{"id":3820,"date":"2022-06-05T06:26:24","date_gmt":"2022-06-05T14:26:24","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=3820"},"modified":"2026-04-29T11:05:39","modified_gmt":"2026-04-29T19:05:39","slug":"teaser-email-campaign-examples","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/teaser-email-campaign-examples\/","title":{"rendered":"11 Teaser Email Campaign Examples for Your Next Product Launch"},"content":{"rendered":"\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"596\"\n  data-height=\"569\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Flodesk-Templates-Mobile-View.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Flodesk-Templates-Mobile-View-32x31.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Flodesk-Templates-Mobile-View-200x191.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Flodesk-Templates-Mobile-View-450x430.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Flodesk-Templates-Mobile-View.png 596w\"\n            data-width=\"596\"\n      data-height=\"569\"\n      data-fit=\"cover\"\n      width=\"596\"\n      height=\"569\"\n      loading=\"eager\"\n      alt=\"Flodesk email template designs\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019ve ever opened up your inbox and seen email marketing content from one of your favorite brands, you\u2019ve received a teaser campaign before. You just might not have realized it at the time.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re feeling lost, a teaser email is a kind of marketing email designed to capture the reader\u2019s attention with mystery, intrigue, and anticipation. <strong>The goal behind a teaser email is <\/strong><strong><em>always <\/em><\/strong><strong>to generate customer interest and make them eager to learn more.<\/strong> While they can be used in lots of different email marketing contexts, they\u2019re most popular for product launches, sale or promotion announcements, and event invitations.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>While teaser emails are similar to new <a href=\"https:\/\/flodesk.com\/blog\/product-launch-email-template\/\">product launch emails<\/a>, they aren\u2019t exactly the same\u2014teaser emails give a lot less away and focus on piquing the reader\u2019s interest rather than providing them with product information.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Teaser emails are great for email marketing teams because they boost sales &amp; conversions, drive traffic to their company\u2019s website, <a href=\"https:\/\/flodesk.com\/blog\/email-marketing-lead-generation\/\">generate leads<\/a>, and contribute to a unique brand experience. <strong>But customers also enjoy receiving them because they\u2019re fun to engage with, build excitement, and are a little different from the typical marketing emails they get everyday.<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Keep reading for key teaser email best practices, eleven inspiring teaser email examples, and even some great subject line ideas.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #e3a525; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #e3a525;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"teaser-email-campaign-best-practices\" name=\"teaser-email-campaign-best-practices\" data-animate data-destination=\"teaser-email-campaign-best-practices\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Teaser email campaign best practices<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re ready to start developing your own teaser email campaign, keep the following best practices in mind for optimal results:<\/p>\n<\/div>\n\n<div id=\"set-an-objective-for-your-teaser-email\" name=\"set-an-objective-for-your-teaser-email\" data-animate data-destination=\"set-an-objective-for-your-teaser-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Set an objective for your teaser email<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You should never send out a teaser email <em>(or an email of any kind)<\/em> without feeling crystal clear on <em>why <\/em>you\u2019re sending it.<em> Do you want your teaser email to drive traffic to your website? Prompt people to pre-order a new product before launch day? Click on social media buttons and give you a follow? RSVP to an <\/em><a href=\"https:\/\/flodesk.com\/blog\/event-invitation-email\/\"><em>event invitation<\/em><\/a><em>? <\/em>These are all important questions to answer before you get started.<\/p>\n<\/div>\n\n<div id=\"decide-how-many-teaser-emails-youre-going-to-send-out\" name=\"decide-how-many-teaser-emails-youre-going-to-send-out\" data-animate data-destination=\"decide-how-many-teaser-emails-youre-going-to-send-out\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Decide how many teaser emails you\u2019re going to send out<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Different types of teaser campaigns require different numbers of emails. For example, a product launch email sequence usually includes between two and five emails, whereas a simple sales announcement only needs one or two emails.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Discover the types of product launch emails you can send and <a href=\"https:\/\/flodesk.com\/blog\/how-to-write-a-product-launch-email\/\">how to write a product launch email<\/a> (with examples).<\/p>\n<\/div>\n\n<div id=\"figure-out-when-to-send-out-your-teaser-emails\" name=\"figure-out-when-to-send-out-your-teaser-emails\" data-animate data-destination=\"figure-out-when-to-send-out-your-teaser-emails\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Figure out when to send out your teaser emails<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can send out teaser emails at the same time you usually send out email marketing content, but remember that the purpose of teaser emails is to build hype. That means you should send out the last teaser email in your campaign right before your launch, promotion, or event.<\/p>\n<\/div>\n\n<div id=\"plan-out-your-whole-teaser-email-campaign-in-advance\" name=\"plan-out-your-whole-teaser-email-campaign-in-advance\" data-animate data-destination=\"plan-out-your-whole-teaser-email-campaign-in-advance\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Plan out your whole teaser email campaign in advance<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For all your teaser emails to complement each other and be cohesive, it\u2019s important to plan your sequence and create them all before you send anything out. Scrambling at the last minute rarely makes for an <a href=\"https:\/\/flodesk.com\/blog\/email-optimization\/\">optimized email campaign.<\/a><\/p>\n<\/div>\n\n<div id=\"be-intentional-about-your-teaser-email-subject-line\" name=\"be-intentional-about-your-teaser-email-subject-line\" data-animate data-destination=\"be-intentional-about-your-teaser-email-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Be intentional about your teaser email subject line<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Subject lines often get overlooked, but they\u2019re one of the biggest factors people take into account when they\u2019re deciding whether to open an email or not. In fact, <a href=\"https:\/\/www.invespcro.com\/blog\/email-subject-lines-statistics-and-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">47%<\/a> of people open emails based on subject lines alone. Make sure your subject line builds anticipation and makes subscribers want to learn more just as much as your email content.<\/p>\n<\/div>\n\n<div id=\"11-teaser-email-campaign-examples-to-inspire-you\" name=\"11-teaser-email-campaign-examples-to-inspire-you\" data-animate data-destination=\"11-teaser-email-campaign-examples-to-inspire-you\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">11 teaser email campaign examples to inspire you<\/h2>\n<\/div>\n\n<div id=\"1-westerly\" name=\"1-westerly\" data-animate data-destination=\"1-westerly\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Westerly<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"503\"\n  data-height=\"557\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Westlery-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Westlery-Email-Example-32x35.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Westlery-Email-Example-200x221.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Westlery-Email-Example-450x498.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Westlery-Email-Example.png 503w\"\n            data-width=\"503\"\n      data-height=\"557\"\n      data-fit=\"cover\"\n      width=\"503\"\n      height=\"557\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.westerlykitchen.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Westerly<\/a> is a meal delivery service based in the Greater Seattle Area. They\u2019re passionate about providing their community with healthy, delicious food.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>They\u2019ve got a wide variety of different dishes, and one of their most popular is their take on the Vietnamese noodle soup pho. Since their menu changes weekly, they sent out the teaser email above to tell their subscribers that one of their favorite meals was going to be available the following week.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>They provide just enough information in their announcement email to inform people who are in-the-know while adding a little bit of mystery for those who haven\u2019t tried their pho yet.<\/strong><\/p>\n<\/div>\n\n<div id=\"2-sigfus\" name=\"2-sigfus\" data-animate data-destination=\"2-sigfus\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Sigfus<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"543\"\n  data-height=\"606\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Sigfus-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Sigfus-Email-Example-32x36.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Sigfus-Email-Example-200x223.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Sigfus-Email-Example-450x502.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Sigfus-Email-Example.png 543w\"\n            data-width=\"543\"\n      data-height=\"606\"\n      data-fit=\"cover\"\n      width=\"543\"\n      height=\"606\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.sigfusdesigns.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sigfus<\/a> is a unique jewlery brand that specializes in retro, statement designs. Owner and maker Lauren Valenzuela lives and works in the Sonoran Desert in Arizona and is inspired by the natural environment around her.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Before launching one of their recent collections, Sigfus sent out a last-minute teaser email before the official launch. This is a great way to <strong>remind subscribers of a sale or product launch right before it drops, adding to the suspense and prompting them to browse what you\u2019ve got to offer.<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Since they sent out their teaser email just 10 minutes before their collection went live, they made a great marketing decision by prominently featuring photos of some of their new earring styles.<\/p>\n<\/div>\n\n<div id=\"3-poor-little-it-girl\" name=\"3-poor-little-it-girl\" data-animate data-destination=\"3-poor-little-it-girl\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Poor Little It Girl<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"542\"\n  data-height=\"695\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/PoorLittleItGirl-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/PoorLittleItGirl-Email-Example-32x41.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/PoorLittleItGirl-Email-Example-200x256.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/PoorLittleItGirl-Email-Example-450x577.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/PoorLittleItGirl-Email-Example.png 542w\"\n            data-width=\"542\"\n      data-height=\"695\"\n      data-fit=\"cover\"\n      width=\"542\"\n      height=\"695\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.poorlittleitgirl.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Poor Little It Girl<\/a> is a shopping, personal style, and lifestyle blog owned and operated by Cathy Peshek. Being petite herself, Cathay focuses her content on helping other petite women find affordable, stylish clothes for their body type.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Cathy has done a great job of creating an email that teases a massager that she\u2019s promoting on her site. <strong>Telling the reader she can\u2019t live without her new massager and emphasizing that it changed her life builds anticipation and leaves them wanting more.<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Poor Little It Girl\u2019s email just goes to show that teasers don\u2019t always have to be about promotions and <a href=\"https:\/\/flodesk.com\/blog\/product-launch-email-template\/\">product launches<\/a>, they also work for something as simple as an affiliate product or blog post.<\/p>\n<\/div>\n\n<div id=\"4-rj-home\" name=\"4-rj-home\" data-animate data-destination=\"4-rj-home\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. RJ Home<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"542\"\n  data-height=\"572\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/RJHome-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/RJHome-Email-Example-32x34.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/RJHome-Email-Example-200x211.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/RJHome-Email-Example-450x475.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/RJHome-Email-Example.png 542w\"\n            data-width=\"542\"\n      data-height=\"572\"\n      data-fit=\"cover\"\n      width=\"542\"\n      height=\"572\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/shoprjhome.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">RJ Home<\/a> has anticipation built into their business model, so it\u2019s easy for them to integrate that same feeling into their email marketing strategy. They\u2019re a vintage and handmade market based in Iowa that\u2019s only open one weekend per month, Friday through Sunday.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>We love the way RJ Home uses their teaser email to both remind their subscribers about their upcoming drop <\/strong><strong><em>and <\/em><\/strong><strong>build intrigue about the pieces they\u2019re going to have in stock.&nbsp;<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Rather than revealing the specifics about their new products, they capture their customers\u2019 imagination by describing the theme behind their collection: <em>\u201c&#8230;inspired by the end of the summer nearing, the promise of fall, and all of its beauty and of course, as with everything that we do, being with those that we love!\u201d<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>RJ Home has also included playful clock and sparkle emojis to add a subtle sense of excitement to their message.<\/p>\n<\/div>\n\n<div id=\"5-burgess-sweaters\" name=\"5-burgess-sweaters\" data-animate data-destination=\"5-burgess-sweaters\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. Burgess Sweaters<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"475\"\n  data-height=\"697\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Burgess-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Burgess-Email-Example-32x47.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Burgess-Email-Example-200x293.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Burgess-Email-Example-450x660.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Burgess-Email-Example.png 475w\"\n            data-width=\"475\"\n      data-height=\"697\"\n      data-fit=\"cover\"\n      width=\"475\"\n      height=\"697\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.burgesssweaters.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Burgess Sweaters<\/a> is a clothing brand based in Newport, Rhode Island. Their pieces are inspired by the coastal life and they create luxurious, fashionable, and fashionable sweaters and other knitwear that transcends seasons.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Their email above is a great example of how you can announce an upcoming sale without giving too many details away. While they communicate a specific date <em>(this Wednesday)<\/em> <strong>they keep things mysterious by not announcing the specifics of the promotion and relying mostly on on-brand imagery.<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>They\u2019ve also included a <em>\u2018Shop Now\u2019 <\/em>call to action (CTA) button at the bottom of their email, so subscribers can start to browse their collection and put together a wishlist.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #e3a525; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #e3a525;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"6-bruna-the-label\" name=\"6-bruna-the-label\" data-animate data-destination=\"6-bruna-the-label\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">6. Bruna The Label<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"590\"\n  data-height=\"638\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Bruna-the-Label-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Bruna-the-Label-Email-Example-32x35.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Bruna-the-Label-Email-Example-200x216.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Bruna-the-Label-Email-Example-450x487.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Bruna-the-Label-Email-Example.png 590w\"\n            data-width=\"590\"\n      data-height=\"638\"\n      data-fit=\"cover\"\n      width=\"590\"\n      height=\"638\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/brunathelabel.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bruna the Label<\/a> is a sustainable, handcrafted jewelry company based in Germany. In just a few years, they\u2019ve gone from a small online shop to a popular jewelry brand that\u2019s well-loved by celebrities and often goes viral on social media.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Last year, Bruna the Label announced their Give Back Friday sale with just one email that did a great job of building excitement and capturing reader attention. <strong>While they specified most of the details about their upcoming promotion, they created a sense of exclusivity and hype by sending it out to only loyal customers first.<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Their mysterious design also features a simple black-and-white color palette, which works with the Black Friday sale theme and keeps the reader guessing as to which limited pieces will be available during the sale.<\/p>\n<\/div>\n\n<div id=\"7-westerly\" name=\"7-westerly\" data-animate data-destination=\"7-westerly\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">7. Westerly<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"404\"\n  data-height=\"578\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Westerly-Email-Example-2.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Westerly-Email-Example-2-32x46.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Westerly-Email-Example-2-200x286.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Westerly-Email-Example-2.png 404w\"\n            data-width=\"404\"\n      data-height=\"578\"\n      data-fit=\"cover\"\n      width=\"404\"\n      height=\"578\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We had to feature the meal delivery service <a href=\"https:\/\/www.westerlykitchen.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Westerly<\/a> just one more time because they do such a great job of capturing people\u2019s attention with their teaser email campaigns while driving traffic to their website with clever CTA buttons.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In Westerly\u2019s business model, they change up their menus from week to week depending on dish popularity and what\u2019s available or in season. That means customers have to order a week in advance to receive their meals the following week.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We think the above Westerly email is a killer example of grabbing attention with product images. <strong>They don\u2019t even disclose what exact dishes they\u2019re featuring on their upcoming menu\u2014they just include mouth-watering pictures that leave people wanting more.<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>While a general rule of thumb is including only one CTA button per email, Westerly has two here: <em>\u201cOrder now\u201d <\/em>and <em>\u201cView menus.\u201d <\/em>In this case, their double CTAs work because they\u2019re giving subscribers a choice based on the teaser email: either click for more information or order right away.<\/p>\n<\/div>\n\n<div id=\"8-jane-amp-tash\" name=\"8-jane-amp-tash\" data-animate data-destination=\"8-jane-amp-tash\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">8. Jane &amp; Tash<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"448\"\n  data-height=\"610\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Jane-and-Tash-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Jane-and-Tash-Email-Example-32x44.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Jane-and-Tash-Email-Example-200x272.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Jane-and-Tash-Email-Example.png 448w\"\n            data-width=\"448\"\n      data-height=\"610\"\n      data-fit=\"cover\"\n      width=\"448\"\n      height=\"610\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.janeandtash.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jane &amp; Tash<\/a> is an ecommerce brand based in London. They specialize in luxury outerwear, clothing, and accessories like leather jackets, faux fur coats, and tailored blazers.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We\u2019re featuring their product release email because we think they\u2019ve done a fantastic job of building hype surrounding their most recent launch. Because they\u2019re a brand that mostly specializes in outerwear, building a marketing strategy for their summer collection could be a challenge. It mostly features linen clothing, which is unusual for them, so <strong>sending out teaser emails that grab attention was especially important to lay the groundwork for a successful launch.<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We love the design layout of their teaser email example pictured above. They\u2019ve showcased one product image front-and-center so it really jumps out at the reader.<strong> It was also a great choice to include a countdown timer, so readers really feel the urgency surrounding the launch.<\/strong><\/p>\n<\/div>\n\n<div id=\"9-fortnight-lingerie\" name=\"9-fortnight-lingerie\" data-animate data-destination=\"9-fortnight-lingerie\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">9. Fortnight Lingerie<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"412\"\n  data-height=\"583\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Fortnight-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Fortnight-Email-Example-32x45.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Fortnight-Email-Example-200x283.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Fortnight-Email-Example.png 412w\"\n            data-width=\"412\"\n      data-height=\"583\"\n      data-fit=\"cover\"\n      width=\"412\"\n      height=\"583\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/fortnightlingerie.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fortnight Lingerie<\/a> is a sustainable swimwear and lingerie brand that\u2019s passionate about creating timeless designs for all body types. They\u2019re based in Toronto, Canada and have a great way of communicating with their target audience through their email strategy.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Fortnight Lingerie kept things simple with their recent teaser email and we love the result. They\u2019ve made an eye-catching, on-brand image of one of their new <em>Ivy <\/em>lingerie sets the focus of their email. <strong>Their copy and other email content is straightforward\u2014they let loyal customers know a restock of one of their best-selling sets is coming soon, and that\u2019s all.<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Try replicating this email teaser campaign if you want to make a strong impression with your teaser email while sticking with strong imagery and minimal design.<\/p>\n<\/div>\n\n<div id=\"10-mr-rodini\" name=\"10-mr-rodini\" data-animate data-destination=\"10-mr-rodini\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">10. Mr. Rodini<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"584\"\n  data-height=\"548\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Mr-Rodini-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Mr-Rodini-Email-Example-32x30.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Mr-Rodini-Email-Example-200x188.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Mr-Rodini-Email-Example-450x422.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Mr-Rodini-Email-Example.png 584w\"\n            data-width=\"584\"\n      data-height=\"548\"\n      data-fit=\"cover\"\n      width=\"584\"\n      height=\"548\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.minirodini.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mr. Rodini<\/a> is a high-end, sustainable children\u2019s clothing brand from Sweden. They\u2019re well-known for their playful prints, colorful clothing, and unique designs. They bring those same values into their teaser email campaigns, and the above image is a great example of that.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Mr. Rodini often releases themed collections, and their pre-fall 2022 theme is <em>\u201cthe future looks bright.\u201d <\/em>To get their customers excited about their upcoming launch, Mr. Rodini integrated imagery from the collection into their teaser campaign, and the result is equal parts playful and intriguing.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The email copy starts teasing customers by saying <em>\u201claunching soon\u201d <\/em>but then provides more details in fine print at the very bottom: <em>\u201cthe cats predict April 26th will be a good day\u2026\u201d <\/em>Basically, Mr. Rodini is telling the reader <em>exactly <\/em>when the new collection will launch, but only if they pay attention and scroll down to the very end.<\/p>\n<\/div>\n\n<div id=\"11-havenly\" name=\"11-havenly\" data-animate data-destination=\"11-havenly\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">11. Havenly<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"441\"\n  data-height=\"586\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Havenly-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Havenly-Email-Example-32x43.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Havenly-Email-Example-200x266.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/06\/Havenly-Email-Example.png 441w\"\n            data-width=\"441\"\n      data-height=\"586\"\n      data-fit=\"cover\"\n      width=\"441\"\n      height=\"586\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/havenly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Havenly <\/a>is an online interior design and home decorating service. They help their customers put together the home of their dreams by pairing them with designers who hand-select products that fit with their style preferences and budget. They\u2019ve also got their own on-site shop.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re looking for teaser email inspiration that\u2019s equal parts lighthearted and informative, check out Havenly\u2019s above example. The combination of<em> \u201ckeep your eyes open\u201d <\/em>and an eyes emoji prompts the recipient to keep reading without coming off as too serious.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We also like that Havenly lets their customers know that:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><em>\u201cSomething\u201d <\/em>new is coming <em>(without disclosing exactly what)<\/em><\/li>\n\n\n\n<li>That<em> \u201csomething\u201d<\/em> will be happening the following week<em> (without disclosing exactly when)<\/em><\/li>\n<\/ul>\n<\/div>\n\n<div id=\"examples-of-teaser-campaign-email-subject-lines\" name=\"examples-of-teaser-campaign-email-subject-lines\" data-animate data-destination=\"examples-of-teaser-campaign-email-subject-lines\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Examples of teaser campaign email subject lines<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A unique, intriguing subject line is an essential part of a great teaser email. Get inspired by the excellent examples we\u2019ve provided below and adapt them to your needs. We\u2019ve broken them down into three categories: <em>product launch, sale announcement,<\/em> and <em>event promotion.<\/em><\/p>\n<\/div>\n\n<div id=\"product-launch\" name=\"product-launch\" data-animate data-destination=\"product-launch\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Product launch<\/h3>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Something new is dropping in 24 hours \ud83d\udc40<\/li>\n\n\n\n<li>A sneak peek into the future\u2026 \ud83d\udd2e&nbsp;<\/li>\n\n\n\n<li>You asked, we listened. [Product name] is here.<\/li>\n\n\n\n<li>Get 10% off when you pre-order [product name] today only!<\/li>\n\n\n\n<li>Keep your eyes peeled tomorrow! \ud83d\ude0e&nbsp;<\/li>\n\n\n\n<li>The wait is over. [Product name] is here.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Want more inspiration? We&#8217;ve got a whole article on <a href=\"https:\/\/flodesk.com\/blog\/product-launch-email-subject-lines\/\">product launch email subject lines<\/a>!<\/p>\n<\/div>\n\n<div id=\"sale-announcement\" name=\"sale-announcement\" data-animate data-destination=\"sale-announcement\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Sale announcement<\/h3>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Get your wishlists ready \ud83d\ude0d<\/li>\n\n\n\n<li>Our biggest sale of the year drops tomorrow \ud83c\udfc3&nbsp;<\/li>\n\n\n\n<li>Up to [X]% off starts in 10 minutes!<\/li>\n\n\n\n<li>We don\u2019t do this often\u2026<\/li>\n\n\n\n<li>Psst\u2026 we\u2019ve got a secret to tell you!<\/li>\n\n\n\n<li>Sale sneak peak for your eyes only \ud83d\udc40<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"event-promotion\" name=\"event-promotion\" data-animate data-destination=\"event-promotion\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Event promotion<\/h3>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Come see what we\u2019ve been working on lately \ud83d\ude4f<\/li>\n\n\n\n<li>Exclusive first access: Get your ticket before it sells out \ud83d\udc4f&nbsp;<\/li>\n\n\n\n<li>You\u2019re invited\u2026<\/li>\n\n\n\n<li>[First name], we\u2019d love to meet you on [insert date]!<\/li>\n\n\n\n<li>We\u2019ve got something special planned for you\u2026 \ud83c\udf89<\/li>\n<\/ul>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #e3a525; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #e3a525;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"set-up-a-successful-teaser-email-campaign-with-flodesk\" name=\"set-up-a-successful-teaser-email-campaign-with-flodesk\" data-animate data-destination=\"set-up-a-successful-teaser-email-campaign-with-flodesk\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Set up a successful teaser email campaign with Flodesk<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Teaser email campaigns are a great marketing technique to have in your toolbelt. <strong>They add an element of mystery and surprise into your emails, encourage subscriber engagement with your campaigns, make for unique, lighthearted content, and build anticipation and excitement surrounding all kinds of different events<\/strong> like product launches, promotions, and events.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The best way to put together an ideal teaser campaign for your business is by using a premium email marketing software like Flodesk. We\u2019re passionate about great design and have a wide range of gorgeous templates that are perfectly suited to teaser emails. Pair that with impactful marketing automations and easy-to-understand reports and analytics and you\u2019ve got a match made in heaven.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To see for yourself, sign up for our <a href=\"https:\/\/app.flodesk.com\/sign-up\">30-day free trial<\/a>, no strings attached.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1600\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1.jpeg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-32x32.jpeg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-200x200.jpeg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-450x450.jpeg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-700x700.jpeg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-1000x1000.jpeg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-1400x1400.jpeg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1.jpeg 1600w\"\n            data-width=\"1600\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"1600\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"Flodesk template editing\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em><strong>Read next: <\/strong>our favorite <a href=\"https:\/\/flodesk.com\/blog\/win-back-email\/\">win back email examples<\/a>!<\/em><\/p>\n<\/div>\n\n<div id=\"faqs-about-teaser-email-campaigns\" name=\"faqs-about-teaser-email-campaigns\" data-animate data-destination=\"faqs-about-teaser-email-campaigns\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">FAQs about teaser email campaigns<\/h2>\n<\/div>\n\n<div id=\"what-is-a-teaser-email\" name=\"what-is-a-teaser-email\" data-animate data-destination=\"what-is-a-teaser-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">What is a teaser email?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A teaser email is a kind of marketing email designed to catch the people\u2019s attention with mystery, intrigue, and anticipation. Ideally, it should make the reader interested in what\u2019s to come and make them want to learn more. They\u2019re often the first emails in a product launch campaign, and can also be used to promote an upcoming event, sale, or collaboration.<\/p>\n<\/div>\n\n<div id=\"how-do-you-write-a-good-teaser-email\" name=\"how-do-you-write-a-good-teaser-email\" data-animate data-destination=\"how-do-you-write-a-good-teaser-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">How do you write a good teaser email?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To write a good teaser email, you need to pique the reader\u2019s interest and make them want to learn more. Here are the key steps you should follow to do so:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Set your objective<\/li>\n\n\n\n<li>Identify your central call-to-action (CTA)<\/li>\n\n\n\n<li>Choose your visuals<\/li>\n\n\n\n<li>Develop your copy<\/li>\n\n\n\n<li>Craft your subject line<\/li>\n\n\n\n<li>Send yourself a test (and check it on desktop and mobile)<\/li>\n\n\n\n<li>Schedule your teaser email at an optimal date and time<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Create an amazing teaser email with <a href=\"https:\/\/app.flodesk.com\/sign-up\">Flodesk<\/a>.<\/p>\n<\/div>\n\n<div id=\"how-do-you-create-anticipation-in-an-email\" name=\"how-do-you-create-anticipation-in-an-email\" data-animate data-destination=\"how-do-you-create-anticipation-in-an-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">How do you create anticipation in an email?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There are many ways to create anticipation in an email, and doing so is essential for a successful teaser campaign. Here are just a few of the ways you can do so:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Craft an email subject line that makes the reader think (for example: <em>\u201cSpecial surprise for VIPs launching tomorrow!<\/em> \ud83c\udf81\u201d<\/li>\n\n\n\n<li>Choose images that pique people\u2019s attention but don\u2019t tell the whole story <em>(like an image that features a new product but doesn\u2019t show it in detail)<\/em><\/li>\n\n\n\n<li>Use language that makes people curious without coming across as spammy <em>(like sneak peek, new release, special event, big news, and stay tuned).<\/em><\/li>\n\n\n\n<li>Integrate dynamic elements like countdown timers<\/li>\n<\/ul>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve ever opened up your inbox and seen email marketing content from one of your favorite brands, you\u2019ve received a teaser campaign before. You just might not have realized it at the time. If you\u2019re feeling lost, a teaser email is a kind of marketing email designed to capture the reader\u2019s attention with mystery, [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94],"tags":[15,16],"table_tags":[],"class_list":["post-3820","post","type-post","status-publish","format-standard","hentry","category-selling-with-email","tag-best-practices","tag-content-ideas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>11 Teaser Email Campaign Examples for Your Next Launch<\/title>\n<meta name=\"description\" content=\"These teaser email campaign examples will help you set up a great campaign to launch a new product, build hype for an event, or generate excitement for updates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/teaser-email-campaign-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"11 Teaser Email Campaign Examples for Your Next Launch\" \/>\n<meta property=\"og:description\" content=\"These teaser email campaign examples will help you set up a great campaign to launch a new product, build hype for an event, or generate excitement for updates.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/flodesk.com\/blog\/teaser-email-campaign-examples\/\" \/>\n<meta property=\"og:site_name\" content=\"Flodesk\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-05T14:26:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-29T19:05:39+00:00\" \/>\n<meta name=\"author\" content=\"Sydney Triggs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sydney Triggs\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/flodesk.com\/blog\/teaser-email-campaign-examples\/\",\"url\":\"https:\/\/flodesk.com\/blog\/teaser-email-campaign-examples\/\",\"name\":\"11 Teaser Email Campaign Examples for Your Next Launch\",\"isPartOf\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#website\"},\"datePublished\":\"2022-06-05T14:26:24+00:00\",\"dateModified\":\"2026-04-29T19:05:39+00:00\",\"author\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/6a323d3394284d6f44231b3bf2124561\"},\"description\":\"These teaser email campaign examples will help you set up a great campaign to launch a new product, build hype for an event, or generate excitement for updates.\",\"breadcrumb\":{\"@id\":\"https:\/\/flodesk.com\/blog\/teaser-email-campaign-examples\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/flodesk.com\/blog\/teaser-email-campaign-examples\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/flodesk.com\/blog\/teaser-email-campaign-examples\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/flodesk.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"11 Teaser Email Campaign Examples for Your Next Product Launch\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/flodesk.com\/blog\/#website\",\"url\":\"https:\/\/flodesk.com\/blog\/\",\"name\":\"Flodesk\",\"description\":\"A blog sharing email marketing strategies and best practices for small business owners\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/flodesk.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/6a323d3394284d6f44231b3bf2124561\",\"name\":\"Sydney Triggs\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/951722469b924e6cdcadae1f6a582fd61fafe2c122d7ee225b2ae63d80abe2ba?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/951722469b924e6cdcadae1f6a582fd61fafe2c122d7ee225b2ae63d80abe2ba?s=96&d=mm&r=g\",\"caption\":\"Sydney Triggs\"},\"description\":\"Sydney Triggs is a [content] writer, editor &amp; educator from Vancouver, Canada currently settled in Barcelona, Spain. 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