{"id":3164,"date":"2022-03-02T17:36:37","date_gmt":"2022-03-03T01:36:37","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=3164"},"modified":"2026-04-29T11:08:34","modified_gmt":"2026-04-29T19:08:34","slug":"product-update-email-template","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/product-update-email-template\/","title":{"rendered":"10 Product Update Email Template Examples &#038; Best Practices"},"content":{"rendered":"\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1155\"\n  data-height=\"1732\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Stocksy_txpe987dbf7tiV300_Medium_3006242.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Stocksy_txpe987dbf7tiV300_Medium_3006242-32x48.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Stocksy_txpe987dbf7tiV300_Medium_3006242-200x300.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Stocksy_txpe987dbf7tiV300_Medium_3006242-450x675.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Stocksy_txpe987dbf7tiV300_Medium_3006242-700x1050.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Stocksy_txpe987dbf7tiV300_Medium_3006242-1000x1500.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Stocksy_txpe987dbf7tiV300_Medium_3006242.jpg 1155w\"\n            data-width=\"1155\"\n      data-height=\"1732\"\n      data-fit=\"cover\"\n      width=\"1155\"\n      height=\"1732\"\n      loading=\"eager\"\n      alt=\"Product update email examples\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As a business owner, you probably tweak your products and services fairly often, striving to meet the changing needs of your customers.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>How do you let them know, though, when you\u2019ve come up with something new? Or fixed something that wasn\u2019t working quite right?&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Enter: The product update email.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It\u2019s the perfect way to share updates with your customers, to tell them what you\u2019ve been up to and why it\u2019s awesome for them.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this guide, we\u2019re going to cover some best practices for sending product update emails and give you some examples so you can hit the ground running.&nbsp;<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #5a71b6; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #5a71b6;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"who-to-send-a-product-update-email-to\" name=\"who-to-send-a-product-update-email-to\" data-animate data-destination=\"who-to-send-a-product-update-email-to\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Who to send a product update email to<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Who to send these emails to really depends on the update itself. If it\u2019s something very specific (like bug fixes or a new feature, for example) it would be best to only send it to subscribers who are already using the product being updated.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This is because the information about the update is most relevant to this audience and also adds the most value. For customers who aren\u2019t using the product yet, information about something like a bug fix is somewhat trivial and just clutters their inbox. However, if you have an update with broader appeal, it can be appropriate to send it to non-users as well.&nbsp;<\/p>\n<\/div>\n\n<div id=\"product-update-email-tips-and-best-practices\" name=\"product-update-email-tips-and-best-practices\" data-animate data-destination=\"product-update-email-tips-and-best-practices\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Product update email tips and best practices&nbsp;<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Now that we\u2019ve covered the basics, we\u2019re going to share some pro tips with you in this next section.&nbsp;<\/p>\n<\/div>\n\n<div id=\"1-segment-your-audience\" name=\"1-segment-your-audience\" data-animate data-destination=\"1-segment-your-audience\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Segment your audience<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When it comes to email marketing, it\u2019s always important to personalize your content so that it\u2019s relevant and adds value for your readers. And it\u2019s no different with product update emails.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Let\u2019s say you\u2019re an affiliate marketer, for example, and want to share an update about a product you\u2019ve recommended in the past. This information is going to be the most relevant for subscribers who have purchased or shown interest in that product already.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re using Flodesk as your email service provider (ESP), you can do this by <a href=\"http:\/\/help.flodesk.com\/en\/articles\/3184163-how-to-use-segments\">setting up segments<\/a> in your dashboard. That way, when someone clicks on a specific affiliate link, they\u2019ll automatically be placed into a specific group called a segment. Then, you can customize your email based on the attributes of each segment.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Read next: <\/strong><a href=\"https:\/\/flodesk.com\/blog\/affiliate-email-marketing\/\"><strong>How to Launch an Affiliate Email Marketing Campaign &amp; Boost Commissions<\/strong><\/a><\/p>\n<\/div>\n\n<div id=\"2-focus-on-the-new-benefits-instead-of-just-the-new-features\" name=\"2-focus-on-the-new-benefits-instead-of-just-the-new-features\" data-animate data-destination=\"2-focus-on-the-new-benefits-instead-of-just-the-new-features\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Focus on the new benefits instead of just the new features&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This may sound a bit like we\u2019re splitting hairs at first, but stick with us. Features describe what a product does in general. They\u2019re typically attributes that set it apart from the competition. Benefits, however, describe why those new features matter to your target audience.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Using benefit-focused messaging allows you to communicate exactly how this update will help them. Consider:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>What part of their daily life will be improved by using this feature?&nbsp;<\/li>\n\n\n\n<li>Will it save them time?&nbsp;<\/li>\n\n\n\n<li>Will it help them earn more money?&nbsp;<\/li>\n\n\n\n<li>Will it help them eat healthier?&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For example, let\u2019s say you run a meal prep business and want to let customers know about your new ready-to-heat packaging. However, the term \u201cready-to-heat\u201d is just a feature.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Instead, communicate the benefits of this feature, like how much time it will save because customers can just pop the whole thing in the oven\u2014no prep work, no dishes, no stress.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #5a71b6; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #5a71b6;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"3-tell-a-story\" name=\"3-tell-a-story\" data-animate data-destination=\"3-tell-a-story\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Tell a story&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Remember how one of the goals of sending a product update email is to foster engagement with your subscribers? Stories are a great way to do just that.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Stories actually release oxytocin in the brain, which helps us deepen our connection and bond with each other. As Natalie Franke recommends in the Flodesk University course, \u201c<a href=\"https:\/\/university.flodesk.com\/connect-with-your-audience\">3 Tips to Connect with Your Audience in Emails<\/a>\u201d:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>\u201c<\/em><em>Use stories to pass along your learning to your audience to provide value to them directly and open a gateway that allows them to see a little more about you, your brand, what you have to offer from the human lens and the human element. Storytelling ultimately helps people to connect with you more deeply and what you have to offer.<\/em>\u201d<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Franke suggests telling a story that showcases a transformation, like a \u2018before and after\u2019, or one that shows your humanity and positions you as the protagonist, and has an element of proper redemption from failure. You can also use stories with a surprise, a moment where you learn something new or a time you came across an added value that you never saw coming.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In a product update email, the story can center around the update itself\u2014 how you and your team came up with the new features, how you developed them, or a story about a customer who\u2019s already using them.&nbsp;<\/p>\n<\/div>\n\n<div id=\"4-be-choosy-about-which-updates-are-email-worthy\" name=\"4-be-choosy-about-which-updates-are-email-worthy\" data-animate data-destination=\"4-be-choosy-about-which-updates-are-email-worthy\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. Be choosy about which updates are email-worthy<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It\u2019s important not to go overboard with product update emails, sending something about every little tweak or new feature, for example. That\u2019s a sure-fire way to end up with a lot of annoyed, unsubscribing customers.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Instead, think about your updates in terms of how much value they add to your customer\u2019s life and only send the ones that really matter. Not only will this ensure that your emails add value but it goes a long way to building trust and credibility as customers realize that you\u2019re not going to constantly spam them with irrelevant content.&nbsp;<\/p>\n<\/div>\n\n<div id=\"5-include-stunning-graphics-and-visuals\" name=\"5-include-stunning-graphics-and-visuals\" data-animate data-destination=\"5-include-stunning-graphics-and-visuals\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. Include stunning graphics and visuals<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/flodesk.com\/blog\/email-marketing-graphics\/\">Email marketing graphics<\/a> are important for so many reasons. Here are a few that apply directly to product update emails:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Visual content is more memorable than text: People retain 80% of what they see and just 20% of what they read. So, if your subscriber takes a look at your email about new features, they\u2019re much more likely to remember the graphic.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Images communicate information quickly and clearly: The human brain processes images up to <a href=\"https:\/\/movableink.com\/blog\/29-incredible-stats-that-prove-the-power-of-visual-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">60,000 times faster<\/a> than text\u2014an important consideration when battling for eyeballs in a crowded inbox.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Graphics enrich your branding:<strong> <\/strong>Everything in your email contributes to your <a href=\"https:\/\/university.flodesk.com\/what-is-branding\">company branding<\/a>. So, including on-brand graphics and visuals is a good way to build awareness and provide a unified experience for your customers.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"6-create-the-right-subject-line\" name=\"6-create-the-right-subject-line\" data-animate data-destination=\"6-create-the-right-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">6. Create the right subject line&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As you can see, there are a lot of ingredients that go into crafting a successful product update email, from segmenting to graphics to storytelling. But without a good subject line, none of it matters.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.invespcro.com\/blog\/email-subject-lines-statistics-and-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">47% of recipients<\/a> choose whether or not to open emails based on the subject line alone. So if your subject line doesn\u2019t get the job done, you\u2019ve lost half of your readers before they even see what\u2019s in your email.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>With that in mind, here are a few best practices when it comes to <a href=\"https:\/\/flodesk.com\/blog\/welcome-email-subject-lines\/\">writing killer subject lines<\/a>:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Get straight to the point<\/li>\n\n\n\n<li>Lead with value<\/li>\n\n\n\n<li>Pique curiosity<\/li>\n\n\n\n<li>Personalize it<\/li>\n\n\n\n<li>Run A\/B testing<\/li>\n\n\n\n<li>Avoid looking like spam<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Read next: <\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/flodesk.com\/blog\/product-launch-email-subject-lines\/\">How to Write Persuasive Product Launch Email Subject Lines (22 Examples)<\/a><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/flodesk.com\/blog\/win-back-email\/\">11 Win Back Email Templates to Inspire You!<\/a><\/p>\n<\/div>\n\n<div id=\"10-product-update-email-templates\" name=\"10-product-update-email-templates\" data-animate data-destination=\"10-product-update-email-templates\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">10 product update email templates<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Now that you have a few tricks up your sleeve, we\u2019re going to show you some examples of awesome product update emails.&nbsp;<\/p>\n<\/div>\n\n<div id=\"1-the-new-feature-product-update-email\" name=\"1-the-new-feature-product-update-email\" data-animate data-destination=\"1-the-new-feature-product-update-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. The \u201cnew feature\u201d product update email&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Hey (name)!&nbsp;<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>We just added (most requested feature) to our (product) and we think you\u2019ll love it! Here\u2019s a quick rundown of how you can use it:&nbsp;<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><em>(Benefit 1)<\/em><\/li>\n\n\n\n<li><em>(Benefit 2)<\/em><\/li>\n\n\n\n<li><em>(Benefit 3)<\/em><\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Give us a shout if you have any questions!&nbsp;<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>(Signature)<\/em><\/p>\n<\/div>\n\n<div id=\"2-the-trial-opportunity-product-update-email\" name=\"2-the-trial-opportunity-product-update-email\" data-animate data-destination=\"2-the-trial-opportunity-product-update-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. The \u201ctrial opportunity\u201d product update email&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Hey (name)<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Get a feel for our (insert product name)!&nbsp;<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>We want to make sure that any piece you buy is just right and fits your style. So we put together sample kits and added them to the store.&nbsp;<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Sample kits are just (insert price) with (insert type) shipping.&nbsp;<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>(Signature)<\/em><\/p>\n<\/div>\n\n<div id=\"3-the-bug-fix-product-update-email\" name=\"3-the-bug-fix-product-update-email\" data-animate data-destination=\"3-the-bug-fix-product-update-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. The \u201cbug fix\u201d product update email&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Hey (name), we fixed the (insert problem here. Example: broken blog post link or technical issues with premium features.)! Sorry it wasn\u2019t working right, hope it wasn\u2019t too much of a headache for you!<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Thanks for the grace, fellow human. \ud83d\udc96<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>(Signature)<\/em><\/p>\n<\/div>\n\n<div id=\"4-the-new-addition-to-the-collection-product-update-email\" name=\"4-the-new-addition-to-the-collection-product-update-email\" data-animate data-destination=\"4-the-new-addition-to-the-collection-product-update-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. The \u201cnew addition to the collection\u201d product update email<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Hey (name)!&nbsp;<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>It\u2019s been an exciting time here at (insert company name) lately. To keep the fun going, we have a new addition to the (name of the collection) to share with you.&nbsp;<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Here\u2019s why we think you\u2019ll love it: (List benefits)<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>We only have a limited supply right now so don\u2019t miss it! (Insert link to shop)<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>(Signature)<\/em><\/p>\n<\/div>\n\n<div id=\"5-the-new-partnership-or-integration-product-update-email\" name=\"5-the-new-partnership-or-integration-product-update-email\" data-animate data-destination=\"5-the-new-partnership-or-integration-product-update-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. The \u201cnew partnership or integration\u201d product update email&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>(Briefly describe the benefit. Example: \u201cPay the way you like\u201d or \u201cSend emails faster\u201d)<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>(Company name) has partnered with (partner name) to bring you (describe benefit in more detail).&nbsp;<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Have any questions about using (name of partner or integration)? Drop us a line.&nbsp;<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>(Signature)<\/em><\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #5a71b6; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #5a71b6;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"6-the-making-a-come-back-product-update-email\" name=\"6-the-making-a-come-back-product-update-email\" data-animate data-destination=\"6-the-making-a-come-back-product-update-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">6. The \u201cmaking a come-back\u201d product update email&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Hey (name),&nbsp;<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>I can&#8217;t wait to share some exciting news with you \u2014 (insert product name) is back!&nbsp;<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>If you\u2019re as excited as me, click on through to get you some! If you&#8217;re new to (company name or blog or community) and have no idea what I\u2019m talking about, lol, here\u2019s the scoop:&nbsp;<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>(explain why this product or service was popular in the past and why it\u2019s coming back)<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>(Signature)<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Read next: <\/strong><a href=\"https:\/\/flodesk.com\/blog\/3-steps-send-first-flodesk-email\/\">3 Steps to Send Out Your First Flodesk Email<\/a><\/p>\n<\/div>\n\n<div id=\"7-the-new-product-announcement-update-email\" name=\"7-the-new-product-announcement-update-email\" data-animate data-destination=\"7-the-new-product-announcement-update-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">7. The \u201cnew product announcement\u201d update email&nbsp;&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Hey friend!<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>I\u2019ve been SO excited to tell you about the new product we\u2019ve been cooking up and today\u2019s the day! Yay!!!<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>I\u2019m giving you first dibs on (new product description, Example: signing up for a new class).&nbsp;<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Here\u2019s the scoop: (describe the new product)<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>(Insert button or link to buy or sign up)<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>(Signature)<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For more, check out our post on <a href=\"https:\/\/flodesk.com\/blog\/announcement-email-template\/\">announcement email templates<\/a>!<\/p>\n<\/div>\n\n<div id=\"8-the-product-hacks-update-email\" name=\"8-the-product-hacks-update-email\" data-animate data-destination=\"8-the-product-hacks-update-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">8. The \u201cproduct hacks\u201d update email&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Hey (name)!&nbsp;<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Nice to meet you.<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>I\u2019m (name of an expert at your company, Example Amanda, Creative Director at ABC Company). My goal is to help you get the MOST out of (product or service name).<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>So I\u2019ve created this quick guide with my top 4 hacks to (goal of your product).&nbsp;<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Hack #1<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Hack #2<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Hack #3<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Hack #4<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>I can\u2019t wait to see what you come up with!&nbsp;<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>(Signature)<\/em><\/p>\n<\/div>\n\n<div id=\"9-the-new-event-announcement-product-update-email\" name=\"9-the-new-event-announcement-product-update-email\" data-animate data-destination=\"9-the-new-event-announcement-product-update-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">9. The \u201cnew event announcement\u201d product update email<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Hey (name)!&nbsp;<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Don\u2019t miss out on our (name of new event).&nbsp;<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>(Insert most important details here like date\/time\/location\/perks)<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>(Insert CTA button)<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Top ten reasons to join us!&nbsp;<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>(List benefits)<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>(Signature)<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em><strong>Need a bit more inspo for marketing your upcoming event?<\/strong> <strong>Here are <a href=\"https:\/\/flodesk.com\/blog\/event-invitation-email\/\">20 event invitation email examples<\/a> that are bound to get you RSVPs<\/strong><\/em><\/p>\n<\/div>\n\n<div id=\"10-the-coming-soon-product-update-email\" name=\"10-the-coming-soon-product-update-email\" data-animate data-destination=\"10-the-coming-soon-product-update-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">10. The \u201ccoming soon\u201d product update email&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Hey (name)!&nbsp;<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Have you heard the great news? (Insert product name) is coming soon to (company name) and pre-orders open in just (insert timeframe)!&nbsp;<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>(Briefly describe the new product and its benefits)<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>I just have one question, (ask subscribers to give you their opinion on something that can still be determined about the product).&nbsp;<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>(Insert CTA button with phrase like \u201cTalk to me\u201d or \u201cDrop me a line\u201d)<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong><em>Psst, get inspiration for your new product launch with these amazing <a href=\"https:\/\/flodesk.com\/blog\/product-launch-email-template\/\">product launch templates<\/a><\/em><\/strong><\/p>\n<\/div>\n\n<div id=\"start-sending-stunning-product-update-emails\" name=\"start-sending-stunning-product-update-emails\" data-animate data-destination=\"start-sending-stunning-product-update-emails\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Start sending stunning product update emails<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Now you have all the insider tricks and tips to send amazing product update emails that people love to get! Whether you\u2019re announcing brand new features, reeling in <a href=\"https:\/\/flodesk.com\/blog\/welcome-email-templates\/\">new subscribers<\/a>, or letting users know about bug fixes, you\u2019ve got this.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>And if you don\u2019t have an <a href=\"https:\/\/flodesk.com\/blog\/email-template-builders\/\">email template builder<\/a> or service provider yet, we\u2019re always available. From stunning email templates to immersive forms, Flodesk makes it easy for beginners and experts alike to <a href=\"https:\/\/flodesk.com\/blog\/newsletter-signup-examples\/\">build their email lists<\/a>, engage their audiences, and convert subscribers into customers\u2014all without a website.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Good luck out there and happy emailing!&nbsp;<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up \" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2160\"\n  data-height=\"2160\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-32x32.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-200x200.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-450x450.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-700x700.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1000x1000.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1400x1400.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1800x1800.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080.jpg 2160w\"\n            data-width=\"2160\"\n      data-height=\"2160\"\n      data-fit=\"cover\"\n      width=\"2160\"\n      height=\"2160\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"product-update-email-faqs\" name=\"product-update-email-faqs\" data-animate data-destination=\"product-update-email-faqs\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Product update email FAQs<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Before we get into the nitty-gritty, let\u2019s go over some basic questions about product update emails.&nbsp;<\/p>\n<\/div>\n\n<div id=\"what-is-a-product-update-email\" name=\"what-is-a-product-update-email\" data-animate data-destination=\"what-is-a-product-update-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">What is a product update email?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It\u2019s a type of email you send to subscribers letting them know about a new product or about brand new features you\u2019ve added to an existing product.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Also, a product update email doesn\u2019t have to be about physical or material goods. It can be about a service or digital download or whatever it is that your business offers. For example, many of our members (users) at <a href=\"https:\/\/flodesk.com\/\">Flodesk<\/a> are small business owners with service-based businesses, like photographers or coaches.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>So just know that instead of saying \u201cproduct or service update email\u201d throughout this whole article (it\u2019s a mouthful, right?), we\u2019ll say product update, and this means whatever your business offers to customers.&nbsp;&nbsp;<\/p>\n<\/div>\n\n<div id=\"how-to-create-the-best-product-update-email\" name=\"how-to-create-the-best-product-update-email\" data-animate data-destination=\"how-to-create-the-best-product-update-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">How to create the best product update email?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The best product update emails rely on things like carefully-crafted subject lines, <a href=\"https:\/\/flodesk.com\/blog\/email-marketing-graphics\/\">stunning graphics<\/a> and compelling CTAs to generate user engagement. (Flodesk makes email marketing beautiful\u2014and truly easy to use. <a href=\"https:\/\/app.flodesk.com\/sign-up\">Try out Flodesk for free<\/a>!)&nbsp;<\/p>\n<\/div>\n\n<div id=\"why-should-you-send-product-update-emails\" name=\"why-should-you-send-product-update-emails\" data-animate data-destination=\"why-should-you-send-product-update-emails\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Why should you send product update emails?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>From minor product updates to announcing a big change, product update emails help you boost engagement with subscribers. This can help improve customer retention and satisfaction, increase conversions from free trials to paid accounts, drive traffic to your website and more.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>As a business owner, you probably tweak your products and services fairly often, striving to meet the changing needs of your customers.&nbsp; How do you let them know, though, when you\u2019ve come up with something new? Or fixed something that wasn\u2019t working quite right?&nbsp; Enter: The product update email.&nbsp; It\u2019s the perfect way to share [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[16,7],"table_tags":[],"class_list":["post-3164","post","type-post","status-publish","format-standard","hentry","category-design","tag-content-ideas","tag-templates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Product Update Email Template Examples &amp; Best Practices<\/title>\n<meta name=\"description\" content=\"Looking for a product update email template to keep your subscribers in the know? Here are 10 of the best + tips for writing the perfect email.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/product-update-email-template\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Product Update Email Template Examples &amp; Best Practices\" \/>\n<meta property=\"og:description\" content=\"Looking for a product update email template to keep your subscribers in the know? 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