{"id":3223,"date":"2023-10-23T03:20:55","date_gmt":"2023-10-23T11:20:55","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=3223"},"modified":"2024-01-31T04:39:33","modified_gmt":"2024-01-31T12:39:33","slug":"how-to-format-a-newsletter","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/how-to-format-a-newsletter\/","title":{"rendered":"How to format a newsletter | 8 top tips"},"content":{"rendered":"
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So, you know that you want to create an email newsletter for your business, but have no idea how to format it.<\/p>\n<\/div>\n\n

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Surprisingly, this is a pretty common situation. Email marketers spend a lot of time thinking about what goes into their newsletters, like writing a newsletter<\/a>, but they often feel stumped when it comes to their formatting and design. <\/p>\n<\/div>\n\n

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Imagine you\u2019ve spent hours crafting the perfect newsletter content. You\u2019ve identified the problem your reader is looking to overcome using your tool, and have put together handy resources from your blog that will guide them in making the most of your technology. But you didn\u2019t optimize your newsletter for mobile. It\u2019s so unreadable that the majority of your readers\u2014who check their email from their phones\u2014don\u2019t make it past your introduction. <\/p>\n<\/div>\n\n

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The easiest way to get your newsletter formatting perfect every time is by using a template like the gorgeous ones we have at Flodesk<\/a>. However, there are also simple steps and best practices you can follow to make an email design from scratch.
Keep reading for a breakdown of what they are below. If you\u2019re already feeling confident about your email newsletter formatting and are craving some design inspiration, you can check out our curated list of excellent email newsletter examples<\/a>.<\/p>\n<\/div>\n\n\n

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Why optimize your newsletter format?<\/strong><\/h2>\n<\/div>\n\n
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Newsletter formatting is an essential part of your email marketing strategy. Not only does it ensure your emails are consistently designed and professional, it sets you up to create targeted email campaigns that your audience is actually interested in. <\/p>\n<\/div>\n\n

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An optimized newsletter format ensures your email: <\/p>\n<\/div>\n\n

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  1. Is readable and clear<\/li>\n\n\n\n
  2. Is professional and consistent<\/li>\n\n\n\n
  3. Looks great across email providers<\/li>\n\n\n\n
  4. Is optimized for mobile devices<\/li>\n\n\n\n
  5. Factors in audience preferences<\/li>\n\n\n\n
  6. Uses a newsletter template relevant to your niche<\/li>\n<\/ol>\n<\/div>\n\n
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    Discover tips and examples to craft winning email optimization<\/a> strategies.<\/p>\n<\/div>\n\n

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    Our top 8 newsletter formatting tips<\/h2>\n<\/div>\n\n\n
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    Building beautifully formatted newsletters is easier than you might think. Here are eight practical tips to design emails people love to get:<\/p>\n<\/div>\n\n

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    1. Prioritize the mobile device<\/a><\/li>\n\n\n\n
    2. Include a beautifully branded header and a footer<\/a><\/li>\n\n\n\n
    3. Design with your target audience in mind<\/a><\/li>\n\n\n\n
    4. Emphasize the most important parts of your design <\/a><\/li>\n\n\n\n
    5. Find a balance between images and text<\/a><\/li>\n\n\n\n
    6. Use fonts strategically<\/a><\/li>\n\n\n\n
    7. Opt for a tidy newsletter design with lots of white space<\/a><\/li>\n\n\n\n
    8. Use an email newsletter template<\/a><\/li>\n<\/ol>\n<\/div>\n\n
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      If you want more in-depth information about newsletter design, dive into our article about newsletter layout design ideas<\/a>.<\/p>\n<\/div>\n\n\n\n\n\t\n\t\t\t

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      Brilliant emails. As easy as it gets.<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t
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      Elevate your newsletters with Flodesk’s beautifully designed templates, custom fonts, branded graphics, and full creative freedom.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t