{"id":3326,"date":"2024-03-04T05:50:02","date_gmt":"2024-03-04T13:50:02","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=3326"},"modified":"2026-04-29T10:11:04","modified_gmt":"2026-04-29T18:11:04","slug":"how-to-build-an-email-list","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/how-to-build-an-email-list\/","title":{"rendered":"20 simple ways to grow your email list"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/flodesk.com\/blog\/small-business-email-marketing\/\">Email marketing<\/a> generates as much as a <a href=\"https:\/\/www.statista.com\/statistics\/804656\/email-roi-perception\/\">3,600% return on investment<\/a> (ROI). That means on average, every dollar that businesses spend on their email marketing efforts becomes $36 in income.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Of course, to harness the power of email marketing for your small business and take advantage of this fantastic marketing opportunity, you need an email list.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you haven\u2019t already got one, don&#8217;t worry. We\u2019ve put together this comprehensive guide on how to grow your email list and included some key best practices to keep it in top shape over time.<\/p>\n<\/div>\n\n<div id=\"why-build-an-email-list\" name=\"why-build-an-email-list\" data-animate data-destination=\"why-build-an-email-list\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>Why build an email list?<\/strong><\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Building an email list allows you to create and foster connections with your audience through strategic email marketing. Your list gives you a direct path to your subscriber&#8217;s inboxes\u2014where your content can take center stage, even as a small business owner. Away from the noise of the online space, you\u2019re perfectly positioned to capture attention and earn your audiences\u2019 trust while doing it.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are just a few of the benefits of building a healthy email list.<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Boost your sales potential: <\/strong>Email is a top platform for <a href=\"https:\/\/flodesk.com\/blog\/email-marketing-lead-generation\/\">lead generation<\/a>.<strong> <\/strong>Subscribers are more likely to become buyers\u2014by signing up, they\u2019ve expressed interest in your brand.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Cut down advertising costs: <\/strong>Unlike Facebook, Instagram, or Google Ads where targeting is based on profiling, you know you\u2019re marketing to an engaged audience with email that results in a high <a href=\"https:\/\/flodesk.com\/blog\/newsletter-cost\/\">ROI<\/a>.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Deeper, more loyal customer relationships: <\/strong>Personalization in email marketing allows you to address your audience by name and automate emails based on their interactions with your brand, ultimately earning their trust.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Encourage return visitors to your website<\/strong>: You can lose website visitors to the internet black hole. Or you can capture their email addresses and send them great content that steers them back to your website.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Own your contact list: <\/strong>Unlike social algorithms, which constantly change and impact your online visibility, your email list is yours to keep and grow.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"how-to-build-your-email-list-on-a-startup-budget\" name=\"how-to-build-your-email-list-on-a-startup-budget\" data-animate data-destination=\"how-to-build-your-email-list-on-a-startup-budget\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>How to build your email list on a startup budget<\/strong><\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>All too often, entrepreneurs hesitate to build their email lists. Whether due to time or budget constraints, uncertainty around how to grow and manage an email list, or an ongoing battle with imposter syndrome, something holds them back&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>But the best part of building an email list and marketing to subscribers is that it\u2019s equally accessible and powerful for everyone\u2014even small businesses just getting started. All you really need is the right tools for the job.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>\u201cYou don\u2019t need a big marketing budget to be successful with email marketing. The beauty of email is that no matter your size\u2014whether you\u2019re a small business or a billion-dollar brand\u2014you\u2019re going to get the exact same spot in the inbox.&nbsp;<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Regardless of your budget, you can start growing your email list with free tools like Flodesk Forms. Leverage opt-in forms across your brand touchpoints, like your social profiles and website, to turn your audience into subscribers you can market to directly.\u201d<\/em> \u2014Jordyn Kerr, Flodesk Content Marketing Manager<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can get started with free tools, like a Flodesk Link in bio, which lets you capture your followers\u2019 emails right from your social media profiles. You can start a newsletter, offer a freebie, or share your links in a beautifully designed form that matches your brand. The best part? You don\u2019t need a website. Opt-in forms like the Flodesk Link in bio are fully hosted.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can also use forms, like embedded inlines, landing pages, or popups strategically on (or off) your website to encourage signups. Ask for your audience\u2019s <a href=\"https:\/\/help.flodesk.com\/en\/articles\/5499288-how-to-use-preferences-on-forms\">personal preferences<\/a>, embed or share your form directly, and use analytics to measure performance.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><br><em>Don\u2019t have a website for your online business? Get more tactics to grow your subscriber base in our course on <\/em><a href=\"https:\/\/university.flodesk.com\/how-to-build-an-email-list-without-a-website\"><em>how to build an email list without a website<\/em><\/a><em>.<\/em><\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #6B1030; color:#D8B0D3;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Turn followers into subscribers with a Flodesk Link in bio<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Capture followers\u2019 emails right from your social profiles to grow your list.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #FFFFFF; color: #000000;\">\n\t\t\t\tCreate yours free\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"b2c-vs-b2b-email-marketing\" name=\"b2c-vs-b2b-email-marketing\" data-animate data-destination=\"b2c-vs-b2b-email-marketing\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>B2C vs. B2B email marketing&nbsp;<\/strong><\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Depending on whether you\u2019re in the business-to-consumer (B2C) or business-to-business (B2B) space, your approach to list growth and email marketing is going to be different. Understanding these differences will help you craft effective strategies for your audience.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For B2C brands, list growth often centers around incentivizing signups to a broader audience on social media or e-commerce platforms. To prompt engagement, B2C email marketing is typically more visually appealing and emotionally charged. The focus is on promotions, storytelling, and building brand loyalty.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>On the other hand, B2B brands\u2019 emphasis is on building relationships with decision-makers at their target businesses. List growth relies on networking, industry events, and personalized outreach. Content typically focuses on providing valuable business solutions.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Let\u2019s take a quick look at the three best list growth tactics for each space.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<div class=\"wptb-table-container wptb-table-10520\"><div class=\"wptb-table-container-matrix\" id=\"wptb-table-id-10520\" data-wptb-version=\"1.4.13\" data-wptb-pro-status=\"false\"><table class=\"wptb-preview-table wptb-element-main-table_setting-10468\" data-reconstraction=\"1\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-table-tds-sum-max-width=\"394\" data-wptb-cells-width-auto-count=\"3\" data-wptb-horizontal-scroll-status=\"false\" data-wptb-extra-styles=\"LyogRW50ZXIgeW91ciBjdXN0b20gQ1NTIHJ1bGVzIGhlcmUgKi8=\" role=\"table\" data-wptb-header-background-color=\"#F5A6239E\" data-wptb-even-row-background-color=\"#FFFFFFFF\" data-wptb-odd-row-background-color=\"#FFFFFFFF\" data-table-columns=\"3\"><tbody><tr class=\"wptb-row\" style=\"background-color: rgba(245, 166, 35, 0.62);\"><td class=\"wptb-cell\" data-y-index=\"0\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-597\" style=\"color: rgb(0, 0, 0); font-size: 12px;\"><div class=\"\" style=\"position: relative;\"><p><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"0\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-598\" style=\"color: rgb(0, 0, 0); font-size: 17px;\"><div class=\"\" style=\"position: relative;\"><p><strong>B2C<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"0\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-599\" style=\"color: rgb(0, 0, 0); font-size: 17px;\"><div class=\"\" style=\"position: relative;\"><p><strong> B2B<\/strong><\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color: undefined; background-color: rgb(255, 255, 255);\"><td class=\"wptb-cell\" data-y-index=\"1\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-600\" style=\"color: rgb(0, 0, 0); font-size: 16px;\"><div class=\"\" style=\"position: relative;\"><p><strong> Collect subscribers on autopilot<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"1\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-608\" style=\"color: rgb(0, 0, 0); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p> Add a beautiful, branded Flodesk Link in bio to your socials to automatically capture emails to your list. Turn followers into subscribers and drive traffic to your most important links.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"1\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-611\" style=\"color: rgb(0, 0, 0); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Create a free tool (like a calculator, template, or guide) and gate it behind a signup form.<\/p><p><br>Maximize your list-building opportunities with a Link in bio to move your social audience to your email list.<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color: undefined; background-color: rgb(255, 255, 255);\"><td class=\"wptb-cell\" data-y-index=\"2\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-603\" style=\"color: rgb(0, 0, 0); font-size: 16px;\"><div class=\"\" style=\"position: relative;\"><p><strong> Target your ideal audience<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"2\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-609\" style=\"color: rgb(0, 0, 0); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p> Identify your most valuable content and add inline and popup forms to encourage signups.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"2\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-612\" style=\"color: rgb(0, 0, 0); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p> Create a referral program, enabling your current customers to drive more interest in your brand and get rewarded for it.&nbsp;<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color: undefined; background-color: rgb(255, 255, 255);\"><td class=\"wptb-cell\" data-y-index=\"3\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-606 edit-active\" style=\"color: rgb(0, 0, 0); font-size: 16px;\"><div class=\"\" style=\"position: relative;\"><p><strong> Show your expertise in your field<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"3\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-610\" style=\"color: rgb(0, 0, 0); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p> Use social proof such as reviews or testimonials on your signup forms to highlight how your product or service helped them to overcome a problem they&rsquo;ve been experiencing.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"3\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-613\" style=\"color: rgb(0, 0, 0); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p> Run a webinar or podcast where your audience has to sign up for access. Make it a regular event with practical insights that other professionals can benefit from.<\/p><\/div><\/div><\/td><\/tr><\/tbody><\/table><\/div><\/div>\n\n<\/div>\n\n<div id=\"how-to-grow-your-email-list\" name=\"how-to-grow-your-email-list\" data-animate data-destination=\"how-to-grow-your-email-list\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>How to grow your email list<\/strong><\/h2>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"748\"\n  data-height=\"445\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/OnTheList.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/OnTheList-32x19.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/OnTheList-200x119.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/OnTheList-450x268.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/OnTheList-700x416.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/OnTheList.png 748w\"\n            data-width=\"748\"\n      data-height=\"445\"\n      data-fit=\"cover\"\n      width=\"748\"\n      height=\"445\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Growing an email list is a big undertaking, especially if you\u2019re doing it from scratch. Use these strategies to build a successful email list and, by extension, a thriving business.<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li><a href=\"#import\">Import your subscribers<\/a><\/li>\n\n\n\n<li><a href=\"#optinform\">Create an eye-catching opt-in form<\/a><\/li>\n\n\n\n<li><a href=\"#websiteform\">Add a pop-up form to your website<\/a><\/li>\n\n\n\n<li><a href=\"#socialmedia\">Promote your list on social media<\/a><\/li>\n\n\n\n<li><a href=\"#linkinbio\">Add a link in bio to your socials<\/a><\/li>\n\n\n\n<li><a href=\"#ctas\">Relate blog post CTAs to your list<\/a><\/li>\n\n\n\n<li><a href=\"#checkout\">Ask customers to join your list during checkout<\/a><\/li>\n\n\n\n<li><a href=\"#optin\">Offer something valuable for opting-in<\/a><\/li>\n\n\n\n<li><a href=\"#referralprogram\">Consider referral programs<\/a><\/li>\n\n\n\n<li><a href=\"#hostwebinar\">Host a webinar<\/a><\/li>\n\n\n\n<li><a href=\"#freetool\">Create a gated tool<\/a><\/li>\n\n\n\n<li><a href=\"#waitlist\">Open a waitlist<\/a><\/li>\n\n\n\n<li><a href=\"#newsletter\">Start a newsletter<\/a><\/li>\n\n\n\n<li><a href=\"#limitedoffer\">Set up a limited-time offer<\/a><\/li>\n\n\n\n<li><a href=\"#focus\">Focus your email list<\/a><\/li>\n\n\n\n<li><a href=\"#voicetone\">Pinpoint your target audience<\/a><\/li>\n\n\n\n<li><a href=\"#welcomecampaign\">Send a welcome campaign<\/a><\/li>\n\n\n\n<li><a href=\"#userexperience\">Keep UX front of mind<\/a><\/li>\n\n\n\n<li><a href=\"#listclean\">Clean up your list<\/a><\/li>\n\n\n\n<li><a href=\"#emailmarketingsoftware\">Use great software<\/a><\/li>\n<\/ol>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><\/p>\n<\/div>\n\n<div id=\"1-import-any-existing-subscribers-and-make-sure-they-opt-in\" name=\"1-import-any-existing-subscribers-and-make-sure-they-opt-in\" data-animate data-destination=\"1-import-any-existing-subscribers-and-make-sure-they-opt-in\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"import\">1. <strong>&nbsp;Import any existing subscribers <em>(and make sure they opt-in!)<\/em><\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You might not necessarily be starting your list from zero, even if you think you are. Make sure you add any email addresses you already have to your subscriber list before thinking about capturing new ones.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For example, you might have existing email addresses if you:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Previously had an account with another email service provider and are migrating to a new one<\/li>\n\n\n\n<li>Run a brick-and-mortar shop or online business, and have email addresses in your point-of-sale (POS) system<\/li>\n\n\n\n<li>Have online documents or physical lists of people who are interested in your product or have previously purchased it<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Keep in mind that you\u2019ll need to ask these people to opt-in to your email list, even if you already have their email addresses. Not only does this follow general email marketing best practices, but it keeps you compliant with privacy regulations.<\/p>\n<\/div>\n\n<div id=\"2-make-an-eye-catching-opt-in-form\" name=\"2-make-an-eye-catching-opt-in-form\" data-animate data-destination=\"2-make-an-eye-catching-opt-in-form\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"optinform\">2. Make an eye-catching opt-in form<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"723\"\n  data-height=\"566\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/OptInForm.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/OptInForm-32x25.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/OptInForm-200x157.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/OptInForm-450x352.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/OptInForm-700x548.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/OptInForm.png 723w\"\n            data-width=\"723\"\n      data-height=\"566\"\n      data-fit=\"cover\"\n      width=\"723\"\n      height=\"566\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Opt-in forms are flexible tools that you can use to build your email list. All you need is a great sign-up incentive to go with it.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>One idea is to offer potential subscribers a freebie such as a discount code or expert guide, like in the example above, as a motivator. You can also pique people\u2019s interest by sharing the value you consistently deliver to your email subscribers.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re not sure how to begin designing your opt-in form, you\u2019re in luck.<a href=\"https:\/\/flodesk.com\/\"> Flodesk<\/a> has gorgeous signup form templates that help you put together a beautiful form with minimal time and effort.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Flodesk opt-in forms are also simple to share via a link, so you can capture email addresses everywhere: <em>in emails, on your website, on social media pages, on landing pages, in Facebook groups, and more.<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you need some design inspiration, take a peek at our<a href=\"https:\/\/flodesk.com\/blog\/newsletter-signup-examples\/\"> top signup form examples<\/a>.<\/p>\n<\/div>\n\n<div id=\"3-add-a-tasteful-popup-form-to-your-website\" name=\"3-add-a-tasteful-popup-form-to-your-website\" data-animate data-destination=\"3-add-a-tasteful-popup-form-to-your-website\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"websiteform\">3. <strong>Add a tasteful popup form to your website<\/strong><\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"350\"\n  data-height=\"272\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Popup-Example.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Popup-Example-32x25.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Popup-Example-200x155.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Popup-Example.png 350w\"\n            data-width=\"350\"\n      data-height=\"272\"\n      data-fit=\"cover\"\n      width=\"350\"\n      height=\"272\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Popup forms appear at a set time after a person lands on a webpage. The idea is to give your audience time to explore your site and get to know what you\u2019re about before asking them to sign up.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can also time a popup to appear when a reader shows exit intent, such as moving their cursor toward the close browser button.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Popups are a fantastic way to<a href=\"https:\/\/flodesk.com\/blog\/can-your-website-be-your-list-growth-engine\/\"> turn website visitors into new subscribers<\/a>, but it\u2019s important to use them correctly. Be sure to keep these best practices in mind:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Only include one popup on your webpage:<\/strong> Popups are great at communicating information, but adding too many to a single page can interrupt the customer journey and cause people to navigate away.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Ensure your popup is consistent with your branding: <\/strong>Popups are most effective when they\u2019re designed well and appear like an extension of your website.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Make your popup easy to close:<\/strong><em> <\/em>Don\u2019t<em> \u201ctrap\u201d <\/em>your visitors with popups. They should be easy to close or navigate away from if someone isn\u2019t interested.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/flodesk.com\/\">Flodesk<\/a> has a built-in popup form builder, so adding a popup to your website has never been easier. Simply customize one of our stunning, ready-to-use popup form templates, copy and paste one snippet of code into your website editor, and you\u2019ll be ready to start collecting your next visitor\u2019s email address.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Take a look at these <a href=\"https:\/\/flodesk.com\/blog\/\/website-popup-examples\">website popup examples<\/a> for some inspiration on what to do on your site.<\/p>\n<\/div>\n\n<div id=\"4-promote-your-email-list-on-social-media-channels\" name=\"4-promote-your-email-list-on-social-media-channels\" data-animate data-destination=\"4-promote-your-email-list-on-social-media-channels\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"socialmedia\">4. Promote your email list on social media channels<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The most straightforward way to promote your email newsletter on social media is by including a <a href=\"https:\/\/flodesk.com\/link-in-bio\">Flodesk Link in bio<\/a> that leads to your opt-in form. But that\u2019s not all.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To <em>really <\/em>motivate your audience to join your email newsletter, catch their attention by explaining <em>why <\/em>they should sign up. Be very clear about the valuable content, advantages, and benefits they\u2019ll get by becoming one of your email subscribers.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This combination of <a href=\"https:\/\/flodesk.com\/blog\/social-media-and-email-marketing-the-smb-marketing-dream-team\/\">social media and email marketing<\/a> is wonderful because it provides your business with more opportunities to connect with your target audience. For example, you can use Instagram Stories to hype up your email list and motivate sign-ups. Tease upcoming launches and promotions and hint that your email subscribers will have first access to all the details. You can even add Instagram story stickers that link directly to your opt-in form.<\/p>\n<\/div>\n\n<div id=\"5-add-a-link-in-bio-to-your-socials\" name=\"5-add-a-link-in-bio-to-your-socials\" data-animate data-destination=\"5-add-a-link-in-bio-to-your-socials\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"linkinbio\"><strong>5. Add a link in bio to your socials<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A link in bio is a custom link that sits above the fold on your social profiles. With a Flodesk Link in bio, the link leads to a form where followers can sign up for your email newsletter, explore any special offers, or browse through links to any other content you want to promote.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The real power of the Link in bio is its beautiful on-brand design. You can select one of Flodesk\u2019s gorgeous templates and then customize it with your brand\u2019s colors and font. Then, add your image and your signature, and write a heartfelt bio to really connect with your audience.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><br>In the example below, Taylor Loren uses her Link in bio to create a sense of urgency around her <a href=\"https:\/\/www.taylorloren.co\/courses\/instagram-reels-course\">Instagram Reels course<\/a>. People can enter their email addresses to join the waitlist, giving Taylor the opportunity to send marketing teasers for the course and build excitement.&nbsp;<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1186\"\n  data-height=\"923\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2023-11-16-114111.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2023-11-16-114111-32x25.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2023-11-16-114111-200x156.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2023-11-16-114111-450x350.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2023-11-16-114111-700x545.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2023-11-16-114111-1000x778.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2023-11-16-114111.png 1186w\"\n            data-width=\"1186\"\n      data-height=\"923\"\n      data-fit=\"cover\"\n      width=\"1186\"\n      height=\"923\"\n      loading=\"eager\"\n      alt=\"Reels course link in bio\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n\n<div class=\"cta-button-block\">\n\n\t<button class=\"cta-button-block__button\" style=\"background-color: #F04C2D; color: #FFFFFF;\">\n\t\t\t\t\t<a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t\tGet started\u2014it\u2019s free.\t\t\t<\/a>\n\t\t\t<\/button>\n\n<\/div>\n\n<div id=\"6-relate-blog-post-ctas-to-your-email-list\" name=\"6-relate-blog-post-ctas-to-your-email-list\" data-animate data-destination=\"6-relate-blog-post-ctas-to-your-email-list\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"ctas\">6. Relate blog post CTAs to your email list<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If someone is reading one of your blog posts, they\u2019re probably already interested in what your company has to say. Why not leverage that interest and convert your readers into email subscribers with a powerful CTA?<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Imagine you\u2019re a wedding stylist who wrote an excellent, visual blog post on choosing a color palette for a wedding. Your readers would likely be brides, grooms, or couples eager to visualize their big day and get some expert assistance.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>That means that they would be fantastic new subscribers to your email list!<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Seize this opportunity by adding some call-to-action buttons throughout your blog post, inviting people to join your subscriber list.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here\u2019s an example:<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>\u201cI\u2019ve helped more than 100 couples bring their dream wedding to life. Become part of my email community for exclusive content that\u2019ll inspire and guide you in crafting the perfect vision for your special day.\u201d<\/em><\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #6b1030; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Send emails people love to get<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Flodesk\u2019s affordable, transparent pricing puts small business owners first\u2014always.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #6b1030;\">\n\t\t\t\tStart for free\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"7-ask-customers-to-opt-in-to-your-email-list-during-the-checkout-process\" name=\"7-ask-customers-to-opt-in-to-your-email-list-during-the-checkout-process\" data-animate data-destination=\"7-ask-customers-to-opt-in-to-your-email-list-during-the-checkout-process\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"checkout\">7. <strong>&nbsp;Ask customers to opt-in to your email list during the checkout process<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Customers almost always have to submit their email addresses when concluding the checkout process at an e-commerce store. This is a great opportunity to ask them to opt-in to your email list and give consent to receive a wider range of email content.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>On this checkout page, the customer is prompted to \u201cSubscribe to my amazing weekly long newsletter\u201d right after entering their delivery information. The opt-in fits seamlessly into the checkout process. They\u2019re already asking for an email and payment information\u2014so it feels like a natural progression for the customer.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"836\"\n  data-height=\"744\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2024-03-04-at-14.49.47.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2024-03-04-at-14.49.47-32x28.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2024-03-04-at-14.49.47-200x178.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2024-03-04-at-14.49.47-450x400.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2024-03-04-at-14.49.47-700x623.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2024-03-04-at-14.49.47.png 836w\"\n            data-width=\"836\"\n      data-height=\"744\"\n      data-fit=\"cover\"\n      width=\"836\"\n      height=\"744\"\n      loading=\"eager\"\n      alt=\"Flodesk checkout page\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Even though many companies automatically add customers to their subscriber lists after they make a purchase, it\u2019s best to ask for express consent. This will result in fewer unsubscribes and complaints down the road.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It\u2019s also a great idea to ask customers to specify their email marketing preferences at this stage. This way, they can specifically opt-in to the communications they\u2019re most interested in receiving.<\/p>\n<\/div>\n\n<div id=\"8-offer-something-valuable-in-exchange-for-opting-in\" name=\"8-offer-something-valuable-in-exchange-for-opting-in\" data-animate data-destination=\"8-offer-something-valuable-in-exchange-for-opting-in\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"optin\">8. <strong>Offer something valuable in exchange for opting-in<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>One of the oldest tricks in the email list-building book is also one of the most effective. To motivate potential customers to join your subscriber list, offer them something of value in exchange for their email address.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are some of the most common exchanges businesses make in return for opting-in:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>A discount code<em> <\/em>for a first purchase<\/li>\n\n\n\n<li>A freebie or other gift<\/li>\n\n\n\n<li>Exclusive access to a new product launch or sale<\/li>\n\n\n\n<li>A free product trial or session<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Valuable content<em> <\/em>like guides, templates, calculators, eBooks, and white papers that are not publicly available<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1896\"\n  data-height=\"920\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2023-11-09-145638.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2023-11-09-145638-32x16.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2023-11-09-145638-200x97.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2023-11-09-145638-450x218.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2023-11-09-145638-700x340.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2023-11-09-145638-1000x485.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2023-11-09-145638-1400x679.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2023-11-09-145638-1800x873.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2023-11-09-145638.png 1896w\"\n            data-width=\"1896\"\n      data-height=\"920\"\n      data-fit=\"cover\"\n      width=\"1896\"\n      height=\"920\"\n      loading=\"eager\"\n      alt=\"Opt-in gift email\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"9-consider-referral-programs\" name=\"9-consider-referral-programs\" data-animate data-destination=\"9-consider-referral-programs\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"referralprogram\">9. Consider referral programs<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Referral programs are initiatives where businesses reward their customers for recommending their brand to other people in their network. For instance, a company might offer a discount to a customer who successfully refers a friend or family member who ends up making a purchase.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>These programs are a win-win-win situation. The customer gets access to some kind of perk, the business expands its audience, and the referred potential customer discovers a product or service that might be useful to them.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This same principle could easily be applied to email list building. If one of your customers spreads the word about your business and gets people from their network to opt-in to your email list, offer them some kind of reward or benefit.<\/p>\n<\/div>\n\n<div id=\"10-run-a-webinar\" name=\"10-run-a-webinar\" data-animate data-destination=\"10-run-a-webinar\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"hostwebinar\">10. Run a webinar<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Webinars are underrated <a href=\"https:\/\/flodesk.com\/blog\/email-collection-tools\">email collection tools<\/a> that can make a serious impact on list growth. If you consider yourself an expert in your niche and have information to share with your community, put together a webinar. Spread your knowledge far and wide while adding subscribers to your list.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Start collecting email addresses with your webinar registration list. Create a landing page or signup form and ask participants to enter their contact information to receive your webinar link and access it when it begins.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1877\"\n  data-height=\"918\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/ouischool.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/ouischool-32x16.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/ouischool-200x98.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/ouischool-450x220.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/ouischool-700x342.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/ouischool-1000x489.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/ouischool-1400x685.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/ouischool-1800x880.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/ouischool.png 1877w\"\n            data-width=\"1877\"\n      data-height=\"918\"\n      data-fit=\"cover\"\n      width=\"1877\"\n      height=\"918\"\n      loading=\"eager\"\n      alt=\"Webinar email example\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Webinars also provide a great opportunity to market yourself to your target audience. Anyone listening in can get to know you and understand the kind of value they can expect to receive if they stay on your email list.<\/p>\n<\/div>\n\n<div id=\"11-create-a-free-tool-gated-behind-an-opt-in-form\" name=\"11-create-a-free-tool-gated-behind-an-opt-in-form\" data-animate data-destination=\"11-create-a-free-tool-gated-behind-an-opt-in-form\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"freetool\">11. Create a free tool gated behind an opt-in form<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Gated tools are popular in the B2B context. They\u2019re business freebies that are usually designed to save people time or money or to solve a specific pain point they\u2019re facing.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Access to these tools is behind an opt-in form, where your audience has to exchange some key information. Forms always ask for a first name and email. Sometimes, they may include more detail, like job title, industry, and company size.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are some examples of gated tools:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Courses<\/li>\n\n\n\n<li>Quizzes<\/li>\n\n\n\n<li>Productivity templates<\/li>\n\n\n\n<li>Free trials<\/li>\n\n\n\n<li>Budgeting spreadsheets<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"12-open-a-waitlist\" name=\"12-open-a-waitlist\" data-animate data-destination=\"12-open-a-waitlist\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"waitlist\">12. Open a waitlist<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As a small business, you may need to gauge demand around your course, seminar, event, or other product you\u2019re promoting. Try opening a waitlist to test the waters, and build your list in the process.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you receive a solid response, you know you\u2019re on to something and have validated your idea for a great event, product, or service. If the response is slow, consider focusing your promotional efforts on growing interest before your release date.&nbsp;<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1916\"\n  data-height=\"957\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2023-11-02-113523.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2023-11-02-113523-32x16.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2023-11-02-113523-200x100.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2023-11-02-113523-450x225.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2023-11-02-113523-700x350.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2023-11-02-113523-1000x499.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2023-11-02-113523-1400x699.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2023-11-02-113523-1800x899.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2023-11-02-113523.png 1916w\"\n            data-width=\"1916\"\n      data-height=\"957\"\n      data-fit=\"cover\"\n      width=\"1916\"\n      height=\"957\"\n      loading=\"eager\"\n      alt=\"waitlist email\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"13-start-a-newsletter\" name=\"13-start-a-newsletter\" data-animate data-destination=\"13-start-a-newsletter\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"newsletter\">13. Start a newsletter<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you don\u2019t have one already, starting a newsletter is a great way to foster connection with your audience, boost your sales, and develop a loyal customer base.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>People sign up for newsletters for multiple reasons like discovering information, entertainment, and boosting their skills in a certain field. Think about what you can offer in your niche that your audience would be willing to sign up to hear more about.&nbsp;<\/p>\n<\/div>\n\n<div id=\"14-instill-urgency-with-a-limited-time-offer\" name=\"14-instill-urgency-with-a-limited-time-offer\" data-animate data-destination=\"14-instill-urgency-with-a-limited-time-offer\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"limitedoffer\">14. Instill urgency with a limited-time offer<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Limited-time offers are effective for generating signups in a short period of time. The \u201cfear of missing out\u201d is a strong motivator for opt-ins.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Say a customer only has 24 hours to get a discount code on a product they\u2019ve been eyeing out for some time. They would most likely sign up for the code without hesitation, and grow your email list in the process.&nbsp;<\/p>\n<\/div>\n\n<div id=\"email-list-maintenance-and-best-practices-to-keep-in-mind\" name=\"email-list-maintenance-and-best-practices-to-keep-in-mind\" data-animate data-destination=\"email-list-maintenance-and-best-practices-to-keep-in-mind\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>Email list maintenance and best practices to keep in mind<\/strong><\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Email lists are dynamic\u2014you can\u2019t simply collect email addresses and leave it at that. If you want your list to become a key aspect of your marketing and sales strategy, it\u2019ll require some upkeep.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Follow these key maintenance tips and best practices, and you\u2019ll continue to convert qualified leads and keep your subscriber list in great form.<\/p>\n<\/div>\n\n<div id=\"15-decide-on-the-focus-of-your-email-list\" name=\"15-decide-on-the-focus-of-your-email-list\" data-animate data-destination=\"15-decide-on-the-focus-of-your-email-list\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"focus\">15. Decide on the focus of your email list<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you don\u2019t gain clarity on your email marketing goals, it\u2019ll be harder to be consistent with your content and market yourself to new subscribers. Get clear on this before putting time and effort into building your list.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Start by asking yourself the following questions:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><em>What kind of value can I deliver to my email subscribers?<\/em><\/li>\n\n\n\n<li><em>How do I want my subscribers to feel when they receive my emails?<\/em><\/li>\n\n\n\n<li><em>What kind of email marketing campaigns do I like to receive as a subscriber?<\/em><\/li>\n\n\n\n<li><em>What kind of email marketing content do my competitors send out? What would I like to replicate and what would I like to change?<\/em><\/li>\n<\/ul>\n<\/div>\n\n<div id=\"16-nail-down-your-target-audience-and-tone-of-voice\" name=\"16-nail-down-your-target-audience-and-tone-of-voice\" data-animate data-destination=\"16-nail-down-your-target-audience-and-tone-of-voice\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"voicetone\"><strong>16. Nail down your target audience and tone of voice<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you haven\u2019t already determined <em>exactly <\/em>who your business\u2019s target audience is and <em>what <\/em>your brand voice is, there\u2019s no time like the present.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When you\u2019re clear on who your target audience is, you can figure out the kind of email content your subscribers are interested in receiving. A rich understanding of your brand tone will guide <em>how <\/em>you talk to your email subscribers and help you stay consistent in your communications with them.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here\u2019s a quick brushup on what you should be thinking about:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Target audience: <\/strong>The group of people you envision would be most interested in your products or services. This is usually determined by demographic and social factors like age, location, profession, and interests.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Tone of voice (TOV): <\/strong>How your brand expresses itself through words. This relates to everything from how casual or formal your communications are to the expressions and jargon you use. Most businesses put together a document outlining their TOV and update it as necessary.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"17-send-a-welcome-campaign-to-new-subscribers\" name=\"17-send-a-welcome-campaign-to-new-subscribers\" data-animate data-destination=\"17-send-a-welcome-campaign-to-new-subscribers\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"welcomecampaign\">17. Send a welcome campaign to new subscribers<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1206\"\n  data-height=\"622\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Welcome-Campaign-Template-Examples.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Welcome-Campaign-Template-Examples-32x17.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Welcome-Campaign-Template-Examples-200x103.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Welcome-Campaign-Template-Examples-450x232.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Welcome-Campaign-Template-Examples-700x361.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Welcome-Campaign-Template-Examples-1000x516.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Welcome-Campaign-Template-Examples.png 1206w\"\n            data-width=\"1206\"\n      data-height=\"622\"\n      data-fit=\"cover\"\n      width=\"1206\"\n      height=\"622\"\n      loading=\"eager\"\n      alt=\"welcome campaign template\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When people sign up for your email list, they expect to receive some kind of welcome message from you. That\u2019s why it\u2019s so important to<a href=\"https:\/\/flodesk.com\/blog\/how-to-automate-a-welcome-email\/\"> create a welcome email automation<\/a> flow that triggers a welcome campaign as soon as someone opts in.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you aren\u2019t already familiar with the concept, a welcome campaign is a series of emails that introduces your brand to the new subscribers on your mailing list. These help your potential customers get to know your business and what you\u2019re all about, and usually provide some kind of value right off the bat.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Welcome campaigns can be as little as one or as many as five emails. Either way, they should get the following information across:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>What makes you tick as a company:<\/strong><em> <\/em>Share your brand mission, story, values, and objectives. Be enthusiastic, get buy-in early on, and explain why you\u2019re so passionate about what you do.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>There\u2019s something in it for the subscriber: <\/strong>Be sure to appreciate the fact that your new subscriber joined your email community! Thank them with a discount code, exclusive access, membership in a private Facebook group, or content upgrades.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Build trust and rapport: <\/strong>Start things off on the right foot by letting new subscribers know they can trust you. Do this by being transparent about your brand, letting them know how they can reach you, sharing authentic reviews and testimonials, and talking to them in a personable manner.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Open the door for conversation: <\/strong>To build a mutually beneficial relationship with your subscribers, it\u2019s important to keep the conversation going and be open to feedback. Let new subscribers know that you value their opinions and would like to hear from them should they have any questions, comments, or concerns.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Explain how you can help your subscribers:<\/strong><em> <\/em>Whether you sell products or services, you\u2019re providing your customers with something that can help them solve a problem. Make this clear in your welcome campaign. For instance, if you\u2019re selling family photography sessions, explain your approach to making everyone comfortable in front of the camera to set them at ease.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><\/li>\n<\/ul>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #6b1030; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Stunning, branded emails? Yes, please! <\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Send beautifully-designed emails to subscribers that help you grow your business<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #6b1030;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"18-keep-user-experience-in-mind\" name=\"18-keep-user-experience-in-mind\" data-animate data-destination=\"18-keep-user-experience-in-mind\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">18. Keep user experience in mind<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Building an email list is important, but it shouldn\u2019t come at the expense of user experience (UX). In this case, UX refers to the holistic experience subscribers have with your brand from beginning to end.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>An overly aggressive list-building strategy can come off as spammy and easily lead to annoyed, frustrated, or even angry audience members. This translates into negative UX and can unfortunately reflect poorly on your brand as a whole.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p id=\"userexperience\">Here are a few key insights to keep in mind to ensure your email marketing efforts produce great UX for your audience:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Be intentional with popups: <\/strong>If you\u2019re using a popup form to collect email addresses, stick to a tasteful design that isn\u2019t overly intrusive for anyone browsing your website.<strong> <\/strong>Ideally, the popup should be easy to complete or close in just a couple of clicks.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Go beyond sales: <\/strong>Email marketing is a key tool to drive sales, but you need to provide more than just sales-related content to your subscribers\u2014think \u201cvalue.\u201d Remember, it needs to be clear why <em>they <\/em>benefit from being on your email list. New subscribers may become irritated if you bombard them with sales content right away.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Make it easy to adjust email preferences and\/or unsubscribe: <\/strong>It\u2019s never a good feeling when one of your readers wants to unsubscribe from your list, but doing so should be easy. It\u2019s also a good idea to allow subscribers to seamlessly adjust email frequency and preferences. This way, they\u2019re always receiving relevant content they\u2019re genuinely interested in.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"19-make-email-list-clean-up-a-habit\" name=\"19-make-email-list-clean-up-a-habit\" data-animate data-destination=\"19-make-email-list-clean-up-a-habit\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"listclean\">19. Make email list <em>clean up <\/em>a habit<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To maintain a high-quality email list, you\u2019ll need to clean it up from time to time. <a href=\"https:\/\/flodesk.com\/blog\/how-to-maintain-a-healthy-list-and-sender-reputation\/\">Email list cleaning<\/a> refers to the process of organizing, updating, and optimizing your subscribers.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A subscriber list full of unresponsive readers simply won\u2019t serve your business well. Ideally, your list should be full of people who <em>want <\/em>to receive your emails and are generally engaged with your content.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A clean email list generally enjoys higher deliverability rates, lower bounce rates, fewer complaints, and lower costs. It also results in a better sender reputation overall.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are a few effective actions you can take to clean your email list:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Send out a<a href=\"https:\/\/flodesk.com\/blog\/how-to-write-a-re-engagement-email\/\"> re-engagement campaign<\/a> to disengaged and inactive subscribers<\/li>\n\n\n\n<li>Remove inactive subscribers who don\u2019t respond to re-engagement initiatives if necessary<\/li>\n\n\n\n<li>If you\u2019re experiencing higher-than-normal bounce rates, identify the cause and work to resolve it<\/li>\n\n\n\n<li>Make sure your audience segmentation is well-organized, working correctly, and doesn\u2019t need any adjustments<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate class=\"embed-wrapper\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to clean your email list in Flodesk\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/luBF-Cup9sk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n<div id=\"20-use-a-premium-email-marketing-software\" name=\"20-use-a-premium-email-marketing-software\" data-animate data-destination=\"20-use-a-premium-email-marketing-software\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"emailmarketingsoftware\">20. Use a premium email marketing software<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"700\"\n  data-height=\"933\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Flodesk-Mobile-Template-Example.jpeg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Flodesk-Mobile-Template-Example-32x43.jpeg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Flodesk-Mobile-Template-Example-200x267.jpeg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Flodesk-Mobile-Template-Example-450x600.jpeg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Flodesk-Mobile-Template-Example.jpeg 700w\"\n            data-width=\"700\"\n      data-height=\"933\"\n      data-fit=\"cover\"\n      width=\"700\"\n      height=\"933\"\n      loading=\"eager\"\n      alt=\"Flodesk Mobile Template Example\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>By far, the best thing you can do to make list building and email marketing as straightforward and enjoyable as possible is to use premium software like<a href=\"https:\/\/flodesk.com\/\"> Flodesk<\/a>.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Our email marketing platform is fully equipped with marketing automations, popup and signup form builders, and stunning email templates that you can customize with our intuitive builder. It\u2019s got all the tools you\u2019ll ever need to run excellent email campaigns.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Flodesk excels when it comes to<a href=\"https:\/\/flodesk.com\/blog\/newsletter-layout-design-ideas\/\"> email newsletter design<\/a>. Our gorgeous, fully customizable templates will help you produce content that stands out, captures attention, and drives more sign-ups to your Flodesk email list.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re not ready to pay for an email marketing software right now, <a href=\"https:\/\/flodesk.com\/link-in-bio\">Flodesk Link in bio<\/a> is completely free to use. And when you\u2019re ready to start sending emails, enjoy Flodesk Email\u2019s flat-rate pricing. We\u2019ll never penalize you for successfully growing your list.&nbsp;Start free with Flodesk Forms, or upgrade to Flodesk email marketing for a flat rate of <strong>$35 per month<\/strong>.<\/p>\n<\/div>\n\n<div id=\"watch-your-new-email-subscribers-start-rolling-in\" name=\"watch-your-new-email-subscribers-start-rolling-in\" data-animate data-destination=\"watch-your-new-email-subscribers-start-rolling-in\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Watch your new email subscribers start rolling in<\/h2>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"700\"\n  data-height=\"497\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Flodesk-Template-Examples.jpeg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Flodesk-Template-Examples-32x23.jpeg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Flodesk-Template-Examples-200x142.jpeg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Flodesk-Template-Examples-450x320.jpeg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Flodesk-Template-Examples.jpeg 700w\"\n            data-width=\"700\"\n      data-height=\"497\"\n      data-fit=\"cover\"\n      width=\"700\"\n      height=\"497\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Building an email list can be a daunting task, but the hardest part is taking the first step.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Remember, email marketing is an invaluable addition to any business\u2019s toolbelt, so you\u2019ve got nothing to lose and a whole lot to gain by getting started.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Follow these tips and you\u2019ll be ready to start collecting email addresses and build out your subscriber list right away.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>All that\u2019s left to do is watch your subscriber count start soaring!<\/em><\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2560\"\n  data-height=\"2560\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-scaled.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-32x32.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-200x200.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-450x450.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-700x700.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-1000x1000.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-1400x1400.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-1800x1800.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-2200x2200.jpg 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-2500x2500.jpg 2500w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Prospecting_Ads_Image_Two_v3-scaled.jpg 2560w\"\n            data-width=\"2560\"\n      data-height=\"2560\"\n      data-fit=\"cover\"\n      width=\"2560\"\n      height=\"2560\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"frequently-asked-questions\" name=\"frequently-asked-questions\" data-animate data-destination=\"frequently-asked-questions\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Frequently asked questions<\/h2>\n<\/div>\n\n<div id=\"1-whats-the-fastest-way-to-build-an-email-list\" name=\"1-whats-the-fastest-way-to-build-an-email-list\" data-animate data-destination=\"1-whats-the-fastest-way-to-build-an-email-list\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. <strong>What\u2019s the fastest way to build an email list?<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There\u2019s no quick and easy way to build a high-quality email list. Nevertheless, there are several strategies you can use to speed up the process and watch your subscriber count grow.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Create a freebie offering high-value content that you know resonates with your audience. Promote the freebie across your website and social media pages.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can also set up a limited-time offer or open a waitlist using a signup form that collects emails for your list.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Lastly, be sure to promote your email list on all your marketing channels and be explicit about the kind of value it delivers to subscribers.<\/p>\n<\/div>\n\n<div id=\"2-how-do-i-start-an-email-list-from-scratch\" name=\"2-how-do-i-start-an-email-list-from-scratch\" data-animate data-destination=\"2-how-do-i-start-an-email-list-from-scratch\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. <strong>How do I start an email list from scratch?<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Starting an email list from scratch isn\u2019t easy, but there\u2019s no time like the present to get started.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>First, equip yourself with premium email marketing software and <a href=\"https:\/\/flodesk.com\/blog\/small-business-social-media-tools\">small business social media tools<\/a> that align with your company\u2019s needs. These will give you the leverage you need to start building your list and set up your email marketing strategy.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Once you\u2019ve imported the subscriber information you might have collected elsewhere, it\u2019s time to get started building your list. Opt-in forms, popups, landing pages, social media promotion, exclusive discounts, and referral programs are just some of the tools at your disposal to help drive signups and ultimately increase your subscriber count.<\/p>\n<\/div>\n\n<div id=\"3-how-long-does-it-take-to-build-an-email-list\" name=\"3-how-long-does-it-take-to-build-an-email-list\" data-animate data-destination=\"3-how-long-does-it-take-to-build-an-email-list\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. <strong>How long does it take to build an email list?<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Email lists are dynamic, so they can\u2019t be built in a specific period of time. And you\u2019re never really <em>\u201cfinished\u201d <\/em>building an email list\u2014you\u2019ll constantly be cleaning, optimizing, and expanding your list over time. How quickly you can build your email list depends on how consistent and intentional you are with your list-building strategy.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Nevertheless, most businesses can grow a decent-sized list <em>(relative to their business size) <\/em>in three to six months when they dedicate a decent amount of time and effort to it.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Email marketing generates as much as a 3,600% return on investment (ROI). That means on average, every dollar that businesses spend on their email marketing efforts becomes $36 in income. Of course, to harness the power of email marketing for your small business and take advantage of this fantastic marketing opportunity, you need an email [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90],"tags":[15,30],"table_tags":[],"class_list":["post-3326","post","type-post","status-publish","format-standard","hentry","category-list-building-growth","tag-best-practices","tag-lists"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Grow Your Email List | Small Business Guide<\/title>\n<meta name=\"description\" content=\"Growing your email list doesn&#039;t have to take years or cost your whole marketing budget! 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