{"id":3565,"date":"2022-05-16T12:22:50","date_gmt":"2022-05-16T20:22:50","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=3565"},"modified":"2026-04-29T10:54:54","modified_gmt":"2026-04-29T18:54:54","slug":"email-marketing-metrics-for-ecommerce","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/email-marketing-metrics-for-ecommerce\/","title":{"rendered":"8 Email Marketing Metrics for Ecommerce (&#038; How To Improve Yours)"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p>Imagine for a minute that 1,000 people sign up for your newsletter. You send them a series of automated emails to bring them on board, and over time they become loyal, engaged subscribers and customers.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>But after a while, 300 of those subscribers stop clicking through your emails to make purchases. Then they stop opening them at all. Pretty soon, they\u2019ve unsubscribed and you\u2019re not hitting your sales numbers.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This is why monitoring your email marketing metrics is so important. It helps you build and maintain revenue from the email channel.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It also helps you hit ecommerce KPIs like net profits, customer retention rate, and more. It\u2019s like a preview of the end results, giving you time to make adjustments before it\u2019s too late.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>With this in mind, we\u2019ve compiled this guide to walk you through key email marketing metrics when it comes to e-commerce. We\u2019ll also cover best practices you can follow to improve your metrics.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #ebd6bf; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #ebd6bf;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"8-email-marketing-metrics-for-ecommerce\" name=\"8-email-marketing-metrics-for-ecommerce\" data-animate data-destination=\"8-email-marketing-metrics-for-ecommerce\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">8 email marketing metrics for ecommerce<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this section, we\u2019ve handpicked eight key metrics for you to keep an eye on\u2014not so much that you end up drowning in information overload, but enough that you don&#8217;t miss important indicators.<\/p>\n<\/div>\n\n<div id=\"1-deliverability\" name=\"1-deliverability\" data-animate data-destination=\"1-deliverability\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Deliverability<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"599\"\n  data-height=\"346\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Flodesk-Deliverability-Interface.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Flodesk-Deliverability-Interface-32x18.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Flodesk-Deliverability-Interface-200x116.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Flodesk-Deliverability-Interface-450x260.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Flodesk-Deliverability-Interface.png 599w\"\n            data-width=\"599\"\n      data-height=\"346\"\n      data-fit=\"cover\"\n      width=\"599\"\n      height=\"346\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Your deliverability rate is arguably the most important metric when it comes to ecommerce email marketing. After all, if your emails aren\u2019t getting to your customer\u2019s inbox, nothing else matters.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As an ecommerce business, having a high deliverability rate is especially important because you\u2019re probably sending a good amount of transactional emails (order confirmations, shipping notifications, cart abandonment messages, etc).<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Since these emails are sent automatically in response to a customer action (like placing an order), the customer is often waiting to receive them. If your transactional email doesn\u2019t go through, it can lead to confusion and a poor customer experience.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>At Flodesk, we calculate deliverability rates by taking the total number of emails delivered and dividing it by the total number of emails sent. If you send 1,000 welcome emails, for example, and 980 are delivered, your deliverability rate would be 980\/1,000 = 98%. (This would be really good, considering the <a href=\"https:\/\/www.marketingprofs.com\/charts\/2017\/32678\/email-deliverability-benchmarks-what-share-of-messages-make-it-to-inboxes\" target=\"_blank\" rel=\"noreferrer noopener\">average deliverability rate<\/a> of marketing emails is 80%).<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Wondering why an email wouldn\u2019t be delivered? Good question. Sometimes it has to do with behind-the-scenes techy stuff like email servers and IP addresses. Other times it\u2019s because you\u2019re sending to incorrect or outdated email addresses.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Both scenarios affect what\u2019s known as your sender reputation. This is basically a reputation your sending email address earns over time by showing \u201cgood behavior\u201d when it comes to email marketing. The better your sender reputation becomes, the better your chances of reaching people\u2019s inboxes.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If your deliverability rate starts falling or seems too low to begin with, here are a few tips to bring it back up:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Authenticate your domain<\/li>\n\n\n\n<li>Only migrate active subscribers if you change email service providers<\/li>\n\n\n\n<li>Never buy an email list<\/li>\n\n\n\n<li>Warm up your sending email address<\/li>\n\n\n\n<li>Segment your audience and only send relevant emails<\/li>\n\n\n\n<li>Periodically remove unengaged subscribers<\/li>\n\n\n\n<li>Avoid spam filters at all costs<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>(<em>Want more details?<\/em> Read our guide on <a href=\"https:\/\/help.flodesk.com\/en\/articles\/4772523-improving-email-deliverability\">improving email deliverability<\/a>).<\/p>\n<\/div>\n\n<div id=\"2-conversion-rate\" name=\"2-conversion-rate\" data-animate data-destination=\"2-conversion-rate\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Conversion rate<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>After deliverability, the next most important metric to watch is your conversion rate. This is a measure of how many people are \u201cconverting\u201d into customers by taking the desired action, which typically means making a purchase in the ecommerce world.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/databox.com\/ecommerce-kpis#CVR\" target=\"_blank\" rel=\"noreferrer noopener\">Jaykishan Panchal of E2M Solutions<\/a> puts it this way: <em>\u201cIn a nutshell, your conversion rate is indicative of how successful all of your business strategies are in getting people to engage with your ecommerce website. Ultimately, it impacts just about every other KPI involved in ecommerce.\u201d<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For example, let\u2019s say you send out an email to 1,000 people with a 20% off coupon. 200 people click through your email and shop around on your website. Out of those 200 people, 50 end up making a purchase.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This means that out of 1,000 emails, you converted 50 people into paying customers, giving you a conversion rate of 5% for that particular email\u2014and for the record, a 5% conversion rate would actually be really impressive. As you can see in the chart above, global ecommerce conversion rates were hovering just below 2% in early 2021 before falling to a low of 1.5% in February 2022.&nbsp;&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>However, conversion rates <a href=\"https:\/\/www.oberlo.com\/statistics\/average-ecommerce-conversion-rate\" target=\"_blank\" rel=\"noreferrer noopener\">vary a lot by product category<\/a>. Currently, arts and crafts have the highest ecommerce conversion rate at 4.17%. After that you have:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Kitchen and home appliances at 2.64%<\/li>\n\n\n\n<li>Health and wellbeing at 2.11%<\/li>\n\n\n\n<li>Toys, games, and collectibles at 1.98%<\/li>\n\n\n\n<li>Food and drink at 1.51%<\/li>\n\n\n\n<li>Electrical and commercial equipment at 1.47%<\/li>\n\n\n\n<li>Fashion clothing, and accessories at 1.37%<\/li>\n\n\n\n<li>Sports and recreation at 1.36%<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There are a number of things you can do to improve your conversion rate, both within your email marketing campaign and outside of it. For example, personalizing your email messages can boost conversion rates up to <a href=\"https:\/\/www.experianplc.com\/media\/latest-news\/2014\/experian-marketing-services-study-finds-personalized-emails-generate-six\/\" target=\"_blank\" rel=\"noreferrer noopener\">6 times<\/a>. Learn more by reading <a href=\"https:\/\/flodesk.com\/blog\/targeted-email-marketing\/\">How to Use Targeted Email Marketing to Boost Conversion Rates.&nbsp;<\/a><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You\u2019ll also want to optimize your checkout process and remove as much friction as possible. Tips include:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Increasing your site speed<\/li>\n\n\n\n<li>Offering several different payment methods<\/li>\n\n\n\n<li>Improving your overall website design<\/li>\n\n\n\n<li>Simplifying the checkout process<\/li>\n\n\n\n<li>Offering free shipping or being upfront about your shipping prices<\/li>\n\n\n\n<li>Optimizing checkout for mobile devices<\/li>\n<\/ul>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #ebd6bf; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #ebd6bf;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"3-open-rate\" name=\"3-open-rate\" data-animate data-destination=\"3-open-rate\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Open rate<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"304\"\n  data-height=\"397\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Flodesk-Open-Rate-Interface.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Flodesk-Open-Rate-Interface-32x42.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Flodesk-Open-Rate-Interface-200x261.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Flodesk-Open-Rate-Interface.png 304w\"\n            data-width=\"304\"\n      data-height=\"397\"\n      data-fit=\"cover\"\n      width=\"304\"\n      height=\"397\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Another important metric to watch is your open rate. As you might guess, the open rate tells you how often recipients are opening your emails, which is the first hurdle you need to cross once you make it to the inbox.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Flodesk calculates your open rate by taking the unique number of people who opened your email and dividing it by the total number of emails delivered. So if you send 10,000 emails and 2,000 different people open them, your open rate would be 20%\u2014putting you just above the <a href=\"https:\/\/www.statista.com\/statistics\/960928\/marketing-email-open-rates-world\/\" target=\"_blank\" rel=\"noreferrer noopener\">average open rate<\/a> of 18% across all industries.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When analyzing your open rate, it\u2019s important to look at numbers not only for individual campaigns but also as a trend over time\u2014open rate trends are a good indicator of the overall engagement. So if your open rate starts to fall, make sure you\u2019re:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Sending emails regularly but not too often&nbsp;<\/li>\n\n\n\n<li>Optimizing your subject lines<\/li>\n\n\n\n<li>Targeting different subscriber segments with relevant messages<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"4-click-through-rate\" name=\"4-click-through-rate\" data-animate data-destination=\"4-click-through-rate\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. Click-through rate<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"302\"\n  data-height=\"395\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Flodesk-Click-Rate-Interface.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Flodesk-Click-Rate-Interface-32x42.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Flodesk-Click-Rate-Interface-200x262.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Flodesk-Click-Rate-Interface.png 302w\"\n            data-width=\"302\"\n      data-height=\"395\"\n      data-fit=\"cover\"\n      width=\"302\"\n      height=\"395\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Next up is your click-through rate, which tells you how many recipients click on the links inside your email to visit your ecommerce website. This metric is an important measure of engagement since it shows the percentage of subscribers who go beyond just opening your email to actively engage with your content.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>At Flodesk, we calculate the click-through rate by taking the number of people who click on a link and dividing that by the total number of emails delivered. For example, let\u2019s say you deliver 5,000 emails and 500 people click on your link. Your click-through rate is then 10% (500\/5,000).&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The average click-through rate for email ranges from <a href=\"https:\/\/blog.hubspot.com\/sales\/average-email-open-rate-benchmark\" target=\"_blank\" rel=\"noreferrer noopener\">6% to 9%<\/a>, depending on the industry. If your click rate could use a boost, try some of the following tips:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Inspire readers to take action by providing something of value. This can be a discount code, a limited-time offer, a sneak peek, exclusive access, etc.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Test the links in your email on multiple devices to make sure customers can easily take action.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Run A\/B testing to determine the best anchor text, location of the link in the body of the email, number of times you include the link and copy leading up to the link.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"5-opens-and-clicks-by-device\" name=\"5-opens-and-clicks-by-device\" data-animate data-destination=\"5-opens-and-clicks-by-device\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. Opens and clicks by device<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"607\"\n  data-height=\"519\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Flodesk-Opens-and-Clicks-Broken-Down-by-Mobile-and-Desktop.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Flodesk-Opens-and-Clicks-Broken-Down-by-Mobile-and-Desktop-32x27.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Flodesk-Opens-and-Clicks-Broken-Down-by-Mobile-and-Desktop-200x171.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Flodesk-Opens-and-Clicks-Broken-Down-by-Mobile-and-Desktop-450x385.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Flodesk-Opens-and-Clicks-Broken-Down-by-Mobile-and-Desktop.png 607w\"\n            data-width=\"607\"\n      data-height=\"519\"\n      data-fit=\"cover\"\n      width=\"607\"\n      height=\"519\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Knowing whether your subscribers are opening your emails on their desktop or mobile devices can help you optimize your email design for even greater engagement.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you find that your audience prefers opening emails on mobile (which is increasingly common), keep these mobile-first <a href=\"https:\/\/help.flodesk.com\/en\/articles\/4835117-email-design-best-practices-for-desktop-and-mobile\">design best practices<\/a> in mind to give them the best experience:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Always preview your email on your own phone before sending<\/strong>: If anything looks odd or doesn\u2019t load properly, be sure to adjust it so everything looks as great on a mobile screen as it does on a desktop.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Get to the point with your subject line and preview text<\/strong>: There&#8217;s less room on a mobile screen, so make sure to keep these concise. You can double-check that they aren\u2019t getting cut off when you check your test email on your phone.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Bump up the font:<\/strong> Smaller screens mean smaller everything. You might consider bumping up the font size a bit so your email\u2019s easier to read on a phone.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Prioritize what&#8217;s above the fold:<\/strong> Keep your most important content and CTAs above the fold\u2014that means anything that&#8217;s on the screen without having to scroll down\u2014so you can grab your subscriber&#8217;s attention immediately. You might consider using smaller images or moving images further down in your email.<\/p>\n<\/div>\n\n<div id=\"6-bounces-unsubscribes-amp-spam\" name=\"6-bounces-unsubscribes-amp-spam\" data-animate data-destination=\"6-bounces-unsubscribes-amp-spam\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">6. Bounces, unsubscribes &amp; spam<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"604\"\n  data-height=\"264\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Example-of-Analytics-Interface-Showing-Bounces-Unsubscribers-and-Spam-Rates-on-Flodesk.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Example-of-Analytics-Interface-Showing-Bounces-Unsubscribers-and-Spam-Rates-on-Flodesk-32x14.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Example-of-Analytics-Interface-Showing-Bounces-Unsubscribers-and-Spam-Rates-on-Flodesk-200x87.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Example-of-Analytics-Interface-Showing-Bounces-Unsubscribers-and-Spam-Rates-on-Flodesk-450x197.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Example-of-Analytics-Interface-Showing-Bounces-Unsubscribers-and-Spam-Rates-on-Flodesk.png 604w\"\n            data-width=\"604\"\n      data-height=\"264\"\n      data-fit=\"cover\"\n      width=\"604\"\n      height=\"264\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Okay, now it\u2019s time for some of the downers in the metrics world: bounce rate, unsubscribes and spam. For all these metrics, you want the numbers to be as close to zero as possible.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Let\u2019s take a look at each one, starting with bounces.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Bounces refer to emails that aren\u2019t successfully delivered, usually because they\u2019ve been blocked or flagged as spam. This means your bounce rate is essentially the inverse of your deliverability rate. You can keep your bounce rate low by:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Cleaning your email lists regularly.&nbsp;&nbsp;<\/li>\n\n\n\n<li>Not sending anything that looks (or acts) like spam.<\/li>\n\n\n\n<li>Not using a free email service like Gmail or Hotmail.&nbsp;<\/li>\n\n\n\n<li>Personalizing your emails as much as possible.&nbsp;<\/li>\n\n\n\n<li>Getting permission from your subscribers (preferably with a double opt-in process)<\/li>\n\n\n\n<li>Giving subscribers control over what types of emails they receive.&nbsp;<\/li>\n\n\n\n<li>Sending emails regularly but not too frequently.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As for unsubscribes, this is the percentage of recipients who click on the unsubscribe link in your emails. And while you generally want to keep your unsubscribe rate low (<a href=\"https:\/\/www.smartinsights.com\/email-marketing\/email-communications-strategy\/good-unsubscribe-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">0.5% is average<\/a> for an email campaign), it\u2019s important to remember that not all unsubscribes are bad.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It\u2019s much better for a recipient to unsubscribe than flag you as spam, for example. Plus, unsubscribes actually do a bit of housecleaning for you through people removing themselves before they start dragging down your other metrics, like click rate and conversion rate.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Then you have the spam rate\u2014a measure of how many email recipients mark your email as spam. An acceptable spam rate (set by major inbox providers like Gmail) is considered to be anything less than 0.1%, or 1 complaint for every 1,000 messages.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There are many things you can do to <a href=\"https:\/\/help.flodesk.com\/en\/articles\/4834957-how-to-avoid-being-marked-as-spam-by-your-subscribers\">keep your spam rate low<\/a>, like regularly cleaning your email list, including easy-to-find unsubscribe links and only sending relevant content.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It\u2019s also super important to use a recognizable sending email address. When people sign up to receive emails from your website, they expect to get emails coming from you or your business. If they get an email that seems like it\u2019s from some random person or company, they\u2019re probably going to mark it as spam.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>So be sure to set your<a href=\"https:\/\/help.flodesk.com\/en\/articles\/3804751-setting-the-from-name-and-email-address-for-your-sends\"> sending email address and From Name<\/a> for your emails to something your subscribers will easily recognize as being you. We love From Names that include both your name and your brand\u2019s, like &#8220;Petra from Flodesk.&#8221;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Same with your sending address. Using your name and your brand is always great (petra@flodesk.com), or you can use something a bit more general but still friendly, like hello@flodesk.com.<\/p>\n<\/div>\n\n<div id=\"7-roi\" name=\"7-roi\" data-animate data-destination=\"7-roi\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">7. ROI<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Another important number in ecommerce is your ROI or return on investment. This answers the basic question: <em>did you make more money than you put in?&nbsp;<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In general, <a href=\"https:\/\/flodesk.com\/blog\/newsletter-cost\/\">email marketing does pretty well in terms of ROI<\/a> because it\u2019s relatively inexpensive, driving an average ROI of $40 for every dollar spent\u2014higher than any other channel.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When calculating ROI, the first step is to figure out how much you spent on your campaign. Then you need to figure out your \u201cgain,\u201d or how much your campaign brought in. Fortunately, most analytics platforms will trace every sale that comes from an email, making this part fairly easy.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Once you have these numbers, plug them into the following formula: (gained \u2013 spent)\/spent = ROI. As with your other metrics, you should check this metric for each campaign and keep an eye on general trends.<\/p>\n<\/div>\n\n<div id=\"8-list-growth\" name=\"8-list-growth\" data-animate data-destination=\"8-list-growth\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">8. List growth<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Unfortunately, email lists tend to \u201cgo bad\u201d over time. Some people lose interest and stop engaging with your emails while others switch email accounts, leaving you with an old, abandoned one that drags down your numbers.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As we mentioned in the section about bounces, unsubscribes and spam, this is why it\u2019s important to regularly clean your email list. But it\u2019s also important to regularly grow your email list by adding new subscribers. Otherwise, you\u2019d just be slowly depleting your list every time you remove inactive or incorrect addresses.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To make sure your email list is moving in the right direction, you can monitor your list growth rate, which shows the rate at which your email list has grown over a certain period of time.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here\u2019s how to calculate it: New subscribers \u2013 (unsubscribes + complaints) \/ Total subscribers over a specific period of time.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>One of the best ways to grow your email list is with a newsletter. Need some ideas? Check out our article <a href=\"https:\/\/flodesk.com\/blog\/ecommerce-newsletter-examples\/\">10 Ecommerce Newsletter Examples Packed With Inspo &amp; Ideas<\/a>.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #ebd6bf; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #ebd6bf;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"best-practices-for-improving-ecommerce-email-marketing-metrics\" name=\"best-practices-for-improving-ecommerce-email-marketing-metrics\" data-animate data-destination=\"best-practices-for-improving-ecommerce-email-marketing-metrics\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Best practices for improving ecommerce email marketing metrics<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Now that you know which metrics are most important to watch, here are a few best practices for hitting your numbers.<\/p>\n<\/div>\n\n<div id=\"grow-your-list-organically-dont-buy-it\" name=\"grow-your-list-organically-dont-buy-it\" data-animate data-destination=\"grow-your-list-organically-dont-buy-it\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Grow your list organically (don\u2019t buy it)<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The best subscribers are the ones who are interested in your product and signed up to receive your emails. If you buy email lists, on the other hand, your recipients probably have no idea who you are. This usually translates into a high bounce rate, lots of spam flags and frequent unsubscribes\u2014all of which drag down your sender reputation.&nbsp;Wondering how to get more subscribers? Check out <a href=\"https:\/\/flodesk.com\/blog\/how-to-build-an-email-list\/\">how to build an email list in 11 steps<\/a>.<\/p>\n<\/div>\n\n<div id=\"take-the-time-to-optimize-your-emails\" name=\"take-the-time-to-optimize-your-emails\" data-animate data-destination=\"take-the-time-to-optimize-your-emails\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Take the time to optimize your emails<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There are a lot of little things you can do to improve the performance of your emails, from front-loading your subject lines to using a single, clear CTA that lets readers know exactly what to do. For more ideas, check out <a href=\"https:\/\/flodesk.com\/blog\/email-optimization\/\">10 Email Optimization Strategies for Big Wins in Your Next Campaign<\/a>.<\/p>\n<\/div>\n\n<div id=\"conduct-frequent-ab-testing\" name=\"conduct-frequent-ab-testing\" data-animate data-destination=\"conduct-frequent-ab-testing\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Conduct frequent A\/B testing<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>What works for one audience or campaign doesn\u2019t necessarily work for another. For this reason, it\u2019s critical to run frequent A\/B testing on your subject lines, CTAs, images, body copy and more. With subject lines, for example, you can test for things like length, tone and word choice. Then take a look at your open and click-through rates to see what works best with your readers.<\/p>\n<\/div>\n\n<div id=\"focus-on-quality-over-quantity\" name=\"focus-on-quality-over-quantity\" data-animate data-destination=\"focus-on-quality-over-quantity\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Focus on quality over quantity<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Inboxes are crowded. Respect your subscribers&#8217; time by only sending high-quality, relevant emails on a regular (but not too frequent) basis. The best way to do this? Segment your subscribers and personalize emails for each group.<\/p>\n<\/div>\n\n<div id=\"design-emails-with-the-user-experience-in-mind\" name=\"design-emails-with-the-user-experience-in-mind\" data-animate data-destination=\"design-emails-with-the-user-experience-in-mind\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Design emails with the user experience in mind<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Email design directly affects whether subscribers have a good or bad experience with your email. Here are our favorite design principles for both mobile and desktop devices:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Keep it short and sweet.<\/strong> Give them concise, relevant content so they&#8217;re excited to click open when they see your email come through\u2014and trust that you\u2019ll provide value.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Mind the spacing.<\/strong> To design emails that look professional and beautiful, put a 20 to 40-pixel spacer between each block in your email. This adds a light and airy feel to your design. Then make sure to check that your spacers are consistently placed between all blocks to avoid that icky \u201cbroken HTML\u201d look.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Have clear, short CTAs (calls to action).<\/strong> This is widely studied and proven to significantly impact your click rate. A button that says \u201cBuy now\u201d or \u201cClick here\u201d is going to convert much better in your email than \u201cClick here to buy it now.\u201d Long button CTAs also tend to wrap on mobile devices, making your button look broken. <em>Truly\u2014the shorter, the better!<\/em><\/li>\n<\/ul>\n<\/div>\n\n<div id=\"avoid-looking-like-spam\" name=\"avoid-looking-like-spam\" data-animate data-destination=\"avoid-looking-like-spam\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Avoid looking like spam<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.invespcro.com\/blog\/email-subject-lines-statistics-and-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">69% of email recipients<\/a> report email as spam based on the subject line alone. To make sure this doesn\u2019t happen to you, avoid ALL CAPS as well as the use of lots of special characters (#%*@). Also, avoid words or phrases that are considered spammy like \u201capply now\u201d or \u201ccash bonus.\u201d<\/p>\n<\/div>\n\n<div id=\"create-a-winning-ecommerce-email-marketing-strategy\" name=\"create-a-winning-ecommerce-email-marketing-strategy\" data-animate data-destination=\"create-a-winning-ecommerce-email-marketing-strategy\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Create a winning ecommerce email marketing strategy<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Email marketing is a powerful tool for ecommerce brands, helping you boost metrics and meet key KPIs\u2014all with minimal investment.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As the fastest-growing email marketing company, Flodesk makes email marketing beautiful\u2014and truly easy. Combining design with simplicity, Flodesk helps small business owners grow their email lists and create emails people love to get.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Flodesk\u2019s curated <a href=\"https:\/\/flodesk.com\/blog\/ecommerce-email-templates\/\">e-commerce email template<\/a> gallery and stunning form templates make it easy for members to quickly customize their emails and forms, elevating their brand for maximum engagement and conversion.\u00a0<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The intuitive email builder includes drag-and-drop functionality as well as Flodesk\u2019s innovative and proprietary Layout blocks. With Layouts, members no longer need to use a third-party software, like Canva or Illustrator, to create custom graphics; they simply add a new Layout to create incredible designs with specialty fonts right within the email builder.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Flodesk stands out from the crowd by encouraging its members\u2019 success and list growth, offering unlimited email sends, unlimited subscribers and unlimited access to all features for a flat fee of $38\/month. <a href=\"https:\/\/app.flodesk.com\/sign-up\">Try Flodesk for free today<\/a>!<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2160\"\n  data-height=\"2160\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-32x32.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-200x200.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-450x450.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-700x700.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1000x1000.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1400x1400.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1800x1800.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080.jpg 2160w\"\n            data-width=\"2160\"\n      data-height=\"2160\"\n      data-fit=\"cover\"\n      width=\"2160\"\n      height=\"2160\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"ecommerce-email-marketing-metrics-faqs\" name=\"ecommerce-email-marketing-metrics-faqs\" data-animate data-destination=\"ecommerce-email-marketing-metrics-faqs\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Ecommerce email marketing metrics FAQs<\/h2>\n<\/div>\n\n<div id=\"1-what-is-the-most-important-metric-in-email-marketing\" name=\"1-what-is-the-most-important-metric-in-email-marketing\" data-animate data-destination=\"1-what-is-the-most-important-metric-in-email-marketing\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. What is the most important metric in email marketing?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Deliverability is arguably the most important metric in email marketing, followed closely by conversion.<\/p>\n<\/div>\n\n<div id=\"2-what-are-kpis-in-email-marketing\" name=\"2-what-are-kpis-in-email-marketing\" data-animate data-destination=\"2-what-are-kpis-in-email-marketing\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. What are KPIs in email marketing?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>KPIs, or key performance indicators, are metrics that are tied closely to your company\u2019s goals and objectives. Common examples include conversion rate and ROI.<\/p>\n<\/div>\n\n<div id=\"3-is-email-marketing-effective-for-ecommerce\" name=\"3-is-email-marketing-effective-for-ecommerce\" data-animate data-destination=\"3-is-email-marketing-effective-for-ecommerce\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Is email marketing effective for ecommerce?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>With the highest ROI of any channel, email marketing is a very effective strategy for ecommerce brands to increase sales and engage customers.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Imagine for a minute that 1,000 people sign up for your newsletter. You send them a series of automated emails to bring them on board, and over time they become loyal, engaged subscribers and customers.&nbsp; But after a while, 300 of those subscribers stop clicking through your emails to make purchases. Then they stop opening [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[15,30],"table_tags":[],"class_list":["post-3565","post","type-post","status-publish","format-standard","hentry","category-email-marketing-basics","tag-best-practices","tag-lists"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 Email Marketing Metrics for Ecommerce (&amp; How To Use Them)<\/title>\n<meta name=\"description\" content=\"From email conversion rate to leads &amp; ROI, these email marketing metrics for ecommerce are vital to the success of any campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/email-marketing-metrics-for-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Email Marketing Metrics for Ecommerce (&amp; How To Use Them)\" \/>\n<meta property=\"og:description\" content=\"From email conversion rate to leads &amp; ROI, these email marketing metrics for ecommerce are vital to the success of any campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/flodesk.com\/blog\/email-marketing-metrics-for-ecommerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Flodesk\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-16T20:22:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-29T18:54:54+00:00\" \/>\n<meta name=\"author\" content=\"Victor Ijidola\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Victor Ijidola\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/flodesk.com\/blog\/email-marketing-metrics-for-ecommerce\/\",\"url\":\"https:\/\/flodesk.com\/blog\/email-marketing-metrics-for-ecommerce\/\",\"name\":\"8 Email Marketing Metrics for Ecommerce (& How To Use Them)\",\"isPartOf\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#website\"},\"datePublished\":\"2022-05-16T20:22:50+00:00\",\"dateModified\":\"2026-04-29T18:54:54+00:00\",\"author\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/25eb9015bd7113b008952b0ca4fa27d2\"},\"description\":\"From email conversion rate to leads & ROI, these email marketing metrics for ecommerce are vital to the success of any campaign.\",\"breadcrumb\":{\"@id\":\"https:\/\/flodesk.com\/blog\/email-marketing-metrics-for-ecommerce\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/flodesk.com\/blog\/email-marketing-metrics-for-ecommerce\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/flodesk.com\/blog\/email-marketing-metrics-for-ecommerce\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/flodesk.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"8 Email Marketing Metrics for Ecommerce (&#038; How To Improve Yours)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/flodesk.com\/blog\/#website\",\"url\":\"https:\/\/flodesk.com\/blog\/\",\"name\":\"Flodesk\",\"description\":\"A blog sharing email marketing strategies and best practices for small business owners\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/flodesk.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/25eb9015bd7113b008952b0ca4fa27d2\",\"name\":\"Victor Ijidola\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f9754f3d4848fe3cb45353e9aef02560cd9836b3ebc9de8ccc8234f2f8304f50?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f9754f3d4848fe3cb45353e9aef02560cd9836b3ebc9de8ccc8234f2f8304f50?s=96&d=mm&r=g\",\"caption\":\"Victor Ijidola\"},\"description\":\"Victor Ijidola is the CEO &amp; Content Lead at Premium Content Shop\u2014a content marketing agency for B2B and SaaS businesses. 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