{"id":2742,"date":"2022-01-03T20:07:44","date_gmt":"2022-01-03T20:07:44","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=2742"},"modified":"2026-05-11T12:33:27","modified_gmt":"2026-05-11T20:33:27","slug":"newsletter-header","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/newsletter-header\/","title":{"rendered":"How to Design An Email Newsletter Header: 6 Effective Tips &#038; Examples"},"content":{"rendered":"\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1200\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Blog_Inline-01.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Blog_Inline-01-32x43.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Blog_Inline-01-200x267.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Blog_Inline-01-450x600.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Blog_Inline-01-700x933.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Blog_Inline-01-1000x1333.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Blog_Inline-01.jpg 1200w\"\n            data-width=\"1200\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"1200\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Most of us look at several email headers every day without even realizing it. After all, they\u2019re the first thing you see when you click on a message in your inbox.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Email headers might seem simple, but they\u2019re tricky to get right. Ideally, they should catch a reader\u2019s attention and help them identify the company they\u2019re receiving a message from without coming across as too busy, distracting or overwhelming.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Before you spend time trying to design the perfect email header, read this article. We\u2019ve put together a useful guide that outlines our six top email header design tips to keep in mind during your development process. We\u2019ve also included five great email header examples for you to use for inspiration, so keep reading and get those creative juices flowing.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #ccf1dc; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #ccf1dc;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"exactly-what-is-an-email-newsletter-header\" name=\"exactly-what-is-an-email-newsletter-header\" data-animate data-destination=\"exactly-what-is-an-email-newsletter-header\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\" id=\"exactly-what-is-an-email-newsletter-header\">Exactly what is an email newsletter header?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Email newsletter headers are fairly self-explanatory. Basically, they\u2019re the images that you find at the top of most emails and newsletters. You might not have thought about it before, but you\u2019ve probably looked at thousands of email headers throughout your life.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"600\"\n  data-height=\"600\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/flodesk-header.gif\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/flodesk-header-32x32.gif 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/flodesk-header-200x200.gif 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/flodesk-header-450x450.gif 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/flodesk-header.gif 600w\"\n            data-width=\"600\"\n      data-height=\"600\"\n      data-fit=\"cover\"\n      width=\"600\"\n      height=\"600\"\n      loading=\"eager\"\n      alt=\"newsletter header\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Email headers can include a variety of different elements, but at minimum they usually show a company\u2019s logo or name and are consistent with their general branding. They often also include images, illustrations, and navigation menus.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Although many people don\u2019t give email header design a lot of thought, they play an important role in <a href=\"https:\/\/flodesk.com\/blog\/small-business-email-marketing\/\">email marketing<\/a>, especially for small businesses. The email header is the first thing an email reader sets their eyes on and can contribute to everything from branding to marketing to highlighting your CTA.<\/p>\n<\/div>\n\n<div id=\"6-winning-newsletter-header-design-practices\" name=\"6-winning-newsletter-header-design-practices\" data-animate data-destination=\"6-winning-newsletter-header-design-practices\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\" id=\"6-winning-newsletter-header-design-practices\">6 winning newsletter header design practices<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re ready to get started with your own email newsletter header, keep the following six best practices in mind during your design process.<\/p>\n<\/div>\n\n<div id=\"1-dont-overdo-it\" name=\"1-dont-overdo-it\" data-animate data-destination=\"1-dont-overdo-it\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"1-don-t-overdo-it\">1. Don\u2019t overdo it<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When you\u2019re just starting off with your <a href=\"https:\/\/flodesk.com\/blog\/how-to-format-a-newsletter\/\">newsletter formatting<\/a>, it can be tempting to go overboard and include lots of information in your graphic. However, the best email headers are simple, elegant, on-brand and have lots of free space. The most important thing is that you put together something eye catching that makes readers want to keep scrolling down.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Think of it this way: <em>your email header is the first thing a reader sees when they open your message.<\/em> You don\u2019t want them to get overwhelmed and hit delete<em> (or worse, unsubscribe). <\/em>Rather, you want to pique their interest and encourage them to read further.<\/p>\n<\/div>\n\n<div id=\"2-make-sure-it-reflects-your-brand\" name=\"2-make-sure-it-reflects-your-brand\" data-animate data-destination=\"2-make-sure-it-reflects-your-brand\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"2-make-sure-it-reflects-your-brand\">2. Make sure it reflects your brand<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When a subscriber opens one of your email campaigns, it\u2019s important that they <em>immediately <\/em>recognize that it\u2019s coming from you.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Many companies achieve this by including a recognizable company logo in their email header, but you can go even further. Basically, a great email header should embody all of a company\u2019s key branding elements.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Email marketing is a big part of any company\u2019s online presence <em>(or at least, we at <\/em><a href=\"https:\/\/flodesk.com\/\"><em>Flodesk<\/em><\/a><em> think that it should be)<\/em>. It therefore only makes sense that your emails are yet another extension of your business\u2019s brand and visual identity.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Ultimately, your email header design should be consistent with the fonts, colors, style, image types, and voice shown in your general branding.<\/p>\n<\/div>\n\n<div id=\"3-include-your-logo\" name=\"3-include-your-logo\" data-animate data-destination=\"3-include-your-logo\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"3-include-your-logo\">3. Include your logo<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1679\"\n  data-height=\"454\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/Small_Placement_Logo.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/Small_Placement_Logo-32x9.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/Small_Placement_Logo-200x54.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/Small_Placement_Logo-450x122.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/Small_Placement_Logo-700x189.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/Small_Placement_Logo-1000x270.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/Small_Placement_Logo-1400x379.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/Small_Placement_Logo.png 1679w\"\n            data-width=\"1679\"\n      data-height=\"454\"\n      data-fit=\"cover\"\n      width=\"1679\"\n      height=\"454\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As a general rule, your company logo should be located somewhere in your header &#8212; and in your <a href=\"https:\/\/flodesk.com\/blog\/newsletter-footer\/\">newsletter footer<\/a>, too. Above, you can see <a href=\"https:\/\/flodesk.com\/\">Flodesk<\/a>\u2019s logo, which sits on top of all the email messages that we send out.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you want to go with a more minimalist style, you can make your logo your email header all by itself. Other companies integrate their logos into more elaborate <a href=\"https:\/\/flodesk.com\/blog\/email-marketing-graphics\/\">email marketing graphics<\/a>, or even include them in the center of a navigation menu.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Whatever you choose, make sure that your logo is prominent so readers associate what they\u2019re reading with your brand right away.<\/p>\n<\/div>\n\n<div id=\"4-integrate-an-eye-catching-image\" name=\"4-integrate-an-eye-catching-image\" data-animate data-destination=\"4-integrate-an-eye-catching-image\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"4-integrate-an-eye-catching-image\">4. Integrate an eye catching image<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"854\"\n  data-height=\"837\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-03-at-11.46.50-AM.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-03-at-11.46.50-AM-32x31.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-03-at-11.46.50-AM-200x196.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-03-at-11.46.50-AM-450x441.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-03-at-11.46.50-AM-700x686.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-03-at-11.46.50-AM.png 854w\"\n            data-width=\"854\"\n      data-height=\"837\"\n      data-fit=\"cover\"\n      width=\"854\"\n      height=\"837\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To add some additional visual intrigue, many companies choose to integrate images into their email headers.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you choose to add an image into your email header design, make sure to use your own images that truly represent your brand. Avoid using stock or generic images in a prominent place like your newsletter header. It\u2019s just too likely that people will have seen them elsewhere on the internet, which will make your message come across as stale or unauthentic.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You\u2019ll also have to design your email header so that your logo or company name is still easy to read, despite being paired with a photo. Outdoor brand REI does a good job of this above.<\/p>\n<\/div>\n\n<div id=\"5-create-a-few-different-versions\" name=\"5-create-a-few-different-versions\" data-animate data-destination=\"5-create-a-few-different-versions\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"5-create-a-few-different-versions\">5. Create a few different versions<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Unless your email header is next-level minimalist, you\u2019ll probably have to change it up from time to time so that it matches the flow of your different email campaigns. In order to plan ahead, it\u2019s a great idea to design a few different versions of your email header that you can switch out depending on your <a href=\"https:\/\/flodesk.com\/blog\/newsletter-layout-design-ideas\/\">newsletter layout, design<\/a> and needs.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This doesn\u2019t have to be overly complicated. It can be as simple as creating a lighter version and a darker version of your email header. However, some companies go as far as creating header variations to showcase different logo versions, promotions or times of year.<\/p>\n<\/div>\n\n<div id=\"6-test-it-out\" name=\"6-test-it-out\" data-animate data-destination=\"6-test-it-out\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"6-test-it-out\">6. Test it out<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>When in doubt, test it out!<\/em> If you\u2019ve designed several email headers but still aren\u2019t sure which one you should use as your primary graphic, test them out with your subscribers and see what your analytics tell you. You\u2019ll feel confident about what email header design aligns best with your audience and you\u2019ll get an idea about the kinds of graphics you should make in the future.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>An easy way to do this is by creating two different email headers and using them both for a specific period of time. For example, use each one for a month. Afterwards, you can compare analytical results over the two-month period and get an idea of which graphic made a great first impression.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #ccf1dc; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #ccf1dc;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"examples-of-excellent-email-headers\" name=\"examples-of-excellent-email-headers\" data-animate data-destination=\"examples-of-excellent-email-headers\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\" id=\"examples-of-excellent-email-headers\">Examples of excellent email headers<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Reading about design best practices is great, but looking at great design examples is even better. Keep reading to check out five fantastic newsletter header examples to help get you inspired.&nbsp;<\/p>\n<\/div>\n\n<div id=\"vester-design-creative-studio\" name=\"vester-design-creative-studio\" data-animate data-destination=\"vester-design-creative-studio\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"vester-design-creative-studio\">Vester Design Creative Studio<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"699\"\n  data-height=\"551\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/vester-design.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/vester-design-32x25.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/vester-design-200x158.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/vester-design-450x355.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/vester-design.png 699w\"\n            data-width=\"699\"\n      data-height=\"551\"\n      data-fit=\"cover\"\n      width=\"699\"\n      height=\"551\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Vester Design is a Swedish event planning service based in G\u00e4vle, Sweden. We love their email header for a few key reasons:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>First, they\u2019ve included their unique logo and a very on-brand color palette. They\u2019ve showcased their company\u2019s branding in a very subtle and visually pleasing way. They\u2019ve even gone as far as bringing the overall graphic together with a cohesive color scheme of cream and grey-blue.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The whole image comes off as elegant and subtle, yet striking at the same time. This would also be an easy graphic to create different versions of to showcase different design projects. They could simply select more of their own photos and change up the color palette, which would give all their email headers a unique, yet distinctive and cohesive, look.<\/p>\n<\/div>\n\n<div id=\"katie-lauren-graham\" name=\"katie-lauren-graham\" data-animate data-destination=\"katie-lauren-graham\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"katie-lauren-graham\">Katie Lauren Graham<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"605\"\n  data-height=\"432\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/katie-lauren-graham.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/katie-lauren-graham-32x23.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/katie-lauren-graham-200x143.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/katie-lauren-graham-450x321.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/katie-lauren-graham.png 605w\"\n            data-width=\"605\"\n      data-height=\"432\"\n      data-fit=\"cover\"\n      width=\"605\"\n      height=\"432\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Katie Lauren Graham is a lifestyle blogger from the United States. Her email header is exactly what we\u2019re talking about when we say that simplicity is the name of the game. She includes a minimal logo up top that showcases her brand name, and then highlights a recent blog post right below it.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Katie\u2019s graphic is a great example of how you can use Flodesk <em>layouts<\/em> to create some awesome graphics for your email headers. Our platform removes the need for any third-party design tools; you can create beautiful designs within Flodesk itself. This takes one step out of the design process and makes creating your own images a breeze.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Once you\u2019ve signed up for your <a href=\"https:\/\/app.flodesk.com\/sign-up\">30-day free trial<\/a>, you can explore our email builder and check out all the different layout options that can help you create the perfect email header for your email marketing needs.&nbsp;<\/p>\n<\/div>\n\n<div id=\"joi-knows-how\" name=\"joi-knows-how\" data-animate data-destination=\"joi-knows-how\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"joi-knows-how\">Joi Knows How<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"928\"\n  data-height=\"307\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/joi-knows-how-email-header.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/joi-knows-how-email-header-32x11.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/joi-knows-how-email-header-200x66.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/joi-knows-how-email-header-450x149.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/joi-knows-how-email-header-700x232.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/joi-knows-how-email-header.png 928w\"\n            data-width=\"928\"\n      data-height=\"307\"\n      data-fit=\"cover\"\n      width=\"928\"\n      height=\"307\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Joi Knows How is a multi-passionate creative who does everything from educating to public speaking to blogging to content creation and more.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We love Joi\u2019s energy and think that her email header encapsulates it perfectly. It\u2019s positive, motivating, and peaceful all at once. It\u2019s also colorful without being over the top and makes great use of one of her own photos.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Since Joi as a person is a big part of her brand, we think it\u2019s incredibly smart that she\u2019s used her own smiling portrait in her newsletter header. It feels welcoming, personal and fun at the same time.<\/p>\n<\/div>\n\n<div id=\"parousia-press\" name=\"parousia-press\" data-animate data-destination=\"parousia-press\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"parousia-press\">Parousia Press<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1013\"\n  data-height=\"457\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/parousia-press.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/parousia-press-32x14.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/parousia-press-200x90.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/parousia-press-450x203.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/parousia-press-700x316.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/parousia-press-1000x451.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/parousia-press.png 1013w\"\n            data-width=\"1013\"\n      data-height=\"457\"\n      data-fit=\"cover\"\n      width=\"1013\"\n      height=\"457\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.parousiapress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">Parousia Press<\/a> is an American company that specializes in Orthodox planners and agendas. Their newsletter header is a great example of how you can create a design that\u2019s minimalist while still using some color.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The pale pink tone they use in their email header matches perfectly with their website and social media platform branding, making for a cohesive visual identity. Their logo is simple, elegant and easily recognizable.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We also like how this email header would easily lend itself to various different kinds of email design. In this example, you can see that they\u2019ve extended their header by adding \u201c<em>news &amp; notes\u201d<\/em> in cursive immediately below it. It\u2019s convenient that this could easily be changed depending on the needs of different emails, such as a <a href=\"https:\/\/flodesk.com\/blog\/product-launch-email-template\/\">new product launch email<\/a>.<\/p>\n<\/div>\n\n<div id=\"lilou-jewelry\" name=\"lilou-jewelry\" data-animate data-destination=\"lilou-jewelry\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"lilou-jewelry\">Lilou Jewelry<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"793\"\n  data-height=\"351\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/lilou-jewellery-email-header.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/lilou-jewellery-email-header-32x14.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/lilou-jewellery-email-header-200x89.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/lilou-jewellery-email-header-450x199.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/lilou-jewellery-email-header-700x310.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/lilou-jewellery-email-header.png 793w\"\n            data-width=\"793\"\n      data-height=\"351\"\n      data-fit=\"cover\"\n      width=\"793\"\n      height=\"351\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/byliloujewellery.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">Lilou Jewellery<\/a> simply uses their logo as their email header. As we mentioned in our email header design best practices section, simply using your logo in place of a header can be highly effective. It\u2019s also convenient because it can easily be used with all kinds of different email templates and designs.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We like how Lilou Jewellery uses their logo because it\u2019s minimalistic, yet still consistent with their brand. They\u2019ve put their text in one of their signature colors, and their combination of cursive and bold fonts comes across as modern and sophisticated.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"351\"\n  data-height=\"169\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/lilou-jewellery-email-header-holiday.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/lilou-jewellery-email-header-holiday-32x15.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/lilou-jewellery-email-header-holiday-200x96.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/01\/lilou-jewellery-email-header-holiday.png 351w\"\n            data-width=\"351\"\n      data-height=\"169\"\n      data-fit=\"cover\"\n      width=\"351\"\n      height=\"169\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This kind of email header is also easy to customize according to your email marketing needs. As you can see above in this <a href=\"https:\/\/flodesk.com\/blog\/holiday-newsletter-examples\/\">holiday newsletter example<\/a>, they\u2019ve changed the coloring to white and added a Santa hat for the holiday season, adding a festive touch while still being recognizable.<\/p>\n<\/div>\n\n<div id=\"start-creating-the-perfect-email-newsletter-header\" name=\"start-creating-the-perfect-email-newsletter-header\" data-animate data-destination=\"start-creating-the-perfect-email-newsletter-header\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\" id=\"start-creating-the-perfect-email-newsletter-header\">Start creating the perfect email newsletter header<\/h2>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2560\"\n  data-height=\"1749\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_Templates-scaled.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_Templates-32x22.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_Templates-200x137.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_Templates-450x308.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_Templates-700x478.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_Templates-1000x683.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_Templates-1400x957.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_Templates-1800x1230.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_Templates-2200x1503.jpg 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_Templates-2500x1708.jpg 2500w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_Templates-scaled.jpg 2560w\"\n            data-width=\"2560\"\n      data-height=\"1749\"\n      data-fit=\"cover\"\n      width=\"2560\"\n      height=\"1749\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>That\u2019s it, you\u2019re ready to take your email marketing content to the next level with a perfect email header. We hope that you found our tips useful and that our ideas and examples left you feeling creative and inspired.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you remember to keep your email header elegant, on-brand, easy-to-customize and captivating, we\u2019re sure that you\u2019ll come up with something truly fantastic.\u00a0Next up? Crafting your <a href=\"https:\/\/flodesk.com\/blog\/newsletter-introduction-examples\/\">newsletter introduction<\/a>!<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Flodesk loves helping creative small to medium-sized businesses and entrepreneurs take their businesses to the next level with email marketing. Check out our <a href=\"https:\/\/app.flodesk.com\/sign-up\">30-day free trial<\/a> if you want to try your hand at creating email headers or whole campaigns yourself with our software.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You\u2019ll be sending out your <a href=\"https:\/\/flodesk.com\/blog\/3-steps-send-first-flodesk-email\/\">first Flodesk email<\/a> in no time.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2160\"\n  data-height=\"2160\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-32x32.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-200x200.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-450x450.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-700x700.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1000x1000.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1400x1400.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1800x1800.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080.jpg 2160w\"\n            data-width=\"2160\"\n      data-height=\"2160\"\n      data-fit=\"cover\"\n      width=\"2160\"\n      height=\"2160\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Most of us look at several email headers every day without even realizing it. After all, they\u2019re the first thing you see when you click on a message in your inbox. Email headers might seem simple, but they\u2019re tricky to get right. Ideally, they should catch a reader\u2019s attention and help them identify the company [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[92],"tags":[26],"table_tags":[],"class_list":["post-2742","post","type-post","status-publish","format-standard","hentry","category-email-design","tag-design-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Design an Email Newsletter Header: 6 Tips &amp; Examples<\/title>\n<meta name=\"description\" content=\"Are you making the most of your newsletter header&#039;s potential? Find out how to step up your newsletter game &amp; design a winning header with these tips &amp; examples.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/newsletter-header\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Design an Email Newsletter Header: 6 Tips &amp; Examples\" \/>\n<meta property=\"og:description\" content=\"Are you making the most of your newsletter header&#039;s potential? Find out how to step up your newsletter game &amp; design a winning header with these tips &amp; examples.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/flodesk.com\/blog\/newsletter-header\/\" \/>\n<meta property=\"og:site_name\" content=\"Flodesk\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-03T20:07:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-11T20:33:27+00:00\" \/>\n<meta name=\"author\" content=\"Sydney Triggs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sydney Triggs\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/flodesk.com\/blog\/newsletter-header\/\",\"url\":\"https:\/\/flodesk.com\/blog\/newsletter-header\/\",\"name\":\"How to Design an Email Newsletter Header: 6 Tips & Examples\",\"isPartOf\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#website\"},\"datePublished\":\"2022-01-03T20:07:44+00:00\",\"dateModified\":\"2026-05-11T20:33:27+00:00\",\"author\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/6a323d3394284d6f44231b3bf2124561\"},\"description\":\"Are you making the most of your newsletter header's potential? 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