time<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"cta-image-block__text\">\n\t\t\t\t\t<p>Flodesk&#8217;s ecommerce templates are designed to captivate your audience, showcase your products, and increase your sales.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<button class=\"cta-image-block__button\" style=\"background-color: #FFFFFF; color: #000000;\">\n\t\t\t\t\tTry Flodesk free\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"cta-image-block__image\">\n\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/08\/image-4.png\"\/>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"6-flodesk-email-templates-for-ecommerce\" name=\"6-flodesk-email-templates-for-ecommerce\" data-animate data-destination=\"6-flodesk-email-templates-for-ecommerce\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">6 Flodesk email templates for ecommerce<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Start designing beautiful welcome offers, early bird discount alerts, sale announcements\u2014you name it. Flodesk\u2019s library of stunning email templates have everything ecommerce brands need to stand out and sell.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are six Flodesk email templates you\u2019ll love and their features:<\/p>\n<\/div>\n\n<div id=\"1-sale-announcements\" name=\"1-sale-announcements\" data-animate data-destination=\"1-sale-announcements\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Sale announcements<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"338\"\n  data-height=\"653\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/image122.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/image122-32x62.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/image122-200x386.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/image122.png 338w\"\n            data-width=\"338\"\n      data-height=\"653\"\n      data-fit=\"cover\"\n      width=\"338\"\n      height=\"653\"\n      loading=\"eager\"\n      alt=\"Sale announcement template\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n\n<div class=\"cta-button-block\">\n\n\t<button class=\"cta-button-block__button\" style=\"background-color: #5A71B6; color: #FFFFFF;\">\n\t\t\t\t\t<a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t\tUse this template\t\t\t<\/a>\n\t\t\t<\/button>\n\n<\/div>\n\n<div id=\"why-youll-love-this-template\" name=\"why-youll-love-this-template\" data-animate data-destination=\"why-youll-love-this-template\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Why you\u2019ll love this template<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Draws readers with a simple and clear image\u2014with an irresistible sticker banner that shows the sale price immediately&nbsp;&nbsp;<\/li>\n\n\n\n<li>It includes persuasive copy to inspire your email, like \u201cSale\u201d and \u201cToday only\u201d&nbsp;<\/li>\n\n\n\n<li>The text highlights the product\u2019s key traits and includes an exciting one-time discount&nbsp;&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"2-welcome-email-to-new-customers\" name=\"2-welcome-email-to-new-customers\" data-animate data-destination=\"2-welcome-email-to-new-customers\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Welcome email to new customers<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"314\"\n  data-height=\"641\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/image19.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/image19-32x65.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/image19-200x408.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/image19.png 314w\"\n            data-width=\"314\"\n      data-height=\"641\"\n      data-fit=\"cover\"\n      width=\"314\"\n      height=\"641\"\n      loading=\"eager\"\n      alt=\"Welcome email to new customers template\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n\n<div class=\"cta-button-block\">\n\n\t<button class=\"cta-button-block__button\" style=\"background-color: #5A71B6; color: #FFFFFF;\">\n\t\t\t\t\t<a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t\tUse this template\t\t\t<\/a>\n\t\t\t<\/button>\n\n<\/div>\n\n<div id=\"why-youll-love-this-template\" name=\"why-youll-love-this-template\" data-animate data-destination=\"why-youll-love-this-template\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Why you\u2019ll love this template<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>It includes room to express your gratitude to new subscribers or customers through a short and sweet message<\/li>\n\n\n\n<li>The beautifully spaced-out images let subscribers get a peek into the brand and what\u2019s to come<\/li>\n\n\n\n<li>The template can be hyper-personalized for each subscriber to capture tailor the journey<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"3-multi-part-newsletter\" name=\"3-multi-part-newsletter\" data-animate data-destination=\"3-multi-part-newsletter\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Multi-part newsletter<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"280\"\n  data-height=\"589\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/image141.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/image141-32x67.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/image141-200x421.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/image141.png 280w\"\n            data-width=\"280\"\n      data-height=\"589\"\n      data-fit=\"cover\"\n      width=\"280\"\n      height=\"589\"\n      loading=\"eager\"\n      alt=\"Multi-part newsletter template\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n\n<div class=\"cta-button-block\">\n\n\t<button class=\"cta-button-block__button\" style=\"background-color: #5A71B6; color: #FFFFFF;\">\n\t\t\t\t\t<a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t\tUse this template\t\t\t<\/a>\n\t\t\t<\/button>\n\n<\/div>\n\n<div id=\"why-youll-love-this-template\" name=\"why-youll-love-this-template\" data-animate data-destination=\"why-youll-love-this-template\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Why you\u2019ll love this template<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>It has a terrific layout with multiple sections to add various updates, like product launches, ongoing offers, trending articles, upcoming events, and more<\/li>\n\n\n\n<li>Keeps your customers and subscribers in the know about your brand and industry<\/li>\n\n\n\n<li>The pleasing design makes the email eye-catching and easy-to-read<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"4-thank-you-email\" name=\"4-thank-you-email\" data-animate data-destination=\"4-thank-you-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. Thank you email<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"316\"\n  data-height=\"636\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/image10.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/image10-32x64.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/image10-200x403.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/image10.png 316w\"\n            data-width=\"316\"\n      data-height=\"636\"\n      data-fit=\"cover\"\n      width=\"316\"\n      height=\"636\"\n      loading=\"eager\"\n      alt=\"Thank you email template\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n\n<div class=\"cta-button-block\">\n\n\t<button class=\"cta-button-block__button\" style=\"background-color: #5A71B6; color: #FFFFFF;\">\n\t\t\t\t\t<a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t\tUse this template\t\t\t<\/a>\n\t\t\t<\/button>\n\n<\/div>\n\n<div id=\"why-youll-love-this-template\" name=\"why-youll-love-this-template\" data-animate data-destination=\"why-youll-love-this-template\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Why you\u2019ll love this template<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>It makes subscribers feel valued with a simple yet impactful message highlighting how they\u2019re a huge part of the brand\u2019s journey<\/li>\n\n\n\n<li>The minimalist design is easy on the eye and can be customized with brand colors and images<\/li>\n\n\n\n<li>It offers an undeniable discount, elevates the product collection, and features a persuasive call to action (CTA) button to browse products&nbsp;&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"5-favorite-products-roundup-email\" name=\"5-favorite-products-roundup-email\" data-animate data-destination=\"5-favorite-products-roundup-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. Favorite products roundup email<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"310\"\n  data-height=\"616\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/image15.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/image15-32x64.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/image15-200x397.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/image15.png 310w\"\n            data-width=\"310\"\n      data-height=\"616\"\n      data-fit=\"cover\"\n      width=\"310\"\n      height=\"616\"\n      loading=\"eager\"\n      alt=\"Favorite products roundup email template\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n\n<div class=\"cta-button-block\">\n\n\t<button class=\"cta-button-block__button\" style=\"background-color: #5A71B6; color: #FFFFFF;\">\n\t\t\t\t\t<a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t\tUse this template\t\t\t<\/a>\n\t\t\t<\/button>\n\n<\/div>\n\n<div id=\"why-youll-love-this-template\" name=\"why-youll-love-this-template\" data-animate data-destination=\"why-youll-love-this-template\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Why you\u2019ll love this template<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>You can use this template to share user-generated content, such as customers\u2019 most-loved products, with direct links to shop and place orders&nbsp;<\/li>\n\n\n\n<li>It\u2019s perfect for sharing high-conversion content, like product descriptions and social proof<\/li>\n\n\n\n<li>The listicle style with CTA buttons makes the template super engaging and clickable&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"6-one-time-sale-email-with-social-proof\" name=\"6-one-time-sale-email-with-social-proof\" data-animate data-destination=\"6-one-time-sale-email-with-social-proof\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">6. One-time sale email with social proof<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"312\"\n  data-height=\"618\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/image42.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/image42-32x63.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/image42-200x396.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/image42.png 312w\"\n            data-width=\"312\"\n      data-height=\"618\"\n      data-fit=\"cover\"\n      width=\"312\"\n      height=\"618\"\n      loading=\"eager\"\n      alt=\"One-time sale email with social proof template\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n\n<div class=\"cta-button-block\">\n\n\t<button class=\"cta-button-block__button\" style=\"background-color: #5A71B6; color: #FFFFFF;\">\n\t\t\t\t\t<a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t\tUse this template\t\t\t<\/a>\n\t\t\t<\/button>\n\n<\/div>\n\n<div id=\"why-youll-love-this-template\" name=\"why-youll-love-this-template\" data-animate data-destination=\"why-youll-love-this-template\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Why you\u2019ll love this template<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Creates urgency with its copy, using phrases like \u201cfor the next 24 hours only\u201d<\/li>\n\n\n\n<li>The messaging weaves together storytelling that builds excitement for the one-time, limited-stock offer<\/li>\n\n\n\n<li>It showcases real customer reviews, boosting the brand\u2019s credibility<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"send-ecommerce-emails-your-customers-love-to-open\" name=\"send-ecommerce-emails-your-customers-love-to-open\" data-animate data-destination=\"send-ecommerce-emails-your-customers-love-to-open\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Send ecommerce emails your customers love to open<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Email campaigns can have a huge impact on your bottom line as an ecommerce business\u2014boosting sales, building relationships with customers, and creating a positive brand experience.\u00a0<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>All of this is especially true if you use <a href=\"https:\/\/app.flodesk.com\/emails\/templates\">effective ecommerce email templates<\/a>, like the ones offered by Flodesk. As the fastest-growing email marketing company, Flodesk makes sending beautiful emails easy and enjoyable. <a href=\"https:\/\/app.flodesk.com\/sign-up\">Try it free for 30 days<\/a>, no credit card required.<\/p>\n<\/div>\n\n<div id=\"ecommerce-email-templates-faqs\" name=\"ecommerce-email-templates-faqs\" data-animate data-destination=\"ecommerce-email-templates-faqs\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Ecommerce email templates FAQs<\/h2>\n<\/div>\n\n<div id=\"1-what-is-an-ecommerce-email\" name=\"1-what-is-an-ecommerce-email\" data-animate data-destination=\"1-what-is-an-ecommerce-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. What is an ecommerce email?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>An ecommerce email is an email that\u2019s sent from an ecommerce business to an existing or potential customer. These emails can be promotional (such as special offers and discounts) or informational (newsletters, product launches, and more). They can also be transactional, which means they\u2019re sent in response to a customer\u2019s action.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Transactional emails are typically sent automatically\u2014after a customer makes a purchase, for example. These emails include welcome emails, order confirmations, shipping notifications, and more.<\/p>\n<\/div>\n\n<div id=\"2-how-do-i-write-an-ecommerce-email\" name=\"2-how-do-i-write-an-ecommerce-email\" data-animate data-destination=\"2-how-do-i-write-an-ecommerce-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. How do I write an ecommerce email?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The first step when writing an ecommerce email is to define both your target audience and the goal of your email. Next, craft an irresistible subject line and draft the body of your email. Then, include a compelling CTA that encourages subscribers to take action.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It\u2019s also important to incorporate good design practices when writing an ecommerce email to keep your subscribers engaged. Strong ecommerce email templates can make sure your emails have beautiful graphics, enough space between sections, plus on-brand colors and fonts.<\/p>\n<\/div>\n\n<div id=\"3-what-is-the-best-builder-for-ecommerce-email-templates\" name=\"3-what-is-the-best-builder-for-ecommerce-email-templates\" data-animate data-destination=\"3-what-is-the-best-builder-for-ecommerce-email-templates\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. What is the best builder for ecommerce email templates?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Flodesk is the best template builder for your <a href=\"https:\/\/flodesk.com\/blog\/ecommerce-marketing-strategies\/\">ecommerce marketing strategies<\/a> (although we may be a little biased). Why? Because Flodesk\u2019s intuitive builder and beautiful templates allow experts and beginners alike to design emails people love to get.\u00a0<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Plus, their proprietary Layout blocks truly set them apart from the competition. Layouts help members create custom graphics, design collages, and sign off every email with a specialty script font signature right within the email builder\u2014no third-party design software needed.&nbsp;Once emails are sent, Layout blocks render in a special way to ensure they\u2019ll look great on any device in any inbox.<a href=\"https:\/\/app.flodesk.com\/sign-up\"> Discover what you can do with Flodesk. Start free for 30 days.<\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>What\u2019s a low-cost way to attract customers to your online business? Ecommerce emails. Not only do ecommerce emails have an outstanding ROI, generating a potential $42 in sales for every dollar spent, but they\u2019re an excellent tool for building brand awareness and customer engagement.&nbsp; Examples of ecommerce emails include:&nbsp; A typical ecommerce email includes features [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[92],"tags":[16,7],"table_tags":[],"class_list":["post-3952","post","type-post","status-publish","format-standard","hentry","category-email-design","tag-content-ideas","tag-templates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>9 Ecommerce Email Examples &amp; Templates for Soaring Sales<\/title>\n<meta name=\"description\" content=\"Explore the best ecommerce email examples, types and templates of 2023 and go beyond simple welcome emails or abandoned cart reminders\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/ecommerce-email-templates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 Ecommerce Email Examples &amp; Templates for Soaring Sales\" \/>\n<meta property=\"og:description\" content=\"Explore the best ecommerce email examples, types and templates of 2023 and go beyond simple welcome emails or abandoned cart reminders\" \/>\n<meta property=\"og:url\" content=\"https:\/\/flodesk.com\/blog\/ecommerce-email-templates\/\" \/>\n<meta property=\"og:site_name\" content=\"Flodesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-20T12:37:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-29T19:02:38+00:00\" \/>\n<meta name=\"author\" content=\"Fer Villanueva\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fer Villanueva\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/flodesk.com\/blog\/ecommerce-email-templates\/\",\"url\":\"https:\/\/flodesk.com\/blog\/ecommerce-email-templates\/\",\"name\":\"9 Ecommerce Email Examples & Templates for Soaring Sales\",\"isPartOf\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#website\"},\"datePublished\":\"2023-09-20T12:37:12+00:00\",\"dateModified\":\"2026-04-29T19:02:38+00:00\",\"author\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/e213f7cfc9cd7027fbc5bb90e07492d2\"},\"description\":\"Explore the best ecommerce email examples, types and templates of 2023 and go beyond simple welcome emails or abandoned cart reminders\",\"breadcrumb\":{\"@id\":\"https:\/\/flodesk.com\/blog\/ecommerce-email-templates\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/flodesk.com\/blog\/ecommerce-email-templates\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/flodesk.com\/blog\/ecommerce-email-templates\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/flodesk.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"9 E-commerce email templates and examples that inspire sales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/flodesk.com\/blog\/#website\",\"url\":\"https:\/\/flodesk.com\/blog\/\",\"name\":\"Flodesk\",\"description\":\"A blog sharing email marketing strategies and best practices for small business owners\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/flodesk.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/e213f7cfc9cd7027fbc5bb90e07492d2\",\"name\":\"Fer Villanueva\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/508b4b9727899c5a78a441451db72c7280f2aaab43e819000a6389c75a7d2eb7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/508b4b9727899c5a78a441451db72c7280f2aaab43e819000a6389c75a7d2eb7?s=96&d=mm&r=g\",\"caption\":\"Fer Villanueva\"},\"description\":\"Meet Fer, the Lifecycle Marketing Manager at Flodesk who knows just when to hit \u201csend.\u201d A decade into crafting emails, she\u2019s your go-to for anything techy and coded. 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