{"id":3243,"date":"2022-03-03T13:18:37","date_gmt":"2022-03-03T21:18:37","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=3243"},"modified":"2026-04-29T11:07:22","modified_gmt":"2026-04-29T19:07:22","slug":"how-to-write-an-invitation-email-for-an-event","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/how-to-write-an-invitation-email-for-an-event\/","title":{"rendered":"How to Write an Invitation Email for an Event That Earns RSVPs"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p>Email marketing is a great strategy when it comes to promoting an upcoming event. In fact, <a href=\"https:\/\/www.eventbrite.com\/blog\/event-statistics-ds00\/\" target=\"_blank\" rel=\"noreferrer noopener\">78% of event creators<\/a> say email marketing is their <em>most effective<\/em> marketing tactic. And for those who track it, 45% of event ticket sales can be attributed to email.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>So how exactly do you write an event invitation email\u2014especially one that earns RSVPs? We\u2019re going to walk you through the entire process, from event email fundamentals to best practices and pitfalls.&nbsp;&nbsp;<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2560\"\n  data-height=\"1931\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/10\/Facebook_Posts_1200x630px_Dispatch2_2B-scaled.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/10\/Facebook_Posts_1200x630px_Dispatch2_2B-32x24.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/10\/Facebook_Posts_1200x630px_Dispatch2_2B-200x151.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/10\/Facebook_Posts_1200x630px_Dispatch2_2B-450x339.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/10\/Facebook_Posts_1200x630px_Dispatch2_2B-700x528.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/10\/Facebook_Posts_1200x630px_Dispatch2_2B-1000x754.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/10\/Facebook_Posts_1200x630px_Dispatch2_2B-1400x1056.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/10\/Facebook_Posts_1200x630px_Dispatch2_2B-1800x1358.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/10\/Facebook_Posts_1200x630px_Dispatch2_2B-2200x1660.jpg 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/10\/Facebook_Posts_1200x630px_Dispatch2_2B-2500x1886.jpg 2500w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/10\/Facebook_Posts_1200x630px_Dispatch2_2B-scaled.jpg 2560w\"\n            data-width=\"2560\"\n      data-height=\"1931\"\n      data-fit=\"cover\"\n      width=\"2560\"\n      height=\"1931\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"getting-started-the-fundamentals-of-event-invitation-emails\" name=\"getting-started-the-fundamentals-of-event-invitation-emails\" data-animate data-destination=\"getting-started-the-fundamentals-of-event-invitation-emails\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Getting started: the fundamentals of event invitation emails&nbsp;<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Event emails are basically like digital invitations. You want to give readers the who, what, where and when while also making it nice to look at. With that in mind, event invitation emails should include the following elements:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>A catchy subject line<\/li><li>Important event details (like date, time, location, etc.)<\/li><li>Compelling language in the email body<\/li><li>A strong CTA to encourage RSVPs<\/li><li>A <a href=\"https:\/\/flodesk.com\/blog\/newsletter-layout-design-ideas\/\">well-designed email layout<\/a><\/li><\/ul>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #201a55; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #201a55;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"1-a-catchy-subject-line\" name=\"1-a-catchy-subject-line\" data-animate data-destination=\"1-a-catchy-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. A catchy subject line<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>An email subject line is the first thing readers see in their inbox and it can make or break the chances of your email being opened at all. In fact, <a href=\"https:\/\/www.invespcro.com\/blog\/email-subject-lines-statistics-and-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">47% of recipients<\/a> choose whether or not to open emails based on the subject line alone.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In the Flodesk University course, <a href=\"https:\/\/university.flodesk.com\/emilie-steinmann\">How to Write Click-Worthy Email Subject Lines<\/a>, Emilie Steinmann gives the following advice:\u00a0<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Keep it concise and front load power words<\/li><li>Keep it cool by writing the way you talk and using emojis<\/li><li>Use numbers and data to pique interest and capture attention&nbsp;<\/li><li>Make sure to deliver on the promise made in the subject line<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Another important consideration when crafting your subject line is the length. If you look through your own inbox, you\u2019ll quickly realize there\u2019s not much space to work with\u2014especially if you\u2019re on a mobile device.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The optimal length of a subject line varies, but a <a href=\"https:\/\/blog.marketo.com\/2018\/02\/email-subject-line-length-works-best.html\" target=\"_blank\" rel=\"noreferrer noopener\">study from Marketo<\/a> shows that 7 words seems to be a sweet spot, garnering the highest engagement metrics compared to subject lines with 4 &#8211; 10 words.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Read next: <\/strong><a href=\"https:\/\/flodesk.com\/blog\/email-subject-lines-for-events\/\"><strong>30 Attention-Grabbing Email Subject Lines for Events<\/strong><\/a><\/p>\n<\/div>\n\n<div id=\"2-important-event-details\" name=\"2-important-event-details\" data-animate data-destination=\"2-important-event-details\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Important event details&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Once you\u2019ve hooked readers with your subject line, it\u2019s time to give them the deets. Readers want to know the what, when and where of your event right off the bat, so place this information at the top of your email.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Make sure to include the following details in your event invitation, if they apply:&nbsp;&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Event name<\/li><li>Event date<\/li><li>Time and duration<\/li><li>Location (or platform for online events)<\/li><li>Theme or purpose<\/li><li>Speakers or special event attendees<\/li><li>Entertainment<\/li><li>Agenda or schedule of events<\/li><li>Dress code<\/li><li>Food and drink menu<\/li><li>Cost or ticket prices&nbsp;<\/li><li>Information about meals and lodging (if travel is required)<\/li><li>Link to the registration form<\/li><\/ul>\n<\/div>\n\n<div id=\"3-compelling-language-in-the-event-email-body\" name=\"3-compelling-language-in-the-event-email-body\" data-animate data-destination=\"3-compelling-language-in-the-event-email-body\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Compelling language in the event email body&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Once readers have taken in the event details, their eyes move onto the next element: the body of the email itself. This is where you need to use compelling language to keep the good vibes going, guiding the reader towards your main call to action (which we\u2019ll get to next).&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Admittedly, the word \u201ccompelling\u201d gets thrown around a bit too much when it comes to copywriting. But, while it\u2019s starting to feel overused, it really hits the nail on the head. Take a look at the Oxford definition for compelling:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>\u201cEvoking interest, attention, or admiration in a powerfully irresistible way.\u201d<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It\u2019s just hard to find a better way to describe what you want your email invitations copy to do, lol. So, we\u2019re just going to embrace it. Here are some tips for writing compelling copy:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Use actionable language<\/li><li>Write like you talk (use contractions, an informal tone, etc.)<\/li><li>Write in the second person (you, yours)<\/li><li>Focus on clarity first, cleverness second<\/li><li>Make your message relevant to the reader<\/li><li>Focus on benefits, not features<\/li><\/ul>\n<\/div>\n\n<div id=\"4-a-strong-cta-to-encourage-rsvps\" name=\"4-a-strong-cta-to-encourage-rsvps\" data-animate data-destination=\"4-a-strong-cta-to-encourage-rsvps\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. A strong CTA to encourage RSVPs<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>With an event invitation email, there\u2019s a clear action that you want readers to take\u2014RSVPing for your event. So you want to include a strong call-to-action (CTA) that makes it easy for readers to RSVP right from the email.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re new to email marketing and wondering what a CTA is, it\u2019s just a prompt within your email that asks readers to do something. A CTA is usually written as a command or action phrase (Sign Up Now) and typically takes the form of a button or hyperlink.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Your goal with a CTA is typically to get click-throughs\u2014you want your reader to click on a link in your email. In the case of event invitation emails, you want your reader to click on a link and sign up for your event.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We recommend limiting yourself to one CTA per email message to avoid confusion in the reader\u2019s mind. For example, if you have one CTA asking readers to RSVP and another (in the same email) asking them to visit your landing page and get a freebie, your reader won\u2019t know which to do. In the end, they\u2019ll wind up doing nothing.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are some action verbs you can use in your event invitation CTA. They\u2019re designed to maximize click-throughs because they tell your reader exactly what you want them to do:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Click<\/li><li>Download<\/li><li>Sign up<\/li><li>Join<\/li><li>Follow<\/li><li>Submit<\/li><li>Learn<\/li><li>Subscribe<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To create a sense of urgency in your event invitation CTA, use these words:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Reserve<\/li><li>Now<\/li><li>Free<\/li><li>Try<\/li><li>Increase<\/li><li>Get<\/li><li>Start<\/li><li>Instant<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To learn more about CTA\u2019s, read <a href=\"https:\/\/university.flodesk.com\/how-to-write-email-copy\">\u201cHow to Write Email Copy That Gets More Opens, Clicks and Sales<\/a>.\u201d\u00a0<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #201a55; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #201a55;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"5-a-well-designed-email-invitation-layout\" name=\"5-a-well-designed-email-invitation-layout\" data-animate data-destination=\"5-a-well-designed-email-invitation-layout\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. A well-designed email invitation layout<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The final element critical to sending a successful event invitation email is a well-designed layout. This ties everything together and presents all the other elements in a way that\u2019s easy for the reader to digest. Here are some things to consider when choosing or designing a layout:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Make your content skimmable so readers can move quickly through your message<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Focus on readability by <a href=\"https:\/\/university.flodesk.com\/accessible-emails\">using enough color contrast<\/a> (dark text, light background) and choosing an appropriate font.\u00a0<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Use <a href=\"https:\/\/flodesk.com\/blog\/email-marketing-graphics\/\">newsletter graphics and visuals<\/a> to create a focal point and get your point across quickly.\u00a0<\/li><\/ul>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1200\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Blog_LaunchTemplate_Inline07.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Blog_LaunchTemplate_Inline07-32x43.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Blog_LaunchTemplate_Inline07-200x267.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Blog_LaunchTemplate_Inline07-450x600.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Blog_LaunchTemplate_Inline07-700x933.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Blog_LaunchTemplate_Inline07-1000x1333.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Blog_LaunchTemplate_Inline07.jpg 1200w\"\n            data-width=\"1200\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"1200\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"Flodesk launch email template\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"best-practices-for-writing-an-event-invitation-email\" name=\"best-practices-for-writing-an-event-invitation-email\" data-animate data-destination=\"best-practices-for-writing-an-event-invitation-email\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Best practices for writing an event invitation email<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Now that you know the basic elements of an event invitation email, we\u2019re going to give you some insider tips to get those RSVPs rolling in.&nbsp;<\/p>\n<\/div>\n\n<div id=\"1-use-exclusivity-and-urgency-in-your-subject-lines\" name=\"1-use-exclusivity-and-urgency-in-your-subject-lines\" data-animate data-destination=\"1-use-exclusivity-and-urgency-in-your-subject-lines\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Use exclusivity and urgency in your subject lines<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The <a href=\"https:\/\/flodesk.com\/blog\/how-to-measure-welcome-email-effectiveness\/\">average open rate<\/a> of all event-related emails is 28%. But subject lines that create a sense of urgency or exclusivity can boost open rates by an <a href=\"https:\/\/www.eventbrite.com\/blog\/event-statistics-ds00\/\" target=\"_blank\" rel=\"noreferrer noopener\">additional 22%<\/a>, nearly doubling the average.\u00a0<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Urgency works by creating a reason for people to act sooner than later. It\u2019s a natural fit with an event invitation as people are used to having to RSVP by a certain date. When you look at other <a href=\"https:\/\/flodesk.com\/blog\/event-invitation-email\/\">event email examples<\/a>, you can see they use other incentives to encourage readers to sign up as soon as possible. Here are some examples:\u00a0\u00a0<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Early bird discounts (if your event is paid)<\/li><li>Free download for first X number of registrants or for anyone who registers by a certain date<\/li><li>Special discount code for first X number of registrants or for anyone who registers by a certain date<\/li><li>Exclusive access to something at the event<\/li><li>Upgraded experience during the event&nbsp;<\/li><li>Sneak peek or early access to something of value<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As for exclusivity, you can create this feeling in an event invitation by using words that let readers know this event isn\u2019t open to just anyone\u2014that they\u2019re on the \u201cIt list\u201d so to speak. Phrases like \u201cexclusive invite\u201d or \u201cSubscribers only\u201d will do the trick.&nbsp;<\/p>\n<\/div>\n\n<div id=\"2-segment-your-audience\" name=\"2-segment-your-audience\" data-animate data-destination=\"2-segment-your-audience\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Segment your audience&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Speaking of exclusivity, it\u2019s a good idea to <a href=\"https:\/\/help.flodesk.com\/en\/articles\/3184163-how-to-use-segments\">segment your audience<\/a> with <a href=\"https:\/\/flodesk.com\/blog\/targeted-email-marketing\/\">targeted email marketing tactics<\/a> when sending event invitation emails. For example, let\u2019s say you\u2019re sending out webinar invitation emails to get subscribers to RSVP for a free webinar event about the latest <a href=\"https:\/\/flodesk.com\/blog\/2022-email-marketing-trends\/\">email marketing trends<\/a>.\u00a0<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Let\u2019s also say that you offer a free download about email marketing on your website. If you segment your target audience into groups, you\u2019ll be able to target subscribers who have already downloaded your email marketing guide\u2014demonstrating an interest in the subject.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Then, you can mention in your email that the webinar would be a great add-on to the free guide that they downloaded, making your message super relevant to the reader.&nbsp;<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2560\"\n  data-height=\"1750\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Segments-scaled.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Segments-32x22.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Segments-200x137.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Segments-450x308.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Segments-700x478.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Segments-1000x683.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Segments-1400x957.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Segments-1800x1230.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Segments-2200x1504.jpg 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Segments-2500x1709.jpg 2500w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Segments-scaled.jpg 2560w\"\n            data-width=\"2560\"\n      data-height=\"1750\"\n      data-fit=\"cover\"\n      width=\"2560\"\n      height=\"1750\"\n      loading=\"eager\"\n      alt=\"Flodesk segments\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"3-deliver-a-clear-value-proposition\" name=\"3-deliver-a-clear-value-proposition\" data-animate data-destination=\"3-deliver-a-clear-value-proposition\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Deliver a clear value proposition<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When crafting the body of the email, it\u2019s important to explain to readers why this event is valuable to them. In other words, \u201cWhat\u2019s in it for me?\u201d&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>One of the best ways to do this is to focus on benefits over features. Features describe attributes of your event in general, typically focusing on things that set it apart from the competition. Benefits, however, describe why those features matter to your potential attendees.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Using benefit-focused messaging allows you to communicate exactly how your event will help them. What part of their daily life will be improved by attending this event? Will it save them time? Help them earn more money? Eat healthier?&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Once you\u2019ve identified the specific benefits of your event, communicate them clearly in the body of your email.&nbsp;<\/p>\n<\/div>\n\n<div id=\"4-use-graphics-and-visuals-to-improve-your-click-through-rates\" name=\"4-use-graphics-and-visuals-to-improve-your-click-through-rates\" data-animate data-destination=\"4-use-graphics-and-visuals-to-improve-your-click-through-rates\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. Use graphics and visuals to improve your click-through rates&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Emails with imagery have a <a href=\"https:\/\/www.eventbrite.com\/blog\/event-statistics-ds00\/\" target=\"_blank\" rel=\"noreferrer noopener\">42% higher click-through rate<\/a> than those without. And since your main goal with an event invitation email is to get readers to click through and RSVP, visuals are going to be your friend.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re using Flodesk, this is the fun part. As the fastest-growing email marketing company, Flodesk makes email marketing beautiful\u2014and truly easy to use. Combining design with simplicity, Flodesk helps small business owners create emails people love to get.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Flodesk\u2019s curated template gallery makes it easy for members to quickly customize their emails and forms, elevating their brand for maximum engagement and conversion. The intuitive email builder includes drag-and-drop functionality as well as Flodesk\u2019s innovative and proprietary Layout blocks.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>With Layouts, members no longer need to use third-party software like Canva or Illustrator. Instead, to create custom graphics they simply add a new Layout to create incredible designs with specialty fonts right within the email builder.&nbsp;<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"800\"\n  data-height=\"800\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Flodesk_Blog_Newsletter_Inline01.gif\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Flodesk_Blog_Newsletter_Inline01-32x32.gif 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Flodesk_Blog_Newsletter_Inline01-200x200.gif 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Flodesk_Blog_Newsletter_Inline01-450x450.gif 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Flodesk_Blog_Newsletter_Inline01-700x700.gif 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Flodesk_Blog_Newsletter_Inline01.gif 800w\"\n            data-width=\"800\"\n      data-height=\"800\"\n      data-fit=\"cover\"\n      width=\"800\"\n      height=\"800\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"5-personalize-your-email-as-much-as-possible\" name=\"5-personalize-your-email-as-much-as-possible\" data-animate data-destination=\"5-personalize-your-email-as-much-as-possible\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. Personalize your email as much as possible<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Personalization is another good way to elevate your event invitation email. In fact, something as simple as including a personalized subject line by adding the reader\u2019s name in it can improve open rates by as much as 26%.&nbsp;&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can also personalize your email based on demographics or preferences. According to a <a href=\"http:\/\/www.emailmonday.com\/wp-content\/uploads\/2015\/04\/National-client-email-2015-DMA.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">study by the Direct Marketing Association<\/a>, targeted emails generate 58% of all revenue for the marketers surveyed.&nbsp;<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #201a55; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #201a55;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"pitfalls-to-avoid-when-writing-an-effective-event-invitation-email\" name=\"pitfalls-to-avoid-when-writing-an-effective-event-invitation-email\" data-animate data-destination=\"pitfalls-to-avoid-when-writing-an-effective-event-invitation-email\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Pitfalls to avoid when writing an effective event invitation email<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Now it\u2019s time to go over a few things <em>not <\/em>to do when writing an event invitation email.<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Looking like spam&nbsp;<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As an email marketer, you\u2019ve probably already developed a healthy fear of the spam folder (and with good reason). To make sure your event invitation email doesn\u2019t end up there, avoid using lots of special characters in the subject line and stay away from ALL CAPS.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Also, avoid words that are considered \u201cspammy\u201d. These include things like: apply now, cash bonus, double your income, earn $, earn extra cash, eliminate debt, and more.&nbsp;&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Using a generic sender name&nbsp;<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Another shortcut to the spam folder is using a generic sender name like marketing@gmail.com. It\u2019s much better to have a familiar name in the sender email, along with your company name.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Even worse is using a \u201cno reply\u201d sender address like noreply@company.com. Many readers see these names and automatically think it\u2019s junk\u2014sending your email straight to the dungeon before even seeing the magic inside.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Burying important event details at the bottom&nbsp;<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It may sound like a good idea to stick important details at the bottom, thinking people will have to read all of your other stuff to get to what they want.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>But not only is this annoying, it usually just doesn\u2019t work when it comes to email. If readers have to scroll through an entire message to find a date for an event, they may or may not even attend, they\u2019re probably just going to bail.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Sending walls of text<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Even if the actual word count isn\u2019t that high, a giant wall of text will send even your most loyal subscribers running. Use the following tips to break up your message into skimmable chunks:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Use visuals like graphics, video, imagery and charts<\/li><li>Leave white space between sections&nbsp;<\/li><li>Use bold text and italics to highlight things that are important&nbsp;<\/li><li>Use bulleted lists to present information&nbsp;<\/li><li>Use different fonts, styles and colors&nbsp;<\/li><\/ul>\n<\/div>\n\n<div id=\"ready-to-create-the-perfect-event-invitation-email\" name=\"ready-to-create-the-perfect-event-invitation-email\" data-animate data-destination=\"ready-to-create-the-perfect-event-invitation-email\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Ready to create the perfect event invitation email?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Hopefully, you\u2019re feeling ready to send out your event invitation email now. If you\u2019ve got an upcoming event, here\u2019s a quick list of event invitation email examples to get your mind rolling:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Upcoming webinar invitation email<\/li><li>Online course invitation email<\/li><li>Party invitation emails<\/li><li>Networking event or networking opportunities&nbsp;<\/li><li>Event announcement email&nbsp;<\/li><li>Business event invitation email&nbsp;<\/li><li>Exclusive sale event invitation email&nbsp;<\/li><li>Online event invitation email<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Looking for event invitation email templates for your upcoming event? Check out the article, <a href=\"https:\/\/flodesk.com\/blog\/event-invitation-email\/\">20 Event Invitation Email Examples to Win RSVPs<\/a>.\u00a0<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here\u2019s to getting more RSVPs than you can count! You\u2019ve got this.&nbsp;<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2160\"\n  data-height=\"2160\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Re-engaging_Ads_Image_two_1080x1080.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Re-engaging_Ads_Image_two_1080x1080-32x32.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Re-engaging_Ads_Image_two_1080x1080-200x200.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Re-engaging_Ads_Image_two_1080x1080-450x450.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Re-engaging_Ads_Image_two_1080x1080-700x700.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Re-engaging_Ads_Image_two_1080x1080-1000x1000.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Re-engaging_Ads_Image_two_1080x1080-1400x1400.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Re-engaging_Ads_Image_two_1080x1080-1800x1800.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Re-engaging_Ads_Image_two_1080x1080.jpg 2160w\"\n            data-width=\"2160\"\n      data-height=\"2160\"\n      data-fit=\"cover\"\n      width=\"2160\"\n      height=\"2160\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Email marketing is a great strategy when it comes to promoting an upcoming event. In fact, 78% of event creators say email marketing is their most effective marketing tactic. And for those who track it, 45% of event ticket sales can be attributed to email. So how exactly do you write an event invitation email\u2014especially [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[16],"table_tags":[],"class_list":["post-3243","post","type-post","status-publish","format-standard","hentry","category-email-marketing-basics","tag-content-ideas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Write an Invitation Email for an Event That Earns RSVPs<\/title>\n<meta name=\"description\" content=\"Have an event coming up &amp; a guest list to fill? Find out how to write an invitation email for an event that will make subscribers click &#039;ATTENDING.&#039;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/how-to-write-an-invitation-email-for-an-event\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write an Invitation Email for an Event That Earns RSVPs\" \/>\n<meta property=\"og:description\" content=\"Have an event coming up &amp; a guest list to fill? Find out how to write an invitation email for an event that will make subscribers click &#039;ATTENDING.&#039;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/flodesk.com\/blog\/how-to-write-an-invitation-email-for-an-event\/\" \/>\n<meta property=\"og:site_name\" content=\"Flodesk\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-03T21:18:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-29T19:07:22+00:00\" \/>\n<meta name=\"author\" content=\"Victor Ijidola\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Victor Ijidola\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/flodesk.com\/blog\/how-to-write-an-invitation-email-for-an-event\/\",\"url\":\"https:\/\/flodesk.com\/blog\/how-to-write-an-invitation-email-for-an-event\/\",\"name\":\"How to Write an Invitation Email for an Event That Earns RSVPs\",\"isPartOf\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#website\"},\"datePublished\":\"2022-03-03T21:18:37+00:00\",\"dateModified\":\"2026-04-29T19:07:22+00:00\",\"author\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/25eb9015bd7113b008952b0ca4fa27d2\"},\"description\":\"Have an event coming up & a guest list to fill? Find out how to write an invitation email for an event that will make subscribers click 'ATTENDING.'\",\"breadcrumb\":{\"@id\":\"https:\/\/flodesk.com\/blog\/how-to-write-an-invitation-email-for-an-event\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/flodesk.com\/blog\/how-to-write-an-invitation-email-for-an-event\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/flodesk.com\/blog\/how-to-write-an-invitation-email-for-an-event\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/flodesk.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Write an Invitation Email for an Event That Earns RSVPs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/flodesk.com\/blog\/#website\",\"url\":\"https:\/\/flodesk.com\/blog\/\",\"name\":\"Flodesk\",\"description\":\"A blog sharing email marketing strategies and best practices for small business owners\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/flodesk.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/25eb9015bd7113b008952b0ca4fa27d2\",\"name\":\"Victor Ijidola\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f9754f3d4848fe3cb45353e9aef02560cd9836b3ebc9de8ccc8234f2f8304f50?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f9754f3d4848fe3cb45353e9aef02560cd9836b3ebc9de8ccc8234f2f8304f50?s=96&d=mm&r=g\",\"caption\":\"Victor Ijidola\"},\"description\":\"Victor Ijidola is the CEO &amp; Content Lead at Premium Content Shop\u2014a content marketing agency for B2B and SaaS businesses. Feel free to connect with him on LinkedIn!\",\"sameAs\":[\"http:\/\/premiumcontentshop.com\/\",\"https:\/\/www.linkedin.com\/in\/content-strategist-victor\/\"],\"url\":\"https:\/\/flodesk.com\/blog\/author\/victor-ijidola\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Write an Invitation Email for an Event That Earns RSVPs","description":"Have an event coming up & a guest list to fill? Find out how to write an invitation email for an event that will make subscribers click 'ATTENDING.'","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/flodesk.com\/blog\/how-to-write-an-invitation-email-for-an-event\/","og_locale":"en_US","og_type":"article","og_title":"How to Write an Invitation Email for an Event That Earns RSVPs","og_description":"Have an event coming up & a guest list to fill? Find out how to write an invitation email for an event that will make subscribers click 'ATTENDING.'","og_url":"https:\/\/flodesk.com\/blog\/how-to-write-an-invitation-email-for-an-event\/","og_site_name":"Flodesk","article_published_time":"2022-03-03T21:18:37+00:00","article_modified_time":"2026-04-29T19:07:22+00:00","author":"Victor Ijidola","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Victor Ijidola","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/flodesk.com\/blog\/how-to-write-an-invitation-email-for-an-event\/","url":"https:\/\/flodesk.com\/blog\/how-to-write-an-invitation-email-for-an-event\/","name":"How to Write an Invitation Email for an Event That Earns RSVPs","isPartOf":{"@id":"https:\/\/flodesk.com\/blog\/#website"},"datePublished":"2022-03-03T21:18:37+00:00","dateModified":"2026-04-29T19:07:22+00:00","author":{"@id":"https:\/\/flodesk.com\/blog\/#\/schema\/person\/25eb9015bd7113b008952b0ca4fa27d2"},"description":"Have an event coming up & a guest list to fill? Find out how to write an invitation email for an event that will make subscribers click 'ATTENDING.'","breadcrumb":{"@id":"https:\/\/flodesk.com\/blog\/how-to-write-an-invitation-email-for-an-event\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/flodesk.com\/blog\/how-to-write-an-invitation-email-for-an-event\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/flodesk.com\/blog\/how-to-write-an-invitation-email-for-an-event\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/flodesk.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Write an Invitation Email for an Event That Earns RSVPs"}]},{"@type":"WebSite","@id":"https:\/\/flodesk.com\/blog\/#website","url":"https:\/\/flodesk.com\/blog\/","name":"Flodesk","description":"A blog sharing email marketing strategies and best practices for small business owners","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/flodesk.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/flodesk.com\/blog\/#\/schema\/person\/25eb9015bd7113b008952b0ca4fa27d2","name":"Victor Ijidola","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/flodesk.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f9754f3d4848fe3cb45353e9aef02560cd9836b3ebc9de8ccc8234f2f8304f50?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f9754f3d4848fe3cb45353e9aef02560cd9836b3ebc9de8ccc8234f2f8304f50?s=96&d=mm&r=g","caption":"Victor Ijidola"},"description":"Victor Ijidola is the CEO &amp; Content Lead at Premium Content Shop\u2014a content marketing agency for B2B and SaaS businesses. Feel free to connect with him on LinkedIn!","sameAs":["http:\/\/premiumcontentshop.com\/","https:\/\/www.linkedin.com\/in\/content-strategist-victor\/"],"url":"https:\/\/flodesk.com\/blog\/author\/victor-ijidola\/"}]}},"_links":{"self":[{"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/posts\/3243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/comments?post=3243"}],"version-history":[{"count":19,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/posts\/3243\/revisions"}],"predecessor-version":[{"id":11526,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/posts\/3243\/revisions\/11526"}],"wp:attachment":[{"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/media?parent=3243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/categories?post=3243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/tags?post=3243"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/table_tags?post=3243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}