{"id":3925,"date":"2022-06-14T14:57:15","date_gmt":"2022-06-14T22:57:15","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=3925"},"modified":"2023-06-20T00:40:44","modified_gmt":"2023-06-20T08:40:44","slug":"newsletter-branding","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/newsletter-branding\/","title":{"rendered":"7 Email &#038; Newsletter Branding Ideas to Build Brand Awareness &#038; Authenticity"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p>Did you know that most people receive over <a href=\"https:\/\/www.radicati.com\/wp\/wp-content\/uploads\/2015\/02\/Email-Statistics-Report-2015-2019-Executive-Summary.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">200<\/a> emails a day? That\u2019s a lot of competition in the inbox.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Luckily, you can use branded newsletters to stand out from the crowd. In fact, by just using a signature brand color, you can increase brand recognition up to <a href=\"https:\/\/www.rebootonline.com\/blog\/what-importance-colour-brand-recognition\/\" target=\"_blank\" rel=\"noreferrer noopener\">80%<\/a>.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For example, imagine Isla signs up to receive newsletters from Flodesk. Right away, she gets an email from Lindsay at Flodesk, welcoming her to the list. The email uses the same logo, fonts, and colors as the company\u2019s website, and Isla immediately recognizes the brand.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A few days later, she receives another email from Flodesk with their weekly newsletter. The overall look and feel of the email are the same as the first, creating a consistently positive experience for Isla and building trust.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Pretty soon, Isla knows what to expect from Flodesk\u2019s newsletters. She recognizes their brand in her inbox and chooses to engage with their familiar emails instead of other, less familiar ones.&nbsp;&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To help you get the same results, we\u2019ve compiled some ideas for branding your newsletters along with best practices once you get started.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>But first\u2026<\/em><\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #6b1030; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #6b1030;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"why-include-your-brand-identity-in-email-marketing\" name=\"why-include-your-brand-identity-in-email-marketing\" data-animate data-destination=\"why-include-your-brand-identity-in-email-marketing\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Why include your brand identity in email marketing?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are three major benefits newsletter branding brings to your business.<\/p>\n<\/div>\n\n<div id=\"customers-easily-remember-your-brand\" name=\"customers-easily-remember-your-brand\" data-animate data-destination=\"customers-easily-remember-your-brand\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Customers easily remember your brand<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In a <a href=\"https:\/\/www.rebootonline.com\/blog\/what-importance-colour-brand-recognition\/\" target=\"_blank\" rel=\"noreferrer noopener\">recent study<\/a>, a graphic designer created logos for five made-up companies and showed them to participants. After 10 minutes with the logos, 78% were able to recall the primary color of the logo, compared to only 43% who were able to remember the name.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This demonstrates that color is more important to brand recognition than even the name of your business. And quickly building brand recognition is super important in email marketing. The more your subscribers recognize your brand, the more likely they are to open your emails.<\/p>\n<\/div>\n\n<div id=\"create-a-consistent-customer-experience\" name=\"create-a-consistent-customer-experience\" data-animate data-destination=\"create-a-consistent-customer-experience\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Create a consistent customer experience<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When you include your brand identity in your newsletter and the customer consistently has a positive experience, they begin to associate that positivity and consistency with your brand.&nbsp; This builds trust, awareness, authenticity and loyalty\u2014all good things!<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>And even though <a href=\"https:\/\/martechseries.com\/mts-insights\/guest-authors\/brand-consistency-issues-hinder-marketers-ability-tackle-customer-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">87% of marketers<\/a> know brand consistency is the key to building a positive customer experience, less than 60% say their messaging, visuals and voice are consistent. This gives you a chance to stand out.<\/p>\n<\/div>\n\n<div id=\"position-your-brand-as-a-leader-in-your-industry\" name=\"position-your-brand-as-a-leader-in-your-industry\" data-animate data-destination=\"position-your-brand-as-a-leader-in-your-industry\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Position your brand as a leader in your industry<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Most newsletters educate customers or provide information in one way or another. And when you include your brand alongside your expertise, readers begin to associate them together. Your brand becomes the expert, and customers see you as a leader in the industry.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Read next:<\/strong> <a href=\"https:\/\/flodesk.com\/blog\/newsletter-cost\/\">The Ultimate Newsletter Cost Breakdown to Maximize ROI<\/a><\/p>\n<\/div>\n\n<div id=\"7-newsletter-branding-ideas\" name=\"7-newsletter-branding-ideas\" data-animate data-destination=\"7-newsletter-branding-ideas\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">7 newsletter branding ideas<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Now that you know why it\u2019s important to brand your newsletters, here are seven ways you can implement it.<\/p>\n<\/div>\n\n<div id=\"1-tell-a-story\" name=\"1-tell-a-story\" data-animate data-destination=\"1-tell-a-story\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Tell a story<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"590\"\n  data-height=\"869\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/AnIndigoDay-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/AnIndigoDay-Email-Example-32x47.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/AnIndigoDay-Email-Example-200x295.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/AnIndigoDay-Email-Example-450x663.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/AnIndigoDay-Email-Example.png 590w\"\n            data-width=\"590\"\n      data-height=\"869\"\n      data-fit=\"cover\"\n      width=\"590\"\n      height=\"869\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this newsletter from Jessica over at <a href=\"https:\/\/anindigoday.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">An Indigo Day<\/a>, she kicks things off with a little story about her week. It\u2019s nothing huge or in-depth, but it\u2019s plenty to draw readers in and make a personal connection. In just a few sentences, you feel like you really know her (and Pork!).&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Using storytelling like this in your branded newsletter can be incredibly powerful\u2014making your brand up to <a href=\"https:\/\/www.quantified.ai\/blog\/storytelling-22-times-more-memorable\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">22x more memorable<\/a>. It\u2019s like the secret sauce you need to connect with your audience.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re new to storytelling, we recommend watching this video on <a href=\"https:\/\/university.flodesk.com\/founder-story\">3 Steps to Tell Your Founder Story<\/a>.<\/p>\n<\/div>\n\n<div id=\"2-educate-your-readers\" name=\"2-educate-your-readers\" data-animate data-destination=\"2-educate-your-readers\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Educate your readers<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"660\"\n  data-height=\"601\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Her-First-100K-The-Debt-Avalanche-Method.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Her-First-100K-The-Debt-Avalanche-Method-32x29.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Her-First-100K-The-Debt-Avalanche-Method-200x182.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Her-First-100K-The-Debt-Avalanche-Method-450x410.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Her-First-100K-The-Debt-Avalanche-Method.png 660w\"\n            data-width=\"660\"\n      data-height=\"601\"\n      data-fit=\"cover\"\n      width=\"660\"\n      height=\"601\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this newsletter from <a href=\"https:\/\/herfirst100k.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Her First 100K<\/a>, Tori educates her readers on getting out of debt using the avalanche method. Not only does this demonstrate her brand authority by showcasing expertise in the industry, but it also gives readers what they want\u2014information.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In fact, the <a href=\"https:\/\/blog.disqus.com\/why-people-subscribe-to-email-newsletters#:~:text=We%20then%20asked%20you%20why,a%20website%20(35.8%25).\" target=\"_blank\" rel=\"noreferrer noopener\">number one reason<\/a> people subscribe to newsletters is to learn more about a topic that interests them, followed closely by staying up-to-date on website content.<\/p>\n<\/div>\n\n<div id=\"3-provide-value-with-on-brand-special-offers\" name=\"3-provide-value-with-on-brand-special-offers\" data-animate data-destination=\"3-provide-value-with-on-brand-special-offers\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Provide value with on-brand special offers<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"616\"\n  data-height=\"886\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Poor-Little-It-Girl-Discount-Code-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Poor-Little-It-Girl-Discount-Code-Example-32x46.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Poor-Little-It-Girl-Discount-Code-Example-200x288.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Poor-Little-It-Girl-Discount-Code-Example-450x647.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Poor-Little-It-Girl-Discount-Code-Example.png 616w\"\n            data-width=\"616\"\n      data-height=\"886\"\n      data-fit=\"cover\"\n      width=\"616\"\n      height=\"886\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this email from Cathy at <a href=\"https:\/\/www.poorlittleitgirl.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Poor Little It Girl<\/a>, she sprinkles in some extra value by offering an exclusive 20% discount code to her subscribers. And she keeps the discount code on-brand, using CATHY20.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Also, note how she places the discount at the end, almost like an afterthought? This is a good way to include promotional content in your newsletter without it feeling too salesy.<\/p>\n<\/div>\n\n<div id=\"4-take-readers-behind-the-scenes\" name=\"4-take-readers-behind-the-scenes\" data-animate data-destination=\"4-take-readers-behind-the-scenes\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. Take readers behind-the-scenes<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"689\"\n  data-height=\"683\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/The-Little-Posy-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/The-Little-Posy-Email-Example-32x32.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/The-Little-Posy-Email-Example-200x198.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/The-Little-Posy-Email-Example-450x446.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/The-Little-Posy-Email-Example.png 689w\"\n            data-width=\"689\"\n      data-height=\"683\"\n      data-fit=\"cover\"\n      width=\"689\"\n      height=\"683\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A great way to connect readers to your brand is by sharing behind-the-scenes information and making them feel like they have an insider view.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"740\"\n  data-height=\"872\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/The-Little-Posy-Email-Text-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/The-Little-Posy-Email-Text-Example-32x38.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/The-Little-Posy-Email-Text-Example-200x236.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/The-Little-Posy-Email-Text-Example-450x530.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/The-Little-Posy-Email-Text-Example-700x825.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/The-Little-Posy-Email-Text-Example.png 740w\"\n            data-width=\"740\"\n      data-height=\"872\"\n      data-fit=\"cover\"\n      width=\"740\"\n      height=\"872\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this email from <a href=\"https:\/\/www.littleposy.com.au\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Little Posy Co<\/a>, for example, they share personal images and stories about their growers in a question-and-answer format.<\/p>\n<\/div>\n\n<div id=\"5-share-company-news-and-product-updates\" name=\"5-share-company-news-and-product-updates\" data-animate data-destination=\"5-share-company-news-and-product-updates\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. Share company news and product updates<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"649\"\n  data-height=\"880\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/With-Grace-and-Gold-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/With-Grace-and-Gold-Email-Example-32x43.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/With-Grace-and-Gold-Email-Example-200x271.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/With-Grace-and-Gold-Email-Example-450x610.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/With-Grace-and-Gold-Email-Example.png 649w\"\n            data-width=\"649\"\n      data-height=\"880\"\n      data-fit=\"cover\"\n      width=\"649\"\n      height=\"880\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this email from <a href=\"https:\/\/withgraceandgold.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Grace and Gold<\/a>, co-founders Kelly and Andra share a new product with their readers <em>(the San Francisco Showit template)<\/em> along with some relevant company news.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This is a good way to keep subscribers connected to your brand. It builds the sense of a shared journey and also makes subscribers feel like they\u2019re getting the inside scoop.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Want to add more subscribers to your list?<\/em> Read <a href=\"https:\/\/flodesk.com\/blog\/email-marketing-lead-generation\/\">11 Email Marketing Lead Generation Tactics Your Subscribers Will Love<\/a><\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #6b1030; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #6b1030;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"6-say-thank-you\" name=\"6-say-thank-you\" data-animate data-destination=\"6-say-thank-you\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">6. Say thank you<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"582\"\n  data-height=\"532\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Haume-Email-Text-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Haume-Email-Text-Example-32x29.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Haume-Email-Text-Example-200x183.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Haume-Email-Text-Example-450x411.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Haume-Email-Text-Example.png 582w\"\n            data-width=\"582\"\n      data-height=\"532\"\n      data-fit=\"cover\"\n      width=\"582\"\n      height=\"532\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this email from home decor and lifestyle brand <a href=\"https:\/\/www.welcomehaume.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Haume<\/a>, Antoinette thanks her customers for supporting her both personally and professionally.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>And while this may not seem like it has much to do with branding, a simple <a href=\"https:\/\/flodesk.com\/blog\/thank-you-email-templates-for-ecommerce\/\">thank you message<\/a> like this goes a long way towards creating a positive customer experience\u2014which in turn becomes associated with your brand.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Plus, brands that create a superior customer experience bring in <a href=\"https:\/\/www.retailcustomerexperience.com\/blogs\/why-personalization-is-key-for-retail-customer-experiences\/\" target=\"_blank\" rel=\"noreferrer noopener\">5.7x more revenue<\/a> than those without.<\/p>\n<\/div>\n\n<div id=\"7-share-your-values\" name=\"7-share-your-values\" data-animate data-destination=\"7-share-your-values\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">7. Share your values<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"653\"\n  data-height=\"778\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Food-La-La-Ukraine-Fundraiser.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Food-La-La-Ukraine-Fundraiser-32x38.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Food-La-La-Ukraine-Fundraiser-200x238.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Food-La-La-Ukraine-Fundraiser-450x536.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Food-La-La-Ukraine-Fundraiser.png 653w\"\n            data-width=\"653\"\n      data-height=\"778\"\n      data-fit=\"cover\"\n      width=\"653\"\n      height=\"778\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this email from Lindsay at <a href=\"https:\/\/www.food-la-la.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Food La La,<\/a> she invites subscribers to join a donation-based cooking class to support Ukraine. Not only is Lindsay supporting a cause that\u2019s important to her, but she\u2019s also building her brand identity by sharing her values.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>And people want to buy from brands they identify with. In fact, when customers <a href=\"https:\/\/sproutsocial.com\/insights\/data\/social-media-connection\/\">feel <\/a><a href=\"https:\/\/sproutsocial.com\/insights\/data\/social-media-connection\/\" target=\"_blank\" rel=\"noreferrer noopener\">c<\/a><a href=\"https:\/\/sproutsocial.com\/insights\/data\/social-media-connection\/\">onnected to a brand<\/a>, 57% of them increase their spending with that brand and 76% buy from that company over a competitor.<\/p>\n<\/div>\n\n<div id=\"best-practices-for-sending-branded-emails\" name=\"best-practices-for-sending-branded-emails\" data-animate data-destination=\"best-practices-for-sending-branded-emails\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Best practices for sending branded emails<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Now that you have a few ideas for your newsletter emails, here are some best practices to keep in mind.<\/p>\n<\/div>\n\n<div id=\"always-include-your-logo\" name=\"always-include-your-logo\" data-animate data-destination=\"always-include-your-logo\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Always include your logo<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It only takes <a href=\"https:\/\/rocketium.com\/academy\/impact-visual-content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">13 milliseconds<\/a> for the human brain to process an image. This is why logos are so important\u2014they allow for nearly instantaneous brand recognition. The best place to put your logo is at the top of your newsletter, preferably in the center or to the left. If space allows, include your logo again at the bottom of the email.<\/p>\n<\/div>\n\n<div id=\"create-a-recognizable-sender-address-and-from-name\" name=\"create-a-recognizable-sender-address-and-from-name\" data-animate data-destination=\"create-a-recognizable-sender-address-and-from-name\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Create a recognizable sender address and \u2018from\u2019 name<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The &#8216;from&#8217; name is what shows up in most inboxes next to the subject line, identifying who the email is coming from. So be sure to set your<a href=\"https:\/\/help.flodesk.com\/en\/articles\/3804751-setting-the-from-name-and-email-address-for-your-sends\"> sending email address and &#8216;from&#8217; name<\/a> to something your subscribers will easily recognize as being you.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We love &#8216;from&#8217; names that include both your name and your brand\u2019s, like <em>&#8220;Michelle from Flodesk.&#8221;<\/em> The same goes with your sending address. Using your name and your brand is always great (michelle@flodesk.com), or you can use something more general but still friendly, like hello@flodesk.com.<\/p>\n<\/div>\n\n<div id=\"use-an-email-design-tool-or-template\" name=\"use-an-email-design-tool-or-template\" data-animate data-destination=\"use-an-email-design-tool-or-template\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Use an email design tool or template<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1298\"\n  data-height=\"756\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Example-of-Flodesk-Templates.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Example-of-Flodesk-Templates-32x19.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Example-of-Flodesk-Templates-200x116.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Example-of-Flodesk-Templates-450x262.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Example-of-Flodesk-Templates-700x408.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Example-of-Flodesk-Templates-1000x582.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Example-of-Flodesk-Templates.png 1298w\"\n            data-width=\"1298\"\n      data-height=\"756\"\n      data-fit=\"cover\"\n      width=\"1298\"\n      height=\"756\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>According to <a href=\"https:\/\/www.score.org\/blog\/simple-email-template-4-benefits-your-business#:~:text=With%20an%20email%20template%2C%20your,interact%20with%20over%20and%20over.\" target=\"_blank\" rel=\"noreferrer noopener\">SCORE<\/a>, a national nonprofit that advises small business owners, two out of three people prefer to read an email with a gorgeous design\u2014and four out of five people will delete an email right away if it isn\u2019t optimized for mobile.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>That\u2019s why SCORE recommends that businesses use an <a href=\"https:\/\/flodesk.com\/blog\/email-marketing-software-for-ecommerce\/\">email design tool<\/a> or template like <a href=\"https:\/\/flodesk.com\/\">Flodesk<\/a> to create newsletters and other marketing emails. A good template will also save you a ton of time, help you track metrics, allow you to personalize content and make it easy to stay on-brand.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em><strong>Read next:<\/strong> <a href=\"https:\/\/flodesk.com\/blog\/nonprofit-newsletter\/\">How to create a nonprofit newsletter<\/a><\/em><\/p>\n<\/div>\n\n<div id=\"use-consistent-brand-colors\" name=\"use-consistent-brand-colors\" data-animate data-destination=\"use-consistent-brand-colors\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Use consistent brand colors<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Remember how using a signature color can boost recognition by 80%?<\/em> If you\u2019re a Flodesk user, you can define a color palette for your brand under the \u201cbrand preferences\u201d tab in the main menu. Your palette can include up to five colors and will be easily accessible when you\u2019re designing emails and forms.<\/p>\n<\/div>\n\n<div id=\"use-stunning-graphics-and-visuals\" name=\"use-stunning-graphics-and-visuals\" data-animate data-destination=\"use-stunning-graphics-and-visuals\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Use stunning graphics and visuals<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1260\"\n  data-height=\"757\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Flodesk-Graphics-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Flodesk-Graphics-Example-32x19.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Flodesk-Graphics-Example-200x120.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Flodesk-Graphics-Example-450x270.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Flodesk-Graphics-Example-700x421.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Flodesk-Graphics-Example-1000x601.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Flodesk-Graphics-Example.png 1260w\"\n            data-width=\"1260\"\n      data-height=\"757\"\n      data-fit=\"cover\"\n      width=\"1260\"\n      height=\"757\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Graphics and visuals are must-haves in any email marketing campaign. They catch subscribers\u2019 attention, represent your brand and promote your call to action. However, creating gorgeous graphics from scratch is no easy task.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>That\u2019s why we recommend using design templates like the ones Flodesk provides. <a href=\"https:\/\/flodesk.com\/\">Flodesk<\/a> removes the need for any third-party design tools like Canva\u2014meaning you won\u2019t have to deal with downloading, uploading and sizing images for your email campaigns. Flodesk enables users to create gorgeous built-in visuals without ever leaving the platform.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Have a look at our <a href=\"https:\/\/flodesk.com\/blog\/newsletter-examples\/\">favorite newsletter examples<\/a> for more inspiration!<\/em><\/p>\n<\/div>\n\n<div id=\"optimize-your-layout\" name=\"optimize-your-layout\" data-animate data-destination=\"optimize-your-layout\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Optimize your layout<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To design emails that look professional and beautiful, put a 20 to 40-pixel spacer between each block in your email. This adds a light and airy feel to your design. Then make sure to check that your spacers are consistently placed between all blocks to avoid that icky \u201cbroken HTML\u201d look. Also, double-check that your selected spacer width looks nice on mobile screens and adjust it if needed.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Want to learn more about formatting your newsletter?<\/em> Read <a href=\"https:\/\/flodesk.com\/blog\/how-to-format-a-newsletter\/\">How to Format a Newsletter That Subscribers Will Want to Read<\/a> and <a href=\"https:\/\/flodesk.com\/blog\/how-to-create-a-newsletter-in-under-10-minutes\/\">How to Create a Newsletter in Under 10 Minutes<\/a>!<\/p>\n<\/div>\n\n<div id=\"include-a-personal-signature\" name=\"include-a-personal-signature\" data-animate data-destination=\"include-a-personal-signature\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Include a personal signature<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A personal signature adds a human touch to your newsletter, making it feel like it\u2019s coming from an actual person instead of a faceless company. And the people in your company, whether it\u2019s just you or a whole team, are part of your brand presence too.<\/p>\n<\/div>\n\n<div id=\"segment-your-audience\" name=\"segment-your-audience\" data-animate data-destination=\"segment-your-audience\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Segment your audience<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To make sure customers are having a good experience, you need to segment your audience so that you\u2019re only sending relevant information. For example, if you offer both photography and design services, you may have subscribers interested only in one or the other. Instead of lumping all your subscribers together, segment them by their interests and then send newsletters specific to each group.&nbsp;<\/p>\n<\/div>\n\n<div id=\"personalize-your-greeting\" name=\"personalize-your-greeting\" data-animate data-destination=\"personalize-your-greeting\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Personalize your greeting<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Flodesk makes it easy to customize your emails with your subscriber\u2019s name, improving the user experience. Need some examples of how you could use this? Here are some of our favorite personalized subject and email lines to grab your subscribers\u2019 attention:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><em>I&#8217;d love to get your thoughts on this, Kate<\/em><\/li>\n\n\n\n<li><em>Toya\u2014I wish more people asked me this<\/em><\/li>\n\n\n\n<li><em>Your next steps, Mike<\/em><\/li>\n\n\n\n<li><em>Hit reply and let me know if you\u2019re here for it, Tasha.<\/em><\/li>\n<\/ul>\n<\/div>\n\n<div id=\"send-emails-on-a-regular-but-not-too-frequent-basis\" name=\"send-emails-on-a-regular-but-not-too-frequent-basis\" data-animate data-destination=\"send-emails-on-a-regular-but-not-too-frequent-basis\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Send emails on a regular (but not too frequent) basis<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Find the sweet spot where you\u2019re showing up in the inbox often enough to be predictable but not so much that it\u2019s annoying. As a starting point, 90% of customers want to <a href=\"https:\/\/www.marketingsherpa.com\/article\/chart\/how-customers-want-promo-emails\" target=\"_blank\" rel=\"noreferrer noopener\">receive newsletters<\/a> at least monthly, and 60% want emails at least weekly.<\/p>\n<\/div>\n\n<div id=\"build-your-brand-with-flodesk-email-marketing\" name=\"build-your-brand-with-flodesk-email-marketing\" data-animate data-destination=\"build-your-brand-with-flodesk-email-marketing\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Build your brand with Flodesk email marketing<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Flodesk helps small business owners design beautifully branded emails that people love to get.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Our email templates make it easy to create custom graphics, design collages and sign off every email with a speciality script font signature.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Plus, Flodesk members are never penalized for successfully growing their lists. Subscriptions are $38\/month for unlimited email sends, unlimited subscribers and unlimited access to all features. <a href=\"https:\/\/flodesk.com\/\">Try Flodesk free today!<\/a><\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1600\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1.jpeg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-32x32.jpeg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-200x200.jpeg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-450x450.jpeg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-700x700.jpeg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-1000x1000.jpeg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-1400x1400.jpeg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1.jpeg 1600w\"\n            data-width=\"1600\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"1600\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"Flodesk template editing\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"newsletter-branding-faqs\" name=\"newsletter-branding-faqs\" data-animate data-destination=\"newsletter-branding-faqs\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Newsletter branding FAQs<\/h2>\n<\/div>\n\n<div id=\"1-how-do-you-brand-a-newsletter\" name=\"1-how-do-you-brand-a-newsletter\" data-animate data-destination=\"1-how-do-you-brand-a-newsletter\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. How do you brand a newsletter?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can brand a newsletter by using your company logo in the <a href=\"https:\/\/flodesk.com\/blog\/newsletter-header\/\">header<\/a>, primary brand color and consistent fonts. You should also use a consistent design style and layout and focus on creating positive experiences that customers will then associate with your brand.<\/p>\n<\/div>\n\n<div id=\"2-what-should-a-brand-newsletter-include\" name=\"2-what-should-a-brand-newsletter-include\" data-animate data-destination=\"2-what-should-a-brand-newsletter-include\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. What should a brand newsletter include?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Brand newsletters come in all shapes and sizes. They often include the following elements:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Company logo, colors, font and voice<\/li>\n\n\n\n<li>Information or educational tips<\/li>\n\n\n\n<li>Upcoming events<\/li>\n\n\n\n<li>Special offers<\/li>\n\n\n\n<li>Personalized content<\/li>\n\n\n\n<li>Stunning visuals<\/li>\n\n\n\n<li>Strong subject line<\/li>\n\n\n\n<li>Links to social media accounts<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"3-how-effective-are-newsletters\" name=\"3-how-effective-are-newsletters\" data-animate data-destination=\"3-how-effective-are-newsletters\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. How effective are newsletters?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Newsletters are hard to beat when it comes to return on investment (ROI). In fact, email marketing continues to pull in an ROI of $40 for every dollar spent\u2014higher than any other marketing channel. If you want to read more about the cost and effectiveness of newsletters, see our article on the topic: <a href=\"https:\/\/flodesk.com\/blog\/newsletter-cost\/\">The Ultimate Newsletter Cost Breakdown to Maximize ROI<\/a>.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Did you know that most people receive over 200 emails a day? That\u2019s a lot of competition in the inbox.&nbsp; Luckily, you can use branded newsletters to stand out from the crowd. In fact, by just using a signature brand color, you can increase brand recognition up to 80%.&nbsp; For example, imagine Isla signs up [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[15,16],"table_tags":[],"class_list":["post-3925","post","type-post","status-publish","format-standard","hentry","category-content","tag-best-practices","tag-content-ideas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Email &amp; Newsletter Branding Ideas to Boost Brand Awareness<\/title>\n<meta name=\"description\" content=\"Newsletter branding is a key part of email marketing, especially when you&#039;re looking to raise brand awareness and share your authentic voice.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/newsletter-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Email &amp; Newsletter Branding Ideas to Boost Brand Awareness\" \/>\n<meta property=\"og:description\" content=\"Newsletter branding is a key part of email marketing, especially when you&#039;re looking to raise brand awareness and share your authentic voice.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/flodesk.com\/blog\/newsletter-branding\/\" \/>\n<meta property=\"og:site_name\" content=\"Flodesk\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-14T22:57:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-20T08:40:44+00:00\" \/>\n<meta name=\"author\" content=\"Victor Ijidola\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Victor Ijidola\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/flodesk.com\/blog\/newsletter-branding\/\",\"url\":\"https:\/\/flodesk.com\/blog\/newsletter-branding\/\",\"name\":\"7 Email & Newsletter Branding Ideas to Boost Brand Awareness\",\"isPartOf\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#website\"},\"datePublished\":\"2022-06-14T22:57:15+00:00\",\"dateModified\":\"2023-06-20T08:40:44+00:00\",\"author\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/25eb9015bd7113b008952b0ca4fa27d2\"},\"description\":\"Newsletter branding is a key part of email marketing, especially when you're looking to raise brand awareness and share your authentic voice.\",\"breadcrumb\":{\"@id\":\"https:\/\/flodesk.com\/blog\/newsletter-branding\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/flodesk.com\/blog\/newsletter-branding\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/flodesk.com\/blog\/newsletter-branding\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/flodesk.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"7 Email &#038; Newsletter Branding Ideas to Build Brand Awareness &#038; Authenticity\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/flodesk.com\/blog\/#website\",\"url\":\"https:\/\/flodesk.com\/blog\/\",\"name\":\"Flodesk\",\"description\":\"A blog sharing email marketing strategies and best practices for small business owners\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/flodesk.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/25eb9015bd7113b008952b0ca4fa27d2\",\"name\":\"Victor Ijidola\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f9754f3d4848fe3cb45353e9aef02560cd9836b3ebc9de8ccc8234f2f8304f50?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f9754f3d4848fe3cb45353e9aef02560cd9836b3ebc9de8ccc8234f2f8304f50?s=96&d=mm&r=g\",\"caption\":\"Victor Ijidola\"},\"description\":\"Victor Ijidola is the CEO &amp; Content Lead at Premium Content Shop\u2014a content marketing agency for B2B and SaaS businesses. 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