{"id":3176,"date":"2022-03-03T12:07:52","date_gmt":"2022-03-03T20:07:52","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=3176"},"modified":"2022-10-07T06:37:14","modified_gmt":"2022-10-07T14:37:14","slug":"how-to-write-a-re-engagement-email","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/how-to-write-a-re-engagement-email\/","title":{"rendered":"How to Write a Re-Engagement Email to Win Back Lost Subscribers"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p>Re-engaging inactive subscribers is a vital part of <a href=\"https:\/\/flodesk.com\/blog\/small-business-email-marketing\/\">small business email marketing<\/a>. Not only does it show your community that you care about them and have a lot of value to offer, but it\u2019s also good business sense.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In fact, the cost of generating new leads is up to <a href=\"https:\/\/www.outboundengine.com\/blog\/customer-retention-marketing-vs-customer-acquisition-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">5x<\/a> more expensive than retaining existing customers. It\u2019s also much easier to make a sale with an existing customer than a new lead.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We\u2019ve written this comprehensive guide on how to write a re-engagement email in order to help you out with this important facet of email marketing. Keep reading to:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul><li>Learn how to create a re-engagement email campaign<\/li><li>Find out some of the common reasons why subscribers become inactive in the first place<\/li><li>Consider some common dos and don\u2019ts of re-engagement emails<\/li><li>Discover <a href=\"https:\/\/flodesk.com\/\">Flodesk\u2019s<\/a> top re-engagement email basics<\/li><\/ul>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #6b1030; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Beautiful email templates for stunning campaigns<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Create effective re-engagement sequences to bring back uneganged subscribers with Flodesk.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #6b1030;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"what-is-a-re-engagement-email\" name=\"what-is-a-re-engagement-email\" data-animate data-destination=\"what-is-a-re-engagement-email\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">What is a re-engagement email?<\/h2>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1000\"\n  data-height=\"709\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Blog_activecampaign-alternatives-featured.jpeg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Blog_activecampaign-alternatives-featured-32x23.jpeg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Blog_activecampaign-alternatives-featured-200x142.jpeg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Blog_activecampaign-alternatives-featured-450x319.jpeg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Blog_activecampaign-alternatives-featured-700x496.jpeg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Blog_activecampaign-alternatives-featured.jpeg 1000w\"\n            data-width=\"1000\"\n      data-height=\"709\"\n      data-fit=\"cover\"\n      width=\"1000\"\n      height=\"709\"\n      loading=\"eager\"\n      alt=\"Establish an online presence\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A re-engagement email is an email that\u2019s sent to inactive or disengaged subscribers in the email marketing world. Re-engagement emails can be sent by themselves or part of large re-engagement email campaigns.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The biggest indications that you\u2019ve got inactive subscribers on your hands include low click rates and low open rates, especially if your email metrics used to be higher and have fallen into a slump.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>At one time or another, all businesses should send out re-engagement campaigns. It\u2019s a great way of ensuring that you\u2019ve got as many engaged subscribers as possible while cleansing your list of those who\u2019ve lost interest or otherwise don\u2019t need to stay subscribed.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re specifically looking for <a href=\"https:\/\/flodesk.com\/blog\/re-engagement-email\/\"><strong>re-engagement email examples<\/strong><\/a> to get you inspired, check out our blog post on that same topic.<\/p>\n<\/div>\n\n<div id=\"best-practices-for-re-engagement-emails\" name=\"best-practices-for-re-engagement-emails\" data-animate data-destination=\"best-practices-for-re-engagement-emails\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Best practices for re-engagement emails<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When you\u2019re putting together your own re-engagement email campaign together, keep these basic steps in mind for optimal results.<\/p>\n<\/div>\n\n<div id=\"craft-the-perfect-subject-line\" name=\"craft-the-perfect-subject-line\" data-animate data-destination=\"craft-the-perfect-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Craft the perfect subject line<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The first thing you should decide when sending out a re-engagement email is your subject line. If your subscriber hasn\u2019t been interested in your email marketing efforts as of late, you\u2019ll have to come up with something that grabs their attention right away.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As always, you should implement general <a href=\"https:\/\/university.flodesk.com\/good-email-subject-lines\">email subject line best practices<\/a>. They include:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul><li>Make sure your subject line matches the contents of your email<\/li><li>Be concise and front load with power words<\/li><li>Emulate subject lines that have performed well in the past<\/li><li>Mirror your customer\u2019s voice<\/li><li>Let your brand\u2019s personality shine<\/li><li>Use an emoji if it aligns with your brand <em>(but don\u2019t overdo it)<\/em><\/li><li>Sprinkle in numbers and statistics where appropriate<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are a few examples of re-engagement email subject lines to help get you inspired:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul><li>It\u2019s been a while, [insert name]!<\/li><li>We miss you, [insert name], how about 15% off?<\/li><li>We\u2019re still here to help you reach your goals, [insert name]!<\/li><li>Let\u2019s check in, [insert name]. We haven\u2019t heard from you lately!<\/li><li>How can we improve, [insert name]?<\/li><li>We\u2019ve got a freebie just for you, [insert name].<\/li><\/ul>\n<\/div>\n\n<div id=\"re-engage-email-subscribers-by-offering-something-of-value\" name=\"re-engage-email-subscribers-by-offering-something-of-value\" data-animate data-destination=\"re-engage-email-subscribers-by-offering-something-of-value\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Re-engage email subscribers by offering something of value<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1600\"\n  data-height=\"1915\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Blog_Holiday-sale-templates.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Blog_Holiday-sale-templates-32x38.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Blog_Holiday-sale-templates-200x239.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Blog_Holiday-sale-templates-450x539.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Blog_Holiday-sale-templates-700x838.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Blog_Holiday-sale-templates-1000x1197.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Blog_Holiday-sale-templates-1400x1676.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Blog_Holiday-sale-templates.jpg 1600w\"\n            data-width=\"1600\"\n      data-height=\"1915\"\n      data-fit=\"cover\"\n      width=\"1600\"\n      height=\"1915\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A key element of a re-engagement email campaign is offering your subscribers something of value to regain their loyalty and encourage them to stay subscribed. It\u2019s always possible that certain subscribers have simply forgotten about your brand and need a little extra something to pique their interest once again. Use one of our <a href=\"https:\/\/flodesk.com\/blog\/product-update-email-template\/\">product update email templates<\/a> to send exciting news about a new or existing product.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>One of the most common offers you\u2019ll find in an engagement email sequence is a discount code between 10-20% for a customer\u2019s next purchase. If you want to try something different, you can also offer a freebie or other content that\u2019s usually<em> \u2018gated\u2019 <\/em>like an ebook or guide.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you offer services rather than products <em>(for example, coaching, photography, or consulting)<\/em>, you could also offer a free or heavily discounted session.<\/p>\n<\/div>\n\n<div id=\"clarify-email-preferences\" name=\"clarify-email-preferences\" data-animate data-destination=\"clarify-email-preferences\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Clarify email preferences<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As a general rule, we receive <em>too many emails. <\/em>In fact, people have as many as <a href=\"https:\/\/techjury.net\/blog\/how-many-emails-are-sent-per-day\/#gref\" target=\"_blank\" rel=\"noreferrer noopener\">200 emails<\/a> in their inbox at any given time.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Owing to this, certain people want to reduce the amount of email messages they receive on a daily basis. They might not necessarily want to unsubscribe from your mailing list, but they would like to hear from you a little bit less frequently.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It\u2019s vital to offer these kinds of subscribers the option to adjust and <a href=\"https:\/\/flodesk.com\/blog\/targeted-email-marketing\/\">personalize their email marketing<\/a> preferences to reduce the volume of emails they receive. That way, they\u2019ll keep hearing from you without feeling overwhelmed or frustrated. <em>Win-win.<\/em><\/p>\n<\/div>\n\n<div id=\"ask-inactive-email-subscribers-if-they-want-to-stay-on-your-list\" name=\"ask-inactive-email-subscribers-if-they-want-to-stay-on-your-list\" data-animate data-destination=\"ask-inactive-email-subscribers-if-they-want-to-stay-on-your-list\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Ask inactive email subscribers if they want to stay on your list<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"614\"\n  data-height=\"527\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/ajaie-alaie-image.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/ajaie-alaie-image-32x27.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/ajaie-alaie-image-200x172.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/ajaie-alaie-image-450x386.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/ajaie-alaie-image.png 614w\"\n            data-width=\"614\"\n      data-height=\"527\"\n      data-fit=\"cover\"\n      width=\"614\"\n      height=\"527\"\n      loading=\"eager\"\n      alt=\"AJAIE ALAIE re-engagement email\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>At the risk of sounding negative, it\u2019s important to realize when you should leave an inactive subscriber alone. Of course, you should try your best with re-engagement emails, but it\u2019s also vital to <em>\u2018let someone go\u2019<\/em> when it\u2019s warranted, rather than coming across as desperate.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If someone really isn\u2019t interested in your brand, you\u2019ll be better off putting your energy into capturing new leads who are genuinely excited about what you have to offer.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It\u2019s never fun to lose subscribers, but it can ultimately be a good thing. Once you\u2019ve cleansed your email list it might be a little smaller, but it\u2019ll be full of better quality subscribers.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>An engaged subscriber list will also give you a more realistic picture of your <a href=\"https:\/\/flodesk.com\/blog\/2022-email-marketing-trends\/\">email marketing strategy<\/a> success in the long term rather than worrying about low open rates and the like.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When sending&nbsp; out a re-engagement email campaign, make it easy for subscribers to unsubscribe if that\u2019s what they want to do. It\u2019s also a good idea to conclude your re-engagement campaign by genuinely asking the reader if they want to stay on your list with an obvious call-to-action.<\/p>\n<\/div>\n\n<div id=\"how-to-create-a-re-engagement-email-campaign-sequence\" name=\"how-to-create-a-re-engagement-email-campaign-sequence\" data-animate data-destination=\"how-to-create-a-re-engagement-email-campaign-sequence\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">How to create a re-engagement email campaign sequence<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As mentioned, re-engagement email <em>campaigns <\/em>are often much more effective than <em>singular <\/em>re-engagement emails. They give your message more visibility and provide the space for you to cover different re-engagement strategies without sending content that\u2019s overly long-winded.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In order to plan an ideal re-engagement email campaign, keep the following steps in mind:<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #6b1030; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Build and automate your workflows in advance with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Flodesk workflows are the simplest way to automate your re-engagement emails to win subscribers back.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #6b1030;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"1-create-an-outline-for-all-the-engagement-emails-you-want-to-send\" name=\"1-create-an-outline-for-all-the-engagement-emails-you-want-to-send\" data-animate data-destination=\"1-create-an-outline-for-all-the-engagement-emails-you-want-to-send\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Create an outline for all the engagement emails you want to send<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"964\"\n  data-height=\"680\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/workflow.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/workflow-32x23.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/workflow-200x141.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/workflow-450x317.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/workflow-700x494.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/workflow.png 964w\"\n            data-width=\"964\"\n      data-height=\"680\"\n      data-fit=\"cover\"\n      width=\"964\"\n      height=\"680\"\n      loading=\"eager\"\n      alt=\"Flodesk workflows\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019ve made the decision to send out a re-engagement email campaign rather than a single message, it\u2019s a good idea to create an outline of all the individual emails that\u2019ll make up your campaign before you start sending.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This is a great strategy because you\u2019ll ensure that you include all the information you want without making your messages too long or repeating yourself.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here\u2019s an example of the messages that could make up a great re-engagement email sequence:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul><li><em>An introductory reminder email. <\/em>This first re-engagement email should be light-hearted and make the reader realize they haven\u2019t engaged with your brand in a while.<\/li><li><em>Feedback email: <\/em>Ask subscribers if there\u2019s a reason behind their low engagement, be open to feedback and constructive criticism, and give them the opportunity to adjust email frequency.<\/li><li><em>Promotional email: <\/em>Offer your subscribers some kind of freebie, discount, or special offer to encourage them to give your brand another shot.<\/li><li><em>Unsubscribe email: <\/em>If your inactive subscriber hasn\u2019t responded to the previous messages in your campaign, ask them if they\u2019d like to be removed from your email list altogether.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When building a re-engagement email sequence, your life will be a lot easier if you use an email marketing platform like <a href=\"https:\/\/flodesk.com\/\">Flode<\/a><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/flodesk.com\/\">sk<\/a> that makes building automations a breeze. Your email campaigns will always go out on time and according to how subscribers interacted with previous emails.<\/p>\n<\/div>\n\n<div id=\"2-use-a-professional-email-template-that-puts-the-focus-on-the-content\" name=\"2-use-a-professional-email-template-that-puts-the-focus-on-the-content\" data-animate data-destination=\"2-use-a-professional-email-template-that-puts-the-focus-on-the-content\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Use a professional email template that puts the focus on the content<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1150\"\n  data-height=\"1620\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Blog_3-steps-send-first-flodesk-email.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Blog_3-steps-send-first-flodesk-email-32x45.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Blog_3-steps-send-first-flodesk-email-200x282.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Blog_3-steps-send-first-flodesk-email-450x634.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Blog_3-steps-send-first-flodesk-email-700x986.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Blog_3-steps-send-first-flodesk-email-1000x1409.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Blog_3-steps-send-first-flodesk-email.jpg 1150w\"\n            data-width=\"1150\"\n      data-height=\"1620\"\n      data-fit=\"cover\"\n      width=\"1150\"\n      height=\"1620\"\n      loading=\"eager\"\n      alt=\"Flodesk email templates\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Templates are an email marketer\u2019s best friend. They help them save time and ensure that they send out gorgeous emails that subscribers love to see in their inbox every single time.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re selecting a template for your re-engagement emails, be sure to choose one that\u2019s minimalist, clean, and professional. That\u2019ll keep the focus on your visuals and what you have to say. A template that comes off as too busy might be overwhelming for the reader.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re looking for the <a href=\"https:\/\/flodesk.com\/blog\/re-engagement-email\/\">perfect template for your re-engagement emails<\/a>, look no further. We\u2019ve got an extensive library of email templates and we\u2019re passionate about great design, so you can count on your emails looking fantastic with minimal time and effort necessary to put them together.<\/p>\n<\/div>\n\n<div id=\"3-check-out-some-re-engagement-email-examples\" name=\"3-check-out-some-re-engagement-email-examples\" data-animate data-destination=\"3-check-out-some-re-engagement-email-examples\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Check out some re-engagement email examples<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you need help getting inspired for your re-engagement email campaign, try checking out the wealth of engagement email examples out there. Re-engagement emails can be lighthearted and fun, they don\u2019t have to be all doom and gloom.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We\u2019ve got an article full of different kinds of re-engagement emails on the Flodesk blog, so feel free to check out <a href=\"https:\/\/flodesk.com\/\">our curated re-engagement email examples<\/a>.<\/p>\n<\/div>\n\n<div id=\"4-give-a-healthy-waiting-period-between-re-engagement-emails\" name=\"4-give-a-healthy-waiting-period-between-re-engagement-emails\" data-animate data-destination=\"4-give-a-healthy-waiting-period-between-re-engagement-emails\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. Give a healthy waiting period between re-engagement emails<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When sending out a re-engagement email campaign, avoid bombarding your email list with messages every day. They\u2019ll get overwhelmed, frustrated, and maybe even unsubscribe when they wouldn\u2019t have otherwise.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It\u2019s important to plan for a healthy waiting period between your different re-engagement emails and send them out over a specific period of time. For example, send out an email weekly for a month rather than four emails for four days in a row.&nbsp;<\/p>\n<\/div>\n\n<div id=\"5-always-include-an-unsubscribe-link\" name=\"5-always-include-an-unsubscribe-link\" data-animate data-destination=\"5-always-include-an-unsubscribe-link\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. Always include an unsubscribe link<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Even though you don\u2019t ideally want your subscribers to leave your list, it\u2019s important that you include an unsubscribe link within all your re-engagement emails.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This not only makes it easy for the reader to unsubscribe if they so choose, but it\u2019ll also ensure that you stay compliant with data protection and privacy regulations like the European GDPR.<\/p>\n<\/div>\n\n<div id=\"why-your-inactive-customers-might-be-tuning-out\" name=\"why-your-inactive-customers-might-be-tuning-out\" data-animate data-destination=\"why-your-inactive-customers-might-be-tuning-out\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Why your inactive customers might be tuning out<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It can be difficult to determine the reason <em>why <\/em>certain subscribers have become disengaged with your email content. Here are a few of the most common reasons why.<\/p>\n<\/div>\n\n<div id=\"too-many-emails\" name=\"too-many-emails\" data-animate data-destination=\"too-many-emails\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Too many emails<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It\u2019s important to be mindful of how many emails you send out. Many people get frustrated when they feel they\u2019re constantly receiving email campaigns from the same brand. Consider adjusting how often you send emails or ask your subscribers to adjust their own email preferences for a more customized experience.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It\u2019s also worth noting that your problem might not be too many emails point blank. You also might be sending too many promotional or sales-focused emails that mean you need to diversify your content.<\/p>\n<\/div>\n\n<div id=\"one-time-or-seasonal-purchases\" name=\"one-time-or-seasonal-purchases\" data-animate data-destination=\"one-time-or-seasonal-purchases\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">One-time or seasonal purchases<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It\u2019s possible that your subscribers have lost interest in your brand if:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul><li>They only wanted to make a one-time purchase in the first place.<\/li><li>The products or services you offer are seasonal or meant for a specific moment in a person\u2019s life (for example, having young children).<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This situation makes it a little bit trickier to put together an effective re-engagement email, but not impossible. Think about how you can pivot your sales strategy and engage your customers in a broader sense.<\/p>\n<\/div>\n\n<div id=\"email-marketing-content-isnt-what-they-signed-up-for\" name=\"email-marketing-content-isnt-what-they-signed-up-for\" data-animate data-destination=\"email-marketing-content-isnt-what-they-signed-up-for\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Email marketing content isn\u2019t what they signed up for<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This is one of the main culprits that can both negatively affect your sender reputation <em>and <\/em>cause people to tune out of your emails or even unsubscribe. If your subscribers are receiving the kind of marketing emails that they never actually signed up for, they certainly won\u2019t be happy and will lose interest quickly.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When <a href=\"https:\/\/flodesk.com\/blog\/newsletter-signup-examples\/\">growing your email list<\/a>, it\u2019s important that you segment your subscribers according to the kind of content they want to receive. Don\u2019t use leads for any and all kinds of email content under the sun: it won\u2019t be effective, and you\u2019ll end up with a lot of frustrated contacts on your hands.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Instead, focus on nurturing your subscribers with an email sequence that\u2019s consistent with the kind of information they initially expressed interest in.<\/p>\n<\/div>\n\n<div id=\"old-or-inactive-email-address\" name=\"old-or-inactive-email-address\" data-animate data-destination=\"old-or-inactive-email-address\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Old or inactive email address<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This is one of the big reasons why it\u2019s crucial to go through your email list from time to time. It\u2019s possible that some of your subscribers are on your email list with old or inactive email addresses. That means that they might not be seeing your emails at all, so it\u2019s a good idea to remove them from your mailing list altogether.<\/p>\n<\/div>\n\n<div id=\"emails-being-sent-to-a-spam-folder\" name=\"emails-being-sent-to-a-spam-folder\" data-animate data-destination=\"emails-being-sent-to-a-spam-folder\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Emails being sent to a spam folder<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It\u2019s also possible that some of your email subscribers aren\u2019t seeing your messages if they\u2019re getting directed to their spam folder. There are several ways you can avoid your emails being marked as spam, including:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul><li>Ask your subscribers to white list your email address<\/li><li>Don\u2019t use spammy or misleading subject lines<\/li><li>Don\u2019t use spammy words in your subject lines like <em>click here, congratulations, this is not spam, winner, risk-free, <\/em>or<em> special promotion<\/em><\/li><li>Monitor your sender reputation<\/li><li>Stay compliant with data protection laws like the GDPR<\/li><li>Check <a href=\"https:\/\/flodesk.com\/blog\/how-to-measure-welcome-email-effectiveness\/\">email engagement metrics<\/a> like complaints and reports regularly<\/li><li>Make sure your sender information is up-to-date and accurate<\/li><\/ul>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #6b1030; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Create emails your subscribers love with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Avoid the spam folder by designing the emails your subscribers can&#8217;t wait to open.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #6b1030;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"the-dos-and-donts-of-writing-a-re-engagement-email\" name=\"the-dos-and-donts-of-writing-a-re-engagement-email\" data-animate data-destination=\"the-dos-and-donts-of-writing-a-re-engagement-email\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">The dos and don\u2019ts of writing a re-engagement email<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Before you start writing your re-engagement emails, consider the following dos and don\u2019ts to help guide your first steps and set you up for success.<\/p>\n<\/div>\n\n<div id=\"do\" name=\"do\" data-animate data-destination=\"do\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Do<\/h3>\n<\/div>\n\n<div id=\"offer-inactive-contacts-options\" name=\"offer-inactive-contacts-options\" data-animate data-destination=\"offer-inactive-contacts-options\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Offer inactive contacts options<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Remember that it doesn\u2019t have to be <em>all-or-nothing <\/em>with inactive subscribers. In fact, presenting the situation as an ultimatum isn\u2019t likely to yield good results.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Re-engage customers by offering them more options than just purchasing or unsubscribing. Try suggesting that they modify their email frequency or adjust their email preferences. You can also provide high-value content to show inactive users what they\u2019re missing before sending them a sales-focused promotion or exclusive deal.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It\u2019s best to send a re-engagement campaign rather than a one-off email so you\u2019ll have lots of space to provide different options to your subscribers.<\/p>\n<\/div>\n\n<div id=\"be-open-to-conversation\" name=\"be-open-to-conversation\" data-animate data-destination=\"be-open-to-conversation\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Be open to conversation<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It might not always be immediately clear <em>why <\/em>one of your subscribers seemingly lost interest in your email marketing content. If that turns out to be your case, keep an open mind and ask your subscribers for feedback. You can do this by integrating a poll into your re-engagement email or simply by asking them to respond to your message directly.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This is a great strategy because you\u2019ll be able to gather genuine feedback from your subscribers <em>and <\/em>show them that you care about what they have to say.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Once you nail down <em>why <\/em>your subscriber is disengaged, you\u2019ll be better positioned to fix that problem.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Sometimes all it takes is a little bit of one to one conversation.<\/p>\n<\/div>\n\n<div id=\"keep-the-mood-light\" name=\"keep-the-mood-light\" data-animate data-destination=\"keep-the-mood-light\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Keep the mood light<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Even though it might not feel good to have to re-engage inactive subscribers, it\u2019s best to keep the mood light in your re-engagement emails. Stick with your regular brand tone and even integrate some cute imagery if it\u2019s appropriate.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Rather than coming across as desperate to regain an inactive user, it\u2019ll be a lot more effective if you let what made your subscriber opt in in the first place shine.<\/p>\n<\/div>\n\n<div id=\"embrace-personalization\" name=\"embrace-personalization\" data-animate data-destination=\"embrace-personalization\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Embrace personalization<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Personalization is one of the pinnacles of a successful email marketing strategy and re-engagement campaigns are no exception. However, personalization can extend far beyond <a href=\"https:\/\/flodesk.com\/blog\/re-engagement-email-subject-lines\/\">subject lines<\/a> and salutations.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>One of the best ways you can use personalization for re-engagement is with segmentation. Divide your inactive subscribers into different segments based on <em>why <\/em>they\u2019ve lost interest in your email marketing content. You can then create <a href=\"https:\/\/flodesk.com\/blog\/personalize-with-flodesk-forms\/\">personalized emails<\/a> and other re-engagement content that speaks to their specific situation.<\/p>\n<\/div>\n\n<div id=\"remind-subscribers-what-theyre-missing\" name=\"remind-subscribers-what-theyre-missing\" data-animate data-destination=\"remind-subscribers-what-theyre-missing\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Remind subscribers what they\u2019re missing<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Sometimes subscriber disengagement isn\u2019t as complicated as we make it out to be. Your subscribers may have just forgotten about your brand or your emails might have gotten lost in their busy inbox.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this context, all it takes to bring inactive subscribers back into your corner is a reminder of what they\u2019ve been missing. After all, they subscribed to your email list in the first place for a reason.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Remind your inactive subscriber of the value your brand offers and what they\u2019re missing out on by overlooking your email content. In order to sweeten the deal even more, you can offer them a special freebie, discount code, or promotion.<\/p>\n<\/div>\n\n<div id=\"dont\" name=\"dont\" data-animate data-destination=\"dont\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Don\u2019t<\/h3>\n<\/div>\n\n<div id=\"play-the-guilt-card\" name=\"play-the-guilt-card\" data-animate data-destination=\"play-the-guilt-card\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Play the guilt card<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>While it\u2019s fine to touch on emotions in re-engagement emails, it\u2019s important not to go overboard with the guilt card. Don\u2019t make your subscribers feel bad that they aren\u2019t engaging with your email marketing content. Rather, focus on <em>why <\/em>they\u2019re disengaged and work to solve that problem.<\/p>\n<\/div>\n\n<div id=\"avoid-the-elephant-in-the-room\" name=\"avoid-the-elephant-in-the-room\" data-animate data-destination=\"avoid-the-elephant-in-the-room\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Avoid the elephant in the room<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>On occasion, you might be aware of the reason <em>why <\/em>certain subscribers have lost interest in your brand. Perhaps they bought a new product that wasn\u2019t well-received. Maybe your company has been experiencing shipping problems as of late.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re aware of the <em>why <\/em>behind an inactive subscriber, it\u2019s important to face the issue head on rather than avoiding the elephant in the room. Your re-engagement emails should acknowledge the issue at hand and explain the steps your company is taking to resolve it.<\/p>\n<\/div>\n\n<div id=\"come-off-as-spammy\" name=\"come-off-as-spammy\" data-animate data-destination=\"come-off-as-spammy\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Come off as spammy<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>While it\u2019s a good idea to send out multiple re-engagement emails, don\u2019t go overboard and come off as spammy.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As a general rule, limit your re-engagement email campaign to five separate messages and make sure there\u2019s at least a few days between them all.<\/p>\n<\/div>\n\n<div id=\"its-time-to-win-back-those-subscribers\" name=\"its-time-to-win-back-those-subscribers\" data-animate data-destination=\"its-time-to-win-back-those-subscribers\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">It\u2019s time to win back those subscribers<\/h2>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1150\"\n  data-height=\"1620\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Blog_re-engagement-email-featured.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Blog_re-engagement-email-featured-32x45.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Blog_re-engagement-email-featured-200x282.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Blog_re-engagement-email-featured-450x634.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Blog_re-engagement-email-featured-700x986.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Blog_re-engagement-email-featured-1000x1409.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Blog_re-engagement-email-featured.jpg 1150w\"\n            data-width=\"1150\"\n      data-height=\"1620\"\n      data-fit=\"cover\"\n      width=\"1150\"\n      height=\"1620\"\n      loading=\"eager\"\n      alt=\"Flodesk email builder\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As you can see, re-engagement emails are an incredibly effective way to <a href=\"https:\/\/flodesk.com\/blog\/win-back-email\/\">win back subscribers<\/a> and ensure that they keep receiving the content they love.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Remember, <a href=\"https:\/\/flodesk.com\/blog\/re-engagement-email-subject-lines\/\">re-engagement email campaigns <\/a>can vary a lot, so be sure to keep our basic tips, best practices, tips, and dos and dont\u2019s in mind while developing yours. Above all, remember that what you create should align with your brand and let your personality shine, just like the rest of your email marketing content.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re looking for an email marketing platform that will help you create an excellent re-engagement campaign, give Flodesk a try. We specialize in helping you create email marketing content your subscribers will love receiving and have a <a href=\"https:\/\/app.flodesk.com\/sign-up\">30-day free trial<\/a> you can use with no strings attached.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2160\"\n  data-height=\"2160\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-32x32.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-200x200.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-450x450.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-700x700.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1000x1000.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1400x1400.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1800x1800.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080.jpg 2160w\"\n            data-width=\"2160\"\n      data-height=\"2160\"\n      data-fit=\"cover\"\n      width=\"2160\"\n      height=\"2160\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Re-engaging inactive subscribers is a vital part of small business email marketing. Not only does it show your community that you care about them and have a lot of value to offer, but it\u2019s also good business sense. In fact, the cost of generating new leads is up to 5x more expensive than retaining existing [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[15,16],"table_tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Write a Re-Engagement Email: Best Practices &amp; Tips<\/title>\n<meta name=\"description\" content=\"Is your subscriber engagement dropping? Find out how to write a re-engagement email to target subscribers who have tuned out &amp; win them back!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/how-to-write-a-re-engagement-email\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write a Re-Engagement Email: Best Practices &amp; Tips\" \/>\n<meta property=\"og:description\" content=\"Is your subscriber engagement dropping? 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