{"id":2924,"date":"2022-01-24T18:41:46","date_gmt":"2022-01-25T02:41:46","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=2924"},"modified":"2026-04-29T11:09:17","modified_gmt":"2026-04-29T19:09:17","slug":"welcome-email-subject-lines","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/welcome-email-subject-lines\/","title":{"rendered":"11 Best Examples of Welcome Email Subject Lines (&#038; Tips to Write Your Own)"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/flodesk.com\/blog\/how-to-write-welcome-emails\/\" target=\"_blank\" rel=\"noreferrer noopener\">Welcome emails<\/a> are like the golden goose of email marketing\u2014they can hook customers and lay the groundwork for a long, profitable relationship. And while there are a lot of ingredients that go into crafting a successful welcome email, from intentional design to killer copywriting, it all starts with the subject line.\u00a0<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here\u2019s why subject lines are so important:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>They\u2019re the only thing people see when they first receive your email in their inbox.&nbsp;<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>They\u2019re often the primary reason customers open your emails\u2014<a href=\"https:\/\/www.invespcro.com\/blog\/email-subject-lines-statistics-and-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">47% of recipients<\/a> choose to open emails based on the subject line alone.&nbsp;<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>They can keep your emails out of the dreaded spam folder\u2014<a href=\"https:\/\/www.invespcro.com\/blog\/email-subject-lines-statistics-and-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">69% of recipients<\/a> report email as spam based on the subject line alone.<\/li><\/ul>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #6b1030; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #6b1030;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"what-makes-a-great-subject-line\" name=\"what-makes-a-great-subject-line\" data-animate data-destination=\"what-makes-a-great-subject-line\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">What makes a great subject line?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A great subject line grabs the attention of your new subscribers, giving them a reason to open your email. In fact, <a href=\"https:\/\/www.invespcro.com\/blog\/email-subject-lines-statistics-and-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">47% of recipients<\/a> choose to open emails based on the subject line alone.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We\u2019ll go into more detail on this later, but here\u2019s a quick overview of best practices for writing great subject lines:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Get straight to the point<\/li><li>Lead with value<\/li><li>Pique curiosity&nbsp;<\/li><li>Personalize it&nbsp;<\/li><li>Run A\/B testing&nbsp;<\/li><li>Avoid looking like spam&nbsp;<\/li><\/ul>\n<\/div>\n\n<div id=\"11-examples-of-the-best-welcome-email-subject-lines\" name=\"11-examples-of-the-best-welcome-email-subject-lines\" data-animate data-destination=\"11-examples-of-the-best-welcome-email-subject-lines\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">11 examples of the best welcome email subject lines<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To get your creative juices flowing, here are some examples of the best welcome email subject lines out there.&nbsp;<\/p>\n<\/div>\n\n<div id=\"1-the-exclusive-offer-welcome-email-subject-line\" name=\"1-the-exclusive-offer-welcome-email-subject-line\" data-animate data-destination=\"1-the-exclusive-offer-welcome-email-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. The \u201cexclusive offer\u201d welcome email subject line<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"971\"\n  data-height=\"510\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/go-to-bed-.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/go-to-bed--32x17.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/go-to-bed--200x105.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/go-to-bed--450x236.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/go-to-bed--700x368.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/go-to-bed-.png 971w\"\n            data-width=\"971\"\n      data-height=\"510\"\n      data-fit=\"cover\"\n      width=\"971\"\n      height=\"510\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Nearly <a href=\"https:\/\/blog.disqus.com\/why-people-subscribe-to-email-newsletters\" target=\"_blank\" rel=\"noreferrer noopener\">a quarter of all email subscribers<\/a> (23.5%) join your list just to get access to an exclusive offer or discount code. That\u2019s why using one in your email subject line is so effective\u2014especially in cases where&nbsp;that&#8217;s what your subscribers came for in the first place.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Plus, it builds trust by showing subscribers that you\u2019re going to follow through because you&#8217;re promising them discounts and actually delivering on that promise. Take the example above from Go To Bed. Their welcome email subject line says, \u201cAbout that discount I promised\u2026\u201d<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Not only does this speak to the exclusive offer but it leaves just enough mystery to encourage readers to click through. For example, if the subject line read, \u201cHere\u2019s your coupon for 10% off,\u201d the reader might just file it away for later and then forget about it.&nbsp;<\/p>\n<\/div>\n\n<div id=\"examples-of-exclusive-offer-welcome-email-subject-lines\" name=\"examples-of-exclusive-offer-welcome-email-subject-lines\" data-animate data-destination=\"examples-of-exclusive-offer-welcome-email-subject-lines\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Examples of exclusive offer welcome email subject lines:<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>You\u2019re in! Time to unwrap your goodies!&nbsp;<\/li><li>A little something to say thanks\u2026&nbsp;<\/li><li>Open up! Your special offer\u2019s inside.&nbsp;&nbsp;<\/li><\/ul>\n<\/div>\n\n<div id=\"2-the-from-a-real-person-welcome-email-subject-line\" name=\"2-the-from-a-real-person-welcome-email-subject-line\" data-animate data-destination=\"2-the-from-a-real-person-welcome-email-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. The \u201cfrom a real person\u201d welcome email subject line<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"976\"\n  data-height=\"450\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/7-wayfinders-subject-line.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/7-wayfinders-subject-line-32x15.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/7-wayfinders-subject-line-200x92.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/7-wayfinders-subject-line-450x207.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/7-wayfinders-subject-line-700x323.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/7-wayfinders-subject-line.png 976w\"\n            data-width=\"976\"\n      data-height=\"450\"\n      data-fit=\"cover\"\n      width=\"976\"\n      height=\"450\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A subject line that reads like it\u2019s from a real, live person is effective because it stands out in a sea of generic corporate emails. It\u2019s also one of the first steps in getting your readers to like you.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>While that might sound a bit too middle school-ish, it\u2019s actually an important psychological trigger you can use to connect with email subscribers. As it turns out, us humans like to think our decisions are logical but in reality, <a href=\"https:\/\/www.crazyegg.com\/blog\/mind-blowing-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">we tend to say yes<\/a> to people we know and like.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The subject line above from Leslie at <a href=\"https:\/\/www.7wayfinders.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">7Wayfinders<\/a> is a great example of this. She kicks things off with a simple but warm message written in the first person: \u201cI\u2019m so happy you are here!\u201d Her name is also shown in the \u201cfrom\u201d email address (leslie@7wayfinders.com), adding to the real person vibe.&nbsp;<\/p>\n<\/div>\n\n<div id=\"examples-of-ways-to-sound-like-a-real-person-in-your-welcome-email-subject-line\" name=\"examples-of-ways-to-sound-like-a-real-person-in-your-welcome-email-subject-line\" data-animate data-destination=\"examples-of-ways-to-sound-like-a-real-person-in-your-welcome-email-subject-line\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Examples of ways to sound like a real person in your welcome email subject line:<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>I\u2019m so excited you signed up!<\/li><li>Thanks for joining! I just know you\u2019re going to fit in here!&nbsp;<\/li><li>Hey girl! I can\u2019t wait to show you around!<\/li><\/ul>\n<\/div>\n\n<div id=\"3-the-open-ended-question-welcome-email-subject-line\" name=\"3-the-open-ended-question-welcome-email-subject-line\" data-animate data-destination=\"3-the-open-ended-question-welcome-email-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. The \u201copen-ended question\u201d welcome email subject line<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1230\"\n  data-height=\"461\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/alyssa-nguyen-subject-line.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/alyssa-nguyen-subject-line-32x12.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/alyssa-nguyen-subject-line-200x75.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/alyssa-nguyen-subject-line-450x169.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/alyssa-nguyen-subject-line-700x262.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/alyssa-nguyen-subject-line-1000x375.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/alyssa-nguyen-subject-line.png 1230w\"\n            data-width=\"1230\"\n      data-height=\"461\"\n      data-fit=\"cover\"\n      width=\"1230\"\n      height=\"461\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Using an open-ended question in your subject line is effective because it piques curiosity. Questions also feel incomplete on their own, nudging readers to open the email to get the answer.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Of course, not all questions are created equal. The best questions are about something your readers can relate to or want to know more about.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Take the example above from <a href=\"https:\/\/www.atnndesign.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alyssa Nguyen Design Studio<\/a>. Her subject line reads, \u201cWhat even IS a brand?\u201d This question is bound to resonate with her readers considering she offers brand building for women of color and women-owned businesses.&nbsp;&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>By asking a question about exactly the thing your target audience is grappling with, you not only pique their curiosity enough to open the email but you create a deeper connection with them as well. It creates a feeling of being understood, of finally being seen.&nbsp;<\/p>\n<\/div>\n\n<div id=\"examples-of-open-ended-questions-to-use-in-your-welcome-email-subject-line\" name=\"examples-of-open-ended-questions-to-use-in-your-welcome-email-subject-line\" data-animate data-destination=\"examples-of-open-ended-questions-to-use-in-your-welcome-email-subject-line\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Examples of open-ended questions to use in your welcome email subject line:&nbsp;<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>If gray is really out, what\u2019s in?&nbsp;<\/li><li>What\u2019s up with the junk folder anyway?&nbsp;<\/li><li>Will kids actually eat this stuff?&nbsp;<\/li><\/ul>\n<\/div>\n\n<div id=\"4-the-we-have-something-in-common-welcome-email-subject-line\" name=\"4-the-we-have-something-in-common-welcome-email-subject-line\" data-animate data-destination=\"4-the-we-have-something-in-common-welcome-email-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. The \u201cwe have something in common\u201d welcome email subject line<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Leading off with something you have in common with your readers is another effective way to make an early connection. And it\u2019s easy to do. After all, your readers subscribed for a reason\u2014they\u2019ve already demonstrated an interest in your product, service or subject.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Now, all you have to do is put it into words. As you can see in the image above, <a href=\"http:\/\/nataliefranke.com\" target=\"_blank\" rel=\"noreferrer noopener\">Natalie Franke<\/a> does an excellent job of this with her subject line, \u201cIf you love beautiful emails, this is for you.\u201d \u2014an interest she\u2019s likely to have in common with her audience of small business entrepreneurs.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>She also does a good job of incorporating graphics into her email to keep engagement going after the subject line. To learn how to do this, check out, <a href=\"https:\/\/flodesk.com\/blog\/email-marketing-graphics\/\">How to Use Email Marketing Graphics to Create Attention-Grabbing Emails<\/a> on the Flodesk blog.&nbsp;<\/p>\n<\/div>\n\n<div id=\"examples-of-we-have-something-in-common-email-subject-lines\" name=\"examples-of-we-have-something-in-common-email-subject-lines\" data-animate data-destination=\"examples-of-we-have-something-in-common-email-subject-lines\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Examples of \u201cwe have something in common\u201d email subject lines:&nbsp;<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>I KNOW you love to travel\u2014me too!<\/li><li>Welcome fellow foodie! What\u2019s for dinner?&nbsp;<\/li><li>I love that you love this too.&nbsp;<\/li><\/ul>\n<\/div>\n\n<div id=\"5-the-fomo-welcome-email-subject-line\" name=\"5-the-fomo-welcome-email-subject-line\" data-animate data-destination=\"5-the-fomo-welcome-email-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. The \u201cFOMO\u201d welcome email subject line<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1179\"\n  data-height=\"551\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/gabby-pinkerton-subject-line.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/gabby-pinkerton-subject-line-32x15.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/gabby-pinkerton-subject-line-200x93.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/gabby-pinkerton-subject-line-450x210.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/gabby-pinkerton-subject-line-700x327.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/gabby-pinkerton-subject-line-1000x467.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/gabby-pinkerton-subject-line.png 1179w\"\n            data-width=\"1179\"\n      data-height=\"551\"\n      data-fit=\"cover\"\n      width=\"1179\"\n      height=\"551\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Using FOMO (or fear of missing out) in your welcome email subject line is effective because us humans really don\u2019t like to miss out on a good thing. Especially young humans. In fact, about <a href=\"https:\/\/trustpulse.com\/fomo-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">69% of millennials<\/a> experience FOMO on a daily, if not hourly basis.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>From a marketing perspective, tapping into FOMO is effective because it creates a sense of urgency. Take the subject line above from <a href=\"http:\/\/gabbypinkerton.com\" target=\"_blank\" rel=\"noreferrer noopener\">Gabby Pinkerton<\/a> as an example. She taps into FOMO by saying, \u201cDid you MISS the design summit? READ THIS!\u201d&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Subscribers who missed the summit (either knowingly or unknowingly) will want to click through this email to make sure they don\u2019t miss out on something good.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There\u2019s one caveat to this strategy though: use it sparingly. Otherwise, you could run into a \u201cboy who cried wolf\u201d scenario. For example, if you\u2019re always saying \u201clast chance\u201d and then sending the same offer the next day, readers won\u2019t be motivated by your claims of urgency anymore.&nbsp;<\/p>\n<\/div>\n\n<div id=\"examples-of-ways-to-use-fomo-in-your-welcome-email-subject-line\" name=\"examples-of-ways-to-use-fomo-in-your-welcome-email-subject-line\" data-animate data-destination=\"examples-of-ways-to-use-fomo-in-your-welcome-email-subject-line\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Examples of ways to use FOMO in your welcome email subject line:<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Earn double points today only!<\/li><li>Last chance to sign up for (insert your product\/service here)! Only a few spots left!&nbsp;<\/li><li>5 new design trends you don\u2019t want to miss!&nbsp;<\/li><\/ul>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #6b1030; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #6b1030;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"6-the-number-based-welcome-email-subject-line\" name=\"6-the-number-based-welcome-email-subject-line\" data-animate data-destination=\"6-the-number-based-welcome-email-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">6. The \u201cnumber-based\u201d welcome email subject line<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1283\"\n  data-height=\"651\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/her-first-100k-subjectl-ine.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/her-first-100k-subjectl-ine-32x16.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/her-first-100k-subjectl-ine-200x101.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/her-first-100k-subjectl-ine-450x228.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/her-first-100k-subjectl-ine-700x355.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/her-first-100k-subjectl-ine-1000x507.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/her-first-100k-subjectl-ine.png 1283w\"\n            data-width=\"1283\"\n      data-height=\"651\"\n      data-fit=\"cover\"\n      width=\"1283\"\n      height=\"651\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Using numbers in your welcome email subject line is effective because numbers engage more readers. In fact, studies show that using numbers increases engagement <a href=\"https:\/\/writingcooperative.com\/7-tips-for-using-numbers-in-headlines-954513cdb9b2\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">anywhere from 15%<\/a> (Moz study) to <a href=\"https:\/\/coschedule.com\/blog\/catchy-blog-titles\" target=\"_blank\" rel=\"noreferrer noopener\">206%<\/a> (CoSchedule study).&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>One reason numbers work so well is that they make content more scannable. When there\u2019s a number in the subject line, for example, the reader is able to scan and process the information faster.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>That said, all numbers are not created equal. According to <a href=\"https:\/\/writedirection.com\/5-reasons-numbers-in-headlines-work\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Write Direction<\/a>, small numbers are more digestible than large ones and odd numbers are seen as more authentic. As you can see above, Tori Dunlap, founder of <a href=\"http:\/\/herfirst100k.com\" target=\"_blank\" rel=\"noreferrer noopener\">Her First 100k<\/a>, uses both of these guidelines in the subject line, \u201c5 signs that you should quit your job\u2026\u201d.&nbsp;<\/p>\n<\/div>\n\n<div id=\"examples-of-ways-to-use-numbers-in-your-welcome-email-subject-line\" name=\"examples-of-ways-to-use-numbers-in-your-welcome-email-subject-line\" data-animate data-destination=\"examples-of-ways-to-use-numbers-in-your-welcome-email-subject-line\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Examples of ways to use numbers in your welcome email subject line:<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Welcome! Here are 3 insider tips to get you started.&nbsp;<\/li><li>5 delicious recipes for the weekend!&nbsp;<\/li><li>7 ways to style those new wide leg jeans\u2026&nbsp;<\/li><\/ul>\n<\/div>\n\n<div id=\"7-the-emoji-welcome-email-subject-line\" name=\"7-the-emoji-welcome-email-subject-line\" data-animate data-destination=\"7-the-emoji-welcome-email-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">7. The \u201cemoji\u201d welcome email subject line<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1356\"\n  data-height=\"596\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/fearless-chase-subject-line.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/fearless-chase-subject-line-32x14.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/fearless-chase-subject-line-200x88.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/fearless-chase-subject-line-450x198.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/fearless-chase-subject-line-700x308.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/fearless-chase-subject-line-1000x440.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/fearless-chase-subject-line.png 1356w\"\n            data-width=\"1356\"\n      data-height=\"596\"\n      data-fit=\"cover\"\n      width=\"1356\"\n      height=\"596\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>How did we ever express ourselves without emojis? Just one little image and everything is clear. Fortunately, the power of the emoji isn\u2019t confined to text messaging or social media. Emoji\u2019s can (and should) be used in welcome email subject lines too.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In fact, in the Flodesk University Course, <a href=\"https:\/\/university.flodesk.com\/good-email-subject-lines\">How to Write Click-Worthy Email Subject Lines<\/a>, Emilie Steinmann advises readers to use emojis to up the cool factor. \u201cThe statistics on this are constantly changing,\u201d Steinmann says. \u201cBut it is true that when you add a couple of emojis here and there, it can make you feel a lot more approachable, and your emails just feel a lot more casual and friendly.\u201d<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Madison Anaya of The Fearless Chase is a master at sprinkling emoji\u2019s throughout her emails to connect with readers. Her subject line in the email shown above, for example, kicks things off with a butterfly emoji. Plus, she includes a few more in the body of the email to carry through her casual tone.&nbsp;<\/p>\n<\/div>\n\n<div id=\"examples-of-ways-to-use-emojis-in-your-welcome-email-subject-line\" name=\"examples-of-ways-to-use-emojis-in-your-welcome-email-subject-line\" data-animate data-destination=\"examples-of-ways-to-use-emojis-in-your-welcome-email-subject-line\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Examples of ways to use emojis in your welcome email subject line:<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>We\u2019re so glad you joined! \ud83d\ude0a&nbsp;&nbsp;<\/li><li>\ud83d\ude4b Got a question? Just ask!&nbsp;<\/li><li>Yay! You\u2019re in! \ud83d\ude4c&nbsp; \ud83d\udc83&nbsp;<\/li><\/ul>\n<\/div>\n\n<div id=\"8-the-curated-recommendation-welcome-email-subject-line\" name=\"8-the-curated-recommendation-welcome-email-subject-line\" data-animate data-destination=\"8-the-curated-recommendation-welcome-email-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">8. The \u201ccurated recommendation\u201d welcome email subject line<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1065\"\n  data-height=\"584\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/food-la-la-subject-line.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/food-la-la-subject-line-32x18.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/food-la-la-subject-line-200x110.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/food-la-la-subject-line-450x247.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/food-la-la-subject-line-700x384.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/food-la-la-subject-line-1000x548.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/food-la-la-subject-line.png 1065w\"\n            data-width=\"1065\"\n      data-height=\"584\"\n      data-fit=\"cover\"\n      width=\"1065\"\n      height=\"584\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Subject lines that curate recommendations are effective because they are perceived as time savers\u2014and in today\u2019s busy world, anything that saves time is considered valuable.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Take the subject line above from <a href=\"https:\/\/www.food-la-la.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Food La La<\/a>: \u201cThe one recipe to make this weekend\u201d. This line works well because what it\u2019s really saying to the reader is, \u201cForget about figuring out what to cook. Forget about scrolling endlessly through recipes. We already did that for you. All you have to do is open this one little email\u2026\u201d<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>And that\u2019s pretty hard to resist.&nbsp;<\/p>\n<\/div>\n\n<div id=\"examples-of-curated-list-welcome-email-subject-lines\" name=\"examples-of-curated-list-welcome-email-subject-lines\" data-animate data-destination=\"examples-of-curated-list-welcome-email-subject-lines\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Examples of curated list welcome email subject lines:<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>The only song you need to listen to all week.&nbsp;<\/li><li>The top 3 news stories to read today.&nbsp;<\/li><li>The one design trend you should follow in 2022.&nbsp;<\/li><\/ul>\n<\/div>\n\n<div id=\"9-the-freebie-welcome-email-subject-line\" name=\"9-the-freebie-welcome-email-subject-line\" data-animate data-destination=\"9-the-freebie-welcome-email-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">9. The \u201cfreebie\u201d welcome email subject line<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1299\"\n  data-height=\"429\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/calvina-photography-subject-line.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/calvina-photography-subject-line-32x11.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/calvina-photography-subject-line-200x66.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/calvina-photography-subject-line-450x149.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/calvina-photography-subject-line-700x231.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/calvina-photography-subject-line-1000x330.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/calvina-photography-subject-line.png 1299w\"\n            data-width=\"1299\"\n      data-height=\"429\"\n      data-fit=\"cover\"\n      width=\"1299\"\n      height=\"429\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Freebies are so effective in subject lines because people just can\u2019t resist free stuff\u2014a phenomenon observed in a <a href=\"https:\/\/www.psychologytoday.com\/us\/blog\/stretching-theory\/201908\/why-we-love-free-stuff-too-much\" target=\"_blank\" rel=\"noreferrer noopener\">famous experiment involving chocolate<\/a>. In the experiment, participants were asked to choose between spending 26 cents on a luxury Lindt chocolate truffle or spending one cent on a Hershey\u2019s chocolate kiss.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When presented with this choice, about half of the participants chose the truffle and half chose the Hershey\u2019s Kiss. However, when the price of each item was lowered by one cent (making the truffle 25 cents and the Kiss free), the vast majority of participants chose the Hershey\u2019s Kiss\u2014even though the price difference was exactly the same.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Plus, many times <a href=\"https:\/\/flodesk.com\/blog\/newsletter-signup-examples\/\">subscribers join email lists<\/a> specifically to get access to something free. If this is the case, they\u2019re likely waiting for the email to come through and are looking forward to receiving the free product or service.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We love how <a href=\"http:\/\/calvinaphotography.com\" target=\"_blank\" rel=\"noreferrer noopener\">Calvina Photography<\/a> makes her freebie front and center in her subject line.<\/p>\n<\/div>\n\n<div id=\"10-the-welcome-to-the-community-subject-line\" name=\"10-the-welcome-to-the-community-subject-line\" data-animate data-destination=\"10-the-welcome-to-the-community-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">10. The \u201cwelcome to the community\u201d subject line<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"595\"\n  data-height=\"519\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/everything-just-baked-subject-line.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/everything-just-baked-subject-line-32x28.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/everything-just-baked-subject-line-200x174.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/everything-just-baked-subject-line-450x393.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/everything-just-baked-subject-line.png 595w\"\n            data-width=\"595\"\n      data-height=\"519\"\n      data-fit=\"cover\"\n      width=\"595\"\n      height=\"519\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Another type of subject line that\u2019s effective is one that welcomes the reader into a community or group. Take the line above from <a href=\"http:\/\/everythingjustbaked.com\" target=\"_blank\" rel=\"noreferrer noopener\">Everything Just Baked<\/a>, for example: \u201cWelcome to the EJB family.\u201d<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>These community-based subject lines are effective because they play into human nature and the desire to belong.&nbsp;<\/p>\n<\/div>\n\n<div id=\"11-the-lets-make-it-official-welcome-email-subject-line\" name=\"11-the-lets-make-it-official-welcome-email-subject-line\" data-animate data-destination=\"11-the-lets-make-it-official-welcome-email-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">11. The \u201clet\u2019s make it official\u201d welcome email subject line<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"594\"\n  data-height=\"513\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/an-indigo-day-subject-line.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/an-indigo-day-subject-line-32x28.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/an-indigo-day-subject-line-200x173.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/an-indigo-day-subject-line-450x389.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/an-indigo-day-subject-line.png 594w\"\n            data-width=\"594\"\n      data-height=\"513\"\n      data-fit=\"cover\"\n      width=\"594\"\n      height=\"513\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The \u201clet\u2019s make it official\u201d subject line is similar to the community-based approach but with a twist. Take the example above from Jessica at <a href=\"http:\/\/anindigoday.com\" target=\"_blank\" rel=\"noreferrer noopener\">Indigo Day<\/a>. She leads off her welcome email with the subject line, \u201cHey you! You\u2019re officially an Indigoer! \ud83d\udc96 .\u201c<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This goes a step beyond welcoming the reader to your group by telling them they\u2019ve officially <em>become<\/em> something. In Jessica\u2019s case, for example, her subscribers have become \u201cIndigoers.\u201d<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #6b1030; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #6b1030;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"how-to-write-a-great-subject-line-for-your-welcome-email\" name=\"how-to-write-a-great-subject-line-for-your-welcome-email\" data-animate data-destination=\"how-to-write-a-great-subject-line-for-your-welcome-email\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">How to write a great subject line for your welcome email<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Now it\u2019s time to dig further into those best practices we touched on in the beginning. Here are 3 tips to write a great subject line for your welcome email\u2014even if this is your first newsletter.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>And if this is your first go at email marketing, check out the article <a href=\"https:\/\/flodesk.com\/blog\/3-steps-send-first-flodesk-email\/\">3 Steps To Send Out Your First Flodesk Email<\/a><em> <\/em>on the Flodesk blog.&nbsp;<\/p>\n<\/div>\n\n<div id=\"tip-1-get-straight-to-the-point\" name=\"tip-1-get-straight-to-the-point\" data-animate data-destination=\"tip-1-get-straight-to-the-point\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Tip #1: Get straight to the point<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you look through your own inbox, you\u2019ll quickly realize there\u2019s not much space to work with when it comes to email subject lines\u2014especially if you\u2019re on a mobile device.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In fact, the optimal length of a subject line varies, but a <a href=\"https:\/\/blog.marketo.com\/2018\/02\/email-subject-line-length-works-best.html\" target=\"_blank\" rel=\"noreferrer noopener\">study from Marketo<\/a> shows that 7 words seems to be a sweet spot, garnering the highest engagement metrics compared to subject lines with 4 &#8211; 10 words.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>So with only 7 words to grab their attention, it\u2019s important to get right to it.&nbsp;<\/p>\n<\/div>\n\n<div id=\"tip-2-lead-with-value\" name=\"tip-2-lead-with-value\" data-animate data-destination=\"tip-2-lead-with-value\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Tip #2: Lead with value<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Since you have so little time to capture attention, it\u2019s important to lead with something of value to the reader. Many of the examples above used this strategy by including things like freebies and exclusive offers in the subject line.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When doing so, it\u2019s important to put these value or power words at the beginning of the subject line. If you put the good stuff at the end, some readers may not see it depending on how they\u2019re viewing the email.&nbsp;<\/p>\n<\/div>\n\n<div id=\"tip-3-personalize-it\" name=\"tip-3-personalize-it\" data-animate data-destination=\"tip-3-personalize-it\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Tip #3: Personalize it<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Personalized subject lines may seem obvious at this point in time, but it\u2019s important not to take them for granted. In fact, simply including the reader\u2019s name in the subject line can improve open rates by as much as 26%.&nbsp;&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can also segment your emails so that you\u2019re targeting readers depending on their preferences. According to a study by <a href=\"http:\/\/www.emailmonday.com\/wp-content\/uploads\/2015\/04\/National-client-email-2015-DMA.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Direct Marketing Association<\/a>, segmented and targeted emails generated 58% of all revenue for the marketers surveyed, and 36% of revenues were driven by emails sent to specific target selections.<\/p>\n<\/div>\n\n<div id=\"good-welcome-email-design-is-still-important\" name=\"good-welcome-email-design-is-still-important\" data-animate data-destination=\"good-welcome-email-design-is-still-important\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Good welcome email design is still important<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>While welcome email subject lines are vital to maintaining a healthy open rate, you still need <a href=\"https:\/\/flodesk.com\/blog\/email-marketing-graphics\/\">good email design<\/a> to keep your engagement rate up.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If this has you scratching your head, here\u2019s another way to explain it: let\u2019s say you get an email from your favorite boutique store. The subject line grabs your attention and you click to open the email.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>However, once you open the email, you realize it\u2019s a dud. Maybe it\u2019s hard to read on your phone. Or maybe it\u2019s just plain old boring. So, you close it out and move on to something else.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this scenario, the email would have a good open rate (since you clicked to open the email) but a poor engagement rate (since you didn\u2019t spend much time with it or click through any of the links).&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you need help designing your emails, check out the article <a href=\"https:\/\/flodesk.com\/blog\/welcome-email-templates\/\">11 Welcome Email Templates to Engage New Subscribers<\/a> on the Flodesk blog.\u00a0<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em><strong>Read next: <\/strong><a href=\"https:\/\/flodesk.com\/blog\/product-launch-email-subject-lines\/\">Writing product launch email subject lines<\/a><\/em><\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1600\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1.jpeg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-32x32.jpeg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-200x200.jpeg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-450x450.jpeg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-700x700.jpeg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-1000x1000.jpeg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-1400x1400.jpeg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1.jpeg 1600w\"\n            data-width=\"1600\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"1600\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"Flodesk template editing\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Welcome emails are like the golden goose of email marketing\u2014they can hook customers and lay the groundwork for a long, profitable relationship. And while there are a lot of ingredients that go into crafting a successful welcome email, from intentional design to killer copywriting, it all starts with the subject line.\u00a0 Here\u2019s why subject lines [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[15,16],"table_tags":[],"class_list":["post-2924","post","type-post","status-publish","format-standard","hentry","category-email-marketing-basics","tag-best-practices","tag-content-ideas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>11 Examples of Amazing Welcome Email Subject Lines<\/title>\n<meta name=\"description\" content=\"Grab attention from your clients by writing great welcome email subject lines. How? Here are some examples of how to welcome customers to your mailing list.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/welcome-email-subject-lines\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"11 Examples of Amazing Welcome Email Subject Lines\" \/>\n<meta property=\"og:description\" content=\"Grab attention from your clients by writing great welcome email subject lines. How? 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