{"id":2176,"date":"2021-11-30T00:22:09","date_gmt":"2021-11-30T00:22:09","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=2176"},"modified":"2026-05-14T10:23:30","modified_gmt":"2026-05-14T18:23:30","slug":"beat-content-slump-with-holiday-quiz","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/beat-content-slump-with-holiday-quiz\/","title":{"rendered":"How to Beat the Content Slump Around the Holidays With a Quiz"},"content":{"rendered":"
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Holiday burnout is a real thing for marketers. <\/p>\n<\/div>\n\n

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In preparation for the busy holiday season, many entrepreneurs feel stressed and overwhelmed when it comes to boosting their holiday sales, from Black Friday, Small Business Saturday, Cyber Monday, to every holiday deal in between.<\/p>\n<\/div>\n\n

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To reach your new revenue goals, you may need to test a new strategy you haven\u2019t tried before.<\/p>\n<\/div>\n\n

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Let\u2019s make the holiday shopping experience more delightful and marketing less stressful with an online quiz!<\/p>\n<\/div>\n\n\n

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Quizzes are a strategic way to quickly reach your short-term sales goals, but it can also help you build long-term relationships with your community.<\/p>\n<\/div>\n\n

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Think of your quiz as the entry point into your brand, introducing your audience to everything you have to offer in a memorable and fun way. Then, they\u2019ll have an opportunity to sign up for your email list so you can continue the conversation.<\/p>\n<\/div>\n\n

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When your quiz and email marketing strategy are working together, you\u2019ll be able to make holiday magic with more sales than years prior.<\/p>\n<\/div>\n\n

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If you\u2019re looking to beat the content slump and raise your profits, a quiz could be your holiday advantage. But first, let\u2019s talk more about why you may want to build a quiz. <\/p>\n<\/div>\n\n

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Why create a quiz?<\/h2>\n<\/div>\n\n
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Quizzes can help you make a long-lasting connection with your audience by delivering personalized content based on their unique needs. Your audience members don\u2019t want to feel like another number; they want to be seen as the multi-faceted individual they are.<\/p>\n<\/div>\n\n

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With a quiz, your audience will walk away with key takeaways that give them more insight into who they are. By sharing a list of their strengths and acknowledging the challenges they face, you\u2019ll be able to create a quiz that\u2019s memorable and incredibly useful.  <\/p>\n<\/div>\n\n

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Here are some of the other benefits of creating an interactive quiz.<\/p>\n<\/div>\n\n

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Generate quality leads<\/h3>\n<\/div>\n\n
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Consistent lead generation is the cornerstone of a healthy business. It\u2019s hard to sustainably grow your profits without a steady flow of leads, but it\u2019s less about quantity of leads and more about quality. Quizzes can help you with this.<\/p>\n<\/div>\n\n\n

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Laylee Emadi<\/a>, a business educator, uses a quiz to help her generate new leads for her signature course. No matter if you sell products, services, or both, you\u2019ll be able to generate more leads on autopilot with a quiz.<\/p>\n<\/div>\n\n

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Build your email list<\/h3>\n<\/div>\n\n
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In addition to generating more leads, you\u2019ll be able to turn more followers into subscribers when you use a quiz to build your list. Other lead magnets result in an average conversion rate of around 5-15%<\/a>, whereas quizzes average around 45-55%. Talk about a significant difference!<\/p>\n<\/div>\n\n\n

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By following LaShonda Brown<\/a>\u2019s example, you\u2019ll be able to personally connect with quiz takers who want to hear from you for the long term. Since LaShonda is focused on growing her affiliate revenue, she\u2019s able to use a quiz to highlight tools she uses and promotes. You can use a quiz to grow your list of warm leads, too!<\/p>\n<\/div>\n\n

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Fun, interactive experience<\/h3>\n<\/div>\n\n
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Unlike other freebies and lead magnets, a quiz provides your audience with a fun, interactive experience. Interactive content gains two times more engagement<\/a> than static content, helping you turn this surge of trust into more sales.<\/p>\n<\/div>\n\n\n

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For example, designer Sibila Ribeiro<\/a> takes her quiz takers on a brand building journey where every question unlocks their design preferences. As a result, her quiz takers feel like they are in charge of their own destiny. You can accomplish the same thing with an online quiz.<\/p>\n<\/div>\n\n

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The essentials of a lead-generating quiz<\/h2>\n<\/div>\n\n
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If you\u2019re feeling inspired to take action and start building your own quiz, let\u2019s talk about the elements you\u2019ll need to create. <\/p>\n<\/div>\n\n

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First, you\u2019ll begin by choosing a topic that resonates with your audience before you create the content of your quiz. If you\u2019re creating a quiz for the holiday season, you may choose a topic with a holiday theme.<\/p>\n<\/div>\n\n\n

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However, make sure your topic relates to your niche and industry. That way, it can be valuable during the holidays and long afterward.<\/p>\n<\/div>\n\n

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Once you have a quiz topic, let\u2019s jump into the next steps!<\/p>\n<\/div>\n\n

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Quiz title and description<\/h3>\n<\/div>\n\n
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Quiz titles are often written as a question. This helps your audience determine whether they are interested in answering the question or not. If so, they\u2019ll likely take the time to complete your quiz.<\/p>\n<\/div>\n\n

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The most popular quiz titles<\/a> look a little something like this:<\/p>\n<\/div>\n\n

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