{"id":3419,"date":"2022-04-08T04:57:30","date_gmt":"2022-04-08T12:57:30","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=3419"},"modified":"2026-04-29T10:55:41","modified_gmt":"2026-04-29T18:55:41","slug":"email-marketing-lead-generation","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/email-marketing-lead-generation\/","title":{"rendered":"11 Email Marketing Lead Generation Tactics Your Subscribers Will Love"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p>Over <a href=\"https:\/\/www.radicati.com\/wp\/wp-content\/uploads\/2020\/01\/Email_Statistics_Report,_2020-2024_Executive_Summary.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">333 billion emails<\/a> work their way across the internet each day.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>With this many emails flying around, you want to use the best tactics to stand out in a crowded inbox. You want email subscribers to open your messages and respond to your call-to-action (CTA).<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>But first, you need subscribers to send them to. Enter email marketing lead generation. This technique involves capturing and registering lead data using subscription forms, which then gives you a list of subscribers that you can nurture and convert (or sell your products or services to).<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this article, we\u2019ll discuss 11 email marketing lead generation strategies, including how to:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Use TikTok for audience building<\/li>\n\n\n\n<li>Use YouTube and Instagram, too<\/li>\n\n\n\n<li>Get subscribers to forward your emails to friends and family<\/li>\n\n\n\n<li>Drive sign-ups from your social media posts<\/li>\n\n\n\n<li>Drive sign-ups from your blog<\/li>\n\n\n\n<li>Segment your subscribers<\/li>\n\n\n\n<li>Find more relevant topics to cover<\/li>\n\n\n\n<li>Use content upgrades to drive more sign-ups<\/li>\n\n\n\n<li>Use webinars to drive more sign-ups<\/li>\n\n\n\n<li>Get on audience-relevant podcasts<\/li>\n\n\n\n<li>Track performance and focus on what&#8217;s working<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>But first, let\u2019s talk about why lead generation is important.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #716c3e; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #716c3e;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"why-lead-generation-is-important-for-your-email-marketing-strategy\" name=\"why-lead-generation-is-important-for-your-email-marketing-strategy\" data-animate data-destination=\"why-lead-generation-is-important-for-your-email-marketing-strategy\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Why lead generation is important for your email marketing strategy<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Growing your subscriber list (and your business) is difficult without an email lead generation strategy. If you don\u2019t reach out to convert your target audience, they may never find you on their own, let alone sign up for your email list.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are three more reasons lead generation is vital to your email marketing strategy:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Using lead generation tactics promotes engagement, which is a gift for marketers. <a href=\"https:\/\/ascend2.com\/research-swipe-file-the-state-of-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Over half of B2B marketers<\/a> say engaging email subscribers is a major challenge.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Higher-quality leads are more likely to become paying customers. In fact, almost half of B2B marketers believe email marketing is the <a href=\"http:\/\/ascend2.com\/wp-content\/uploads\/2019\/09\/B2B-Perspectives-on-Lead-Generation-Quality-190903.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">most effective tactic<\/a> for improving lead quality.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>B2B marketers find email marketing is <a href=\"https:\/\/web.archive.org\/web\/20161118165320\/http:\/\/ascend2.com\/home\/wp-content\/uploads\/Lead-Gen-Trends-Survey-Summary-Report-150708.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">much more effective for lead generation <\/a>than it is difficult to execute\u2014which is every marketer\u2019s dream.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"11-email-marketing-lead-generation-strategies-your-subscribers-will-love\" name=\"11-email-marketing-lead-generation-strategies-your-subscribers-will-love\" data-animate data-destination=\"11-email-marketing-lead-generation-strategies-your-subscribers-will-love\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">11 email marketing lead generation strategies your subscribers will love<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Below are email marketing lead generation ideas that will drive more subscribers to your email list. See which ones resonate with your business model.<\/p>\n<\/div>\n\n<div id=\"1-use-tiktok-for-audience-building\" name=\"1-use-tiktok-for-audience-building\" data-animate data-destination=\"1-use-tiktok-for-audience-building\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Use TikTok for audience building<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you only have time to focus on one social media platform, make it TikTok.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Over 1.7 billion people now use TikTok. The growth of this platform <a href=\"https:\/\/www.statista.com\/statistics\/1100842\/tiktok-us-user-growth\/#:~:text=In%202020%2C%20TikTok%20increased%20it's,users%20in%20the%20United%20States.\" target=\"_blank\" rel=\"noreferrer noopener\">skyrocketed by 85%<\/a> in 2020, and almost three-fourths of users say they <a href=\"https:\/\/www.tiktok.com\/business\/en\/blog\/whats-next-2022-community-commerce\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">feel a deeper connection to brands<\/a> on TikTok than on other platforms.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>So the question isn\u2019t whether your business <em>should be<\/em> on TikTok, but rather \u200c<em>how<\/em> you can use this channel to increase subscribers. Here are some tips for building brand awareness on this platform:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Play up hashtags.<\/strong> Pick five to six hashtags that best align with your content to help get your account discovered.<\/li>\n\n\n\n<li><strong>Put a link in your bio<\/strong>. Send new visitors reading your bio straight to your lead capture form.<\/li>\n\n\n\n<li><strong>Include a CTA in each video<\/strong>. Encourage followers to subscribe, click or outright give you an email address.<\/li>\n\n\n\n<li><strong>Do online giveaways<\/strong>. Grow your fan base and increase engagement by offering freebies in your videos. In the example below, music teacher <a href=\"http:\/\/www.emilykarst.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Emily Anderson Karst<\/a> uses a link in her bio to build her mailing list. She directs her followers to her freebies page, where they will also find a popup form to sign up for her newsletter.<\/li>\n<\/ul>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"463\"\n  data-height=\"323\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Joyful-Noise-Teaching-TikTok-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Joyful-Noise-Teaching-TikTok-Example-32x22.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Joyful-Noise-Teaching-TikTok-Example-200x140.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Joyful-Noise-Teaching-TikTok-Example-450x314.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Joyful-Noise-Teaching-TikTok-Example.png 463w\"\n            data-width=\"463\"\n      data-height=\"323\"\n      data-fit=\"cover\"\n      width=\"463\"\n      height=\"323\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Interested in making passive income from your TikTok audience? <\/em>Read <a href=\"https:\/\/flodesk.com\/blog\/affiliate-email-marketing\/\"><em>How to Launch an Affiliate Email Marketing Campaign &amp; Boost Commissions<\/em><\/a><em>.<\/em><\/p>\n<\/div>\n\n<div id=\"2-use-youtube-and-instagram-too\" name=\"2-use-youtube-and-instagram-too\" data-animate data-destination=\"2-use-youtube-and-instagram-too\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Use YouTube and Instagram, too<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you have the time and resources, add YouTube and Instagram to your audience-building strategy as well. YouTube has over <a href=\"https:\/\/www.statista.com\/statistics\/469152\/number-youtube-viewers-united-states\/#:~:text=YouTube%20viewers%20in%20the%20United%20States%202018%2D2022&amp;text=The%20online%20video%20platform's%20audience,popular%20online%20video%20property%20worldwide.\" target=\"_blank\" rel=\"noreferrer noopener\">200 million viewers<\/a> while data experts expect Instagram to have <a href=\"https:\/\/www.statista.com\/statistics\/183585\/instagram-number-of-global-users\/\" target=\"_blank\" rel=\"noreferrer noopener\">1.2 billion users<\/a> by 2023.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are some strategies to generate leads through this channel:<\/p>\n<\/div>\n\n<div id=\"youtube\" name=\"youtube\" data-animate data-destination=\"youtube\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">YouTube:<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Add a CTA to your header<\/strong>. Ask potential subscribers to sign up for your newsletter straight from your homepage.&nbsp;<\/li>\n\n\n\n<li><strong>Give a CTA in the video description<\/strong>. Offer a freebie that will prompt potential subscribers to submit an email address.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"instagram\" name=\"instagram\" data-animate data-destination=\"instagram\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Instagram:<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Include a CTA in your bio<\/strong>. Drive newsletter sign-ups by asking users to subscribe through a link in your bio.&nbsp;<\/li>\n\n\n\n<li><strong>Use all features of the platform.<\/strong> Use Stories, IGTV and Reels along with feed posts to promote your newsletter as much as possible. This is an especially effective <a href=\"https:\/\/flodesk.com\/blog\/email-marketing-for-photographers\/\">email marketing tactic for photographers<\/a>.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For example, business coach <a href=\"https:\/\/www.youtube.com\/c\/Lisaalamode\" target=\"_blank\" rel=\"noreferrer noopener\">Lisa Jean-Francois<\/a> uses YouTube\u2019s video description to grow her mailing list. She provides a direct link where viewers can subscribe to learn about new videos and giveaways.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"772\"\n  data-height=\"381\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Lisa-Jean-Francois-YouTube-Description-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Lisa-Jean-Francois-YouTube-Description-Example-32x16.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Lisa-Jean-Francois-YouTube-Description-Example-200x99.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Lisa-Jean-Francois-YouTube-Description-Example-450x222.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Lisa-Jean-Francois-YouTube-Description-Example-700x345.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Lisa-Jean-Francois-YouTube-Description-Example.png 772w\"\n            data-width=\"772\"\n      data-height=\"381\"\n      data-fit=\"cover\"\n      width=\"772\"\n      height=\"381\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"3-get-subscribers-to-forward-your-emails-to-friends-and-family\" name=\"3-get-subscribers-to-forward-your-emails-to-friends-and-family\" data-animate data-destination=\"3-get-subscribers-to-forward-your-emails-to-friends-and-family\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Get subscribers to forward your emails to friends and family&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.optimizely.com\/optimization-glossary\/social-proof\/\" target=\"_blank\" rel=\"noreferrer noopener\">Social proof<\/a> is everything. If you provide valuable content to your subscribers, they\u2019ll want to share your emails with people who share their interests\u2014and those potential subscribers will likely be receptive to a recommendation from someone they trust. As a result, it&#8217;s more important than ever to <a href=\"https:\/\/flodesk.com\/blog\/email-optimization\/\">optimize your emails<\/a>.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Take advantage of free marketing and make it easy for subscribers to forward your emails by:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Asking for the share<\/strong>. Come right out and ask subscribers to \u201cforward to a friend\u201d at the bottom of the email.&nbsp;<\/li>\n\n\n\n<li><strong>Throwing in a coupon<\/strong>. Encourage subscribers to pass on a great deal to their friends and family.<\/li>\n\n\n\n<li><strong>Offering useful information<\/strong>. Create relevant, helpful content subscribers want to forward to others.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this example, ZooShoo tells subscribers to \u201cforward this link to your friends\u201d so both groups can get $10 off a purchase. The business motivates the friends to become subscribers by offering discounts for referrals.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>For a full guide on how to make money with your newsletters<\/em>, read <em><a href=\"https:\/\/flodesk.com\/blog\/how-to-monetize-a-newsletter\/\">How to Monetize a Newsletter: 6 Proven Methods (With Examples)<\/a><\/em><\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"477\"\n  data-height=\"524\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/ZooShoo-Referral-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/ZooShoo-Referral-Example-32x35.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/ZooShoo-Referral-Example-200x220.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/ZooShoo-Referral-Example-450x494.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/ZooShoo-Referral-Example.png 477w\"\n            data-width=\"477\"\n      data-height=\"524\"\n      data-fit=\"cover\"\n      width=\"477\"\n      height=\"524\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"4-drive-sign-ups-from-your-social-media-posts\" name=\"4-drive-sign-ups-from-your-social-media-posts\" data-animate data-destination=\"4-drive-sign-ups-from-your-social-media-posts\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. Drive sign-ups from your social media posts<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>People may love interacting with your business on social media. But if those platforms shut down (and <a href=\"https:\/\/www.theverge.com\/2019\/3\/14\/18265185\/facebook-instagram-whatsapp-outage-2019-return-back\" target=\"_blank\" rel=\"noreferrer noopener\">they can<\/a>) or your accounts get suspended, you lose your audience\u2014unless those followers are also on your email list.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>&nbsp;Here\u2019s how to get your followers to subscribe to your list:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Promote gated content<\/strong>. Encourage your followers to sign up to receive eBooks and white papers that come across as helpful guides and useful reports instead of sales pitches.<\/li>\n\n\n\n<li><strong>Leverage LinkedIn<\/strong>. Optimize your profile, set up a group, nurture connections and offer freebies that prompt followers to submit email addresses.<\/li>\n\n\n\n<li><strong>Hold a contest<\/strong>. Use a catchy and descriptive hashtag, show a picture of your prize and provide a link to a landing page with a sign-up form.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For example, freelance coach Laura Briggs offers free resources for starting a freelance business in this LinkedIn post. She gathers a first name and email address every time someone signs up for this freebie.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"531\"\n  data-height=\"611\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Laura-Briggs-Free-Resource-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Laura-Briggs-Free-Resource-Example-32x37.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Laura-Briggs-Free-Resource-Example-200x230.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Laura-Briggs-Free-Resource-Example-450x518.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Laura-Briggs-Free-Resource-Example.png 531w\"\n            data-width=\"531\"\n      data-height=\"611\"\n      data-fit=\"cover\"\n      width=\"531\"\n      height=\"611\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"5-drive-sign-ups-from-your-blog\" name=\"5-drive-sign-ups-from-your-blog\" data-animate data-destination=\"5-drive-sign-ups-from-your-blog\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. Drive sign-ups from your blog<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The top reason people read blogs is to learn something new. If they\u2019re already turning to your business as a resource, why not offer even more content through a free subscription?&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are a few ways to generate leads through blog posts:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Attract the right traffic<\/strong>. Make sure you\u2019re creating content that\u2019s tailored to your target audience to ensure you\u2019re generating high-quality leads.<\/li>\n\n\n\n<li><strong>Make subscribing simple<\/strong>. Give potential subscribers sidebars, popups and embedded forms to make signing up easy to do in the moment.<\/li>\n\n\n\n<li><strong>Promote posts on social media<\/strong>. Drive traffic to your blog and <a href=\"https:\/\/flodesk.com\/blog\/newsletter-signup-examples\/\">newsletter sign-up form<\/a> by posting content links on your social media channels.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For example, course creation specialist <a href=\"https:\/\/sarahcordiner.com\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sarah Cordiner<\/a> puts a form at the top of her blog to encourage readers to subscribe to her emails. Making it easy to subscribe from the start means readers don\u2019t have to go searching for a sign-up form if they like what they see.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"599\"\n  data-height=\"491\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Sarah-Cordiner-Form-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Sarah-Cordiner-Form-Example-32x26.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Sarah-Cordiner-Form-Example-200x164.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Sarah-Cordiner-Form-Example-450x369.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Sarah-Cordiner-Form-Example.png 599w\"\n            data-width=\"599\"\n      data-height=\"491\"\n      data-fit=\"cover\"\n      width=\"599\"\n      height=\"491\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"6-segment-your-subscribers\" name=\"6-segment-your-subscribers\" data-animate data-destination=\"6-segment-your-subscribers\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">6. Segment your subscribers<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Segmenting your subscribers based on goals, interests and pain points helps you meet their needs with personalized content. The more relevant content is to a subscriber, the more likely they will vouch for your business and recruit new subscribers.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Consider these segmentation methods to <a href=\"https:\/\/flodesk.com\/blog\/how-to-build-an-email-list\/\">build your email list<\/a>:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Send geotargeted emails for events. <\/strong>Let subscribers know about upcoming events in their area they\u2019ll want to tell their neighbors about.<\/li>\n\n\n\n<li><strong>Create specific offers. <\/strong>Produce content that segments subscribers by interest to keep them engaged with relevant topics.&nbsp;<\/li>\n\n\n\n<li><strong>Track user engagement. <\/strong>Use engaged, cold and inactive labels to discover which subscribers are most likely to recommend your newsletter to friends and family.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this email example from <a href=\"https:\/\/www.allisonpatelphoto.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Allison Patel Photography<\/a>, the subscriber receives curated content about family photoshoots. They can easily share this information with interested friends and potential subscribers.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"545\"\n  data-height=\"888\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Allison-Patel-Photography-Curation-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Allison-Patel-Photography-Curation-Example-32x52.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Allison-Patel-Photography-Curation-Example-200x326.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Allison-Patel-Photography-Curation-Example-450x733.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Allison-Patel-Photography-Curation-Example.png 545w\"\n            data-width=\"545\"\n      data-height=\"888\"\n      data-fit=\"cover\"\n      width=\"545\"\n      height=\"888\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Want to know how to build a successful targeted email marketing campaign in five simple steps? Read <\/em><a href=\"https:\/\/flodesk.com\/blog\/targeted-email-marketing\/\"><em>How to Use Targeted Email Marketing to Boost Conversion Rates<\/em><\/a><em> and discover our favorite <a href=\"https:\/\/flodesk.com\/blog\/lead-nurturing-email-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">lead-nurturing email examples<\/a>.<\/em><\/p>\n<\/div>\n\n<div id=\"7-find-more-relevant-topics-to-cover\" name=\"7-find-more-relevant-topics-to-cover\" data-animate data-destination=\"7-find-more-relevant-topics-to-cover\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">7. Find more relevant topics to cover<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Take some time to figure out what content best connects with your subscribers. By giving them what they want, you increase the chances they\u2019ll recommend your newsletter to their inner circle, which helps you add more subscribers to your email list.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Take a look at these strategies for coming up with relevant content:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Talk to your subscribers<\/strong>. Send out surveys to generate topic ideas and assess pain points.<\/li>\n\n\n\n<li><strong>Pull from social media channels<\/strong>. Read posts, comments and conversations related to existing content.&nbsp;<\/li>\n\n\n\n<li><strong>Ask Google<\/strong>. Type in a keyword, look at Google\u2019s suggestions and check out the \u201cPeople also ask\u201d section.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Flodesk makes it easy for you to find out what your subscribers want to hear. Using <a href=\"https:\/\/help.flodesk.com\/en\/articles\/5508510-what-is-the-difference-between-preferences-on-forms-and-the-preferences-page\">Flodesk\u2019s Subscriber Preferences<\/a>, you can add a preferences checkbox to your sign-up form to segment your subscribers based on their interests.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For example, this checkbox asks email subscribers whether they want to know more about social media strategy, early bird course registration, or weekly news. These categories help the business determine what type of content will be most helpful in the future.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1600\"\n  data-height=\"1338\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Flodesk-Subscriber-Preferences-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Flodesk-Subscriber-Preferences-Example-32x27.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Flodesk-Subscriber-Preferences-Example-200x167.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Flodesk-Subscriber-Preferences-Example-450x376.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Flodesk-Subscriber-Preferences-Example-700x585.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Flodesk-Subscriber-Preferences-Example-1000x836.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Flodesk-Subscriber-Preferences-Example-1400x1171.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Flodesk-Subscriber-Preferences-Example.png 1600w\"\n            data-width=\"1600\"\n      data-height=\"1338\"\n      data-fit=\"cover\"\n      width=\"1600\"\n      height=\"1338\"\n      loading=\"eager\"\n      alt=\"Flodesk subscriber preferences form\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"7-drive-sign-ups-with-content-upgrades\" name=\"7-drive-sign-ups-with-content-upgrades\" data-animate data-destination=\"7-drive-sign-ups-with-content-upgrades\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">7. Drive sign-ups with content upgrades<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Content upgrades are special perks associated with existing pieces of content. For example, as a potential subscriber reads a blog post, you may use a pop-up window to offer bonus content if they enter their email address.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Explore some of these content upgrade ideas:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Cheat sheets<\/strong>. Pull out the key takeaways from a lengthy article and organize them in a skimmable format.<\/li>\n\n\n\n<li><strong>Transcripts<\/strong>. Take a video or audio recording and turn it into an article the visitor can read.<\/li>\n\n\n\n<li><strong>Case studies<\/strong>. Go deeper into your topic with a real-life experience that validates the existing content.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For example, in this blog, <a href=\"https:\/\/mauimastermind.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Maui Mastermind<\/a>, a business coach offers the reader a free plan template and a free training webinar to grow their business. When someone downloads the template or signs up for the webinar, the business adds another email to its list.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1069\"\n  data-height=\"903\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Maui-Mastermind-Resources-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Maui-Mastermind-Resources-Example-32x27.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Maui-Mastermind-Resources-Example-200x169.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Maui-Mastermind-Resources-Example-450x380.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Maui-Mastermind-Resources-Example-700x591.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Maui-Mastermind-Resources-Example-1000x845.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Maui-Mastermind-Resources-Example.png 1069w\"\n            data-width=\"1069\"\n      data-height=\"903\"\n      data-fit=\"cover\"\n      width=\"1069\"\n      height=\"903\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #716c3e; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #716c3e;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"8-use-webinars-to-drive-more-sign-ups\" name=\"8-use-webinars-to-drive-more-sign-ups\" data-animate data-destination=\"8-use-webinars-to-drive-more-sign-ups\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">8. Use webinars to drive more sign-ups<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Webinars establish trust and credibility and can help you capture high-quality leads. If you make these informative sessions worth someone\u2019s time, they\u2019ll want to sign up for similar content.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Follow these best practices to generate leads from webinars:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Promote the event<\/strong>. Make a landing page explaining what the attendee will take away from the experience to encourage them to submit an email address.<\/li>\n\n\n\n<li><strong>Recycle the webinar<\/strong>. Publish the video on your website, embed it in an eBook and post it on social media. With Flodesk\u2019s <a href=\"https:\/\/help.flodesk.com\/en\/articles\/3746764-adding-a-youtube-or-vimeo-video-into-your-email\">Video Block<\/a>, you can put a video preview of your webinar straight into your emails, customize the play button and add a title.<\/li>\n\n\n\n<li><strong>Follow up<\/strong>. If attendees didn\u2019t subscribe to your newsletter, reach out for feedback on the event and use it to determine your next steps.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this example, the business offers three opportunities for a YouTube viewer to sign up for a webinar. Multiple time slots increase the chances of the viewer being available and the business capturing their email address.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"769\"\n  data-height=\"259\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Webinar-Time-Options-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Webinar-Time-Options-Example-32x11.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Webinar-Time-Options-Example-200x67.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Webinar-Time-Options-Example-450x152.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Webinar-Time-Options-Example-700x236.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Webinar-Time-Options-Example.png 769w\"\n            data-width=\"769\"\n      data-height=\"259\"\n      data-fit=\"cover\"\n      width=\"769\"\n      height=\"259\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"9-get-on-audience-relevant-podcasts\" name=\"9-get-on-audience-relevant-podcasts\" data-animate data-destination=\"9-get-on-audience-relevant-podcasts\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">9. Get on audience-relevant podcasts<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>About three-fourths of podcast listeners tune in to <a href=\"http:\/\/www.edisonresearch.com\/wp-content\/uploads\/2019\/04\/Edison-Research-Podcast-Consumer-2019.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">learn something new<\/a>. So making guest appearances on podcasts is a great way to build your brand authority, nurture connections with your audience and grow your email marketing list.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Follow these tips to tap into this market:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Aim for high-quality shows<\/strong>. Choose \u200cpodcasts that hook listeners and keep them coming back by delivering valuable content that applies to your target audience.<\/li>\n\n\n\n<li><strong>Promote your appearance<\/strong>. Spread the word before the event, and then share the podcast episode with your followers once it\u2019s published.<\/li>\n\n\n\n<li><strong>Connect with the audience<\/strong>. Tell your story, share a lesson you\u2019ve learned or talk about a change you\u2019ve made in your life.<\/li>\n\n\n\n<li><strong>Leave room for a CTA<\/strong>. If allowed, offer listeners a chance to sign up for your newsletter with a mention at the end and a link in the show notes.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If your business has a podcast, you can even use Flodesk\u2019s Podcast Icon to give new subscribers a link to your episodes.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"838\"\n  data-height=\"463\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Flodesk-Icon-Examples.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Flodesk-Icon-Examples-32x18.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Flodesk-Icon-Examples-200x111.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Flodesk-Icon-Examples-450x249.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Flodesk-Icon-Examples-700x387.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Flodesk-Icon-Examples.png 838w\"\n            data-width=\"838\"\n      data-height=\"463\"\n      data-fit=\"cover\"\n      width=\"838\"\n      height=\"463\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>See these 15 <a href=\"https:\/\/flodesk.com\/blog\/lead-generation-forms\">examples of lead generation forms<\/a> for inspiration<\/em><\/p>\n<\/div>\n\n<div id=\"10-work-with-partners-for-cross-promotion\" name=\"10-work-with-partners-for-cross-promotion\" data-animate data-destination=\"10-work-with-partners-for-cross-promotion\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">10. Work with partners for cross-promotion<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Self-promotion will only get your business so far. When you collaborate with another business or individual, use that connection to reach a new audience and grow your email list.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are ways to use a partnership to get new subscribers:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Run a promotion on your partner\u2019s website and social media accounts<\/strong>. Provide a link to your website that directs visitors to a sign-up form.<\/li>\n\n\n\n<li><strong>Create an eBook or webinar together<\/strong>. Share the work, gate the content and <a href=\"https:\/\/flodesk.com\/blog\/how-to-build-an-email-list\/\">gather email addresses<\/a> that come in from the downloads or registrations.&nbsp;<\/li>\n\n\n\n<li><strong>Write guest blogs for each other<\/strong>. Offer valuable information and include a CTA at the end to sign up for similar content.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For example, freelance writing coaches Kaleigh Moore and Emma Siemasko created a website to go along with their podcast, \u201c<a href=\"https:\/\/www.freelancewritingcoachpodcast.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Freelance Writing Coach<\/a>.\u201d They collect email addresses when listeners sign up for their newsletters and new episode notifications.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1600\"\n  data-height=\"1098\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Podcast-Website-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Podcast-Website-Example-32x22.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Podcast-Website-Example-200x137.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Podcast-Website-Example-450x309.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Podcast-Website-Example-700x480.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Podcast-Website-Example-1000x686.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Podcast-Website-Example-1400x961.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Podcast-Website-Example.png 1600w\"\n            data-width=\"1600\"\n      data-height=\"1098\"\n      data-fit=\"cover\"\n      width=\"1600\"\n      height=\"1098\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"11-track-performance-and-focus-on-whats-working\" name=\"11-track-performance-and-focus-on-whats-working\" data-animate data-destination=\"11-track-performance-and-focus-on-whats-working\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">11. Track performance and focus on what&#8217;s working<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Of course, you can\u2019t dive into all these strategies at once. Start out with one or two tactics, track your performance and adjust from there. Stick with the methods that work, drop the strategies that fail and add in some new tactics to try. Weigh the effort put into a specific strategy vs. the number of leads generated.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re wondering if your newsletter is worth the investment<em>, <\/em>read <a href=\"https:\/\/flodesk.com\/blog\/newsletter-cost\/\"><em>The Ultimate Newsletter Cost Breakdown to Maximize ROI<\/em><\/a><em>.<\/em><\/p>\n<\/div>\n\n<div id=\"conclusion\" name=\"conclusion\" data-animate data-destination=\"conclusion\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Now, you have plenty of email marketing lead generation ideas to delight your subscribers.&nbsp;But lead generation is just the first step\u2014you also need to make sure your emails and newsletters keep your subscribers coming back for more. <\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Small business owners and creative entrepreneurs use Flodesk to design emails people love to get. <a href=\"https:\/\/app.flodesk.com\/sign-up\">Sign up for a free trial<\/a> to see how we can help you impress your email list.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1600\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1.jpeg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-32x32.jpeg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-200x200.jpeg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-450x450.jpeg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-700x700.jpeg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-1000x1000.jpeg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-1400x1400.jpeg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1.jpeg 1600w\"\n            data-width=\"1600\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"1600\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"Flodesk template editing\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Over 333 billion emails work their way across the internet each day. With this many emails flying around, you want to use the best tactics to stand out in a crowded inbox. You want email subscribers to open your messages and respond to your call-to-action (CTA). But first, you need subscribers to send them to. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[15,30],"table_tags":[],"class_list":["post-3419","post","type-post","status-publish","format-standard","hentry","category-email-marketing-basics","tag-best-practices","tag-lists"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>11 Email Marketing Lead Generation Tactics Subscribers Love<\/title>\n<meta name=\"description\" content=\"The most important part of email marketing lead generation is making sure your emails get opened. We show you how to do this, and what comes after.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/email-marketing-lead-generation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"11 Email Marketing Lead Generation Tactics Subscribers Love\" \/>\n<meta property=\"og:description\" content=\"The most important part of email marketing lead generation is making sure your emails get opened. 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