{"id":3822,"date":"2022-06-04T14:30:10","date_gmt":"2022-06-04T22:30:10","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=3822"},"modified":"2026-04-29T10:54:33","modified_gmt":"2026-04-29T18:54:33","slug":"email-design-best-practices","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/email-design-best-practices\/","title":{"rendered":"17 Email Design Best Practices for Newsletter Marketing in 2025 (With Examples)"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p>When it comes to getting your subscribers (or customers) to interact with your emails, a good email design can make all the difference.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Your subscribers receive tens of emails daily, so attention is a super scarce commodity. The average time spent reading a brand email is only <a href=\"https:\/\/www.statista.com\/statistics\/1273288\/time-spent-brand-emails\/\" target=\"_blank\" rel=\"noreferrer noopener\">10<\/a> seconds. In order to stand out from the crowd, every aspect of your email needs to be right on the mark.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Good email design ensures that your subscribers not only open your email but also read your message and take your desired action. Everything from your subject line to your layout to your CTAs should be carefully crafted to grab and hold your readers\u2019 attention.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this article, we\u2019ll share email design best practices to help you get it right.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #716c3e; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #716c3e;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"1-use-a-trusted-sender-name\" name=\"1-use-a-trusted-sender-name\" data-animate data-destination=\"1-use-a-trusted-sender-name\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">1. Use a trusted sender name<\/h2>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1421\"\n  data-height=\"238\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Asad-from-Agiled.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Asad-from-Agiled-200x33.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Asad-from-Agiled-450x75.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Asad-from-Agiled-700x117.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Asad-from-Agiled-1000x167.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Asad-from-Agiled-1400x234.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Asad-from-Agiled.png 1421w\"\n            data-width=\"1421\"\n      data-height=\"238\"\n      data-fit=\"cover\"\n      width=\"1421\"\n      height=\"238\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>No one likes to receive emails from someone they don&#8217;t know. In fact, <a href=\"https:\/\/fulcrumtech.net\/resources\/email-marketing-preheader-best-practice\/\" target=\"_blank\" rel=\"noreferrer noopener\">42%<\/a> of email recipients check the sender&#8217;s name before deciding to open an email, compared to 38% who check the subject line. So, it\u2019s important that your sender name is instantly recognizable and helps subscribers remember your business. In the example above, <a href=\"https:\/\/agiled.app\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agiled<\/a> includes both their staff name and business name. Notice how the email is marked as important by Gmail.<\/p>\n<\/div>\n\n<div id=\"tips-and-best-practices-for-writing-your-sender-name\" name=\"tips-and-best-practices-for-writing-your-sender-name\" data-animate data-destination=\"tips-and-best-practices-for-writing-your-sender-name\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Tips and best practices for writing your sender name<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>If you\u2019re using a personal name, use &#8220;Staff from Business Name&#8221; instead of just the staff name.<\/li><li>You can also use the name of your newsletter series if that will be more memorable to your subscribers.<\/li><li>Be consistent with your sender name format, especially if your subscribers will receive emails from different employees or departments.<\/li><li>Don\u2019t use a no-reply address.<\/li><\/ul>\n<\/div>\n\n<div id=\"2-create-a-compelling-subject-line\" name=\"2-create-a-compelling-subject-line\" data-animate data-destination=\"2-create-a-compelling-subject-line\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">2. Create a compelling subject line<\/h2>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"898\"\n  data-height=\"656\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Ziva-Meditation-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Ziva-Meditation-Email-Example-32x23.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Ziva-Meditation-Email-Example-200x146.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Ziva-Meditation-Email-Example-450x329.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Ziva-Meditation-Email-Example-700x511.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Ziva-Meditation-Email-Example.png 898w\"\n            data-width=\"898\"\n      data-height=\"656\"\n      data-fit=\"cover\"\n      width=\"898\"\n      height=\"656\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The first hurdle you must overcome is to get your subscribers to open your email. And it all starts with your subject line. <a href=\"https:\/\/www.invespcro.com\/blog\/email-subject-lines-statistics-and-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">69%<\/a> of email recipients report emails as spam based solely on the subject line. So, crafting a subject line that hits the mark is the first step in great email design.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In the example above, <a href=\"https:\/\/zivameditation.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ziva Meditation<\/a> uses the subject line \u201cNext Mon: Bring me your burning questions\u201d to invite subscribers to a live webinar. It includes a power word and speaks to the reader\u2019s pain points.<\/p>\n<\/div>\n\n<div id=\"tips-and-best-practices-for-crafting-a-great-subject-line\" name=\"tips-and-best-practices-for-crafting-a-great-subject-line\" data-animate data-destination=\"tips-and-best-practices-for-crafting-a-great-subject-line\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Tips and best practices for crafting a great subject line<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Keep it short and to the point.<\/li><li>Include power words.<\/li><li>Make an offer.&nbsp;<\/li><li>Pique the reader\u2019s curiosity and interest with a question or teaser.<\/li><li>Throw in an emoji or two, where appropriate.<\/li><\/ul>\n<\/div>\n\n<div id=\"3-draft-an-irresistible-preview-text-or-preheader\" name=\"3-draft-an-irresistible-preview-text-or-preheader\" data-animate data-destination=\"3-draft-an-irresistible-preview-text-or-preheader\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">3. Draft an irresistible preview text (or preheader)<\/h2>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1442\"\n  data-height=\"249\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/NaijaBrandChick.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/NaijaBrandChick-200x35.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/NaijaBrandChick-450x78.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/NaijaBrandChick-700x121.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/NaijaBrandChick-1000x173.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/NaijaBrandChick-1400x242.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/NaijaBrandChick.png 1442w\"\n            data-width=\"1442\"\n      data-height=\"249\"\n      data-fit=\"cover\"\n      width=\"1442\"\n      height=\"249\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A preheader is the preview text subscribers see when your email arrives in their inbox. Like subject lines, preheaders add valuable context and give your subscribers an idea of what to expect.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In the example above, <a href=\"https:\/\/naijabrandchick.com\" target=\"_blank\" rel=\"noreferrer noopener\">NaijaBrandChick<\/a> packs in the FOMO by highlighting the discount and original prices. Plus, she tosses in the \u201csad\u201d emoji for extra effect.<\/p>\n<\/div>\n\n<div id=\"tips-for-crafting-a-great-preview-text\" name=\"tips-for-crafting-a-great-preview-text\" data-animate data-destination=\"tips-for-crafting-a-great-preview-text\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Tips for crafting a great preview text<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Summarize your email as best as you can.<\/li><li>Add more info about the subject line.&nbsp;<\/li><li>Create urgency.<\/li><li>Give your readers a strong reason that they should open the email.<\/li><\/ul>\n<\/div>\n\n<div id=\"4-use-an-email-template\" name=\"4-use-an-email-template\" data-animate data-destination=\"4-use-an-email-template\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">4. Use an email template<\/h2>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1581\"\n  data-height=\"792\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Flodesk-Templates.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Flodesk-Templates-32x16.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Flodesk-Templates-200x100.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Flodesk-Templates-450x225.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Flodesk-Templates-700x351.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Flodesk-Templates-1000x501.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Flodesk-Templates-1400x701.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Flodesk-Templates.png 1581w\"\n            data-width=\"1581\"\n      data-height=\"792\"\n      data-fit=\"cover\"\n      width=\"1581\"\n      height=\"792\"\n      loading=\"eager\"\n      alt=\"Flodesk Templates\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Using an email template can save you time and greatly improve your <a href=\"https:\/\/flodesk.com\/blog\/email-marketing-for-photographers\/\">email marketing<\/a> workflow. Most email templates are designed with email best practices in mind. This means you can use them with confidence.<\/p>\n<\/div>\n\n<div id=\"tipstakeaways\" name=\"tipstakeaways\" data-animate data-destination=\"tipstakeaways\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Tips\/takeaways<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Choose responsive, well-designed templates, like those from the Flodesk library.<\/li><li>Choose templates that fit your goal. For example, an <a href=\"https:\/\/flodesk.com\/blog\/ecommerce-newsletter-examples\/\">ecommerce email<\/a> template would not be helpful when you\u2019re trying to promote a blog post.<\/li><li>Plan your content first, then choose a template that best supports it.<\/li><li>Be consistent\u2014make sure your design choices are consistent across different types of emails.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For more tips on how to format your newsletter template, read <a href=\"https:\/\/flodesk.com\/blog\/how-to-format-a-newsletter\/\">How to Format a Newsletter That Subscribers Will Want to Read<\/a>.<\/p>\n<\/div>\n\n<div id=\"5-optimize-for-mobile-devices\" name=\"5-optimize-for-mobile-devices\" data-animate data-destination=\"5-optimize-for-mobile-devices\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">5. Optimize for mobile devices<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Responsive email design is no longer optional. With almost <a href=\"https:\/\/martech.org\/outside-us-60-percent-internet-access-mostly-mobile\/\" target=\"_blank\" rel=\"noreferrer noopener\">60%<\/a> of all internet access occurring on mobile devices, mobile optimization is now a priority. In fact, 80% of recipients outright delete emails that are not optimized for mobile.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Author&#8217;s note: <\/strong>Flodesk offers several mobile-responsive templates that look great on any device. Or you could <a href=\"https:\/\/app.flodesk.com\/sign-up\">create your own template from scratch<\/a>.<\/p>\n<\/div>\n\n<div id=\"tips-for-creating-mobile-responsive-emails\" name=\"tips-for-creating-mobile-responsive-emails\" data-animate data-destination=\"tips-for-creating-mobile-responsive-emails\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Tips for creating mobile-responsive emails<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Choose an email marketing software that supports responsive design\u2014like Flodesk.<\/li><li>Design for mobile first.<\/li><li>Try the single-column layout<\/li><li>Add alt text\/descriptions to all images in case the email client fails to load your images.<\/li><li>Use smaller image sizes.<\/li><\/ul>\n<\/div>\n\n<div id=\"6-include-an-attention-grabbing-header\" name=\"6-include-an-attention-grabbing-header\" data-animate data-destination=\"6-include-an-attention-grabbing-header\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">6. Include an attention-grabbing header<\/h2>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"639\"\n  data-height=\"1211\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/RJ-Home.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/RJ-Home-32x61.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/RJ-Home-200x379.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/RJ-Home-450x853.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/RJ-Home.png 639w\"\n            data-width=\"639\"\n      data-height=\"1211\"\n      data-fit=\"cover\"\n      width=\"639\"\n      height=\"1211\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The header is the first thing your subscribers see after they open your email, and it sets the tone for the rest of the message. Done right, you can immediately grab your reader&#8217;s attention and get them interested in the rest of the content. Plus, a header forms part of your visual and brand identity.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/shoprjhome.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">RJ Home<\/a> takes maximum advantage of its header by including its logo, a captivating headline and a subheading.<\/p>\n<\/div>\n\n<div id=\"tips-for-designing-the-perfect-header\" name=\"tips-for-designing-the-perfect-header\" data-animate data-destination=\"tips-for-designing-the-perfect-header\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Tips for designing the perfect header<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Include your logo.<\/li><li>Use a consistent header style across all marketing emails.<\/li><li>Include a catchy headline.<\/li><li>Share the most important information, such as your offer, in the headline and subheading.&nbsp;<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Read More: <\/strong><a href=\"https:\/\/flodesk.com\/blog\/newsletter-header\/\">How to Design An Email Newsletter Header: 6 Effective Tips &amp; Examples<\/a><\/p>\n<\/div>\n\n<div id=\"7-create-a-clear-a-visual-hierarchy\" name=\"7-create-a-clear-a-visual-hierarchy\" data-animate data-destination=\"7-create-a-clear-a-visual-hierarchy\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">7. Create a clear a visual hierarchy<\/h2>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"434\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Everything-Just-Baked-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Everything-Just-Baked-Email-Example-32x118.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Everything-Just-Baked-Email-Example-200x737.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Everything-Just-Baked-Email-Example.png 434w\"\n            data-width=\"434\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"434\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Visual hierarchy refers to the placement of text and visual elements in your email in order of importance. A distinct visual hierarchy helps your readers quickly understand your email by emphasizing what&#8217;s important and where to click.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In the example above, <a href=\"https:\/\/www.everythingjustbaked.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Everything Just Baked<\/a> lays out its email content in a pleasing Z-pattern, which readers can easily follow.<\/p>\n<\/div>\n\n<div id=\"tips-for-building-a-clear-visual-hierarchy\" name=\"tips-for-building-a-clear-visual-hierarchy\" data-animate data-destination=\"tips-for-building-a-clear-visual-hierarchy\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Tips for building a clear visual hierarchy<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Choose a standard visual pattern\u2014inverted pyramid, Z- or F-format.<\/li><li>Choose the pattern that best serves your purposes. For example, the inverted pyramid works well for emails with one call to action button because you can direct the user\u2019s attention to that button.<\/li><li>Use colors and font sizes to highlight the most important elements. For example, your main headline should have the biggest font.<\/li><\/ul>\n<\/div>\n\n<div id=\"8-use-lots-of-white-space\" name=\"8-use-lots-of-white-space\" data-animate data-destination=\"8-use-lots-of-white-space\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">8. Use lots of white space<\/h2>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"618\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Go-To-Bed.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Go-To-Bed-32x83.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Go-To-Bed-200x518.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Go-To-Bed-450x1165.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Go-To-Bed.png 618w\"\n            data-width=\"618\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"618\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>White space, also known as negative space, refers to the empty space around your email content. Why\u2019s that important? White space affects how people read digital content and the legibility of text. It helps draw attention to important elements and creates a feeling of elegance.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In the example above from <a href=\"https:\/\/www.gotobedthelabel.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Go To Bed<\/a>, notice how the extra space around the text and buttons gives the email an elegant, easy-to-read finish.<\/p>\n<\/div>\n\n<div id=\"tips-on-how-to-use-white-space\" name=\"tips-on-how-to-use-white-space\" data-animate data-destination=\"tips-on-how-to-use-white-space\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Tips on how to use white space<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Emphasize the most important elements.<\/li><li>Make your text more legible by creating space in the places where readers will naturally pause.<\/li><li>Remember that white space doesn&#8217;t have to be white\u2014simply create negative space between design elements.<\/li><\/ul>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #716c3e; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #716c3e;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"9-include-relevant-eye-catching-images\" name=\"9-include-relevant-eye-catching-images\" data-animate data-destination=\"9-include-relevant-eye-catching-images\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">9. Include relevant, eye-catching images<\/h2>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"475\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Westerly.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Westerly-32x108.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Westerly-200x674.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Westerly-450x1516.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Westerly.png 475w\"\n            data-width=\"475\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"475\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When it comes to email, visuals also win. Emails that include some sort of graphics have a higher <a href=\"https:\/\/www.martechalliance.com\/stories\/email-marketing-stats-and-trends-for-2022\" target=\"_blank\" rel=\"noreferrer noopener\">open rate (27%)<\/a> and click-through rate (4.5%) than text-based emails (20% and 3%).<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In the example above, <a href=\"https:\/\/www.westerlykitchen.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Westerly<\/a> uses high-quality food images to capture the attention of their readers.<\/p>\n<\/div>\n\n<div id=\"tips-and-best-practices-for-using-images-in-your-email-newsletter\" name=\"tips-and-best-practices-for-using-images-in-your-email-newsletter\" data-animate data-destination=\"tips-and-best-practices-for-using-images-in-your-email-newsletter\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Tips and best practices for using images in your email newsletter<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Use a mix of stock and custom photos. Flodesk integrates with Unsplash so you can add high-quality stock images without missing a beat.<\/li><li>Use smaller image sizes so your emails will open quickly.<\/li><li>Use JPG, PNG, GIF or SVG formats. Not all email clients or web browsers support newer formats like WEBP, so use them cautiously.<\/li><li>Use only relevant images\u2014research shows that it\u2019s best to keep the text-to-image ratio in emails at <a href=\"https:\/\/www.hustlermarketing.com\/blog\/why-you-need-a-good-text-to-image-ratio-in-email-marketing-and-how-to-achieve-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">4:1<\/a>. Adding too many images could make your emails take longer to load or overwhelm readers.<\/li><li>Optimize your images for different devices.<\/li><li>Always include an alt tag for your images so subscribers can still understand your email if they fail to load.<\/li><li>Don&#8217;t send image-only emails.<\/li><\/ul>\n<\/div>\n\n<div id=\"10-use-videos-to-boost-engagement\" name=\"10-use-videos-to-boost-engagement\" data-animate data-destination=\"10-use-videos-to-boost-engagement\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">10. Use videos to boost engagement<\/h2>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"705\"\n  data-height=\"1449\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Laylee-Emadi.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Laylee-Emadi-32x66.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Laylee-Emadi-200x411.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Laylee-Emadi-450x925.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Laylee-Emadi-700x1439.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Laylee-Emadi.png 705w\"\n            data-width=\"705\"\n      data-height=\"1449\"\n      data-fit=\"cover\"\n      width=\"705\"\n      height=\"1449\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Videos are effective marketing tools\u2014that\u2019s why <a href=\"https:\/\/wyzowl.s3.eu-west-2.amazonaws.com\/pdfs\/Wyzowl-Video-Survey-2021.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">86%<\/a> of marketing professionals use them and 93% say it\u2019s an important part of their marketing strategy. And it\u2019s no different for email.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this example, <a href=\"https:\/\/layleeemadi.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Laylee Emadi<\/a> includes a video that answers some of the frequently asked customer questions. Notice how she states the length of the video upfront so readers know what to expect.<\/p>\n<\/div>\n\n<div id=\"tipstakeaways\" name=\"tipstakeaways\" data-animate data-destination=\"tipstakeaways\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Tips\/takeaways<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Use an animated thumbnail.<\/li><li>If the video is the highlight of your email, include the word \u201cvideo\u201d in your subject line.<\/li><li>Include video captions.<\/li><li>Use videos to give an inside view of your business culture.<\/li><li>Use the right video size and quality.<\/li><\/ul>\n<\/div>\n\n<div id=\"11-use-supported-standard-fonts\" name=\"11-use-supported-standard-fonts\" data-animate data-destination=\"11-use-supported-standard-fonts\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">11. Use supported standard fonts<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Your emails shouldn\u2019t be a pain to read, and this comes down not only to your content layout but also your font choice. On average, readers take <a href=\"https:\/\/www.neurosciencemarketing.com\/blog\/articles\/simple-fonts.htm\" target=\"_blank\" rel=\"noreferrer noopener\">86%<\/a> longer to read decorative fonts than simpler ones.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>So you also want to make sure you use supported fonts to ensure your text always appears the way you want it to. Supported fonts are system fonts, which are already installed on the subscriber\u2019s computer, and web-safe fonts, which can adapt to any browser or device. Examples of standard fonts are Arial, Verdana, Helvetica, Tahoma and Georgia.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Flodesk offers a collection of web-safe fonts, ensuring that your emails display as intended on any device.<\/p>\n<\/div>\n\n<div id=\"tips-for-choosing-the-right-fonts\" name=\"tips-for-choosing-the-right-fonts\" data-animate data-destination=\"tips-for-choosing-the-right-fonts\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Tips for choosing the right fonts<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Go easy on the fonts. It&#8217;s best to use no more than two font styles per email.<\/li><li>Use the right font size\u2014your customers shouldn&#8217;t have to squint to read your email.<\/li><li>Align text properly. Center alignment <a href=\"https:\/\/blog.prototypr.io\/text-alignment-best-practises-c4114daf1a9b\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">works best for short lines of text<\/a>, meaning three lines or less. Once you have more than three lines, then left alignment is better.&nbsp;<\/li><li>Avoid having a wall of text\u2014keep paragraphs short and easy to read.<\/li><\/ul>\n<\/div>\n\n<div id=\"12-tailor-your-email-to-your-audience\" name=\"12-tailor-your-email-to-your-audience\" data-animate data-destination=\"12-tailor-your-email-to-your-audience\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">12. Tailor your email to your audience<\/h2>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"542\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Davids-Tea.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Davids-Tea-32x94.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Davids-Tea-200x590.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Davids-Tea-450x1328.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Davids-Tea.png 542w\"\n            data-width=\"542\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"542\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here\u2019s an interesting stat: Simply addressing email recipients by their names boosts open rates and increases click-through rates by <a href=\"https:\/\/www.superoffice.com\/blog\/b2b-email-marketing-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">up to 35%<\/a>.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The above example from David\u2019s Tea is a delight to read. The brand pulled in vital customer data in a thank you email for its 10<sup>th<\/sup> anniversary.<\/p>\n<\/div>\n\n<div id=\"tips-for-tailoring-your-email-to-fit-your-audience\" name=\"tips-for-tailoring-your-email-to-fit-your-audience\" data-animate data-destination=\"tips-for-tailoring-your-email-to-fit-your-audience\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Tips for tailoring your email to fit your audience<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Always make sure your emails sound like they\u2019re written by a real person\u2014avoid corporate speak.<\/li><li>Group your readers into segments. Email marketers who send segmented email marketing campaigns notice a 760% increase in revenue.&nbsp;<\/li><li>Personalize your emails.<\/li><li>Schedule emails to send in the recipient&#8217;s time zone\u2014a feature that is often overlooked.<\/li><li>Leverage behavior triggers\u2014like when customers complete a purchase or click a link in your email\u2014so you can send even more targeted content.<\/li><\/ul>\n<\/div>\n\n<div id=\"13-use-prominent-ctas\" name=\"13-use-prominent-ctas\" data-animate data-destination=\"13-use-prominent-ctas\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">13. Use prominent CTAs<\/h2>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"457\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/The-Gym-Swag-Shop.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/The-Gym-Swag-Shop-32x112.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/The-Gym-Swag-Shop-200x700.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/The-Gym-Swag-Shop-450x1575.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/The-Gym-Swag-Shop.png 457w\"\n            data-width=\"457\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"457\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Emails with a single call-to-action can <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2015\/06\/10\/digital-marketing-stats\" target=\"_blank\" rel=\"noreferrer noopener\">increase clicks by 371% and sales by 1617%<\/a>. <em>That\u2019s huge!<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The \u201cShop the Look\u201d call-to-action button from The Gym Swag Shop is unmissable in the example above.<\/p>\n<\/div>\n\n<div id=\"tips-for-creating-the-perfect-call-to-action-button\" name=\"tips-for-creating-the-perfect-call-to-action-button\" data-animate data-destination=\"tips-for-creating-the-perfect-call-to-action-button\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Tips for creating the perfect call-to-action button<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Include first-person pronouns\u2014say \u201cStart my free trial\u201d instead of \u201cStart your free trial.\u201d&nbsp;<\/li><li>Keep it short.<\/li><li>Ensure your button text is large and legible.<\/li><li>Create urgency.<\/li><\/ul>\n<\/div>\n\n<div id=\"14-add-an-on-brand-footer\" name=\"14-add-an-on-brand-footer\" data-animate data-destination=\"14-add-an-on-brand-footer\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">14. Add an on-brand footer<\/h2>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"738\"\n  data-height=\"1447\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Ira-Briones.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Ira-Briones-32x63.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Ira-Briones-200x392.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Ira-Briones-450x882.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Ira-Briones-700x1372.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Ira-Briones.png 738w\"\n            data-width=\"738\"\n      data-height=\"1447\"\n      data-fit=\"cover\"\n      width=\"738\"\n      height=\"1447\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Your footer is an important piece of real estate in your email design. In addition to helping you wrap up your email nicely, it can contain helpful information that may not fit in the body of your email.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In the example above, Ira Briones uses an on-brand footer that includes the brand logo and links to their social media pages.<\/p>\n<\/div>\n\n<div id=\"tips-for-designing-the-perfect-footer\" name=\"tips-for-designing-the-perfect-footer\" data-animate data-destination=\"tips-for-designing-the-perfect-footer\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Tips for designing the perfect footer<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Include legally required information\u2014in most cases, this includes your address and an unsubscribe link. Some countries require that you include a link to your privacy policy or GDPR statement as well.&nbsp;<\/li><li>Add a note to remind subscribers about why they are receiving your emails.&nbsp;<\/li><li>Specify any terms and conditions that apply to your offer.<\/li><li>Add your contact info and social media links.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Read More: <\/strong><a href=\"https:\/\/flodesk.com\/blog\/newsletter-footer\/\">How to Design an Impactful Newsletter Footer: Tips &amp; Examples<\/a><\/p>\n<\/div>\n\n<div id=\"15-include-an-unsubscribe-link\" name=\"15-include-an-unsubscribe-link\" data-animate data-destination=\"15-include-an-unsubscribe-link\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">15. Include an unsubscribe link<\/h2>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"715\"\n  data-height=\"799\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Natalie-Franke.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Natalie-Franke-32x36.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Natalie-Franke-200x223.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Natalie-Franke-450x503.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Natalie-Franke-700x782.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Natalie-Franke.png 715w\"\n            data-width=\"715\"\n      data-height=\"799\"\n      data-fit=\"cover\"\n      width=\"715\"\n      height=\"799\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Unsubscribe links deserve special mention because they are required by law to protect readers from spam and to ensure users have control over their inboxes. While you can\u2019t stop your readers from unsubscribing, what you can do is remember why people unsubscribe from emails and do your best to avoid those issues. The top 3 reasons why people choose to unsubscribe from an email list are <a href=\"https:\/\/www.prnewswire.com\/news-releases\/23-of-consumers-receive-marketing-emails-from-companies-they-never-subscribed-to-301234484.html\" target=\"_blank\" rel=\"noreferrer noopener\">receiving too many emails (59%)<\/a>, the information <a href=\"https:\/\/optinmonster.com\/is-email-marketing-dead-heres-what-the-statistics-show\/\" target=\"_blank\" rel=\"noreferrer noopener\">no longer being relevant (43%),<\/a> or not recognizing the brand or remembering signing up (43%).<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/nataliefranke.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Natalie Franke<\/a>\u2019s unsubscribe email copy in the example above is a pleasure to read\u2014and does not guilt-trip the reader or use snarky language. The unsubscribe link is also subtly highlighted so readers know exactly where to click.<\/p>\n<\/div>\n\n<div id=\"best-practices-for-adding-an-unsubscribe-link\" name=\"best-practices-for-adding-an-unsubscribe-link\" data-animate data-destination=\"best-practices-for-adding-an-unsubscribe-link\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Best practices for adding an unsubscribe link<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Make it easy for the reader to find\u2014hiding your unsubscribe button can build distrust in your readers, and they could mark your email as spam.<\/li><li>If you send multiple newsletters, offer readers an option to update their preferences so they can reduce the number or frequency of newsletters they receive instead of completely unsubscribing.&nbsp;<\/li><li>Don\u2019t require subscribers to log in to their accounts before they can unsubscribe.<\/li><li>Don\u2019t use negative or insulting language.<\/li><\/ul>\n<\/div>\n\n<div id=\"16-maintain-consistent-branding\" name=\"16-maintain-consistent-branding\" data-animate data-destination=\"16-maintain-consistent-branding\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">16. Maintain consistent branding<\/h2>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"658\"\n  data-height=\"1336\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Hair-for-the-Girls.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Hair-for-the-Girls-32x65.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Hair-for-the-Girls-200x406.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Hair-for-the-Girls-450x914.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Hair-for-the-Girls.png 658w\"\n            data-width=\"658\"\n      data-height=\"1336\"\n      data-fit=\"cover\"\n      width=\"658\"\n      height=\"1336\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This is reason enough: Maintaining brand consistency across all channels can increase your revenue by as much as <a href=\"https:\/\/www.forbes.com\/sites\/gabrielshaoolian\/2018\/08\/10\/10-marketing-web-design-branding-statistics-to-help-you-prioritize-business-growth-initiatives\/?sh=1496d075d708\" target=\"_blank\" rel=\"noreferrer noopener\">23%<\/a>. Inconsistent branding can have your readers second-guessing your emails and wondering if they\u2019re authentic.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.hairforthegirls.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hair for the Girls<\/a> uses characteristic typography, colors and images of diverse models to always stay on-brand. Their emails are light-hearted, inspiring and full of good vibes.<\/p>\n<\/div>\n\n<div id=\"tipstakeaways\" name=\"tipstakeaways\" data-animate data-destination=\"tipstakeaways\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Tips\/takeaways<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Display your logo prominently in your header and\/or footer.<\/li><li>Use email templates so you can be consistent in your designs.<\/li><li>Maintain a consistent tone of voice\u2014goofy, formal, playful, etc.\u2014from your email subject line to your email copy.<\/li><li>Be consistent in your email frequency and timing. That is, deliver emails at the same time and at regular intervals\u2014for example, every Thursday at 7 a.m.&nbsp;<\/li><li>Maintain a consistent sender name and signature.<\/li><\/ul>\n<\/div>\n\n<div id=\"17-test-your-emails-before-sending\" name=\"17-test-your-emails-before-sending\" data-animate data-destination=\"17-test-your-emails-before-sending\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">17. Test your emails before sending<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Nothing beats testing your emails before sending them. A well-intentioned email could hit the wrong note with your audience because you misspelled an important word or added the wrong image. A\/B-tested campaigns had 73% better open rates, 198% better click-through rates and almost 15% more sales than regular campaigns.<\/p>\n<\/div>\n\n<div id=\"tips-for-testing-your-email-campaigns\" name=\"tips-for-testing-your-email-campaigns\" data-animate data-destination=\"tips-for-testing-your-email-campaigns\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Tips for testing your email campaigns<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Preview your emails as you design them to ensure everything looks great on different types of devices. For example, Flodesk makes it super easy to switch between mobile and desktop views in its email builder.<\/li><li>Send yourself a test email. Check that your subject line, preheader, images and text all display correctly on both desktop and mobile. You should also view the test email using different email clients.<\/li><li>Check that links and personalization tags are all working correctly\u2014make sure there&#8217;s an actual name instead of a placeholder.<\/li><\/ul>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #716c3e; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #716c3e;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"key-takeaways-for-great-email-amp-newsletter-design\" name=\"key-takeaways-for-great-email-amp-newsletter-design\" data-animate data-destination=\"key-takeaways-for-great-email-amp-newsletter-design\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Key takeaways for great email &amp; newsletter design<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Proper email design is important because it ensures your subscribers not only open your emails but also find the information they need quickly in order to take action.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Great email design starts with crafting an irresistible subject line and enticing preview text. Choose a consistent design and email layout, and write email copy that resonates with your target audience. Finally, include clear calls to action.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>With Flodesk, you can choose from several professionally designed templates that instantly look great on any device. You can also create designs from scratch with Flodesk\u2019s intuitive and powerful email builder, which includes all the features you need to create beautifully designed emails. Plus, you pay one price, no matter the size of your list.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Try <a href=\"https:\/\/app.flodesk.com\/sign-up\">Flodesk<\/a> for free today.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2160\"\n  data-height=\"2160\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-32x32.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-200x200.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-450x450.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-700x700.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1000x1000.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1400x1400.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1800x1800.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080.jpg 2160w\"\n            data-width=\"2160\"\n      data-height=\"2160\"\n      data-fit=\"cover\"\n      width=\"2160\"\n      height=\"2160\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"email-design-faqs\" name=\"email-design-faqs\" data-animate data-destination=\"email-design-faqs\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Email design FAQs<\/h2>\n<\/div>\n\n<div id=\"1-what-is-email-graphic-design\" name=\"1-what-is-email-graphic-design\" data-animate data-destination=\"1-what-is-email-graphic-design\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. What is email graphic design?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Email graphic design refers to the process of creating and customizing the visual elements that make up your email. Well-designed email graphics can help subscribers better understand your email, which helps increase clickthrough rates and conversions.<\/p>\n<\/div>\n\n<div id=\"2-what-makes-a-great-email-design\" name=\"2-what-makes-a-great-email-design\" data-animate data-destination=\"2-what-makes-a-great-email-design\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. What makes a great email design?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A great email design is created with the reader in mind. It&#8217;s responsive and includes visual elements. It also uses a clean layout that helps the reader quickly figure out what the email\u2019s about and what action they should take.<\/p>\n<\/div>\n\n<div id=\"3-what-should-be-included-in-an-email-design\" name=\"3-what-should-be-included-in-an-email-design\" data-animate data-destination=\"3-what-should-be-included-in-an-email-design\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. What should be included in an email design?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>An email design should include a subject line, preview text, header, footer, call to action buttons, images, and text elements.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>When it comes to getting your subscribers (or customers) to interact with your emails, a good email design can make all the difference. Your subscribers receive tens of emails daily, so attention is a super scarce commodity. The average time spent reading a brand email is only 10 seconds. In order to stand out from [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[15,30],"table_tags":[],"class_list":["post-3822","post","type-post","status-publish","format-standard","hentry","category-email-marketing-basics","tag-best-practices","tag-lists"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>17 Email Design Best Practices for Marketing in 2024 (+ Guide)<\/title>\n<meta name=\"description\" content=\"Follow these email design best practices to create beautiful emails from the subject line to the color palette. Design emails subscribers love to get.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/email-design-best-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"17 Email Design Best Practices for Marketing in 2024 (+ Guide)\" \/>\n<meta property=\"og:description\" content=\"Follow these email design best practices to create beautiful emails from the subject line to the color palette. 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