{"id":2999,"date":"2022-02-17T17:32:29","date_gmt":"2022-02-18T01:32:29","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=2999"},"modified":"2026-04-29T10:34:47","modified_gmt":"2026-04-29T18:34:47","slug":"how-to-measure-welcome-email-effectiveness","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/how-to-measure-welcome-email-effectiveness\/","title":{"rendered":"How to Measure Welcome Email Effectiveness: 11 Important Metrics"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p>When someone first <a href=\"https:\/\/flodesk.com\/blog\/newsletter-signup-examples\/\">signs up for your newsletter<\/a>, registers for a new course on your website or makes a purchase from your online store, it\u2019s time for a welcome email.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Lucky for you, these introductory emails can pack quite a punch when it comes to results, creating up to an <a href=\"https:\/\/www.entrepreneur.com\/article\/245380\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">86% lift<\/a> in open rate and a 196% lift in click rate.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To fully evaluate the effectiveness of your welcome emails though, it\u2019s important to understand all the metrics, what they mean, how they affect each other and what factors influence them.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this guide, we\u2019ll cover 11 key email marketing metrics you can use to measure welcome email effectiveness:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li>Open rate<\/li>\n\n\n\n<li>Click rate<\/li>\n\n\n\n<li>Total opens and clicks<\/li>\n\n\n\n<li>Conversion rate&nbsp;<\/li>\n\n\n\n<li>Deliverability rate<\/li>\n\n\n\n<li>Bounce rate<\/li>\n\n\n\n<li>Marked spam or complaint rate<\/li>\n\n\n\n<li>Unsubscribe rate<\/li>\n\n\n\n<li>Forward or share rate<\/li>\n\n\n\n<li>List growth rate<\/li>\n\n\n\n<li>Campaign ROI<\/li>\n<\/ol>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #6b1030; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #6b1030;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"what-makes-a-welcome-email-effective\" name=\"what-makes-a-welcome-email-effective\" data-animate data-destination=\"what-makes-a-welcome-email-effective\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\" id=\"what-makes-a-welcome-email-effective\">What makes a welcome email effective?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There are several ingredients that go into sending an effective welcome email\u2014the <a href=\"https:\/\/flodesk.com\/blog\/welcome-email-subject-lines\/\">welcoming subject line<\/a>, the <a href=\"https:\/\/flodesk.com\/blog\/email-marketing-graphics\/\">email graphics<\/a>, the content and the timeliness, to name a few.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>But it\u2019s well worth the trouble. Effective welcome emails offer the following benefits:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Increased revenue\u2014Welcome emails generate up to <a href=\"https:\/\/www.invespcro.com\/blog\/welcome-emails\/\" target=\"_blank\" rel=\"noreferrer noopener\">320%<\/a> more revenue per email than other promotional emails.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Increased engagement\u2014Welcome emails have a <a href=\"https:\/\/www.statista.com\/statistics\/804418\/email-inbox-placement-spam-rate-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">23%<\/a> read rate and<a href=\"https:\/\/blog.hive.co\/the-most-mind-blowing-email-stats-of-2018\/\" target=\"_blank\" rel=\"noreferrer noopener\"> 26.9% <\/a>click-through rate.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"11-important-metrics-to-measure-welcome-email-effectiveness\" name=\"11-important-metrics-to-measure-welcome-email-effectiveness\" data-animate data-destination=\"11-important-metrics-to-measure-welcome-email-effectiveness\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\" id=\"11-important-metrics-to-measure-welcome-email-effectiveness\">11 important metrics to measure welcome email effectiveness<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this section, we\u2019re going to take a close look at each metric. We\u2019ll cover why it\u2019s important, how it\u2019s calculated and what you can do to improve it. To learn more, check out the video <a href=\"https:\/\/university.flodesk.com\/email-workflow-analytics\">Understanding Your Flodesk Email &amp; Workflow Analytics<\/a> at Flodesk University.&nbsp;<\/p>\n<\/div>\n\n<div id=\"metric-1-open-rate\" name=\"metric-1-open-rate\" data-animate data-destination=\"metric-1-open-rate\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"metric-1-open-rate\">Metric 1: Open rate<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up \" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1042\"\n  data-height=\"1352\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-17-at-5.11.32-PM.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-17-at-5.11.32-PM-32x42.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-17-at-5.11.32-PM-200x260.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-17-at-5.11.32-PM-450x584.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-17-at-5.11.32-PM-700x908.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-17-at-5.11.32-PM-1000x1298.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-17-at-5.11.32-PM.png 1042w\"\n            data-width=\"1042\"\n      data-height=\"1352\"\n      data-fit=\"cover\"\n      width=\"1042\"\n      height=\"1352\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The open rate tells you how often recipients are opening your welcome emails. It\u2019s a very important metric in email marketing because getting subscribers to open your welcome email is one of the first hurdles you need to clear.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Flodesk calculates your open rate by taking the unique number of people who opened your email and dividing it by the total number of emails delivered. So if you send 10,000 emails (all delivered) and 2,000 people open them, your open rate would be 20%.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For a normal email, a 20% open rate would be pretty darn good. Welcome emails, however, tend to have much higher open rates compared to other emails (sometimes as <a href=\"https:\/\/blog.hive.co\/the-most-mind-blowing-email-stats-of-2018\/\" target=\"_blank\" rel=\"noreferrer noopener\">high as 91%<\/a>!)<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It\u2019s important to look at open rates for individual campaigns but also as a trend over time. This is because open rate trends are a good indicator of overall engagement. If your open rate starts to fall, check to see if you\u2019re doing any of the following:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Sending too many emails (or too few)&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Using lackluster subject lines<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Sending generic content instead of targeting different subscriber segments<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>One last thing to keep in mind:&nbsp; Apple launched its Mail Privacy Protection (MPP) feature in September 2021. This impacts how open rates are measured for Apple device users and may translate into <a href=\"https:\/\/flodesk.com\/blog\/ios-15-mail-privacy-protection\/\">open rates becoming less reliable<\/a>. <\/p>\n<\/div>\n\n<div id=\"metric-2-click-rate\" name=\"metric-2-click-rate\" data-animate data-destination=\"metric-2-click-rate\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"metric-2-click-rate\">Metric 2: Click rate<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up \" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1020\"\n  data-height=\"1352\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-17-at-5.12.34-PM.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-17-at-5.12.34-PM-32x42.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-17-at-5.12.34-PM-200x265.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-17-at-5.12.34-PM-450x596.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-17-at-5.12.34-PM-700x928.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-17-at-5.12.34-PM-1000x1325.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-17-at-5.12.34-PM.png 1020w\"\n            data-width=\"1020\"\n      data-height=\"1352\"\n      data-fit=\"cover\"\n      width=\"1020\"\n      height=\"1352\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The click rate tells you how many recipients click on the link(s) inside your welcome email. It\u2019s an important measure of engagement since it shows the percentage of subscribers who go beyond just opening your email and actively engage with your content.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>At Flodesk, we calculate the click rate by taking the unique number of people who clicked and dividing it by the total number of emails delivered. For example, let\u2019s say you send 2,000 emails and 100 people click on your link. Your click rate is 100\/2,000 = 5%.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If your click rate could use a boost, keep the following factors in mind:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Inspire readers to take action by providing something of value. This can be a discount code, a free download, a relevant case study and more.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Make sure it\u2019s easy for customers to take action by testing out your email on multiple devices, especially mobile.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Optimize your copywriting and link placement. You can run A\/B testing to determine the best anchor text, location of the link in the body of the email, the number of times you include the link and the copy leading up to the link.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"metric-3-total-opens-and-clicks\" name=\"metric-3-total-opens-and-clicks\" data-animate data-destination=\"metric-3-total-opens-and-clicks\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"metric-3-total-opens-and-clicks\">Metric 3: Total opens and clicks<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up \" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2046\"\n  data-height=\"1324\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-17-at-5.13.58-PM.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-17-at-5.13.58-PM-32x21.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-17-at-5.13.58-PM-200x129.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-17-at-5.13.58-PM-450x291.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-17-at-5.13.58-PM-700x453.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-17-at-5.13.58-PM-1000x647.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-17-at-5.13.58-PM-1400x906.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-17-at-5.13.58-PM-1800x1165.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-17-at-5.13.58-PM.png 2046w\"\n            data-width=\"2046\"\n      data-height=\"1324\"\n      data-fit=\"cover\"\n      width=\"2046\"\n      height=\"1324\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Total opens and clicks can be slightly different from your regular unique open and unique click rates. Here\u2019s why. If you send a welcome email to a subscriber, let\u2019s call her Amanda, and she opens your email 5 times, those 5 opens count towards your total opens.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>However, Amanda would only count as 1 \u2018unique open\u2019 because unique opens and clicks tell you how many individual subscribers opened your email (or clicked on it).&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We find this differentiation useful. We\u2019re glad Amanda loved the email so much she opened it 5 times, but we also want to know how many individual subscribers opened it at all. We include this in plain language in your email analytics dashboard.<\/p>\n<\/div>\n\n<div id=\"metric-4-conversion-rate\" name=\"metric-4-conversion-rate\" data-animate data-destination=\"metric-4-conversion-rate\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"metric-4-conversion-rate\">Metric 4: Conversion rate<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A step up from click-through rate is your conversion rate. This is a measure of not just how many people are clicking on your links, but how many are actually completing your desired action. It\u2019s calculated by taking the total number of conversions and dividing it by the total number of emails delivered.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Since the conversion rate depends on your desired action, it will be based on different variables for different emails. Let\u2019s say you have an e-commerce site, for example, and you\u2019re running an email campaign that encourages recipients to click through and purchase a product. Your conversion rate, in this case, will reflect the number of people who make a purchase.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re running an email campaign encouraging people to follow you on social media, however, then your conversion rate will be a measure of the number of recipients who click through your link and become new followers.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>One thing to keep in mind with conversion rates is that there are many factors beyond your email that can affect the outcome. For example, many times a conversion rate depends on a customer taking action on your website after clicking a link inside your email.&nbsp;<\/p>\n<\/div>\n\n<div id=\"metric-5-deliverability-rate\" name=\"metric-5-deliverability-rate\" data-animate data-destination=\"metric-5-deliverability-rate\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"metric-5-deliverability-rate\">Metric 5: Deliverability rate<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up \" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2084\"\n  data-height=\"1346\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-17-at-5.19.29-PM.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-17-at-5.19.29-PM-32x21.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-17-at-5.19.29-PM-200x129.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-17-at-5.19.29-PM-450x291.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-17-at-5.19.29-PM-700x452.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-17-at-5.19.29-PM-1000x646.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-17-at-5.19.29-PM-1400x904.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-17-at-5.19.29-PM-1800x1163.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-17-at-5.19.29-PM.png 2084w\"\n            data-width=\"2084\"\n      data-height=\"1346\"\n      data-fit=\"cover\"\n      width=\"2084\"\n      height=\"1346\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The deliverability rate of an email campaign tells you how many emails actually made it to the recipient\u2019s inbox. It\u2019s an important metric because it speaks to the health and accuracy of your email list and can affect your sender reputation.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>At Flodesk, we calculate your deliverability rate by taking the total number of emails delivered and dividing it by the total number of emails sent. If you send 2,000 welcome emails, for example, and 1,960 are delivered, your deliverability rate would be 1,960\/2,000 = 98%.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>(Is your deliverability rate too low? Check out this article on <a href=\"https:\/\/help.flodesk.com\/en\/articles\/4772523-improving-email-deliverability\">improving your email deliverability rate<\/a> in our help section.)&nbsp;<\/p>\n<\/div>\n\n<div id=\"metric-6-bounce-rate\" name=\"metric-6-bounce-rate\" data-animate data-destination=\"metric-6-bounce-rate\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"metric-6-bounce-rate\">Metric 6: Bounce rate<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up \" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"662\"\n  data-height=\"286\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/analytics-bounces.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/analytics-bounces-32x14.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/analytics-bounces-200x86.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/analytics-bounces-450x194.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/analytics-bounces.png 662w\"\n            data-width=\"662\"\n      data-height=\"286\"\n      data-fit=\"cover\"\n      width=\"662\"\n      height=\"286\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Up until this point we\u2019ve covered only positive metrics, ones where you want all the numbers to be super high. (100% click rate, yes please!) But for bounce rate, you want the numbers to be low- as close to zero as possible.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This is because bounce rate is a measure of the number of emails that aren\u2019t successfully delivered, usually because they\u2019ve been blocked or flagged as spam. It\u2019s essentially the inverse of your deliverability rate.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When you use Flodesk for your email marketing, you can see how many emails bounced right on your analytics dashboard, making it easy to see where you\u2019re at. With that in mind, here are a few tips to keep your bounce rate down:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Take the time to clean your email lists regularly.&nbsp;&nbsp;<\/li>\n\n\n\n<li>Don\u2019t send anything that looks (or acts) like spam.<\/li>\n\n\n\n<li>Don\u2019t send your welcome emails from a free email service like Gmail or Hotmail.&nbsp;<\/li>\n\n\n\n<li>Personalize your welcome emails as much as possible.&nbsp;<\/li>\n\n\n\n<li>Get permission from your subscribers.&nbsp;<\/li>\n\n\n\n<li>Consider using a double opt-in process.&nbsp;<\/li>\n\n\n\n<li>Give your subscribers control over what types of emails they receive from you.&nbsp;<\/li>\n\n\n\n<li>Send emails regularly (but not too frequently.)&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #6b1030; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #6b1030;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"metric-7-marked-spam-or-complaint-rate\" name=\"metric-7-marked-spam-or-complaint-rate\" data-animate data-destination=\"metric-7-marked-spam-or-complaint-rate\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"metric-7-marked-spam-or-complaint-rate\">Metric 7: Marked spam or complaint rate<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Another metric you want to keep as low as possible is the \u2018spam complaint\u2019 rate\u2014a measure of how many email recipients mark your email as spam. At Flodesk, we include this number in your analytics workflow.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The acceptable standard spam complaint rate (set by major inbox providers like Gmail) is considered anything less than 0.1%, or 1 complaint for every 1,000 messages.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For example, if you send 10,000 welcome emails and 5 people mark it as spam, your spam complaint rate would be 0.05%, falling below the industry benchmark.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There are many things you can do to <a href=\"https:\/\/help.flodesk.com\/en\/articles\/4834957-how-to-avoid-being-marked-as-spam-by-your-subscribers\">keep your spam rate low<\/a> like cleaning your email list, including unsubscribe links and only sending relevant content. But one of the best defenses against spam complaints is actually your welcome email.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Sending a welcome email (or series of onboarding messages) to a new subscriber will familiarize them with your brand and let them know what to expect from you in the future, making it less likely that they\u2019ll mark your messages as spam when they show up in their inbox.&nbsp;<\/p>\n<\/div>\n\n<div id=\"metric-8-unsubscribe-rate\" name=\"metric-8-unsubscribe-rate\" data-animate data-destination=\"metric-8-unsubscribe-rate\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"metric-8-unsubscribe-rate\">Metric 8: Unsubscribe rate&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This metric is just what it sounds like: a percentage of recipients who click on the unsubscribe link in your emails. Like the bounce rate and spam rate, you generally want to keep this number low (and you can find it right beside them in your Flodesk analytics dashboard.)&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As a point of reference, an unsubscribe rate below 0.5% is good for an email campaign. A rate below 0.2% typically indicates that you are within the norm and a rate above 0.5% means you have some work to do.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>That said, not all unsubscribes are bad. It\u2019s much better for a recipient to unsubscribe than flag you as spam, for example. Plus, unsubscribes do a bit of house cleaning for you by removing themselves before they start dragging down your other metrics, like click rate and conversion rate.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Sometimes, you might even want to unsubscribe people from your list proactively. Take the case of HubSpot, for example. They recently <a href=\"http:\/\/blog.hubspot.com\/marketing\/blog-subscriber-graymail-purge\" target=\"_blank\" rel=\"noreferrer noopener\">unsubscribed 250,000 followers<\/a> (nearly 45% of their list) in order to create a higher-converting email base.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Interestingly, they did it by setting up a workflow that automatically unsubscribed their unengaged subscribers \u2013 people who reached a certain threshold of non-engagement (HubSpot chose to use not clicking on an email in the last six months.) You can set up the same type of workflow in Flodesk using conditions. Check out <a href=\"https:\/\/university.flodesk.com\/email-workflow\">How to Create Your First Email Workflow in Flodesk<\/a> to learn more.&nbsp;<\/p>\n<\/div>\n\n<div id=\"metric-9-forward-or-share-rate\" name=\"metric-9-forward-or-share-rate\" data-animate data-destination=\"metric-9-forward-or-share-rate\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"metric-9-forward-or-share-rate\">Metric 9: Forward or share rate<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Phew, enough of the downers! Time for another positive metric\u2014the \u2018forward\u2019 or \u2018share rate\u2019. This is the percentage of your readers who forward your welcome email, or share it using a share button inside the email.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Having a high forward or share rate is a huge win. This means your subscriber liked your content so much that they sent it to a friend, essentially generating new leads for you, and you can\u2019t ask for better brand engagement than that.&nbsp;<\/p>\n<\/div>\n\n<div id=\"metric-10-list-growth-rate\" name=\"metric-10-list-growth-rate\" data-animate data-destination=\"metric-10-list-growth-rate\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"metric-10-list-growth-rate\">Metric 10: List growth rate<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You know what they say in business: \u201cif you\u2019re not growing, you\u2019re dying.\u201d&nbsp; Well, it applies to email lists too- and it\u2019s because email lists tend to \u201cgo bad\u201d over time. People lose interest and unsubscribe, or mark you as spam, or they switch email accounts, leaving you with an old, abandoned one that just drives up your bounce rate.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>So, you should be constantly trying to grow your email list by adding new subscribers. Your list growth rate will tell you how well you\u2019re doing. It shows the rate at which your email list has grown over a certain period of time.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here\u2019s how to calculate it: New subscribers \u2013 (unsubscribes + complaints) \/ Total subscribers over a specific period of time<\/p>\n<\/div>\n\n<div id=\"metric-11-campaign-roi\" name=\"metric-11-campaign-roi\" data-animate data-destination=\"metric-11-campaign-roi\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"metric-11-campaign-roi\">Metric 11: Campaign ROI<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Last but not least is campaign ROI. This measures the overall return on your investment for your email campaign\u2014basically, did you make more money than you put in?\u00a0This is a very important <a href=\"https:\/\/flodesk.com\/blog\/email-marketing-metrics-for-ecommerce\/\">email marketing metric for e-commerce<\/a>.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The first step in calculating your ROI is to figure out how much you spent on your campaign. This seems simple at first, but it can get tricky, especially when it comes to allocating general expenses to a particular campaign.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The next step is to figure out your \u2018gain\u2019, or how much your campaign brought in. Fortunately, most analytics platforms will trace every sale that comes from an email, making this part fairly easy.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Then, you plug it into the formula: (Gained \u2013 spent)\/spent = ROI.&nbsp;<\/p>\n<\/div>\n\n<div id=\"effective-welcome-email-examples-and-why-they-work\" name=\"effective-welcome-email-examples-and-why-they-work\" data-animate data-destination=\"effective-welcome-email-examples-and-why-they-work\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\" id=\"effective-welcome-email-examples-and-why-they-work\">Effective welcome email examples (and why they work)<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Now that you know all about metrics, let\u2019s take a look at a few examples of <a href=\"https:\/\/flodesk.com\/blog\/welcome-email-templates\/\">effective welcome emails<\/a> and figure out why they work.&nbsp;<\/p>\n<\/div>\n\n<div id=\"the-freebie-welcome-email\" name=\"the-freebie-welcome-email\" data-animate data-destination=\"the-freebie-welcome-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"the-freebie-welcome-email\">The \u201cfreebie\u201d welcome email<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"702\"\n  data-height=\"805\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/her-first-100k-freebie-welcome-email.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/her-first-100k-freebie-welcome-email-32x37.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/her-first-100k-freebie-welcome-email-200x229.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/her-first-100k-freebie-welcome-email-450x516.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/her-first-100k-freebie-welcome-email-700x803.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/her-first-100k-freebie-welcome-email.png 702w\"\n            data-width=\"702\"\n      data-height=\"805\"\n      data-fit=\"cover\"\n      width=\"702\"\n      height=\"805\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The \u201cfreebie\u201d is one of the most effective types of welcome emails out there. It works because it entices the recipient to open the email by providing value.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Freebies come in all shapes and sizes\u2014ebooks, PDF guides, bonus packs, workbooks, checklists, case studies, cheat sheets, etc. Whatever you choose, remember the following:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Make sure it solves a real, specific problem for your target customer<\/li>\n\n\n\n<li>Make sure it\u2019s clear that the freebie is included when you <a href=\"https:\/\/flodesk.com\/blog\/how-to-write-welcome-emails\/\">write the welcome email<\/a><\/li>\n\n\n\n<li>Make sure it\u2019s easy to download<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Take the welcome email example above from <a href=\"https:\/\/herfirst100k.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Her First 100k<\/a>. Right off the bat, it\u2019s clear to subscribers that this email has the goods. The subject line reads \u201cYour free ebook awaits\u201d and as soon as subscribers open the email, they see a colorful graphic with a nice, clear button they can click on to download the item.&nbsp;<\/p>\n<\/div>\n\n<div id=\"the-double-opt-in-welcome-email\" name=\"the-double-opt-in-welcome-email\" data-animate data-destination=\"the-double-opt-in-welcome-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"the-double-opt-in-welcome-email\">The \u201cdouble opt-in\u201d welcome email<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"337\"\n  data-height=\"772\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/saffron-ave-email.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/saffron-ave-email-32x73.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/saffron-ave-email-200x458.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/saffron-ave-email.png 337w\"\n            data-width=\"337\"\n      data-height=\"772\"\n      data-fit=\"cover\"\n      width=\"337\"\n      height=\"772\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Another effective type of welcome email is the double opt-in, which asks subscribers to confirm that they actually signed up for your emails. While it might seem like an unnecessary step, it can actually create a more engaged email list by weeding out people who don\u2019t really want to be there\u2014improving metrics in the process.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The email above from <a href=\"https:\/\/saffronavenue.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Saffron Ave<\/a> is a good example of this. Angela tells new subscribers, \u201cYou\u2019re just about done. Just hit the button below to confirm!\u201d&nbsp;<\/p>\n<\/div>\n\n<div id=\"the-discount-code-welcome-email\" name=\"the-discount-code-welcome-email\" data-animate data-destination=\"the-discount-code-welcome-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"the-discount-code-welcome-email\">The \u201cdiscount code\u201d welcome email<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"558\"\n  data-height=\"800\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/alixx-email.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/alixx-email-32x46.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/alixx-email-200x287.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/alixx-email-450x645.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/02\/alixx-email.png 558w\"\n            data-width=\"558\"\n      data-height=\"800\"\n      data-fit=\"cover\"\n      width=\"558\"\n      height=\"800\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Another effective type of welcome email is one that includes a discount code or special offer. Similar to the freebie, it works because it entices people by providing value. Recipients are tempted to not only open your email but to click through and make a purchase.&nbsp;&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As you can see in the email above from <a href=\"https:\/\/alixx.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alixx<\/a>, they give new subscribers a code for 10% off their first purchase over $50. This is a smart play because Alixx is offering subscribers value while still ensuring their own profitability.&nbsp;<\/p>\n<\/div>\n\n<div id=\"run-the-best-welcome-email-campaigns-with-flodesk\" name=\"run-the-best-welcome-email-campaigns-with-flodesk\" data-animate data-destination=\"run-the-best-welcome-email-campaigns-with-flodesk\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\" id=\"run-the-best-welcome-email-campaigns-with-flodesk\">Run the best welcome email campaigns with Flodesk<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As the fastest-growing email marketing company, Flodesk makes email marketing beautiful\u2014and truly easy to use. Combining design with simplicity, Flodesk helps small business owners grow their email lists and create emails people love to get.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Flodesk also makes it easy for small business owners to send effective, metric-crushing welcome emails by focusing on the things that matter most:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Attention-grabbing and personalized subject lines<\/li>\n\n\n\n<li>Using beautiful <a href=\"https:\/\/flodesk.com\/blog\/newsletter-layout-design-ideas\/\">newsletter design<\/a> and compelling copy&nbsp;<\/li>\n\n\n\n<li>Automated workflows to ensure immediate delivery<\/li>\n\n\n\n<li>Providing value through freebies, discounts and more<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Hopefully this guide demystified metrics a bit and you feel ready to analyze your welcome emails like a pro. You\u2019ve got this!&nbsp;<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #6b1030; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #6b1030;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"welcome-email-measurement-faqs\" name=\"welcome-email-measurement-faqs\" data-animate data-destination=\"welcome-email-measurement-faqs\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\" id=\"welcome-email-measurement-faqs\">Welcome email measurement FAQs<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Still have questions about welcome email metrics? We\u2019ve got your back. Here are answers to some frequently asked questions.&nbsp;&nbsp;<\/p>\n<\/div>\n\n<div id=\"how-effective-are-welcome-emails\" name=\"how-effective-are-welcome-emails\" data-animate data-destination=\"how-effective-are-welcome-emails\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"how-effective-are-welcome-emails\">How effective are welcome emails?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Research shows that new leads are most engaged within 48 hours of subscribing, making welcome emails extremely effective. They can produce up to an <a href=\"https:\/\/www.entrepreneur.com\/article\/245380\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">86% lift<\/a> in unique open rate and 196% lift in unique click rate.\u00a0And if you <a href=\"https:\/\/flodesk.com\/blog\/how-to-automate-a-welcome-email\/\">automate your welcome emails<\/a>, the process can become increasingly effective.<\/p>\n<\/div>\n\n<div id=\"how-do-you-measure-the-effectiveness-of-an-email-marketing-campaign\" name=\"how-do-you-measure-the-effectiveness-of-an-email-marketing-campaign\" data-animate data-destination=\"how-do-you-measure-the-effectiveness-of-an-email-marketing-campaign\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"how-do-you-measure-the-effectiveness-of-an-email-marketing-campaign\">How do you measure the effectiveness of an email marketing campaign?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There are 11 key email marketing metrics you can use to measure the effectiveness of an email marketing campaign:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li>Open rate<\/li>\n\n\n\n<li>Click rate<\/li>\n\n\n\n<li>Total opens and clicks<\/li>\n\n\n\n<li>Conversion rate&nbsp;<\/li>\n\n\n\n<li>Deliverability rate<\/li>\n\n\n\n<li>Bounce rate<\/li>\n\n\n\n<li>Marked spam or complaint rate<\/li>\n\n\n\n<li>Unsubscribe rate<\/li>\n\n\n\n<li>Forward or share rate<\/li>\n\n\n\n<li>List growth rate<\/li>\n\n\n\n<li>Campaign ROI<\/li>\n<\/ol>\n<\/div>\n\n<div id=\"what-is-the-most-important-metric-in-email-marketing\" name=\"what-is-the-most-important-metric-in-email-marketing\" data-animate data-destination=\"what-is-the-most-important-metric-in-email-marketing\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"what-is-the-most-important-metric-in-email-marketing\">What is the most important metric in email marketing?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There is no single metric that is the most important in <a href=\"https:\/\/flodesk.com\/blog\/targeted-email-marketing\/\">targeted email marketing<\/a>. Each one provides a unique insight into how a particular aspect of your email is performing. They\u2019re most powerful when considered as a whole and in relation to each other.&nbsp;<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1600\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1.jpeg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-32x32.jpeg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-200x200.jpeg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-450x450.jpeg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-700x700.jpeg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-1000x1000.jpeg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-1400x1400.jpeg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1.jpeg 1600w\"\n            data-width=\"1600\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"1600\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"Flodesk template editing\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>When someone first signs up for your newsletter, registers for a new course on your website or makes a purchase from your online store, it\u2019s time for a welcome email.&nbsp; Lucky for you, these introductory emails can pack quite a punch when it comes to results, creating up to an 86% lift in open rate [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[15],"table_tags":[],"class_list":["post-2999","post","type-post","status-publish","format-standard","hentry","category-email-marketing-basics","tag-best-practices"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Measure Welcome Email Effectiveness for Better Open Rates<\/title>\n<meta name=\"description\" content=\"Every marketer should keep track of their campaigns- this includes knowing how to measure welcome email effectiveness with these handy metrics &amp; simple tips.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/how-to-measure-welcome-email-effectiveness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Measure Welcome Email Effectiveness for Better Open Rates\" \/>\n<meta property=\"og:description\" content=\"Every marketer should keep track of their campaigns- this includes knowing how to measure welcome email effectiveness with these handy metrics &amp; 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