{"id":3514,"date":"2022-05-09T15:15:21","date_gmt":"2022-05-09T23:15:21","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=3514"},"modified":"2026-04-29T11:06:29","modified_gmt":"2026-04-29T19:06:29","slug":"black-friday-email-examples","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/black-friday-email-examples\/","title":{"rendered":"11 Black Friday email examples, templates, and tips for great sales"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p>Black Friday is arguably the most important shopping day of the year in the United States, and even around the world.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The holiday started in the 1960s and marked the day where people typically flocked to bigger cities and shopping centers to start buying holiday gifts. Since then, it\u2019s evolved into the beginning of the holiday marketing period for most retailers and is characterized by deep discounts and limited-time offers.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Even though some businesses feel overwhelmed by the chaos that comes along with Black Friday, it\u2019s essential to make the most of it to maximize your sales, reward your customers for their loyalty, and grow your business.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Email marketing is a great way to share information about your Black Friday sales while thanking your customers for supporting you and staying true to your brand identity. We\u2019ve compiled eleven of our favorite Black Friday email designs below, so scroll down and get ready for some email marketing inspiration.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #716c3e; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #716c3e;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"what-to-include-in-a-black-friday-email\" name=\"what-to-include-in-a-black-friday-email\" data-animate data-destination=\"what-to-include-in-a-black-friday-email\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">What to include in a Black Friday email<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Of course, you\u2019ll build your Black Friday weekend email campaigns depending on your brand and the specific promotions you\u2019re offering\u2014but including the following elements is always a good idea:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li><strong>An eye-catching Black Friday subject line<\/strong> that\u2019s consistent with the content of your email.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Your company\u2019s <strong>signature logo, imagery, color palette, fonts, <\/strong>and<strong> overall branding <\/strong>that will help customers instantly recognize your marketing content.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li><strong>A large heading <\/strong>or<strong> central message<\/strong> that clearly communicates your Black Friday promotions and makes people want to learn more.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li><strong>Information about how long your Black Friday sale will last, <\/strong>whether it\u2019s twenty four hours or an entire week.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li><strong>High quality images or other media <\/strong>that showcase your products and are cohesive with your company branding.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li><strong>A strong call-to-action<\/strong> that clearly indicates what you want your customers to do, preferably <strong>including a button<\/strong> for maximum visibility.<\/li><\/ul>\n<\/div>\n\n<div id=\"11-excellent-black-friday-sale-email-examples-amp-templates\" name=\"11-excellent-black-friday-sale-email-examples-amp-templates\" data-animate data-destination=\"11-excellent-black-friday-sale-email-examples-amp-templates\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">11 excellent Black Friday Sale email examples &amp; templates<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The following eleven Black Friday email examples will provide you with fantastic inspiration for your own marketing campaigns. Let\u2019s dive into their best features so you can emulate them.<\/p>\n<\/div>\n\n<div id=\"1-hair-for-the-girls\" name=\"1-hair-for-the-girls\" data-animate data-destination=\"1-hair-for-the-girls\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. <a href=\"https:\/\/www.hairforthegirls.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hair for the Girls<\/a><\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"497\"\n  data-height=\"597\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Hair-for-the-Girls-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Hair-for-the-Girls-Email-Example-32x38.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Hair-for-the-Girls-Email-Example-200x240.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Hair-for-the-Girls-Email-Example-450x541.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Hair-for-the-Girls-Email-Example.png 497w\"\n            data-width=\"497\"\n      data-height=\"597\"\n      data-fit=\"cover\"\n      width=\"497\"\n      height=\"597\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Hair for the Girls is an ecommerce business that specializes in natural hair extensions and wigs.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Their above email is a fantastic example for a few key reasons. First of all, they\u2019ve kept their copy simple and to-the-point. They don\u2019t waste any time getting to the good stuff\u2014they know their customers are probably getting lots of other Black Friday emails so they get straight into promoting their deals.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We also love that Hair for the Girls focuses on their Black Friday deals without coming across as too salesy. They\u2019ve done this with their elegant, consistent email design and clean <a href=\"https:\/\/flodesk.com\/blog\/how-to-format-a-newsletter\/\">newsletter formatting<\/a>.<\/p>\n<\/div>\n\n<div id=\"key-features\" name=\"key-features\" data-animate data-destination=\"key-features\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Key features<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Quality images<\/li><li>Strong brand identity<\/li><li>Beautiful email design<\/li><li>Clear information about their Black Friday deal<\/li><\/ul>\n<\/div>\n\n<div id=\"2-harper-the-label\" name=\"2-harper-the-label\" data-animate data-destination=\"2-harper-the-label\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. <a href=\"https:\/\/www.harperthelabel.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Harper the Label<\/a><\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"523\"\n  data-height=\"694\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Harper-the-Label-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Harper-the-Label-Email-Example-32x42.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Harper-the-Label-Email-Example-200x265.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Harper-the-Label-Email-Example-450x597.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Harper-the-Label-Email-Example.png 523w\"\n            data-width=\"523\"\n      data-height=\"694\"\n      data-fit=\"cover\"\n      width=\"523\"\n      height=\"694\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Harper the Label is a responsible leather accessories brand that\u2019s passionate about timeless, ethical, and genderless design. Their company came to be in 2019 because the founder couldn\u2019t find the perfect leather bag that was both beautiful and sustainable.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We think that Harper the Label has done a great job in capturing their thoughtful brand identity in their Black Friday email campaign, which isn\u2019t easy to do.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Rather than putting together a Black Friday email that\u2019s all about sales, Harper the Label focuses on gratitude and sustainability in their marketing campaign. We love how they playfully replace<em> \u201cHappy Black Friday\u201d<\/em> with<em> \u201cHappy Green Friday\u201d<\/em> to showcase their brand\u2019s eco-friendly ethos.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Harper the Label also does a great job of keeping their email copy simple but still guiding their customers towards a clear CTA at the end of their message. Their \u201cShop Now\u201d button signals a clear place for people to click if they\u2019re interested in taking advantage of the shop\u2019s 20% off offer.<\/p>\n<\/div>\n\n<div id=\"key-features\" name=\"key-features\" data-animate data-destination=\"key-features\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Key features<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Elegant, minimal design<\/li><li>Consistent with brand values and ethos<\/li><li>Clear call to action button<\/li><\/ul>\n<\/div>\n\n<div id=\"3-jane-amp-tash\" name=\"3-jane-amp-tash\" data-animate data-destination=\"3-jane-amp-tash\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. <a href=\"https:\/\/www.janeandtash.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jane &amp; Tash<\/a><\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"592\"\n  data-height=\"332\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Jane-and-Tash-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Jane-and-Tash-Email-Example-32x18.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Jane-and-Tash-Email-Example-200x112.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Jane-and-Tash-Email-Example-450x252.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Jane-and-Tash-Email-Example.png 592w\"\n            data-width=\"592\"\n      data-height=\"332\"\n      data-fit=\"cover\"\n      width=\"592\"\n      height=\"332\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Jane &amp; Tash is an ecommerce business that specializes in luxury outerwear and accessories like leather jackets, faux fur coats, and shearling mittens.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We love the way this brand has laid out their marketing email. This is a great strategy because Black Friday can often be an overwhelming time to shop for customers. They might want to take advantage of the great deals, but feel bombarded with promotions from different shops and not know where to start with all the products on sale.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Jane &amp; Tash has found a way to stand out and cut through some of the noise by featuring individual products in their Black Friday campaign. Even better, they\u2019ve even included specific pieces that make ideal cozy gifts for the holiday season.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>They\u2019ve also included CTA buttons for each featured product, which makes their email even more shoppable.<\/p>\n<\/div>\n\n<div id=\"key-features\" name=\"key-features\" data-animate data-destination=\"key-features\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Key features<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Product-specific CTA buttons<\/li><li>Curated product features<\/li><li>Captivating images<\/li><\/ul>\n<\/div>\n\n<div id=\"4-supercrush\" name=\"4-supercrush\" data-animate data-destination=\"4-supercrush\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. <a href=\"https:\/\/supercrush.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Supercrush<\/a><\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"592\"\n  data-height=\"661\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Supercrush-Email-Example-1.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Supercrush-Email-Example-1-32x36.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Supercrush-Email-Example-1-200x223.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Supercrush-Email-Example-1-450x502.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Supercrush-Email-Example-1.png 592w\"\n            data-width=\"592\"\n      data-height=\"661\"\n      data-fit=\"cover\"\n      width=\"592\"\n      height=\"661\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Supercrush is a Vancouver-based, mother-and-daughter business that sells hair accessories like scrunchies, clips, headbands, and dry shampoo. The online store started as a hobby just a few years ago, and has since turned into a successful local business.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>They\u2019ve taken a slightly different direction with their Black Friday email campaign, which is becoming increasingly popular with small-to-medium sized businesses (SMBs). Because many SMBs either don\u2019t have the profit margins to offer deep Black Friday discounts or just don\u2019t want to participate in the craziness, they choose to promote their brand a bit differently.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As you can see, Supercrush decided to offer their loyal customers a 20% discount, but they also committed to donating 20% of their Black Friday proceeds to a local charity.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We also like that Supercrush found a way to weave some <a href=\"https:\/\/flodesk.com\/blog\/holiday-newsletter-examples\/\">holiday marketing<\/a> into their marketing email even though they\u2019re not offering a traditional Black Friday sale. The call to action button and the cute, high-quality pictures of their scrunchies at the bottom are a nice touch.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"588\"\n  data-height=\"608\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Supercrush-Email-Example-2.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Supercrush-Email-Example-2-32x33.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Supercrush-Email-Example-2-200x207.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Supercrush-Email-Example-2-450x465.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Supercrush-Email-Example-2.png 588w\"\n            data-width=\"588\"\n      data-height=\"608\"\n      data-fit=\"cover\"\n      width=\"588\"\n      height=\"608\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"key-features\" name=\"key-features\" data-animate data-destination=\"key-features\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Key features<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Elegant, minimalist design<\/li><li>Featured holiday season products<\/li><li>Unique, local giving back campaign that aligns with brand values<\/li><li>Discount code details<\/li><\/ul>\n<\/div>\n\n<div id=\"5-freshly\" name=\"5-freshly\" data-animate data-destination=\"5-freshly\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. Freshly<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"547\"\n  data-height=\"696\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Freshley-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Freshley-Email-Example-32x41.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Freshley-Email-Example-200x254.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Freshley-Email-Example-450x573.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Freshley-Email-Example.png 547w\"\n            data-width=\"547\"\n      data-height=\"696\"\n      data-fit=\"cover\"\n      width=\"547\"\n      height=\"696\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Freshly is a meal-delivery service based in the United States. They have over 30 different menus filled with all-natural dishes and you can heat them up at home in as little as three minutes. They\u2019re a great solution for busy professionals who want to eat healthy and avoid takeout but don\u2019t have much time to cook.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The marketing email example above goes to show that you don\u2019t have to be an ecommerce business to put together an awesome Black Friday email. First, Freshly has done a great job of communicating the urgency of their offer without being too pushy or salesy. The orange circular<em> \u201cThis Week Only\u201d<\/em> graphic paired with a clear call to action does the trick.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We also love that Freshly\u2019s Black Friday email is consistent with their website design and overall branding. That means their loyal customers will feel a sense of trust and familiarity when they see their marketing content.<\/p>\n<\/div>\n\n<div id=\"key-features\" name=\"key-features\" data-animate data-destination=\"key-features\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Key features<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>A sense of urgency to maximize sales<\/li><li>Specific information about the amount of money saved<\/li><li>Branding is consistent with their website<\/li><li>High-quality image to capture the reader\u2019s attention<\/li><\/ul>\n<\/div>\n\n<div id=\"6-bellroy\" name=\"6-bellroy\" data-animate data-destination=\"6-bellroy\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">6. <a href=\"https:\/\/bellroy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bellroy<\/a><\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"422\"\n  data-height=\"659\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Bellroy-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Bellroy-Email-Example-32x50.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Bellroy-Email-Example-200x312.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Bellroy-Email-Example.png 422w\"\n            data-width=\"422\"\n      data-height=\"659\"\n      data-fit=\"cover\"\n      width=\"422\"\n      height=\"659\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Bellroy is a certified B Corporation that makes sustainable accessories like wallets, bags, and mobile phone cases. They\u2019re passionate about creating products that add a sense of simplicity and ease into their customers&#8217; lives.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Their Black Friday teaser email pictured above showcases how effective simplicity can be. They\u2019ve done a great job of getting their point across while keeping their message brief. We also like how they\u2019ve told their email subscribers that they\u2019d be receiving some kind of special promotion for Black Friday without giving everything away. It adds an element of mystery and intrigue into their email.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It\u2019s also a great idea to encourage your existing customers to start browsing <em>before <\/em>the big day. Big Friday typically gets hectic and products sell out fast, so it\u2019s easier when people know exactly what they want to<em> add-to-cart <\/em>beforehand.<\/p>\n<\/div>\n\n<div id=\"key-features\" name=\"key-features\" data-animate data-destination=\"key-features\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Key features<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Instantly recognizable logo and branding<\/li><li>Teaser headline that intrigues the reader<\/li><li>Exclusive early access to Black Friday sale for subscribers<\/li><li>Encouragement to start browsing the online store now<\/li><\/ul>\n<\/div>\n\n<div id=\"7-brooklinen\" name=\"7-brooklinen\" data-animate data-destination=\"7-brooklinen\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">7. <a href=\"https:\/\/www.brooklinen.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brooklinen<\/a><\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"387\"\n  data-height=\"548\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Brooklinen-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Brooklinen-Email-Example-32x45.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Brooklinen-Email-Example-200x283.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Brooklinen-Email-Example.png 387w\"\n            data-width=\"387\"\n      data-height=\"548\"\n      data-fit=\"cover\"\n      width=\"387\"\n      height=\"548\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Brooklinen is an American bedding and linen company. They stand out in the market because they offer hotel-quality products at accessible prices. Their biggest sellers include sheets, pillowcases, comforters, throws, and towels.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Like many successful ecommerce stores, Brooklinen started their Black Friday sale a week early. They\u2019ve done a great job of informing their customers that their deals have landed early in a straightforward yet friendly way. We also like that they\u2019ve brought attention to the fact that they don\u2019t often do sales, so Black Friday is the time to grab their products at unusually low prices.<\/p>\n<\/div>\n\n<div id=\"key-features\" name=\"key-features\" data-animate data-destination=\"key-features\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Key features<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Charming, conversational copy<\/li><li>Action-based messaging<\/li><li>Dynamic imagery that brings the email to life<\/li><li>Early access to Black Friday shopping<\/li><\/ul>\n<\/div>\n\n<div id=\"8-437\" name=\"8-437\" data-animate data-destination=\"8-437\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">8. <a href=\"https:\/\/shop437.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">437<\/a><\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"592\"\n  data-height=\"552\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/437-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/437-Email-Example-32x30.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/437-Email-Example-200x186.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/437-Email-Example-450x420.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/437-Email-Example.png 592w\"\n            data-width=\"592\"\n      data-height=\"552\"\n      data-fit=\"cover\"\n      width=\"592\"\n      height=\"552\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>437 is a luxury swimwear and apparel company based in Toronto, Canada. They\u2019re well-known for their flattering swimsuits, influencer marketing, fun photoshoots, and captivating prints.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We decided to showcase their Cyber Monday email here because it does a great job of catching the reader\u2019s attention. By the time Cyber Monday rolls around, it\u2019s likely that your customers have already received hundreds of Black Friday emails. That means you\u2019ll have to go the extra mile with your Cyber Monday email to stand out in their inbox.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The email above informs the reader about even deeper discounts, offers free international shipping, <em>and <\/em>shares a beautiful photo of their product. That\u2019s a winning combination to get people to start browsing their site.<\/p>\n<\/div>\n\n<div id=\"key-features\" name=\"key-features\" data-animate data-destination=\"key-features\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Key features<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Showcases even deeper discounts for their Cyber Monday sale<\/li><li>Sweetens the deal even further with free international shipping<\/li><li>Strong, memorable image that showcases their product<\/li><\/ul>\n<\/div>\n\n<div id=\"9-baggu\" name=\"9-baggu\" data-animate data-destination=\"9-baggu\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">9. <a href=\"https:\/\/baggu.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Baggu<\/a><\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"345\"\n  data-height=\"488\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Baggu-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Baggu-Email-Example-32x45.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Baggu-Email-Example-200x283.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Baggu-Email-Example.png 345w\"\n            data-width=\"345\"\n      data-height=\"488\"\n      data-fit=\"cover\"\n      width=\"345\"\n      height=\"488\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Baggu started out by making reusable shopping bags, but they\u2019ve since expanded into all kinds of accessories and intentional home goods. Some of their top sellers include masks, different kinds of bags, hats, towels, and socks. One of their most recent <a href=\"https:\/\/flodesk.com\/blog\/how-to-write-a-product-launch-email\/\">product launches<\/a> was a water bottle sling.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Baggu\u2019s Black Friday email example is fantastic for a few key reasons. First of all, we like that their discounts increase proportionally with order value. This is a great way of driving sales while also rewarding customers for supporting their brand.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We also love their two-tone color palette. Black Friday emails are frequently criticized for being too busy or having too much going on, and Baggu shows that that doesn\u2019t have to be the case. The result is clean, cute, and very on brand.<\/p>\n<\/div>\n\n<div id=\"key-features\" name=\"key-features\" data-animate data-destination=\"key-features\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Key features<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>On-brand, monochromatic palette<\/li><li>Rising discounts depending on how much customers spend<\/li><li>Short-and-sweet but communicates everything people need to know<\/li><\/ul>\n<\/div>\n\n<div id=\"10-baublebar\" name=\"10-baublebar\" data-animate data-destination=\"10-baublebar\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">10. <a href=\"https:\/\/www.baublebar.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Baublebar<\/a><\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"424\"\n  data-height=\"648\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Baublebar-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Baublebar-Email-Example-32x49.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Baublebar-Email-Example-200x306.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Baublebar-Email-Example.png 424w\"\n            data-width=\"424\"\n      data-height=\"648\"\n      data-fit=\"cover\"\n      width=\"424\"\n      height=\"648\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Baublebar is a luxury jewelry and accessories brand that aims to embellish their customers\u2019 everyday lives. Their necklaces, bracelets, and rings are especially popular, but they also sell home goods and other accessories.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The above Black Friday email example really gets into the holiday marketing spirit. Since Black Friday kicks off the holiday shopping season, it makes sense that they\u2019ve included festive design elements like lights and Christmas ornaments.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Baublebar has also provided their email subscribers with a deep 35% discount and only 12 hours to use it. That means the countdown timer begins as soon as they open the message, which is a great strategy to maximize sales at the beginning of the Black Friday period.<\/p>\n<\/div>\n\n<div id=\"key-features\" name=\"key-features\" data-animate data-destination=\"key-features\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Key features<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Extremely limited-time offer that maximizes urgency<\/li><li>Fun holiday season details<\/li><li>Exclusive early bird VIP access to the sale<\/li><\/ul>\n<\/div>\n\n<div id=\"11-article\" name=\"11-article\" data-animate data-destination=\"11-article\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">11. <a href=\"https:\/\/www.article.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Article<\/a><\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"465\"\n  data-height=\"663\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Article-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Article-Email-Example-32x46.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Article-Email-Example-200x285.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Article-Email-Example-450x642.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Article-Email-Example.png 465w\"\n            data-width=\"465\"\n      data-height=\"663\"\n      data-fit=\"cover\"\n      width=\"465\"\n      height=\"663\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Article is a furniture company that\u2019s taken off because they provide their customers with stylish, high-end furniture at a great price point. They also sell lots of different styles of furniture, including contemporary, Scandinavian-inspired, and mid-century.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The above Black Friday email is a great example for a couple reasons. First, it has a simple, elegant design that would work well on devices of all sizes. That means that customers would have a great experience with their email marketing content whether they viewed it on desktop, tablet, or mobile.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Article has also done a great job of casually announcing their upcoming Black Friday promotion. The subtlety of their message comes across as helpful rather than heavy handed, which is a breath of fresh air during such a chaotic sales period.<\/p>\n<\/div>\n\n<div id=\"key-features\" name=\"key-features\" data-animate data-destination=\"key-features\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Key features<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Clever copy that teases the upcoming Black Friday sale<\/li><li>A great balance between intrigue and providing information<\/li><li>Would look great on different kinds of devices<\/li><\/ul>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #716c3e; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #716c3e;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"tips-amp-best-practices-for-writing-your-black-friday-email\" name=\"tips-amp-best-practices-for-writing-your-black-friday-email\" data-animate data-destination=\"tips-amp-best-practices-for-writing-your-black-friday-email\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Tips &amp; best practices for writing your Black Friday email<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Now that you have some excellent Black Friday examples to draw inspiration from, you\u2019re almost ready to begin creating your own email campaign. Keep the following tried-and-tested tips and best practices in mind and you\u2019ll be good to go.<\/p>\n<\/div>\n\n<div id=\"1-give-back-to-your-loyal-customers\" name=\"1-give-back-to-your-loyal-customers\" data-animate data-destination=\"1-give-back-to-your-loyal-customers\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Give back to your loyal customers<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Black Friday presents a unique opportunity where you can <a href=\"https:\/\/flodesk.com\/blog\/email-marketing-lead-generation\/\">generate leads<\/a>, give back to your loyal customers, <em>and <\/em>drive sales at the same time. Here\u2019s how:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Send out an email about a week ahead of Black Friday and let your subscribers know that they\u2019ll get a special discount or have early access to your sale.<\/li><\/ul>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"732\"\n  data-height=\"570\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Example-of-a-Floesk-opt-in-form.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Example-of-a-Floesk-opt-in-form-32x25.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Example-of-a-Floesk-opt-in-form-200x156.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Example-of-a-Floesk-opt-in-form-450x350.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Example-of-a-Floesk-opt-in-form-700x545.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Example-of-a-Floesk-opt-in-form.png 732w\"\n            data-width=\"732\"\n      data-height=\"570\"\n      data-fit=\"cover\"\n      width=\"732\"\n      height=\"570\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Make posts on your social media accounts telling your followers that your email subscribers will get special VIP privileges when your Black Friday sale drops. Then, share a link to your opt-in form or otherwise encourage them to sign up for your mailing list to get the same benefits.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Give your email subscribers access to your Black Friday sale 12 or 24 hours before the rest of your customers. If you\u2019re offering a discount, send them a special code they can use for deeper discounts.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Watch your <a href=\"https:\/\/flodesk.com\/blog\/how-to-build-an-email-list\/\">email list grow<\/a> and your sales rise!<\/li><\/ul>\n<\/div>\n\n<div id=\"2-one-black-friday-email-wont-do-map-out-a-whole-campaign\" name=\"2-one-black-friday-email-wont-do-map-out-a-whole-campaign\" data-animate data-destination=\"2-one-black-friday-email-wont-do-map-out-a-whole-campaign\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. One Black Friday email won\u2019t do, map out a whole campaign<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you only send out one Black Friday email, it\u2019s highly likely the majority of your subscribers won\u2019t see it. It\u2019s a very competitive time of year for sales and it\u2019s easy for messages to get lost in the mix. In fact, about <a href=\"https:\/\/sleeknote.com\/blog\/black-friday-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">116.5 million<\/a> emails were sent out on Black Friday 2021.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To make sure your Black Friday marketing messages get seen by the right people, plan out a campaign with between three and five emails. You can tinker with that number depending on the promotions you\u2019re offering, but here are some examples of optimal times to send Black Friday emails:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Teaser emails at least a week before Black Friday<\/li><li>A reminder email the day before Black Friday<\/li><li>Your main Black Friday email<\/li><li>Subsequent messages announcing deeper discounts like Cyber Monday emails<\/li><li>A thank you email or a Giving Tuesday email<\/li><\/ul>\n<\/div>\n\n<div id=\"3-plan-all-your-black-friday-emails-well-in-advance-and-that-includes-subject-lines\" name=\"3-plan-all-your-black-friday-emails-well-in-advance-and-that-includes-subject-lines\" data-animate data-destination=\"3-plan-all-your-black-friday-emails-well-in-advance-and-that-includes-subject-lines\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Plan all your Black Friday emails well in advance <em>(and that includes subject lines)<\/em><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Black Friday and the holiday season more generally is a crazy time of year. Don\u2019t make the mistake of thinking you can whip up a fantastic Black Friday email campaign just a day or two before the big event.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The most successful Black Friday emails are put together well in advance<em> (right down to the subject lines) <\/em>and even tested ahead of time. Ideally, you should have everything ready to go at least a week before Black Friday.<\/p>\n<\/div>\n\n<div id=\"4-send-your-black-friday-emails-out-in-the-morning\" name=\"4-send-your-black-friday-emails-out-in-the-morning\" data-animate data-destination=\"4-send-your-black-friday-emails-out-in-the-morning\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. Send your Black Friday emails out in the morning<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Generally speaking, the best time to send out Black Friday emails is between 6am and 8am in the time zone where most of your target audience lives.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As many as <a href=\"https:\/\/99firms.com\/blog\/mobile-email-statistics\/#gref\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">58% of people<\/a> check their emails first thing in the morning, so sending your campaign out early gives them lots of time to browse your online sales and take advantage of your promotions.<\/p>\n<\/div>\n\n<div id=\"what-to-avoid-in-your-black-friday-email-campaigns\" name=\"what-to-avoid-in-your-black-friday-email-campaigns\" data-animate data-destination=\"what-to-avoid-in-your-black-friday-email-campaigns\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">What to avoid in your Black Friday email campaigns<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We\u2019ve talked a lot about the kind of content you <em>should<\/em> include in Black Friday emails. Before we go, let\u2019s touch on a few key things you definitely <em>shouldn\u2019t <\/em>do:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li><strong>Click-bait subject lines: <\/strong>Make sure your subject lines are consistent with the contents of your Black Friday emails. A misleading subject line will result in confused or frustrated customers and even complaints.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li><strong>Spammy elements that will turn off or overwhelm customers: <\/strong>While it\u2019s important to convey urgency in your Black Friday emails, don\u2019t go overboard. Avoid spammy terms like <em>\u201cact now\u201d \u201cdon\u2019t hesitat<\/em>e\u201d and <em>\u201conce in a lifetime.\u201d<\/em><\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li><strong>Broken links, buttons, and discount codes: <\/strong>Always double check your links, buttons, and discount codes before you start sending out your own campaigns. Broken elements can negatively impact sales and annoy people.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li><strong>Poor mobile device optimization: <\/strong><a href=\"https:\/\/truelist.co\/blog\/mobile-email-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">More than half<\/a> of email campaigns are opened on mobile devices, so it\u2019s essential that your Black Friday emails look great and function well on screens of all sizes.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li><strong>Daily emails: <\/strong>It\u2019s important to send out several Black Friday emails to make sure as many customers know about your online sales as possible. However, try to space them out and avoid bombarding your subscriber list with emails every day. Otherwise, you\u2019ll risk people tuning you out and deleting your messages before they open them.<\/li><\/ul>\n<\/div>\n\n<div id=\"launch-your-black-friday-email-campaign-today\" name=\"launch-your-black-friday-email-campaign-today\" data-animate data-destination=\"launch-your-black-friday-email-campaign-today\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Launch your Black Friday email campaign today!<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>All in all, putting together a great Black Friday marketing campaign is an essential move for any successful business. It might be a hectic time of year, but the following benefits are worth it:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>High sales<\/li><li>Liquidation of stock<\/li><li>The opportunity to kick off holiday campaigns<\/li><li>The potential for lots of lead generation<\/li><li>Satisfied customers<\/li><li>More brand awareness<\/li><li>The possibility to give back to your community<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Be sure to save this article so you can refer back to it when building your own Black Friday email campaign. You\u2019ll be able to draw inspiration from our Black Friday email design examples, follow our tips and best practices, and remind yourself of common errors to avoid.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you do so, we\u2019re sure that you\u2019ll develop an excellent Black Friday email strategy that will make a positive impact on your business.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2560\"\n  data-height=\"2560\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-scaled.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-32x32.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-200x200.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-450x450.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-700x700.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-1000x1000.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-1400x1400.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-1800x1800.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-2200x2200.jpg 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-2500x2500.jpg 2500w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-scaled.jpg 2560w\"\n            data-width=\"2560\"\n      data-height=\"2560\"\n      data-fit=\"cover\"\n      width=\"2560\"\n      height=\"2560\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"frequently-asked-questions-about-black-friday-emails\" name=\"frequently-asked-questions-about-black-friday-emails\" data-animate data-destination=\"frequently-asked-questions-about-black-friday-emails\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Frequently asked questions about Black Friday emails<\/h2>\n<\/div>\n\n<div id=\"how-do-you-write-an-email-for-black-friday\" name=\"how-do-you-write-an-email-for-black-friday\" data-animate data-destination=\"how-do-you-write-an-email-for-black-friday\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">How do you write an email for Black Friday?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There are many different ways to go about writing Black Friday emails, and the right approach for you depends on your business and what kind of Black Friday sale you\u2019re offering. However, most successful Black Friday email campaigns have the following elements, so be sure to include them when you create yours:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>An eye-catching email subject line that\u2019s consistent with the content of your email<\/li><li>Company branding elements like logos, media, colors, and fonts that help customers recognize your emails<\/li><li>A large heading or central message that\u2019s easy to read and quickly communicates what people need to know about your Black Friday sale<\/li><li>High quality images or other media that showcase your products or services<\/li><li>One clear call-to-action that shows customers what you want them to do next (preferably including a button)<\/li><\/ul>\n<\/div>\n\n<div id=\"how-do-you-announce-black-friday-sales\" name=\"how-do-you-announce-black-friday-sales\" data-animate data-destination=\"how-do-you-announce-black-friday-sales\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">How do you announce Black Friday sales?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It\u2019s best to use an omnichannel strategy to announce your Black Friday sales. Of course, email marketing campaigns are one of the best tools at your disposal to share information about your promotions and build hype around your offerings. Many businesses also use Black Friday email marketing to reward their loyal customers by providing them with early access to their best deals.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Some other popular strategies to announce Black Friday campaigns include paid advertisements, social media marketing, website pop-ups, print advertisements, and influencer marketing.<\/p>\n<\/div>\n\n<div id=\"when-should-black-friday-emails-be-sent\" name=\"when-should-black-friday-emails-be-sent\" data-animate data-destination=\"when-should-black-friday-emails-be-sent\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">When should Black Friday emails be sent?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Generally speaking, Black Friday emails should be sent out in the morning between 6:00am and 8:00am so people can check them when they read their morning emails.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>How many you send depends on what kinds of promotions you\u2019re offering within your Black Friday strategy.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If your Black Friday sale will extend from Black Friday to Cyber Monday or Giving Tuesday, you\u2019ll need to plan out several emails to go out over a couple of weeks. Your first teaser email should go out at least a week before Black Friday. Your last email should go out on the last day you\u2019re offering a deal.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Black Friday is arguably the most important shopping day of the year in the United States, and even around the world. The holiday started in the 1960s and marked the day where people typically flocked to bigger cities and shopping centers to start buying holiday gifts. Since then, it\u2019s evolved into the beginning of the [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94],"tags":[15,16,7],"table_tags":[],"class_list":["post-3514","post","type-post","status-publish","format-standard","hentry","category-selling-with-email","tag-best-practices","tag-content-ideas","tag-templates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>11 Black Friday Email Examples, Templates &amp; Tips That Work<\/title>\n<meta name=\"description\" content=\"These Black Friday email examples will inspire your newsletters to stand out and grab attention for your latest sales and Black Friday deals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/black-friday-email-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"11 Black Friday Email Examples, Templates &amp; Tips That Work\" \/>\n<meta property=\"og:description\" content=\"These Black Friday email examples will inspire your newsletters to stand out and grab attention for your latest sales and Black Friday deals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/flodesk.com\/blog\/black-friday-email-examples\/\" \/>\n<meta property=\"og:site_name\" content=\"Flodesk\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-09T23:15:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-29T19:06:29+00:00\" \/>\n<meta name=\"author\" content=\"Sydney Triggs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sydney Triggs\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/flodesk.com\/blog\/black-friday-email-examples\/\",\"url\":\"https:\/\/flodesk.com\/blog\/black-friday-email-examples\/\",\"name\":\"11 Black Friday Email Examples, Templates & Tips That Work\",\"isPartOf\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#website\"},\"datePublished\":\"2022-05-09T23:15:21+00:00\",\"dateModified\":\"2026-04-29T19:06:29+00:00\",\"author\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/6a323d3394284d6f44231b3bf2124561\"},\"description\":\"These Black Friday email examples will inspire your newsletters to stand out and grab attention for your latest sales and Black Friday deals.\",\"breadcrumb\":{\"@id\":\"https:\/\/flodesk.com\/blog\/black-friday-email-examples\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/flodesk.com\/blog\/black-friday-email-examples\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/flodesk.com\/blog\/black-friday-email-examples\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/flodesk.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"11 Black Friday email examples, templates, and tips for great sales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/flodesk.com\/blog\/#website\",\"url\":\"https:\/\/flodesk.com\/blog\/\",\"name\":\"Flodesk\",\"description\":\"A blog sharing email marketing strategies and best practices for small business owners\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/flodesk.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/6a323d3394284d6f44231b3bf2124561\",\"name\":\"Sydney Triggs\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/951722469b924e6cdcadae1f6a582fd61fafe2c122d7ee225b2ae63d80abe2ba?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/951722469b924e6cdcadae1f6a582fd61fafe2c122d7ee225b2ae63d80abe2ba?s=96&d=mm&r=g\",\"caption\":\"Sydney Triggs\"},\"description\":\"Sydney Triggs is a [content] writer, editor &amp; educator from Vancouver, Canada currently settled in Barcelona, Spain. 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