{"id":3068,"date":"2022-02-18T15:19:13","date_gmt":"2022-02-18T23:19:13","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=3068"},"modified":"2026-04-29T10:34:12","modified_gmt":"2026-04-29T18:34:12","slug":"how-to-automate-a-welcome-email","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/how-to-automate-a-welcome-email\/","title":{"rendered":"How to Automate a Welcome Email in 5 Simple Steps"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p>A welcome email is quite possibly the most important thing you\u2019ll ever send your customers.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In fact, <a href=\"https:\/\/www.invespcro.com\/blog\/welcome-emails\/\" target=\"_blank\" rel=\"noreferrer noopener\">74% of people<\/a> expect to get one shortly after hitting the subscribe button on your beautiful form. This means your customers are literally checking their inbox, waiting to see your first email.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>What&#8217;s more? Subscribers who receive a welcome email show 33% more engagement with a brand over time compared to those who don\u2019t.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here\u2019s how to automate a welcome email in 5 simple steps:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li>Set up your opt-in form and segments&nbsp;&nbsp;<\/li>\n\n\n\n<li>Design your email&nbsp;<\/li>\n\n\n\n<li>Create a welcome sequence workflow<\/li>\n\n\n\n<li>Add a trigger&nbsp;<\/li>\n\n\n\n<li>Add steps and publish&nbsp;&nbsp;<\/li>\n<\/ol>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #5a71b6; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #5a71b6;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"why-should-you-automate-your-welcome-emails\" name=\"why-should-you-automate-your-welcome-emails\" data-animate data-destination=\"why-should-you-automate-your-welcome-emails\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\" id=\"why-should-you-automate-your-welcome-emails\">Why should you automate your welcome emails?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As you can see, <a href=\"https:\/\/flodesk.com\/blog\/welcome-email-templates\/\">welcome emails<\/a> present a golden opportunity to engage with your customers. By automating them, you can do the following:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Make sure customers receive your welcome email immediately after subscribing (which is when they\u2019re looking for it).&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Gain trust and increase the credibility of your brand by responding to customers in real-time.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Drive revenue during this period of high engagement by sending a discount code in your welcome email, like free shipping or 15% off.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Increase touchpoints by inviting subscribers to follow you on social media.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"how-to-automate-a-welcome-email-in-flodesk\" name=\"how-to-automate-a-welcome-email-in-flodesk\" data-animate data-destination=\"how-to-automate-a-welcome-email-in-flodesk\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\" id=\"how-to-automate-a-welcome-email-in-flodesk\">How to automate a welcome email in Flodesk<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Use an intuitive <a href=\"https:\/\/flodesk.com\/blog\/email-automation-tools\/\">email automation tool<\/a> to quickly set up your welcome sequence. In this section, we\u2019re going to walk you through the process of creating an automated welcome email in Flodesk step by step. You\u2019ve got this!\u00a0<\/p>\n<\/div>\n\n<div id=\"step-1-set-up-your-opt-in-form-and-segments\" name=\"step-1-set-up-your-opt-in-form-and-segments\" data-animate data-destination=\"step-1-set-up-your-opt-in-form-and-segments\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"step-1-set-up-your-opt-in-form-and-segments\">Step 1: Set up your opt-in form and segments<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1600\"\n  data-height=\"1108\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/form_graphic-copy.jpeg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/form_graphic-copy-32x22.jpeg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/form_graphic-copy-200x139.jpeg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/form_graphic-copy-450x312.jpeg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/form_graphic-copy-700x485.jpeg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/form_graphic-copy-1000x693.jpeg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/form_graphic-copy-1400x970.jpeg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/form_graphic-copy.jpeg 1600w\"\n            data-width=\"1600\"\n      data-height=\"1108\"\n      data-fit=\"cover\"\n      width=\"1600\"\n      height=\"1108\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>An opt-in form is how you collect email subscribers from your website, blog, landing page, Instagram\u2014or wherever your ideal customers are hanging out. Many times, the opt-in form offers a freebie or some other type of incentive in exchange for an email address.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When you collect email addresses through a signup form, you can automatically sort the subscribers into different lists called segments. The goal of segmenting your subscribers is to allow you to hyper-personalize your communication so it&#8217;s always relevant and adds value.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Let\u2019s say you have three different <a href=\"https:\/\/flodesk.com\/blog\/personalize-with-flodesk-forms\/?hilite=opt-in+form\">opt-in forms<\/a>, for example. One offers a free marketing guide, another offers a free webinar, and the third is a basic <a href=\"https:\/\/flodesk.com\/blog\/newsletter-signup-examples\/?hilite=opt-in+form\">newsletter sign up<\/a>. You might want to follow up with these subscribers in different ways. Maybe you have a product that goes with the marketing guide or a coaching service that you want to promote after the webinar.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If your subscribers just went into one big list, you wouldn\u2019t be able to do this because you wouldn\u2019t know who subscribed to what. (Or you\u2019d have to keep track of it manually). But when they\u2019re automatically segmented, you can send personalized, automatic emails to the right group of subscribers at the right time.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>So let\u2019s set up your opt-in form and segments! Here\u2019s what to do:&nbsp;&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Go to Forms on the top menu in your Flodesk account.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Click on + New form to start a new form.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Select between a Popup form (appears over your website content when visitors land on your website), an Inline form (appears inside a blog post, page, or article) or a Full Page form (perfect if you don\u2019t have a website).&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Hover over the form template you want to use and click on Customize.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Select an existing segment or <a href=\"https:\/\/help.flodesk.com\/en\/articles\/3184163-how-to-use-segments\">create a new segment<\/a> for your form. Remember, this part is super important for automating welcome emails because your new subscribers will be automatically added to this segment when they opt in.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Click anywhere on your form to start making it your own! (If this is your first go at this, check out the article <a href=\"https:\/\/help.flodesk.com\/en\/articles\/3305268-how-do-i-create-an-opt-in-form\">&#8220;How Do I Create An Opt-in Form?<\/a>&#8221; It\u2019ll walk you through everything from adding photos to creating custom fields.)<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"step-2-design-your-email\" name=\"step-2-design-your-email\" data-animate data-destination=\"step-2-design-your-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"step-2-design-your-email\">Step 2: Design your email&nbsp;<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2000\"\n  data-height=\"1500\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Blog_Klaviyo_Inline01.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Blog_Klaviyo_Inline01-32x24.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Blog_Klaviyo_Inline01-200x150.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Blog_Klaviyo_Inline01-450x338.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Blog_Klaviyo_Inline01-700x525.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Blog_Klaviyo_Inline01-1000x750.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Blog_Klaviyo_Inline01-1400x1050.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Blog_Klaviyo_Inline01-1800x1350.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Blog_Klaviyo_Inline01.jpg 2000w\"\n            data-width=\"2000\"\n      data-height=\"1500\"\n      data-fit=\"cover\"\n      width=\"2000\"\n      height=\"1500\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The next step is to design the automated welcome email itself. If you\u2019ve already done this and just want to automate it, you\u2019re ahead of the game! Go ahead and skip to the next section. Otherwise, here\u2019s what to do:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Go to Emails on the top menu and click on +New email. (Hint: If you\u2019re looking for an email you\u2019ve already designed and saved as a template, you\u2019ll find it under \u201cMy favorites\u201d.)<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Select the Welcome category on the left side to narrow it down. Choose a<a href=\"https:\/\/flodesk.com\/blog\/welcome-email-templates\/?utm_source=helpcenter&amp;utm_medium=article&amp;utm_campaign=design-a-welcome-email\"> welcome email template<\/a> you love and click on View details to learn more about when to use this template. (Make sure to preview on mobile and desktop, it&#8217;s one of our favorite features!)<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Select Customize to start making it your own! Click on any part of the email to start editing\u2014the tabs on the right sidebar let you navigate through the settings bar. Use the icons to the right of each block to easily access block settings, duplicate, or delete a block.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>If you\u2019re delivering a PDF or other freebie with your welcome email, click within an element on the template. Then click Link on the right-hand side to select or add the file you want.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>When you&#8217;re finished designing, click Next. Choose your sender profile, subject line, and preview text. When prompted with \u201cWhen should we send this email?\u201d, select \u201cLater.\u201d&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #5a71b6; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #5a71b6;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"step-3-create-a-welcome-sequence-workflow\" name=\"step-3-create-a-welcome-sequence-workflow\" data-animate data-destination=\"step-3-create-a-welcome-sequence-workflow\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"step-3-create-a-welcome-sequence-workflow\">Step 3: Create a welcome sequence workflow&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This is where you start to put it all together! It\u2019s the magic that automatically sends your welcome email to your new subscriber. Here\u2019s what to do:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Go to <a href=\"https:\/\/help.flodesk.com\/en\/articles\/3200783-how-to-create-your-first-workflow\">Workflows<\/a> on the top menu in your Flodesk account.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Click on + New workflow to start a new workflow.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Select a template to start working with (there\u2019s a welcome sequence template!) or you can start from scratch.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Name your workflow for easy access in the future. For this example, let\u2019s say you name it \u201cWelcome Sequence.\u201d&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"step-4-add-a-trigger\" name=\"step-4-add-a-trigger\" data-animate data-destination=\"step-4-add-a-trigger\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"step-4-add-a-trigger\">Step 4: Add a trigger&nbsp;<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2560\"\n  data-height=\"1749\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Workflow_Builder_1-1-scaled.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Workflow_Builder_1-1-32x22.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Workflow_Builder_1-1-200x137.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Workflow_Builder_1-1-450x308.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Workflow_Builder_1-1-700x478.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Workflow_Builder_1-1-1000x683.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Workflow_Builder_1-1-1400x957.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Workflow_Builder_1-1-1800x1230.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Workflow_Builder_1-1-2200x1503.jpg 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Workflow_Builder_1-1-2500x1708.jpg 2500w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Workflow_Builder_1-1-scaled.jpg 2560w\"\n            data-width=\"2560\"\n      data-height=\"1749\"\n      data-fit=\"cover\"\n      width=\"2560\"\n      height=\"1749\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A trigger is the thing that sets it all in motion\u2014the first step in your automated email sequence. With your <a href=\"https:\/\/flodesk.com\/blog\/3-steps-send-first-flodesk-email\/\">first emails<\/a>, the trigger is usually when someone subscribes to your list.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This is where those segments come into play that you set up earlier. When someone subscribes through your form, they\u2019re automatically added to a segment (let\u2019s call it \u2018Welcome Segment\u2019 for this example).&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Now, we\u2019ll set up your workflow to begin when this happens. So your trigger will be when new subscribers are added to the Welcome Segment.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Click +Add trigger in the box below, \u201cWelcome Sequence begins when.\u201d&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Select \u201cA subscriber is added to segment\u201d from the first drop-down menu that says \u201cBegin the workflow when.\u201d<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Select \u201cWelcome Segment\u201d from the second drop-down menu that says \u201cChoose segment(s).\u201d&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Note: You have to add at least one segment as the trigger event but you can also select more than one. If you select more than one segment, your workflow will be triggered when someone is in any of the segments you\u2019ve selected.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Let\u2019s go back to those three forms from the beginning as an example\u2014a free marketing guide, a free webinar and a newsletter signup. If you want all of those subscribers to receive the same automated welcome email, you could include all three segments as trigger events.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If a subscriber is in multiple segments (because they signed up for multiple things), it will only trigger once for them. They won\u2019t get your workflow emails duplicated. If you want them to receive different emails (which is likely in this case since you\u2019re sending different freebies), only select the one segment you want to be tied to this particular email sequence.&nbsp;<\/p>\n<\/div>\n\n<div id=\"step-5-add-steps-and-publish\" name=\"step-5-add-steps-and-publish\" data-animate data-destination=\"step-5-add-steps-and-publish\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"step-5-add-steps-and-publish\">Step 5: Add steps and publish&nbsp;<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2560\"\n  data-height=\"1750\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Workflow_Builder_2-scaled.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Workflow_Builder_2-32x22.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Workflow_Builder_2-200x137.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Workflow_Builder_2-450x308.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Workflow_Builder_2-700x478.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Workflow_Builder_2-1000x683.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Workflow_Builder_2-1400x957.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Workflow_Builder_2-1800x1230.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Workflow_Builder_2-2200x1504.jpg 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Workflow_Builder_2-2500x1709.jpg 2500w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Workflow_Builder_2-scaled.jpg 2560w\"\n            data-width=\"2560\"\n      data-height=\"1750\"\n      data-fit=\"cover\"\n      width=\"2560\"\n      height=\"1750\"\n      loading=\"eager\"\n      alt=\"Flodesk workflows\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You\u2019re almost done! And this last step is the easiest. In fact, if you\u2019re creating a simple workflow to send a welcome email when subscribers join your list, all you need to do is hit publish.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This will set your workflow in motion. And just like magic, new subscribers will automatically receive your welcome email!&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can also add additional steps or instructions to the sequence at this point using the little \u2018+\u2019 button in the workflow. There are a few different options to choose from:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Email &#8211; Send an email as the next step&nbsp;<\/li>\n\n\n\n<li>Time delay &#8211; Wait some time before the next step.<\/li>\n\n\n\n<li>Condition &#8211; Take action based on a condition (like clicking on a link or opening the email).<\/li>\n\n\n\n<li>Action &#8211; Take action as the next step.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re ready to create a series of welcome emails, the course <a href=\"https:\/\/university.flodesk.com\/email-workflow\">How to Create Your First Email Workflow in Flodesk<\/a> goes into more detail on using these steps.&nbsp;&nbsp;<\/p>\n<\/div>\n\n<div id=\"the-best-welcome-email-examples\" name=\"the-best-welcome-email-examples\" data-animate data-destination=\"the-best-welcome-email-examples\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\" id=\"the-best-welcome-email-examples\">The best welcome email examples<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Now that you know how to automate your welcome emails, here are some examples to get your creative juices flowing.&nbsp;<\/p>\n<\/div>\n\n<div id=\"the-freebie-welcome-email\" name=\"the-freebie-welcome-email\" data-animate data-destination=\"the-freebie-welcome-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"the-freebie-welcome-email\">The \u201cfreebie\u201d welcome email<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"580\"\n  data-height=\"785\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/alyssa-nguyen-email.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/alyssa-nguyen-email-32x43.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/alyssa-nguyen-email-200x271.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/alyssa-nguyen-email-450x609.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/alyssa-nguyen-email.png 580w\"\n            data-width=\"580\"\n      data-height=\"785\"\n      data-fit=\"cover\"\n      width=\"580\"\n      height=\"785\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The \u201cfreebie\u201d is one of the most commonly used types of welcome emails because offering something for free is a great way to build an email list. Why? Because it gives people a compelling reason to hand over their email address.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Freebies come in all shapes and sizes. You can offer an ebook, a PDF guide, a bonus pack, a workbook, a checklist, a case study, a cheat sheet, and more. Whatever you choose, make sure it solves a real, specific problem for your target customer.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Also, make sure it\u2019s clear to the customer that the freebie is included in the automated welcome email\u2014and make it easy to download. Take the example above from <a href=\"https:\/\/www.atnndesign.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alyssa Nguyen Design<\/a>. Here\u2019s why her email shines:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Clear subject line<\/strong> &#8211; Alyssa\u2019s <a href=\"https:\/\/flodesk.com\/blog\/welcome-email-subject-lines\/\">welcome email subject line<\/a>, \u201cHere\u2019s your pricing guide,\u201d makes it crystal clear to subscribers that this email has the goods.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Beautiful graphics<\/strong> &#8211; As soon as subscribers open the email they see a colorful, <a href=\"https:\/\/flodesk.com\/blog\/email-marketing-graphics\/\">attention-grabbing graphic<\/a> with a bright button they can click on to download the guide.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Conversational tone<\/strong> &#8211; She also includes some friendly, conversational copy to connect with her new subscribers and summarize what\u2019s happened: \u201cThanks so much for visiting our site, joining the community, and signing up to receive our pricing guide. I am so excited that you vibe with us and that you\u2019re interested in working with me.\u201d<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"example-template\" name=\"example-template\" data-animate data-destination=\"example-template\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\" id=\"example-template\">Example template:<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Your (insert name of freebie) is here!&nbsp;<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Insert graphic<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Insert download button&nbsp;<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Thanks so much for signing up to receive (insert name of freebie)! I\u2019m so excited to have you on board. Best of luck with the (name of freebie) and give me a shout if you have any questions!&nbsp;<\/em><\/p>\n<\/div>\n\n<div id=\"the-discount-code-welcome-email\" name=\"the-discount-code-welcome-email\" data-animate data-destination=\"the-discount-code-welcome-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"the-discount-code-welcome-email\">The \u201cdiscount code\u201d welcome email<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"347\"\n  data-height=\"759\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/hair-for-the-girls-email.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/hair-for-the-girls-email-32x70.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/hair-for-the-girls-email-200x437.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/hair-for-the-girls-email.png 347w\"\n            data-width=\"347\"\n      data-height=\"759\"\n      data-fit=\"cover\"\n      width=\"347\"\n      height=\"759\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The discount code email is similar in concept to the freebie email in that you\u2019re offering subscribers something in exchange for joining. In this case, though, you\u2019re sending them a discount code to use online.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Which one you use depends on the type of business or website you have. If you\u2019re running an online store, for example, the discount code welcome email is a good fit because you have products to sell.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Take the example above from <a href=\"https:\/\/www.hairforthegirls.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hair For The Girls<\/a>. Here\u2019s why this email\u2019s great:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Leads with value<\/strong> &#8211; When readers open the email, they\u2019re immediately greeted with the free shipping offer, along with the code HEYGIRL and a link to shop.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Beautiful graphics<\/strong> &#8211; This is followed by a beautiful, relevant graphic welcoming subscribers to Hair For The Girls.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Makes it easy<\/strong> &#8211; Then, they include another link to the free shipping offer, along with a quick description of what to expect by being on the list: \u201cNow that you\u2019ve joined our community, you\u2019ll receive updates on new products, sales, hair inspiration, and FREE SHIPPING WITH YOUR FIRST PURCHASE using code HEY GIRL. \u201c<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"example-template\" name=\"example-template\" data-animate data-destination=\"example-template\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\" id=\"example-template-1\">Example template:<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Thanks so much for subscribing!&nbsp;<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Here\u2019s a little something to say thanks!&nbsp;<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Insert discount offer (free shipping, percent off, buy one get one offer, etc.) and code.&nbsp;<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Now that you\u2019re part of our community, you\u2019ll be the first to know about new products and sales. Happy shopping!&nbsp;<\/em><\/p>\n<\/div>\n\n<div id=\"the-personal-touch-welcome-email\" name=\"the-personal-touch-welcome-email\" data-animate data-destination=\"the-personal-touch-welcome-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"the-personal-touch-welcome-email\">The \u201cpersonal touch\u201d welcome email<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"560\"\n  data-height=\"697\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/7-wayfinders.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/7-wayfinders-32x40.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/7-wayfinders-200x249.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/7-wayfinders-450x560.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/7-wayfinders.png 560w\"\n            data-width=\"560\"\n      data-height=\"697\"\n      data-fit=\"cover\"\n      width=\"560\"\n      height=\"697\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The personal touch welcome message is like sending a quick thank you note for subscribing. It works by establishing trust with the reader right off the bat because you\u2019re not trying to sell them anything.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In fact, you\u2019re not even giving them anything\u2014there\u2019s no transaction of any kind in this type of email. This makes subscribers feel like your thank you is genuine and sets the stage for future communication.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Take the email above from Leslie at <a href=\"https:\/\/www.7wayfinders.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">7Wayfinders<\/a>, for example. Here\u2019s what she does right:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Accessibility<\/strong>: Leslie leads off by saying, \u201cIt\u2019s lovely to meet you,\u201d and then introduces herself and her family, using first names. She even includes a phone number and encourages readers to text her!&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Personal image<\/strong>: She includes an actual photo of herself and her family, letting readers get to know them on a personal level.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Conversational tone:<\/strong> Then she wraps up with another thank you section: \u201cI just have to say\u2014no matter how you got here, thank you. We are thrilled to have you follow along and get to know you more.\u201d<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"example-template\" name=\"example-template\" data-animate data-destination=\"example-template\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\" id=\"example-template-2\">Example template<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>I\u2019m so happy you\u2019re here!&nbsp;<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>(Insert brief description of yourself and your business.)&nbsp;<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>I\u2019m just thrilled you\u2019ve joined the community. Thank you so much for subscribing!&nbsp;<\/em><\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #5a71b6; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #5a71b6;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"what-are-the-best-practices-for-welcome-email-automation\" name=\"what-are-the-best-practices-for-welcome-email-automation\" data-animate data-destination=\"what-are-the-best-practices-for-welcome-email-automation\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\" id=\"what-are-the-best-practices-for-welcome-email-automation\">What are the best practices for welcome email automation?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this section, we\u2019re going to cover some best practices to keep in mind when working on an automation campaign.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Send welcome emails immediately: <\/strong><a href=\"https:\/\/www.invespcro.com\/blog\/welcome-emails\/\" target=\"_blank\" rel=\"noreferrer noopener\">74% of consumers<\/a> expect to receive a welcome email shortly after subscribing. If they don\u2019t get one, most think they did something wrong or something\u2019s wrong with your system. Don\u2019t let that happen!&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Keep the design and tone on brand: <\/strong>If someone has subscribed to your email list, they\u2019ve already had a good experience with your brand, either through your website or social media. Keep the good vibes going by staying on-brand with your welcome message.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Consider the subject line:<\/strong> Your subject line can make or break your open rate, with <a href=\"https:\/\/www.invespcro.com\/blog\/email-subject-lines-statistics-and-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">47% of recipients<\/a> choosing to open emails based on the subject line alone.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Use a series of welcome emails: <\/strong>You can nurture a much stronger relationship with your customers by using a series of welcome emails as opposed to a one-and-done approach. Research shows welcome series can increase click rates by 15x and customer lifetime value (CLV) by 23%.&nbsp;&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Always make sure emails are relevant and high value<\/strong>: Sending too many emails without enough value is a sure-fire way to lose subscribers. In fact, 69% of people unsubscribe from brands because they email too frequently.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"start-automating-with-flodesk\" name=\"start-automating-with-flodesk\" data-animate data-destination=\"start-automating-with-flodesk\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\" id=\"start-automating-with-flodesk\">Start automating with Flodesk<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Flodesk is the fastest-growing email marketing platform on the market, helping small business owners <a href=\"https:\/\/flodesk.com\/blog\/email-marketing-graphics\/\">design emails people love to get<\/a>. Flodesk offers workflows that allow users to intuitively automate lead magnet delivery, welcome sequences, and more with an easy-to-use visual builder.<\/p>\n<\/div>\n\n<div id=\"welcome-email-automation-faqs\" name=\"welcome-email-automation-faqs\" data-animate data-destination=\"welcome-email-automation-faqs\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\" id=\"welcome-email-automation-faqs\">Welcome email automation FAQs<\/h2>\n<\/div>\n\n<div id=\"what-is-a-welcome-email-sequence\" name=\"what-is-a-welcome-email-sequence\" data-animate data-destination=\"what-is-a-welcome-email-sequence\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"what-is-a-welcome-email-sequence\">What is a welcome email sequence?&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A welcome email sequence is an automated workflow that\u2019s triggered when a customer subscribes to your list.&nbsp;<\/p>\n<\/div>\n\n<div id=\"what-should-be-in-a-welcome-email-sequence\" name=\"what-should-be-in-a-welcome-email-sequence\" data-animate data-destination=\"what-should-be-in-a-welcome-email-sequence\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"what-should-be-in-a-welcome-email-sequence\">What should be in a welcome email sequence?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A welcome email sequence needs to have a form, an audience segment, a welcome email, and a trigger event.&nbsp;<\/p>\n<\/div>\n\n<div id=\"when-should-you-send-a-welcome-email\" name=\"when-should-you-send-a-welcome-email\" data-animate data-destination=\"when-should-you-send-a-welcome-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"when-should-you-send-a-welcome-email\">When should you send a welcome email?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>People are waiting for your welcome email so it\u2019s best to send it as soon as they subscribe.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1600\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1.jpeg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-32x32.jpeg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-200x200.jpeg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-450x450.jpeg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-700x700.jpeg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-1000x1000.jpeg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-1400x1400.jpeg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1.jpeg 1600w\"\n            data-width=\"1600\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"1600\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"Flodesk template editing\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A welcome email is quite possibly the most important thing you\u2019ll ever send your customers.&nbsp; In fact, 74% of people expect to get one shortly after hitting the subscribe button on your beautiful form. This means your customers are literally checking their inbox, waiting to see your first email.&nbsp; What&#8217;s more? Subscribers who receive a [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[15,29,8],"table_tags":[],"class_list":["post-3068","post","type-post","status-publish","format-standard","hentry","category-automation-workflows","tag-best-practices","tag-segments","tag-workflows"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Automate a Welcome Email in 5 Speedy Steps<\/title>\n<meta name=\"description\" content=\"When you know how to automate a welcome email, your clients aren&#039;t left wondering &amp; waiting by their inbox. 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