{"id":3688,"date":"2023-10-23T05:27:36","date_gmt":"2023-10-23T13:27:36","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=3688"},"modified":"2026-04-29T11:01:51","modified_gmt":"2026-04-29T19:01:51","slug":"abandoned-cart-email-examples","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/abandoned-cart-email-examples\/","title":{"rendered":"12 Abandoned cart email examples that lead to conversions"},"content":{"rendered":"\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1999\"\n  data-height=\"1269\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/10\/image15.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/10\/image15-32x20.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/10\/image15-200x127.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/10\/image15-450x286.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/10\/image15-700x444.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/10\/image15-1000x635.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/10\/image15-1400x889.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/10\/image15-1800x1143.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/10\/image15.jpg 1999w\"\n            data-width=\"1999\"\n      data-height=\"1269\"\n      data-fit=\"cover\"\n      width=\"1999\"\n      height=\"1269\"\n      loading=\"eager\"\n      alt=\"cart abandonment email example\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Abandoned carts are every merchant\u2019s nightmare. Imagine having a shopper browse your site, find items they like and then just walk away. This happens a lot\u2014the average cart abandonment rate is a whopping <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\">69.82%<\/a>. Ouch.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This is partly due to typical customer behavior\u2014some are window shopping, comparing prices, or saving items on their wishlist.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In fact, Baymard\u2019s latest study found that <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate#why-users-abandon-their-cart\"><strong>47.8%<\/strong><\/a><strong> <\/strong>of online shoppers in the US abandon carts because they were <em>just browsing<\/em>.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>But when you remove these casual browsers from the picture, you can uncover legitimate reasons shoppers abandon carts\u2014issues you can mitigate. Once you identify what\u2019s causing visitors to leave their shopping cart, you can send them an abandoned cart email encouraging them to return and complete their purchase. Here\u2019s how.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #c6cec9; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Plans built to grow with you. Pricing that puts you first.<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>See why Flodesk is the world\u2019s most-loved email marketing platform.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #c6cec9;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"why-invest-in-abandoned-cart-emails\" name=\"why-invest-in-abandoned-cart-emails\" data-animate data-destination=\"why-invest-in-abandoned-cart-emails\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>Why invest in abandoned cart emails?<\/strong><\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>More conversions mean more revenue. But don\u2019t waste your time chasing customers with low or no intention of buying first.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Instead, look at missed opportunities like abandoned carts. By adding items to their cart, these shoppers have expressed an interest in your products or services and are more likely to make a purchase from you.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are three other reasons investing in abandoned cart emails is a smart idea:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Well-timed and multi-step abandoned cart emails can recover sales and improve campaign performance by <a href=\"https:\/\/d34w0339mx0ifp.cloudfront.net\/content\/2021_Ecommerce_Stats_Trends_Report_EN.pdf\" class=\"broken_link\"><strong>as much as 30%<\/strong><\/a>&nbsp;<\/li>\n\n\n\n<li>Since cart recovery emails are<a href=\"https:\/\/flodesk.com\/blog\/targeted-email-marketing\/\"> targeted emails<\/a>, they can help you improve both your customer experience and retention rates<\/li>\n\n\n\n<li>You can find out why visitors abandoned their carts by asking them what went wrong. Then, you can use that information to improve your checkout process or provide content that will prevent lost sales in the future<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"the-ideal-abandoned-cart-email-sequence\" name=\"the-ideal-abandoned-cart-email-sequence\" data-animate data-destination=\"the-ideal-abandoned-cart-email-sequence\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>The ideal abandoned cart email sequence<\/strong><\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>How can you implement abandoned cart emails effectively and recover lost sales? An ideal abandoned cart email sequence will be timely and personalized to each potential buyer.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For example, your abandoned cart email sequence should clearly specify what products or services the visitor was considering purchasing.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You should deliver a series of emails (we recommend three). Sending multiple emails is a more effective abandoned cart email strategy than a standalone cart reminder, as it increases touchpoints for conversions.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You should carefully time out your sequence\u2014ensuring you remain top of mind without spamming your customers. Here\u2019s how.<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li>Your first email should go out almost immediately\u2014within an hour of cart abandonment\u2014and prompt customers to complete their purchase<\/li>\n\n\n\n<li>Send the second email after 24 hours and offer exclusive and time-bound offers customers won\u2019t want to miss&nbsp;<\/li>\n\n\n\n<li>The third and final email can be sent 48 hours later. This is a good opportunity to offer greater discounts and other value propositions, like free shipping, to incentivize quick purchases<\/li>\n<\/ol>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>With Flodesk, you can quickly design beautiful emails and <a href=\"https:\/\/university.flodesk.com\/email-funnel\">set up automated workflows<\/a> that help you automatically send follow-up emails and make money while you sleep. So easy.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Now, let\u2019s review a few abandoned cart email examples to inspire yours.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong><em>Read next:<\/em><\/strong><a href=\"https:\/\/flodesk.com\/blog\/ecommerce-newsletter-examples\/\"><em> <\/em><em>10 Ecommerce Newsletter Examples Packed with Inspo &amp; Ideas<\/em><\/a><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>and<\/em><a href=\"https:\/\/flodesk.com\/blog\/best-checkout-pages\/\"><em> <\/em><em>Checkout page examples &amp; best practices<\/em><\/a><em> to reduce cart abandonment.<\/em><\/p>\n<\/div>\n\n<div id=\"12-best-abandoned-cart-email-examples-to-win-back-customers\" name=\"12-best-abandoned-cart-email-examples-to-win-back-customers\" data-animate data-destination=\"12-best-abandoned-cart-email-examples-to-win-back-customers\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>12 best abandoned cart email examples to win back customers<\/strong><\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Ranging from gentle cart reminders to full-blown psychology hacks, these email examples will help you understand what works and why so you can design the perfect abandoned cart email strategy.<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li><strong><a href=\"#1-the\">The \u201cforget something?\u201d email<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#2-the\">The \u201csocial proof\u201d email<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#3\">The \u201cfree shipping and returns\u201d email<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#4\">The \u201cFOMO\u201d email<\/a><\/strong><\/li>\n\n\n\n<li><a href=\"#5\"><strong>The \u201cFAQ\u201d email<\/strong><\/a><\/li>\n\n\n\n<li><strong><a href=\"#6\">The \u201ctalk to us\u201d email<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#7\">The \u201cdiscount\u201d email<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#8\">The \u201cUSP\u201d email<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#9\">The \u201cbenefits\u201d email<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#10\">The \u201cour picks\u2019 email<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#11\">The \u201cpay later\u201d email<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#12\">The \u201cfree sample\u201d email<\/a><\/strong><\/li>\n<\/ol>\n<\/div>\n\n<div id=\"1-the-forget-something-email\" name=\"1-the-forget-something-email\" data-animate data-destination=\"1-the-forget-something-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"1-the\"><strong>1. The \u201cforget something?\u201d email<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The standard \u201cyou left an item in your cart\u201d email can work like a charm. Take this example from <a href=\"https:\/\/exauoliveoil.com\/\">EXAU Olive Oil<\/a>, a high-quality olive oil brand that uses a standard abandoned cart email template to remind shoppers about their incomplete purchases.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"346\"\n  data-height=\"892\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/10\/image21.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/10\/image21-32x82.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/10\/image21-200x516.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/10\/image21.png 346w\"\n            data-width=\"346\"\n      data-height=\"892\"\n      data-fit=\"cover\"\n      width=\"346\"\n      height=\"892\"\n      loading=\"eager\"\n      alt=\"exau olive oil abandoned cart email\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Why this works:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Online shoppers can get easily distracted. A knock on the door, a social media notification, or shopping around can result in them forgetting the items in their cart faster than you can say \u201cshopping cart abandonment.\u201d&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>EXAU Olive Oil\u2019s email hits all the right notes:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>It has a clear and direct subject line: <em>\u201cWhere are you going?!\u201d&nbsp;<\/em><\/li>\n\n\n\n<li>The email shows off the product(s) left behind<\/li>\n\n\n\n<li>There\u2019s no fluff\u2014only short, concise copy<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>They emphasize the quality of their products with <em>\u201cAnd you have excellent taste\u2026\u201d<\/em><\/p>\n<\/div>\n\n<div id=\"2-the-social-proof-email\" name=\"2-the-social-proof-email\" data-animate data-destination=\"2-the-social-proof-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"2-the\"><strong>2. The \u201csocial proof\u201d email<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/barkal.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">Barkal<\/a>, a modern take on traditional Sudanese shoes, sends shoppers this email when they abandon their cart:<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"711\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Barkal-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Barkal-Email-Example-32x72.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Barkal-Email-Example-200x450.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Barkal-Email-Example-450x1013.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Barkal-Email-Example-700x1575.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Barkal-Email-Example.png 711w\"\n            data-width=\"711\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"711\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Why this works:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>First-time shoppers tend to be skeptical of sites they haven\u2019t shopped on before. In fact,<strong> <\/strong><a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate#why-users-abandon-their-cart\"><strong>19% <\/strong>of shoppers<\/a> Baymard surveyed said they abandoned their cart because they didn\u2019t trust the site with their credit card information.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Social proof helps foster trust and ease shoppers\u2019 worries. By including customer reviews and testimonials, you can lower that barrier. Some other reasons this email works:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>The subject line is helpful, not sales-driven<\/li>\n\n\n\n<li>The copy highlights reasons to buy<\/li>\n\n\n\n<li>The review features the customer\u2019s names and user-generated content, which makes it more authentic<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"3-the-free-shipping-returns-email\" name=\"3-the-free-shipping-returns-email\" data-animate data-destination=\"3-the-free-shipping-returns-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"3\"><strong>3. The \u201cfree shipping + returns\u201d email<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here\u2019s how <a href=\"https:\/\/www.manitobah.ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Manitobah Mukluks<\/a>, an indigenous-owned company that makes winter boots, brings back customers.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"455\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Manitobah-Mukluks-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Manitobah-Mukluks-Email-Example-32x113.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Manitobah-Mukluks-Email-Example-200x703.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Manitobah-Mukluks-Email-Example-450x1582.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Manitobah-Mukluks-Email-Example.png 455w\"\n            data-width=\"455\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"455\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Why this works:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Extra costs\u2014like shipping, taxes, and fees\u2014drive <a href=\"https:\/\/www.statista.com\/statistics\/1228452\/reasons-for-abandonments-during-checkout-united-states\/\">49% of US consumers<\/a> to abandon their carts. The same survey found that 11% abandoned their purchases due to an unsatisfactory returns policy.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Manitobah solves both of these issues by highlighting its free shipping and returns policy in the preheader and copy. They also:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Provide social proof with average customer ratings<\/li>\n\n\n\n<li>Show their commitment to transparency by sharing HQ and warranty information<\/li>\n\n\n\n<li>Deliver a clean, aesthetic design that\u2019s consistent with the brand<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"4-the-fomo-email\" name=\"4-the-fomo-email\" data-animate data-destination=\"4-the-fomo-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"4\"><strong>4. The \u201cFOMO\u201d email<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>FOMO, or fear of missing out, can be a powerful motivator.<a href=\"https:\/\/www.masterdynamic.com\/\"> Master &amp; Dynamic<\/a>, a premium audio brand, taps into FOMO with their abandoned cart emails.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"730\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Master-and-Dynamic-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Master-and-Dynamic-Email-Example-32x70.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Master-and-Dynamic-Email-Example-200x438.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Master-and-Dynamic-Email-Example-450x986.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Master-and-Dynamic-Email-Example-700x1534.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Master-and-Dynamic-Email-Example.png 730w\"\n            data-width=\"730\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"730\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Why this works:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>FOMO can make visitors hyper-aware of missed opportunities, prompting a purchase.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Master &amp; Dynamic\u2019s email evokes that emotion in several ways:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>The subject line <em>\u201cYour cart is waiting, but not for long\u201d<\/em> grabs attention<\/li>\n\n\n\n<li>The email heading doubles down on this key messaging<\/li>\n\n\n\n<li>The copy invokes urgency through phrases like <em>\u201cwhile items are still available\u201d<\/em><\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can leverage the FOMO factor in your subject lines, too. Explore<strong> <\/strong><a href=\"https:\/\/flodesk.com\/blog\/compelling-abandoned-cart-email-subject-lines-tips\/\"><strong>64 abandoned cart subject lines<\/strong><\/a><strong> to increase open rates and draw people back.<\/strong><\/p>\n<\/div>\n\n<div id=\"5-the-faq-email\" name=\"5-the-faq-email\" data-animate data-destination=\"5-the-faq-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"5\"><strong>5. The \u201cFAQ\u201d email<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There are numerous reasons why you may lose a customer, one of which may be a lack of crucial information on your checkout page. This abandoned cart email example shows how you can address common questions and clarify any customer doubts.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"621\"\n  data-height=\"586\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-31-at-21.50.29.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-31-at-21.50.29-32x30.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-31-at-21.50.29-200x189.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-31-at-21.50.29-450x425.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-31-at-21.50.29.png 621w\"\n            data-width=\"621\"\n      data-height=\"586\"\n      data-fit=\"cover\"\n      width=\"621\"\n      height=\"586\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"642\"\n  data-height=\"698\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-31-at-21.51.18.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-31-at-21.51.18-32x35.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-31-at-21.51.18-200x217.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-31-at-21.51.18-450x489.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-31-at-21.51.18.png 642w\"\n            data-width=\"642\"\n      data-height=\"698\"\n      data-fit=\"cover\"\n      width=\"642\"\n      height=\"698\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Why this works:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There\u2019s a lot to consider when making an online purchase, especially when it comes to clothing sizes.<a href=\"https:\/\/www.taylorstitch.com\/\"> Taylor Stitch<\/a> addresses the questions and concerns their shoppers may have\u2014like details around returns, shipping, discounts, sizing, and a link to answers for other frequently asked questions. This helps retailers build trust and customer loyalty.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Some other reasons why this cart recovery email works:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>The subject line addresses potential customers\u2019 indecisiveness<\/li>\n\n\n\n<li>Recipients can explore the answers at will instead of being overwhelmed&nbsp;<\/li>\n\n\n\n<li>The CTAs are short, clear, and actionable<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"6-the-talk-to-us-email\" name=\"6-the-talk-to-us-email\" data-animate data-destination=\"6-the-talk-to-us-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"6\"><strong>6. The \u201ctalk to us\u201d email<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"http:\/\/www.ilovemole.com\/\">Guelaguetza<\/a>, an immigrant-owned Oaxacan cuisine restaurant that sells its mole and Michelada mix online, sends shoppers this email when they abandon their cart.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"948\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Guelaquetza-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Guelaquetza-Email-Example-32x54.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Guelaquetza-Email-Example-200x338.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Guelaquetza-Email-Example-450x759.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Guelaquetza-Email-Example-700x1181.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Guelaquetza-Email-Example.png 948w\"\n            data-width=\"948\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"948\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Why this works:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Some people abandon carts due to a lack of customer support and uncertainty about the product. That\u2019s why Guelaguetza offers customer service and personalized responses from a real person.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This is a valuable alternative to other common approaches to customer support, like chatbots. <a href=\"https:\/\/www.userlike.com\/en\/blog\/consumer-chatbot-perceptions#results\">Userlike\u2019s 2021 study<\/a> found that almost <strong>40%<\/strong> of people complained about bots not being able to understand<strong> <\/strong>their requests, and <strong>60%<\/strong> said that bots couldn\u2019t resolve their issue.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Guelaguetza\u2019s email also uses other effective tactics, such as:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Invoking urgency with <em>\u201cyour cart is about to expire\u201d<\/em><\/li>\n\n\n\n<li>Using short and to the point email copy<\/li>\n\n\n\n<li>Featuring actionable CTAs like <em>\u201cTake me back\u201d<\/em> and <em>\u201cTake me to my cart\u201d<\/em><\/li>\n<\/ul>\n<\/div>\n\n<div id=\"7-the-discount-email\" name=\"7-the-discount-email\" data-animate data-destination=\"7-the-discount-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"7\"><strong>7. The \u201cdiscount\u201d email<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A well-timed discount email can encourage more visitors to convert to customers.<a href=\"https:\/\/tattly.com\/\"> Tattly<\/a>, a temporary tattoo sticker brand, uses an abandoned cart email template to offer a 10% discount to customers that return to checkout.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1080\"\n  data-height=\"1404\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Tattly-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Tattly-Email-Example-32x42.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Tattly-Email-Example-200x260.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Tattly-Email-Example-450x585.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Tattly-Email-Example-700x910.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Tattly-Email-Example-1000x1300.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Tattly-Email-Example.png 1080w\"\n            data-width=\"1080\"\n      data-height=\"1404\"\n      data-fit=\"cover\"\n      width=\"1080\"\n      height=\"1404\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Why this works:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A reported <a href=\"https:\/\/www.statista.com\/statistics\/240237\/coupon-use-in-the-united-states\/\"><strong>92% of US consumers<\/strong><\/a> use coupon codes for shopping. And codes can tip the scales in favor of making a purchase.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Tattly also boots the effectiveness of their abandoned cart email with these elements:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>The subject line invokes FOMO<\/li>\n\n\n\n<li>The discount terms and conditions are clearly mentioned&nbsp;<\/li>\n\n\n\n<li>The copy is clean and concise<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"8-the-usp-email\" name=\"8-the-usp-email\" data-animate data-destination=\"8-the-usp-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"8\"><strong>8. The \u201cUSP\u201d email<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/cadencecandleco.com\/\">Cadence Candle Co.<\/a>, a candle brand, shares why someone should choose their products in this simple abandoned cart email.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"998\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Cadence-Candle-Co-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Cadence-Candle-Co-Email-Example-32x51.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Cadence-Candle-Co-Email-Example-200x321.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Cadence-Candle-Co-Email-Example-450x721.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Cadence-Candle-Co-Email-Example-700x1122.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Cadence-Candle-Co-Email-Example.png 998w\"\n            data-width=\"998\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"998\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Why this works:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Your unique selling proposition (USP) is what differentiates you from your competitors, and it\u2019s often the reason why customers choose you over other products.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Cadence is cruelty-free, paraben-free, phthalate-free, and recyclable\u2014qualities that matter to consumers. Plus, the brand offers custom fragrances.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>By sharing all the different ways Cadence is a better and unique product, cart abandoners are more inclined to return to the store.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A few other effective key elements in this email:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>They offer a 15% discount on the order<\/li>\n\n\n\n<li>The copy captures all the reasons to buy<\/li>\n\n\n\n<li>Visuals go beyond the product and showcase a lifestyle<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"9-the-benefits-email\" name=\"9-the-benefits-email\" data-animate data-destination=\"9-the-benefits-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"9\"><strong>9. The \u201cbenefits\u201d email<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.fittea.com\/\">FitTea<\/a>, a detox tea company, reminds customers of the benefits they promise.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1080\"\n  data-height=\"1058\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Fit-Tea-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Fit-Tea-Email-Example-32x31.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Fit-Tea-Email-Example-200x196.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Fit-Tea-Email-Example-450x441.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Fit-Tea-Email-Example-700x686.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Fit-Tea-Email-Example-1000x980.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Fit-Tea-Email-Example.png 1080w\"\n            data-width=\"1080\"\n      data-height=\"1058\"\n      data-fit=\"cover\"\n      width=\"1080\"\n      height=\"1058\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Why this works:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Customers buy a product because they have a problem to solve or a need to be met. With this email, FitTea outlines guaranteed product benefits. By putting customers\u2019 needs first, the brand increases its chances of conversion.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Fit Tea gets straight to the point in this email but they\u2019ve made sure to include a few effective touches:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>The email shows off the different product flavors<\/li>\n\n\n\n<li>The CTA<em> \u201cReturn to your cart\u201d <\/em>inspires immediate action<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"10-the-our-picks-email\" name=\"10-the-our-picks-email\" data-animate data-destination=\"10-the-our-picks-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"10\"><strong>10. The \u201cour picks\u201d email<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.arielgordonjewelry.com\/\">Ariel Gordon Jewelry<\/a> (AGJ), a woman-owned jewelry brand, sends out favorite products with their cart reminder.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"730\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Ariel-Gordon-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Ariel-Gordon-Email-Example-32x70.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Ariel-Gordon-Email-Example-200x438.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Ariel-Gordon-Email-Example-450x986.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Ariel-Gordon-Email-Example-700x1534.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Ariel-Gordon-Email-Example.png 730w\"\n            data-width=\"730\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"730\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Why this works:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You may think that an abundance of choices is what we all want, but in reality, less can be more. When we get overwhelmed by the number of options easily available to us, it can be harder to make a decision.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>So if customers routinely add products to their cart but can\u2019t seem to decide, product recommendations may help them commit.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>With the <em>\u201cAriel Loves\u201d<\/em> section, AGJ makes it easier for customers to make a purchase by recommending specific products. The email also does a great job of:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Matching the email design with their website&#8217;s look and feel&nbsp;<\/li>\n\n\n\n<li>Including multiple, clear CTAs<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"11-the-pay-later-email\" name=\"11-the-pay-later-email\" data-animate data-destination=\"11-the-pay-later-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"11\"><strong>11. The \u201cpay later\u201d email<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.evemilanny.com\/\">Eve Milan<\/a>, a skincare brand, offers a pay later option to customers who may want to delay paying for their order.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1008\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Eve-Milan-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Eve-Milan-Email-Example-32x51.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Eve-Milan-Email-Example-200x317.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Eve-Milan-Email-Example-450x714.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Eve-Milan-Email-Example-700x1111.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Eve-Milan-Email-Example-1000x1587.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Eve-Milan-Email-Example.png 1008w\"\n            data-width=\"1008\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"1008\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Why this works:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This offer helps the<a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate#why-users-abandon-their-cart\"> 9% of people surveyed<\/a> by Baymard who abandon their carts because there aren\u2019t enough payment options. It\u2019s also convenient for customers who want a low-commitment and budget-focused alternative to credit cards.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A reported <a href=\"https:\/\/www.cnbc.com\/2020\/02\/11\/32-percent-of-workers-run-out-of-cash-before-payday.html\">1 in 3 US workers<\/a> run out of money before payday. Offering your audience the option to shop now and pay later can help customers shop while remaining in budget.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Additionally, Eve Milan:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Help customers instantly relate to the product with visuals<\/li>\n\n\n\n<li>Offers social proof through a customer review system<\/li>\n\n\n\n<li>Includes a discount code for free shipping<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"12-the-free-sample-email\" name=\"12-the-free-sample-email\" data-animate data-destination=\"12-the-free-sample-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"12\"><strong>12. The \u201cfree sample\u201d email<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.luxyhair.com\/\">Luxy Hair<\/a>, a hair extensions brand, offers a free sample to customers in their cart recovery email.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"634\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Luxy-Hair-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Luxy-Hair-Email-Example-32x81.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Luxy-Hair-Email-Example-200x505.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Luxy-Hair-Email-Example-450x1136.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Luxy-Hair-Email-Example.png 634w\"\n            data-width=\"634\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"634\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Why this works:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This approach works for two reasons: It helps new retailers build trust and invokes the law of reciprocity, compelling recipients to \u201creturn the favor\u201d with a purchase.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Luxy Hair\u2019s email also works by including enticing elements such as:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>A sense of urgency by adding<em> \u201cdon\u2019t let hair slip away\u201d<\/em><\/li>\n\n\n\n<li>A discount code for $10 off<\/li>\n\n\n\n<li>60-day exchange and returns<\/li>\n\n\n\n<li>A buy now, pay later option<\/li>\n\n\n\n<li>100% package insurance<\/li>\n\n\n\n<li>Free US shipping<\/li>\n<\/ul>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #E3A525; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Start sending emails people love to get<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Flodesk\u2019s affordable, transparent pricing puts small business owners first\u2014always.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #FFFFFF;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"abandoned-cart-email-strategy-5-best-practices-for-an-online-store\" name=\"abandoned-cart-email-strategy-5-best-practices-for-an-online-store\" data-animate data-destination=\"abandoned-cart-email-strategy-5-best-practices-for-an-online-store\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Abandoned cart email strategy: 5 best practices for an online store<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can see from the examples above that there are numerous ways to create effective abandoned cart emails. You can mix and match your strategy, combine approaches, and run A\/B tests to better understand what works for your audience.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>But when you\u2019re designing an abandoned cart email, make sure to include these six key components:<\/p>\n<\/div>\n\n<div id=\"1-follow-up-more-than-once\" name=\"1-follow-up-more-than-once\" data-animate data-destination=\"1-follow-up-more-than-once\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>1. Follow up more than once<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>One reminder is rarely enough to bring customers back. We recommend sending three emails to address various concerns potential shoppers may have.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For example, Fit Tea sends four emails to shopping cart abandoners.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1600\"\n  data-height=\"256\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/FitTea-Abandoned-Cart-Emails.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/FitTea-Abandoned-Cart-Emails-32x5.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/FitTea-Abandoned-Cart-Emails-200x32.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/FitTea-Abandoned-Cart-Emails-450x72.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/FitTea-Abandoned-Cart-Emails-700x112.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/FitTea-Abandoned-Cart-Emails-1000x160.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/FitTea-Abandoned-Cart-Emails-1400x224.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/FitTea-Abandoned-Cart-Emails.png 1600w\"\n            data-width=\"1600\"\n      data-height=\"256\"\n      data-fit=\"cover\"\n      width=\"1600\"\n      height=\"256\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Remember: <\/strong>timing is everything. Follow-ups shouldn\u2019t spam people\u2019s inboxes\u2014you need to balance your email frequency to stay top of mind without annoying your customers. Here are some general follow-up guidelines to follow.&nbsp;&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li>Your first email should be helpful, not sales-driven, and should go out almost immediately<\/li>\n\n\n\n<li>Your second email should leverage FOMO and hint at expiring discounts or limited availability&nbsp;<\/li>\n\n\n\n<li>The third and final email is a good opportunity to offer extra value like increased discounts<\/li>\n<\/ol>\n<\/div>\n\n<div id=\"2-craft-an-enticing-subject-line\" name=\"2-craft-an-enticing-subject-line\" data-animate data-destination=\"2-craft-an-enticing-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>2. Craft an enticing subject line<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The primary goal of any email marketing campaign is to get recipients to open your emails. If your subject lines blend in with the masses, your chances of getting opens and engagement aren\u2019t great.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are a few keywords that have been found to increase the chance of someone opening your email:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>X% off purchase<\/li>\n\n\n\n<li>Free<\/li>\n\n\n\n<li>X% off cart<\/li>\n\n\n\n<li>Still thinking about it?<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>And as you can see from these examples, most brands stick to these best practices.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1600\"\n  data-height=\"322\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Email-Subject-Line-Examples.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Email-Subject-Line-Examples-200x40.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Email-Subject-Line-Examples-450x91.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Email-Subject-Line-Examples-700x141.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Email-Subject-Line-Examples-1000x201.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Email-Subject-Line-Examples-1400x282.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Email-Subject-Line-Examples.png 1600w\"\n            data-width=\"1600\"\n      data-height=\"322\"\n      data-fit=\"cover\"\n      width=\"1600\"\n      height=\"322\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>P.S.<\/strong> Don\u2019t forget about your pre-header. If you don\u2019t set one, copy from your email gets pulled which can get truncated like this email below:<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1600\"\n  data-height=\"69\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Pre-Header-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Pre-Header-Example-700x30.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Pre-Header-Example-1000x43.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Pre-Header-Example-1400x60.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Pre-Header-Example.png 1600w\"\n            data-width=\"1600\"\n      data-height=\"69\"\n      data-fit=\"cover\"\n      width=\"1600\"\n      height=\"69\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You may also want to test adding emojis and using brand-related subject lines. For instance, the subject line for a hair-care brand could read <em>\u201cYour luscious locks await. Cart expires in 48 hours<\/em>\u2026\u231b<em>\u201d<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For added inspiration, read <a href=\"https:\/\/university.flodesk.com\/good-email-subject-lines\">How to Write Good Abandoned Cart Email Subject Lines<\/a>.<\/p>\n<\/div>\n\n<div id=\"3-show-off-the-abandoned-products-and-recommendations\" name=\"3-show-off-the-abandoned-products-and-recommendations\" data-animate data-destination=\"3-show-off-the-abandoned-products-and-recommendations\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>3. Show off the abandoned products and recommendations<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Window shoppers may have trouble remembering your products, so make sure you include high-quality, enticing product photos.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Or better yet, go a step further and offer some helpful product recommendations. Potential customers will likely appreciate the help and may be tempted to add-on recommended items to their cart.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When designing your abandoned cart email, you can also include pictures of your products in use by people so that shoppers can get a sense of how products might look or function.<\/p>\n<\/div>\n\n<div id=\"4-use-clear-and-actionable-ctas\" name=\"4-use-clear-and-actionable-ctas\" data-animate data-destination=\"4-use-clear-and-actionable-ctas\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>4. Use clear and actionable CTAs<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The best abandoned cart emails have a clear agenda: get customers to return to the checkout. Make it easy for them to do so by including multiple clear and actionable call-to-action buttons.&nbsp;Take a look at this example from Bombinate, a lifestyle brand:<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"346\"\n  data-height=\"700\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Screenshot-2022-06-15-at-00.34.52.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Screenshot-2022-06-15-at-00.34.52-32x65.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Screenshot-2022-06-15-at-00.34.52-200x405.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Screenshot-2022-06-15-at-00.34.52.png 346w\"\n            data-width=\"346\"\n      data-height=\"700\"\n      data-fit=\"cover\"\n      width=\"346\"\n      height=\"700\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>There are multiple CTAs, like <em>\u201cView Bag\u201d <\/em>and<em> \u201cView Cart\u201d<\/em><\/li>\n\n\n\n<li>The CTAs are placed strategically\u2014in the header section and below each product<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"5-send-customers-to-your-social-media-pages\" name=\"5-send-customers-to-your-social-media-pages\" data-animate data-destination=\"5-send-customers-to-your-social-media-pages\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>5. Send customers to your social media pages<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Purchase flows aren\u2019t linear. It\u2019s unusual for customers to hear about you, visit your site, and then immediately make a purchase. They may come across you on Instagram, visit your site, forget about you, watch a TikTok, come back to your site, abandon the cart, wait for a discount, get distracted\u2014and finally make a purchase.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Since there are multiple channels involved, you may need to think beyond email. Buyers are used to interacting with direct-to-consumer and ecommerce brands on social media. In fact, according to Instagram,<strong> 90% of users<\/strong> follow a brand on the site.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Most\u2014if not all\u2014brands give subscribers the option to follow them on social media through their emails. Here\u2019s an example from<a href=\"https:\/\/ivoryanddeene.com\/\"> Ivory &amp; Deene<\/a>, a home decor brand:<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"638\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Ivory-and-Deene-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Ivory-and-Deene-Email-Example-32x80.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Ivory-and-Deene-Email-Example-200x502.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Ivory-and-Deene-Email-Example-450x1129.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Ivory-and-Deene-Email-Example.png 638w\"\n            data-width=\"638\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"638\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>The brand offers multiple channels&nbsp;<\/li>\n\n\n\n<li>Some channels are better suited than others (like Pinterest, where shoppers save their home decor inspiration)<\/li>\n\n\n\n<li>If your focus is Gen Z, make sure to share your TikTok handle<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"6-avoid-antagonizing-customers\" name=\"6-avoid-antagonizing-customers\" data-animate data-destination=\"6-avoid-antagonizing-customers\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>6. Avoid antagonizing customers<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Don\u2019t follow up incessantly or contact customers without their permission.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>All you\u2019ll likely gain from these practices are angry prospective customers\u2014which no brand wants. In fact, dissatisfied consumers tell twice as many people about their negative experiences than satisfied customers do according to a 2020 <a href=\"https:\/\/www.customercaremc.com\/insights\/national-customer-rage-study\/2020-national-customer-rage-study\/\">National Customer Rage Study<\/a>.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>So, while you\u2019re trying to persuade customers to come back to their abandoned carts and make a purchase, make sure you\u2019re not antagonizing them with your tactics<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #c6cec9; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Send emails people love to get<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Flodesk\u2019s affordable, transparent pricing puts small business owners first\u2014always.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #c6cec9;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"design-an-unmissable-cart-abandonment-email\" name=\"design-an-unmissable-cart-abandonment-email\" data-animate data-destination=\"design-an-unmissable-cart-abandonment-email\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>Design an unmissable cart abandonment email<\/strong><\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Cart abandonment emails can bring customers back and help you recover lost sales. When designing your recovery cart email, try:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Creating a multi-step email sequence to increase touchpoints for conversions<\/li>\n\n\n\n<li>Crafting unique, snappy subject lines that will boost open rates<\/li>\n\n\n\n<li>Using stunning visuals to show off the product<\/li>\n\n\n\n<li>Having multiple clear and actionable CTA buttons<\/li>\n\n\n\n<li>Pushing cart abandoners to engage with you on social media<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>And cart recovery email builders like Flodesk can help you do just that.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Flodesk is the fastest-growing email marketing platform on the market, helping small business owners design emails people love to get.&nbsp;From stunning email templates to immersive forms, Flodesk makes it easy for beginners and experts to build their email lists, engage their audiences, and convert subscribers into customers\u2014all without a website. <a href=\"https:\/\/app.flodesk.com\/sign-up\">Try Flodesk free<\/a>, no credit card necessary.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2160\"\n  data-height=\"2160\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-32x32.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-200x200.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-450x450.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-700x700.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1000x1000.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1400x1400.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1800x1800.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080.jpg 2160w\"\n            data-width=\"2160\"\n      data-height=\"2160\"\n      data-fit=\"cover\"\n      width=\"2160\"\n      height=\"2160\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"abandoned-cart-email-faqs\" name=\"abandoned-cart-email-faqs\" data-animate data-destination=\"abandoned-cart-email-faqs\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>Abandoned cart email<\/strong><strong> FAQs<\/strong><\/h2>\n<\/div>\n\n<div id=\"what-should-i-write-in-an-abandoned-cart-email\" name=\"what-should-i-write-in-an-abandoned-cart-email\" data-animate data-destination=\"what-should-i-write-in-an-abandoned-cart-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>What should I write in an <\/strong><strong>abandoned cart email<\/strong><strong>?<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re taking a direct approach, let customers know what they\u2019re missing out on and create a sense of urgency by offering a limited-time discount code to get them to \u201cbuy now.\u201d&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For multi-step abandoned cart email sequences, use each email to build excitement around your products. Regardless of what strategy you choose to use, make sure your content feels helpful\u2014not sales-driven.<\/p>\n<\/div>\n\n<div id=\"how-do-abandoned-cart-emails-work\" name=\"how-do-abandoned-cart-emails-work\" data-animate data-destination=\"how-do-abandoned-cart-emails-work\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>How do <\/strong><strong>abandoned cart emails<\/strong><strong> work?<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Abandoned cart emails are sent to customers who leave their purchase without completing the checkout process. These emails can be triggered automatically to bring customers back or find out why they abandoned their cart in the first place.<\/p>\n<\/div>\n\n<div id=\"is-it-legal-to-send-abandoned-cart-emails\" name=\"is-it-legal-to-send-abandoned-cart-emails\" data-animate data-destination=\"is-it-legal-to-send-abandoned-cart-emails\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>Is it legal to send <\/strong><strong>abandoned cart emails<\/strong><strong>?<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As long as shoppers sign up with their email on your site, you can send them an abandoned shopping cart email since these are considered transactional emails. However, be wary of using their information for other email campaigns unless you <a href=\"https:\/\/help.flodesk.com\/en\/articles\/4856488-obtaining-permission-from-your-subscribers\">receive their express consent.<\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Abandoned carts are every merchant\u2019s nightmare. Imagine having a shopper browse your site, find items they like and then just walk away. This happens a lot\u2014the average cart abandonment rate is a whopping 69.82%. Ouch. This is partly due to typical customer behavior\u2014some are window shopping, comparing prices, or saving items on their wishlist. In [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94],"tags":[15,16],"table_tags":[],"class_list":["post-3688","post","type-post","status-publish","format-standard","hentry","category-selling-with-email","tag-best-practices","tag-content-ideas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>12 Great Abandoned Cart Email Examples &amp; Why They Work<\/title>\n<meta name=\"description\" content=\"These examples and insights show you how to send follow-up and abandoned cart emails that re-capture attention and win back customers with ease.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/abandoned-cart-email-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"12 Great Abandoned Cart Email Examples &amp; Why They Work\" \/>\n<meta property=\"og:description\" content=\"These examples and insights show you how to send follow-up and abandoned cart emails that re-capture attention and win back customers with ease.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/flodesk.com\/blog\/abandoned-cart-email-examples\/\" \/>\n<meta property=\"og:site_name\" content=\"Flodesk\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/flodeskmaven\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-23T13:27:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-29T19:01:51+00:00\" \/>\n<meta name=\"author\" content=\"Petra Molnar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Petra Molnar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/flodesk.com\/blog\/abandoned-cart-email-examples\/\",\"url\":\"https:\/\/flodesk.com\/blog\/abandoned-cart-email-examples\/\",\"name\":\"12 Great Abandoned Cart Email Examples & Why They Work\",\"isPartOf\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#website\"},\"datePublished\":\"2023-10-23T13:27:36+00:00\",\"dateModified\":\"2026-04-29T19:01:51+00:00\",\"author\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/6db2d30700a27c61925297b546ef015a\"},\"description\":\"These examples and insights show you how to send follow-up and abandoned cart emails that re-capture attention and win back customers with ease.\",\"breadcrumb\":{\"@id\":\"https:\/\/flodesk.com\/blog\/abandoned-cart-email-examples\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/flodesk.com\/blog\/abandoned-cart-email-examples\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/flodesk.com\/blog\/abandoned-cart-email-examples\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/flodesk.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"12 Abandoned cart email examples that lead to conversions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/flodesk.com\/blog\/#website\",\"url\":\"https:\/\/flodesk.com\/blog\/\",\"name\":\"Flodesk\",\"description\":\"A blog sharing email marketing strategies and best practices for small business owners\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/flodesk.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/6db2d30700a27c61925297b546ef015a\",\"name\":\"Petra Molnar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9e4e45fe84436ef13ab65ab73059554dd16125eae5cfd5bbb6f72e848eec2e8d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9e4e45fe84436ef13ab65ab73059554dd16125eae5cfd5bbb6f72e848eec2e8d?s=96&d=mm&r=g\",\"caption\":\"Petra Molnar\"},\"description\":\"Petra is an email marketing expert and the founder of Flodesk Maven, where she helps small service-based businesses with their email marketing strategy, content marketing ideas, and Flodesk setup. She doubles as Flodesk's Facebook Community Manager and Help Center Manager.\",\"sameAs\":[\"https:\/\/www.flodeskmaven.com\/\",\"https:\/\/www.facebook.com\/flodeskmaven\",\"https:\/\/www.instagram.com\/flodeskmaven\/\"],\"url\":\"https:\/\/flodesk.com\/blog\/author\/petra-molnar\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"12 Great Abandoned Cart Email Examples & Why They Work","description":"These examples and insights show you how to send follow-up and abandoned cart emails that re-capture attention and win back customers with ease.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/flodesk.com\/blog\/abandoned-cart-email-examples\/","og_locale":"en_US","og_type":"article","og_title":"12 Great Abandoned Cart Email Examples & Why They Work","og_description":"These examples and insights show you how to send follow-up and abandoned cart emails that re-capture attention and win back customers with ease.","og_url":"https:\/\/flodesk.com\/blog\/abandoned-cart-email-examples\/","og_site_name":"Flodesk","article_author":"https:\/\/www.facebook.com\/flodeskmaven","article_published_time":"2023-10-23T13:27:36+00:00","article_modified_time":"2026-04-29T19:01:51+00:00","author":"Petra Molnar","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Petra Molnar","Est. reading time":"14 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/flodesk.com\/blog\/abandoned-cart-email-examples\/","url":"https:\/\/flodesk.com\/blog\/abandoned-cart-email-examples\/","name":"12 Great Abandoned Cart Email Examples & Why They Work","isPartOf":{"@id":"https:\/\/flodesk.com\/blog\/#website"},"datePublished":"2023-10-23T13:27:36+00:00","dateModified":"2026-04-29T19:01:51+00:00","author":{"@id":"https:\/\/flodesk.com\/blog\/#\/schema\/person\/6db2d30700a27c61925297b546ef015a"},"description":"These examples and insights show you how to send follow-up and abandoned cart emails that re-capture attention and win back customers with ease.","breadcrumb":{"@id":"https:\/\/flodesk.com\/blog\/abandoned-cart-email-examples\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/flodesk.com\/blog\/abandoned-cart-email-examples\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/flodesk.com\/blog\/abandoned-cart-email-examples\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/flodesk.com\/blog\/"},{"@type":"ListItem","position":2,"name":"12 Abandoned cart email examples that lead to conversions"}]},{"@type":"WebSite","@id":"https:\/\/flodesk.com\/blog\/#website","url":"https:\/\/flodesk.com\/blog\/","name":"Flodesk","description":"A blog sharing email marketing strategies and best practices for small business owners","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/flodesk.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/flodesk.com\/blog\/#\/schema\/person\/6db2d30700a27c61925297b546ef015a","name":"Petra Molnar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/flodesk.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9e4e45fe84436ef13ab65ab73059554dd16125eae5cfd5bbb6f72e848eec2e8d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9e4e45fe84436ef13ab65ab73059554dd16125eae5cfd5bbb6f72e848eec2e8d?s=96&d=mm&r=g","caption":"Petra Molnar"},"description":"Petra is an email marketing expert and the founder of Flodesk Maven, where she helps small service-based businesses with their email marketing strategy, content marketing ideas, and Flodesk setup. She doubles as Flodesk's Facebook Community Manager and Help Center Manager.","sameAs":["https:\/\/www.flodeskmaven.com\/","https:\/\/www.facebook.com\/flodeskmaven","https:\/\/www.instagram.com\/flodeskmaven\/"],"url":"https:\/\/flodesk.com\/blog\/author\/petra-molnar\/"}]}},"_links":{"self":[{"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/posts\/3688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/comments?post=3688"}],"version-history":[{"count":40,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/posts\/3688\/revisions"}],"predecessor-version":[{"id":11993,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/posts\/3688\/revisions\/11993"}],"wp:attachment":[{"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/media?parent=3688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/categories?post=3688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/tags?post=3688"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/table_tags?post=3688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}