{"id":3097,"date":"2022-03-02T17:00:37","date_gmt":"2022-03-03T01:00:37","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=3097"},"modified":"2026-04-29T11:08:49","modified_gmt":"2026-04-29T19:08:49","slug":"product-launch-email-subject-lines","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/product-launch-email-subject-lines\/","title":{"rendered":"How to Write Persuasive Product Launch Email Subject Lines: 22 Examples"},"content":{"rendered":"\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1265\"\n  data-height=\"1582\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Stocksy_txpa953de75RaO300_Medium_3803958-1.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Stocksy_txpa953de75RaO300_Medium_3803958-1-32x40.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Stocksy_txpa953de75RaO300_Medium_3803958-1-200x250.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Stocksy_txpa953de75RaO300_Medium_3803958-1-450x563.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Stocksy_txpa953de75RaO300_Medium_3803958-1-700x875.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Stocksy_txpa953de75RaO300_Medium_3803958-1-1000x1251.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Stocksy_txpa953de75RaO300_Medium_3803958-1.jpg 1265w\"\n            data-width=\"1265\"\n      data-height=\"1582\"\n      data-fit=\"cover\"\n      width=\"1265\"\n      height=\"1582\"\n      loading=\"eager\"\n      alt=\"Product based business email examples\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here&#8217;s a fact: You could build the most innovative product in the world, but if you don\u2019t tell anyone about it, you won\u2019t make any sales!&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/flodesk.com\/blog\/product-launch-email-template\/\">Product launch emails<\/a> are a perfect way to announce new products, features, upcoming releases, product launch dates and more to your customers. These emails communicate the value of your product and persuade customers to take the desired action, such as pre-ordering the product.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>And it all starts with your email subject line. About 47% of recipients decide to open emails because of the subject lines. But <a href=\"https:\/\/www.invespcro.com\/blog\/email-subject-lines-statistics-and-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">69% of email recipients<\/a> will also report an email as spam based solely on the subject line. So, it&#8217;s a do-it-right or end-up-in-spam situation.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>That\u2019s why it&#8217;s so important to craft attention-grabbing subject lines to drive healthy open rates.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #c2d7d4; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Write open-worthy subject lines in Flodesk <\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Create compelling subject lines that get subscribers to open your beautifully-designed emails.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #c2d7d4;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"what-makes-a-great-product-launch-email-subject-line\" name=\"what-makes-a-great-product-launch-email-subject-line\" data-animate data-destination=\"what-makes-a-great-product-launch-email-subject-line\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">What makes a great product launch email subject line?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Whether you are <a href=\"https:\/\/flodesk.com\/blog\/product-launch-email-template\/\">announcing a new product<\/a>, feature, pre-order sales or launching a brand new event, the overall goal is the same. First, you want to get readers to open your email and then follow through on the call-to-action. The subject line determines if they do the first part.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>But different types of product launch emails require different approaches to be effective. Below are insights into what makes for an effective subject line for different types of product launch emails.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Want to know how to write the best product launch email?<\/em> <em>Check out <a href=\"https:\/\/flodesk.com\/blog\/how-to-write-a-product-launch-email\/\">How to Write a Product Launch Email<\/a><\/em><\/p>\n<\/div>\n\n<div id=\"new-product-launch-announcement-emails\" name=\"new-product-launch-announcement-emails\" data-animate data-destination=\"new-product-launch-announcement-emails\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">New product launch announcement emails&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Subject lines for new product launch emails should build excitement about and interest in the product. The subject line should immediately communicate the value of the product and why customers should care.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are some examples:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Apple: The new iPad Pro. Supercharged by the Apple M1 chip. Now available.<\/li>\n\n\n\n<li>Vybes: Ginger Lemonade is here<\/li>\n\n\n\n<li>Grilli Type: Introducing Grilli Kiosk!<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"new-featuresproduct-enhancement-emails\" name=\"new-featuresproduct-enhancement-emails\" data-animate data-destination=\"new-featuresproduct-enhancement-emails\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">New features\/product enhancement emails<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When announcing new features or improvements to your product, your subject line should convey the excitement and benefit of the feature to your customers. Instead of making it about you, make it about the customer. For example, instead of saying &#8220;We&#8217;ve introduced automation,&#8221; try &#8220;Save time with our new automation feature.\u201d<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are some examples:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Anchor: Introducing a new way to create, with all the music you love<\/li>\n\n\n\n<li>Bloomscape: New Twists on Classic Favorites<\/li>\n\n\n\n<li>Outer: We&#8217;ve reinvented the outdoor sofa.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"pre-order-emails\" name=\"pre-order-emails\" data-animate data-destination=\"pre-order-emails\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>Pre-order emails<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>With pre-order emails, your goal is to make sales. The email subject line should communicate scarcity and urgency. Subject lines that create a sense of urgency and exclusivity can <a href=\"https:\/\/www.invespcro.com\/blog\/email-subject-lines-statistics-and-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">boost open rates by 22%<\/a>. Make customers understand what they would miss out on if they do not preorder\u2014<a href=\"https:\/\/eventbrite-s3.s3.amazonaws.com\/marketing\/Millennials_Research\/Gen_PR_Final.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">nearly 69% of millennials<\/a> experience the fear of missing out (FOMO). For social media users, the number\u2019s at 56%. That\u2019s a lot of people.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are some examples of pre-order email subject lines:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>The Bitter Southerner: The most beautiful BS book yet. Pre-order FAMILIAR.<\/li>\n\n\n\n<li>Apple: iPhone 12 mini and iPhone 12 Pro Max will be here soon. Get ready for pre-order today.<\/li>\n\n\n\n<li>Sonos: Your exclusive invitation to preorder<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"event-emails\" name=\"event-emails\" data-animate data-destination=\"event-emails\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>Event emails<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Event launch\/announcement subject lines should build hype and anticipation for the event. Find ways to get your customers excited by offering discounts or other perks to early birds.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are some examples:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Ramp: Save the Date for Ramp\u2019s Future of Finance<\/li>\n\n\n\n<li>Apple: Mark your calendar for the Apple Shopping Event. Starts soon.<\/li>\n\n\n\n<li>Salesforce: Start planning your Connections experience<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Now that you know what types of subject lines are effective for different product launches, let\u2019s get down to how you can write one that does the magic.&nbsp;<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #c2d7d4; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Captivating subject lines meet beautifully-designed emails in Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Design stunning emails and open-worthy subject lines, all in Flodesk.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #c2d7d4;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"how-to-write-an-effective-product-launch-email-subject-line\" name=\"how-to-write-an-effective-product-launch-email-subject-line\" data-animate data-destination=\"how-to-write-an-effective-product-launch-email-subject-line\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">How to write an effective product launch email subject line&nbsp;<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are six best practices to help you write that winner email subject line for your product launch.<\/p>\n<\/div>\n\n<div id=\"1-keep-your-audience-in-mindalways\" name=\"1-keep-your-audience-in-mindalways\" data-animate data-destination=\"1-keep-your-audience-in-mindalways\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Keep your audience in mind\u2014always<strong>!<\/strong>&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You\u2019ve probably heard this a lot, and that\u2019s because it\u2019s important. Understanding your target audience is so crucial for <a href=\"https:\/\/flodesk.com\/blog\/targeted-email-marketing\/\">successful email marketing<\/a>. Your audience will inform the tone and overall language of the email. And it could also be the difference between your email getting read or being flagged for spam.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Beyond subject lines, this means following email marketing best practices when building your email list, such as using <a href=\"https:\/\/university.flodesk.com\/double-opt-in\">double opt-in<\/a> to confirm emails and never sending spam emails.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Natalie Franke brilliantly covers how to do this the right way in the Flodesk University Course, <a href=\"https:\/\/university.flodesk.com\/how-to-build-an-email-list-for-free\">Strategies for Launching Your List: How to Build an Email List for Free<\/a>.<\/p>\n<\/div>\n\n<div id=\"2-evoke-the-right-emotions\" name=\"2-evoke-the-right-emotions\" data-animate data-destination=\"2-evoke-the-right-emotions\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Evoke the right emotions&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>According to a <a href=\"https:\/\/scholar.harvard.edu\/files\/jenniferlerner\/files\/annual_review_manuscript_june_16_final.final_.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">Harvard study<\/a>, emotions are powerful and predictable drivers of decision-making. This means that if you can get people in the right mood, you can get them to take desired actions.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Product launch email subject lines should build excitement and boost interest in the product. You can do this by using the appropriate tone and including power words to trigger emotional responses. For example, pre-order or early access announcement emails should communicate urgency, scarcity, and exclusivity.&nbsp;<\/p>\n<\/div>\n\n<div id=\"3-keep-it-short-and-concise\" name=\"3-keep-it-short-and-concise\" data-animate data-destination=\"3-keep-it-short-and-concise\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Keep it short and concise&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The length of your subject line matters. The majority of email opens\u2014<a href=\"https:\/\/martech.org\/majority-of-email-opens-are-mobile-but-most-conversions-on-the-desktop\/\" target=\"_blank\" rel=\"noreferrer noopener\">nearly 68%<\/a>\u2014happen on mobile devices. So, the shorter your subject line is, the better.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A survey <a href=\"https:\/\/www.invespcro.com\/blog\/email-subject-lines-statistics-and-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">found that<\/a> subject lines with six to 10 words (about 40 characters) have the highest open rates of 21%. But subject lines of 20 to 25 words have the least open rate, at 9%. For your product launch announcement email, skip the fluff and make sure your subject lines are as concise as possible.<\/p>\n<\/div>\n\n<div id=\"4-personalize-it\" name=\"4-personalize-it\" data-animate data-destination=\"4-personalize-it\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. Personalize it&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Want a sure way to boost your open rates? Personalize your product launch subject lines. An <a href=\"https:\/\/www.marketingdive.com\/news\/study-personalized-email-subject-lines-increase-open-rates-by-50\/504714\/\" target=\"_blank\" rel=\"noreferrer noopener\">analysis of 7 billion emails<\/a> revealed that personalized email subject lines boost open rates by 50%.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The simplest way is to include your customer\u2019s name. This was found to specifically boost open rates by 21%. If you need more personalization ideas, check out this Flodesk blog: 3<a href=\"https:\/\/flodesk.com\/blog\/personalize-with-flodesk-forms\/\"> New Ways to Hyper-Personalize Your Email Marketing with Flodesk Forms<\/a>.<\/p>\n<\/div>\n\n<div id=\"5-include-proven-magic-keywords\" name=\"5-include-proven-magic-keywords\" data-animate data-destination=\"5-include-proven-magic-keywords\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. Include proven \u201cmagic\u201d keywords<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When it comes to <a href=\"https:\/\/flodesk.com\/blog\/small-business-email-marketing\/\">email marketing<\/a>, all words are not born equal. Some keywords have been proven to shoot up open and <a href=\"https:\/\/university.flodesk.com\/click-through-rate\">click-through rates<\/a> when included in your subject line. For example, including the word \u201cfree\u201d in your subject line can boost open rates by 10%.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Phrasee <a href=\"https:\/\/www.smartinsights.com\/email-marketing\/email-creative-and-copywriting\/email-subject-lines-response\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">analyzed<\/a> 700 million emails and ranked phrases from 1 &#8211; 100 based on how well or poorly the phrase is likely to perform in a subject line. Phrases with higher scores are likely to perform better. Based on that analysis, some of the best-performing keywords that could come in handy for your product launches are:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Introducing (67)<\/li>\n\n\n\n<li>Get your (54)<\/li>\n\n\n\n<li>Available (69)<\/li>\n\n\n\n<li>On orders over (83)<\/li>\n\n\n\n<li>Your next order (69)<\/li>\n\n\n\n<li>Brand new (71)<\/li>\n\n\n\n<li>Latest (70)<\/li>\n\n\n\n<li>Special (70)<\/li>\n\n\n\n<li>Wonderful (60)<\/li>\n\n\n\n<li>Now in (72)<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Keep in mind that these are not silver bullets\u2014the performance of your subject lines depends on several other factors. However, what this analysis and similar studies tell us is that some words <em>do<\/em> perform better than others in subject lines. So, be sure to use those findings to your advantage.<\/p>\n<\/div>\n\n<div id=\"6-use-emojis-the-right-way\" name=\"6-use-emojis-the-right-way\" data-animate data-destination=\"6-use-emojis-the-right-way\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">6. Use emojis the right way&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Emojis, who doesn\u2019t love them? Plus, they are good for business\u2014a study by Experian found that companies that use emojis in their email subject lines have over <a href=\"https:\/\/www.experian.com\/marketing-services\/marketing-services.html\" target=\"_blank\" rel=\"noreferrer noopener\">50% higher open rates<\/a> than companies that don\u2019t. But there are rules. One emoji per subject line is more than enough.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Also, ensure that emojis are not used to replace words: that is, the meaning of the subject line should be complete without the emoji. This is because emojis may sometimes be rendered incorrectly, depending on the user\u2019s device.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Read next: <\/strong><a href=\"https:\/\/flodesk.com\/blog\/product-update-email-template\/\">10 Product Update Email Template Examples &amp; Best Practices<\/a><\/p>\n<\/div>\n\n<div id=\"22-examples-of-the-best-product-launch-email-subject-lines\" name=\"22-examples-of-the-best-product-launch-email-subject-lines\" data-animate data-destination=\"22-examples-of-the-best-product-launch-email-subject-lines\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">22 examples of the best product launch email subject lines<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re looking for inspiration, here are 22 examples of persuasive subject lines from real brands\u2014big and small\u2014plus why they work.<\/p>\n<\/div>\n\n<div id=\"1-the-new-product-launch-email-subject-line\" name=\"1-the-new-product-launch-email-subject-line\" data-animate data-destination=\"1-the-new-product-launch-email-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. The &#8220;new product&#8221; launch email subject line<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Subject line:<\/strong> Surprise\u2014Her First $100K Merch is HERE! \ud83c\udf89<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1508\"\n  data-height=\"2589\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Her-first-100K-new-product-launch-e1646267557592.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Her-first-100K-new-product-launch-e1646267557592-32x55.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Her-first-100K-new-product-launch-e1646267557592-200x343.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Her-first-100K-new-product-launch-e1646267557592-450x773.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Her-first-100K-new-product-launch-e1646267557592-700x1202.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Her-first-100K-new-product-launch-e1646267557592-1000x1717.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Her-first-100K-new-product-launch-e1646267557592-1400x2404.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Her-first-100K-new-product-launch-e1646267557592.png 1508w\"\n            data-width=\"1508\"\n      data-height=\"2589\"\n      data-fit=\"cover\"\n      width=\"1508\"\n      height=\"2589\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"why-it-works\" name=\"why-it-works\" data-animate data-destination=\"why-it-works\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Why it works:<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>This attention-grabbing subject line from <a href=\"https:\/\/herfirst100k.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Her First 100k<\/a> uses the word \u201csurprise\u201d to immediately catch the reader&#8217;s attention.<\/li>\n\n\n\n<li>It includes numbers\u2013shown to increase open rates by 15%.<\/li>\n\n\n\n<li>The word &#8220;HERE&#8221; is capitalized for emphasis.<\/li>\n\n\n\n<li>And there&#8217;s the party popper emoji to drive up the excitement.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are other examples of new product launch subject lines:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Whoop! Our brand new product is here!<\/li>\n\n\n\n<li>Introducing Wonders, our most iconic shoes yet.<\/li>\n\n\n\n<li>NEW Arcade Line: The 60s!<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"2-the-product-update-email-subject-line\" name=\"2-the-product-update-email-subject-line\" data-animate data-destination=\"2-the-product-update-email-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. The &#8220;product update&#8221; email subject line&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Subject line:<\/strong> The braid guide got a BIG makeover <strong>\ud83d\ude4c<\/strong><\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1082\"\n  data-height=\"1363\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Flodesk_Blog_Newsletter_Inline06_An-Indigo-Days-chic-freebie.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Flodesk_Blog_Newsletter_Inline06_An-Indigo-Days-chic-freebie-32x40.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Flodesk_Blog_Newsletter_Inline06_An-Indigo-Days-chic-freebie-200x252.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Flodesk_Blog_Newsletter_Inline06_An-Indigo-Days-chic-freebie-450x567.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Flodesk_Blog_Newsletter_Inline06_An-Indigo-Days-chic-freebie-700x882.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Flodesk_Blog_Newsletter_Inline06_An-Indigo-Days-chic-freebie-1000x1260.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Flodesk_Blog_Newsletter_Inline06_An-Indigo-Days-chic-freebie.png 1082w\"\n            data-width=\"1082\"\n      data-height=\"1363\"\n      data-fit=\"cover\"\n      width=\"1082\"\n      height=\"1363\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"why-it-works\" name=\"why-it-works\" data-animate data-destination=\"why-it-works\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Why it works:<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>The phrase &#8220;big makeover&#8221; gets readers curious about what the new changes are.<\/li>\n\n\n\n<li>Since this is sent to people who already use a previous version of <a href=\"https:\/\/anindigoday.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">An Indigo Day<\/a>\u2019s guide, the subject line further increases their curiosity.<\/li>\n\n\n\n<li>Plus, it includes just the right emoji to communicate the cheer\u2014the arms in the air emoji which is perfect for celebrations and joyous events.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are other examples of product update announcement email subject lines:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Your favorite tool just got an update!<\/li>\n\n\n\n<li>See what\u2019s new, right now.<\/li>\n\n\n\n<li>Headspace: The new sleepcasts you&#8217;ve been dreaming about.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"3-the-time-bound-product-launch-subject-line\" name=\"3-the-time-bound-product-launch-subject-line\" data-animate data-destination=\"3-the-time-bound-product-launch-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. The &#8220;time-bound&#8221; product launch subject line<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Subject line:<\/strong> \ud83c\udf89New Shirt + 48 hours only<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1002\"\n  data-height=\"1705\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Natalie-Franke-preorder--e1646267735250.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Natalie-Franke-preorder--e1646267735250-32x54.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Natalie-Franke-preorder--e1646267735250-200x340.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Natalie-Franke-preorder--e1646267735250-450x766.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Natalie-Franke-preorder--e1646267735250-700x1191.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Natalie-Franke-preorder--e1646267735250-1000x1702.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Natalie-Franke-preorder--1400x2951.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Natalie-Franke-preorder--1800x3795.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Natalie-Franke-preorder--2200x4638.png 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Natalie-Franke-preorder--e1646267735250.png 1002w\"\n            data-width=\"1002\"\n      data-height=\"1705\"\n      data-fit=\"cover\"\n      width=\"1002\"\n      height=\"1705\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"why-it-works\" name=\"why-it-works\" data-animate data-destination=\"why-it-works\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Why it works:<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/nataliefranke.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Natalie Franke<\/a>\u2019s email subject line builds an incredible sense of urgency with the time-bound offer\u2014recipients have only 48 hours to take action or they miss the deal.<\/li>\n\n\n\n<li>The copy is excellent\u2014it gives readers all the information they need to take action.<\/li>\n\n\n\n<li>And there&#8217;s the party popper emoji right at the beginning to fuel the excitement.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are other examples of \u201ctime-bound\u201d product launch emails:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>22 hours to close of pre-sale: Get 15% off now!<\/li>\n\n\n\n<li>New arrivals: Order now to get a free surprise gift. 24hrs only.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #c2d7d4; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends and subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #c2d7d4;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"4-the-simple-new-product-launch-subject-line\" name=\"4-the-simple-new-product-launch-subject-line\" data-animate data-destination=\"4-the-simple-new-product-launch-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. The &#8220;simple&#8221; new product launch subject line<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Subject line:<\/strong> New Showit Website Template \ud83d\udce2<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"648\"\n  data-height=\"955\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-02-at-4.39.50-PM.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-02-at-4.39.50-PM-32x47.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-02-at-4.39.50-PM-200x295.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-02-at-4.39.50-PM-450x663.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-02-at-4.39.50-PM.png 648w\"\n            data-width=\"648\"\n      data-height=\"955\"\n      data-fit=\"cover\"\n      width=\"648\"\n      height=\"955\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"why-it-works\" name=\"why-it-works\" data-animate data-destination=\"why-it-works\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Why it works:&nbsp;<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>The subject line from <a href=\"https:\/\/withgraceandgold.com\" target=\"_blank\" rel=\"noreferrer noopener\">With Grace and Gold<\/a> is simple and to the point\u2014it announces the product with no fanfare.<\/li>\n\n\n\n<li>It includes the announcement emoji for extra effect.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are other examples of \u201csimple\u201d product launch emails:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Our brand new collection is live!<\/li>\n\n\n\n<li>New courses available now.<\/li>\n\n\n\n<li>We just launched a brand new game.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"5-the-teaser-product-launch-subject-line\" name=\"5-the-teaser-product-launch-subject-line\" data-animate data-destination=\"5-the-teaser-product-launch-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. The &#8220;teaser&#8221; product launch subject line<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Subject line:<\/strong> Want my new mobile presets for free?<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"665\"\n  data-height=\"1035\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-02-at-4.41.34-PM.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-02-at-4.41.34-PM-32x50.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-02-at-4.41.34-PM-200x311.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-02-at-4.41.34-PM-450x700.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-02-at-4.41.34-PM.png 665w\"\n            data-width=\"665\"\n      data-height=\"1035\"\n      data-fit=\"cover\"\n      width=\"665\"\n      height=\"1035\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"why-it-works\" name=\"why-it-works\" data-animate data-destination=\"why-it-works\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Why it works:<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>This subject line from <a href=\"https:\/\/joelleelizabeth.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Joelle Elizabeth<\/a> instantly piques the recipient&#8217;s interest with the straight-forward close-ended question.<\/li>\n\n\n\n<li>There&#8217;s also free stuff on offer so the reader has to make a quick decision.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are other examples of \u201cteaser\u201d product launch emails:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Guess what\u2019ve been working on?<\/li>\n\n\n\n<li>Keep an eye out for our big reveal<\/li>\n\n\n\n<li>Can you keep a secret?<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Read more: <a href=\"https:\/\/flodesk.com\/blog\/teaser-email-campaign-examples\/\">11 Examples of great teaser email campaigns<\/a><\/strong><\/p>\n<\/div>\n\n<div id=\"6-the-clever-product-launch-subject-line\" name=\"6-the-clever-product-launch-subject-line\" data-animate data-destination=\"6-the-clever-product-launch-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">6. The &#8220;clever&#8221; product launch subject line<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Subject line:<\/strong> Hello, NEWbies nice to meet you \ud83d\udc4b<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"570\"\n  data-height=\"1006\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-02-at-4.42.43-PM.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-02-at-4.42.43-PM-32x56.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-02-at-4.42.43-PM-200x353.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-02-at-4.42.43-PM-450x794.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-02-at-4.42.43-PM.png 570w\"\n            data-width=\"570\"\n      data-height=\"1006\"\n      data-fit=\"cover\"\n      width=\"570\"\n      height=\"1006\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"why-it-works\" name=\"why-it-works\" data-animate data-destination=\"why-it-works\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Why it works:<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>This subject line from <a href=\"https:\/\/littlewhimsy.co.nz\" target=\"_blank\" rel=\"noreferrer noopener\">Little Whimsy<\/a> is witty and exudes good cheer.<\/li>\n\n\n\n<li>It uses words like &#8220;Hello&#8221; and &#8220;NEW&#8221; in uppercase letters to draw attention.<\/li>\n\n\n\n<li>Plus, there&#8217;s the little wave emoji for extra effect.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are examples of \u201cclever\u201d email subject lines for product launches:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>We know you can\u2019t wait to CHECK OUT our new product \ud83d\ude09<\/li>\n\n\n\n<li>Forget the candy, this deal is the sweetest one yet! (Blue Apron)&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"7-the-early-access-launch-announcement-email-subject-line\" name=\"7-the-early-access-launch-announcement-email-subject-line\" data-animate data-destination=\"7-the-early-access-launch-announcement-email-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">7. The early access launch announcement email subject line<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Subject line:<\/strong> Early Access\u2014Read Issue 10 Online Now!<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"585\"\n  data-height=\"791\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/diyode-subject-line.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/diyode-subject-line-32x43.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/diyode-subject-line-200x270.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/diyode-subject-line-450x608.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/diyode-subject-line.png 585w\"\n            data-width=\"585\"\n      data-height=\"791\"\n      data-fit=\"cover\"\n      width=\"585\"\n      height=\"791\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"why-it-works\" name=\"why-it-works\" data-animate data-destination=\"why-it-works\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Why it works:&nbsp;<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>This subject line from <a href=\"https:\/\/diyodemag.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">DIYODE magazine<\/a> conveys exclusivity and urgency, urging readers to take immediate action.&nbsp;<\/li>\n\n\n\n<li>Also, one of the three top reasons customers subscribe to emails is to get access to exclusive deals\u201414% want to receive special gifts and offers while 8% want access to exclusive content, <a href=\"https:\/\/blog.disqus.com\/why-people-subscribe-to-email-newsletters\" target=\"_blank\" rel=\"noreferrer noopener\">according to a Disqus survey<\/a>. By offering recipients early access to the product, the subject line hits right on target.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are other examples of early access announcement email subject lines:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Get in now! Claim your early access to our brand-new features.<\/li>\n\n\n\n<li>You have early access to Super Product 2.0.&nbsp;<\/li>\n\n\n\n<li>Special early access\u2014read the new issue!<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"8-the-software-launch-announcement-email-subject-line\" name=\"8-the-software-launch-announcement-email-subject-line\" data-animate data-destination=\"8-the-software-launch-announcement-email-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">8. The software launch announcement email subject line<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Subject Line:<\/strong> Meet your new design Assistants \ud83d\udece<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"680\"\n  data-height=\"1360\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/sketch-subject-line.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/sketch-subject-line-32x64.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/sketch-subject-line-200x400.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/sketch-subject-line-450x900.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/sketch-subject-line.png 680w\"\n            data-width=\"680\"\n      data-height=\"1360\"\n      data-fit=\"cover\"\n      width=\"680\"\n      height=\"1360\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"why-it-works\" name=\"why-it-works\" data-animate data-destination=\"why-it-works\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Why it works:&nbsp;<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sketch.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sketch\u2019s<\/a> feature announcement email subject line is short, relevant and summarizes the whole point of the email.&nbsp;<\/li>\n\n\n\n<li>It\u2019s all about the recipient. The tone is interactive and personal, thanks to the words \u201cmeet\u201d and \u201cyour.\u201d<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are other examples of software launch email subject lines:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Mmhmm: Introducing mmhmm 2.0 Chunky<\/li>\n\n\n\n<li>Say hello to ABC software<\/li>\n\n\n\n<li>Now available: Brand\u2019s all-in-one project management tool!&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"9-the-retail-clothing-collection-announcement-email-subject-line\" name=\"9-the-retail-clothing-collection-announcement-email-subject-line\" data-animate data-destination=\"9-the-retail-clothing-collection-announcement-email-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">9. The retail clothing collection announcement email subject line<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Subject line:<\/strong> Welcoming Fall with Transitional Pieces<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"679\"\n  data-height=\"1127\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/steven-alan-subject-line.jpeg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/steven-alan-subject-line-32x53.jpeg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/steven-alan-subject-line-200x332.jpeg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/steven-alan-subject-line-450x747.jpeg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/steven-alan-subject-line.jpeg 679w\"\n            data-width=\"679\"\n      data-height=\"1127\"\n      data-fit=\"cover\"\n      width=\"679\"\n      height=\"1127\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"why-it-works\" name=\"why-it-works\" data-animate data-destination=\"why-it-works\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Why it works:<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>This mood-setting subject line announcing <a href=\"https:\/\/stevenalan.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Steven Alan\u2019s<\/a> clothing collection is short and to the point.&nbsp;<\/li>\n\n\n\n<li>The tone is deliberately calm and subdued, matching the vibe of customers who appreciate Alan\u2019s subversive designs.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are other email subject line examples from clothing retailer announcing collection<strong>:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Introducing the exclusive fall collection<\/li>\n\n\n\n<li>Our new coats are in!<\/li>\n\n\n\n<li>M&amp;S: The new M&amp;S collection is here, and it\u2019s already iconic<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"10-the-funny-product-launch-email-subject-line\" name=\"10-the-funny-product-launch-email-subject-line\" data-animate data-destination=\"10-the-funny-product-launch-email-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">10. The funny product launch email subject line<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Subject line:<\/strong> I&#8217;m in peanut butter heaven \ud83e\udd24<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"680\"\n  data-height=\"730\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/magic-spoon-email.jpeg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/magic-spoon-email-32x34.jpeg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/magic-spoon-email-200x215.jpeg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/magic-spoon-email-450x483.jpeg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/magic-spoon-email.jpeg 680w\"\n            data-width=\"680\"\n      data-height=\"730\"\n      data-fit=\"cover\"\n      width=\"680\"\n      height=\"730\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"why-it-works\" name=\"why-it-works\" data-animate data-destination=\"why-it-works\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Why it works:<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>This subject line from <a href=\"https:\/\/magicspoon.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Magic Spoon<\/a> wittily communicates the launch of new product flavors.<\/li>\n\n\n\n<li>It\u2019s completely tailored to Magic Spoon\u2019s audience and matches the brand energy\u2014which is fun and upbeat.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are other examples of funny email subject lines:<strong>&nbsp;<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Seek and you shall eat \ud83d\ude0d<\/li>\n\n\n\n<li>If these cursors could talk<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"11-the-event-launch-email-subject-line\" name=\"11-the-event-launch-email-subject-line\" data-animate data-destination=\"11-the-event-launch-email-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">11. The event launch email subject line<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Subject line:<\/strong> Guess who\u2019s coming to dinner?<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"575\"\n  data-height=\"947\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-02-at-4.44.21-PM.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-02-at-4.44.21-PM-32x53.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-02-at-4.44.21-PM-200x329.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-02-at-4.44.21-PM-450x741.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-02-at-4.44.21-PM.png 575w\"\n            data-width=\"575\"\n      data-height=\"947\"\n      data-fit=\"cover\"\n      width=\"575\"\n      height=\"947\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"why-it-works\" name=\"why-it-works\" data-animate data-destination=\"why-it-works\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Why it works:<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>This subject line from <a href=\"https:\/\/welcomehaume.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Haume<\/a> teases readers with a question about an upcoming event.&nbsp;<\/li>\n\n\n\n<li>The word \u201cguess\u201d used in the subject line is sure to pique the reader&#8217;s curiosity, encouraging them to click to find out who the guest is.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are other examples of event launch email subject lines:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Here\u2019s your invite to Exclusive Event X<\/li>\n\n\n\n<li>Get your tickets to Exclusive Event launch now!<\/li>\n\n\n\n<li>The event is almost here!<\/li>\n\n\n\n<li>Join us for a special [Brand Name] Event<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"12-the-new-mobile-app-launch-email-subject-line\" name=\"12-the-new-mobile-app-launch-email-subject-line\" data-animate data-destination=\"12-the-new-mobile-app-launch-email-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">12. The new mobile app launch email subject line<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Subject line:<\/strong> I think you might like this<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"680\"\n  data-height=\"1123\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/kickresume-subject-line.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/kickresume-subject-line-32x53.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/kickresume-subject-line-200x330.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/kickresume-subject-line-450x743.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/kickresume-subject-line.png 680w\"\n            data-width=\"680\"\n      data-height=\"1123\"\n      data-fit=\"cover\"\n      width=\"680\"\n      height=\"1123\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"why-it-works\" name=\"why-it-works\" data-animate data-destination=\"why-it-works\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Why it works:&nbsp;<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>This email subject line from <a href=\"https:\/\/www.kickresume.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kickresume<\/a> is personal and reads like a note from a friend.&nbsp;<\/li>\n\n\n\n<li>It doesn&#8217;t say much about the launch but that\u2019s exactly the idea\u2014it relies on the almost irresistible urge on the part of the customers to find out \u201cthe thing\u201d they might like.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are other examples of new mobile app launch email subject lines<strong>&nbsp;<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Try our new mobile app! Get free shipping.<\/li>\n\n\n\n<li>The Kajabi mobile app is here!<\/li>\n\n\n\n<li>Introducing our brand new ios mobile app<\/li>\n\n\n\n<li>Mint: The New Mint. Smart. Sleek. Personalized.<\/li>\n<\/ul>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #c2d7d4; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Try as many subject lines and emails as you like with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Create and send as many emails and subject lines as you want with unlimited emails and subscribers.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #c2d7d4;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"13-the-big-celebrity-announcement-email-subject-line\" name=\"13-the-big-celebrity-announcement-email-subject-line\" data-animate data-destination=\"13-the-big-celebrity-announcement-email-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">13. The big celebrity announcement email subject line<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Subject line:<\/strong> We made a game&#8230; with Neil Patrick Harris!<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"680\"\n  data-height=\"1025\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/theory11-subject-line.jpeg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/theory11-subject-line-32x48.jpeg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/theory11-subject-line-200x301.jpeg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/theory11-subject-line-450x678.jpeg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/theory11-subject-line.jpeg 680w\"\n            data-width=\"680\"\n      data-height=\"1025\"\n      data-fit=\"cover\"\n      width=\"680\"\n      height=\"1025\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"why-it-works\" name=\"why-it-works\" data-animate data-destination=\"why-it-works\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Why it works:<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>This subject line from <a href=\"https:\/\/theory11.com\" target=\"_blank\" rel=\"noreferrer noopener\">Theory11<\/a> piques the reader\u2019s curiosity by announcing a collaboration on a new game with popular actor, Neil Patrick Harris.&nbsp;<\/li>\n\n\n\n<li>The brand&#8217;s customers are game lovers who would be excited to try out the new game.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are other examples of big celebrity announcement email subject lines<strong>&nbsp;<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Introducing Product Y with [celebrity]<\/li>\n\n\n\n<li>The exclusive collection inspired by [celebrity]<\/li>\n\n\n\n<li>We made [product]\u2026with [respected influencer]!<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"14-the-upcoming-product-teaser-email-subject-line\" name=\"14-the-upcoming-product-teaser-email-subject-line\" data-animate data-destination=\"14-the-upcoming-product-teaser-email-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">14. The upcoming product teaser email subject line<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Subject line<\/strong>: The preview is open now!&nbsp;<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"866\"\n  data-height=\"1434\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/an-indigo-day-blogger-sale-e1646266147365.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/an-indigo-day-blogger-sale-e1646266147365-32x53.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/an-indigo-day-blogger-sale-e1646266147365-200x331.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/an-indigo-day-blogger-sale-e1646266147365-450x745.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/an-indigo-day-blogger-sale-e1646266147365-700x1159.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/an-indigo-day-blogger-sale-1000x1559.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/an-indigo-day-blogger-sale-1400x2182.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/an-indigo-day-blogger-sale-1800x2806.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/an-indigo-day-blogger-sale-2200x3429.png 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/an-indigo-day-blogger-sale-e1646266147365.png 866w\"\n            data-width=\"866\"\n      data-height=\"1434\"\n      data-fit=\"cover\"\n      width=\"866\"\n      height=\"1434\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"why-this-works\" name=\"why-this-works\" data-animate data-destination=\"why-this-works\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Why this works<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>This product launch teaser email from <a href=\"https:\/\/anindigoday.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">An Indigo Day<\/a> uses the word \u201cpreview\u201d to tease subscribers into opening the email.<\/li>\n\n\n\n<li>Customers feel special because they are getting a first look at the products.&nbsp;<\/li>\n\n\n\n<li>The word \u201cnow\u201d also evokes a sense of urgency, encouraging customers to take action quickly.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are other examples of upcoming product teaser email subject lines:<strong>&nbsp;<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Something new is coming\u2026Get a sneak peek.<\/li>\n\n\n\n<li>The preview is open! See what we\u2019ve been up to.<\/li>\n\n\n\n<li>Sneak peek: be the first to try our brand new features.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"15-the-major-announcement-email-subject-line\" name=\"15-the-major-announcement-email-subject-line\" data-animate data-destination=\"15-the-major-announcement-email-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">15. The &#8220;major announcement&#8221; email subject line<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Subject line:<\/strong> Time for a BIG announcement\u2026&nbsp;<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"995\"\n  data-height=\"2332\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Natalie-Franke-launch-announceement-e1646266418388.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Natalie-Franke-launch-announceement-e1646266418388-32x75.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Natalie-Franke-launch-announceement-e1646266418388-200x469.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Natalie-Franke-launch-announceement-e1646266418388-450x1055.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Natalie-Franke-launch-announceement-e1646266418388-700x1641.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Natalie-Franke-launch-announceement-1000x2042.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Natalie-Franke-launch-announceement-1400x2858.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Natalie-Franke-launch-announceement-1800x3675.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Natalie-Franke-launch-announceement-2200x4492.png 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Natalie-Franke-launch-announceement-e1646266418388.png 995w\"\n            data-width=\"995\"\n      data-height=\"2332\"\n      data-fit=\"cover\"\n      width=\"995\"\n      height=\"2332\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"why-it-works\" name=\"why-it-works\" data-animate data-destination=\"why-it-works\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Why it works:<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>This subject line from <a href=\"https:\/\/nataliefranke.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Natalie Franke<\/a>, about a store relaunch, is playful and witty.&nbsp;<\/li>\n\n\n\n<li>It gets recipients curious about the \u201cbig news\u201d which is deliberately kept elusive to drive open rates.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are other examples of major announcement email subject lines:<strong>&nbsp;<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>We\u2019ve got great news for you!<\/li>\n\n\n\n<li>Big announcement coming up!<\/li>\n\n\n\n<li>Are you ready for the big news?<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"16-the-newsletter-launch-announcement-email-subject-line\" name=\"16-the-newsletter-launch-announcement-email-subject-line\" data-animate data-destination=\"16-the-newsletter-launch-announcement-email-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">16. The newsletter launch announcement email subject line<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Subject line:<\/strong> Introducing The Little Posy Co. Journal<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"812\"\n  data-height=\"2498\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/The-Little-Posy-Co.-perth@littleposy.com_.au_-e1646266621656.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/The-Little-Posy-Co.-perth@littleposy.com_.au_-e1646266621656-32x98.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/The-Little-Posy-Co.-perth@littleposy.com_.au_-e1646266621656-200x615.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/The-Little-Posy-Co.-perth@littleposy.com_.au_-e1646266621656-450x1384.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/The-Little-Posy-Co.-perth@littleposy.com_.au_-e1646266621656-700x2153.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/The-Little-Posy-Co.-perth@littleposy.com_.au_-1000x3352.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/The-Little-Posy-Co.-perth@littleposy.com_.au_-1400x4693.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/The-Little-Posy-Co.-perth@littleposy.com_.au_-1800x6034.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/The-Little-Posy-Co.-perth@littleposy.com_.au_-2200x7375.png 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/The-Little-Posy-Co.-perth@littleposy.com_.au_-e1646266621656.png 812w\"\n            data-width=\"812\"\n      data-height=\"2498\"\n      data-fit=\"cover\"\n      width=\"812\"\n      height=\"2498\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"why-it-works\" name=\"why-it-works\" data-animate data-destination=\"why-it-works\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Why it works:<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>This subject line from <a href=\"https:\/\/www.littleposy.com.au\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Little Posy Co.<\/a> is simple and sends a clear message.<\/li>\n\n\n\n<li>It&#8217;s perfect for insiders already familiar with the brand and already anticipating the launch of the journal.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are other examples of newsletter launch announcement email subject lines:<strong>&nbsp;<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Introducing our brand new newsletter!<\/li>\n\n\n\n<li>Our newsletter just launched!<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"17-the-event-date-announcement-email-subject-line\" name=\"17-the-event-date-announcement-email-subject-line\" data-animate data-destination=\"17-the-event-date-announcement-email-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">17. The event date announcement email subject line<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Subject line: <\/strong>Mark your calendars \ud83d\udd14<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"680\"\n  data-height=\"1200\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/elgato-subject-line.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/elgato-subject-line-32x56.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/elgato-subject-line-200x353.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/elgato-subject-line-450x794.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/elgato-subject-line.png 680w\"\n            data-width=\"680\"\n      data-height=\"1200\"\n      data-fit=\"cover\"\n      width=\"680\"\n      height=\"1200\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"why-it-works\" name=\"why-it-works\" data-animate data-destination=\"why-it-works\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Why it works<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>This subject line teases recipients by clearly referring to an event but doesn\u2019t mention the event in order to get receivers to click.&nbsp;<\/li>\n\n\n\n<li>The bell emoji is also appropriately placed\u2014just after the word \u201ccalendars\u201d to further match the vibe.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are other examples of event date announcement email subject lines:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Save the Date for Ramp\u2019s Future of Finance<\/li>\n\n\n\n<li>Mark your calendar for the Apple Shopping Event. Starts soon.<\/li>\n\n\n\n<li>Your upcoming webinars are inside<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"18-the-new-project-announcement-email-subject-line\" name=\"18-the-new-project-announcement-email-subject-line\" data-animate data-destination=\"18-the-new-project-announcement-email-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">18. The &#8220;new project&#8221; announcement email subject line<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Subject line:<\/strong> \ud83c\udf8a Revealing my secret project (at last!) \u2026<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"873\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Henneke-Duistermat-subject-line.jpeg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Henneke-Duistermat-subject-line-32x59.jpeg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Henneke-Duistermat-subject-line-200x367.jpeg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Henneke-Duistermat-subject-line-450x825.jpeg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Henneke-Duistermat-subject-line-700x1283.jpeg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/Henneke-Duistermat-subject-line.jpeg 873w\"\n            data-width=\"873\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"873\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"why-it-works\" name=\"why-it-works\" data-animate data-destination=\"why-it-works\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Why it works:<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Business writer, <a href=\"https:\/\/enchantingmarketing.com\" target=\"_blank\" rel=\"noreferrer noopener\">Henneke Duistermat<\/a>, baits readers to learn about her new project with this winner subject line.&nbsp;<\/li>\n\n\n\n<li>Words like \u201creveal\u201d and \u201csecret\u201d convey the exclusiveness of the information, nudging readers to find out more.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are other examples of new project announcement email subject lines:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Announcing our brand new project\u2026&nbsp;<\/li>\n\n\n\n<li>The Upcycling Project: MCM x AKA BOKU<\/li>\n\n\n\n<li>Something is cooking\u2026&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"19-the-subscribers-early-birds-access-email-subject-line\" name=\"19-the-subscribers-early-birds-access-email-subject-line\" data-animate data-destination=\"19-the-subscribers-early-birds-access-email-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">19. The subscribers\u2019 early birds access email subject line<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Subject line:<\/strong> Simple Shared accounts are coming. Join the beta waitlist today.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"580\"\n  data-height=\"704\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/simple-brand-subject-line-e1646266898155.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/simple-brand-subject-line-e1646266898155-32x39.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/simple-brand-subject-line-e1646266898155-200x243.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/simple-brand-subject-line-e1646266898155-450x546.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/simple-brand-subject-line-e1646266898155.png 580w\"\n            data-width=\"580\"\n      data-height=\"704\"\n      data-fit=\"cover\"\n      width=\"580\"\n      height=\"704\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"why-it-works\" name=\"why-it-works\" data-animate data-destination=\"why-it-works\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Why it works:<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>This subject line is clear. The word \u201ccoming\u201d creates a buzz about the product and builds anticipation.&nbsp;<\/li>\n\n\n\n<li>The second part of the email uses words like \u201cjoin\u201d and \u201ctoday\u201d to generate the fear of missing out.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are other examples of early bird access email subject lines:<strong>&nbsp;<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Sign up for early access to our Black Friday Sale!<\/li>\n\n\n\n<li>Special early access: The Herman Miller Sale<\/li>\n\n\n\n<li>Your early access starts now!<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"20-the-big-benefit-product-launch-email-subject-line\" name=\"20-the-big-benefit-product-launch-email-subject-line\" data-animate data-destination=\"20-the-big-benefit-product-launch-email-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">20. The \u201cbig benefit\u201d product launch email subject line<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Subject line:<\/strong> Unlock your best hair days&nbsp;<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"681\"\n  data-height=\"764\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/ceremonia-subject-line-e1647459088857.jpeg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/ceremonia-subject-line-e1647459088857-32x36.jpeg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/ceremonia-subject-line-e1647459088857-200x224.jpeg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/ceremonia-subject-line-e1647459088857-450x505.jpeg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/ceremonia-subject-line-e1647459088857.jpeg 681w\"\n            data-width=\"681\"\n      data-height=\"764\"\n      data-fit=\"cover\"\n      width=\"681\"\n      height=\"764\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"why-this-works\" name=\"why-this-works\" data-animate data-destination=\"why-this-works\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Why this works:<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>This subject line describes the desired benefits for the reader.&nbsp;<\/li>\n\n\n\n<li>It\u2019s actionable, inviting the customer to unlock these benefits by opening the email.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Examples of product launch email subject line that emphasize \u201cbig benefits\u201d:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Member benefit: Extra Google Photos editing features for Android<\/li>\n\n\n\n<li>Our friendship comes with benefits<\/li>\n\n\n\n<li>Join Circle: Exclusive Benefits &amp; Extra Income<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"21-the-new-website-announcement-email-subject-line\" name=\"21-the-new-website-announcement-email-subject-line\" data-animate data-destination=\"21-the-new-website-announcement-email-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">21. The new website announcement email subject line<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Subject line:<\/strong> Our New Website Is Live. Book Flights Today.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"632\"\n  data-height=\"524\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/aero-subject-line-e1646267026951.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/aero-subject-line-e1646267026951-32x27.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/aero-subject-line-e1646267026951-200x166.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/aero-subject-line-e1646267026951-450x373.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/aero-subject-line-e1646267026951.png 632w\"\n            data-width=\"632\"\n      data-height=\"524\"\n      data-fit=\"cover\"\n      width=\"632\"\n      height=\"524\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"why-it-works\" name=\"why-it-works\" data-animate data-destination=\"why-it-works\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Why it works:<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>This <a href=\"https:\/\/flodesk.com\/blog\/new-website-announcement-email\/\">website launch email<\/a> subject line includes the proven magic word \u201cnew,\u201d and a strong call to action.&nbsp;<\/li>\n\n\n\n<li>It also communicates urgency without being pushy and urges readers to take a first look at the airline\u2019s brand new website.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are other examples of website announcement email subject lines:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Our new website is live! Check it out now!<\/li>\n\n\n\n<li>Say hello to our brand new website<\/li>\n\n\n\n<li>New website alert! See what\u2019s changed.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"22-the-straight-forward-product-launch-email-subject-line\" name=\"22-the-straight-forward-product-launch-email-subject-line\" data-animate data-destination=\"22-the-straight-forward-product-launch-email-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">22. The straight-forward product launch email subject line&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Subject line:<\/strong> New | Fresh, invigorating body wash<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"564\"\n  data-height=\"912\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/hawthorne-email-subject-line-e1646267113468.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/hawthorne-email-subject-line-e1646267113468-32x52.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/hawthorne-email-subject-line-e1646267113468-200x323.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/hawthorne-email-subject-line-e1646267113468-450x728.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/03\/hawthorne-email-subject-line-e1646267113468.png 564w\"\n            data-width=\"564\"\n      data-height=\"912\"\n      data-fit=\"cover\"\n      width=\"564\"\n      height=\"912\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"why-it-works\" name=\"why-it-works\" data-animate data-destination=\"why-it-works\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Why it works:<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>This subject line is short and to the point. The words \u201cnew\u201d and \u201cfresh\u201d emphasize the uniqueness of the product, to pique the recipient\u2019s interest.&nbsp;<\/li>\n\n\n\n<li>Plus, the word &#8220;invigorating&#8221; is a strong power word that instantly communicates the energy and vibe behind the launch.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Examples of straight-forward email subject lines<strong>&nbsp;<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>KFC 11 Herbs &amp; Spices Firelogs are the Ultimate Holiday Gift \u2014 Get yours while supplies last!<\/li>\n\n\n\n<li>Ginger Lemonade is here<\/li>\n\n\n\n<li>Introducing Grilli Kiosk!<\/li>\n<\/ul>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #c2d7d4; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends and subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #c2d7d4;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div data-animate-children class='p-block'>\n<p><strong><em>Next steps after your product launch? Check out these compelling <a href=\"https:\/\/flodesk.com\/blog\/compelling-abandoned-cart-email-subject-lines-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">cart abandonment email subject lines<\/a>!<\/em><\/strong><\/p>\n<\/div>\n\n<div id=\"what-to-avoid-in-your-email-subject-lines\" name=\"what-to-avoid-in-your-email-subject-lines\" data-animate data-destination=\"what-to-avoid-in-your-email-subject-lines\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">What to avoid in your email subject lines<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Feeling inspired? Watch out for these customer pet peeves as you draft your own product launch emails.<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Don\u2019t be verbose: <\/strong>Keep your subject lines brief and concise. Cut out the fluff and stay on topic.&nbsp;<\/li>\n\n\n\n<li><strong>Don\u2019t hedge: <\/strong>Be clear and exact. Don\u2019t generalize. Use percentages rather than fractions. Instead of writing \u201cA few days to the launch of\u2026\u201d, use the exact number of days in figure.<\/li>\n\n\n\n<li><strong>Don\u2019t sound impersonal: <\/strong>Pretend you are writing to only one customer and tailor your message for that customer. If users feel disconnected from your opener, they likely won\u2019t read your message.<\/li>\n\n\n\n<li><strong>Don\u2019t scream at your readers: <\/strong>We\u2019ve all received such emails with too many capital letters and lots of punctuation marks. While you want to get readers excited, you don\u2019t want to come across like you\u2019re yelling at them. Plus, your email could be automatically flagged as spam.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"product-launch-email-subject-lines-faqs\" name=\"product-launch-email-subject-lines-faqs\" data-animate data-destination=\"product-launch-email-subject-lines-faqs\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Product launch email subject lines FAQs&nbsp;<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are answers to frequently asked questions about product launch emails.&nbsp;<\/p>\n<\/div>\n\n<div id=\"how-do-you-write-an-email-to-launch-a-new-product\" name=\"how-do-you-write-an-email-to-launch-a-new-product\" data-animate data-destination=\"how-do-you-write-an-email-to-launch-a-new-product\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">How do you write an email to launch a new product?<\/h3>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li>Get crystal clear about the purpose of your email.<\/li>\n\n\n\n<li>Craft a compelling subject line.&nbsp;<\/li>\n\n\n\n<li>Try different approaches depending on the type of product you&#8217;re launching and your target audience.<\/li>\n\n\n\n<li>Provide detailed but relevant information about your product in the body of the email.&nbsp;<\/li>\n\n\n\n<li>Don&#8217;t forget to include a clear call to action.<\/li>\n<\/ol>\n<\/div>\n\n<div id=\"what-are-good-product-launch-email-subject-lines\" name=\"what-are-good-product-launch-email-subject-lines\" data-animate data-destination=\"what-are-good-product-launch-email-subject-lines\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">What are good product launch email subject lines?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A good product launch email subject line builds hype and interest in your product. Here are some good subject line templates for product launches:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Introducing [Product]&#8230;<\/li>\n\n\n\n<li>[Product] is here!<\/li>\n\n\n\n<li>New updates to your favorite [product]<\/li>\n\n\n\n<li>NEW: [Product] is here<\/li>\n\n\n\n<li>New in: [Product names or description]<\/li>\n\n\n\n<li>[Product] is now online<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"what-should-you-not-put-in-the-subject-line-of-an-email\" name=\"what-should-you-not-put-in-the-subject-line-of-an-email\" data-animate data-destination=\"what-should-you-not-put-in-the-subject-line-of-an-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">What should you not put in the subject line of an email?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When writing your subject line, avoid using too many emojis, uppercase letters or emojis. These could get your email flagged as spam\u2013before your recipients ever get to see it.<\/p>\n<\/div>\n\n<div id=\"get-off-to-a-great-start-with-winning-subject-lines\" name=\"get-off-to-a-great-start-with-winning-subject-lines\" data-animate data-destination=\"get-off-to-a-great-start-with-winning-subject-lines\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Get off to a great start with winning subject lines<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When you\u2019re launching a new product, communication is everything. Crafting compelling subject lines that build hype and anticipation for your product is your first step to a great launch. And if you\u2019re shopping for an email marketing software, <a href=\"https:\/\/flodesk.com\">Flodesk<\/a> helps you design beautiful emails with its intuitive drag and drop builder. Plus, you never get penalized as your list grows.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1600\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1.jpeg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-32x32.jpeg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-200x200.jpeg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-450x450.jpeg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-700x700.jpeg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-1000x1000.jpeg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-1400x1400.jpeg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1.jpeg 1600w\"\n            data-width=\"1600\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"1600\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"Flodesk template editing\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s a fact: You could build the most innovative product in the world, but if you don\u2019t tell anyone about it, you won\u2019t make any sales!&nbsp; Product launch emails are a perfect way to announce new products, features, upcoming releases, product launch dates and more to your customers. These emails communicate the value of your [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94],"tags":[16],"table_tags":[],"class_list":["post-3097","post","type-post","status-publish","format-standard","hentry","category-selling-with-email","tag-content-ideas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Write Punchy Product Launch Email Subject Lines: 22 Examples<\/title>\n<meta name=\"description\" content=\"Want to write the best product launch email subject lines to start your campaign the right way? This list of powerful tips and examples is here to help.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/product-launch-email-subject-lines\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Write Punchy Product Launch Email Subject Lines: 22 Examples\" \/>\n<meta property=\"og:description\" content=\"Want to write the best product launch email subject lines to start your campaign the right way? 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