{"id":2895,"date":"2022-01-24T18:01:17","date_gmt":"2022-01-25T02:01:17","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=2895"},"modified":"2026-04-29T11:09:30","modified_gmt":"2026-04-29T19:09:30","slug":"how-to-write-welcome-emails","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/how-to-write-welcome-emails\/","title":{"rendered":"How to Write Welcome Emails: 15 Expert Tips &#038; Examples"},"content":{"rendered":"\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"900\"\n  data-height=\"1200\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Blog_LaunchTemplate_Inline03-e1643893796395.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Blog_LaunchTemplate_Inline03-32x43.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Blog_LaunchTemplate_Inline03-200x267.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Blog_LaunchTemplate_Inline03-450x600.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Blog_LaunchTemplate_Inline03-700x933.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Blog_LaunchTemplate_Inline03-1000x1333.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Blog_LaunchTemplate_Inline03-e1643893796395.jpg 900w\"\n            data-width=\"900\"\n      data-height=\"1200\"\n      data-fit=\"cover\"\n      width=\"900\"\n      height=\"1200\"\n      loading=\"eager\"\n      alt=\"Flodesk course launch email template\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The average open rate for a welcome email is an impressive <a href=\"https:\/\/www.oberlo.com\/blog\/email-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">82%<\/a>.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It therefore makes absolute sense that you should invest time and effort into developing one that looks great, truly represents your brand, and starts your relationship with new subscribers on the right foot.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Despite the fact that welcome emails are a key pillar of any successful email marketing strategy, many people don\u2019t give them much thought. That\u2019s why we at <a href=\"https:\/\/flodesk.com\/\">Flodesk<\/a> have decided to put together this comprehensive guide so that you can create a top-notch welcome email for your business.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Keep reading for the 15 key elements you should include for a successful welcome email, as well as the best practices you should keep in mind along the way:<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>1. Have a clear objective<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>2. Make sure it goes out immediately<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>3. Think up a perfect welcome email subject line<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>4. Kick off your brand experience<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>5. Make a great first impression with powerful images<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>6. Add personalization<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>7. Introduce yourself<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>8. Tell your subscribers what to expect from future emails<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>9. Offer a reward to your subscribers<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>10. Include a call-to-action<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>11. Show your credibility<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>12. Highlight your social media pages<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>13. Make it mobile responsive<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>14. Ask subscribers about their preferences<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>15. Provide a space for feedback<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #e3a525; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #e3a525;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"why-should-you-write-an-engaging-welcome-email\" name=\"why-should-you-write-an-engaging-welcome-email\" data-animate data-destination=\"why-should-you-write-an-engaging-welcome-email\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\" id=\"why-should-you-write-an-engaging-welcome-email\">Why should you write an engaging welcome email?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Creating a highly engaging welcome email is important for a couple of key reasons.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>First of all, it\u2019s most often one of the first direct communications that a new lead will receive from your business. That means that it\u2019s time to let your brand shine, leave a great first impression, and make them excited to do business with you.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There\u2019s also a more practical reason why engaging welcome emails are important. Not only do customers expect to receive them, but they\u2019re also much more effective than standard email newsletters according to welcome email statistics.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>That\u2019s right: welcome emails generate <\/strong><a href=\"https:\/\/www.invespcro.com\/blog\/welcome-emails\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>4x<\/strong><\/a><strong> more opens and 5x more clicks than standard email marketing campaigns. <\/strong>So, welcome emails present the best possible opportunity to connect with your audience via email and leave them wanting more.<\/p>\n<\/div>\n\n<div id=\"how-to-write-welcome-emails-15-elements-for-success\" name=\"how-to-write-welcome-emails-15-elements-for-success\" data-animate data-destination=\"how-to-write-welcome-emails-15-elements-for-success\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\" id=\"how-to-write-welcome-emails-15-elements-for-success\">How to write welcome emails: 15 elements for success<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re ready to begin creating your own welcome email, look no further. Scroll down to learn the 15 elements that you should include to put together the perfect welcome email. We\u2019ve even included some of the best welcome email examples we\u2019ve come across to give you a few ideas when getting started.<\/p>\n<\/div>\n\n<div id=\"1-have-a-clear-objective\" name=\"1-have-a-clear-objective\" data-animate data-destination=\"1-have-a-clear-objective\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"1-have-a-clear-objective\">1. Have a clear objective<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Before sending out marketing emails, it\u2019s important to establish the objective behind them. <em>Welcome emails are no exception.<\/em> Most often, welcome messages are the first direct communication a new subscriber will receive from you. It\u2019s therefore important that they not only provide a warm welcome but also have a clear direction and purpose.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In order to determine your welcome email objective, here are a few questions to ask yourself:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li><em>What\u2019s the main message I want new subscribers to take away from this email?<\/em><\/li><li><em>What\u2019s my main motivation behind sending new subscribers a welcome email?<\/em><\/li><li><em>What kind of value do I want to deliver through my welcome email?<\/em><\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Once you\u2019ve answered these questions, it\u2019ll be much easier for you to understand the underlying objectives behind your welcome email. Then you\u2019ll be able to tailor your email content accordingly.<\/p>\n<\/div>\n\n<div id=\"2-make-sure-it-goes-out-immediately\" name=\"2-make-sure-it-goes-out-immediately\" data-animate data-destination=\"2-make-sure-it-goes-out-immediately\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"2-make-sure-it-goes-out-immediately\">2. Make sure it goes out immediately<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This should go without saying, but if you\u2019re going to send out a welcome email to new subscribers, make sure that it goes out immediately. That means that as soon as someone opts into your email list, they should be receiving their welcome message shortly after. <em>Don\u2019t make your subscribers wait!<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The best way to make sure this happens is by setting up an automation with email marketing software like <a href=\"https:\/\/flodesk.com\/\">Flodesk<\/a>. That way, you can rest assured that as soon as your new subscribers come rolling in, they\u2019ll receive the warm welcome they deserve.<\/p>\n<\/div>\n\n<div id=\"3-think-up-a-perfect-welcome-email-subject-line\" name=\"3-think-up-a-perfect-welcome-email-subject-line\" data-animate data-destination=\"3-think-up-a-perfect-welcome-email-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"3-think-up-a-perfect-welcome-email-subject-line\">3. Think up a perfect welcome email subject line<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It might come as a surprise, but email subject lines are one of the most important parts of email marketing. This is because they\u2019re one of the first things that people see in their inboxes, and are often a big deciding factor in whether someone will even open your email or not.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A 2021 Barilliance study even found that <a href=\"https:\/\/financesonline.com\/email-subject-line-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">64%<\/a> of people make a decision on whether or not to open an email based on its subject line.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re not sure where to begin, never fear. Here are Flodesk\u2019s top tips for <a href=\"https:\/\/university.flodesk.com\/good-email-subject-lines\">crafting the perfect email subject line<\/a>:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li><em>Keep it clear. <\/em>Make sure your email content matches your subject line or your subscribers won\u2019t trust your brand.<\/li><li><em>Keep it concise:<\/em> Good email subject lines should be a maximum of 9 words and under 60 characters. It\u2019s also a good idea to front-load them so the most eye-catching words <em>(like sale)<\/em> are at the beginning so they don\u2019t get cut off.<\/li><li><em>Keep it cool: <\/em>Speak and write naturally and use the kind of language that you know aligns with your customers. Also be aware of what\u2019s trending and popular in your specific industry and integrate it in your subject line copy where appropriate.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are a couple of bonus tips to keep in mind:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Feel free to add in emojis here and there if it aligns with your brand. It\u2019s a matter of personal preference but gives emails an approachable, friendly feel.&nbsp;<\/li><li>Sprinkle in some numbers and data. For example: <em>\u201cGrow your ____ by X% in X days.\u201d<\/em> The effectiveness of this will depend on your email list, but is especially attractive for B2B audiences.<\/li><\/ul>\n<\/div>\n\n<div id=\"4-kick-off-your-brand-experience\" name=\"4-kick-off-your-brand-experience\" data-animate data-destination=\"4-kick-off-your-brand-experience\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"4-kick-off-your-brand-experience\">4. Kick off your brand experience<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1620\"\n  data-height=\"1080\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/Device02-Realistic.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/Device02-Realistic-32x21.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/Device02-Realistic-200x133.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/Device02-Realistic-450x300.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/Device02-Realistic-700x467.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/Device02-Realistic-1000x667.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/Device02-Realistic-1400x933.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/Device02-Realistic.jpg 1620w\"\n            data-width=\"1620\"\n      data-height=\"1080\"\n      data-fit=\"cover\"\n      width=\"1620\"\n      height=\"1080\"\n      loading=\"eager\"\n      alt=\"product templates\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Seeing as your welcome email will be one of the first visuals that new subscribers have of your brand, it\u2019s important to make an impression and kick off your overall brand experience on the right foot.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To do this, ensure that your welcome email reflects all the key elements of your company\u2019s branding. Of course, this should stay consistent in the rest of your email marketing strategy as well.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are the key branding elements you need to keep in mind to make sure you deliver the best possible branding experience to your new subscribers:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Your logo<\/li><li>Fonts<\/li><li>General design style<\/li><li><a href=\"https:\/\/flodesk.com\/blog\/email-marketing-graphics\/\">Imagery &amp; graphic style<\/a><\/li><li>Color palette<\/li><li>Tagline or slogan<\/li><li><a href=\"https:\/\/university.flodesk.com\/brand-voice\">Brand tone &amp; voice<\/a><\/li><li>Company mission &amp; values<\/li><li>Brand story<\/li><\/ul>\n<\/div>\n\n<div id=\"5-make-a-great-first-impression-with-powerful-images\" name=\"5-make-a-great-first-impression-with-powerful-images\" data-animate data-destination=\"5-make-a-great-first-impression-with-powerful-images\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"5-make-a-great-first-impression-with-powerful-images\">5. Make a great first impression with powerful images<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"383\"\n  data-height=\"429\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/ira-briones.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/ira-briones-32x36.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/ira-briones-200x224.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/ira-briones.png 383w\"\n            data-width=\"383\"\n      data-height=\"429\"\n      data-fit=\"cover\"\n      width=\"383\"\n      height=\"429\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Your welcome email should be impactful and memorable; something that will impress your new subscribers and make them want to learn more about your business and everything you have to offer.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Words are great, but there\u2019s nothing that leaves a lasting impression quite like a powerful image. In fact, human brains process images about <a href=\"https:\/\/movableink.com\/blog\/29-incredible-stats-that-prove-the-power-of-visual-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">60,000 times faster<\/a> than text.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We love the image that <a href=\"https:\/\/irabriones.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">Ira Briones<\/a> chose for her welcome email. It\u2019s a strong portrait of herself that puts her positivity, confidence, and approachable nature on display. Coupled with the phrase <em>\u201chow courage changes your life and business,\u201d<\/em> it would certainly pique any reader\u2019s interest.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #e3a525; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #e3a525;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"6-add-personalization\" name=\"6-add-personalization\" data-animate data-destination=\"6-add-personalization\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"6-add-personalization\">6. Add personalization<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Hyper-personalization is one of the biggest email marketing trends moving into 2022. Its popularity makes absolute sense because <a href=\"https:\/\/flodesk.com\/blog\/targeted-email-marketing\/\">personalizing your emails<\/a> to your customers has a <em>huge <\/em>impact on their overall success.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Personalized emails feel relevant and detail-oriented, as well as contributing to a great customer experience overall. They also tend to produce much higher conversions, as well as more open rates, click rates, engagement, and even sales.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There are several different ways to personalize emails, so here are just a few ideas:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>In your welcome email, it\u2019s always a good idea to personalize either your subject line or your email greeting with your new subscribers\u2019 first name if possible.<\/li><li>Ask your subscribers to customize their preferences and identify the kind of email content they want to receive.<\/li><li>Set up advanced marketing automations and segment your new members as soon as they opt into your email list.<\/li><\/ul>\n<\/div>\n\n<div id=\"7-introduce-yourself\" name=\"7-introduce-yourself\" data-animate data-destination=\"7-introduce-yourself\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"7-introduce-yourself\">7. Introduce yourself<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"560\"\n  data-height=\"697\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/7-wayfinders.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/7-wayfinders-32x40.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/7-wayfinders-200x249.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/7-wayfinders-450x560.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/7-wayfinders.png 560w\"\n            data-width=\"560\"\n      data-height=\"697\"\n      data-fit=\"cover\"\n      width=\"560\"\n      height=\"697\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Regardless of whether you\u2019re a solopreneur, small business or larger organization, subscribers feel good when they\u2019re able to <em>put a face to the name <\/em>and get to know you. Sending a welcome email is a great opportunity to introduce yourself and share some personal information with your audience.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Rather than sending out emails that feel like they\u2019re <em>from <\/em>your company, they should feel personal and like they\u2019re coming from a fellow human being.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.7wayfinders.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">7 Wayfinders<\/a> is a family of seven that has dedicated themselves to traveling the world and is passionate about showing their community how to do the same. They do a good job of introducing themselves in their welcome email above, and we love that they\u2019ve provided a sweet family photo as well.<\/p>\n<\/div>\n\n<div id=\"8-tell-your-subscribers-what-to-expect-from-future-emails\" name=\"8-tell-your-subscribers-what-to-expect-from-future-emails\" data-animate data-destination=\"8-tell-your-subscribers-what-to-expect-from-future-emails\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"8-tell-your-subscribers-what-to-expect-from-future-emails\">8. Tell your subscribers what to expect from future emails<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"612\"\n  data-height=\"694\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/myrtle.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/myrtle-32x36.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/myrtle-200x227.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/myrtle-450x510.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/myrtle.png 612w\"\n            data-width=\"612\"\n      data-height=\"694\"\n      data-fit=\"cover\"\n      width=\"612\"\n      height=\"694\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If a new subscriber is receiving your welcome email, they\u2019ve most often just joined your email list. This makes it a great opportunity to set expectations and explain exactly what kind of content they can expect to receive from you.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In the welcome email example above, <a href=\"https:\/\/myrtlela.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Myrtle<\/a> does a great job in letting their subscribers know what to expect for their email list. Alongside communicating that they\u2019re going to be sharing their latest updates, arrivals, and styling tips, they also provide new subscribers with a discount code.<\/p>\n<\/div>\n\n<div id=\"9-offer-a-reward-to-your-subscribers\" name=\"9-offer-a-reward-to-your-subscribers\" data-animate data-destination=\"9-offer-a-reward-to-your-subscribers\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"9-offer-a-reward-to-your-subscribers\">9. Offer a reward to your subscribers<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"544\"\n  data-height=\"697\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/food-la-la.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/food-la-la-32x41.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/food-la-la-200x256.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/food-la-la-450x577.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/food-la-la.png 544w\"\n            data-width=\"544\"\n      data-height=\"697\"\n      data-fit=\"cover\"\n      width=\"544\"\n      height=\"697\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A very popular and effective way to show thanks to your subscribers for joining your email list is by offering them some kind of freebie, reward or discount code. This is also an effective strategy to use to <a href=\"https:\/\/university.flodesk.com\/how-to-build-an-email-list-without-a-website\">build your email list<\/a> because you can promote it to encourage new leads to opt in.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The most common gift to offer new subscribers is a discount code for their first purchase. However, there are many different kinds of rewards you give out as well.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.food-la-la.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Food La La<\/a> is a membership community that teaches its members how to cook by providing everything from recipes to an online shop to virtual events and classes. Their welcome email is a great example because they provide a month of their Food La La Cooking club as a free gift to new subscribers. This is a great alternative to the typical discount code.<\/p>\n<\/div>\n\n<div id=\"10-include-a-call-to-action\" name=\"10-include-a-call-to-action\" data-animate data-destination=\"10-include-a-call-to-action\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"10-include-a-call-to-action\">10. Include a call-to-action<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In order to engage customers, all marketing emails should include some kind of call-to-action. <em>Welcome emails are no exception. <\/em>Similar to establishing your email objective, it\u2019s important to ask yourself what you want your subscribers to <em>do <\/em>after reading your email. For example:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li><em>Do you want them to make a purchase with your discount code?<\/em><\/li><li><em>What about downloading one of your helpful resources?<\/em><\/li><li><em>Maybe you want them to follow you on your social media channels?<\/em><\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Whatever the case may be, it\u2019s important to focus on one call-to-action in a welcome email so that you can make it the focus of your email content.<\/p>\n<\/div>\n\n<div id=\"11-show-your-credibility\" name=\"11-show-your-credibility\" data-animate data-destination=\"11-show-your-credibility\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"11-show-your-credibility\">11. Show your credibility<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"677\"\n  data-height=\"698\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/alyssa-nguyen-design.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/alyssa-nguyen-design-32x33.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/alyssa-nguyen-design-200x206.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/alyssa-nguyen-design-450x464.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/alyssa-nguyen-design.png 677w\"\n            data-width=\"677\"\n      data-height=\"698\"\n      data-fit=\"cover\"\n      width=\"677\"\n      height=\"698\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If someone has just joined your email list, in all likelihood they don\u2019t know very much about your business. This gives you a great opportunity to not only introduce yourself, but also build your credibility and show them that you\u2019re an expert in your chosen field.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There are several ways to build credibility, but we love <a href=\"https:\/\/www.atnndesign.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alyssa Nguyen Design<\/a>\u2019s approach. Alyssa Nguyen is a design expert, so she uses her welcome email as a space where she can show her subscribers that she knows her stuff regarding design. Right off the bat, she explains <em>what a brand is <\/em>in very simple terms that anyone could understand.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Some other ways you can show your credibility in your welcome email are:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Including reviews and testimonials<\/li><li>Highlighting your professional experience and\/or qualifications<\/li><li>Adding information about prominent brands you\u2019ve worked with<\/li><\/ul>\n<\/div>\n\n<div id=\"12-highlight-your-social-media-pages\" name=\"12-highlight-your-social-media-pages\" data-animate data-destination=\"12-highlight-your-social-media-pages\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"12-highlight-your-social-media-pages\">12. Highlight your social media pages<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This tip might seem obvious, but it gets overlooked all too often. Ideally, you want your email subscribers to be connected with your brand on all your most prominent channels, and that includes social media.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Don\u2019t forget to highlight the social media channels where your business has a presence in your <a href=\"https:\/\/flodesk.com\/blog\/3-steps-send-first-flodesk-email\/\">first email<\/a> <em>(and all the emails you send after that). <\/em>Make it easy for new subscribers to follow you on Instagram with just a couple clicks. You can even mention the kind of helpful content they can expect on your social media channels to make it extra enticing.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #e3a525; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #e3a525;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"13-make-it-mobile-responsive\" name=\"13-make-it-mobile-responsive\" data-animate data-destination=\"13-make-it-mobile-responsive\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"13-make-it-mobile-responsive\">13. Make it mobile responsive<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A constantly increasing amount of people check their emails on their mobile phones instead of on a desktop. In fact, about half of people opt to view their emails on their phones instead of their computers nowadays. <em>Even more important, that number will just keep increasing.<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Due to this trend, it\u2019s more important than ever to make sure that all the marketing emails you send out are responsive to <em>all <\/em>devices. If not, you\u2019ll run the risk of people becoming frustrated with slow loading times and poor formatting and deleting your message right away.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Fortunately, great email marketing software like <a href=\"https:\/\/flodesk.com\/\">Flodesk<\/a> makes sure that all the emails you send out will look great on any device.<\/p>\n<\/div>\n\n<div id=\"14-ask-subscribers-about-their-preferences\" name=\"14-ask-subscribers-about-their-preferences\" data-animate data-destination=\"14-ask-subscribers-about-their-preferences\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"14-ask-subscribers-about-their-preferences\">14. Ask subscribers about their preferences<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>One of the best ways to ensure that the content you send out aligns with your subscribers\u2019 interests is by asking them!<\/em> Welcome emails are the perfect moment to ask new subscribers about their preferences and allow them to select the kind of content they\u2019re most interested in receiving. This will both maximize customer experience and minimize unnecessary complaints and unsubscribes.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Most businesses achieve this by including a link where subscribers can select their content preferences towards the bottom of their welcome email.&nbsp;<\/p>\n<\/div>\n\n<div id=\"15-provide-a-space-for-feedback\" name=\"15-provide-a-space-for-feedback\" data-animate data-destination=\"15-provide-a-space-for-feedback\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"15-provide-a-space-for-feedback\">15. Provide a space for feedback<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Last but not least, be sure to foster two-way communication with your subscribers!<\/em> Even though email marketing often feels like a one-way conversation, it doesn\u2019t have to be that way. Encouraging your customers to respond to your emails and share their thoughts and opinions not only enriches long-term client relationships but also creates engaged subscribers.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The best way to do this is by including a space for your customers to send you their genuine feedback. <em>Make sure that your new subscribers know about it right away in your welcome email!<\/em> A little bit of genuine customer feedback <em>(integrated correctly) <\/em>can make all the difference in the products and services you deliver.<\/p>\n<\/div>\n\n<div id=\"welcome-email-best-practices\" name=\"welcome-email-best-practices\" data-animate data-destination=\"welcome-email-best-practices\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\" id=\"welcome-email-best-practices\">Welcome email best practices<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Now that we\u2019ve covered our 15 elements for welcome email success, you\u2019re almost ready to get started creating your own. Before you go, check out these key welcome email best practices to keep in mind during your development process.&nbsp;<\/p>\n<\/div>\n\n<div id=\"consult-welcome-email-examples-you-love\" name=\"consult-welcome-email-examples-you-love\" data-animate data-destination=\"consult-welcome-email-examples-you-love\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"consult-welcome-email-examples-you-love\">Consult welcome email examples you love<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re not sure where to get started when writing your own welcome email, you don\u2019t have to look too far for inspiration. Remember, you and your target audience probably have a lot in common. If you need to get those creative juices flowing, simply take a look at some of your favorite brand\u2019s welcome emails.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Whether you\u2019ve never <a href=\"https:\/\/flodesk.com\/blog\/welcome-email-templates\/\">created a welcome email<\/a> or are just looking for some new ideas, we\u2019ve got a great exercise for you to try out. Look through your inbox and compile a few welcome emails that you\u2019ve received in the past. If you don\u2019t have any available, opt into the mailing lists of some of your favorite brands and wait for their welcome emails to arrive in your inbox.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Once you\u2019ve gotten a selection together, take the time to look at each email and make notes about what you like and what you don\u2019t. This can be very helpful in informing the design of your own welcome email.<\/p>\n<\/div>\n\n<div id=\"decide-on-your-welcome-email-strategy-early-on\" name=\"decide-on-your-welcome-email-strategy-early-on\" data-animate data-destination=\"decide-on-your-welcome-email-strategy-early-on\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"decide-on-your-welcome-email-strategy-early-on\">Decide on your welcome email strategy early on<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Before you even start working on your welcome email, it\u2019s important to decide on exactly what you want your approach to be. Some companies opt for single welcome emails whereas others send out a whole series of them. In order to determine what the best choice will be for your business, reflect on how much information you want to deliver to your new subscribers.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you have a lot of content that you want to share with your email subscribers, it\u2019s a good idea to opt for multiple welcome emails. You don\u2019t want to overwhelm your new subscribers with too much information all at once.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In addition, many companies operate with a double opt-in system to stay compliant with local regulations (<em>or just to make sure their subscribers really want to join their email lists). <\/em>This means that they send out a confirmation email once someone opts in to receiving their communications.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Because of this, some companies choose to combine confirmation emails with welcome messages.<\/p>\n<\/div>\n\n<div id=\"prioritize-great-design\" name=\"prioritize-great-design\" data-animate data-destination=\"prioritize-great-design\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"prioritize-great-design\">Prioritize great design<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2560\"\n  data-height=\"1749\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Email_Templates-scaled.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Email_Templates-32x22.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Email_Templates-200x137.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Email_Templates-450x308.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Email_Templates-700x478.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Email_Templates-1000x683.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Email_Templates-1400x957.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Email_Templates-1800x1230.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Email_Templates-2200x1503.jpg 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Email_Templates-2500x1708.jpg 2500w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Email_Templates-scaled.jpg 2560w\"\n            data-width=\"2560\"\n      data-height=\"1749\"\n      data-fit=\"cover\"\n      width=\"2560\"\n      height=\"1749\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When it comes to email marketing, great design is everything. At least that\u2019s what <a href=\"https:\/\/flodesk.com\/\">Flodesk<\/a> thinks based on our experience in the industry. In fact, beautiful, modern design is what keeps us getting out of bed in the morning!<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Sending your subscribers beautiful emails that they\u2019ll love to receive just makes sense. The impression they get when they look at one of your emails is the impression they\u2019ll have of your brand overall, after all. It\u2019s just not worth sending out something that doesn\u2019t look great or stand out from the crowd.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The easiest way to prioritize great design in your welcome emails and beyond is by using an email marketing software that has stunning templates available for you to use. That way, you\u2019ll save tons of time and be able to put together truly memorable emails that\u2019ll stand out in someone\u2019s inbox with minimal effort.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Luckily, Flodesk does just that and more. We have incredibly high design standards and our large gallery of email templates stay true to that. If you want to see for yourself with our 30-day free trial, <a href=\"https:\/\/app.flodesk.com\/sign-up\">click here<\/a>.<\/p>\n<\/div>\n\n<div id=\"test-out-different-welcome-email-templates-with-email-subscribers\" name=\"test-out-different-welcome-email-templates-with-email-subscribers\" data-animate data-destination=\"test-out-different-welcome-email-templates-with-email-subscribers\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"test-out-different-welcome-email-templates-with-email-subscribers\">Test out different welcome email templates with email subscribers<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2560\"\n  data-height=\"1749\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-scaled.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-32x22.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-200x137.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-450x308.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-700x478.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-1000x683.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-1400x957.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-1800x1230.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-2200x1503.jpg 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-2500x1708.jpg 2500w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-scaled.jpg 2560w\"\n            data-width=\"2560\"\n      data-height=\"1749\"\n      data-fit=\"cover\"\n      width=\"2560\"\n      height=\"1749\"\n      loading=\"eager\"\n      alt=\"Flodesk's email builder\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There\u2019s no one perfect way to put together a welcome email. The best way to do it for your business will depend a lot on your specific objectives, preferences, industry, target audience, and priorities.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re not sure exactly how you want your welcome email to look, why not test out different templates and see which one appeals to you the most? If you\u2019re using a software like Flodesk, you\u2019ll have tons of beautiful template options to choose from. It\u2019s easy to put together a couple different versions of a welcome email together and compare and contrast them before making your final decision.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Pro Tip:<\/strong> If you really want to be sure you\u2019ve made the right decision and created a highly engaging welcome email, you can even try sending out different versions to new subscribers. Then you\u2019ll be able to compare email statistics to help with your decision making process.<\/p>\n<\/div>\n\n<div id=\"update-your-welcome-email-periodically\" name=\"update-your-welcome-email-periodically\" data-animate data-destination=\"update-your-welcome-email-periodically\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"update-your-welcome-email-periodically\">Update your welcome email periodically<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Successful businesses are in a perpetual state of growth and development. This means that they\u2019re dynamic and regularly go through changes. So, if your business is constantly evolving, that means that your welcome email should be as well.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Even once you\u2019ve designed and started sending out the perfect welcome email, it shouldn\u2019t stay the same forever. Be sure to revisit it regularly and make necessary updates so that it accurately reflects the current state of your business.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Since your welcome email is one of the key ways you\u2019ll be introducing new leads to your brand, its information should be as captivating and up-to-date as possible.<\/p>\n<\/div>\n\n<div id=\"keep-new-subscribers-coming-back-with-your-welcome-emails\" name=\"keep-new-subscribers-coming-back-with-your-welcome-emails\" data-animate data-destination=\"keep-new-subscribers-coming-back-with-your-welcome-emails\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\" id=\"keep-new-subscribers-coming-back-with-your-welcome-emails\">Keep new subscribers coming back with your welcome emails<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As you can see, welcome emails are vital parts of both your long-term email marketing strategy and your business\u2019s reputation as a whole. More than just confirming that a new subscriber opted into your email list, they kick off your relationship with your customers and provide a first look into your brand experience. <em>For that reason and more, it\u2019s important to knock it out of the park!<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you follow the key steps and best practices that we outlined in this guide, we\u2019re sure that you\u2019ll create a truly excellent welcome email that will keep your new subscribers coming back for years to come.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re looking for an email marketing software that will help you put together unforgettable welcome emails and beyond, give <a href=\"https:\/\/flodesk.com\/\">Flodesk<\/a> a try. We\u2019re passionate about helping small to medium-sized businesses take their success to the next level with email marketing and have a <a href=\"https:\/\/app.flodesk.com\/sign-up\">30-day free trial<\/a> to boot.\u00a0<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2160\"\n  data-height=\"2160\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Re-engaging_Ads_Image_two_1080x1080.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Re-engaging_Ads_Image_two_1080x1080-32x32.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Re-engaging_Ads_Image_two_1080x1080-200x200.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Re-engaging_Ads_Image_two_1080x1080-450x450.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Re-engaging_Ads_Image_two_1080x1080-700x700.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Re-engaging_Ads_Image_two_1080x1080-1000x1000.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Re-engaging_Ads_Image_two_1080x1080-1400x1400.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Re-engaging_Ads_Image_two_1080x1080-1800x1800.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Re-engaging_Ads_Image_two_1080x1080.jpg 2160w\"\n            data-width=\"2160\"\n      data-height=\"2160\"\n      data-fit=\"cover\"\n      width=\"2160\"\n      height=\"2160\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The average open rate for a welcome email is an impressive 82%.&nbsp; It therefore makes absolute sense that you should invest time and effort into developing one that looks great, truly represents your brand, and starts your relationship with new subscribers on the right foot. Despite the fact that welcome emails are a key pillar [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[15,16],"table_tags":[],"class_list":["post-2895","post","type-post","status-publish","format-standard","hentry","category-email-marketing-basics","tag-best-practices","tag-content-ideas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Write Welcome Emails to Engage Your Customers: 15 Tips<\/title>\n<meta name=\"description\" content=\"Wondering how to write welcome emails that actually get opened? 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