{"id":353,"date":"2021-08-05T21:31:37","date_gmt":"2021-08-05T21:31:37","guid":{"rendered":"https:\/\/seachange-flodesk.flywheelsites.com\/?p=353"},"modified":"2026-04-29T10:58:02","modified_gmt":"2026-04-29T18:58:02","slug":"small-business-email-marketing","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/small-business-email-marketing\/","title":{"rendered":"5-Step Guide To Email Marketing For Small Business (+10 Tips)"},"content":{"rendered":"\n
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Email marketing is one of the most powerful tools you can use to engage your customers and build your small business. In fact, 59% of consumers<\/a> say receiving marketing emails influence their purchase decisions and over half of consumers report buying directly from marketing emails at least once a month.<\/p>\n

For small businesses like yours, email marketing can turn a small audience into an online community of loyal customers who are enthusiastic about your offerings. And unlike social media, ads or organic search, email marketing gives you a direct line to audience members who have shown interest in your brand by subscribing to your email list. <\/p>\n

We created this guide to help you get your first email marketing campaign off the ground. You\u2019ll learn how to develop a foundation for your emails and how to optimize your email marketing strategy going forward. <\/p>\n

Let\u2019s dive in! <\/p>\n <\/div>\n<\/div>\n\n

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5 steps to get started with email marketing<\/h2>\n<\/div>\n\n\n
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1. Set ultra-specific goals for your email marketing campaigns<\/h3>\n

Setting goals for your email marketing campaign is one of the most critical steps to take when improving your business. But it\u2019s also one of the steps you\u2019ll probably be reluctant to take\u2014because it seems inconsequential on the surface. In fact, 80% of small business owners<\/a> don\u2019t keep track of their business goals. <\/p>\n

But goals give you a framework for success that allows you to test strategies and see if they\u2019ll lead to your desired outcomes. Ultra-specific goals are actionable and measurable: you should be able to outline tasks that contribute to your goal and use numbers as a reference point for success. <\/p>\n

A good place to start is reflecting on why you want to use email marketing for your business. Are you looking to create a community? Are you trying to sell more? Do you want to communicate your expertise to potential clients? <\/p>\n

For example, if you want to build a community, you\u2019ll want to grow your email list and retain highly engaged subscribers. You could set a goal to capture 2000 subscribers and maintain a regular open rate of 20%. <\/p>\n

Business coach Liz Huber<\/a> shows how it\u2019s done: She set a goal to grow her list from 0 to 1000 so she could sell her services more efficiently\u2014without spending any money on ads and promoted social posts.<\/p>\n

With this goal in mind, she aimed for 30 sign-ups per week. By tracking the sources of her sign-ups, she learned that when she focused on creating content on Medium that included calls to action (CTAs) to subscribe and gave high-quality answers to users on Quora, she saw her sign-ups spike significantly. She was able to grow her list to over 600 subscribers in the first four months! <\/p>\n

So when you build your first campaign, decide what numbers you want to hit (e.g., number of subscribers, open rate, click rate or conversion rate) and set a deadline for yourself. A time-bound goal helps you set a date to go back and look at the results of the campaign. <\/p>\n

Even if you fall short of your goal, the information you\u2019ll gather about what works and what doesn\u2019t is extremely valuable for your email marketing strategy going forward. <\/p>\n

2. Build your email marketing on the right platform<\/h3>\n

The right email marketing software can make or break your email marketing success. Choosing the right solution is not just about offering subscribers emails they\u2019re excited to get. It\u2019s also about saving you time and effort designing emails, creating workflows and managing your list\u2014all so you can reach more people and grow your business. <\/p>\n

This is why you want to choose the right email marketing software for your small business<\/a>. It’s important to pick email platforms that: <\/p>\n <\/div>\n<\/div>\n\n

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