{"id":3353,"date":"2022-04-01T14:37:00","date_gmt":"2022-04-01T22:37:00","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=3353"},"modified":"2026-04-29T10:33:48","modified_gmt":"2026-04-29T18:33:48","slug":"how-to-monetize-a-newsletter","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/how-to-monetize-a-newsletter\/","title":{"rendered":"How to Monetize a Newsletter: 6 Proven Methods (With Examples)"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p>There is no better time to learn how to monetize your email newsletters. In 2020 alone, digital subscription circulation grew by 3.3% worldwide, with <a href=\"https:\/\/www.mathereconomics.com\/wp-content\/uploads\/2020\/03\/Mather-Economics_COVID-19-Subscription-Benchmarks.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">retention rates exceeding 96%<\/a>.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Besides helping you grow your audience and diversify revenue streams, email marketing offers a high return on investment: <a href=\"https:\/\/www.truconversion.com\/conversion-rate-optimization\/improve-your-email-marketing-15-tips-to-increase-email-open-rates\/\" target=\"_blank\" rel=\"noreferrer noopener\">$40 for every $1<\/a> spent.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There are several methods of newsletter monetization, and it can be hard to figure out which option is right for you. We\u2019re here to help. In this article, you\u2019ll find:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>How to monetize a newsletter<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>6 proven ways to monetize a newsletter, which are:<ul><li>Premium newsletter subscriptions<\/li><\/ul><div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Sponsored content<\/li>\n\n\n\n<li>Affiliate marketing<\/li>\n\n\n\n<li>Sell your digital or physical products\/services<\/li>\n\n\n\n<li>Provide an ads space in your emails<\/li>\n\n\n\n<li>Sell branded merch<\/li>\n<\/ul>\n<\/div><\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Best practices for monetizing your newsletter<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Let\u2019s get started!<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #c2d7d4; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #c2d7d4;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"how-to-get-started-with-newsletter-monetization\" name=\"how-to-get-started-with-newsletter-monetization\" data-animate data-destination=\"how-to-get-started-with-newsletter-monetization\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">How to get started with newsletter monetization<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here\u2019s a step-by-step guide on how to choose a monetization method that suits you and your subscribers, with tips to help you make the most out of your preferred monetization strategy.<\/p>\n<\/div>\n\n<div id=\"determine-how-to-monetize-your-emails\" name=\"determine-how-to-monetize-your-emails\" data-animate data-destination=\"determine-how-to-monetize-your-emails\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Determine how to monetize your emails<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There are many ways to generate revenue from your newsletter, but not all methods will work for you.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>So, the first step is to figure out which approach you want to take, and to do that, the first action to take is to consider compatibility. You want to make sure that your chosen monetization strategy benefits not only you as an entrepreneur, but also your newsletter subscribers.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Take affiliate marketing as an example; here, you include links to specific products within your newsletter. For this strategy to be successful, you need to choose products that your subscribers will truly benefit from\u2014otherwise, you risk losing their trust.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Case in point: Flodesk member Cathy<strong>, <\/strong>a lifestyle blogger at <a href=\"https:\/\/www.poorlittleitgirl.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Poor Little It Girl<\/a>,<strong> <\/strong>provides summer fashion advice to her subscribers. She builds on this trust to give a product recommendation using her affiliate link. Cathy is a good example of someone using a monetization method that is suitable for herself and her audience.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"648\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/PoorLittleItGirlExample.jpeg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/PoorLittleItGirlExample-32x79.jpeg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/PoorLittleItGirlExample-200x494.jpeg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/PoorLittleItGirlExample-450x1111.jpeg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/PoorLittleItGirlExample.jpeg 648w\"\n            data-width=\"648\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"648\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"see-if-you-have-the-resources-to-monetize\" name=\"see-if-you-have-the-resources-to-monetize\" data-animate data-destination=\"see-if-you-have-the-resources-to-monetize\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">See if you have the resources to monetize<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Now that you\u2019ve decided on a monetization method, you need to check if you have what\u2019s needed to run with it.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Take the sponsored content strategy as an example. Companies usually partner with newsletters that have high engagement rates and a large number of subscribers.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>So if you are considering monetizing via sponsorship, you need to ask, \u201cDo I have a large enough audience\/engagement rate to attract sponsors?\u201d<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Even if you choose to go the premium newsletter route, you need to make sure you have several years of industry experience to inform your content. What we\u2019re saying is, don\u2019t just choose a method that looks lucrative. Ensure you have the criteria needed to succeed within it.<\/p>\n<\/div>\n\n<div id=\"see-if-its-profitable\" name=\"see-if-its-profitable\" data-animate data-destination=\"see-if-its-profitable\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">See if it\u2019s profitable<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Once you&#8217;ve monetized your newsletter, you want to make sure that you are getting the best possible return on your investment. So, pay attention to the costs and profits involved, and reassess your plans if you aren\u2019t getting enough in return.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For instance, let&#8217;s say you decide to go with the option of selling paid subscriptions for your newsletter. This monetization method can result in immense profits\u2014the most well-known example is Scott\u2019s Cheap Flights, which generates <a href=\"https:\/\/www.indiehackers.com\/interview\/scotts-cheap-flights-from-small-side-project-to-booming-business-de62ca54b1\" target=\"_blank\" rel=\"noreferrer noopener\">over $300,000 in revenue<\/a> per month.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>However, as your list grows, you notice the fees from your <a href=\"https:\/\/flodesk.com\/blog\/email-newsletter-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">email newsletter service provider<\/a> (ESP) keep increasing\u2014meaning your profits are decreasing.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can either consider another monetization method, or you can switch to an ESP that charges a flat rate regardless of your number of subscribers.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For example, look at the differences in rates between Constant Contact and <a href=\"https:\/\/flodesk.com\/blog\/\">Flodesk<\/a> as your list grows. You can see how the service provider you choose can have a big impact on your monthly expenses.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"582\"\n  data-height=\"227\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-01-at-23.52.34.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-01-at-23.52.34-32x12.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-01-at-23.52.34-200x78.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-01-at-23.52.34-450x176.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-01-at-23.52.34.png 582w\"\n            data-width=\"582\"\n      data-height=\"227\"\n      data-fit=\"cover\"\n      width=\"582\"\n      height=\"227\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Learn more about newsletter costs in <a href=\"https:\/\/flodesk.com\/blog\/newsletter-cost\/\">The Ultimate Newsletter Cost Breakdown to Maximize ROI<\/a>. &nbsp;<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #c2d7d4; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #c2d7d4;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"6-proven-ways-to-monetize-a-newsletter\" name=\"6-proven-ways-to-monetize-a-newsletter\" data-animate data-destination=\"6-proven-ways-to-monetize-a-newsletter\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">6 proven ways to monetize a newsletter<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Now that you know the basics, we\u2019ll cover the best ways to monetize your newsletter with real-life examples you can use for inspiration. Let\u2019s dive in!<\/p>\n<\/div>\n\n<div id=\"1-premium-newsletter-subscriptions\" name=\"1-premium-newsletter-subscriptions\" data-animate data-destination=\"1-premium-newsletter-subscriptions\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Premium newsletter subscriptions<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>One approach to monetizing your newsletter is to offer a paid subscription that gives people access to premium content. This might include exclusive articles, eBooks, digital templates or even a members-only online discussion forum.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A good way to start a paid newsletter subscription is to have a free version but with limited features. Another way is to offer a free trial. Research has shown that offering free trials converts customers at an <a href=\"https:\/\/databox.com\/converting-trial-users-to-paid-customers\" target=\"_blank\" rel=\"noreferrer noopener\">average rate of 25%<\/a>.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Benefits of this monetization strategy include:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Easily scalable:<\/strong> the effort required to email one person is almost the same as messaging thousands of subscribers.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Generating passive income:<\/strong> By taking advantage of automation, your paid newsletter can earn your money on autopilot, even when you\u2019re busy with other things.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A good example of a subscription newsletter with free and paid plans is <a href=\"https:\/\/stratechery.com\/about\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stratechery<\/a>. They provide an analysis of the strategy and business side of technology and media and the impact of technology on society. Subscribers receive three additional newsletters per week plus access to exclusive interviews.<\/p>\n<\/div>\n\n<div id=\"2-publish-sponsored-content\" name=\"2-publish-sponsored-content\" data-animate data-destination=\"2-publish-sponsored-content\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Publish sponsored content<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This business model involves sharing free content while monetizing through partnering with brands to advertise their products or services.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Unlike ad placements (which we\u2019ll address below), this partnership is usually a long-term agreement based on a mutual relationship, with a reserved spot in the newsletter for the partnering brand.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Benefits of this monetization strategy include:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Building brand relationships: <\/strong>In addition to being compensated for the sponsored content in your newsletter, you are creating a positive relationship with another brand that may result in additional benefits.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Providing value: <\/strong>By connecting your audience with a related brand, you are providing them with information that is relevant to their interests.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A good example is <a href=\"https:\/\/techcabal.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TechCabal<\/a>, a daily newsletter that shares insights from the African tech space. They have a long-term relationship with Flutterwave, who has a reserved space in TechCabal\u2019s newsletter.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"942\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/TechCabal-Example.jpeg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/TechCabal-Example-32x54.jpeg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/TechCabal-Example-200x340.jpeg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/TechCabal-Example-450x764.jpeg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/TechCabal-Example-700x1189.jpeg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/TechCabal-Example.jpeg 942w\"\n            data-width=\"942\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"942\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"3-affiliate-marketing\" name=\"3-affiliate-marketing\" data-animate data-destination=\"3-affiliate-marketing\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Affiliate marketing<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Affiliate marketing spending is expected to reach <a href=\"https:\/\/www.statista.com\/statistics\/693438\/affiliate-marketing-spending\/\" target=\"_blank\" rel=\"noreferrer noopener\">$8.2 billion USD by 2022<\/a>, making this an excellent choice for monetizing your newsletter.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When you join an affiliate program or referral program, you collect a commission from every sale that\u2019s made through your unique URL links. For example, here at Flodesk, we give our members a <a href=\"https:\/\/help.flodesk.com\/en\/articles\/4088662-the-flodesk-affiliate-dashboard\">one-time payment<\/a> of $19 for each person that signs up using their link.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>&nbsp;Benefits of this monetization strategy include:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>High ROI<\/strong>: According to Glassdoor, many affiliate marketers earn between $42,000 and $83,000 annually. That&#8217;s a lot of money to be made from a passive income source.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Little or no skill required<\/strong>: All you need to be able to do is add a link\u2014or even multiple links\u2014to your email newsletter.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In the image below, Flodesk member Salem King, a digital marketing coach, shares an affiliate product link to an email marketing platform in his newsletter. Not only does this provide a source of income for Salem, but it also shares a product that resonates with his subscribers, who are digital creators themselves.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"956\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Salem-King-Example.jpeg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Salem-King-Example-32x54.jpeg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Salem-King-Example-200x335.jpeg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Salem-King-Example-450x753.jpeg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Salem-King-Example-700x1172.jpeg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Salem-King-Example.jpeg 956w\"\n            data-width=\"956\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"956\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To learn more about how to get started with affiliate marketing, read this guide on <a href=\"https:\/\/flodesk.com\/blog\/affiliate-email-marketing\/\">\u200b\u200bHow to Launch an Affiliate Email Marketing Campaign &amp; Boost Commissions.<\/a><\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #c2d7d4; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #c2d7d4;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"4-sell-your-digital-or-physical-productsservices\" name=\"4-sell-your-digital-or-physical-productsservices\" data-animate data-destination=\"4-sell-your-digital-or-physical-productsservices\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. Sell your digital or physical products\/services<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When it comes to marketing digital or physical products, your subscriber list is a very effective asset.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A study \u200cby eMarketer shows that email marketing has an <a href=\"https:\/\/www.emarketer.com\/chart\/251116\/marketing-tactics-that-delivered-best-roi-2021-according-us-marketing-professionals-july-2021-of-respondents\" target=\"_blank\" rel=\"noreferrer noopener\">ROI of 122%<\/a>, compared to 28% for social media and 25% for paid search.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Benefits of this monetization strategy include::<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Increased sales:<\/strong> Your newsletter is received by a niche audience: people who are already interested in your brand and what you offer. This is one of the reasons for that high ROI.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Fostering a connection:<\/strong> Beyond selling to your readers, your newsletter is the bridge that connects you and your audience, helping you develop trusted relationships because they find your products and services truly helpful.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Flodesk member Joelle Elizabeth<strong>,<\/strong> an online business owner, shares her paid course with her newsletter readers. She also fosters connection by offering a freebie: mobile presets to those who purchase before a certain time.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"819\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Joelle-Elizabeth-Example.jpeg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Joelle-Elizabeth-Example-32x63.jpeg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Joelle-Elizabeth-Example-200x391.jpeg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Joelle-Elizabeth-Example-450x879.jpeg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Joelle-Elizabeth-Example-700x1368.jpeg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Joelle-Elizabeth-Example.jpeg 819w\"\n            data-width=\"819\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"819\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"5-provide-ad-space\" name=\"5-provide-ad-space\" data-animate data-destination=\"5-provide-ad-space\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. Provide ad space<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Apart from selling a paid newsletter, joining a referral program and sponsoring partner content, ad placements are one of the most profitable monetization strategies.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There\u2019s a lot of money to be made if you have a viable platform for advertisements\u2014in 2021, Google made over<a href=\"https:\/\/www.statista.com\/statistics\/266249\/advertising-revenue-of-google\/\" target=\"_blank\" rel=\"noreferrer noopener\"> $256 billion <\/a>from ad spaces alone. In addition, <a href=\"https:\/\/www.ana.net\/about\" target=\"_blank\" rel=\"noreferrer noopener\">the Association of National Advertisers<\/a> reports that 66% of consumers have made a purchase online due to an email message.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Benefits of newsletter ads include:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Demonstrable interest<\/strong>: Unlike Google, readers opt-in to receive newsletters via email and are therefore more likely to engage than other channels. This makes newsletter ad placements a sustainable monetization method, so long as you keep choosing ads that resonate with your target audience.&nbsp;&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>High conversion rate:<\/strong> You know what your audience is interested in and what types of products they are likely to buy. You can leverage this knowledge to charge a healthy price when offering ad space.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this example, The Founding Moms<strong>,<\/strong> a newsletter community supporting mom entrepreneurs, offer slots for newsletter ads. They clearly explain their demographics so that potential advertisers are able to offer relevant content.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1600\"\n  data-height=\"1136\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/The-Founding-Moms-Example.jpeg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/The-Founding-Moms-Example-32x23.jpeg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/The-Founding-Moms-Example-200x142.jpeg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/The-Founding-Moms-Example-450x320.jpeg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/The-Founding-Moms-Example-700x497.jpeg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/The-Founding-Moms-Example-1000x710.jpeg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/The-Founding-Moms-Example-1400x994.jpeg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/The-Founding-Moms-Example.jpeg 1600w\"\n            data-width=\"1600\"\n      data-height=\"1136\"\n      data-fit=\"cover\"\n      width=\"1600\"\n      height=\"1136\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Want to sell ad space but not sure how to get started? Use platforms like Letterwell and <a href=\"https:\/\/ampjar.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ampjar<\/a>, two email advertising platforms for small businesses.<\/p>\n<\/div>\n\n<div id=\"6-sell-branded-merch\" name=\"6-sell-branded-merch\" data-animate data-destination=\"6-sell-branded-merch\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">6. Sell branded merch<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019ve built an online community where people feel a sense of belonging, selling branded merchandise is another great way to monetize your newsletter and offer extra value to your loyal fans.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Benefits of this monetization strategy include:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Advertising your brand<\/strong>: Having subscribers wear your merchandise helps expose your brand to a wide variety of people who may not have heard about it otherwise.&nbsp;&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Building a sense of community<\/strong>: Seeing other people wearing the same merch helps give your subscribers a sense of belonging.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Remember TechCabal? They also offer their readers branded merch. This is a great reminder that you can make more money by using more than one monetization strategy.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"948\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/TechCabal-Example-2.jpeg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/TechCabal-Example-2-32x54.jpeg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/TechCabal-Example-2-200x338.jpeg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/TechCabal-Example-2-450x759.jpeg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/TechCabal-Example-2-700x1181.jpeg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/TechCabal-Example-2.jpeg 948w\"\n            data-width=\"948\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"948\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"6-best-practices-for-monetizing-your-newsletter\" name=\"6-best-practices-for-monetizing-your-newsletter\" data-animate data-destination=\"6-best-practices-for-monetizing-your-newsletter\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">6 best practices for monetizing your newsletter<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>At this point, you probably know which method(s) you are going to use to monetize your newsletter. Here are five best practices to help you start implementing them.<\/p>\n<\/div>\n\n<div id=\"create-high-quality-content\" name=\"create-high-quality-content\" data-animate data-destination=\"create-high-quality-content\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Create high-quality content&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This may seem obvious, but it\u2019s important. High-quality content is key to holding your subscribers\u2019 attention and convincing them to keep paying subscription fees, buying digital products or engaging with any monetization strategy you\u2019re working with.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This weekly newsletter by <a href=\"https:\/\/www.densediscovery.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kai Brach<\/a> is an example of high-quality content. It provides actionable advice, helpful article recommendations and tools to stay inspired and productive. It also shares discoveries at the intersection of design, technology, sustainability and culture.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"898\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Kai-Brach-Example.jpeg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Kai-Brach-Example-32x57.jpeg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Kai-Brach-Example-200x356.jpeg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Kai-Brach-Example-450x802.jpeg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Kai-Brach-Example-700x1247.jpeg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Kai-Brach-Example.jpeg 898w\"\n            data-width=\"898\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"898\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"use-an-appealing-design\" name=\"use-an-appealing-design\" data-animate data-destination=\"use-an-appealing-design\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Use an appealing design<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The <a href=\"https:\/\/flodesk.com\/blog\/how-to-format-a-newsletter\/\">appearance of your newsletter<\/a> has a big impact on its success. In his case study on the value of design in email marketing, <a href=\"https:\/\/andybirchwood.com\/case-study-email.html\" target=\"_blank\" rel=\"noreferrer noopener\">Andy Birchwood<\/a> recorded a 5x increase in the open rate and 40% increase in the click conversion rate after redesigning a newsletter for Thomas Cook Airlines.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You may be wondering if you have the skills to design fully <a href=\"https:\/\/flodesk.com\/blog\/email-optimization\/\">optimized emails<\/a>. The good news is that the days when you need to know how to code to achieve this are long gone. Today, services like Flodesk help small business owners like you create stunning emails using trendy templates.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Flodesk member Yadah, an e-learning coach, shared her experience: \u201cI&#8217;ve loved how easy it has been to create beautiful emails without having to know any code. The tutorials have been a major time-saver and there are loads of examples to get design inspiration from.\u201d<\/p>\n<\/div>\n\n<div id=\"find-the-best-time-to-send-your-newsletter\" name=\"find-the-best-time-to-send-your-newsletter\" data-animate data-destination=\"find-the-best-time-to-send-your-newsletter\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Find the best time to send your newsletter<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To give your newsletters the best chance of being opened, you need to figure out the best time to send them. The image below shows how delivery and open rates are affected by sending emails at different times.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1600\"\n  data-height=\"1136\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Flodesk-Analytics-Page.jpeg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Flodesk-Analytics-Page-32x23.jpeg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Flodesk-Analytics-Page-200x142.jpeg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Flodesk-Analytics-Page-450x320.jpeg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Flodesk-Analytics-Page-700x497.jpeg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Flodesk-Analytics-Page-1000x710.jpeg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Flodesk-Analytics-Page-1400x994.jpeg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Flodesk-Analytics-Page.jpeg 1600w\"\n            data-width=\"1600\"\n      data-height=\"1136\"\n      data-fit=\"cover\"\n      width=\"1600\"\n      height=\"1136\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To find the best time for your audience, try sending your emails at different times and pay attention to how this affects your open rates. Once you\u2019ve locked in a time, your readers will know when to expect your emails and can anticipate receiving the valuable content you&#8217;re sharing with them.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Whatever newsletter monetization method you choose, automation is a good tool to help you get the most out of your newsletters for the least amount of effort. This involves setting up an automated email sequence, called a workflow, that sends emails to your subscribers at specific times or in response to specific inputs.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Research shows that <a href=\"https:\/\/www.invespcro.com\/blog\/marketing-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">80% of marketing automation users<\/a> saw an increase in the number of leads after using marketing automation software.\u00a0These tools also enable you to send out <a href=\"https:\/\/flodesk.com\/blog\/lead-nurturing-email-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">lead-nurturing emails<\/a> so much more easily.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To learn more about automating your email newsletter, read this article on <a href=\"https:\/\/www.byrosanna.co.uk\/blog\/flodesk-workflows-automate-email-marketing\">How To Set up a Workflow in Flodesk to Automate your Email Marketing<\/a>.<\/p>\n<\/div>\n\n<div id=\"segment-your-list-for-better-targeting\" name=\"segment-your-list-for-better-targeting\" data-animate data-destination=\"segment-your-list-for-better-targeting\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Segment your list for better targeting<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Segmenting your email list helps you ensure that you are sending people content that is relevant to them. And this makes a difference\u2014<a href=\"https:\/\/www.epsilon.com\/us\/about-us\/pressroom\/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences\" target=\"_blank\" rel=\"noreferrer noopener\">80% of consumers <\/a>say they are more likely to purchase from a brand that provides a personalized experience.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Segmenting your list isn\u2019t difficult. Start by using the data you have available to you to break your audience into groups: age ranges, gender, location, purchase history, whatever categories make the most sense for your list.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Then, turn these groups into separate email lists. You can then send separate campaigns to each group, ensuring you address their specific interests.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this newsletter, Flodesk member Leslie from <a href=\"https:\/\/www.7wayfinders.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">7Wayfinders<\/a> shows her target audience, parents with young children, that it\u2019s possible to travel as a family.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1364\"\n  data-height=\"1350\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/7-Wayfinders-Example.jpeg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/7-Wayfinders-Example-32x32.jpeg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/7-Wayfinders-Example-200x198.jpeg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/7-Wayfinders-Example-450x445.jpeg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/7-Wayfinders-Example-700x693.jpeg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/7-Wayfinders-Example-1000x990.jpeg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/7-Wayfinders-Example.jpeg 1364w\"\n            data-width=\"1364\"\n      data-height=\"1350\"\n      data-fit=\"cover\"\n      width=\"1364\"\n      height=\"1350\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To learn more about sending targeted emails, read this blog post on<a href=\"https:\/\/flodesk.com\/blog\/targeted-email-marketing\/\"> How to Use Targeted Email Marketing to Boost Conversion Rates<\/a>.<\/p>\n<\/div>\n\n<div id=\"grow-your-email-list\" name=\"grow-your-email-list\" data-animate data-destination=\"grow-your-email-list\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Grow your email list<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>No matter which monetization method you choose, it\u2019s only as good as your email list. It\u2019s simple math. You\u2019ll get more revenue from 1,000 subscribers than you will from 100.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>One great way to <a href=\"https:\/\/flodesk.com\/blog\/email-marketing-lead-generation\/\">generate email leads<\/a> and build your list is to offer people value just for signing up. <a href=\"https:\/\/www.statista.com\/statistics\/500873\/consumer-preferences-for-brand-s-emails-in-the-united-kingdom-uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">In one survey<\/a>, 57% of respondents said they liked receiving brand emails specifically because they contained offers.<br>Your newsletter signup form will also have an impact on how effective you are at <a href=\"https:\/\/flodesk.com\/blog\/how-to-build-an-email-list\/\">building your email list<\/a>. For more information on how to create a killer signup form, check out <a href=\"https:\/\/flodesk.com\/blog\/newsletter-signup-examples\/\">7 Newsletter Signup Form Examples to Grow Your Email List<\/a>.<\/p>\n<\/div>\n\n<div id=\"keep-improving\" name=\"keep-improving\" data-animate data-destination=\"keep-improving\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Keep improving<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Studies show that <a href=\"https:\/\/c1.sfdcstatic.com\/content\/dam\/web\/en_us\/www\/documents\/research\/salesforce-state-of-the-connected-customer-4th-ed.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">89% of consumers<\/a> are more likely to make another purchase after having a positive customer service experience. So, treat your newsletter like a product and your subscribers like customers.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>One aspect of customer service is constantly looking for ways to improve your newsletter to ensure your readers are getting the best possible experience. Ask yourself the following questions:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>How can I be better than the other paid options available?<\/li>\n\n\n\n<li>What extra features can I include in my newsletter to improve the subscriber\u2019s experience?<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Any time you make a change to your newsletter, pay attention to your open and click-through rates. Do they go up or down? This tells you whether the change was a success or not.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em><strong>Read next: <\/strong><a href=\"https:\/\/flodesk.com\/blog\/loyalty-program-email-examples\/\">Loyalty Program Email Examples &amp; Templates<\/a> to Connect with Customers<\/em><\/p>\n<\/div>\n\n<div id=\"conclusion\" name=\"conclusion\" data-animate data-destination=\"conclusion\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>At this point, you know how to monetize your newsletter, and you may have even picked out the method(s) that should work best for you. Now for the tricky part: putting all this knowledge to use.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Thankfully, monetizing your newsletter doesn\u2019t have to be difficult. With Flodesk\u2019s pre-existing templates, you can design emails people love to receive. And unlike many of its competitors, Flodesk offers a unique flat pricing model that says the same even as your list grows. <a href=\"https:\/\/app.flodesk.com\/sign-up\">Sign up for a free trial<\/a> to see the benefits for yourself.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2160\"\n  data-height=\"2160\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-32x32.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-200x200.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-450x450.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-700x700.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1000x1000.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1400x1400.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1800x1800.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080.jpg 2160w\"\n            data-width=\"2160\"\n      data-height=\"2160\"\n      data-fit=\"cover\"\n      width=\"2160\"\n      height=\"2160\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>There is no better time to learn how to monetize your email newsletters. In 2020 alone, digital subscription circulation grew by 3.3% worldwide, with retention rates exceeding 96%.&nbsp; Besides helping you grow your audience and diversify revenue streams, email marketing offers a high return on investment: $40 for every $1 spent.&nbsp; There are several methods [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94],"tags":[15,30],"table_tags":[],"class_list":["post-3353","post","type-post","status-publish","format-standard","hentry","category-selling-with-email","tag-best-practices","tag-lists"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Monetize a Newsletter: 6 Proven Methods (&amp; Examples)<\/title>\n<meta name=\"description\" content=\"Learning how to monetize a newsletter? Use our framework to turn your newsletter from a simple email to a lucrative business or side hustle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/how-to-monetize-a-newsletter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Monetize a Newsletter: 6 Proven Methods (&amp; Examples)\" \/>\n<meta property=\"og:description\" content=\"Learning how to monetize a newsletter? Use our framework to turn your newsletter from a simple email to a lucrative business or side hustle.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/flodesk.com\/blog\/how-to-monetize-a-newsletter\/\" \/>\n<meta property=\"og:site_name\" content=\"Flodesk\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-01T22:37:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-29T18:33:48+00:00\" \/>\n<meta name=\"author\" content=\"Victor Ijidola\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Victor Ijidola\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/flodesk.com\/blog\/how-to-monetize-a-newsletter\/\",\"url\":\"https:\/\/flodesk.com\/blog\/how-to-monetize-a-newsletter\/\",\"name\":\"How to Monetize a Newsletter: 6 Proven Methods (& Examples)\",\"isPartOf\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#website\"},\"datePublished\":\"2022-04-01T22:37:00+00:00\",\"dateModified\":\"2026-04-29T18:33:48+00:00\",\"author\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/25eb9015bd7113b008952b0ca4fa27d2\"},\"description\":\"Learning how to monetize a newsletter? 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