{"id":2786,"date":"2022-01-07T01:35:12","date_gmt":"2022-01-07T01:35:12","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=2786"},"modified":"2026-04-29T10:37:42","modified_gmt":"2026-04-29T18:37:42","slug":"2022-email-marketing-trends","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/2022-email-marketing-trends\/","title":{"rendered":"3 Key Trends to Supercharge Your 2022 Email Marketing Strategy"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p>Email marketing is an incredibly important tool for businesses of all shapes and sizes. This is even more true at the beginning of the year when you&#8217;ve set big goals for your brand.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>But perfecting your 2022 email marketing strategy isn\u2019t easy. The industry is constantly evolving and there are always new trends to integrate and take into consideration. Relying on the same approach year after year simply won\u2019t produce the optimal results.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In order to help you get those results, I\u2019m sharing the top 3 consumer trends you need to keep in mind when planning your email marketing approach this year. After all, the best way to give your customers what they want is by understanding their needs and delivering accordingly.\u00a0<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>I\u2019ll also be sharing specific strategies and tactics that can help you leverage these email marketing trends right away, so keep reading.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #ebd6bf; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #ebd6bf;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"trend-1-people-are-craving-connection\" name=\"trend-1-people-are-craving-connection\" data-animate data-destination=\"trend-1-people-are-craving-connection\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Trend #1: People are craving connection<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>First things first, people are craving connection now more than ever. This is especially the case with the pandemic over the past two years, and actually goes back much farther than that. In fact, we\u2019re hard wired to crave connection the same way we crave food <a href=\"https:\/\/news.mit.edu\/2020\/hunger-social-cravings-neuroscience-1123\" target=\"_blank\" rel=\"noreferrer noopener\">according to one MIT study<\/a>.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Another recent IBM Institute for Business Value study showed that <a href=\"https:\/\/www.cnbc.com\/2021\/04\/11\/four-ways-consumer-spending-will-change-once-people-are-vaccinated.html\" target=\"_blank\" rel=\"noreferrer noopener\">nearly 30% of Gen Z respondents are planning to interact with other people more than they did pre-pandemic<\/a>.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We all know that one of the most popular ways to connect nowadays is through social media. But when Facebook and Instagram go down (like they did last October) my phone blew up\u2014as I&#8217;m sure yours did, too\u2014with messages from friends and colleagues freaking out about how long the outage might last.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>This situation leaves us with one big question\u2026&nbsp;<\/em><\/p>\n<\/div>\n\n\n<div data-animate class=\"pull-quote\">\n  <div class=\"quote textarea\">\n    <p>What can we do if people are craving connection but the social media platforms we know and love aren\u2019t as reliable as we thought?<\/p>\n  <\/div>\n<\/div>\n\n<div id=\"how-to-connect-with-your-audience\" name=\"how-to-connect-with-your-audience\" data-animate data-destination=\"how-to-connect-with-your-audience\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><meta charset=\"utf-8\">How to connect with your audience<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The best solution is to own how you communicate and connect with your audience by focusing on your email marketing efforts.<\/p>\n<\/div>\n\n<div id=\"1-focus-on-your-email-marketing\" name=\"1-focus-on-your-email-marketing\" data-animate data-destination=\"1-focus-on-your-email-marketing\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Focus on your email marketing<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We encourage small business owners, entrepreneurs, and just about anyone to double down on their email marketing efforts so that they can build <em>their own <\/em>subscriber list. This is key because your email marketing subscriber list is yours no matter what. You aren\u2019t relying on any particular platform because you can take it with you if you change systems or providers.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Circling back to the social media outage example, business owners who prioritize email marketing were able to pivot and even use the situation to their advantage. Just check out the example below.\u00a0<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As you can see, <a href=\"https:\/\/flodesk.com\/\">Flodesk<\/a> member Brittany Hennessy of Carbon August sent out an email on October 4 titled <em>\u201cSo Instagram has been down all day\u2026\u201d <\/em>with preview text that asks<em> \u201cAre you freaking out or booked and busy?\u201d<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>That\u2019s certainly an introduction that would pique a reader\u2019s interest and encourage them to open the email.&nbsp;<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/carbonaugust.com\/\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"686\"\n  data-height=\"1672\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/screencapture-mail-google-mail-u-0-2022-01-06-16_52_13.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/screencapture-mail-google-mail-u-0-2022-01-06-16_52_13-32x78.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/screencapture-mail-google-mail-u-0-2022-01-06-16_52_13-200x487.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/screencapture-mail-google-mail-u-0-2022-01-06-16_52_13-450x1097.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/screencapture-mail-google-mail-u-0-2022-01-06-16_52_13.png 686w\"\n            data-width=\"686\"\n      data-height=\"1672\"\n      data-fit=\"cover\"\n      width=\"686\"\n      height=\"1672\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Then, the email body text starts off with this captivating, timely question:<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>\u201c<em>Have you been freaking out all day, or are you unbothered because you\u2019re working on your blog, sending out your newsletter, and making money? My Influencer Business Plan students were doing the latter.\u201d<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Brittany\u2019s email is a great example of owning your list for two key reasons. First, her list building and email marketing efforts have paid off as she was able to connect with her audience and provide this timely content. She wasn\u2019t only relying on social media to get her word out, so she could easily reach her subscribers via email during the outage.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In addition, Brittany was able to leverage the situation and promote her own content as she teaches students in her Influencer Business Plan to do the same. This is a great example of excellent email marketing in action.<\/p>\n<\/div>\n\n<div id=\"2-grow-your-email-list\" name=\"2-grow-your-email-list\" data-animate data-destination=\"2-grow-your-email-list\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Grow your email list<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It doesn\u2019t matter how big or small your subscriber list is, there are a couple easy ways to build it easily and consistently. Try them out now and just see how far they can take you and your business.&nbsp;<\/p>\n<\/div>\n\n<div id=\"create-a-full-page-form-on-flodesk\" name=\"create-a-full-page-form-on-flodesk\" data-animate data-destination=\"create-a-full-page-form-on-flodesk\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Create a full-page form on Flodesk<\/h4>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1600\"\n  data-height=\"1108\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/form_graphic-copy.jpeg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/form_graphic-copy-32x22.jpeg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/form_graphic-copy-200x139.jpeg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/form_graphic-copy-450x312.jpeg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/form_graphic-copy-700x485.jpeg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/form_graphic-copy-1000x693.jpeg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/form_graphic-copy-1400x970.jpeg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/form_graphic-copy.jpeg 1600w\"\n            data-width=\"1600\"\n      data-height=\"1108\"\n      data-fit=\"cover\"\n      width=\"1600\"\n      height=\"1108\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>One of the best ways to start <em>(or continue) <\/em>to grow your list is with <a href=\"https:\/\/flodesk.com\/blog\/newsletter-signup-examples\/\">a full-page form<\/a>. In fact, you don\u2019t even need a website to put one together, so they\u2019re perfect for those just getting started.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can design your own full-page form in <a href=\"https:\/\/flodesk.com\/\">Flodesk<\/a> from scratch or by using one of our beautiful templates. Once you\u2019re done, you\u2019ll receive a unique URL you can post on social media, on your website or in emails to consistently promote your list.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When promoting your list, be sure to highlight its value and the kind of content you\u2019ll be sending out to potential subscribers.<em> It\u2019s not enough to simply share a link and leave it at that.<\/em><\/p>\n<\/div>\n\n<div id=\"add-a-pop-up-form-or-in-line-form-to-your-website\" name=\"add-a-pop-up-form-or-in-line-form-to-your-website\" data-animate data-destination=\"add-a-pop-up-form-or-in-line-form-to-your-website\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Add a pop-up form or in-line form to your website<\/h4>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"700\"\n  data-height=\"700\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/pop-up-form.jpeg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/pop-up-form-32x32.jpeg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/pop-up-form-200x200.jpeg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/pop-up-form-450x450.jpeg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/pop-up-form.jpeg 700w\"\n            data-width=\"700\"\n      data-height=\"700\"\n      data-fit=\"cover\"\n      width=\"700\"\n      height=\"700\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Taking things a step further, you can also create an inline or pop-up form for your website. If someone lands on your website, you know that they\u2019re at least somewhat interested in what you have to offer. <em>Why not use that to your advantage and direct that interest to your email list?<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Integrating a pop-up form and in-line form to your website is especially important for nurturing leads. When someone initially finds out about your business, they might not know enough about you or otherwise be ready to convert right away. However, if you capture their email and add them onto your list, you\u2019ll be able to maintain that connection and nurture your relationship with them over time.&nbsp;<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #ebd6bf; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #ebd6bf;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"trend-2-people-want-more-privacy\" name=\"trend-2-people-want-more-privacy\" data-animate data-destination=\"trend-2-people-want-more-privacy\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Trend #2: People want more privacy<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As technology permeates more and more parts of our lives, people are also craving more privacy. A great example of this is <a href=\"https:\/\/flodesk.com\/blog\/ios-15-mail-privacy-protection\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apple\u2019s iOS 15 update<\/a>, released in September 2021. This update gives users the option to block the tracking of their email opens while using the Apple Mail app.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This update reflects consumers&#8217; increasing demand for privacy in tech spaces. It also has serious implications for email marketing. When a user enables Apple\u2019s Mail Privacy Protection setting, Apple will load and open all their emails remotely. That means that all their emails will be marked as opened on email marketing platforms, regardless of whether they were <em>really <\/em>opened or not.<\/p>\n<\/div>\n\n\n<div data-animate class=\"pull-quote\">\n  <div class=\"quote textarea\">\n    <p>Regardless of the email marketing software you use, this new update leads to the inflation of open rates, making them a less reliable metric than they were before.<\/p>\n  <\/div>\n<\/div>\n\n<div id=\"how-to-manage-without-open-rates\" name=\"how-to-manage-without-open-rates\" data-animate data-destination=\"how-to-manage-without-open-rates\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">How to manage without open rates<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This update is a great sign that people are gaining more control of their data online. However, it\u2019s important to consider how email marketers can adapt to the new tech landscape that has an increasing need for privacy. Building real engagement and serving your customers\u2019 needs are key.<\/p>\n<\/div>\n\n<div id=\"1-give-subscribers-what-they-want\" name=\"1-give-subscribers-what-they-want\" data-animate data-destination=\"1-give-subscribers-what-they-want\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Give subscribers what they want<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Take the guesswork out of the equation and send your subscribers the kind of content they love. There are tons of great features out there that let you <em>ask <\/em>your list what kinds of emails they\u2019re most interested in, so why not use them?<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For instance, <a href=\"https:\/\/flodesk.com\/\">Flodesk<\/a> just released a new feature that allows users to add checkbox preferences to their forms. That means that you can ask your subscribers what kind of content they want to receive, allowing for a personalized marketing experience from the get-go.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"700\"\n  data-height=\"734\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/preferences-on-forms-2.jpeg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/preferences-on-forms-2-32x34.jpeg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/preferences-on-forms-2-200x210.jpeg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/preferences-on-forms-2-450x472.jpeg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/preferences-on-forms-2.jpeg 700w\"\n            data-width=\"700\"\n      data-height=\"734\"\n      data-fit=\"cover\"\n      width=\"700\"\n      height=\"734\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>With the Preferences Page (which your subscribers can find at the bottom of every Flodesk email you send), subscribers can manage their preferences at any time, so they can opt out of different kinds of content that\u2019s no longer relevant to them.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1865\"\n  data-height=\"2560\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/preferences_Page-scaled.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/preferences_Page-32x44.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/preferences_Page-200x275.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/preferences_Page-450x618.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/preferences_Page-700x961.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/preferences_Page-1000x1373.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/preferences_Page-1400x1922.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/preferences_Page-1800x2471.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/preferences_Page-2200x3020.jpg 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/preferences_Page-scaled.jpg 1865w\"\n            data-width=\"1865\"\n      data-height=\"2560\"\n      data-fit=\"cover\"\n      width=\"1865\"\n      height=\"2560\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>These features make it super easy to segment content and ensure that you\u2019re sending your subscribers content that they find truly worthwhile.<\/p>\n<\/div>\n\n<div id=\"2-include-at-least-one-link\" name=\"2-include-at-least-one-link\" data-animate data-destination=\"2-include-at-least-one-link\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Include at least one link<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As discussed, open rates are becoming a less reliable metric because of new privacy settings. That means it\u2019s time to find a different indicator of your emails\u2019 success.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>I recommend including at least one link in your email newsletters so that you can start tracking your emails\u2019 click-through rates.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In order to make this an effective strategy, it\u2019s important to establish a baseline click-through rate for your business. Once you\u2019ve calculated your average click-through rate over several months, you\u2019ll get a good indication of whether a given email was successful or not. It will also give you an indication of the kind of content you should produce more or less of.&nbsp;<\/p>\n<\/div>\n\n<div id=\"3-track-email-quality-score\" name=\"3-track-email-quality-score\" data-animate data-destination=\"3-track-email-quality-score\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Track email quality score<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Your email quality score is an indication of how many people enjoyed receiving your email vs. feeling annoyed. It\u2019s a little bit technical to calculate, but once you get the hang of it, it\u2019s a helpful tool that allows you to gauge how your messages are perceived. Here\u2019s how it\u2019s done:<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For those of you who aren\u2019t familiar, your <em>unsubscribes<\/em> are anyone who unsubscribed from your list as a result of your email. Your <em>responders<\/em> are anyone who responded to your email by clicking. Here\u2019s an example of the email quality score equation in action:<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The result of this equation is 90, which means that 90% of people enjoyed the email. That\u2019s a great score<em>.&nbsp;<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This is an insightful metric to add into your repertoire alongside your click-through rate. It adds a different perspective into the success of your emails because it considers unsubscribes <em>as well as <\/em>clicks.<\/p>\n<\/div>\n\n<div id=\"4-keep-showing-up\" name=\"4-keep-showing-up\" data-animate data-destination=\"4-keep-showing-up\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. Keep showing up<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It can be easy to get discouraged with the changing world of email marketing. However, I\u2019d encourage you to be consistent with your messages and keep showing up. Your subscriber list still wants to hear from you and learn more about what you have to offer.&nbsp;<\/p>\n<\/div>\n\n\n<div data-animate class=\"pull-quote\">\n  <div class=\"quote textarea\">\n    <p>It\u2019s important to remember that people buy from people they know, like and trust, so it\u2019s essential to keep nurturing those relationships over time.\u00a0<\/p>\n  <\/div>\n<\/div>\n\n<div id=\"trend-3-shoppers-are-becoming-savvier\" name=\"trend-3-shoppers-are-becoming-savvier\" data-animate data-destination=\"trend-3-shoppers-are-becoming-savvier\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Trend #3: Shoppers are becoming savvier<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The modern shopper wants to feel informed about the products and services they\u2019re buying. The amount of information at our fingertips nowadays makes customers crave interesting content from their favorite brands. This is great news for businesses because it means that their customers <em>want to receive relevant email marketing content from them. <\/em>Just check out these statistics:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>73%<\/strong> of consumers are more likely to purchase a product or service if they can watch a video explaining it beforehand <em>(Animoto).<\/em><\/li>\n\n\n\n<li><strong>42%<\/strong> of online shoppers want more testimonials from e-commerce sites <em>(Big Commerce).<\/em><\/li>\n\n\n\n<li><strong>63%<\/strong> of consumers said they\u2019d think more positively of a brand if it gave them content that was more valuable, interesting or relevant <em>(Rapt Media).<\/em><\/li>\n<\/ul>\n<\/div>\n\n<div id=\"how-to-keep-your-subscribers-informed\" name=\"how-to-keep-your-subscribers-informed\" data-animate data-destination=\"how-to-keep-your-subscribers-informed\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">How to keep your subscribers informed<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There are tons of easy ways you can make sure your subscribers receive the information they want. Here are just a few of my favorites.<\/p>\n<\/div>\n\n<div id=\"1-use-email-regularly\" name=\"1-use-email-regularly\" data-animate data-destination=\"1-use-email-regularly\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Use email regularly<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Avoid making the mistake of neglecting your subscribers and then bombarding them with emails during key sales periods like <a href=\"https:\/\/flodesk.com\/blog\/black-friday-cyber-monday-tips\/\">Black Friday<\/a>. Instead, nurture your list with educational and informative messages so that your customers can get to know you better. They\u2019ll also feel better informed when sales emails do roll around and will be more likely to make a purchase.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can also save a lot of time by repurposing different kinds of content and turning them into emails. Even better, your message will reach a wider audience. <a href=\"http:\/\/flodesk.com\">Flodesk<\/a> allows you to do everything from embedding videos to adding layout blocks that highlight blog posts or podcasts interviews in your messages.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"928\"\n  data-height=\"1200\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/featured-13115.gif\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/featured-13115-32x41.gif 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/featured-13115-200x259.gif 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/featured-13115-450x582.gif 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/featured-13115-700x905.gif 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/featured-13115.gif 928w\"\n            data-width=\"928\"\n      data-height=\"1200\"\n      data-fit=\"cover\"\n      width=\"928\"\n      height=\"1200\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"2-include-options-in-your-emails\" name=\"2-include-options-in-your-emails\" data-animate data-destination=\"2-include-options-in-your-emails\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Include options in your emails<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Customers value convenience and variety in their shopping experiences. More specifically,<a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/2021-holiday-marketing-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Google reported a 100% increase in <em>\u201cnow near me\u201d <\/em>searches in 2021<\/a>. This means that people are looking for physical stores to visit, but why? According to Google, it\u2019s for the following three reasons:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><em>Convenience:<\/em> Customers want to stop by a store without a huge detour, whether it\u2019s on the way home from work or school.<\/li>\n\n\n\n<li><em>Experience: <\/em>Customers want to have the experience of visiting your store and getting to know your brand.&nbsp;<\/li>\n\n\n\n<li><em>Trial: <\/em>Customers want to see or try your physical product.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If your business has a physical location, make it convenient for your customers to visit you by providing them with relevant information through email marketing. Here are some examples of what to include:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Options for curbside drop-off and local delivery<\/li>\n\n\n\n<li>Shop hours, stockist information, and special event details<\/li>\n\n\n\n<li>Remind your customers that you love it when they visit you!<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If your business doesn\u2019t have a physical location but is stocked in certain boutiques or shops, it\u2019s a great idea to include those details in your emails as well. <em>Giving customers the opportunity to interact with your product in-person can truly make all the difference.<\/em><\/p>\n<\/div>\n\n<div id=\"3-design-for-mobile\" name=\"3-design-for-mobile\" data-animate data-destination=\"3-design-for-mobile\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Design for mobile<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>People are using their mobile devices to search, browse, and shop more than ever, and this trend is only set to increase. In fact, <a href=\"https:\/\/v12data.com\/blog\/50-statistics-about-retail-marketing-and-consumer-shopping-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">59% of all e-commerce sessions are currently happening on mobile devices<\/a>. <em>Just let that statistic sink in.<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The best way that email marketers can adapt to this reality is by designing their messages with mobile devices in mind. On top of using an email marketing platform with mobile-optimized templates like <a href=\"https:\/\/flodesk.com\/\">Flodesk<\/a>, there are a few other best practices you can integrate:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Use short copy that will fit neatly on smaller mobile screens as well as desktop screens<\/li>\n\n\n\n<li>Provide a good balance between images and text&nbsp;<\/li>\n\n\n\n<li>Always review email tests on your phone before sending<\/li>\n\n\n\n<li>Use a mobile-optimized email marketing platform<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you use these simple tips, you\u2019ll be sure to send out elegant emails that are convenient for your subscribers to read anytime, whether they\u2019re on their mobile device or desktop.<\/p>\n<\/div>\n\n<div id=\"give-flodesk-a-try-with-our-free-30-day-trial\" name=\"give-flodesk-a-try-with-our-free-30-day-trial\" data-animate data-destination=\"give-flodesk-a-try-with-our-free-30-day-trial\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Give Flodesk a try with our free 30-day trial<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re interested in putting some of the tips I covered into action with Flodesk, we\u2019ve got a fantastic 30-day free trial you can take for a spin for free.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Our platform is designed for small businesses and entrepreneurs who love great design, so <a href=\"https:\/\/app.flodesk.com\/sign-up\">click here<\/a> to try it out and see for yourself.&nbsp;<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1440\"\n  data-height=\"2560\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/07\/Re-engaging_Ads_Image_one_1080x1920-scaled.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/07\/Re-engaging_Ads_Image_one_1080x1920-32x57.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/07\/Re-engaging_Ads_Image_one_1080x1920-200x356.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/07\/Re-engaging_Ads_Image_one_1080x1920-450x800.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/07\/Re-engaging_Ads_Image_one_1080x1920-700x1244.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/07\/Re-engaging_Ads_Image_one_1080x1920-1000x1778.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/07\/Re-engaging_Ads_Image_one_1080x1920-1400x2489.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/07\/Re-engaging_Ads_Image_one_1080x1920-1800x3200.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/07\/Re-engaging_Ads_Image_one_1080x1920-scaled.jpg 1440w\"\n            data-width=\"1440\"\n      data-height=\"2560\"\n      data-fit=\"cover\"\n      width=\"1440\"\n      height=\"2560\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Email marketing is an incredibly important tool for businesses of all shapes and sizes. This is even more true at the beginning of the year when you&#8217;ve set big goals for your brand.&nbsp; But perfecting your 2022 email marketing strategy isn\u2019t easy. The industry is constantly evolving and there are always new trends to integrate [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[15,16,21,22],"table_tags":[],"class_list":["post-2786","post","type-post","status-publish","format-standard","hentry","category-email-marketing-basics","tag-best-practices","tag-content-ideas","tag-preferences","tag-preferences-page"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Key Trends to Supercharge Your 2022 Email Marketing Strategy - Flodesk<\/title>\n<meta name=\"description\" content=\"Email marketing is an incredibly important tool for businesses of all shapes and sizes. This is even more true at the beginning of the year when you&#039;ve\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/2022-email-marketing-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Key Trends to Supercharge Your 2022 Email Marketing Strategy - Flodesk\" \/>\n<meta property=\"og:description\" content=\"Email marketing is an incredibly important tool for businesses of all shapes and sizes. 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