{"id":2853,"date":"2022-01-13T00:27:57","date_gmt":"2022-01-13T00:27:57","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=2853"},"modified":"2026-04-29T10:35:14","modified_gmt":"2026-04-29T18:35:14","slug":"newsletter-cost","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/newsletter-cost\/","title":{"rendered":"The Ultimate Newsletter Cost Breakdown to Maximize ROI"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p>You probably know that creating an email newsletter is a great way to attract and engage subscribers. But is it really worth the money and effort to design and send an email newsletter, especially if you\u2019re on a tight budget?&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Well, the cost of running a newsletter campaign may actually be cheaper than you think. There are several different factors involved, such as the size of your audience and what you decide to produce in-house vs. outsourcing. But, if you choose an <a href=\"https:\/\/flodesk.com\/blog\/small-business-email-marketing\/\">email marketing platform<\/a> with comprehensive features and flat-rate pricing, sending out a newsletter to an audience of 10,000 subscribers could cost you less than $40\/month. Which, given that <a href=\"https:\/\/www.truconversion.com\/conversion-rate-optimization\/improve-your-email-marketing-15-tips-to-increase-email-open-rates\/\" target=\"_blank\" rel=\"noreferrer noopener\">email can offer a return of $40 for every $1 spent<\/a>, is probably a price worth paying.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Want to see for yourself? This article will break down the main costs associated with producing an email newsletter so you can see why it\u2019s well worth the investment.&nbsp;<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #6b1030; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends and subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #6b1030;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"the-cost-of-producing-a-newsletter\" name=\"the-cost-of-producing-a-newsletter\" data-animate data-destination=\"the-cost-of-producing-a-newsletter\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">The cost of producing a newsletter<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>So, let\u2019s cut to the chase. Exactly what are the costs associated with creating and delivering an email newsletter to your subscribers? Here are the three main outgoings you need to worry about when planning your email marketing budget.<\/p>\n<\/div>\n\n<div id=\"newsletter-setup-cost\" name=\"newsletter-setup-cost\" data-animate data-destination=\"newsletter-setup-cost\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Newsletter setup cost<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>One of the key costs you need to consider is your newsletter setup cost. This consists of two main elements: the cost to <a href=\"https:\/\/flodesk.com\/blog\/newsletter-layout-design-ideas\/\">design your newsletter layout<\/a> and the cost of your email service provider (ESP). The email service provider is the platform that sends your emails out to your contact list.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It\u2019s essential to use an ESP rather than a regular email account like Gmail or Outlook for two reasons. First, it looks more professional, and second, using an ESP enables you to gather data on the performance of your newsletter. For example, Flodesk lets you access a range of metrics, including open and click rates; deliverability data; statistics on bounces; and unsubscribe rates.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"600\"\n  data-height=\"1066\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/Webp.net-gifmaker-13.gif\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/Webp.net-gifmaker-13-32x57.gif 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/Webp.net-gifmaker-13-200x355.gif 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/Webp.net-gifmaker-13-450x800.gif 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/Webp.net-gifmaker-13.gif 600w\"\n            data-width=\"600\"\n      data-height=\"1066\"\n      data-fit=\"cover\"\n      width=\"600\"\n      height=\"1066\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you want to know more about how to measure your email performance, read <a href=\"https:\/\/university.flodesk.com\/email-workflow-analytics\"><em>Understanding Your Flodesk Email &amp; Workflow Analytics<\/em><\/a>.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Your email design and send costs can often be wrapped into one by using an email marketing software platform. It can be tempting to use a free or low-cost option when you\u2019re getting started, but be conscious of the impact that can have as your subscriber list grows.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Many ESPs have limited functionality on their free plans or get prohibitively expensive as the number of subscribers you have increases. Some providers also charge you to import an existing contacts list, making it costly to change providers further down the line. To future-proof your choice, it makes sense to pick a platform that offers flat rate pricing no matter how big your subscriber list gets.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For example, compare how expensive a platform like <a href=\"https:\/\/flodesk.com\/blog\/convertkit-alternatives\/\">ConvertKit<\/a> can be against a platform like Flodesk that offers a single, flat-fee pricing structure. So, while ConvertKit\u2019s free plan (for up to 1,000 subscribers) initially looks appealing, make sure you\u2019re also considering the future needs of your business.&nbsp;<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/flodesk.com\/pricing\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"609\"\n  data-height=\"252\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-12-at-3.54.42-PM.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-12-at-3.54.42-PM-32x13.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-12-at-3.54.42-PM-200x83.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-12-at-3.54.42-PM-450x186.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-12-at-3.54.42-PM.png 609w\"\n            data-width=\"609\"\n      data-height=\"252\"\n      data-fit=\"cover\"\n      width=\"609\"\n      height=\"252\"\n      loading=\"eager\"\n      alt=\"ConvertKit and Flodesk pricing comparison table\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Your email marketing software will probably have a range of email templates that could save you a significant sum of money on designing your email newsletter. Professional email marketing designers can charge thousands of dollars to create a personalized template, which is a considerable cost better utilized elsewhere.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re choosing a template from a pre-built library on your email marketing platform, make sure your provider offers the ability to customize the template so you can stay on brand, whether you\u2019re looking for a professional <a href=\"https:\/\/flodesk.com\/blog\/product-launch-email-template\/\">product launch email<\/a> or happy <a href=\"https:\/\/flodesk.com\/blog\/foldesk-holiday-sale-templates\/\">holiday email template<\/a>.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2560\"\n  data-height=\"1749\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-scaled.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-32x22.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-200x137.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-450x308.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-700x478.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-1000x683.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-1400x957.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-1800x1230.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-2200x1503.jpg 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-2500x1708.jpg 2500w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-scaled.jpg 2560w\"\n            data-width=\"2560\"\n      data-height=\"1749\"\n      data-fit=\"cover\"\n      width=\"2560\"\n      height=\"1749\"\n      loading=\"eager\"\n      alt=\"Flodesk's email builder\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As well as your email template design costs, you\u2019ll also have to factor in a cost-per-email-sent amount. For budgeting purposes, you should estimate around $0.02 per recipient of your newsletter. Which, unless your contact list is very small, suggests the monthly price of a flat-rate ESP is worth the money.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #6b1030; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends and subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #6b1030;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"the-cost-of-building-your-email-list\" name=\"the-cost-of-building-your-email-list\" data-animate data-destination=\"the-cost-of-building-your-email-list\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">The cost of building your email list<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Aside from the cost of designing and sending your email, you also need to consider other additional costs\u2014like the cost to start building your subscriber list in the first place. How much you end up paying for this obviously depends on your marketing strategy and scale.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For example, using your existing site to encourage newsletter sign-up can be extremely effective if you already have a good amount of traffic. But driving traffic to your website can be a cost in itself. That cost might be indirect\u2014like the time spent writing articles optimized for search engines like Google. Or it might be a direct cost, like paying to advertise your site through a social media platform like Facebook, for example.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If your website already gets a good amount of traffic, you can <a href=\"https:\/\/flodesk.com\/blog\/lead-magnet-ideas-for-coaches\/\">use a freebie to grow your subscriber list<\/a>, which is often a relatively low-cost way to successfully build your list.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Recycle blog content into an ebook, worksheet, discount or other resource to demonstrate the immediate value subscribers can expect if they sign-up to receive your newsletter. <meta charset=\"utf-8\">For example, here\u2019s how Flodesk member <a href=\"https:\/\/www.gotobedthelabel.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Go To Bed<\/a> designed a sign-up form on their website to grow their email list: <\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/www.gotobedthelabel.com\/\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1498\"\n  data-height=\"1096\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/go-to-bed-form-e1642031956693.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/go-to-bed-form-e1642031956693-32x23.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/go-to-bed-form-e1642031956693-200x146.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/go-to-bed-form-e1642031956693-450x329.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/go-to-bed-form-e1642031956693-700x512.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/go-to-bed-form-e1642031956693-1000x732.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/go-to-bed-form-e1642031956693-1400x1024.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/go-to-bed-form-e1642031956693.png 1498w\"\n            data-width=\"1498\"\n      data-height=\"1096\"\n      data-fit=\"cover\"\n      width=\"1498\"\n      height=\"1096\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you choose Flodesk as your ESP, you don\u2019t need a website to drive <a href=\"https:\/\/flodesk.com\/blog\/newsletter-signup-examples\/\">newsletter sign-ups<\/a>. You can create beautifully designed, customizable and responsive opt-in forms and landing pages directly from the platform. These full-page forms generate a unique link you can share anywhere, including on your social media, to start growing your list.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2560\"\n  data-height=\"1626\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/fullpageform_yellow-scaled.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/fullpageform_yellow-32x20.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/fullpageform_yellow-200x127.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/fullpageform_yellow-450x286.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/fullpageform_yellow-700x445.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/fullpageform_yellow-1000x635.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/fullpageform_yellow-1400x889.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/fullpageform_yellow-1800x1143.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/fullpageform_yellow-2200x1397.jpg 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/fullpageform_yellow-2500x1588.jpg 2500w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/fullpageform_yellow-scaled.jpg 2560w\"\n            data-width=\"2560\"\n      data-height=\"1626\"\n      data-fit=\"cover\"\n      width=\"2560\"\n      height=\"1626\"\n      loading=\"eager\"\n      alt=\"Full page email form in yellow\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n    <p>Flodesk full-page form\u2014no website needed<\/p>\n  <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For more on how to grow your email list without a website, read <a href=\"https:\/\/university.flodesk.com\/how-to-build-an-email-list-without-a-website\"><em>How to Build an Email List Without a Website<\/em><\/a>.<\/p>\n<\/div>\n\n<div id=\"the-cost-of-developing-content\" name=\"the-cost-of-developing-content\" data-animate data-destination=\"the-cost-of-developing-content\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">The cost of developing content<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The final cost to consider is that of creating new content (including <a href=\"https:\/\/flodesk.com\/blog\/email-marketing-graphics\/\">email marketing graphics<\/a>) for your email newsletter. If you\u2019re doing this work yourself, it may seem like there isn\u2019t a cost associated with email content development. But, remember that your time is valuable and time spent pulling together an article for your newsletter is time that can\u2019t be spent on other activities that create value for your business. Estimate how much your time is worth and decide whether it might be better to outsource content development to a freelancer or content production agency.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Once you have a sense of all these individual costs, you can work out an approximate cost per email newsletter. By measuring your email performance and calculating the return on your investment, you will begin to build a picture of whether email is an effective channel for you to reach your audience.<\/p>\n<\/div>\n\n<div id=\"why-newsletters-are-worth-the-cost\" name=\"why-newsletters-are-worth-the-cost\" data-animate data-destination=\"why-newsletters-are-worth-the-cost\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Why newsletters are worth the cost<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You already know that email marketing provides a significant rate of return for every dollar spent. Email newsletters that are done well offer a great way to reach your audience and excite them about your product or service. So, if you\u2019re not already using a newsletter, it\u2019s definitely worth considering how they can help your company grow.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are some other reasons newsletters are worth the cost:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li><strong>Email newsletters are critical to engaging and retaining subscribers<\/strong>: A well-thought-out newsletter that provides unique value to your audience is a crucial tool to maintain and grow your target audience and encourage conversion.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li><strong>Most people have email<\/strong>: One study suggested that over <a href=\"https:\/\/www.radicati.com\/wp\/wp-content\/uploads\/2018\/01\/Email_Statistics_Report,_2018-2022_Executive_Summary.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">half the world\u2019s population has an email account<\/a>. If you don\u2019t use email marketing, you\u2019re missing out on $3.8 billion potential newsletter subscribers.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li><strong>Emails can be shared easily, increasing your audience<\/strong>: If your content is providing value to your subscribers, emails make it easy for them to share it with others. This encourages new subscribers to join your list and expands the reach of your organization.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li><strong>It\u2019s easy to incentivize joining an email list<\/strong>: It\u2019s simple to create a freebie, promotion or discount code to tempt interested people into subscribing to your email newsletter. You can display this on your website or use email marketing software, like Flodesk, to create opt-in opportunities in return for access to your freebie.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li><strong>Paid newsletter subscribers can generate revenue<\/strong>: You may well start by providing your audience with a free weekly newsletter to grow and engage your subscribers. However, once you\u2019ve established a loyal audience, you may decide to offer a subscription newsletter with a monthly fee to directly boost your revenue.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Looking to monetize your newsletters effectively?<\/em> Read <a href=\"https:\/\/flodesk.com\/blog\/how-to-monetize-a-newsletter\/\"><em>How to Monetize a Newsletter: 6 Proven Methods (With Examples)<\/em><\/a><\/p>\n<\/div>\n\n<div id=\"grow-your-business-with-email-newsletters\" name=\"grow-your-business-with-email-newsletters\" data-animate data-destination=\"grow-your-business-with-email-newsletters\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Grow your business with email newsletters<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Getting started with email newsletters can feel like a big investment of time and cash. But when you break it down, there are significant advantages to putting in the effort. <a href=\"https:\/\/flodesk.com\/blog\/email-marketing-lead-generation\/\">Email marketing lead generation<\/a> doesn&#8217;t have to be an uphill battle either. Using an email marketing platform, like <a href=\"https:\/\/flodesk.com\/\">Flodesk<\/a>, can help spread the load, providing a one-stop shop for creating and sending beautifully designed newsletters that deliver real value to your target audience.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Flodesk is the fastest-growing email marketing platform on the market, helping small business owners design emails people love to get. With stunning templates and immersive forms, our platform makes it easy for beginners and experts alike to build their email lists, engage their audiences and convert subscribers into customers\u2014all without a website.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Plus, our detailed analytics help you make data-driven decisions about performance so you can monitor return on investment and take action to boost your revenue.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>At just $38 per month, we offer members unlimited email sends, unlimited subscribers and unlimited access to all features. Unlike many of our competitors (that charge more as members grow their lists and send more emails), Flodesk offers a unique flat pricing model, so you don\u2019t get penalized for your success.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Why not <a href=\"https:\/\/app.flodesk.com\/sign-up\">get started with a free trial<\/a> today?<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1600\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1.jpeg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-32x32.jpeg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-200x200.jpeg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-450x450.jpeg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-700x700.jpeg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-1000x1000.jpeg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-1400x1400.jpeg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1.jpeg 1600w\"\n            data-width=\"1600\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"1600\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"Flodesk template editing\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>You probably know that creating an email newsletter is a great way to attract and engage subscribers. But is it really worth the money and effort to design and send an email newsletter, especially if you\u2019re on a tight budget?&nbsp; Well, the cost of running a newsletter campaign may actually be cheaper than you think. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[15,17],"table_tags":[],"class_list":["post-2853","post","type-post","status-publish","format-standard","hentry","category-email-marketing-basics","tag-best-practices","tag-tools"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ultimate Newsletter Cost Breakdown to Maximize ROI<\/title>\n<meta name=\"description\" content=\"Interested in email marketing for your business but concerned about the newsletter cost? 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