{"id":3690,"date":"2022-05-27T07:12:01","date_gmt":"2022-05-27T15:12:01","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=3690"},"modified":"2026-04-29T11:06:16","modified_gmt":"2026-04-29T19:06:16","slug":"loyalty-program-email-examples","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/loyalty-program-email-examples\/","title":{"rendered":"8 Loyalty Program Email Examples &#038; Templates to Connect with Customers"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p><em>Wondering how to get customers to love your brand? Want them to refer your business to their friends and family?<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It\u2019s all about building customer loyalty, and one of the best ways to do that is with email marketing.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Imagine for a minute that you discover a new brand and sign up to receive their emails. A welcome email arrives in your inbox and you\u2019re immediately drawn to the beautiful design and feel a connection with the brand\u2019s founder or purpose. Plus, they give you a coupon for your first purchase!&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You continue to receive emails that add value. Sometimes it\u2019s a newsletter with information you couldn\u2019t get elsewhere, other times it\u2019s a sneak peek of a new product or service. And they\u2019re always giving you the best deals.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Before long, you feel like a VIP. You start choosing this brand over others, making regular purchases and referring friends and family\u2014you\u2019ve become a loyal customer!<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To make this happen with your own customers, you need loyalty-building emails that include the following:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Special offers, discounts, or coupons that are relevant and valuable<\/li>\n\n\n\n<li>Personal photos of yourself or your team members<\/li>\n\n\n\n<li>Beautiful design using on-brand colors, fonts, and graphics<\/li>\n\n\n\n<li>Copy that sounds like it\u2019s coming from a human<\/li>\n\n\n\n<li>Intangible perks like early access, sneak peeks, or inside information<\/li>\n\n\n\n<li>Stories about your product, yourself, or your team members<\/li>\n\n\n\n<li>A clear call to action (CTA) button taking readers to your website or landing page<\/li>\n\n\n\n<li>Links to your social media profiles<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Next, we\u2019ll show you the different types of loyalty emails and eight real-life examples to get you started.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #efafa3; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #efafa3;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"types-of-customer-loyalty-emails\" name=\"types-of-customer-loyalty-emails\" data-animate data-destination=\"types-of-customer-loyalty-emails\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Types of customer loyalty emails<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Any email you send your customers can be considered a loyalty email\u2014so long as you\u2019re adding value. So let\u2019s take a look at a few different types of emails, what they are and how to use them to build customer loyalty.&nbsp;<\/p>\n<\/div>\n\n<div id=\"welcome-emails\" name=\"welcome-emails\" data-animate data-destination=\"welcome-emails\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Welcome emails<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"630\"\n  data-height=\"893\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Poor-Little-It-Girl-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Poor-Little-It-Girl-Email-Example-32x45.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Poor-Little-It-Girl-Email-Example-200x283.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Poor-Little-It-Girl-Email-Example-450x638.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Poor-Little-It-Girl-Email-Example.png 630w\"\n            data-width=\"630\"\n      data-height=\"893\"\n      data-fit=\"cover\"\n      width=\"630\"\n      height=\"893\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As you might guess, welcome emails are used to welcome newcomers to your brand or community. They\u2019re typically sent when someone subscribes to your newsletter or signs up for something else on your website\u2014like the above example from Cathy over at <a href=\"https:\/\/www.poorlittleitgirl.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Poor Little It Girl<\/a>.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are a few tips for building customer loyalty with welcome emails:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Use welcoming language like<em> \u201cwelcome to the list\u201d<\/em> or <em>\u201cwe\u2019re so glad you\u2019re here\u201d<\/em> to communicate acceptance and belonging.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Include a personal photo of yourself or your team to make an emotional connection with the reader.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/flodesk.com\/blog\/how-to-automate-a-welcome-email\/\">Automate your welcome emails<\/a> so that new subscribers receive your message immediately after signing up.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Want more subscribers to send welcome emails to? <strong>Read:<\/strong> <a href=\"https:\/\/flodesk.com\/blog\/email-marketing-lead-generation\/\">11 Email Marketing Lead Generation Tactics Your Subscribers Will Love<\/a>.<\/p>\n<\/div>\n\n<div id=\"special-offer-emails\" name=\"special-offer-emails\" data-animate data-destination=\"special-offer-emails\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Special offer emails<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"613\"\n  data-height=\"784\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/An-Indigo-Day-Email-Example-1.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/An-Indigo-Day-Email-Example-1-32x41.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/An-Indigo-Day-Email-Example-1-200x256.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/An-Indigo-Day-Email-Example-1-450x576.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/An-Indigo-Day-Email-Example-1.png 613w\"\n            data-width=\"613\"\n      data-height=\"784\"\n      data-fit=\"cover\"\n      width=\"613\"\n      height=\"784\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Loyalty programs are all about the perks! <\/strong>In this email from Jessica over at <a href=\"https:\/\/anindigoday.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">An Indigo Day<\/a>, she shares a special deal with her subscribers so they can save $10 on a Band of Beauty membership. Here are a few tips for sending special offer emails:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Make sure the offer is relevant and valuable to the reader. Oftentimes, this means you need to segment your emails so you can <a href=\"https:\/\/flodesk.com\/blog\/targeted-email-marketing\/\">send targeted offers<\/a> to different groups.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Include clear CTA buttons and links so that loyalty program members can easily redeem the offer or participate in your rewards program.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Communicate that it\u2019s a special offer for subscribers only as this will increase feelings of loyalty and the perceived value of remaining on your list.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"product-update-emails\" name=\"product-update-emails\" data-animate data-destination=\"product-update-emails\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Product update emails<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"572\"\n  data-height=\"894\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Harper-the-Label-Email-Example-1.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Harper-the-Label-Email-Example-1-32x50.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Harper-the-Label-Email-Example-1-200x313.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Harper-the-Label-Email-Example-1-450x703.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Harper-the-Label-Email-Example-1.png 572w\"\n            data-width=\"572\"\n      data-height=\"894\"\n      data-fit=\"cover\"\n      width=\"572\"\n      height=\"894\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Another perk you can extend to your customers to inspire loyalty is insider access to product launches or updates. This email from <a href=\"https:\/\/www.harperthelabel.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Harper The Label<\/a> is a great example. Here are a few tips for product update emails:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Include an image of the new product whenever possible, like Harper does above.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>If it\u2019s a product update, explain how the new product improves upon the existing one and why it\u2019s good for your customers. A story can be a powerful tool here. Not only will it explain the purpose behind the update, but it can also make customers feel like they have<em> \u201cbehind-the-scenes\u201d<\/em> access to your team.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Always include on-brand CTA buttons or links so that loyal customers can easily visit your website or landing page to make purchases.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Learn more about product update emails: <\/strong><a href=\"https:\/\/flodesk.com\/blog\/product-update-email-template\/\">10 Product Update Email Template Examples &amp; Best Practices<\/a>.<\/p>\n<\/div>\n\n<div id=\"newsletter-emails\" name=\"newsletter-emails\" data-animate data-destination=\"newsletter-emails\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Newsletter emails<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"727\"\n  data-height=\"879\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Her-First-100K-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Her-First-100K-Email-Example-32x39.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Her-First-100K-Email-Example-200x242.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Her-First-100K-Email-Example-450x544.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Her-First-100K-Email-Example-700x846.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Her-First-100K-Email-Example.png 727w\"\n            data-width=\"727\"\n      data-height=\"879\"\n      data-fit=\"cover\"\n      width=\"727\"\n      height=\"879\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Newsletter emails are great for loyalty programs because they give customers the inside scoop on your business. Tori from <a href=\"https:\/\/herfirst100k.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Her First 100k<\/a> uses this newsletter email to invite her community members to join her in a 3-week challenge to promote better mental and financial health. Here are a few tips on building loyalty with newsletter emails:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Send them on a regular basis<em> (but not too frequently)<\/em>. As a point of reference, <a href=\"https:\/\/marketingsherpa.com\/article\/chart\/how-customers-want-promo-emails\" target=\"_blank\" rel=\"noreferrer noopener\">61% of subscribers<\/a> would like to receive brand emails every week.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Use automation to help you get the most out of your newsletters for the least amount of effort. This involves setting up an automated email sequence, called a workflow, that sends emails to your subscribers at specific times or in response to specific inputs.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Share high quality content that\u2019s relevant and valuable for your audience. This can include actionable advice, helpful article recommendations, and tools to stay inspired and productive.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"thank-you-emails\" name=\"thank-you-emails\" data-animate data-destination=\"thank-you-emails\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Thank you emails<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"492\"\n  data-height=\"873\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Haume-Email-Example-1.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Haume-Email-Example-1-32x57.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Haume-Email-Example-1-200x355.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Haume-Email-Example-1-450x798.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Haume-Email-Example-1.png 492w\"\n            data-width=\"492\"\n      data-height=\"873\"\n      data-fit=\"cover\"\n      width=\"492\"\n      height=\"873\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this thank you email from <a href=\"https:\/\/www.welcomehaume.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Haume<\/a>, a lifestyle and home decor brand, new subscribers are rewarded with a free gift. Here are a few tips for building loyalty with thank you emails:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>To make your<em> \u201cthank you\u201d <\/em>sound sincere, use welcoming language and write in the same way you would talk to the reader in person.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Use thank you emails to create a good customer experience, similar to what people are used to when shopping in person. Brands with superior customer experience bring in <a href=\"https:\/\/www.retailcustomerexperience.com\/blogs\/why-personalization-is-key-for-retail-customer-experiences\/\" target=\"_blank\" rel=\"noreferrer noopener\">5.7 times more revenue<\/a> than those without.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Check out our favorite <a href=\"https:\/\/flodesk.com\/blog\/thank-you-email-templates-for-ecommerce\/\">thank-you email templates for e-commerce<\/a>!<\/em><\/p>\n<\/div>\n\n<div id=\"re-engagement-emails\" name=\"re-engagement-emails\" data-animate data-destination=\"re-engagement-emails\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Re-engagement emails<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"637\"\n  data-height=\"725\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Brit-and-Co-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Brit-and-Co-Email-Example-32x36.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Brit-and-Co-Email-Example-200x228.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Brit-and-Co-Email-Example-450x512.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Brit-and-Co-Email-Example.png 637w\"\n            data-width=\"637\"\n      data-height=\"725\"\n      data-fit=\"cover\"\n      width=\"637\"\n      height=\"725\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A re-engagement or <a href=\"https:\/\/flodesk.com\/blog\/win-back-email\/\">win-back email<\/a> is a marketing email sent to inactive subscribers, or to subscribers who don\u2019t open or click your emails anymore. Its aim is to bring back people who\u2019ve stopped engaging with your emails.\u00a0<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This re-engagement email from lifestyle brand <a href=\"https:\/\/www.brit.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brit &amp; Co.<\/a> uses a dash of nostalgia along with a $10 coupon to draw customers back in. Here are some tips for using re-engagement emails to bring back loyal customers:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Take the time to craft the perfect subject line. If your subscriber hasn\u2019t been opening your emails lately, you\u2019ll have to come up with something that grabs their attention right away.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Provide something of value in your email. <strong>One of the most common offers you\u2019ll find in a re-engagement email sequence is a discount code for between 10-20% off a purchase.<\/strong><\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Give subscribers a chance to change their preferences. Maybe they don\u2019t want to receive as many emails, or maybe they\u2019re ready to unsubscribe. It\u2019s never fun to lose subscribers, but it can ultimately be a good thing\u2014your email list might be a little smaller, but it\u2019ll be full of better quality subscribers.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Want more details on re-engagement emails?<\/em> <strong>Read: <\/strong><a href=\"https:\/\/flodesk.com\/blog\/how-to-write-a-re-engagement-email\/\">How to Write a Re-Engagement Email to Win Back Lost Subscribers<\/a>.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #efafa3; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #efafa3;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"8-loyalty-program-email-examples\" name=\"8-loyalty-program-email-examples\" data-animate data-destination=\"8-loyalty-program-email-examples\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">8 loyalty program email examples<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Now that you know the different types of loyalty program emails, here are some real-life examples to get you started.<\/p>\n<\/div>\n\n<div id=\"1-hair-for-the-girls-welcome-email\" name=\"1-hair-for-the-girls-welcome-email\" data-animate data-destination=\"1-hair-for-the-girls-welcome-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Hair For The Girls welcome email<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"431\"\n  data-height=\"863\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Hair-for-the-Girls-Email-Example-1.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Hair-for-the-Girls-Email-Example-1-32x64.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Hair-for-the-Girls-Email-Example-1-200x400.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Hair-for-the-Girls-Email-Example-1.png 431w\"\n            data-width=\"431\"\n      data-height=\"863\"\n      data-fit=\"cover\"\n      width=\"431\"\n      height=\"863\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this email from <a href=\"https:\/\/www.hairforthegirls.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hair For The Girls<\/a>, co-owners Yvette and Lindsay welcome new subscribers with a coupon for free shipping on their first purchase. Here\u2019s why this email works:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>It makes a great first impression on readers thanks to the beautiful design and on-brand colors and fonts.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>It rewards new subscribers with a discount code that\u2019s on-brand and easy to remember (HEYGIRL), creating a positive customer experience.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>It makes shopping easy by including a link at the very top of the email plus a clear CTA button at the bottom.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"2-the-little-posys-newsletter\" name=\"2-the-little-posys-newsletter\" data-animate data-destination=\"2-the-little-posys-newsletter\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. The Little Posy\u2019s newsletter<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"689\"\n  data-height=\"683\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/The-Little-Posy-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/The-Little-Posy-Email-Example-32x32.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/The-Little-Posy-Email-Example-200x198.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/The-Little-Posy-Email-Example-450x446.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/The-Little-Posy-Email-Example.png 689w\"\n            data-width=\"689\"\n      data-height=\"683\"\n      data-fit=\"cover\"\n      width=\"689\"\n      height=\"683\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this loyalty-building email from <a href=\"https:\/\/www.littleposy.com.au\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Little Posy Co<\/a>, the company shares images of and stories about their growers with their subscribers. Here\u2019s why this email works:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>It uses beautiful, eye-catching photos to break up the longer sections of text and encourage readers to keep scrolling. <em>(Seriously, those hydrangeas!)&nbsp;<\/em><\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>It reminds people of the brand\u2019s dedication to sourcing its flowers locally\u2014which is a good move, considering 79% of Americans say they\u2019re <a href=\"https:\/\/www.prnewswire.com\/news-releases\/americans-more-loyal-and-willing-to-defend-purpose-driven-brands-according-to-new-research-by-cone-300656014.html\" target=\"_blank\" rel=\"noreferrer noopener\">more loyal to purpose-driven brands<\/a> than traditional ones.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>It\u2019s a monthly installment of a regular newsletter, so customers are expecting to receive it and probably looking forward to it. In fact, 90% of customers want to <a href=\"https:\/\/www.marketingsherpa.com\/article\/chart\/how-customers-want-promo-emails\" target=\"_blank\" rel=\"noreferrer noopener\">receive newsletters<\/a> <em>\u201cat least monthly,\u201d<\/em> and just over 60% of those want emails <em>\u201cat least weekly.\u201d<\/em><\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Read next:<\/strong> <a href=\"https:\/\/flodesk.com\/blog\/how-to-monetize-a-newsletter\/\">How to Monetize a Newsletter: 6 Proven Methods (With Examples)<\/a>.<\/p>\n<\/div>\n\n<div id=\"3-moodeliers-special-offer\" name=\"3-moodeliers-special-offer\" data-animate data-destination=\"3-moodeliers-special-offer\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Moodelier\u2019s special offer<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"559\"\n  data-height=\"885\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Moodlier-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Moodlier-Email-Example-32x51.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Moodlier-Email-Example-200x317.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Moodlier-Email-Example-450x712.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Moodlier-Email-Example.png 559w\"\n            data-width=\"559\"\n      data-height=\"885\"\n      data-fit=\"cover\"\n      width=\"559\"\n      height=\"885\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This email from the creatives over at <a href=\"https:\/\/www.moodelier.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Moodelier<\/a> rewards loyal subscribers with a special limited-time offer of 15% off all bundles and moodscapes. Here\u2019s why this email works:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>It grabs readers\u2019 attention with bright, bold colors that are on-brand and complementary to the product image.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>It delivers the entire message in a single glance\u2014a good thing considering people spend an average of just <a href=\"https:\/\/www.statista.com\/statistics\/1273288\/time-spent-brand-emails\/\" target=\"_blank\" rel=\"noreferrer noopener\">10 seconds<\/a> reading a brand email.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>It features a single, clear CTA button encouraging readers to <em>\u201cShop Now.\u201d<\/em> We recommend <a href=\"https:\/\/university.flodesk.com\/connect-with-your-audience\">using only one CTA<\/a> whenever possible <em>(and never more than three)<\/em>. If you have multiple CTAs encouraging multiple actions, the reader can get overwhelmed with choices and abandon the whole thing.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"4-lu-france-interiorss-milestone-celebration\" name=\"4-lu-france-interiorss-milestone-celebration\" data-animate data-destination=\"4-lu-france-interiorss-milestone-celebration\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. Lu France Interiors\u2019s milestone celebration<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"582\"\n  data-height=\"884\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Lu-France-Interiors-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Lu-France-Interiors-Email-Example-32x49.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Lu-France-Interiors-Email-Example-200x304.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Lu-France-Interiors-Email-Example-450x684.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Lu-France-Interiors-Email-Example.png 582w\"\n            data-width=\"582\"\n      data-height=\"884\"\n      data-fit=\"cover\"\n      width=\"582\"\n      height=\"884\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this email from the artisanal home decor brand <a href=\"https:\/\/www.lufranceinteriors.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lu France Interiors<\/a>, loyal subscribers are invited to join them in celebrating one year of being <em>\u201cInstagram official.\u201d <\/em>Here\u2019s why this email works:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>By leading with the phrase <em>\u201cThank you, friend,\u201d <\/em>the email manages to communicate the purpose of the email while still leaving a bit of mystery so that readers continue on.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>The $20 off discount is likely to have a high perceived value for most customers, making them feel appreciated and valued.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>It makes customers feel like they were part of the journey, building a sense of community.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"saffron-avenues-product-update\" name=\"saffron-avenues-product-update\" data-animate data-destination=\"saffron-avenues-product-update\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Saffron Avenue\u2019s product update<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"440\"\n  data-height=\"681\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Saffron-Avenue-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Saffron-Avenue-Email-Example-32x50.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Saffron-Avenue-Email-Example-200x310.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Saffron-Avenue-Email-Example.png 440w\"\n            data-width=\"440\"\n      data-height=\"681\"\n      data-fit=\"cover\"\n      width=\"440\"\n      height=\"681\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This email from branding agency <a href=\"https:\/\/saffronavenue.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Saffron Avenue<\/a> gives loyal customers a first peek at a new, limited edition product. Here\u2019s what makes this email work:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>It creates a feeling of exclusivity and makes customers feel valued by giving them early access to a new product launch.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Its copy communicates a feeling of urgency with the combination of<em> \u201cJust Launched!\u201d \u201cNew Semi-Custom Brand!\u201d<\/em> and <em>\u201cOnly 3 Available!\u201d&nbsp;<\/em><\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>The unique, actionable language used in the CTA <em>(take a peek)<\/em> tells readers exactly what will happen if they click through.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>For more inspiration, check out these <a href=\"https:\/\/flodesk.com\/blog\/teaser-email-campaign-examples\/\">examples of great teaser email campaigns<\/a> for your next product launch or update!<\/em><\/p>\n<\/div>\n\n<div id=\"6-harper-the-labels-thank-you-email\" name=\"6-harper-the-labels-thank-you-email\" data-animate data-destination=\"6-harper-the-labels-thank-you-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">6. Harper The Label\u2019s <em>\u201cthank you\u201d<\/em> email<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"488\"\n  data-height=\"884\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Harper-the-Label-Email-Example-2.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Harper-the-Label-Email-Example-2-32x58.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Harper-the-Label-Email-Example-2-200x362.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Harper-the-Label-Email-Example-2-450x815.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Harper-the-Label-Email-Example-2.png 488w\"\n            data-width=\"488\"\n      data-height=\"884\"\n      data-fit=\"cover\"\n      width=\"488\"\n      height=\"884\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this email from Claire over at <a href=\"https:\/\/www.harperthelabel.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Harper The Label<\/a>, she celebrates one year in business and thanks subscribers for helping her get there. Here\u2019s why this email works:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>It uses a sincere, personal message of gratitude to connect emotionally with readers. Plus, it\u2019s signed <em>\u201cIn gratitude\u201d<\/em> and features a personal signature from the brand\u2019s founder.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>It communicates a sense of a shared journey, making subscribers feel like they\u2019ve been a part of something.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>It doesn\u2019t try to sell the reader anything, adding to the sincerity of the email.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"7-cheeks-amp-cos-social-media-contest\" name=\"7-cheeks-amp-cos-social-media-contest\" data-animate data-destination=\"7-cheeks-amp-cos-social-media-contest\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">7. Cheeks &amp; Co\u2019s social media contest<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"614\"\n  data-height=\"880\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Cheeks-and-Co-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Cheeks-and-Co-Email-Example-32x46.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Cheeks-and-Co-Email-Example-200x287.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Cheeks-and-Co-Email-Example-450x645.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Cheeks-and-Co-Email-Example.png 614w\"\n            data-width=\"614\"\n      data-height=\"880\"\n      data-fit=\"cover\"\n      width=\"614\"\n      height=\"880\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this email from <a href=\"https:\/\/cheeks.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cheeks &amp; Co<\/a>, the skincare brand invites customers to enter a contest to win a three-month supply of SPF lotion. Here\u2019s why this email works:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Contest emails have <a href=\"https:\/\/blog.wishpond.com\/post\/115675438009\/contest-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">the highest average open rate<\/a> compared to other email campaigns.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>To enter the contest, customers need to follow Cheeks &amp; Co on Instagram, which will open up another channel for engagement.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>It uses a relatively high-value prize to entice readers to take action\u2014often necessary when running a contest or starting a customer loyalty program.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"8-allison-patel-photographys-follow-up-email\" name=\"8-allison-patel-photographys-follow-up-email\" data-animate data-destination=\"8-allison-patel-photographys-follow-up-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">8. Allison Patel Photography\u2019s <em>\u201cfollow-up\u201d <\/em>email<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"666\"\n  data-height=\"850\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Alison-Patel-Photography-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Alison-Patel-Photography-Email-Example-32x41.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Alison-Patel-Photography-Email-Example-200x255.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Alison-Patel-Photography-Email-Example-450x574.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Alison-Patel-Photography-Email-Example.png 666w\"\n            data-width=\"666\"\n      data-height=\"850\"\n      data-fit=\"cover\"\n      width=\"666\"\n      height=\"850\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this email from <a href=\"https:\/\/www.allisonpatelphoto.com\/blog\/mental-health-photography-link\" target=\"_blank\" rel=\"noreferrer noopener\">Allison Patel Photography<\/a>, she follows up with readers to see if they\u2019ve taken action on an assignment from a previous email <em>(choosing and displaying family pictures).<\/em> Here\u2019s why this email works:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Allison shares that she hasn\u2019t completed the assignment either because it\u2019s hard and takes a lot of time. In doing so, she immediately makes a connection with readers because she\u2019s going through the same thing they are.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>It creates a shared journey, making readers feel like they\u2019re going through this project with someone else.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>The end result of this project will always remind readers about Allison and her business, building a strong sense of loyalty and community.<\/li>\n<\/ul>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #efafa3; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #efafa3;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"best-practices-for-customer-loyalty-emails\" name=\"best-practices-for-customer-loyalty-emails\" data-animate data-destination=\"best-practices-for-customer-loyalty-emails\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Best practices for customer loyalty emails<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this section, we\u2019ll go over five best practices to keep in mind when creating your own customer loyalty emails.<\/p>\n<\/div>\n\n<div id=\"use-personalized-subject-lines\" name=\"use-personalized-subject-lines\" data-animate data-destination=\"use-personalized-subject-lines\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Use personalized subject lines<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Getting recipients to open your email is the first hurdle you face in the inbox, and it often hinges on the subject line. In fact, <a href=\"https:\/\/www.invespcro.com\/blog\/email-subject-lines-statistics-and-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">47%<\/a> of recipients choose to open emails based on the subject line alone. To clear this hurdle, send targeted emails with personalized subject lines\u2014it can increase email open rates by <a href=\"https:\/\/www.marketingdive.com\/news\/study-personalized-email-subject-lines-increase-open-rates-by-50\/504714\/\" target=\"_blank\" rel=\"noreferrer noopener\">up to 50%<\/a>.<\/p>\n<\/div>\n\n<div id=\"design-your-emails-for-scannability\" name=\"design-your-emails-for-scannability\" data-animate data-destination=\"design-your-emails-for-scannability\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Design your emails for scannability<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Even the most loyal of customers don\u2019t read every word of a promotional email. <em>Instead, they scan it.<\/em>&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>So, it\u2019s a good idea to use graphics, subheads, bulleted lists, and other formatting tricks to create a beautiful email that\u2019s easy to scan. For example, Flodesk\u2019s Chief Creative Officer Rebecca Shostak recommends putting a 20-40 pixel spacer between each block in your email to create a light, airy feel to your design.<\/p>\n<\/div>\n\n<div id=\"send-relevant-special-offers\" name=\"send-relevant-special-offers\" data-animate data-destination=\"send-relevant-special-offers\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Send relevant special offers<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>91% of people choose brands that remember them and provide relevant offers and&nbsp;recommendations. To do this, segment your subscribers into groups based on their interests, demographics, and other factors. Then send separate, relevant offers to each group when the time is right.<\/p>\n<\/div>\n\n<div id=\"add-value-in-multiple-ways\" name=\"add-value-in-multiple-ways\" data-animate data-destination=\"add-value-in-multiple-ways\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Add value in multiple ways<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Loyalty programs are all about creating value for your best customers. This can mean monetary value in the form of discounts, coupons, or special offers. But it can also mean intangible value in the form of newsletters, early access, or exclusive benefits. The best loyalty programs use a good mix of everything to make customers feel special.<\/p>\n<\/div>\n\n<div id=\"stay-on-top-of-your-metrics\" name=\"stay-on-top-of-your-metrics\" data-animate data-destination=\"stay-on-top-of-your-metrics\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Stay on top of your metrics<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Metrics like your open rate and conversion rate can tell you a lot about whether customers are engaging with your loyalty program. Luckily, as a small business owner, you don\u2019t have to be a data expert to use email analytics. With a good email marketing service<em> (like Flodesk!) <\/em>you can easily check your metrics on a regular basis.<\/p>\n<\/div>\n\n<div id=\"send-beautiful-loyalty-program-emails-today\" name=\"send-beautiful-loyalty-program-emails-today\" data-animate data-destination=\"send-beautiful-loyalty-program-emails-today\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Send beautiful loyalty program emails today<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If it\u2019s beautiful emails you\u2019re after, <strong>look no further than Flodesk, the email marketing platform that helps small business owners streamline the email design process so they can focus on what\u2019s most important\u2014building customer loyalty.&nbsp;<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>With an intuitive drag-and-drop email builder, stunning forms, and powerful workflow automations, Flodesk can help you easily create beautiful emails, grow your subscriber lists, and nurture great relationships with your customers.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2560\"\n  data-height=\"2560\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-scaled.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-32x32.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-200x200.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-450x450.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-700x700.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-1000x1000.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-1400x1400.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-1800x1800.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-2200x2200.jpg 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-2500x2500.jpg 2500w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-scaled.jpg 2560w\"\n            data-width=\"2560\"\n      data-height=\"2560\"\n      data-fit=\"cover\"\n      width=\"2560\"\n      height=\"2560\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"loyalty-program-email-faqs\" name=\"loyalty-program-email-faqs\" data-animate data-destination=\"loyalty-program-email-faqs\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Loyalty program email FAQs<\/h2>\n<\/div>\n\n<div id=\"how-do-you-announce-a-loyalty-program\" name=\"how-do-you-announce-a-loyalty-program\" data-animate data-destination=\"how-do-you-announce-a-loyalty-program\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">How do you announce a loyalty program?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>One of the best ways to announce your loyalty program is by using your website or blog. Not only is it free, but it will also attract customers who are already interested in your product. If you\u2019re launching a loyalty program that\u2019s in addition to your newsletter or subscription list, you can also announce it via email to current subscribers.<\/p>\n<\/div>\n\n<div id=\"what-is-a-loyalty-email\" name=\"what-is-a-loyalty-email\" data-animate data-destination=\"what-is-a-loyalty-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">What is a loyalty email?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Loyalty emails come in all different shapes and sizes, from welcome emails to special offers to product updates. The thread that connects them all, however, is that a loyalty email provides customers or subscribers with some type of value that no one else gets.&nbsp;<\/p>\n<\/div>\n\n<div id=\"why-send-customer-loyalty-emails\" name=\"why-send-customer-loyalty-emails\" data-animate data-destination=\"why-send-customer-loyalty-emails\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Why send customer loyalty emails?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The benefits of sending loyalty emails include increased purchase frequency, higher customer lifetime values, better customer engagement, stronger customer relationships and more referrals.&nbsp;<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Wondering how to get customers to love your brand? Want them to refer your business to their friends and family? It\u2019s all about building customer loyalty, and one of the best ways to do that is with email marketing.&nbsp; Imagine for a minute that you discover a new brand and sign up to receive their [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[92],"tags":[15,16],"table_tags":[],"class_list":["post-3690","post","type-post","status-publish","format-standard","hentry","category-email-design","tag-best-practices","tag-content-ideas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 Loyalty Program Email Examples &amp; Templates for Campaigns<\/title>\n<meta name=\"description\" content=\"Want to retain customers and find new ones who love your product? Learn how to do it with these loyalty program email examples.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/loyalty-program-email-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Loyalty Program Email Examples &amp; Templates for Campaigns\" \/>\n<meta property=\"og:description\" content=\"Want to retain customers and find new ones who love your product? 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