{"id":3417,"date":"2022-04-08T04:32:06","date_gmt":"2022-04-08T12:32:06","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=3417"},"modified":"2026-04-29T10:33:27","modified_gmt":"2026-04-29T18:33:27","slug":"email-optimization","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/email-optimization\/","title":{"rendered":"10 Email Optimization Strategies for Big Wins in Your Next Campaign"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p>Email optimization means taking steps to improve the performance of your email marketing campaigns\u2014with the ultimate goal of reaching more customers with the same amount of emails. For example, if you optimize an email by personalizing the subject line, you can boost open rates by <a href=\"https:\/\/www.invespcro.com\/blog\/email-subject-lines-statistics-and-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">22%<\/a>. If you segment your audience, you can increase revenue by <a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats\" target=\"_blank\" rel=\"noreferrer noopener\">760%<\/a>. And the benefits go on. Optimized email campaigns can yield higher open rates, click-through rates, and conversion rates compared to non-optimized campaigns. They can also reduce bounce rates and ensure your emails make it to the inbox in the first place.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>So, we\u2019re going to take a look at ten examples of optimized emails and then cover a few tips and best practices to get you started.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #f0c8c7; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #f0c8c7;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"10-effective-email-optimization-examples\" name=\"10-effective-email-optimization-examples\" data-animate data-destination=\"10-effective-email-optimization-examples\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">10 effective email optimization examples<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this section, we\u2019re going to cover ten real-life examples of optimized emails and why they\u2019re effective. Let\u2019s start with this email from Jessica over at <a href=\"https:\/\/anindigoday.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">An Indigo Day<\/a>.<\/p>\n<\/div>\n\n<div id=\"1-weekly-update-example-from-an-indigo-day\" name=\"1-weekly-update-example-from-an-indigo-day\" data-animate data-destination=\"1-weekly-update-example-from-an-indigo-day\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Weekly update example from An Indigo Day<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"538\"\n  data-height=\"596\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/An-Indigo-Day-Weekly-Update-Email.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/An-Indigo-Day-Weekly-Update-Email-32x35.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/An-Indigo-Day-Weekly-Update-Email-200x222.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/An-Indigo-Day-Weekly-Update-Email-450x499.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/An-Indigo-Day-Weekly-Update-Email.png 538w\"\n            data-width=\"538\"\n      data-height=\"596\"\n      data-fit=\"cover\"\n      width=\"538\"\n      height=\"596\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Optimized features:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>The greeting is personalized with the recipient\u2019s first name.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>The content is personal and engaging (who can resist a good dog story?!) and includes links to several relevant blog articles.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>The sender name from An Indigo Day is a \u201creal person\u201d (Jessica) instead of a generic company name like XYZ, Inc.<\/li><\/ul>\n<\/div>\n\n<div id=\"2-newsletter-example-from-her-first-100k\" name=\"2-newsletter-example-from-her-first-100k\" data-animate data-destination=\"2-newsletter-example-from-her-first-100k\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Newsletter example from Her First 100k<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"436\"\n  data-height=\"739\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Her-First-100k-Newsletter.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Her-First-100k-Newsletter-32x54.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Her-First-100k-Newsletter-200x339.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Her-First-100k-Newsletter.png 436w\"\n            data-width=\"436\"\n      data-height=\"739\"\n      data-fit=\"cover\"\n      width=\"436\"\n      height=\"739\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Optimized features:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>The subject line (Should you and your partner join accounts?) grabs attention by asking a question that\u2019s relevant to <a href=\"https:\/\/herfirst100k.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Her First 100k\u2019s<\/a> audience.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>The personal, on-brand image at the top of the email grabs attention as soon as the email is opened, encouraging users to <a href=\"https:\/\/flodesk.com\/blog\/newsletter-cost\/\">read the full newsletter<\/a>.&nbsp;<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>The design of the email uses white space and bold colors to draw the eye and keep users engaged.<\/li><\/ul>\n<\/div>\n\n<div id=\"3-discount-code-example-from-go-to-bed\" name=\"3-discount-code-example-from-go-to-bed\" data-animate data-destination=\"3-discount-code-example-from-go-to-bed\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Discount code example from Go To Bed<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"422\"\n  data-height=\"729\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Go-To-Bed-Newsletter.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Go-To-Bed-Newsletter-32x55.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Go-To-Bed-Newsletter-200x345.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Go-To-Bed-Newsletter.png 422w\"\n            data-width=\"422\"\n      data-height=\"729\"\n      data-fit=\"cover\"\n      width=\"422\"\n      height=\"729\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Optimized features:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>The graphic featuring a smiling baby is ideal for capturing the attention of <a href=\"https:\/\/www.gotobedthelabel.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">Go To Bed\u2019s<\/a> target audience of parents.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>The limited-time discount code entices users to click through the email.&nbsp;<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>A single, clear CTA lets readers know exactly what they\u2019re supposed to do (Shop now!)<\/li><\/ul>\n<\/div>\n\n<div id=\"4-double-opt-in-example-from-saffron-avenue\" name=\"4-double-opt-in-example-from-saffron-avenue\" data-animate data-destination=\"4-double-opt-in-example-from-saffron-avenue\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. Double opt-in example from Saffron Avenue<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"398\"\n  data-height=\"808\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Saffron-Avenue-Newsletter.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Saffron-Avenue-Newsletter-32x65.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Saffron-Avenue-Newsletter-200x406.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Saffron-Avenue-Newsletter.png 398w\"\n            data-width=\"398\"\n      data-height=\"808\"\n      data-fit=\"cover\"\n      width=\"398\"\n      height=\"808\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Optimized features:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>The stunning design in this double opt-in email from <a href=\"https:\/\/saffronavenue.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Saffron Avenue<\/a> encourages readers to complete the process by giving them a taste of what\u2019s to come.&nbsp;<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>The personal \u201cthank you\u201d message <a href=\"https:\/\/flodesk.com\/blog\/2022-email-marketing-trends\/\">makes a connection with the recipient<\/a>.&nbsp;<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Clear, concise copy tells the reader exactly what to do.<\/li><\/ul>\n<\/div>\n\n<div id=\"5-product-round-up-example-from-aampm-collective\" name=\"5-product-round-up-example-from-aampm-collective\" data-animate data-destination=\"5-product-round-up-example-from-aampm-collective\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. Product round-up example from A&amp;M Collective<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"517\"\n  data-height=\"801\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/AM-Collective-Newsletter.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/AM-Collective-Newsletter-32x50.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/AM-Collective-Newsletter-200x310.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/AM-Collective-Newsletter-450x697.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/AM-Collective-Newsletter.png 517w\"\n            data-width=\"517\"\n      data-height=\"801\"\n      data-fit=\"cover\"\n      width=\"517\"\n      height=\"801\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Optimized features:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>The images are personal and inviting, drawing readers into this product email from Antoinette at <a href=\"https:\/\/www.antoinettefm.com\/about\" target=\"_blank\" rel=\"noreferrer noopener\">A&amp;M Collective.<\/a><\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>The staggered block design displays multiple products in an easy-to-digest format.&nbsp;<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Each product has a dedicated CTA button to take the reader directly to the right place on the website.<\/li><\/ul>\n<\/div>\n\n<div id=\"6-favorite-product-example-from-dog-mom-lifestyles\" name=\"6-favorite-product-example-from-dog-mom-lifestyles\" data-animate data-destination=\"6-favorite-product-example-from-dog-mom-lifestyles\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">6. Favorite product example from Dog Mom Lifestyles<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"625\"\n  data-height=\"655\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Dog-Mom-Lifestyles-Newsletter.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Dog-Mom-Lifestyles-Newsletter-32x34.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Dog-Mom-Lifestyles-Newsletter-200x210.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Dog-Mom-Lifestyles-Newsletter-450x472.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Dog-Mom-Lifestyles-Newsletter.png 625w\"\n            data-width=\"625\"\n      data-height=\"655\"\n      data-fit=\"cover\"\n      width=\"625\"\n      height=\"655\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Optimized features:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Sharing a \u201cfavorite\u201d product like in this email from <a href=\"https:\/\/dogmomlifestyles.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dog Mom Lifestyles<\/a> is a good way to add perceived value for your readers.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>The image of the product along with the arrow and script captures readers attention as soon as the email is opened.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>The email sprinkles in a bit of social proof by saying that the book is a favorite within the Dog Mom Lifestyles community.<\/li><\/ul>\n<\/div>\n\n<div id=\"7-free-download-example-from-poor-little-it-girl\" name=\"7-free-download-example-from-poor-little-it-girl\" data-animate data-destination=\"7-free-download-example-from-poor-little-it-girl\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">7. Free download example from Poor Little It Girl<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"448\"\n  data-height=\"819\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Poor-Little-It-Girl-Newsletter.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Poor-Little-It-Girl-Newsletter-32x59.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Poor-Little-It-Girl-Newsletter-200x366.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Poor-Little-It-Girl-Newsletter.png 448w\"\n            data-width=\"448\"\n      data-height=\"819\"\n      data-fit=\"cover\"\n      width=\"448\"\n      height=\"819\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Optimized features:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>This email from <a href=\"https:\/\/www.poorlittleitgirl.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Poor Little It Girl<\/a> uses white space between each section of the email to create a good user experience.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>The subtle nod towards exclusivity (Welcome to the list! You made it!) is great for boosting engagement. In fact, subject lines with a sense of urgency or exclusivity have a 22% higher open rate.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Value is added in the form of a free download, which is easy for the reader to access using the clear CTA button.<\/li><\/ul>\n<\/div>\n\n<div id=\"8-welcome-email-example-from-food-la-la\" name=\"8-welcome-email-example-from-food-la-la\" data-animate data-destination=\"8-welcome-email-example-from-food-la-la\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">8. Welcome email example from Food La La<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"529\"\n  data-height=\"605\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Food-La-La-Welcome-Email.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Food-La-La-Welcome-Email-32x37.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Food-La-La-Welcome-Email-200x229.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Food-La-La-Welcome-Email-450x515.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Food-La-La-Welcome-Email.png 529w\"\n            data-width=\"529\"\n      data-height=\"605\"\n      data-fit=\"cover\"\n      width=\"529\"\n      height=\"605\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Optimized features:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>The copy of this onboarding email tells users exactly what types of emails they can expect to receive from <a href=\"https:\/\/www.food-la-la.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Food La La<\/a>, reducing the likelihood of future emails being sent to the spam folder.&nbsp;<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>The text is broken up with a fun, on-brand image\u2014just enough to give a visual break without distracting from the message.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>There\u2019s a clear CTA button at the bottom of the email to keep the engagement going.<\/li><\/ul>\n<\/div>\n\n<div id=\"9-youtube-video-example-from-jo-amp-co\" name=\"9-youtube-video-example-from-jo-amp-co\" data-animate data-destination=\"9-youtube-video-example-from-jo-amp-co\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">&nbsp;&nbsp;&nbsp;9. YouTube video example from Jo &amp; Co.<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"427\"\n  data-height=\"591\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Jo-Co-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Jo-Co-Email-Example-32x44.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Jo-Co-Email-Example-200x277.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Jo-Co-Email-Example.png 427w\"\n            data-width=\"427\"\n      data-height=\"591\"\n      data-fit=\"cover\"\n      width=\"427\"\n      height=\"591\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Optimized features:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>This email from <a href=\"https:\/\/joelleelizabeth.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jo &amp; Co<\/a>. encourages readers to follow them on social media by adding prominent calls-to-action.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Including video in your email is a great way to boost engagement and click-through rates. In fact, a video thumbnail can <a href=\"https:\/\/wistia.com\/learn\/marketing\/testing-video-thumbnails-in-emails\" target=\"_blank\" rel=\"noreferrer noopener\">improve subscriber engagemen<\/a>t by almost 41%.&nbsp;<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Adding a personal signature like Jo\u2019s can help make a connection with the reader, making them more likely to open your next email.<\/li><\/ul>\n<\/div>\n\n<div id=\"10-new-product-launch-email-example-from-haume\" name=\"10-new-product-launch-email-example-from-haume\" data-animate data-destination=\"10-new-product-launch-email-example-from-haume\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">10. <a href=\"https:\/\/flodesk.com\/blog\/product-launch-email-template\/\">New product launch email example<\/a> from Haume<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"481\"\n  data-height=\"789\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Haume-Product-Launch-Email-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Haume-Product-Launch-Email-Example-32x52.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Haume-Product-Launch-Email-Example-200x328.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Haume-Product-Launch-Email-Example-450x738.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Haume-Product-Launch-Email-Example.png 481w\"\n            data-width=\"481\"\n      data-height=\"789\"\n      data-fit=\"cover\"\n      width=\"481\"\n      height=\"789\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Optimized features:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Including the image of <a href=\"https:\/\/www.welcomehaume.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Haume\u2019s<\/a> new product at the top of the email captures interest right away.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>The phrase, \u201cYou asked\u2026we listened,\u201d sparks curiosity and encourages recipients to keep reading.&nbsp;<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>The wording on the CTA button tells readers exactly what will happen when they click the button.<\/li><\/ul>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #f0c8c7; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #f0c8c7;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"4-email-optimization-tips-and-best-practices\" name=\"4-email-optimization-tips-and-best-practices\" data-animate data-destination=\"4-email-optimization-tips-and-best-practices\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">4 email optimization tips and best practices<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Now that you have a better idea of what optimized email campaigns look like, here are a few tips and <a href=\"https:\/\/flodesk.com\/blog\/2022-email-marketing-trends\/\">best practices for your email marketing strategy<\/a>.<\/p>\n<\/div>\n\n<div id=\"1-focus-on-improving-email-deliverability\" name=\"1-focus-on-improving-email-deliverability\" data-animate data-destination=\"1-focus-on-improving-email-deliverability\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Focus on improving email deliverability<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/help.flodesk.com\/en\/articles\/4772523-improving-email-deliverability\">Email deliverability<\/a> refers to how many of your emails reach the coveted inbox\u2014a critical component of email optimization. If your emails don\u2019t reach your subscriber\u2019s inbox, the game is over before it\u2019s begun. Here are some things you can do:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>If you\u2019re sending emails from a new email account, warm up your IP address by gradually increasing the number of emails you send over time to improve your reputation and deliverability.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Check your emails for anything that looks or acts like spam. This can include using too many special characters or emojis in the subject line, writing in ALL CAPS, using \u201cspammy\u201d words in the subject line or the email itself, broken links, and more.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Periodically remove inactive subscribers to improve your sender reputation. (But send them a win-back email first! Check out <a href=\"https:\/\/flodesk.com\/blog\/win-back-email\/\">6 Compelling Win Back Customer Template Ideas<\/a> to get some ideas).<\/li><\/ul>\n<\/div>\n\n<div id=\"2-monitor-your-metrics\" name=\"2-monitor-your-metrics\" data-animate data-destination=\"2-monitor-your-metrics\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Monitor your metrics<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Staying on top of your <a href=\"https:\/\/flodesk.com\/blog\/how-to-measure-welcome-email-effectiveness\/\">email marketing metrics<\/a> alerts you to when specific areas need attention. Here are some metrics to keep an eye on and what you can do to improve them:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Your open rate tells you how many people are opening your emails. You can improve it by optimizing your subject lines, sender name, and preheader text.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Your click-through rate tells you how many people are clicking through your emails. Make sure it\u2019s easy for customers to take action by testing out your email on multiple devices.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Also, optimize your copywriting and link placement. You can run A\/B testing to perfect things like the ideal anchor text, location of links in the body of the email, and the number of times you include a link.<\/li><\/ul>\n<\/div>\n\n<div id=\"3-only-send-relevant-content-that-provides-value\" name=\"3-only-send-relevant-content-that-provides-value\" data-animate data-destination=\"3-only-send-relevant-content-that-provides-value\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Only send relevant content that provides value<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Your subscribers are <em>busy<\/em>. If your content isn\u2019t relevant or valuable, they\u2019re not going to click through your email\u2014no matter how well you\u2019ve optimized everything else. So, it\u2019s important to be choosy and only send emails that matter. Here are a few tips on how to execute this:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Group your subscribers into segments based on their interests, preferences, or lifecycle stage. Then send content that\u2019s relevant to each segment.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Create <a href=\"https:\/\/flodesk.com\/blog\/how-to-automate-a-welcome-email\/\">automated workflows<\/a> to make sure people are receiving your emails at the right moment.&nbsp;<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Inspire readers to take action by providing something of value like a discount code, a free download, or a sneak peek.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Want to write emails that bring customers closer to your business?<\/em> Read <a href=\"https:\/\/flodesk.com\/blog\/email-marketing-lead-generation\/\"><em>11 Email Marketing Lead Generation Tactics Your Subscribers Will Love<\/em><\/a>.<\/p>\n<\/div>\n\n<div id=\"4-use-pre-designed-templates-to-create-a-good-user-experience\" name=\"4-use-pre-designed-templates-to-create-a-good-user-experience\" data-animate data-destination=\"4-use-pre-designed-templates-to-create-a-good-user-experience\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. Use pre-designed templates to create a good user experience<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The design and flow of your emails directly impacts the user experience, which in turn affects engagement rates. Fortunately, you don\u2019t have to be a designer to create well-designed emails\u2014you just need good templates.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re using Flodesk, you\u2019re in luck: we have an extensive template library for you to choose from, and each template can be customized for your brand! (Check out <a href=\"https:\/\/help.flodesk.com\/en\/articles\/3184187-customizing-a-template-to-your-brand\" class=\"broken_link\">this template customization tutorial<\/a> on how to do it).&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Beyond templates, here are some of our top tips for designing engaging emails:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Use concise, relevant content, so people are excited to see your email come through\u2014knowing that you\u2019ll provide value.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>We recommend putting a 20 to 40-pixel spacer between each block in your email. This adds a light and airy feel to your design. Then, make sure to check that your spacers are consistently placed between all blocks to avoid that icky \u201cbroken HTML\u201d look.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Use clear, short wording in your CTAs\u2014something widely proven to significantly increase your click rate. For example, a button that says \u201cBuy now\u201d is going to convert much better than one that says \u201cClick here to buy it now.\u201d<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Before sending your email to your list, send out a test to make sure everything looks great on both desktop and mobile devices. If you\u2019re a Flodesk user, just click on that little paper plane in the top left corner of the Flodesk Email Builder to send a test email to your account.<\/li><\/ul>\n<\/div>\n\n<div id=\"conclusion\" name=\"conclusion\" data-animate data-destination=\"conclusion\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Hopefully, you\u2019re feeling ready to tackle email optimization now! And remember, if it\u2019s beautiful, <a href=\"https:\/\/flodesk.com\/blog\/newsletter-cost\/\">cost-effective emails<\/a> you\u2019re after, look no further than Flodesk\u2014the email marketing platform that helps small business owners design beautiful emails in a flash.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Our intuitive drag-and-drop email builder allows you to optimize emails quickly while the unparalleled email and form template gallery helps elevate your brand.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Plus, Flodesk\u2019s proprietary layout blocks truly set the platform apart from the competition. Layouts help you create custom graphics, design collages and sign off every email with a specialized script font signature right within the email builder\u2014no third-party design software needed. Once emails are sent, Layout blocks render in a special way to ensure they\u2019ll look great on any device. If that sounds good to you, why not try a <a href=\"https:\/\/app.flodesk.com\/sign-up\">free trial<\/a>?<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2560\"\n  data-height=\"2560\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-scaled.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-32x32.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-200x200.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-450x450.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-700x700.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-1000x1000.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-1400x1400.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-1800x1800.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-2200x2200.jpg 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-2500x2500.jpg 2500w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-scaled.jpg 2560w\"\n            data-width=\"2560\"\n      data-height=\"2560\"\n      data-fit=\"cover\"\n      width=\"2560\"\n      height=\"2560\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"email-optimization-faqs\" name=\"email-optimization-faqs\" data-animate data-destination=\"email-optimization-faqs\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Email optimization FAQs<\/h2>\n<\/div>\n\n<div id=\"whats-an-email-marketing-optimization-strategy\" name=\"whats-an-email-marketing-optimization-strategy\" data-animate data-destination=\"whats-an-email-marketing-optimization-strategy\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">What\u2019s an email marketing optimization strategy?&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>An email marketing optimization strategy is a tactic used to improve the performance of your email campaign. Common strategies include optimizing the subject line, using a personal sender name, and segmenting subscribers.<\/p>\n<\/div>\n\n<div id=\"what-is-an-optimized-email\" name=\"what-is-an-optimized-email\" data-animate data-destination=\"what-is-an-optimized-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">What is an optimized email?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>An optimized email is one that has been improved or designed in such a way as to improve its chances of being delivered, opened, and clicked through. Common strategies include optimizing subject lines, including a single call to action, using actionable language, and sending targeted emails to specific groups.<\/p>\n<\/div>\n\n<div id=\"whats-an-email-marketing-campaign\" name=\"whats-an-email-marketing-campaign\" data-animate data-destination=\"whats-an-email-marketing-campaign\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">What\u2019s an email marketing campaign?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>An email marketing campaign is a planned set of email messages that are sent over a period of time. An email campaign typically has a specific purpose or goal like getting customers to make a purchase on your website or sign up for an event.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Email optimization means taking steps to improve the performance of your email marketing campaigns\u2014with the ultimate goal of reaching more customers with the same amount of emails. For example, if you optimize an email by personalizing the subject line, you can boost open rates by 22%. If you segment your audience, you can increase revenue [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[15,16],"table_tags":[],"class_list":["post-3417","post","type-post","status-publish","format-standard","hentry","category-email-marketing-basics","tag-best-practices","tag-content-ideas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Email Optimization Strategies for a Successful Campaign<\/title>\n<meta name=\"description\" content=\"How can you be sure your next marketing newsletter gets opened? With these winning email optimization tactics, of course!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/email-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Email Optimization Strategies for a Successful Campaign\" \/>\n<meta property=\"og:description\" content=\"How can you be sure your next marketing newsletter gets opened? 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