{"id":2445,"date":"2021-12-20T12:00:59","date_gmt":"2021-12-20T12:00:59","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=2445"},"modified":"2024-07-12T04:48:24","modified_gmt":"2024-07-12T12:48:24","slug":"newsletter-footer","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/newsletter-footer\/","title":{"rendered":"How to Design an Impactful Newsletter Footer: Tips &#038; Examples"},"content":{"rendered":"\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1620\"\n  data-height=\"1619\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/Blog_footers.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/Blog_footers-32x32.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/Blog_footers-200x200.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/Blog_footers-450x450.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/Blog_footers-700x700.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/Blog_footers-1000x999.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/Blog_footers-1400x1399.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/Blog_footers.jpg 1620w\"\n            data-width=\"1620\"\n      data-height=\"1619\"\n      data-fit=\"cover\"\n      width=\"1620\"\n      height=\"1619\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As a small business owner, building a good relationship with your clients is key to your success. So, when you\u2019re crafting an email or newsletter, you probably pay more attention to the content rather than what comes at the end of it: the newsletter footer.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Email newsletters are an essential part of marketing your business. In fact, <a href=\"https:\/\/emarsys.com\/press-release\/emarsys-survey-finds-smbs-quickly-adapting-omnichannel-paradigm-compete\/\" target=\"_blank\" rel=\"noreferrer noopener\">81% of small business owners<\/a> rely on a weekly or monthly newsletter to find customers, and email marketing gets you nearly <a href=\"https:\/\/fitsmallbusiness.com\/email-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">five times more buyers <\/a>than social media.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A newsletter footer is the bottom-most portion of an email newsletter and contains contact information, social media handles and subscriber preferences. It is an <em>indispensable<\/em> element for <a href=\"https:\/\/flodesk.com\/blog\/how-to-format-a-newsletter\/\">well-thought-out newsletters<\/a> and can act as an effective lead magnet\u2014allowing you to gather customer data, like contact email addresses, in exchange for a free trial, a limited-time offer, or an ebook.\u00a0<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Let\u2019s dig deeper into why well-designed <a href=\"https:\/\/flodesk.com\/blog\/ecommerce-newsletter-examples\/\">ecommerce newsletter<\/a> footers are integral to emails.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #3a77ed; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #3a77ed;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"why-is-a-newsletter-footer-important-in-email-marketing\" name=\"why-is-a-newsletter-footer-important-in-email-marketing\" data-animate data-destination=\"why-is-a-newsletter-footer-important-in-email-marketing\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Why is a newsletter footer important in email marketing?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A newsletter footer is important because it tells your reader how to contact you, connect with you across different platforms, and informs them of new offers and deals.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Footers also hold value because they are constant across all your email newsletters. While newsletters often target just one topic per issue, your footer can include a universal message in every email, such as your company motto or perhaps a new service you are offering. And, when they are designed keeping the brand identity in mind (through formats, fonts, or colors), they can become fairly memorable, which means they make it easy for your audience to remember your business.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this article, we will look at the key elements of designing effective footers as well as some newsletter footer best practices and examples.<\/p>\n<\/div>\n\n<div id=\"the-elements-of-a-newsletter-footer\" name=\"the-elements-of-a-newsletter-footer\" data-animate data-destination=\"the-elements-of-a-newsletter-footer\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">The elements of a newsletter footer&nbsp;<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Your newsletter footer doesn\u2019t need to be another rocket science project; here are the key elements it should have:<\/p>\n<\/div>\n\n<div id=\"remind-subscribers-wherehow-they-joined-your-list\" name=\"remind-subscribers-wherehow-they-joined-your-list\" data-animate data-destination=\"remind-subscribers-wherehow-they-joined-your-list\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Remind subscribers where\/how they joined your list<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Reminding people where they signed up is a great way to remind them of the value you bring. It assures your subscribers that they are a part of something bigger\u2014whether it is an online community, a <a href=\"https:\/\/flodesk.com\/blog\/newsletter-signup-examples\/\">mailing list<\/a>, a social media platform, or an <a href=\"https:\/\/university.flodesk.com\/\">online course<\/a>.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For example, <a href=\"https:\/\/annavictoria.com\" target=\"_blank\" rel=\"noreferrer noopener\">Anna Victoria of Fit Body<\/a> reminds her community that they signed up through her social media channel as they reach the end of the email, encouraging them to revisit these social links.&nbsp;<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"886\"\n  data-height=\"545\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/fit-body-newsletter-footer.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/fit-body-newsletter-footer-32x20.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/fit-body-newsletter-footer-200x123.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/fit-body-newsletter-footer-450x277.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/fit-body-newsletter-footer-700x431.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/fit-body-newsletter-footer.png 886w\"\n            data-width=\"886\"\n      data-height=\"545\"\n      data-fit=\"cover\"\n      width=\"886\"\n      height=\"545\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Not sure what to say? Here are a few statements you can use to remind people of your brand or community:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li>\u201cYou are a part of our [Instagram] community of [wonderful women building their fitness business], and we think about how we can help you every time we send out these emails.\u201d<\/li>\n\n\n\n<li>\u201cYou are a member of our exclusive email list, giving you access to our best offers before they become available to the rest of the world.\u201d<\/li>\n\n\n\n<li>&#8220;We love that you signed up for our newsletters through our website, so we make sure to respond by adding value (not spam) to your inbox.&#8221;<\/li>\n<\/ol>\n<\/div>\n\n<div id=\"add-an-unsubscribe-option\" name=\"add-an-unsubscribe-option\" data-animate data-destination=\"add-an-unsubscribe-option\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Add an unsubscribe option<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>An unsubscribe option is an essential part of your newsletter footer because it allows people to opt-out without having to contact the company directly. It makes people feel in charge while establishing trust with your brand. (Not to mention that including an unsubscribe link in your marketing emails is legally required.)<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In her newsletter footer, <a href=\"https:\/\/coincidelife.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Courtney of Coincide<\/a> gives people the option to unsubscribe but tells them they will always be in her heart. Her unsubscribe button is perfectly aligned with her yoga and Ayurveda brand, which focuses on a message of flexibility and kindness.&nbsp;<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"592\"\n  data-height=\"805\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/coincide-newsletter-footer.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/coincide-newsletter-footer-32x44.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/coincide-newsletter-footer-200x272.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/coincide-newsletter-footer-450x612.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/coincide-newsletter-footer.png 592w\"\n            data-width=\"592\"\n      data-height=\"805\"\n      data-fit=\"cover\"\n      width=\"592\"\n      height=\"805\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are some more ways you can introduce your unsubscribe link:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Let them know they can rejoin any time.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>&nbsp;\u201cWe\u2019d be sad to see you go, but you can unsubscribe if you must. If you change your mind, you can jump right back in at any time through our social media channels or website.&#8221;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Add an emotional send-off, like Courtney did above.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>\u201cWe understand if you need to unsubscribe, but you\u2019ll always be part of our journey.\u201d&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Get creative.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>\u201cAs life gets busy, you may need to unsubscribe for now. We\u2019ll be here when you decide to come back. :)\u201d<\/p>\n<\/div>\n\n<div id=\"include-social-media-share-buttons\" name=\"include-social-media-share-buttons\" data-animate data-destination=\"include-social-media-share-buttons\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Include social media share buttons<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Social media is a lifeline for many businesses\u2014especially ones that operate entirely online. Getting your audience to connect with your Instagram, Facebook, LinkedIn or Twitter accounts can give them an insight into your products, processes and ideas. This, in turn, builds a community that is both connected and engaged.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To follow the best practices for newsletter footers, have your social media icons in a prominent location in your footer. For example, <a href=\"https:\/\/www.antoinettefm.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Antoinette FM<\/a> includes her social media icons as well as a few of the latest pictures from her Instagram in her email footer, adding a little color as well as her clothes to the design.&nbsp;<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"917\"\n  data-height=\"832\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/antoinette-email-footer.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/antoinette-email-footer-32x29.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/antoinette-email-footer-200x181.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/antoinette-email-footer-450x408.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/antoinette-email-footer-700x635.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/antoinette-email-footer.png 917w\"\n            data-width=\"917\"\n      data-height=\"832\"\n      data-fit=\"cover\"\n      width=\"917\"\n      height=\"832\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There are many ways you can make your social media presence stand out:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li>If you use audio-visual platforms like Instagram or TikTok, it might be interesting to turn a short video into a GIF and place it in the email footer to entertain your readers.<\/li>\n\n\n\n<li>If your customers are on LinkedIn, consider including a link to your business\u2019s LinkedIn page with the newsletter topic as a discussion in the comments.<\/li>\n\n\n\n<li>If you tweet regularly, a snapshot of a popular tweet or a popular person\u2019s reply to a tweet from your brand will help grab your reader\u2019s attention.&nbsp;<\/li>\n<\/ol>\n<\/div>\n\n<div id=\"let-subscribers-manage-their-preferences\" name=\"let-subscribers-manage-their-preferences\" data-animate data-destination=\"let-subscribers-manage-their-preferences\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Let subscribers manage their preferences<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To ensure that your subscribers don\u2019t unsubscribe when all they want to do is reduce the frequency they receive your email newsletters, it is important to have a <a href=\"https:\/\/flodesk.com\/blog\/personalize-with-flodesk-forms\/#personalize-content-throughout-your-subscriber-relationship-with-the-preferences-page\">\u201cmanage preferences\u201d link in the email footer design<\/a>. This allows a customer to reduce how often they receive the newsletters or opt to receive only a certain type, such as ones that include product discounts or introduce a service offering.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To encourage people to opt in for your newsletters, read <a href=\"https:\/\/university.flodesk.com\/email-form\">5 Converting Places on Your Website you Can add your Opt-In Email Forms<\/a> for tips on how to do it organically.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Unsubscribe or \u201cmanage preferences\u201d links do not need to take up too much space. <a href=\"https:\/\/www.harperthelabel.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Claire from Harper the Label<\/a> sums it up succinctly in her great email footer design.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1032\"\n  data-height=\"669\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/Claire-from-Harper-the-Label.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/Claire-from-Harper-the-Label-32x21.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/Claire-from-Harper-the-Label-200x130.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/Claire-from-Harper-the-Label-450x292.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/Claire-from-Harper-the-Label-700x454.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/Claire-from-Harper-the-Label-1000x648.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/Claire-from-Harper-the-Label.png 1032w\"\n            data-width=\"1032\"\n      data-height=\"669\"\n      data-fit=\"cover\"\n      width=\"1032\"\n      height=\"669\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\" rel=\"noreferrer noopener\">Flodesk<\/a> allows your subscribers to personalize the content of your newsletter throughout your subscriber relationship by letting them opt in and out of content instead of unsubscribing from your entire list. They just click \u201cmanage preferences\u201d in the footer of any email to manage their email relationship with you.<\/p>\n<\/div>\n\n<div id=\"include-addresscontact-information\" name=\"include-addresscontact-information\" data-animate data-destination=\"include-addresscontact-information\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Include address\/contact information<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A crucial purpose of the email footer is to make it easy for a subscriber to contact you. The address field for the footer should include details such as your complete physical address, phone number, email address and any additional ways your subscribers can reach you.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/help.flodesk.com\/en\/articles\/3323319-how-to-make-a-link-or-button-reply-to-an-email-address-instead-of-a-url\">Keep your communication direct by <\/a>adding a popup reply email to the email address.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To learn how to communicate more effectively in your emails, read <a href=\"https:\/\/university.flodesk.com\/how-to-write-email-copy\">How To Write Email Copy That Gets More Opens, Clicks and Sales.&nbsp;<\/a><\/p>\n<\/div>\n\n<div id=\"how-to-create-an-impactful-newsletter-footer\" name=\"how-to-create-an-impactful-newsletter-footer\" data-animate data-destination=\"how-to-create-an-impactful-newsletter-footer\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">How to create an impactful newsletter footer<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>So, now you know what a newsletter footer should contain. But how do you make it stand out? This section highlights the steps you can take to create an effective newsletter footer, peppered with sample screenshots from actual businesses.&nbsp;<\/p>\n<\/div>\n\n<div id=\"step-1-select-your-template\" name=\"step-1-select-your-template\" data-animate data-destination=\"step-1-select-your-template\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Step 1: Select your template&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Add a specialized footer block to your email newsletter or use one provided by Flodesk.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It is important to select a <a href=\"https:\/\/flodesk.com\/blog\/newsletter-layout-design-ideas\/\">newsletter layout<\/a> that represents your business through its design choices of font, color and spacing.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Make sure you optimize your selected footer design for mobile devices and tablets, as well as desktop computers.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For all parts of a newsletter\u2014footer included\u2014you want to keep accessibility in mind so that all of your subscribers can easily read your messages. To learn more about this, read <a href=\"https:\/\/university.flodesk.com\/accessible-emails\">How to Design Accessible Emails<\/a>.&nbsp;<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #3a77ed; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #3a77ed;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"step-2-write-your-content\" name=\"step-2-write-your-content\" data-animate data-destination=\"step-2-write-your-content\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Step 2: Write your content<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>While it is important to convey relevant and important information in the footer, it is equally essential to keep it free of fluff. Make sure your footer includes contact information, preferences and your social media handles, while being easy to skim.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A few tips on execution:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Use readable fonts<\/li>\n\n\n\n<li>Do not change your footer information or format too often<\/li>\n\n\n\n<li>Refrain from adding too much information<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"step-3-organize-your-elements-in-order\" name=\"step-3-organize-your-elements-in-order\" data-animate data-destination=\"step-3-organize-your-elements-in-order\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Step 3: Organize your elements in order<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Arrange your information in a sequential manner and use different font sizes and colors to maintain the hierarchy. For example, this footer from <a href=\"https:\/\/www.greateststorycreative.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Greatest Story Creative<\/a> maintains a very clear order, with social media tags (in company colors) followed by the address in a smaller greyed-out font and an unsubscribe link at the very bottom.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><\/p>\n<\/div>\n\n<div id=\"5-email-footer-best-practices-and-examples\" name=\"5-email-footer-best-practices-and-examples\" data-animate data-destination=\"5-email-footer-best-practices-and-examples\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">5 email footer best practices and examples<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>These are some of the best practices to keep in mind when creating your newsletter footer \u2014 and we\u2019ve included examples you can draw inspiration from:<\/p>\n<\/div>\n\n<div id=\"1-lead-with-a-launching-soon-offer\" name=\"1-lead-with-a-launching-soon-offer\" data-animate data-destination=\"1-lead-with-a-launching-soon-offer\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Lead with a \u201claunching soon\u201d offer&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/joelleelizabeth.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Joelle Elizabeth<\/a> uses her email footer to build anticipation around an upcoming offer. She has made it the last message her readers are left with before closing the email, thus ensuring that it stays in their heads.&nbsp;<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1080\"\n  data-height=\"1920\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/07_Dreamworld\u2014Layout-Reel.gif\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/07_Dreamworld\u2014Layout-Reel-32x57.gif 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/07_Dreamworld\u2014Layout-Reel-200x356.gif 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/07_Dreamworld\u2014Layout-Reel-450x800.gif 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/07_Dreamworld\u2014Layout-Reel-700x1244.gif 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/07_Dreamworld\u2014Layout-Reel-1000x1778.gif 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/07_Dreamworld\u2014Layout-Reel.gif 1080w\"\n            data-width=\"1080\"\n      data-height=\"1920\"\n      data-fit=\"cover\"\n      width=\"1080\"\n      height=\"1920\"\n      loading=\"eager\"\n      alt=\"newsletter footer\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"2-add-a-time-bound-cta\" name=\"2-add-a-time-bound-cta\" data-animate data-destination=\"2-add-a-time-bound-cta\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Add a time-bound CTA&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The reader of your newsletter might intend to sign up for your personal training sessions, buy your road map or visit your website link, but they might forget by the time they reach the end of the newsletter. Use your email signature or footer to restate your offer and remind them of a reduced price offer as you sign off as Katie Lauren Graham does in the email footer example below.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1079\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/katie-lauren-graham.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/katie-lauren-graham-32x47.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/katie-lauren-graham-200x297.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/katie-lauren-graham-450x667.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/katie-lauren-graham-700x1038.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/katie-lauren-graham-1000x1483.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/katie-lauren-graham.png 1079w\"\n            data-width=\"1079\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"1079\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"3-end-with-a-quote\" name=\"3-end-with-a-quote\" data-animate data-destination=\"3-end-with-a-quote\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. End with a quote<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>\u201cI love quotations because it is a joy to find thoughts one might have, beautifully expressed with much authority by someone recognized wiser than oneself.\u201d<\/em> \u2014 Marlene Dietrich, American actress and singer<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Exactly as Marlene Dietrich said, quotes are a way to channel someone else\u2019s authority, research and understanding to suit your purpose while giving them due credit. Including a quote can help you inspire people to take action and has the potential to become a valuable part of a good <a href=\"https:\/\/flodesk.com\/blog\/email-marketing-graphics\/\">newsletter design<\/a> and strategy.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When choosing a quote for your email footer, there are several approaches you may consider using:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Inspire them<\/strong>: When people feel inspired, they are the most likely to act. Choose an empowering message related to the services you offer.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>\u201cThe only person you are destined to become is the person you decide to be.\u201d\u2013 Ralph Waldo Emerson.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Confirm their beliefs<\/strong>: These types of quotes make people feel understood and accepted. Choose a quote that helps your subscribers see the best in themselves.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>&nbsp;\u201cPut all excuses aside and remember this: <em>You<\/em> are capable.\u201d \u2013 Zig Ziglar<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Appeal to their emotions<\/strong>: Hope, fear, anger and joy are all powerful drivers for action. Find a quote that taps into those emotions.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>\u201cYour current body is the only body that can take you to your new body\u2014so be kind to it.\u201d\u2013 Elaine Moran<\/p>\n<\/div>\n\n<div id=\"4-use-a-quirky-signature\" name=\"4-use-a-quirky-signature\" data-animate data-destination=\"4-use-a-quirky-signature\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. Use a quirky signature<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Add an element of personal style to your footer by including a stylized signature\u2014whether it is a quirky heart dotting your \u201ci,\u201d a calligraphy-inspired stroke under your name or a portrait your toddler made of you. This works especially well if a big part of your brand is your personality.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The more your <a href=\"https:\/\/flodesk.com\/blog\/email-design-best-practices\/\">email design<\/a> brings out your brand\u2019s personality, the better. Jules of <a href=\"https:\/\/www.omandthecityblog.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Om &amp; The City<\/a> does this well with her eccentric email signature.\u00a0<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><\/p>\n<\/div>\n\n<div id=\"5-keep-it-conversational\" name=\"5-keep-it-conversational\" data-animate data-destination=\"5-keep-it-conversational\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. Keep it conversational<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For <a href=\"https:\/\/flodesk.com\/blog\/small-business-email-marketing\/\">small and medium business newsletters<\/a>, personal data, honesty and storytelling go a long way in building a connection with your community. Sharing your intention behind starting the newsletter, an important life story that inspired a campaign or a fun anecdote to make the reader grin a little can go a long way in harboring relationships and retaining subscribers.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For example, Leslie from <a href=\"https:\/\/www.7wayfinders.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">7 Wayfinders<\/a> shares her story in her email newsletter:<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"832\"\n  data-height=\"1210\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/7-wayfinders-email-footer.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/7-wayfinders-email-footer-32x47.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/7-wayfinders-email-footer-200x291.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/7-wayfinders-email-footer-450x654.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/7-wayfinders-email-footer-700x1018.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/12\/7-wayfinders-email-footer.png 832w\"\n            data-width=\"832\"\n      data-height=\"1210\"\n      data-fit=\"cover\"\n      width=\"832\"\n      height=\"1210\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Now that you know how to create the perfect newsletter footer, find out <a href=\"https:\/\/flodesk.com\/blog\/newsletter-header\/\">how to design a newsletter header<\/a> next!<\/em><\/p>\n<\/div>\n\n<div id=\"leave-your-subscribers-on-a-high-note\" name=\"leave-your-subscribers-on-a-high-note\" data-animate data-destination=\"leave-your-subscribers-on-a-high-note\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Leave your subscribers on a high note<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>One of the most important elements to <a href=\"https:\/\/flodesk.com\/blog\/take-your-newsletter-from-meh-to-marvelous-6-things-to-include-in-your-next-email-newsletter\/\">include in your newsletter<\/a>, your footer is a great tool for summarising valuable offers, reminding your readers of your social media presence, directing them to your website or simply bringing a smile to their faces.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you put in the effort to craft a newsletter footer that will draw the attention of your readers, you will see rewards in the form of fewer unsubscribes, higher open rates, and greater engagement on your social media.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As your business grows, newsletters\u2014especially ones with impactful newsletter footer designs\u2014can create a lot of value for your members; generate trustworthy metrics like click-through rates or open rates; and give you direction on how to scale your business. If you\u2019re looking for a complete guide on writing an email newsletter for your business, you can read <a href=\"https:\/\/university.flodesk.com\/how-to-write-a-newsletter\">How to Write a Newsletter (a Really, Really Good One)<\/a><strong> <\/strong>from Flodesk University.&nbsp;<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2160\"\n  data-height=\"2160\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Re-engaging_Ads_Image_two_1080x1080.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Re-engaging_Ads_Image_two_1080x1080-32x32.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Re-engaging_Ads_Image_two_1080x1080-200x200.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Re-engaging_Ads_Image_two_1080x1080-450x450.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Re-engaging_Ads_Image_two_1080x1080-700x700.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Re-engaging_Ads_Image_two_1080x1080-1000x1000.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Re-engaging_Ads_Image_two_1080x1080-1400x1400.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Re-engaging_Ads_Image_two_1080x1080-1800x1800.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Re-engaging_Ads_Image_two_1080x1080.jpg 2160w\"\n            data-width=\"2160\"\n      data-height=\"2160\"\n      data-fit=\"cover\"\n      width=\"2160\"\n      height=\"2160\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>As a small business owner, building a good relationship with your clients is key to your success. So, when you\u2019re crafting an email or newsletter, you probably pay more attention to the content rather than what comes at the end of it: the newsletter footer. Email newsletters are an essential part of marketing your business. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[16,26,25,22,7],"table_tags":[],"class_list":["post-2445","post","type-post","status-publish","format-standard","hentry","category-design","tag-content-ideas","tag-design-tips","tag-layouts","tag-preferences-page","tag-templates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Design an Impactful Newsletter Footer: Tips &amp; Examples<\/title>\n<meta name=\"description\" content=\"A newsletter footer is a critical component of email marketing. Find out how to design the perfect footer to take full advantage of the potential benefits.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/newsletter-footer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Design an Impactful Newsletter Footer: Tips &amp; Examples\" \/>\n<meta property=\"og:description\" content=\"A newsletter footer is a critical component of email marketing. 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