{"id":3038,"date":"2022-02-18T14:44:11","date_gmt":"2022-02-18T22:44:11","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=3038"},"modified":"2024-07-12T04:48:34","modified_gmt":"2024-07-12T12:48:34","slug":"how-to-write-a-product-launch-email","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/how-to-write-a-product-launch-email\/","title":{"rendered":"How to Write a Product Launch Email: 5 Steps (With Examples)"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p>So, you\u2019ve got a new product and you\u2019re getting ready to send it out into the world. <em>Congratulations!<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Have you planned out your product launch email sequence yet? Chosen your product announcement template? Thought about your email design?<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you answered no to any of those questions, never fear. You\u2019ll find everything you need to know about product launch email campaigns in this blog post. Here\u2019s the breakdown:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>The different types of product launch emails<\/li>\n\n\n\n<li>Instructions on writing product launch emails<\/li>\n\n\n\n<li>11 fantastic product launch email examples<\/li>\n\n\n\n<li>Product launch email best practices<\/li>\n\n\n\n<li>Product launch email FAQs<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re already set to start creating your own product launch email, why not check out the great <a href=\"https:\/\/flodesk.com\/blog\/product-launch-email-template\/\">product launch email templates<\/a> that Flodesk has to offer? You can even try them for free with <a href=\"https:\/\/app.flodesk.com\/sign-up\">our 30-day trial<\/a>.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #c2d7d4; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Craft compelling product launch emails your subscribers love<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Use Flodesk&#8217;s customizable email templates to create irresistible product launch emails that bring in sale after sale.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #c2d7d4;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"types-of-product-launch-emails\" name=\"types-of-product-launch-emails\" data-animate data-destination=\"types-of-product-launch-emails\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\" id=\"types-of-product-launch-emails\">Types of product launch emails<\/h2>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1620\"\n  data-height=\"1080\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/Device02-Realistic.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/Device02-Realistic-32x21.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/Device02-Realistic-200x133.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/Device02-Realistic-450x300.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/Device02-Realistic-700x467.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/Device02-Realistic-1000x667.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/Device02-Realistic-1400x933.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/Device02-Realistic.jpg 1620w\"\n            data-width=\"1620\"\n      data-height=\"1080\"\n      data-fit=\"cover\"\n      width=\"1620\"\n      height=\"1080\"\n      loading=\"eager\"\n      alt=\"product templates\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Before we get started, remember that there are several different types of product launch emails. Here\u2019s a quick breakdown of some of the most common varieties:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><em>Product releases: <\/em>The most basic kind of product launch email. You\u2019re sending your subscribers an email to inform them about a brand new product that you\u2019re launching<em> (or sometimes a new version of an existing product).<\/em><\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><em>Feature announcements: <\/em>Similar to product release emails, new feature announcement emails share information about a product\u2019s new feature or improved functionality. These are common for technological and software products.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><em>Pre-orders: <\/em>Pre-order emails are sent when a new product is coming soon but hasn\u2019t yet arrived at your shop. They\u2019re handy when you know your existing customers want guaranteed access to your new product.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><em>Event invitations: <\/em>Event invitation emails are perfect if you want to make your customers aware of an upcoming pop-up, party, webinar or conference. While these events aren\u2019t <em>\u201cproducts\u201d<\/em> per say, they\u2019re still new things being launched by your business.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><em>Future sales: <\/em>Great tools to use if you want to build anticipation about an upcoming sale, give your subscribers early access to a sale or just spread the word about a sale.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"how-to-write-a-product-launch-email-in-5-steps\" name=\"how-to-write-a-product-launch-email-in-5-steps\" data-animate data-destination=\"how-to-write-a-product-launch-email-in-5-steps\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\" id=\"how-to-write-a-product-launch-email-in-5-steps\">How to write a product launch email in 5 steps<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Even the best email marketing professionals struggle to create perfect product launch <a href=\"https:\/\/flodesk.com\/blog\/affiliate-email-marketing\/\">email marketing campaigns<\/a>. It\u2019s a skill that you have to practice and hone over time.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In order to help you get started with your own product launch email, we\u2019ve outlined the five key steps you should follow for success.<\/p>\n<\/div>\n\n<div id=\"1-settle-on-an-email-design-that-suits-your-product-and-brand\" name=\"1-settle-on-an-email-design-that-suits-your-product-and-brand\" data-animate data-destination=\"1-settle-on-an-email-design-that-suits-your-product-and-brand\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"1-settle-on-an-email-design-that-suits-your-brand-and-your-new-product\">1. Settle on an email design that suits your product and brand<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1620\"\n  data-height=\"1621\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/NewYearsGuide_Inline05.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/NewYearsGuide_Inline05-32x32.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/NewYearsGuide_Inline05-200x200.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/NewYearsGuide_Inline05-450x450.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/NewYearsGuide_Inline05-700x700.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/NewYearsGuide_Inline05-1000x1001.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/NewYearsGuide_Inline05-1400x1401.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/NewYearsGuide_Inline05.jpg 1620w\"\n            data-width=\"1620\"\n      data-height=\"1621\"\n      data-fit=\"cover\"\n      width=\"1620\"\n      height=\"1621\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>All the different elements of your product launch email should work together and feel cohesive. That means the first step of your design process should be deciding on an email design that\u2019s not only consistent with your brand, but also your new product itself.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For example, if your company gravitates towards elegant, minimal design generally speaking, you should select a similar design for your product launch email sequence <em>(as long as it works with your new product!)<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re working with an email marketing software like <a href=\"https:\/\/flodesk.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Flodesk<\/a>, you\u2019ll have a variety of beautiful product launch email templates to choose from, so it\u2019ll be easy for you to select which one suits your brand best.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em><strong>Read next: <\/strong><a href=\"https:\/\/flodesk.com\/blog\/products-page-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">Products page design examples &amp; best practices<\/a>!<\/em><\/p>\n<\/div>\n\n<div id=\"2-plan-out-your-product-launch-email-sequence\" name=\"2-plan-out-your-product-launch-email-sequence\" data-animate data-destination=\"2-plan-out-your-product-launch-email-sequence\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"2-plan-out-your-product-launch-email-sequence\">2. Plan out your product launch email sequence<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The best product launch emails are <em>actually <\/em>part of greater email sequences. Sending out a series of messages before, during, and after your product launch will help you build anticipation, maximize your reach, and increase sales.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are some guidelines to follow when putting together your own product launch email sequence:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><em>2-3 weeks before your product launch: <\/em>Send out a <a href=\"https:\/\/flodesk.com\/blog\/teaser-email-campaign-examples\/\">teaser email<\/a> that doesn\u2019t give everything away but provides a sneak peek of your new product.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><em>A few days before your product launch: <\/em>This is when you\u2019ll want to make your big announcement. Send out an announcement email that gives your subscribers all the details about your new product.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><em>One day before your product launch: <\/em>Send out an early access announcement email to your subscribers to thank them for being part of your community. If you don\u2019t want to give them early access, you can also provide a discount code or another offer.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><em>The day of your product launch: <\/em>This will be your<em> \u201cmain\u201d <\/em>product launch email. Your new product will be available to everyone and ready to purchase. Make sure to communicate all the excitement and enthusiasm that you want everyone else to feel!<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><em>A week after your product launch: <\/em>Send out a follow-up email to remind your subscribers about your new product in case they missed it. If your new product is getting low in stock, this is a good time to let your customers know.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Read next: <\/strong><a href=\"https:\/\/flodesk.com\/blog\/product-update-email-template\/\">10 Product Update Email Template Examples &amp; Best Practices<\/a><\/p>\n<\/div>\n\n<div id=\"3-craft-an-attention-grabbing-subject-line\" name=\"3-craft-an-attention-grabbing-subject-line\" data-animate data-destination=\"3-craft-an-attention-grabbing-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"3-craft-an-attention-grabbing-subject-line\">3. Craft an attention-grabbing subject line<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Just like with all marketing emails, <a href=\"https:\/\/flodesk.com\/blog\/product-launch-email-subject-lines\/\">product launch email subject lines<\/a> are incredibly important. In fact, <a href=\"https:\/\/www.invespcro.com\/blog\/email-subject-lines-statistics-and-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">47%<\/a> of people decide whether or not they\u2019re going to open an email based on its subject line.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In order to make sure as many people as possible open your product launch email, keep the following <a href=\"https:\/\/flodesk.com\/blog\/welcome-email-subject-lines\/\">email subject line guidance<\/a> in mind:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Emails with 6-10 words in the subject line have the best open rates.<\/li>\n\n\n\n<li>Personalized subject lines are 22.2% more likely to be opened than their unpersonalized counterparts.<\/li>\n\n\n\n<li>Subject lines that express urgency and\/or exclusivity also have 22% higher open rates.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"4-select-captivating-images\" name=\"4-select-captivating-images\" data-animate data-destination=\"4-select-captivating-images\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"4-select-captivating-images\">4. Select captivating images<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1620\"\n  data-height=\"1150\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Flodesk_Blog_email-marketing-graphics.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Flodesk_Blog_email-marketing-graphics-32x23.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Flodesk_Blog_email-marketing-graphics-200x142.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Flodesk_Blog_email-marketing-graphics-450x319.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Flodesk_Blog_email-marketing-graphics-700x497.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Flodesk_Blog_email-marketing-graphics-1000x710.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Flodesk_Blog_email-marketing-graphics-1400x994.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Flodesk_Blog_email-marketing-graphics.jpg 1620w\"\n            data-width=\"1620\"\n      data-height=\"1150\"\n      data-fit=\"cover\"\n      width=\"1620\"\n      height=\"1150\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The key to a great announcement email is stunning imagery. Not only are beautiful pictures pleasing for viewers to look at, but they also give companies a chance to enrich their branding and show off their products.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are a few pointers to keep in mind when choosing the images for your product launch email:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Make sure your new products are featured prominently<\/li>\n\n\n\n<li>Ensure that your images are correctly sized and high-quality without being too big<\/li>\n\n\n\n<li>Always use your own images, don\u2019t use stock images<\/li>\n\n\n\n<li>Choose an email design that\u2019s cohesive with your chosen images<\/li>\n\n\n\n<li>Pops of bright colors often work well because they make images jump off the page<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"5-integrate-your-cta-multiple-times-throughout-your-email\" name=\"5-integrate-your-cta-multiple-times-throughout-your-email\" data-animate data-destination=\"5-integrate-your-cta-multiple-times-throughout-your-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"5-integrate-your-cta-multiple-times-throughout-your-email\">5. Integrate your CTA multiple times throughout your email<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Be sure to nail down a specific CTA and integrate it multiple times throughout your announcement email. This will give your reader the best possible chance of noticing it and taking appropriate action.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As a general rule, it\u2019s a good idea to include your CTA in your product launch email at least twice. The first mention should come early on, ideally just below the greeting and as close to <em>\u201cabove the fold\u201d<\/em> as possible.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You should always include your CTA at the end of your email as well. Although people often skim emails and don\u2019t read them all the way through, many pause at the end to see if they\u2019ve missed anything important.&nbsp;<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #c2d7d4; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get them to take action <\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Create compelling CTAs with buttons that stand out using Flodesk&#8217;s email templates, optimized for conversion. <\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #c2d7d4;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"11-effective-product-launch-email-examples\" name=\"11-effective-product-launch-email-examples\" data-animate data-destination=\"11-effective-product-launch-email-examples\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\" id=\"11-effective-product-launch-email-examples\">11 effective product launch email examples<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re looking for some product launch email inspo, your search is over. This list of beautiful product launch email examples is sure to give you ideas that\u2019ll help you create your own.<\/p>\n<\/div>\n\n<div id=\"1-sigfus\" name=\"1-sigfus\" data-animate data-destination=\"1-sigfus\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"1-sigfus\">1. Sigfus<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"543\"\n  data-height=\"694\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Sigfus-email.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Sigfus-email-32x41.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Sigfus-email-200x256.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Sigfus-email-450x575.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Sigfus-email.png 543w\"\n            data-width=\"543\"\n      data-height=\"694\"\n      data-fit=\"cover\"\n      width=\"543\"\n      height=\"694\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.sigfusdesigns.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sigfus<\/a> is a jewelry company based out of Tucson, Arizona. The name pays homage to owner Lauren Valenzuela\u2019s Icelandic heritage. She describes her designs as <em>\u201ca little bit desert, a little bit punk, and a whole lot retro.\u201d<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We love their product launch email above for a couple of key reasons. First of all, the colors are absolutely stunning. The jewelry pieces and the background fall into the same color palette and would catch any reader\u2019s eye.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Great product launch campaigns also have to build anticipation so that the brand\u2019s exciting news feels like a big deal. This product launch email does a great job of that because it\u2019s part of a multi-email sequence and is being delivered just 10 minutes before the new collection officially launches.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Last, this email example offers existing customers and subscribers exclusive access to the new launch as well as a 10% off code to thank them for their support. It\u2019s always a great idea to express gratitude for your email list.<\/p>\n<\/div>\n\n<div id=\"take-away-points\" name=\"take-away-points\" data-animate data-destination=\"take-away-points\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\" id=\"take-away-points\">Take away points:<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Create <a href=\"https:\/\/flodesk.com\/blog\/email-marketing-graphics\/\">eye-catching email graphics<\/a> that make your message stand out.<\/li>\n\n\n\n<li>Build hype with a launch email sequence.<\/li>\n\n\n\n<li>Reward your existing subscribers by providing them with exclusive first access to your product launch and\/or a discount code.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"2-a-bronze-age\" name=\"2-a-bronze-age\" data-animate data-destination=\"2-a-bronze-age\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"2-a-bronze-age\">2. A Bronze Age<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"592\"\n  data-height=\"751\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/A-Bronze-Age-email.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/A-Bronze-Age-email-32x41.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/A-Bronze-Age-email-200x254.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/A-Bronze-Age-email-450x571.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/A-Bronze-Age-email.png 592w\"\n            data-width=\"592\"\n      data-height=\"751\"\n      data-fit=\"cover\"\n      width=\"592\"\n      height=\"751\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/abronzeage.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">A Bronze Age<\/a> is a contemporary clothing and accessories label from Vancouver, Canada. They\u2019re well-known for taking classic, timeless silhouettes and bringing them into the modern fashion world by adding their own flair.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Their product launch announcement is focused on A Bronze Age\u2019s first clothing release of 2022. They\u2019ve done a couple things very well. First, they\u2019ve added a cute design touch to their email with the little stars without letting it overpower the overall email design.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>They\u2019ve also gone with a dark backdrop and lighter images and fonts, which makes for an easy-to-read message due to the high contrast.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Last, they\u2019ve kept things simple and let their new products be the star of the show, so their newly released pieces really stand out.<\/p>\n<\/div>\n\n<div id=\"take-away-points\" name=\"take-away-points\" data-animate data-destination=\"take-away-points\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\" id=\"take-away-points-1\">Take away points:<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Add unique design elements that are consistent with your branding but aren\u2019t overpowering.<\/li>\n\n\n\n<li>Choose a high contrast email design to increase readability.<\/li>\n\n\n\n<li>Create visual intrigue by choosing captivating images of your new products.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"3-bodyism\" name=\"3-bodyism\" data-animate data-destination=\"3-bodyism\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"3-bodyism\">3. Bodyism<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"870\"\n  data-height=\"754\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/bodyism-email.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/bodyism-email-32x28.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/bodyism-email-200x173.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/bodyism-email-450x390.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/bodyism-email-700x607.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/bodyism-email.png 870w\"\n            data-width=\"870\"\n      data-height=\"754\"\n      data-fit=\"cover\"\n      width=\"870\"\n      height=\"754\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This product launch announcement email is a little bit different. <a href=\"https:\/\/bodyism.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bodyism<\/a> is a holistic wellness company that has its own brick-and-mortar shops, but is also stocked by different retailers all around the world. This excerpt is from one of their stockist\u2019s emails, which they sent when they had just started selling Bodyism products and supplements.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This is a great product launch email because it provides new subscribers with more details about Bodyism and gives them an overview of the brand\u2019s story, mission and products. It does a good job of being informative while not being too long-winded. We also like how they\u2019ve kept their launch email design minimal other than the photos and text.<\/p>\n<\/div>\n\n<div id=\"take-away-points\" name=\"take-away-points\" data-animate data-destination=\"take-away-points\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\" id=\"take-away-points-2\">Take away points:<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Provide essential details and information about new products.<\/li>\n\n\n\n<li>Don\u2019t over- clutter. If you\u2019re including a decent amount of copy in your product launch email, keep the rest of the design simple.<\/li>\n\n\n\n<li>Make things visual. No one wants to read a block of text that doesn\u2019t contain any images.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"4-jane-amp-tash\" name=\"4-jane-amp-tash\" data-animate data-destination=\"4-jane-amp-tash\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"4-jane-tash\">4. Jane &amp; Tash<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"869\"\n  data-height=\"754\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/jane-tash-email.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/jane-tash-email-32x28.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/jane-tash-email-200x174.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/jane-tash-email-450x390.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/jane-tash-email-700x607.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/jane-tash-email.png 869w\"\n            data-width=\"869\"\n      data-height=\"754\"\n      data-fit=\"cover\"\n      width=\"869\"\n      height=\"754\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.janeandtash.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jane &amp; Tash<\/a> is a clothing label based in London, UK. They specialize in fashion forward coats, outerwear, and accessories.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>They\u2019ve kept things simple with their product announcement email campaign, but we\u2019re big fans of how they\u2019ve made their new coat the main focus.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Jane &amp; Tash has done a great job of choosing an image that\u2019s stylish, on brand, and makes their new product look desirable. We also like how they\u2019ve placed the attention-grabbing copy <em>\u201cthe coat of dreams!\u201d<\/em> on their photo.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This product launch email also has an obvious call-to-action with <em>\u201cshop now\u201d<\/em> integrated throughout the message.<\/p>\n<\/div>\n\n<div id=\"take-away-points\" name=\"take-away-points\" data-animate data-destination=\"take-away-points\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\" id=\"take-away-points-3\">Take away points:<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Choose images that show off your products and are consistent with your brand.<\/li>\n\n\n\n<li>Try placing catchy, powerful copy on your central image.<\/li>\n\n\n\n<li>Focus on one call-to-action throughout your product launch email.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"5-alixx-candles\" name=\"5-alixx-candles\" data-animate data-destination=\"5-alixx-candles\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"5-alixx-candles\">5. Alixx Candles<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"544\"\n  data-height=\"589\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/alixx-email-2.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/alixx-email-2-32x35.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/alixx-email-2-200x217.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/alixx-email-2-450x487.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/alixx-email-2.png 544w\"\n            data-width=\"544\"\n      data-height=\"589\"\n      data-fit=\"cover\"\n      width=\"544\"\n      height=\"589\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/alixx.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alixx Candles<\/a> are an artisanal, sustainable candle company based in Massachusetts. Originally created in Belgium in 2009 by French artist Alix de la Mensbruge, Alixx Candles continues to bring their European sensibility to the home decor industry in the United States.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We love the way Alixx Candles presents their new candle fragrances in the product launch email example above. Its minimal design puts their beautiful <em>Catching Snowflakes in the Alps <\/em>candle front and center. The image they\u2019ve included is gorgeous and just looking at it promotes a sense of tranquility.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We also like the way they\u2019ve featured the different candle ingredients in circles below the main image.<\/p>\n<\/div>\n\n<div id=\"take-away-points\" name=\"take-away-points\" data-animate data-destination=\"take-away-points\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\" id=\"take-away-points-4\">Take away points:<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Keep your email design minimal to let your products shine.<\/li>\n\n\n\n<li>Add relevant details about your new product <em>(bonus points if you can do so visually!)<\/em><\/li>\n\n\n\n<li>Include on-brand images that connect with your readers\u2019 senses.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"6-her-first-100k\" name=\"6-her-first-100k\" data-animate data-destination=\"6-her-first-100k\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"6-her-first-100k\">6. Her First $100K<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"546\"\n  data-height=\"694\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Her-First-100K-2.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Her-First-100K-2-32x41.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Her-First-100K-2-200x254.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Her-First-100K-2-450x572.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Her-First-100K-2.png 546w\"\n            data-width=\"546\"\n      data-height=\"694\"\n      data-fit=\"cover\"\n      width=\"546\"\n      height=\"694\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/herfirst100k.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Her First $100K<\/a> is a money educator and speaker who\u2019s passionate about helping women feel confident about money. She quit her corporate job when she managed to save $100 000 at the age of 25 and decided to dedicate herself to financial education.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We love Her First $100K\u2019s announcement email for a couple of reasons. First of all, it\u2019s a great teaser email because it builds excitement about her upcoming product release without giving too much away.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We also like how Her First $100K has cross-promoted her Instagram page by suggesting that her customers follow her if they want to receive all the latest updates and maybe even a product sneak peek.<\/p>\n<\/div>\n\n<div id=\"take-away-points\" name=\"take-away-points\" data-animate data-destination=\"take-away-points\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\" id=\"take-away-points-5\">Take away points:<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Send a teaser email a couple weeks before your launch day so you can build anticipation without giving too much away<\/li>\n\n\n\n<li>Cross-promote your social media platforms to your email list<\/li>\n\n\n\n<li>Use a greeting that intrigues the reader<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"7-437\" name=\"7-437\" data-animate data-destination=\"7-437\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"7-437\">7. 437<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"597\"\n  data-height=\"748\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/437-brand-email.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/437-brand-email-32x40.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/437-brand-email-200x251.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/437-brand-email-450x564.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/437-brand-email.png 597w\"\n            data-width=\"597\"\n      data-height=\"748\"\n      data-fit=\"cover\"\n      width=\"597\"\n      height=\"748\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/shop437.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">437<\/a> is a luxury swimwear and apparel brand based in Toronto, Canada. They\u2019re passionate about designing unique bathing suits and clothing that look good on <em>everyone <\/em>and celebrate women\u2019s curves.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>437\u2019s above product launch email example really stood out to us. First, we love how they\u2019ve integrated the <em>Cyber <\/em>swimsuit\u2019s design into their email design. They\u2019ve used it as a border for their graphic as well as integrated its color palette.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We also like that they\u2019ve launched their new bathing suit on Black Friday <em>and <\/em>given their subscribers exclusive access to snag theirs first. What a great way to build anticipation before the official launch date.<\/p>\n<\/div>\n\n<div id=\"take-away-points\" name=\"take-away-points\" data-animate data-destination=\"take-away-points\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\" id=\"take-away-points-6\">Take away points:<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Bring elements of your product design into your email design<\/li>\n\n\n\n<li>Plan big product launches on popular shopping days<\/li>\n\n\n\n<li>Give your subscribers early access to new products<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"8-giesswein\" name=\"8-giesswein\" data-animate data-destination=\"8-giesswein\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"8-giesswein\">8. Giesswein<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"590\"\n  data-height=\"710\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Giesswein-2.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Giesswein-2-32x39.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Giesswein-2-200x241.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Giesswein-2-450x542.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Giesswein-2.png 590w\"\n            data-width=\"590\"\n      data-height=\"710\"\n      data-fit=\"cover\"\n      width=\"590\"\n      height=\"710\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/en.giesswein.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Giesswein<\/a> is a third-generation family business from Austria. They specialize in comfortable, eco-friendly shoes, slippers, and clothing and often use merino wool in their products.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Giesswein made the product launch email example above in order to promote their brand\u2019s new leather boots. They\u2019ve done a few things really well here. First, they\u2019ve made their product <em>(and materials) <\/em>the email\u2019s main focus. The image of their new boots is detailed and gives the viewer a great impression of what they really look like.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Giesswein\u2019s graphic also shows the materials they use to make their boots. They spend a lot of time promoting the raw materials they select to make their products, so it\u2019s great to see them featured here.<\/p>\n<\/div>\n\n<div id=\"take-away-points\" name=\"take-away-points\" data-animate data-destination=\"take-away-points\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\" id=\"take-away-points-7\">Take away points:<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Put your products on display with detailed, high-quality images.<\/li>\n\n\n\n<li>Showcase what makes your brand and\/or product unique.<\/li>\n\n\n\n<li>Highlight the raw materials and processes used to make your product.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"9-fortnight\" name=\"9-fortnight\" data-animate data-destination=\"9-fortnight\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"9-fortnight\">9. Fortnight<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"592\"\n  data-height=\"690\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Fortnight-2.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Fortnight-2-32x37.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Fortnight-2-200x233.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Fortnight-2-450x524.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Fortnight-2.png 592w\"\n            data-width=\"592\"\n      data-height=\"690\"\n      data-fit=\"cover\"\n      width=\"592\"\n      height=\"690\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/fortnightlingerie.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fortnight Lingerie<\/a> is a Toronto-based lingerie and swimwear brand. They aim to redefine lingerie by helping women feel like their best, most authentic selves.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Fortnight Lingerie\u2019s email marketing approach is consistent with their overall aesthetic: <em>sophisticated and minimal.&nbsp;<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The graphic above is from one of Fortnight\u2019s product launch emails. We love that it\u2019s simple but still makes an impact. The close-up image of their crewneck sweater makes it look especially comfortable and appealing while showing off its details. They\u2019ve also indicated that it\u2019s limited edition, which adds a very subtle sense of exclusivity.<\/p>\n<\/div>\n\n<div id=\"take-away-points\" name=\"take-away-points\" data-animate data-destination=\"take-away-points\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\" id=\"take-away-points-8\">Take away points:<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Appeal to your customers\u2019 senses by showing close-up product images.<\/li>\n\n\n\n<li>Less is more.<\/li>\n\n\n\n<li>\u2018Limited edition\u2019 or \u2018exclusive\u2019 products add an extra degree of intrigue.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"10-an-indigo-day\" name=\"10-an-indigo-day\" data-animate data-destination=\"10-an-indigo-day\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"10-an-indigo-day\">10. An Indigo Day<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1082\"\n  data-height=\"1363\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Flodesk_Blog_Newsletter_Inline06_An-Indigo-Days-chic-freebie.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Flodesk_Blog_Newsletter_Inline06_An-Indigo-Days-chic-freebie-32x40.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Flodesk_Blog_Newsletter_Inline06_An-Indigo-Days-chic-freebie-200x252.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Flodesk_Blog_Newsletter_Inline06_An-Indigo-Days-chic-freebie-450x567.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Flodesk_Blog_Newsletter_Inline06_An-Indigo-Days-chic-freebie-700x882.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Flodesk_Blog_Newsletter_Inline06_An-Indigo-Days-chic-freebie-1000x1260.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Flodesk_Blog_Newsletter_Inline06_An-Indigo-Days-chic-freebie.png 1082w\"\n            data-width=\"1082\"\n      data-height=\"1363\"\n      data-fit=\"cover\"\n      width=\"1082\"\n      height=\"1363\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/anindigoday.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">An Indigo Day<\/a> is the name of Atlanta fashion and lifestyle blogger Jessica Camerata\u2019s brand. She\u2019s one of the biggest bloggers in Atlanta and loves providing her audience with high-value content related to fashion, cooking, home decor, and more.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Jessica\u2019s product launch email example above reminded us of something really important: <em>relaunch emails are important too. <\/em>That means if you\u2019re dropping a new-and-improved version of your product or simply another edition with some new features, it should absolutely get a dedicated email as well.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here, Jessica is promoting the<em> \u201cmade over\u201d <\/em>version of her Braid Guide. We like that she kept her email design minimal so all the focus is on her relaunched product.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We also appreciate that instead of opting for a sales-focused email, Jessica has chosen a more <em>\u201cproduct announcement\u201d<\/em> style for her newsletter.<\/p>\n<\/div>\n\n<div id=\"take-away-points\" name=\"take-away-points\" data-animate data-destination=\"take-away-points\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\" id=\"take-away-points-9\">Take away points:<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Send emails for product<em> \u201crelaunches\u201d <\/em>just like you would for product launches.<\/li>\n\n\n\n<li>Not all product launch emails have to be sales-focused-, try making one that\u2019s more of a<em> \u201cproduct announcement.\u201d<\/em><\/li>\n\n\n\n<li>Remember, minimalism is your friend.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"11-girl-flourish\" name=\"11-girl-flourish\" data-animate data-destination=\"11-girl-flourish\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"11-girl-flourish\">11. Girl Flourish<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"547\"\n  data-height=\"699\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Girl-Flourish.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Girl-Flourish-32x41.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Girl-Flourish-200x256.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Girl-Flourish-450x575.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Girl-Flourish.png 547w\"\n            data-width=\"547\"\n      data-height=\"699\"\n      data-fit=\"cover\"\n      width=\"547\"\n      height=\"699\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.girlflourish.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Girl Flourish<\/a> is a licensed life coach, photographer, and blogger. One of her biggest claims to fame is her creation of the<em> \u201cFlourishing Planner,\u201d <\/em>which is designed to help busy moms live intentionally and become who they were meant to be.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Girl Flourish\u2019s product launch email for her planner is absolutely gorgeous and she\u2019s done a few things very well. First, she\u2019s added an element of subtle urgency by placing the <em>\u201cdon\u2019t miss out\u201d <\/em>icon at the top of her message.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Second, we love the text that she\u2019s overlaid on top of her photo:<em> \u201cthis is kind of a big deal.\u201d <\/em>It\u2019s bold enough to stand out and make it easy to read, but the white color makes sure it doesn\u2019t overpower the picture itself.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Last but not least, we adore the photo she\u2019s chosen. It shows her planner in a casual, on-the-go setting<em> (which is very on brand) <\/em>while still showing off its details and beautiful print cover.<\/p>\n<\/div>\n\n<div id=\"take-away-points\" name=\"take-away-points\" data-animate data-destination=\"take-away-points\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\" id=\"take-away-points-10\">Take away points:<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Add some intrigue to your product shots by placing them in casual, real-life settings.<\/li>\n\n\n\n<li>When adding text over an image, make sure it\u2019s readable but doesn\u2019t take away from the visual itself.<\/li>\n\n\n\n<li>Convey subtle urgency with a cute graphic.<\/li>\n<\/ul>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #c2d7d4; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #c2d7d4;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"best-practices-for-writing-a-product-launch-email\" name=\"best-practices-for-writing-a-product-launch-email\" data-animate data-destination=\"best-practices-for-writing-a-product-launch-email\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\" id=\"best-practices-for-writing-a-product-launch-email\">Best practices for writing a product launch email<\/h2>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"964\"\n  data-height=\"680\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/workflow.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/workflow-32x23.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/workflow-200x141.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/workflow-450x317.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/workflow-700x494.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/workflow.png 964w\"\n            data-width=\"964\"\n      data-height=\"680\"\n      data-fit=\"cover\"\n      width=\"964\"\n      height=\"680\"\n      loading=\"eager\"\n      alt=\"Flodesk workflows\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You\u2019re probably just about ready to get started creating your very own product launch announcement. Before you begin, take a quick look at these key product launch email best practices:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><em>Plan in advance. <\/em>Don\u2019t leave your product launch email campaign to the last minute. It\u2019s best to have all the emails in your sequence ready to send as early as possible. That way, you\u2019ll be able to regularly connect with your subscriber list leading up to your upcoming release without much thought or stress.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/university.flodesk.com\/good-email-subject-lines\"><em>Write a click-worthy email subject line<\/em><\/a><em>. <\/em>Remember, your email subject line is one of the main deciding factors as to whether readers will open your product launch email at all. Give it the time and attention it deserves.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><em>Add personalization. <\/em>High levels of email marketing customization is a huge trend for 2022. Use data to segment your subscriber list so you can personalize communications like product launches as much as possible.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><em>Keep your target audience in mind. <\/em>It\u2019s important to write a product launch email that aligns with your target audience. That means using relevant language, touching on appropriate world or industry trends, and keeping common needs and wants in mind.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><em>Reward existing customers. <\/em>Product launches are a great opportunity to reward the subscribers you already have. Give them early access to a new product prior to the official release date.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><em>Include an offer or discount with your product launch. <\/em>If you really want to increase sales, be sure to include some kind of special offer or discount code in your own product launch emails.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><em>Choose your best imagery. <\/em>The old refrain is true: a picture is worth a thousand words. Make sure you include the best product images in your email so that your campaign really makes an impact.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"what-can-a-great-product-launch-email-do\" name=\"what-can-a-great-product-launch-email-do\" data-animate data-destination=\"what-can-a-great-product-launch-email-do\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\" id=\"what-can-a-great-product-launch-email-do\">What can a great product launch email do?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As you can see, a great product launch email can do wonders for any business. They help enrich your overall brand experience, boost sales, nurture customer relationships, and showcase your products in the best possible light.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you follow the steps and best practices we\u2019ve outlined in this article, we\u2019re sure that you\u2019ll come up with a truly incredible product launch announcement email.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re looking for an email marketing software to help you with all your product launch email needs, give Flodesk a try. Whether you\u2019re an email marketing expert or a total beginner, we can help your business achieve new levels of success with our excellent, affordable platform. Sign up for your <a href=\"https:\/\/app.flodesk.com\/sign-up\">free 30-day free trial here<\/a>.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Learn more about <a href=\"https:\/\/flodesk.com\/blog\/ecommerce-email-marketing\/\">e-commerce email marketing<\/a>!<\/em><\/p>\n<\/div>\n\n<div id=\"product-launch-campaign-faqs\" name=\"product-launch-campaign-faqs\" data-animate data-destination=\"product-launch-campaign-faqs\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\" id=\"product-launch-campaign-faqs\">Product launch campaign FAQs<\/h2>\n<\/div>\n\n<div id=\"how-do-you-write-a-product-launch-email\" name=\"how-do-you-write-a-product-launch-email\" data-animate data-destination=\"how-do-you-write-a-product-launch-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"how-do-you-write-a-product-launch-email\">How do you write a product launch email?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you want a more in-depth guide to writing a product launch email, scroll up to the beginning of this article and take a look at our five-step guide. Follow that and it\u2019ll be hard for you to go wrong.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Too long, didn\u2019t read? The most important thing to do when writing a product launch email is to decide on your email\u2019s focus. Once you\u2019ve got that, be sure to present it in the best possible light to existing and potential customers and get them excited about it.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re really not sure where to begin, use an email marketing software platform like <a href=\"https:\/\/flodesk.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Flodesk<\/a> and select a product launch email template to get started.<\/p>\n<\/div>\n\n<div id=\"whats-included-in-a-product-launch-plan\" name=\"whats-included-in-a-product-launch-plan\" data-animate data-destination=\"whats-included-in-a-product-launch-plan\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"what-s-included-in-a-product-launch-plan\">What\u2019s included in a product launch plan?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There are a myriad of different steps that can be included under the umbrella of a product launch plan. What you and your team finally develop will depend on your style and whether you want to go all-out or keep things simple.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Just like Rome, product launches aren\u2019t made in a day. They go through brainstorming, researching, design, and testing phases before anyone even nails down the product launch date.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Nevertheless, here are some key elements that should go into any great product launch plan:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Establish product goals and objectives<\/li>\n\n\n\n<li>Determine product launch priorities<\/li>\n\n\n\n<li>Set expectations<\/li>\n\n\n\n<li>Develop a communication plan<\/li>\n\n\n\n<li>Align your product launch plan with your target audience<\/li>\n\n\n\n<li>Keep things realistic and attainable<\/li>\n\n\n\n<li>Account for feedback, testing, and reviews<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"how-do-you-announce-a-new-business-launch\" name=\"how-do-you-announce-a-new-business-launch\" data-animate data-destination=\"how-do-you-announce-a-new-business-launch\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"how-do-you-announce-a-new-business-launch\">How do you announce a new business launch?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There\u2019s no one way to announce a new business launch, but there are several things to keep in mind when doing so. First, you\u2019ll want to expand your reach as much as possible so that you can connect with as many potential customers as you can. That often means working on <a href=\"https:\/\/university.flodesk.com\/how-to-build-an-email-list-without-a-website\">building your email list<\/a> or your social media pages before you formally launch your business.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>After that, it\u2019s a good idea to use a multi-pronged approach that will set you up for success right off the bat. Host a business launch event or pop-up, post on your social media pages, pay for online advertisements, partner with other businesses in your community, send out a major announcement email, provide welcome discount codes\u2026 the sky\u2019s the limit!<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Good luck!<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2160\"\n  data-height=\"2160\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-32x32.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-200x200.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-450x450.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-700x700.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1000x1000.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1400x1400.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1800x1800.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080.jpg 2160w\"\n            data-width=\"2160\"\n      data-height=\"2160\"\n      data-fit=\"cover\"\n      width=\"2160\"\n      height=\"2160\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>So, you\u2019ve got a new product and you\u2019re getting ready to send it out into the world. Congratulations! Have you planned out your product launch email sequence yet? Chosen your product announcement template? Thought about your email design? If you answered no to any of those questions, never fear. You\u2019ll find everything you need to [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[16,26,7],"table_tags":[],"class_list":["post-3038","post","type-post","status-publish","format-standard","hentry","category-content","tag-content-ideas","tag-design-tips","tag-templates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Write a Product Launch Email: 5 Steps &amp; 11 Examples<\/title>\n<meta name=\"description\" content=\"The beginning of an email marketing campaign can make or break how clients see your product. Here&#039;s how to write a product launch email for the best start.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/how-to-write-a-product-launch-email\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write a Product Launch Email: 5 Steps &amp; 11 Examples\" \/>\n<meta property=\"og:description\" content=\"The beginning of an email marketing campaign can make or break how clients see your product. Here&#039;s how to write a product launch email for the best start.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/flodesk.com\/blog\/how-to-write-a-product-launch-email\/\" \/>\n<meta property=\"og:site_name\" content=\"Flodesk\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-18T22:44:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-12T12:48:34+00:00\" \/>\n<meta name=\"author\" content=\"Sydney Triggs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sydney Triggs\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/flodesk.com\/blog\/how-to-write-a-product-launch-email\/\",\"url\":\"https:\/\/flodesk.com\/blog\/how-to-write-a-product-launch-email\/\",\"name\":\"How to Write a Product Launch Email: 5 Steps & 11 Examples\",\"isPartOf\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#website\"},\"datePublished\":\"2022-02-18T22:44:11+00:00\",\"dateModified\":\"2024-07-12T12:48:34+00:00\",\"author\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/6a323d3394284d6f44231b3bf2124561\"},\"description\":\"The beginning of an email marketing campaign can make or break how clients see your product. 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