{"id":3512,"date":"2022-05-06T05:06:37","date_gmt":"2022-05-06T13:06:37","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=3512"},"modified":"2026-04-29T10:55:12","modified_gmt":"2026-04-29T18:55:12","slug":"ecommerce-email-marketing","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/ecommerce-email-marketing\/","title":{"rendered":"The Conclusive Guide to Ecommerce Email Marketing (+ 9 Tips to Succeed)"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p>Imagine a customer visits your online store, subscribes to your newsletter and takes advantage of the exclusive welcome discount that follows.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You continue to send helpful info and offers to your newly acquired customer, keeping them engaged and helping your business stay top of mind. Over time, this customer not only buys more from you, but they also leave positive reviews and refer more people to your business.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Email marketing makes all this possible. A typical email marketing campaign <a href=\"https:\/\/dma.org.uk\/uploads\/misc\/marketers-email-tracker-2019.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">generates $42 for every dollar spent<\/a>\u2013a whopping 4200% ROI. That\u2019s why it\u2019s so important to bring your A-game to your ecommerce email marketing strategy.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this guide, we\u2019ll show you how to get started with ecommerce email marketing and share some of the best practices and tips you can adopt to ensure success.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>But first, let\u2019s be clear about why you need email marketing for your ecommerce business.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #6b1030; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #6b1030;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"why-do-you-need-ecommerce-email-marketing\" name=\"why-do-you-need-ecommerce-email-marketing\" data-animate data-destination=\"why-do-you-need-ecommerce-email-marketing\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Why do you need ecommerce email marketing?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In addition to the impressive ROI, ecommerce email marketing can benefit you in other ways:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li><strong>It boosts sales and conversion.<\/strong> Email marketing also allows you to segment your audience, so you can make highly personalized and tailored offers. That\u2019s important because <a href=\"https:\/\/www.epsilon.com\/us\/about-us\/pressroom\/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences\" target=\"_blank\" rel=\"noreferrer noopener\">80% of consumers<\/a> are more likely to buy from a business that offers personalized experiences.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li><strong>It helps you recover lost revenue.<\/strong> For example, abandoned carts are one of the biggest sources of revenue loss for ecommerce businesses\u2014\u2013the <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noreferrer noopener\">average cart abandonment rate is 69%<\/a>. With email marketing, you can recover some of those lost sales by following up on those customers.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li><strong>It helps your business stay top of mind.<\/strong> Sending regular <a href=\"https:\/\/flodesk.com\/blog\/ecommerce-newsletter-examples\/\">ecommerce newsletters<\/a> and marketing emails to your customers helps you stay in touch and reminds them of all the great products or services you offer.<\/li><\/ul>\n<\/div>\n\n<div id=\"types-of-ecommerce-emails\" name=\"types-of-ecommerce-emails\" data-animate data-destination=\"types-of-ecommerce-emails\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Types of ecommerce emails<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Below are the most important types of ecommerce emails to create for your business.<\/p>\n<\/div>\n\n<div id=\"the-promotional-ecommerce-email\" name=\"the-promotional-ecommerce-email\" data-animate data-destination=\"the-promotional-ecommerce-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">The \u201cpromotional\u201d ecommerce email<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Promotional emails are the staple of ecommerce email marketing and one of the best ways to <a href=\"https:\/\/flodesk.com\/blog\/how-to-build-an-email-list\/\">grow your email list<\/a>. In fact, <a href=\"https:\/\/www.dmnews.com\/email-everyones-doing-it\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">42% of consumers<\/a> subscribe to email lists just to receive discounts and savings\u2014this means offering a discount is usually a great way to get prospective customers to sign up for your email list.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are some of the best examples of promotional emails you can send to your customers and why they work.<\/p>\n<\/div>\n\n<div id=\"the-announcementproduct-launch-email\" name=\"the-announcementproduct-launch-email\" data-animate data-destination=\"the-announcementproduct-launch-email\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">The announcement\/<a href=\"https:\/\/flodesk.com\/blog\/product-launch-email-template\/\">product launch email<\/a><\/h4>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"639\"\n  data-height=\"1211\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Rjhome-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Rjhome-Email-Example-32x61.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Rjhome-Email-Example-200x379.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Rjhome-Email-Example-450x853.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Rjhome-Email-Example.png 639w\"\n            data-width=\"639\"\n      data-height=\"1211\"\n      data-fit=\"cover\"\n      width=\"639\"\n      height=\"1211\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/shoprjhome.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">RJ Home<\/a> creates buzz around its monthly product looks with this well-crafted product launch email. Here\u2019s why this email works:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>It includes a discount code for customers.<\/li><li>It uses a captivating subject line.<\/li><li>It\u2019s personalized for the customer.<\/li><\/ul>\n<\/div>\n\n<div id=\"the-specialtime-bound-offer-email\" name=\"the-specialtime-bound-offer-email\" data-animate data-destination=\"the-specialtime-bound-offer-email\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">The special\/time-bound offer email<\/h4>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"658\"\n  data-height=\"1336\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/HairfortheGirls-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/HairfortheGirls-Email-Example-32x65.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/HairfortheGirls-Email-Example-200x406.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/HairfortheGirls-Email-Example-450x914.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/HairfortheGirls-Email-Example.png 658w\"\n            data-width=\"658\"\n      data-height=\"1336\"\n      data-fit=\"cover\"\n      width=\"658\"\n      height=\"1336\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.hairforthegirls.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hair for the Girls<\/a> gives email subscribers an exclusive time-bound offer in this \u201cspecial offer\u201d email. Here\u2019s why this email works:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>The offer is clear and persuasive.<\/li><li>The email is well-laid out and emphasizes the right information.&nbsp;<\/li><li>It includes a clear call to action.<\/li><\/ul>\n<\/div>\n\n<div id=\"the-seasonal-campaign-email\" name=\"the-seasonal-campaign-email\" data-animate data-destination=\"the-seasonal-campaign-email\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">The seasonal campaign email<\/h4>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"709\"\n  data-height=\"1067\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/MyrtleEmailExample.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/MyrtleEmailExample-32x48.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/MyrtleEmailExample-200x301.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/MyrtleEmailExample-450x677.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/MyrtleEmailExample-700x1053.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/MyrtleEmailExample.png 709w\"\n            data-width=\"709\"\n      data-height=\"1067\"\n      data-fit=\"cover\"\n      width=\"709\"\n      height=\"1067\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this seasonal email, <a href=\"https:\/\/myrtlela.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Myrtle<\/a> announces a new product collection to celebrate spring. The email offers subscribers a preview of the pieces before the official launch.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here\u2019s why this email works:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>It creates excitement around the product launch.<\/li><li>It gives email subscribers a feeling of exclusivity.<\/li><\/ul>\n<\/div>\n\n<div id=\"the-transactional-ecommerce-email\" name=\"the-transactional-ecommerce-email\" data-animate data-destination=\"the-transactional-ecommerce-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">The \u201ctransactional\u201d ecommerce email<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"679\"\n  data-height=\"1356\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Patagonia-Email-Example.jpeg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Patagonia-Email-Example-32x64.jpeg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Patagonia-Email-Example-200x399.jpeg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Patagonia-Email-Example-450x899.jpeg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Patagonia-Email-Example.jpeg 679w\"\n            data-width=\"679\"\n      data-height=\"1356\"\n      data-fit=\"cover\"\n      width=\"679\"\n      height=\"1356\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Transactional emails are automated emails that you send to customers in order to facilitate a sale. They are triggered by customer activity and usually contain vital information that the customer needs to complete a transaction.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>According to Mailgun, transactional emails have high open rates of <a href=\"https:\/\/www.mailgun.com\/blog\/email\/email-open-rates-decoded\/\" target=\"_blank\" rel=\"noreferrer noopener\">up to 80%<\/a>. This is no surprise because your customers expect these emails, which are a crucial part of your customer retention workflow. In fact, <a href=\"https:\/\/www.marketingtechnews.net\/news\/2017\/sep\/28\/transactional-emails-critical-customer-retention\/\" target=\"_blank\" rel=\"noreferrer noopener\">47% of customers<\/a> report being annoyed if they wait more than a minute to receive a confirmation email. Plus, <a href=\"https:\/\/www.marketingtechnews.net\/news\/2017\/sep\/28\/transactional-emails-critical-customer-retention\/\" target=\"_blank\" rel=\"noreferrer noopener\">93% of customers<\/a> will consider a different brand if they have a poor transactional experience.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Some of the most important transactional emails to send include:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Email address confirmation emails<\/li><li>Password reset emails<\/li><li>Order confirmation emails<\/li><li>Purchase receipts&nbsp;<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The above order confirmation email from <a href=\"https:\/\/www.patagonia.com\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">Patagonia<\/a> is a good example of a transactional email. Here\u2019s why it works:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>It provides all the order information the customer needs.&nbsp;<\/li><li>It sets clear expectations around what the customer should expect.<\/li><li>It lays out the available support options.<\/li><\/ul>\n<\/div>\n\n<div id=\"the-welcome-ecommerce-email\" name=\"the-welcome-ecommerce-email\" data-animate data-destination=\"the-welcome-ecommerce-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">The \u201cwelcome\u201d ecommerce email<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"556\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Haume-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Haume-Email-Example-32x92.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Haume-Email-Example-200x576.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Haume-Email-Example-450x1295.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Haume-Email-Example.png 556w\"\n            data-width=\"556\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"556\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Who doesn\u2019t love a warm welcome? <a href=\"https:\/\/www.invespcro.com\/blog\/welcome-emails\/\" target=\"_blank\" rel=\"noreferrer noopener\">74% of subscribers<\/a> expect to receive a welcome email immediately after they subscribe to your email list, so it\u2019s no surprise that welcome emails generate <a href=\"https:\/\/www.invespcro.com\/blog\/welcome-emails\/\" target=\"_blank\" rel=\"noreferrer noopener\">4x more opens and 5x more clicks<\/a> compared to regular email marketing campaigns.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This welcome email example from <a href=\"https:\/\/www.welcomehaume.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Haume<\/a> works because:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>It introduces the customer to the business and welcomes them into the community.<\/li><li>It includes special discounts and offers that are tailored for the customer.<\/li><li>It urges them to take action (i.e., start shopping).<\/li><\/ul>\n<\/div>\n\n<div id=\"the-abandoned-cart-ecommerce-email\" name=\"the-abandoned-cart-ecommerce-email\" data-animate data-destination=\"the-abandoned-cart-ecommerce-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">The \u201cabandoned cart\u201d ecommerce email<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"680\"\n  data-height=\"1274\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Asics-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Asics-Email-Example-32x60.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Asics-Email-Example-200x375.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Asics-Email-Example-450x843.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Asics-Email-Example.png 680w\"\n            data-width=\"680\"\n      data-height=\"1274\"\n      data-fit=\"cover\"\n      width=\"680\"\n      height=\"1274\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>No one likes cart abandonment, but as we shared above, the reality is that an average of 69% of customers don\u2019t complete their purchase. An abandoned cart email is your opportunity to recover some of those sales.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This abandoned cart email example from Asics works because:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>It encourages the customer to complete the checkout process, including a direct link to the checkout page.&nbsp;<\/li><li>It offers free shipping as an additional incentive.<\/li><li>It lists the items in the customer\u2019s cart\u2014a gentle reminder in case they forgot.<\/li><\/ul>\n<\/div>\n\n<div id=\"the-re-engagement-ecommerce-email\" name=\"the-re-engagement-ecommerce-email\" data-animate data-destination=\"the-re-engagement-ecommerce-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">The \u201cre-engagement\u201d ecommerce email<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"616\"\n  data-height=\"1340\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Blue-Apron-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Blue-Apron-Email-Example-32x70.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Blue-Apron-Email-Example-200x435.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Blue-Apron-Email-Example-450x979.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Blue-Apron-Email-Example.png 616w\"\n            data-width=\"616\"\n      data-height=\"1340\"\n      data-fit=\"cover\"\n      width=\"616\"\n      height=\"1340\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A <a href=\"https:\/\/flodesk.com\/blog\/re-engagement-email\/\">re-engagement email<\/a> is a great way to win back customers who have stopped opening or clicking your marketing emails. A survey by Return Path found that <a href=\"https:\/\/martech.org\/email-win-back-programs-work\/\" target=\"_blank\" rel=\"noreferrer noopener\">45% of inactive subscribers<\/a> who received a re-engagement email read the subsequent email as well.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The example above from Blue Apron works because:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>It reminds customers why they signed up in the first place.<\/li><li>It offers them a discount to win them back.&nbsp;<\/li><li>It includes a clear call to action.<\/li><\/ul>\n<\/div>\n\n<div id=\"the-informational-ecommerce-email\" name=\"the-informational-ecommerce-email\" data-animate data-destination=\"the-informational-ecommerce-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">The \u201cinformational\u201d ecommerce email<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"434\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Everything-Just-Baked-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Everything-Just-Baked-Email-Example-32x118.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Everything-Just-Baked-Email-Example-200x737.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Everything-Just-Baked-Email-Example.png 434w\"\n            data-width=\"434\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"434\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You know your products inside out, but your customers don\u2019t. So, if you have vital information about your product (or service) that your customers will find useful, share this in an informational email.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In the email example above, <a href=\"https:\/\/www.everythingjustbaked.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Everything Just Baked<\/a> shares a list of four essential cookie flavors and why customers should get them.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here\u2019s why this email works:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>It\u2019s targeted at subscribers who will find the information helpful.<\/li><li>It explains the suggestions and includes product links for easy shopping.<\/li><li>Cookie images are strategically placed\u2013for a mouth-watering effect.<\/li><\/ul>\n<\/div>\n\n<div id=\"the-feedbackreview-request-email\" name=\"the-feedbackreview-request-email\" data-animate data-destination=\"the-feedbackreview-request-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">The \u201cfeedback\/review request\u201d email<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"481\"\n  data-height=\"808\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Everlane-Email-Example.jpeg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Everlane-Email-Example-32x54.jpeg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Everlane-Email-Example-200x336.jpeg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Everlane-Email-Example-450x756.jpeg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Everlane-Email-Example.jpeg 481w\"\n            data-width=\"481\"\n      data-height=\"808\"\n      data-fit=\"cover\"\n      width=\"481\"\n      height=\"808\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Your business needs customer feedback to thrive. Not only are reviews essential for internally reviewing your business, but they are also the ticket to getting more people to buy from you\u2014according to Trustpilot, <a href=\"https:\/\/business.trustpilot.com\/reviews\/browsers-to-buyers\/9-ways-to-use-reviews-to-smash-all-sales-records\" target=\"_blank\" rel=\"noreferrer noopener\">nine out of ten customers<\/a> read reviews before buying a product.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can actively seek feedback from customers post purchase via a feedback request email, like the above example from Everlane.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here\u2019s why the email works:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>It\u2019s personal and straight to the point.&nbsp;<\/li><li>It explains the areas where they need feedback.<\/li><li>It includes the rating box so customers can rate the product right from their email.<\/li><\/ul>\n<\/div>\n\n<div id=\"the-upsellcross-sell-email\" name=\"the-upsellcross-sell-email\" data-animate data-destination=\"the-upsellcross-sell-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">The \u201cupsell\/cross-sell\u201d email<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"535\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Dollar-Shave-Club-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Dollar-Shave-Club-Email-Example-32x96.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Dollar-Shave-Club-Email-Example-200x598.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Dollar-Shave-Club-Email-Example-450x1346.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Dollar-Shave-Club-Email-Example.png 535w\"\n            data-width=\"535\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"535\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Upsell and cross-sells are important ecommerce marketing tactics that can help you generate more revenue. In an upsell, you encourage a customer to buy a comparable but higher-priced product; in a cross-sell, you offer related or complementary products, usually at a discount. Upsells can increase your revenue by an <a href=\"https:\/\/blog.2checkout.com\/how-to-choose-between-upsell-and-cross-sell\/\" target=\"_blank\" rel=\"noreferrer noopener\">average of 10 \u2013 30%<\/a> while cross-selling can increase sales by 20% and profits by 30%.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In the example above, the <a href=\"https:\/\/www.dollarshaveclub.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dollar Shave Club<\/a> encourages the customer to add more items to their cart before their items are shipped.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here\u2019s why the email works:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>It\u2019s personalized, with product recommendations that are tailored to the customer\u2019s existing cart.<\/li><li>It offers the customer an opportunity to save on shipping\u2014a good reason to add more products.<\/li><li>The email is well-laid out, with hard-to-miss buttons, links and CTAs.<\/li><\/ul>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #6b1030; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #6b1030;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"9-ecommerce-email-marketing-tips-amp-best-practices\" name=\"9-ecommerce-email-marketing-tips-amp-best-practices\" data-animate data-destination=\"9-ecommerce-email-marketing-tips-amp-best-practices\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">9 ecommerce email marketing tips &amp; best practices<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Looking for tips and best practices to help you develop a successful ecommerce email marketing strategy? We\u2019ve compiled the best 9 to get you started.<\/p>\n<\/div>\n\n<div id=\"1-craft-captivating-subject-lines\" name=\"1-craft-captivating-subject-lines\" data-animate data-destination=\"1-craft-captivating-subject-lines\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Craft captivating subject lines<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Want customers to read your emails? Craft a subject line that makes them click.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In fact, <a href=\"https:\/\/financesonline.com\/email-subject-line-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">33% of email recipients<\/a> open emails solely because of the subject line while <a href=\"https:\/\/www.invespcro.com\/blog\/email-subject-lines-statistics-and-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">69%<\/a> will mark an email as spam if they don\u2019t like the subject line. So, you have to get it right.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For best results, keep your subject lines short and to the point\u2014studies show that subject lines with 6 to 10 words perform best. Include a clear offer and throw in an emoji or two, if appropriate.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here\u2019s why this best practice is effective:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Great subject lines pique the reader\u2019s curiosity.&nbsp;<\/li><li>They stand out in your customer\u2019s inbox.<\/li><li>They tell customers what to expect.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Need more tips on how to write email subject lines? Read <a href=\"https:\/\/university.flodesk.com\/good-email-subject-lines\">How to Write Click-Worthy Email Subject Lines<\/a>.<\/p>\n<\/div>\n\n<div id=\"2-keep-emails-short-and-easy-to-skim\" name=\"2-keep-emails-short-and-easy-to-skim\" data-animate data-destination=\"2-keep-emails-short-and-easy-to-skim\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Keep emails short and easy to skim<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"618\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Go-To-Bed-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Go-To-Bed-Email-Example-32x83.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Go-To-Bed-Email-Example-200x518.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Go-To-Bed-Email-Example-450x1165.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Go-To-Bed-Email-Example.png 618w\"\n            data-width=\"618\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"618\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Attention is a scarce commodity online. A study by the Nielsen Norman Group found that the average time allocated to a newsletter after opening it is <a href=\"https:\/\/www.nngroup.com\/articles\/email-newsletters-inbox-congestion\/#:~:text=We%20found%20that%20users%20are,predominant%20user%20behavior%20was%20scanning.\" target=\"_blank\" rel=\"noreferrer noopener\">only 51 seconds<\/a>. Plus, recipients fully read only <a href=\"https:\/\/www.nngroup.com\/articles\/email-newsletters-inbox-congestion\/#:~:text=We%20found%20that%20users%20are,predominant%20user%20behavior%20was%20scanning.\" target=\"_blank\" rel=\"noreferrer noopener\">19% of each newsletter <\/a>and just scanned the rest of the content.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>These are good reasons to keep your emails short and to present your information in a way that\u2019s easy to scan.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here\u2019s why this best practice is effective:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>It helps customers easily find the most important information.<\/li><li>It helps you get the most out of the few seconds that readers allot to your email.<\/li><li>It shows that you respect your customers&#8217; time.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In the welcome email above, <a href=\"https:\/\/www.gotobedthelabel.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Go to Bed<\/a> keeps things short and tidy. They use short paragraphs, bold titles, and a clean layout to make it easy for readers to quickly get the gist.<\/p>\n<\/div>\n\n<div id=\"3-make-hard-to-resist-offers\" name=\"3-make-hard-to-resist-offers\" data-animate data-destination=\"3-make-hard-to-resist-offers\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Make hard-to-resist offers<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"500\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/An-Indigo-Day-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/An-Indigo-Day-Email-Example-32x102.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/An-Indigo-Day-Email-Example-200x640.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/An-Indigo-Day-Email-Example-450x1440.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/An-Indigo-Day-Email-Example.png 500w\"\n            data-width=\"500\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"500\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Who doesn\u2019t love a great offer? In fact, a study by Coupons.com and Claremont Graduate University found that coupons make people happier and more relaxed. So, it\u2019s worth spending the time to find an offer that hits the sweet spot with your customers.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Why this best practice is effective<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Done right, making a great offer can boost your overall sales revenue.<\/li><li>It\u2019s a win-win\u2013customers feel like they are getting a deal and you make more sales.&nbsp;<\/li><li>It encourages new customers to buy from you.&nbsp;<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In the example above, <a href=\"https:\/\/anindigoday.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">An Indigo Day<\/a> offers their customers a 50% discount on all sweaters and tops. For their highly engaged customers, that\u2019s a great incentive to buy.<\/p>\n<\/div>\n\n<div id=\"4-segment-your-audience\" name=\"4-segment-your-audience\" data-animate data-destination=\"4-segment-your-audience\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. Segment your audience<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"552\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Haume-Email-Example-2.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Haume-Email-Example-2-32x93.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Haume-Email-Example-2-200x580.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Haume-Email-Example-2-450x1304.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Haume-Email-Example-2.png 552w\"\n            data-width=\"552\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"552\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>No one likes a blast-all email. Your customers want to feel special and included, so you need to segment your email lists in order to provide more personalized content.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Segmentation allows you to categorize customers into specific groups based on shopping history, personal data, or email engagement activities so you can send them more personalized offers and content. And this is important\u2014<a href=\"https:\/\/fulcrumtech.net\/wp-content\/uploads\/2012\/10\/Lyris-Annual-Email-Optimizer-Report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">39% of marketers<\/a> who segment their email lists report higher open rates while <a href=\"https:\/\/fulcrumtech.net\/wp-content\/uploads\/2012\/10\/Lyris-Annual-Email-Optimizer-Report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">24% record<\/a> better deliverability and an increase in revenue.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For example, you could create a segment for your highest paying customers and send them exclusive deals. In the example above, <a href=\"https:\/\/www.welcomehaume.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Haume<\/a> offers repeat customers a VIP experience.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Does segmenting your email list sound intimidating? The good news is that it doesn\u2019t have to be. Flodesk<a href=\"https:\/\/help.flodesk.com\/en\/articles\/3184163-how-to-use-segments\"> offers email segmentation features<\/a> that make it easy to track customer data and separate your contacts into groups.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Why this best practice is effective<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>It allows you to make hyper-personalized offers.<\/li><li>It makes your customers feel valued and understood.<\/li><li>It helps you build a better relationship with your customers.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Read Next: <\/strong><a href=\"https:\/\/flodesk.com\/blog\/email-optimization\/\">10 Email Optimization Strategies for Big Wins in Your Next Campaign<\/a><\/p>\n<\/div>\n\n<div id=\"5-use-responsive-email-design\" name=\"5-use-responsive-email-design\" data-animate data-destination=\"5-use-responsive-email-design\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. Use responsive email design<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1600\"\n  data-height=\"1093\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Flodesk-Editing-Interface.jpeg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Flodesk-Editing-Interface-32x22.jpeg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Flodesk-Editing-Interface-200x137.jpeg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Flodesk-Editing-Interface-450x307.jpeg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Flodesk-Editing-Interface-700x478.jpeg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Flodesk-Editing-Interface-1000x683.jpeg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Flodesk-Editing-Interface-1400x956.jpeg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Flodesk-Editing-Interface.jpeg 1600w\"\n            data-width=\"1600\"\n      data-height=\"1093\"\n      data-fit=\"cover\"\n      width=\"1600\"\n      height=\"1093\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Responsive email design is no longer optional. <a href=\"https:\/\/emailmarketingsecrets.org\/blog\/63-percent-emails-mobile\/\" target=\"_blank\" rel=\"noreferrer noopener\">72% of email recipients<\/a> will usually delete an email if it is not optimized for mobile.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>And you don\u2019t need to be an expert in email design to make responsive emails. With a tool like Flodesk, you get an intuitive email builder that allows you to design emails that look great on any device. You can also choose from hundreds of templates or build yours from scratch.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here\u2019s why this best practice is effective:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Responsive emails are easier to read and scan<\/li><li>When the content of your emails displays properly, readers can quickly find the information they need to take action.<\/li><li>It ensures that more people will read your email.<\/li><\/ul>\n<\/div>\n\n<div id=\"6-improve-email-deliverability\" name=\"6-improve-email-deliverability\" data-animate data-destination=\"6-improve-email-deliverability\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">6. Improve email deliverability<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The emails you send are not guaranteed to make it to your customers\u2014they may go straight to their spam folder instead. The best way to avoid this is to <a href=\"https:\/\/help.flodesk.com\/en\/articles\/4772523-improving-email-deliverability\">improve your email deliverability<\/a> and maintain an excellent sender reputation.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Some of the steps you can take to improve email deliverability include:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Authenticating your domain name\u2014this means verifying that your emails actually come from you.&nbsp;<\/li><li>Segmenting your audience and sending only relevant content.&nbsp;<\/li><li>Growing your email list organically (never buy an email list.)<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here\u2019s why improving email deliverability is an effective best practice:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>It ensures that your emails get to your subscribers\u2019 inboxes.<\/li><li>It helps you maintain a good sender reputation.<\/li><li>It helps you build trust with your subscribers.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For more help with growing your email list, read <a href=\"https:\/\/flodesk.com\/blog\/how-to-build-an-email-list\/\">How to Build an Email List: 11 Swift Steps to Find Subscribers<\/a>.<\/p>\n<\/div>\n\n<div id=\"7-embrace-email-marketing-automation\" name=\"7-embrace-email-marketing-automation\" data-animate data-destination=\"7-embrace-email-marketing-automation\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">7. Embrace email marketing automation<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Automated emails have <a href=\"https:\/\/www.epsilon.com\/us\/insights\/blog\/region\/us\/email-trends-benchmarks-mobile-impact-utilizing-triggered-email-messages\" target=\"_blank\" rel=\"noreferrer noopener\">70% higher open rates<\/a> and <a href=\"https:\/\/www.epsilon.com\/us\/insights\/blog\/region\/us\/email-trends-benchmarks-mobile-impact-utilizing-triggered-email-messages\" target=\"_blank\" rel=\"noreferrer noopener\">152% higher click-through rates<\/a> than regular emails. That\u2019s because they are triggered by subscriber activity and are sent just in time for them to take action.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>With a tool like Flodesk, you can easily set up automations\u2014called workflows\u2014so emails are delivered exactly when they\u2019re needed. For example, you can set up a welcome email sequence or email course. Flodesk\u2019s Rosanna Clark explains what workflows are and how you can use them to grow your business in the Flodesk university course, <a href=\"https:\/\/university.flodesk.com\/what-are-workflows\">What Are Workflows and When to Use Them in Your Email Marketing<\/a>.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Why this best practice is effective:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>It allows you to deliver emails when your subscriber is most likely to engage with them.&nbsp;<\/li><li>It helps you provide a personalized experience.<\/li><li>It helps you generate revenue even when you\u2019re offline.<\/li><\/ul>\n<\/div>\n\n<div id=\"8-prune-your-list-frequently\" name=\"8-prune-your-list-frequently\" data-animate data-destination=\"8-prune-your-list-frequently\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">8. Prune your list frequently<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>No matter how good your emails are, some of your subscribers will never open or engage with them. That\u2019s a normal occurrence in the email marketing world. But it\u2019s best to frequently remove subscribers who do not engage with your emails because they decrease your overall open rates and may ultimately hurt your email deliverability.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Before you delete inactive subscribers, however, it\u2019s always a good idea to try to re-engage them first via a re-engagement campaign. If they still do not engage, then you can take them off your list.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Flodesk makes it easy to create a re-engagement email campaign. You can identify inactive subscribers, add them to a segment and send them a re-engagement email. Then you can monitor analytics to see those who re-engage and those who do not.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here\u2019s why this best practice is effective:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>It improves your email open rates because you only maintain the most engaged subscribers.<\/li><li>It improves your sender reputation.<\/li><li>It helps you save costs since most email marketing providers charge based on email size. (P.S. Flodesk doesn\u2019t!)<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For more info on how to create re-engagement emails, read <a href=\"https:\/\/flodesk.com\/blog\/re-engagement-email\/\">We Miss You | Re-Engagement Email Examples to Win Back Customers<\/a>.<\/p>\n<\/div>\n\n<div id=\"9-use-analytics-to-improve-your-email-marketing-strategy\" name=\"9-use-analytics-to-improve-your-email-marketing-strategy\" data-animate data-destination=\"9-use-analytics-to-improve-your-email-marketing-strategy\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">9. Use analytics to improve your email marketing strategy<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1600\"\n  data-height=\"1135\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Example-of-Flodesk-Analytics.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Example-of-Flodesk-Analytics-32x23.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Example-of-Flodesk-Analytics-200x142.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Example-of-Flodesk-Analytics-450x319.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Example-of-Flodesk-Analytics-700x497.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Example-of-Flodesk-Analytics-1000x709.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Example-of-Flodesk-Analytics-1400x993.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/05\/Example-of-Flodesk-Analytics.png 1600w\"\n            data-width=\"1600\"\n      data-height=\"1135\"\n      data-fit=\"cover\"\n      width=\"1600\"\n      height=\"1135\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The best way to improve your email strategy is to study what works and what doesn\u2019t. And you can achieve this by paying attention to your email analytics.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Some of the most important metrics to watch are:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Open rates: how many subscribers opened your email.<\/li><li>Click-through rate (CTR): how many subscribers clicked your links.&nbsp;<\/li><li>Unsubscribes: how many people unsubscribed from your email.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here\u2019s why this best practice is effective:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>It allows you to identify what\u2019s working and do more of it.<\/li><li>It helps you make more informed decisions about your strategy.<\/li><li>It allows you to calculate your email marketing ROI.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Read Next: <a href=\"https:\/\/flodesk.com\/blog\/email-marketing-lead-generation\/\">11 Email Marketing Lead Generation Tactics Your Subscribers Will Love<\/a>.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #6b1030; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #6b1030;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"create-a-winning-ecommerce-email-marketing-strategy\" name=\"create-a-winning-ecommerce-email-marketing-strategy\" data-animate data-destination=\"create-a-winning-ecommerce-email-marketing-strategy\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Create a winning ecommerce email marketing strategy&nbsp;<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When it comes to ecommerce, you need a good email marketing strategy.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>By following the tips and best practices laid out above, you\u2019re sure to keep your customers engaged and coming back for more. Flodesk makes it super easy to build your email list and engage your customers. With Flodesk\u2019s intuitive email builder, you can create beautifully designed emails that look great on any device. Plus, Flodesk does not charge you based on the size of your list, so you can grow your email list without worries. <\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/app.flodesk.com\/sign-up\">Try Flodesk today for free<\/a>.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1600\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1.jpeg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-32x32.jpeg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-200x200.jpeg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-450x450.jpeg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-700x700.jpeg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-1000x1000.jpeg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-1400x1400.jpeg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1.jpeg 1600w\"\n            data-width=\"1600\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"1600\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"Flodesk template editing\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"ecommerce-email-marketing-faqs\" name=\"ecommerce-email-marketing-faqs\" data-animate data-destination=\"ecommerce-email-marketing-faqs\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Ecommerce email marketing FAQs<\/h2>\n<\/div>\n\n<div id=\"1-how-does-ecommerce-use-email-marketing\" name=\"1-how-does-ecommerce-use-email-marketing\" data-animate data-destination=\"1-how-does-ecommerce-use-email-marketing\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. How does ecommerce use email marketing?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In ecommerce, email marketing is used to promote the products of an ecommerce store to potential or existing customers via email. The emails sent can be either regular marketing or transactional emails. Marketing emails help you engage your subscribers by sending them offers and promotions while transactional emails facilitate ecommerce sales.&nbsp;<\/p>\n<\/div>\n\n<div id=\"2-what-are-the-4-main-types-of-marketing-emails\" name=\"2-what-are-the-4-main-types-of-marketing-emails\" data-animate data-destination=\"2-what-are-the-4-main-types-of-marketing-emails\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. What are the 4 main types of marketing emails?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The four main types of marketing emails are promotional emails, transactional emails, re-engagement emails, and retention emails.<\/p>\n<\/div>\n\n<div id=\"3-what-are-the-advantages-of-email-marketing-for-ecommerce\" name=\"3-what-are-the-advantages-of-email-marketing-for-ecommerce\" data-animate data-destination=\"3-what-are-the-advantages-of-email-marketing-for-ecommerce\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. What are the advantages of email marketing for ecommerce?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Email marketing boosts ROI by helping customers discover new products, discounts, and offers. It also helps in recovering abandoned carts and re-engaging inactive customers.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Imagine a customer visits your online store, subscribes to your newsletter and takes advantage of the exclusive welcome discount that follows.&nbsp; You continue to send helpful info and offers to your newly acquired customer, keeping them engaged and helping your business stay top of mind. 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