{"id":3908,"date":"2023-07-26T14:30:00","date_gmt":"2023-07-26T22:30:00","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=3908"},"modified":"2026-04-29T10:15:07","modified_gmt":"2026-04-29T18:15:07","slug":"email-list-engagement-best-practices","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/email-list-engagement-best-practices\/","title":{"rendered":"11 Email list management best practices for business growth in 2024"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p>Brands put <em>tons <\/em>of effort into generating leads and growing their audiences. However, many email marketers exclusively focus on seeing their subscriber count grow and forget all about the maintenance that a healthy email list requires.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We\u2019re here to help you get the most out of your email marketing strategy with excellent email list management. If you aren\u2019t already familiar with it, we promise it\u2019s more straightforward than it sounds.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Discover what actions to take for great email list management, the advantages it can offer, and our top 11 most email list management best practices:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Be transparent when subscribers opt-in<\/li>\n\n\n\n<li>Set up a double opt-in process<\/li>\n\n\n\n<li>Embrace tagging and segmentation<\/li>\n\n\n\n<li>Put together a welcome series for new subscribers<\/li>\n\n\n\n<li>Send personalized email content<\/li>\n\n\n\n<li>Use a top-notch email list management software<\/li>\n\n\n\n<li>Clean up your subscriber list regularly<\/li>\n\n\n\n<li>Create re-engagement campaigns<\/li>\n\n\n\n<li>Let subscribers manage their preferences<\/li>\n\n\n\n<li>Don\u2019t make unsubscribing complicated<\/li>\n\n\n\n<li>Encourage subscribers to get in touch with you<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"what-is-email-list-management\" name=\"what-is-email-list-management\" data-animate data-destination=\"what-is-email-list-management\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>What is email list management?<\/strong><\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Email list management is a strategy that includes managing, organizing, and optimizing your subscribers to keep your list engaged, lean, and in great shape over time. Effectively managing your email subscribers list is fundamental to a healthy email marketing strategy. It guarantees targeted emails, effective segmentation, and a clean list devoid of inactive subscribers.&nbsp;<\/p>\n<\/div>\n\n<div id=\"why-manage-your-email-list\" name=\"why-manage-your-email-list\" data-animate data-destination=\"why-manage-your-email-list\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>Why manage your email list?<\/strong><\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Email list management is a highly effective way to get the most out of your email marketing budget and<a href=\"https:\/\/university.flodesk.com\/how-to-build-an-email-list-without-a-website\"> build a high-quality subscriber list<\/a> that will drive business growth over time. Here are a few of the biggest benefits:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Reduce costs: <\/strong>Many email marketing platforms<em> (other than <\/em><a href=\"https:\/\/flodesk.com\/\"><em>Flodesk<\/em><\/a><em>, of course)<\/em> price their plans according to how many subscribers you have on your list. Maintaining a healthy email list can help make sure you\u2019re only paying for contacts who engage with your business<\/li>\n\n\n\n<li><strong>Higher levels of engagement: <\/strong>Better engagement means more enjoyable, interactive relationships with your customers <em>and <\/em>a much lower likelihood of your emails getting filtered as spam&nbsp;<\/li>\n\n\n\n<li><strong>Get to know your subscribers better: <\/strong>This will help you understand how you can optimize your products and services <em>and <\/em>send out content that better serves your customers<\/li>\n\n\n\n<li><strong>Enjoy more accurate analytics: <\/strong>If you have a largely inactive subscriber list, it\u2019s harder to understand how your emails are <em>really <\/em>performing. It\u2019s crucial to learn whether your performance is due to general disengagement or something specific you did that missed the mark<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"11-effective-email-list-management-best-practices\" name=\"11-effective-email-list-management-best-practices\" data-animate data-destination=\"11-effective-email-list-management-best-practices\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>11 effective email list management best practices<\/strong><\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There are many actions you can take to keep your email list healthy, but here are the 11 best practices we think are most impactful.<\/p>\n<\/div>\n\n<div id=\"1-be-transparent-when-subscribers-opt-in\" name=\"1-be-transparent-when-subscribers-opt-in\" data-animate data-destination=\"1-be-transparent-when-subscribers-opt-in\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>1. Be transparent when subscribers opt-in<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Communicate what kind of content people can expect from your email list before they even opt-in. That way, they\u2019ll understand <em>exactly <\/em>what they\u2019re signing up for and make an informed decision about whether they want to do so or not.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Many people hit <em>unsubscribe<\/em> because they get emails that aren\u2019t in line with what they were expecting or what\u2019s relevant to them. Avoid that problem by telling people what they can expect from you up front.&nbsp; Better yet, let subscribers choose what they\u2019re interested in (and how often they want to hear about it) with <a href=\"https:\/\/help.flodesk.com\/en\/articles\/5499288-how-to-use-preferences-on-forms\">Form Preferences.<\/a><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This opt-in form template shows how you can tell your audience what kind of content you\u2019ll be sending out while still encouraging them to opt in: <em>\u201cJoin my regular newsletter to learn something new each week about building a sustainable business you\u2019re truly excited about!\u201d<\/em><\/p>\n<\/div>\n\n<div id=\"2-set-up-a-double-opt-in-process\" name=\"2-set-up-a-double-opt-in-process\" data-animate data-destination=\"2-set-up-a-double-opt-in-process\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>2. Set up a double opt-in process<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A double opt-in process means that potential subscribers will have to complete two steps to successfully join your contact list.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Usually, your leads will sign up for your<a href=\"https:\/\/flodesk.com\/blog\/newsletter-examples\/\"> email newsletter<\/a> with a signup form, landing page, or pop-up. If you have a double opt-in strategy set up, they\u2019ll receive an email after they submit the information that asks them to confirm their email address and grants explicit permission to add them to your subscriber list.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>While email marketers debate the effectiveness of single vs. double opt-ins, one thing\u2019s clear\u2014double opt-ins normally result in higher-quality contacts, more engaged email lists, and fewer complaints or unsubscribes.<\/p>\n<\/div>\n\n<div id=\"3-embrace-contact-tags-and-segmentation\" name=\"3-embrace-contact-tags-and-segmentation\" data-animate data-destination=\"3-embrace-contact-tags-and-segmentation\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>3. Embrace contact tags and segmentation<\/strong><\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2560\"\n  data-height=\"1750\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Segments-scaled.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Segments-32x22.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Segments-200x137.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Segments-450x308.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Segments-700x478.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Segments-1000x683.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Segments-1400x957.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Segments-1800x1230.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Segments-2200x1504.jpg 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Segments-2500x1709.jpg 2500w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Segments-scaled.jpg 2560w\"\n            data-width=\"2560\"\n      data-height=\"1750\"\n      data-fit=\"cover\"\n      width=\"2560\"\n      height=\"1750\"\n      loading=\"eager\"\n      alt=\"Flodesk segments\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Tagging and segmenting your subscribers is one of the best ways to consistently send people relevant, personalized email marketing content.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In case you aren\u2019t already familiar with these terms, let\u2019s dive into some definitions.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Segments: <\/strong>How you split up your entire contact list based on their relationship with your brand. Some common examples include:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Leads vs. new customers vs. loyal customers<\/li>\n\n\n\n<li>Interest in specific products or services (For example, a fitness studio might have segments for yoga students, pilates students, HIIT students, and so on)<\/li>\n\n\n\n<li>Where customers subscribe to your email list (pop-up form, <a href=\"https:\/\/flodesk.com\/blog\/opt-in-freebie-ideas-to-grow-your-list\/\" target=\"_blank\" rel=\"noreferrer noopener\">freebie opt-in<\/a>, and more)<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Contact tags: <\/strong>Get even more specific about customer behavior by adding additional filters to your segments. For instance:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Engaged vs. unengaged subscribers<\/li>\n\n\n\n<li>Subscribers whose actions (like clicking on button links) show specific interests&nbsp;<\/li>\n\n\n\n<li>Subscribers who opened your last email vs. subscribers who didn\u2019t<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"4-put-together-a-welcome-series-for-new-subscribers\" name=\"4-put-together-a-welcome-series-for-new-subscribers\" data-animate data-destination=\"4-put-together-a-welcome-series-for-new-subscribers\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. Put together a welcome series for new subscribers<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"473\"\n  data-height=\"575\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Flodesk-Welcome-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Flodesk-Welcome-Email-Example-32x39.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Flodesk-Welcome-Email-Example-200x243.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Flodesk-Welcome-Email-Example-450x547.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Flodesk-Welcome-Email-Example.png 473w\"\n            data-width=\"473\"\n      data-height=\"575\"\n      data-fit=\"cover\"\n      width=\"473\"\n      height=\"575\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A welcome series email campaign are multiple emails that companies send to new subscribers as soon as they opt-in to their email marketing list.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/flodesk.com\/blog\/welcome-email-templates\/\">Welcome emails<\/a> are a great way to start your relationship with new contacts and set the stage for high engagement.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Follow these best practices to send out fantastic welcome campaigns:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Embrace automation: <\/strong>Make sure you automate your welcome series so your subscribers receive the right messages at the right time<\/li>\n\n\n\n<li><strong>Design welcome emails that are consistent with company branding: <\/strong>Your email marketing content is an extension of your brand experience, so keep your logo, fonts, imagery, design style, color palette, and tone of voice consistent with the rest of your online presence<\/li>\n\n\n\n<li><strong>Send a welcome gift: <\/strong>Some popular gifts for joining an email list include discount codes, freebies, and downloadable resources<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Get further inspiration from our <a href=\"https:\/\/flodesk.com\/blog\/how-to-write-welcome-emails\/\">top 15 welcome email tips and examples<\/a>.&nbsp;<\/p>\n<\/div>\n\n<div id=\"5-send-personalized-email-content\" name=\"5-send-personalized-email-content\" data-animate data-destination=\"5-send-personalized-email-content\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>5. Send personalized email content<\/strong><\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"594\"\n  data-height=\"535\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Adhoc-Personalized-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Adhoc-Personalized-Email-Example-32x29.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Adhoc-Personalized-Email-Example-200x180.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Adhoc-Personalized-Email-Example-450x405.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Adhoc-Personalized-Email-Example.png 594w\"\n            data-width=\"594\"\n      data-height=\"535\"\n      data-fit=\"cover\"\n      width=\"594\"\n      height=\"535\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A little personalization can go a long way. Sending personalized emails<strong> <\/strong>allows you to send useful, relevant messages to your subscribers.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For example, the Canadian boutique<a href=\"https:\/\/shopadhoc.com\/\"> Ad hoc<\/a> sends subscribers emails with curated content based on their browsing history. Whoever received the email pictured above was looking at the dresses on their website, so it\u2019s likely they found this targeted content informative and helpful.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are some other dynamic ways to personalize email content:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Refer to your subscribers by name<\/li>\n\n\n\n<li>Send targeted emails based on milestones, like birthdays and customer anniversaries<\/li>\n\n\n\n<li>Trigger browsing history-based emails, like abandoned carts and cross-sales<\/li>\n\n\n\n<li>Set up different email marketing segments based on customer interests and preferences<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"6-use-a-top-notch-email-list-management-software\" name=\"6-use-a-top-notch-email-list-management-software\" data-animate data-destination=\"6-use-a-top-notch-email-list-management-software\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>6. Use a top-notch email list management software<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Choosing an excellent email marketing platform is one of the best things you can do to seamlessly manage your subscribers. High-quality platforms like<a href=\"https:\/\/flodesk.com\/\"> Flodesk<\/a> have built-in features that make it easy to keep your email list in shape while ensuring your marketing is brilliant and beautiful. .<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here\u2019s how Flodesk helps with list management:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Stunning, intuitive form templates for seamless<a href=\"https:\/\/flodesk.com\/blog\/email-marketing-lead-generation\/\"> lead generation<\/a><\/li>\n\n\n\n<li>Optimal email deliverability rates<\/li>\n\n\n\n<li>Email marketing templates designed for welcome and re-engagement campaigns<\/li>\n\n\n\n<li>Comprehensive reports and analytics to hone in on metrics like bounce rates, unsubscribes, and opens by device<\/li>\n\n\n\n<li>Segments and tags to organize your subscribers and send personalized content<\/li>\n\n\n\n<li>The ability to set up powerful email marketing automations based on customer behavior<\/li>\n\n\n\n<li>Countless educational resources, like <a href=\"https:\/\/university.flodesk.com\/\">Flodesk University<\/a> and the <a href=\"https:\/\/help.flodesk.com\/en\/\">Flodesk Help Center<\/a>, to help you<a href=\"https:\/\/flodesk.com\/blog\/how-to-build-an-email-list\/\"> build your subscriber list<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\t<a class=\"cta-image-block has-button\" style=\"background-color: #E3A525; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-image-block__wrapper\">\n\t\t<div class=\"cta-image-block__content\">\n\t\t\t\t\t\t\t<h3 class=\"cta-image-block__headline\">Test us out<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"cta-image-block__text\">\n\t\t\t\t\t<p>Flodesk&#8217;s 30-day free trial enables you to explore our list management tools and stunning templates, stress-free!<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<button class=\"cta-image-block__button\" style=\"background-color: #000000; color: #FFFFFF;\">\n\t\t\t\t\tTry Flodesk free!\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"cta-image-block__image\">\n\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-scaled.jpg\"\/>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"7-clean-up-your-subscriber-list-regularly\" name=\"7-clean-up-your-subscriber-list-regularly\" data-animate data-destination=\"7-clean-up-your-subscriber-list-regularly\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>7. Clean up your subscriber list regularly<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Just like everything in life, subscriber lists need a deep clean every once in a while. Here are a few actions you should make a habit of to keep your email list in great shape:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Send targeted emails to unengaged subscribers to pique their interest again<\/li>\n\n\n\n<li>Ask subscribers to update their email preferences to make sure they\u2019re receiving content they enjoy<\/li>\n\n\n\n<li>Remove emails that have documented hard bounces as they are likely invalid or inactive<\/li>\n\n\n\n<li>Prompt contacts who never open your emails to unsubscribe or remove them altogether<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"8-create-re-engagement-campaigns\" name=\"8-create-re-engagement-campaigns\" data-animate data-destination=\"8-create-re-engagement-campaigns\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>8. Create re-engagement campaigns<\/strong><\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"592\"\n  data-height=\"566\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Londre-Reengagement-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Londre-Reengagement-Email-Example-32x31.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Londre-Reengagement-Email-Example-200x191.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Londre-Reengagement-Email-Example-450x430.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Londre-Reengagement-Email-Example.png 592w\"\n            data-width=\"592\"\n      data-height=\"566\"\n      data-fit=\"cover\"\n      width=\"592\"\n      height=\"566\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Many brands send out <a href=\"https:\/\/flodesk.com\/blog\/re-engagement-email\/\">re-engagement campaigns<\/a> to reactivate unengaged subscribers and remind them of everything their business has to offer. These are great for boosting sales, but they\u2019re equally good list management tools.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Re-engagement email marketing campaigns make sure that the subscribers on your email list are as engaged as possible.<strong> <\/strong>Studies show that it\u2019s <a href=\"https:\/\/www.outboundengine.com\/blog\/customer-retention-marketing-vs-customer-acquisition-marketing\/\">5x more expensive<\/a> to generate new leads than to re-engage existing ones, so do your best to keep contacts engaged and&nbsp; interested in your business.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/londrebodywear.com\/\">Londre Bodywear<\/a> is a Vancouver-based sustainable swimwear company that sends simple, effective re-engagement emails, like the example pictured above, when a customer hasn\u2019t made a purchase in a while.If you want to create your own re-engagement email series to win-back lost subscribers, <a href=\"https:\/\/flodesk.com\/blog\/how-to-write-a-re-engagement-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">read our how-to guide<\/a>.<\/p>\n<\/div>\n\n<div id=\"9-let-subscribers-manage-their-preferences\" name=\"9-let-subscribers-manage-their-preferences\" data-animate data-destination=\"9-let-subscribers-manage-their-preferences\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>9. Let subscribers manage their preferences<\/strong><\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"668\"\n  data-height=\"388\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Flodesk-Preferences-Form-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Flodesk-Preferences-Form-Example-32x19.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Flodesk-Preferences-Form-Example-200x116.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Flodesk-Preferences-Form-Example-450x261.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Flodesk-Preferences-Form-Example.png 668w\"\n            data-width=\"668\"\n      data-height=\"388\"\n      data-fit=\"cover\"\n      width=\"668\"\n      height=\"388\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>One of the best things you can do to keep your subscribers happy and your email list healthy is to let your contacts manage their own preferences. That means asking them what kind of content they want to receive and how often they want to get emails\u2014which you can easily <a href=\"https:\/\/help.flodesk.com\/en\/articles\/5499528-how-to-set-up-the-preferences-page\">add to your opt-in forms<\/a> within Flodesk.<em>&nbsp;<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Many brands allow new opt-ins to set specific email preferences on their sign-up form or opt-in page, like in the Flodesk example above.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you already have a subscriber list and haven\u2019t asked for their preferences yet, not to worry. There are a couple of ways you can do so:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Include a section at the bottom of all your emails where subscribers can adjust their preferences at any time<\/li>\n\n\n\n<li>Target disengaged or inactive subscribers with specific messages to prompt them to change their email preferences<\/li>\n\n\n\n<li>Send an email to all your subscribers asking them to update their email preferences<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"10-dont-make-unsubscribing-complicated\" name=\"10-dont-make-unsubscribing-complicated\" data-animate data-destination=\"10-dont-make-unsubscribing-complicated\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>10. Don\u2019t make unsubscribing complicated<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To maintain a healthy email list, sometimes you have to know when to let subscribers go. You might have to prompt inactive subscribers to unsubscribe at the end of a<a href=\"https:\/\/flodesk.com\/blog\/re-engagement-email\/\"> re-engagement campaign<\/a>, and occasionally you\u2019ll need to remove highly disengaged subscribers yourself.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>While no one likes losing subscribers, it\u2019s essential to maintain a lean email list that will help drive your business forward.<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Make it easy for your contacts to opt-out of your email list so you don\u2019t increase their frustration or worsen your brand reputation. It\u2019s also necessary to let people easily unsubscribe from receiving your email marketing content to stay compliant with data privacy regulations like GDPR.You can use unsubscribes to gather valuable feedback about your email marketing content. As people opt-out, ask them <em>why <\/em>they no longer want to receive your emails and take note of their feedback to inform your future strategy.<\/p>\n<\/div>\n\n<div id=\"11-encourage-subscribers-to-get-in-touch-with-you\" name=\"11-encourage-subscribers-to-get-in-touch-with-you\" data-animate data-destination=\"11-encourage-subscribers-to-get-in-touch-with-you\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>11. Encourage subscribers to get in touch with you<\/strong><\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"700\"\n  data-height=\"233\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/CauseWeCanEvents-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/CauseWeCanEvents-Email-Example-32x11.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/CauseWeCanEvents-Email-Example-200x67.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/CauseWeCanEvents-Email-Example-450x150.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/CauseWeCanEvents-Email-Example.png 700w\"\n            data-width=\"700\"\n      data-height=\"233\"\n      data-fit=\"cover\"\n      width=\"700\"\n      height=\"233\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Last but not least, use your email signature to open the door for conversation with your customers. If you make your subscribers feel comfortable reaching out to you, you\u2019ll build a rapport with them over time and they\u2019ll be much more likely to get in touch if they have any problems with your email content or feedback to share with you.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Check out how<a href=\"https:\/\/causewecanevents.com\/\"> Cause We Can Events<\/a> concluded one of their emails above. In this email, they\u2019ve:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Enriched the brand experience with their friendly, approachable tone<\/li>\n\n\n\n<li>Cross-promoted their Instagram, YouTube, and Pinterest social media pages<\/li>\n\n\n\n<li>Made it clear they want subscribers to get in touch with them via email<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\t<a class=\"cta-image-block has-button\" style=\"background-color: #6B1030; color:#D8B0D3;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-image-block__wrapper\">\n\t\t<div class=\"cta-image-block__content\">\n\t\t\t\t\t\t\t<h3 class=\"cta-image-block__headline\">Get started with Flodesk<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"cta-image-block__text\">\n\t\t\t\t\t<p>With Flodesk&#8217;s user-friendly platform, you can effectively manage your lists and grow your audience.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<button class=\"cta-image-block__button\" style=\"background-color: #FFFFFF; color: #000000;\">\n\t\t\t\t\tTry Flodesk free!\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"cta-image-block__image\">\n\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/10\/flodesk-designs.jpg\"\/>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"common-email-list-management-mistakes\" name=\"common-email-list-management-mistakes\" data-animate data-destination=\"common-email-list-management-mistakes\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>Common email list management mistakes<\/strong><\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We gathered some expert advice about how to maintain your email list and what to avoid in the process.<\/p>\n<\/div>\n\n\n<div data-animate class=\"pull-quote\">\n  <div class=\"quote textarea\">\n    <p>\u201c[Get] your priorities straight. I sometimes see people micro-managing their email marketing.. They do this while their flow structure is incomplete, they&#8217;re not sending enough campaigns, and their popup and welcome flow are not optimized. Realize where the biggest wins are and focus on that first!\u201d<\/p>\n  <\/div>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.linkedin.com\/in\/luc-de-bruin-9813a695\/\">Luc de Bruin<\/a>, Email Marketer&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are a few mistakes to avoid to ensure you\u2019re making the most of growth opportunities:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Not consistently sending emails: <\/strong>Email lists need to be nurtured, so make sure you send out a steady stream of content. According to email marketing specialist, <a href=\"https:\/\/www.linkedin.com\/in\/dominikmetlicic\/\">Dominik Metlicic<\/a>, \u201c85% of email subscribers buy from you within the first 14 days of subscription. Send at least 10 emails in those 14 days and don&#8217;t be afraid of doing it. If you post something on social media every day and people read it, why wouldn&#8217;t your subscribers read your emails every day if you send good stuff?\u201d<\/li>\n\n\n\n<li><strong>Sending too many emails: <\/strong>On the flip side, too many emails is<a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2021\/06\/15\/14-ways-to-figure-out-why-users-unsubscribe-and-fix-the-problem\/?sh=38fbf7c53f5f\" class=\"broken_link\"> one of the biggest reasons why<\/a> people unsubscribe from email marketing content. Don\u2019t send out more than one email per day except in very special circumstances, like during the<a href=\"https:\/\/flodesk.com\/blog\/holiday-newsletter-examples\/\"> holiday season<\/a>&nbsp;<\/li>\n\n\n\n<li><strong>A lack of content diversity: <\/strong>Exclusively sending out promotional and sales-focused emails comes across as spammy and can negatively affect your business\u2019s reputation. Create different kinds of emails that add value, like educational newsletters<\/li>\n\n\n\n<li><strong>Optimize popups and welcome flows: <\/strong>This is your opportunity to impress and retain subscribers. Your first interaction should be a core focus of your email marketing efforts&nbsp;<\/li>\n\n\n\n<li><strong>Mistakenly prioritizing subscriber count: <\/strong>Having a large audience is great, but not essential. An engaged email list is much more valuable than a massive email list&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Not asking subscribers for their details: <\/strong>While you don\u2019t want to ask subscribers for <em>too <\/em>much information, collecting key data can help you send highly personalized content that resonates with them<\/p>\n<\/div>\n\n<div id=\"your-subscribers-deserve-good-email-list-management\" name=\"your-subscribers-deserve-good-email-list-management\" data-animate data-destination=\"your-subscribers-deserve-good-email-list-management\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>Your subscribers deserve good email list management<\/strong><\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>All in all, maintaining a healthy email list is all about prioritizing your subscribers\u2019 needs\u2060. Be transparent, follow consent best practices, and send personalized content that resonates with them. Do everything you can to boost subscriber engagement, like letting your audience adjust their preferences or opt-out of your list if necessary.<br><br>Flodesk helps entrepreneurs and small businesses alike to manage, grow, and nurture their email lists. The intuitive drag-and-drop builder and stunning templates make it easy to design emails people love to get.&nbsp; <strong><a href=\"https:\/\/app.flodesk.com\/\">Try it free for 30-days<\/a><\/strong>!<\/p>\n<\/div>\n\n<div id=\"faqs-about-email-list-management-best-practices\" name=\"faqs-about-email-list-management-best-practices\" data-animate data-destination=\"faqs-about-email-list-management-best-practices\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>FAQs about email list management best practices<\/strong><\/h2>\n<\/div>\n\n<div id=\"1-how-should-i-manage-my-email-list\" name=\"1-how-should-i-manage-my-email-list\" data-animate data-destination=\"1-how-should-i-manage-my-email-list\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>1. How should I manage my email list?<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There are many best practices you should implement to make sure your email list stays healthy over time. To start:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li>Use top-notch email marketing software \u2013<a href=\"https:\/\/app.flodesk.com\/sign-up\"> try Flodesk for free<\/a>!<\/li>\n\n\n\n<li>Be transparent when subscribers opt-in<\/li>\n\n\n\n<li>Set up a double opt-in process<\/li>\n\n\n\n<li>Embrace tagging and segmentation<\/li>\n\n\n\n<li>Put together a welcome series for new subscribers<\/li>\n\n\n\n<li>Send personalized email content<\/li>\n\n\n\n<li>Clean up your subscriber list regularly<\/li>\n\n\n\n<li>Create re-engagement campaigns<\/li>\n\n\n\n<li>Let subscribers manage their preferences<\/li>\n\n\n\n<li>Don\u2019t make unsubscribing complicated<\/li>\n\n\n\n<li>Encourage subscribers to get in touch with you<\/li>\n<\/ol>\n<\/div>\n\n<div id=\"2-what-are-the-best-practices-for-email-list-building\" name=\"2-what-are-the-best-practices-for-email-list-building\" data-animate data-destination=\"2-what-are-the-best-practices-for-email-list-building\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>2. What are the best practices for email list building?<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There are many things you can do to build your email list, whether you\u2019re starting from scratch or already have subscribers. Follow these 11 steps and see the impact they can have on your list growth:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li>Determine the focus of your email list<\/li>\n\n\n\n<li>Nail your target audience and tone of voice<\/li>\n\n\n\n<li>Import existing contacts <em>(<\/em><a href=\"https:\/\/help.flodesk.com\/en\/articles\/3968812-how-to-set-up-double-opt-in-for-your-subscribers\"><em>and make sure they opt-in<\/em><\/a><em>)<\/em><\/li>\n\n\n\n<li>Create an eye-catching full-page form<\/li>\n\n\n\n<li>Add an enticing pop-up form to your website<\/li>\n\n\n\n<li>Promote your email list on social media channels<\/li>\n\n\n\n<li>Relate blog post CTAs to your email list<\/li>\n\n\n\n<li>Ask customers to opt-in to your email list during the checkout process<\/li>\n\n\n\n<li>Offer leads something valuable in exchange for opting-in<\/li>\n\n\n\n<li>Consider implementing a referral program<\/li>\n\n\n\n<li>Host a webinar\u2019<\/li>\n<\/ol>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Seeking extra inspiration? If so, <a href=\"https:\/\/flodesk.com\/blog\/how-to-build-an-email-list\/\">learn how to grow your email list<\/a>.<\/p>\n<\/div>\n\n<div id=\"3-what-is-a-good-email-list-size\" name=\"3-what-is-a-good-email-list-size\" data-animate data-destination=\"3-what-is-a-good-email-list-size\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>3. What is a good email list size?<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Defining a good email list size is difficult because it depends on numerous factors, like industry and subscriber engagement. An email list with 2,000 highly engaged subscribers can be much more fruitful than an email list with 20,000 subscribers who never open emails or click on their content.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As a general rule, you\u2019ll need an email list of at least 1,000 subscribers to start analyzing their behavior and diving into analytics.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The size of your email list can also signal how many emails you should send out. If you have less than 1,000 subscribers, don\u2019t send more than one email per week. Companies with over 10,000 subscribers can send daily emails.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Brands put tons of effort into generating leads and growing their audiences. However, many email marketers exclusively focus on seeing their subscriber count grow and forget all about the maintenance that a healthy email list requires. We\u2019re here to help you get the most out of your email marketing strategy with excellent email list management. [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[15,8],"table_tags":[],"class_list":["post-3908","post","type-post","status-publish","format-standard","hentry","category-email-marketing-basics","tag-best-practices","tag-workflows"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email List Management | Guide to Best Practices<\/title>\n<meta name=\"description\" content=\"These 11 email list management best practices enable you to keep your list engaged and healthy, so that deliverability stays high &amp; bounce rate low!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/email-list-engagement-best-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email List Management | Guide to Best Practices\" \/>\n<meta property=\"og:description\" content=\"These 11 email list management best practices enable you to keep your list engaged and healthy, so that deliverability stays high &amp; bounce rate low!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/flodesk.com\/blog\/email-list-engagement-best-practices\/\" \/>\n<meta property=\"og:site_name\" content=\"Flodesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-26T22:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-29T18:15:07+00:00\" \/>\n<meta name=\"author\" content=\"Sydney Triggs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sydney Triggs\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/flodesk.com\/blog\/email-list-engagement-best-practices\/\",\"url\":\"https:\/\/flodesk.com\/blog\/email-list-engagement-best-practices\/\",\"name\":\"Email List Management | Guide to Best Practices\",\"isPartOf\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#website\"},\"datePublished\":\"2023-07-26T22:30:00+00:00\",\"dateModified\":\"2026-04-29T18:15:07+00:00\",\"author\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/6a323d3394284d6f44231b3bf2124561\"},\"description\":\"These 11 email list management best practices enable you to keep your list engaged and healthy, so that deliverability stays high & bounce rate low!\",\"breadcrumb\":{\"@id\":\"https:\/\/flodesk.com\/blog\/email-list-engagement-best-practices\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/flodesk.com\/blog\/email-list-engagement-best-practices\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/flodesk.com\/blog\/email-list-engagement-best-practices\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/flodesk.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"11 Email list management best practices for business growth in 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/flodesk.com\/blog\/#website\",\"url\":\"https:\/\/flodesk.com\/blog\/\",\"name\":\"Flodesk\",\"description\":\"A blog sharing email marketing strategies and best practices for small business owners\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/flodesk.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/6a323d3394284d6f44231b3bf2124561\",\"name\":\"Sydney Triggs\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/951722469b924e6cdcadae1f6a582fd61fafe2c122d7ee225b2ae63d80abe2ba?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/951722469b924e6cdcadae1f6a582fd61fafe2c122d7ee225b2ae63d80abe2ba?s=96&d=mm&r=g\",\"caption\":\"Sydney Triggs\"},\"description\":\"Sydney Triggs is a [content] writer, editor &amp; educator from Vancouver, Canada currently settled in Barcelona, Spain. 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